Ladies and gentlemen, thank you for standing by, and welcome to the Box, Inc. third quarter fiscal 2021 earnings conference call. At this time, all participants are in listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during this session, you would need to press star one on your telephone. Please be advised that today's conference is being recorded. If you require any further assistance, please press star zero. I would now like to hand the conference over to your speaker today, Cynthia Hiponia, Head of Investor Relations. Thank you. Please go ahead.
Good afternoon and welcome to Box's third quarter fiscal 2021 earnings conference call. On the call today, we have Aaron Levie, our CEO, and Dylan Smith, our CFO. Following our prepared remarks, we will take questions. Today's call is being webcast and will also be available for replay on our investor relations website at www.box.com/investors. Our webcast will be audio only. Supplemental slides are now available for download from our website. We'll also post highlights of today's call on Twitter at the handle @BoxIncIR.
On this call, we will be making forward-looking statements, including our Q4 and FY 2021 financial guidance and our expectations regarding our financial performance for fiscal 2021 and future periods, timing of and market adoption of our products, our markets and the size of our market opportunity, our operating leverage, our expectations regarding maintaining positive free cash flow, gross margins, operating margins, future profitability, and unrecognized revenue, remaining performance obligations, and billing, our planned investments and growth strategies, our ability to achieve our long-term revenue and other operating model targets, expected timing and benefits from our new products, pricing, and partnerships, and our expectations regarding the impact of the COVID-19 pandemic on our business and operating results. These statements reflect our best judgment based on factors currently known to us, and actual events or results may differ materially.
Please refer to the press release and the risk factors and documents we file with the Securities and Exchange Commission, including our most recent quarterly report on Form 10-Q, for information on risks and uncertainties that may cause actual results to differ materially. These forward-looking statements are being made as of today, December 1st, 2020. We disclaim any obligation to update or revise them should they change or cease to be up to date. During today's call, we will discuss non-GAAP financial measures. These non-GAAP financial measures should be considered in addition to, not as a substitute for or an isolation from our GAAP results. You can find additional disclosures regarding these non-GAAP measures, including reconciliations with comparable GAAP results, in our earnings press release and in the related PowerPoint presentation, which can be found on the investor relations page of our website.
Unless otherwise indicated, all references to financial measures are on a non-GAAP basis. With that, let me hand it over to Aaron.
Thanks, Cynthia, and thanks everyone for joining the call today. We hope you and your families are all staying safe and healthy. I continue to be proud of our teams at Box globally, who strive to provide tremendous support for our customers and for continuing to drive our product innovation during a challenging year. Our Cloud Content Management product suite is gaining momentum with enterprises that are prioritizing digital transformation and building around best-of-breed applications. This growing demand was evident at our 10th annual BoxWorks conference, where thousands of customers joined us virtually to learn about our innovations in security, compliance, collaboration, and workflow, and a growing network of partner integrations, including Microsoft Teams, Slack, and many more.
In Q3, we delivered revenue of $196 million, up 11% year-over-year, non-GAAP operating margin of 18%, up significantly from just 0% a year ago, and non-GAAP EPS of $0.20, up from -$0.01 a year ago and well above our guidance. We also generated more than $26 million in positive free cash flow, an improvement of $28 million versus a year ago. Growing demand for products like Box Shield and Box Relay drove more suite adoption, including a 35% attach rate for suites in our six-figure deals. Over 100,000 customers now rely on Box to power secure collaboration and critical business processes. In Q3, we closed wins and expansions with leading organizations including Intuit, Murata Manufacturing, Nationwide Insurance, USAA, and the U.S. Air Force.
To share just a few examples of the use cases we saw in Q3 deals, one of the country's leading financial services companies, who has been a Box customer since 2014, purchased a seven-figure ELA to support new use cases for Box, including claims processing in a more secure virtual environment. A multinational technology company also expanded its use of Box and purchased an ELA, along with Box's GxP offering, to support the manufacturing efforts of a COVID-19 vaccination currently in development. A government agency selected Box to replace legacy systems like SharePoint and several of its own on-premises solutions to support a variety of use cases, including secure internal team collaboration, records management, secure mobile access to content, and external collaboration with the agency's customers and partners. These challenging times have highlighted the strength of our full product suite.
IT strategies are shifting from focusing primarily on secure file sharing, which was critical early in the pandemic, to now more broadly reimagining and migrating major business processes to the cloud so they can better fit a new normal characterized by more virtual teams, remote work, and digital operations. While this has created tailwinds for our business, especially in enterprises that have large room for expansion, we are not immune to the adverse effects of an uncertain macro environment that our customers face. As we had mentioned earlier this year, we expected to see softness from our professional services business and smaller business customers, both of which were evident in Q3. Looking forward, we believe the differentiation of our full product suite is well-positioned to drive improved growth, and our profitability initiatives will put us in an even stronger position in the coming years.
Over the past few years, we've methodically built the category-defining Cloud Content Management platform focused on three key differentiators, frictionless security and compliance, seamless internal and external collaboration and workflow, and world-class integrations and APIs that extend the value of Box into any application. As I mentioned, in Q3, we hosted our 10th annual BoxWorks conference, fully virtual this year, which brought together thousands of attendees with an incredible slate of speakers, including the CEOs of Cisco, IBM, Okta, ServiceNow, Slack, and Zoom, and Box customers like Battelle, International Rescue Committee, Nike, Schneider Electric, and USAA. We also announced new capabilities and integrations to help customers bring content and business processes together on Box, reducing risk, improving collaboration, and making it easier than ever to get work done securely.
For example, to make it easier to collaborate across distributed teams on content in real time, we introduced all-new annotations capabilities for the web and mobile. For Box Relay, we expanded the custom-built templates users can create and announced API extensibility that enables customers connect workflows in Box to applications like Salesforce or ServiceNow, as well as their own custom applications. For Box Shield, we announced a new policy exception capability and an integration with Microsoft Information Protection to protect the flow of information between Microsoft 365 and Box's ecosystem. Finally, we expanded our partnership with IBM, integrating more deeply with QRadar. Importantly, we announced enhancements to Box for Microsoft Teams, including new features that make it easier for users to find, share, and access content from Box within the Microsoft Teams app.
This integration enables users to unify content across Teams and all their other apps into a single content platform, a key differentiator for Box. This integration follows the increased integration work that we've been doing with Slack to ensure that customers can have access to any of their content securely from their Slack channels seamlessly. We're incredibly excited about the momentum in this industry, where customers are going to use multiple applications such as Slack, Salesforce, Teams, Webex, and Zoom to get their work done, and they're going to need access to their content from those applications securely. Enterprises, more and more than ever before, need a single source of truth for their content across their IT stack, and Box is the singular content layer that connects to these applications.
With over 1,500 integrations, we continue to expand on our open and interoperable platform by creating a seamless experience for our customers. As a result of our continued product innovation, last month, we were named a leader in the Gartner Magic Quadrant for Content Services Platforms once again, out of 18 vendors evaluated in the market. In the past three years, Box has quickly taken market share from legacy systems and is now recognized by Gartner as having the highest growth rate of all content services platform vendors. In October, Box was also recognized as Gartner's customer choice vendor for the content collaboration tools market, with 97% of customers willing to recommend Box. Looking ahead, we have an exciting roadmap of innovation and enhancement that will continue to drive adoption and enable our customers to work in all-new ways.
Now, turning to our business model, last year, we laid the foundation to improve our balance between growth and profitability for FY 2021 and beyond. Our focus was on delivering growth more efficiently and implementing significant cost discipline in the business. We continue to deliver on this commitment. To drive efficient and consistent revenue growth, we continue to execute on our multi-product strategy and drive more efficiency into our land and expand strategy. We're focusing on landing new customers with a repeatable sales motion by leveraging our enhanced digital experiences, which has benefited us in this COVID environment, and through our robust partnerships with key resellers. Our expand strategy is focused on growing existing accounts by driving add-on product adoption and seat expansion with Box Suites, as well as efficiently driving new logo acquisition in key markets.
To drive greater profitability, we are focused on three key initiatives, continuing to optimize workforce expenses, improving our gross margins by shifting more toward the public cloud, and taking an ROI-based approach to all areas of spend. We have implemented greater cost discipline across the business, and this is evident in our significant gross margin, operating margin, and cash flow improvements throughout the year. As you can see from our operating margin of 18% in Q3, we have been executing well on these efficiency efforts. With our rigorous approach to overall cost discipline, we are now committed to delivering at least 14% operating margin versus our previous goal of 12%-13% for the full fiscal year, up significantly from the 1% operating margin we reported in FY 2020. Before I conclude, I want to take a moment to talk about our commitment to ESG.
Whether we are enabling our customers' business continuity as they work remotely, empowering nonprofits through Box.org, implementing diversity and inclusion programs, or conducting company-wide gender pay analysis to commit to pay equity, we hold ourselves accountable to a high standard of social responsibility. Most recently, we hired a vice president of communities impact who will lead ESG improvements in partnership with the investor relations and legal teams, and our progress will be reviewed by our nominating and governance committee. We also recently launched our ESG website that highlights the progress we are making on this front, which you can find in the About Us section of our corporate website.
To conclude, in Q3, we continued to execute on our strategy to drive long-term profitable growth and further demonstrated the significant progress we made in strengthening our competitive differentiation in the cloud content management market, while also delivering increased value to our customers. At Box, we're going after one of the largest markets in software, attacking a total addressable market of $55 billion in spend on content management, collaboration, storage, and data security with the leading cloud-based platform. I've never been more excited about the market opportunity in front of us and to power how the world works together. With that, I'll hand it over to Dylan.
Thanks, Aaron. Good afternoon, everyone, and thank you for joining us today. In Q3, we delivered strong revenue growth driven by momentum from our full Cloud Content Management offering. We also achieved significant improvements in operating margin, EPS, and cash flow driven by workforce expense optimization, improved gross margin, and overall cost discipline. We delivered revenue of $196.0 million in Q3, up 11% year-over-year. 28% of this revenue came from regions outside of the United States, up from 25% a year ago, fueled by continued strength in Japan. Our remaining performance obligations, or RPO, represent non-cancellable contracts that we expect to recognize as revenue in future periods. This metric consists of deferred revenue and backlog offset by contract assets. We ended Q3 with RPO of $755.9 million, up 19% year-over-year, driven by strong growth in our backlog from longer-term strategic deals.
We expect to recognize approximately 64% of our RPO over the next 12 months. Third quarter billings came in at $185.5 million, representing 8% year-over-year growth. Our billings result was impacted by greater pressure on our professional services bookings than we expected. This pressure was driven by a greater proportion of sales coming from customer expansion, which tend to require less consulting services versus new deals, as well as the economic challenges that many of our customers are facing due to the current pandemic. Note that customer contract durations have been increasing slightly, as even in the current environment, our customers continue to view Box as a critical component of their long-term IT strategies.
In Q3, we closed 62 deals worth more than $100,000 versus 64 a year ago, seven deals over $500,000, which is in line with a year ago, and three deals over $1 million, also in line with a year ago. Importantly, as Aaron mentioned, we were extremely pleased to achieve a robust 35% attach rate for Box Suites across our six-figure deals. We ended Q3 with an annualized net retention rate of 103%, down from 104% a year ago and 106% in Q2. In Q3, our full churn rate was 5% on an annualized basis, in line with Q2 at an improvement from 6% in the year-ago period. Turning to margins. Non-GAAP gross margin came in at 73.4%, up 270 basis points from 70.7% a year ago and roughly in line with 73.5% in Q2. Our focus on reducing infrastructure costs and gaining economies of scale is paying off.
Q3 gross profit of $143.9 million was up 15% year-over-year, outpacing our revenue growth by 400 basis points. In Q3, we once again drove significant leverage across the business by executing on several cost and productivity initiatives, primarily around optimizing our workforce and infrastructure expenses. Total Q3 operating expenses represented 55% of revenue, a 1,600 basis point improvement and reduction from 71% a year ago. As a result, in Q3, we generated an 1,800 basis points improvement in our non-GAAP operating margin year-over-year, coming in at 18% versus roughly 0% a year ago. Sales and marketing expenses in the quarter were $56.5 million, representing 29% of revenue, down 1,300 basis points from 42% in the prior year. Note that this includes roughly $5 million in year-over-year savings from hosting our annual customer conference, BoxWorks, digitally versus in person.
We are seeing success in achieving higher overall sales productivity, driven by improvements in our enterprise segments and the reallocation of resources into higher-performing regions. We're also generating increased marketing leverage by shifting our focus toward more efficient digital channels. Research and development expenses were $34.9 million or 18% of revenue, down 100 basis points from 19% in the prior year. We achieved this leverage even while continuing to further differentiate our platform in Q3 with offerings such as custom-built templates in Box Relay and policy exception capabilities in Box Shield. We recently established our engineering center of excellence in Poland, which will contribute to our ability to generate additional leverage from our R&D investments going forward. Our general and administrative costs were $17.3 million or 9% of revenue, down 100 basis points from 10% a year ago.
We expect to drive leverage in G&A through greater operating discipline and evolving our workforce location strategy as we scale. Non-GAAP EPS came in at $0.20 and well above the high end of our third quarter guidance. This represents a very strong improvement from the - $0.01 of non-GAAP EPS recorded a year ago. Let me now move on to our balance sheet and cash flow. We ended the quarter with $275.8 million in cash equivalents, and restricted cash. During the quarter, we paid back $20 million on our revolving line of credit, which impacted Q3 cash from financing activities. Cash flow from operations was very strong at $45.1 million in Q3, a $36 million or 400% improvement from $8.9 million a year ago. Combined CapEx and capital lease payments were 9% of revenue in Q3. Total CapEx was $3.3 million versus $1.1 million a year ago.
Capital lease payments, which we factor into our free cash flow calculation, were $14.6 million versus $7.1 million a year ago. This year-over-year increase reflects the impact of higher capital lease liabilities related to last year's migration to lower cost data center locations. As we head into next year, we expect to see minimal new capital lease payments. As our older capital lease liabilities gradually roll off the balance sheet, we expect capital lease payments to be lower, both in dollar terms and as a percentage of revenue versus this year's payments. We expect CapEx and capital lease payments combined to be roughly 6% of revenue in Q4 and roughly 8% of revenue for the full year of FY 2021. Finally, we delivered free cash flow in the third quarter of $26.2 million.
Year-over-year free cash flow improvements was exceptionally strong, up $27.9 million from the - $1.7 million recorded a year ago. With that, let's now turn to our guidance. For the fourth quarter of fiscal 2021, we anticipate revenue of $196 million-$197 million. This guidance factors in the revenue impact of the lower professional services bookings that we noted previously, which creates a roughly $2 million headwinds to our overall revenue expectations in the fourth quarter. We remain prudent in our growth expectations given the macroeconomic challenges that our customers are facing and as the headwinds we experienced this past year in our professional services business may persist. That said, we're seeing continued strength in our enterprise business and a recovery in SMB demand, both of which should benefit from the strong momentum we're seeing in suites and our newer products.
As a result, we expect our Q4 revenue growth rate to stabilize and begin improving throughout the course of our upcoming fiscal year. We expect our non-GAAP EPS to be in the range of $0.16-$0.18 and GAAP EPS in the range of - $0.08 to - $0.06 on approximately 165 million and 159 million shares, respectively. For the full year of fiscal 2021 ending January 31st, 2021, we expect our FY 2021 revenue to be in the range of $768 million-$769 million, representing roughly 10% year-over-year growth at the midpoint of this range. We expect our FY 2021 non-GAAP EPS to be in the range of $0.64-$0.66 on approximately 162 million diluted shares. Our GAAP EPS is expected to be in the range of - $0.32 to - $0.30 on approximately 156 million shares.
We now expect our non-GAAP operating margin to be at least 14% of revenue, an improvement from the 12%-13% range that we provided on our last earnings call. We remain committed to achieving a combined revenue growth rate plus free cash flow margin of 25% this year and 30% next year. Going forward, we will continue to improve on our strategy to deliver long-term profitable growth by executing against several initiatives to deliver efficiencies and cost savings. To drive efficient and consistent revenue growth, we expect to further improve sales productivity by driving continued momentum in Suite sales, building on the enhancements we've been making to our product offerings. We will continue to take a rigorous ROI-based approach to how we allocate sales headcount by focusing our investments in higher performing geographies and segments.
We also expect the benefit from the investments we've been making in our revamped digital channels to drive efficiencies. To drive greater profitability, we will be increasing hiring in lower cost locations. We expect to end next year with more than 100 full-time employees, primarily engineers in Poland. We expect to deliver continued gross margin improvement as we scale into our new, more efficient data center infrastructure, while also increasingly leveraging our relationships with public cloud providers as we move additional workloads to the cloud. Lastly, we will continue to apply a rigorous approach to all areas of spend. We expect the benefit from the investments we've been making this year in system automation. In summary, in Q3, we delivered strong financial results highlighted by operating margin of 18%.
Our product innovation around remote work, large market opportunity, and resilient business model put us in a strong position to deliver healthy long-term revenue growth and profitability improvements as we continue to build on our leadership position. With that, I would like to open it up for questions. Operator?
As a reminder to ask a question, you need to press star one on your telephone. To withdraw your question press the pound key. Your first question comes from the line of Josh Baer from Morgan Stanley. Your line is open.
Great. Thanks for taking the question. My question is on growth and demand that you're seeing. Obviously there's some pro serve impacts. Current billings grew single digits, billings grew 8%, revenue 11%, with the pro serve impacts. RPO grew 19%, bookings based RPO grew 31%. I'm just wondering how you think about the growth in the underlying demand that you're seeing for Box in your business.
Yeah. I'll kick that off, and then I'll let Dylan chime in as well. Overall, I think as we've talked about this year, this has been a super unusual environment for us because you just have different kind of puts and takes or headwinds and tailwinds in the model. Overall, I think the biggest tailwind we have is we see a lot of especially mid-size or larger enterprises that are continuing to adopt and expand with Box. They're obviously buying into our suites, when you look at the 35% attach rate on 100K+ deals. We did a number of big deals within the quarter. We are seeing really healthy kind of expansion from especially customers in areas like life sciences, financial services, federal government.
At the same time, obviously as we've noted, and as you can see from the Q4 guidance, professional services has created a bit of a headwind for us, simply because as customers are expanding with Box, there's less of a need for some of the more advanced services that we have from a consulting standpoint. We have seen some different segment-based challenges and a little bit from an international standpoint. That's I think the macro view that we're seeing in the business right now, but I'll let Dylan kind of further build on that.
Yeah. To build on that a bit, as Aaron mentioned, a lot of the trends that we're seeing in the underlying demands, and the business are pretty similar to what we saw over the last couple of quarters with continued strength in enterprise customers. We are, especially over kind of through the midpoint of this year, we mentioned this, that at the tail end of Q2, which continued into this most recent quarter in Q3, we are seeing a recovery in demand from our smaller business customers, although that's still at pre-COVID levels, and been really pleased the momentum that we're seeing in suites and new product sales. Particularly around suites, a full 35% of our six-figure deals were suite sales, which is a new high watermark, up from about 30% last quarter and in the kind of low to mid- 20s prior to that.
The only other note I'd make is you asked about the RPO dynamics. That is up a very healthy 19% year-on-year. That's driven primarily by strength in our backlog, long-term backlog in particular, due to the volume of long-term strategic deals that we either signed or renewed in the third quarter. If you kind of piece that apart, backlog was up about 30% year-on-year with deferred revenue up about 9% year-on-year.
That's great. If I could just kind of follow up connecting the dots between some of that strength in RPO and bookings with, I think, relatively flat large deal number metrics. When you factor in the really strong attach rate of Suite, are those deals within those bands getting larger, like the deal sizes?
Yes. That's exactly right. While the overall Q3 big deal counts weren't quite as strong as we would have liked, we are seeing average contract values of those larger deals come in higher this year, and that was again the case in Q3, which is what supports those solid RPO and billings outcomes.
Great. Thank you very much.
Your next question comes from the line of Brian Peterson from Raymond James. Your line is open.
Hey, thanks guys. Kevin here on for Brian. As I think about your longer term margin framework, I think you've talked in the past about having some room to flex the expense structure regardless of the revenue growth rate to meet those targets. I guess, can you remind us how you think about the mix of more variable expenses in your cost structure, and what are the key areas that you could see flexing up or down as you work towards those targets?
Sure. That's exactly right, and we remain committed to and confident in our ability to achieve the targets that we laid out at our Analyst Day just a few months ago. As it relates to the areas of flex and kind of dials that we have, the majority of those are going to be on the go-to-market side, and in particular, the growth rate and where we're investing from a sales headcount point of view, which is going to be closely tied to what we're seeing in terms of the underlying demand, the performance and productivity trends. That's the biggest lever. There are a lot of other things that we're doing, and certainly things like what we're spending on infrastructure is going to scale up or down depending on the size of the customer base and what they're buying.
The biggest lever that's going to be related directly to growth as we think about that balance between putting up healthy growth and continuing to improve our profitability, is going to be around the rate and location of where we're growing our sales force.
Okay, thanks for that. Just a quick follow-up. As we look to the fourth quarter, can you remind us of the typical mix for renewal activity between the enterprise and SMB segments, and would you expect to see any changes for that ratio here in the near term?
If you think about the overall volume, typically, or if you think about the revenue composition, we have a little more than 70% of our business coming from enterprise customers, and then a little less than 30% coming from SMB and online. That's a little bit more pronounced in terms of the renewal dynamics and the proportion in the enterprise in Q4, just given the seasonality. Not dramatically different from the overall size of those businesses, and we don't expect that to change or be very different in terms of the volume and mix of the types of customers that are up for renewal this Q4 versus historical periods.
Great. Thanks, guys.
Your next question comes from the line of Ittai Kidron from Oppenheimer & Co. Inc. Your line is open.
Thanks. Hey, guys. A few from me. Aaron, you've talked about a little bit of a change in the use case from secure file sharing to migration to the cloud. Help me understand from a go-to-market standpoint, does this potentially extend sales cycles or the motion needs to be unchanged?
Yeah, I think the motion is largely unchanged. I think that's more of a point of what we saw in the first couple of months of the pandemic environment was sort of that initial burst of just secure remote work, and obviously people have been able to settle into that way of working throughout this year, with obviously more of the attention being on video and communication sort of infrastructure that they had to set up. Now I think what we're doing is actually moving back to more of our traditional sales motion, which is having a broader conversation with customers around the broader push toward digital transformation in their business. If I look at the deals that we did at a large financial services provider or the multiple large transactions we did in life sciences, these were not about sort of urgent standing up of remote worker users.
This is really about being able to move off of the legacy Content Services Platforms, be able to move to the cloud. A bit more of our actual classic sales motion. I think the particular unique headwind in this environment is really just around the budget environment and the fact that we can't necessarily go serve all of the same industries in the same way. We are obviously much more concentrated in some of the higher growth industries that are spending on operating expenses right now, financial services, life sciences, federal government, professional services. Those are really where we're getting more of the growth from, and obviously seeing less demand on a relative basis in some consumer sectors. Obviously, almost nothing in hospitality, travel, et cetera. I think similar sales cycles to probably what we had in the business maybe nine or 12 months ago.
Obviously, with a much stronger product portfolio than what we had then. Really just dealing with those headwinds and tailwinds based on the kind of macro environment.
Got it. Regarding the 35% attach rate of Suites to six-figure deals, I guess it's a good number, I mean, in reality, I don't know if it's a good number. You need to tell me. I need to think about what was your internal target relative to this, are you willing to put a stake in the ground as to the end of fiscal 2022? What do you think the attach rate of Suites at the end of next year needs to be?
Yeah, it's a great question. Oh, sorry. Go for it, Dylan.
Go ahead, Aaron. No, go ahead, Aaron.
I would say in general, we want the majority of our 100K+ deals coming in through Suites. Obviously I hesitate to give the specific timeframe, but you can imagine that's the push that we have, especially going into next year. In terms of the reason why that number is not large right now, I think it is just because in some cases, we do have customers that are expanding some of the existing use cases that they have, which means that they obviously are going to stay on the current kind of product lineup, just purchasing more users within those plans. Overall, I would say that we've been incredibly encouraged and happy with the results of Suites. It has changed the sales motion to a positive by really helping customers see the full value of our platform.
We're going to continue to incrementally drive up that percentage of large deals coming in through either Suites or that multi-product bundling motion. I would certainly want to have the majority of those larger deals having that multi-product characteristic going into next year.
That's great.
Yeah, just to build on that a bit.
Yeah, go ahead.
If I could just build on that a bit. We are certainly pleased with the kind of traction that we're seeing with Suites and with our newer products. As mentioned, Shield has continued to perform as the kind of seeing the strongest momentum and traction we've ever seen out of any of our add-on products. Another metric that we've talked about in the past that we really pay a lot of attention to is just how much of our business is coming through customers who are using these more sophisticated and stickier solutions. How much is actually coming directly from the sale of these newer add-on products, which is clearly a pretty high percentage of the overall deal value when we're selling Suites.
Just to get a sense of that trajectory and how it's kind of fueling the growth, if you look at the kind of total revenue generated by all of our kind of add-on products collectively, that's up about 33% year-on-year. Now about 23% of our total revenue directly coming from those products versus 19% a year ago. As Aaron mentioned, still early days and certainly expect those numbers to continue increasing. We are very pleased with the kind of trajectory that we've put up throughout the course of this year.
That's great. Maybe last one from me on the investment side. Help me understand, your push for a higher margin is completely understandable, and you've done a very good job on that front. The correlating concern would be is that you're potentially under-investing somehow, somewhere. Help me understand, what is it that you look at internally to figure out if you're under-investing or not? What is that metric that you watch? How close are we to fully exploit the benefit?
Yeah. I'd say the biggest thing that we focus on is around a lot of the trends that we're seeing in sales productivity, and take a very granular view of how successfully, how quickly our sales force is ramping, looking at it on a segment-by-segment, geography-by-geography basis. Both how they're performing relative to other regions, our targets, and all of those things is the biggest thing that we look at. Certainly in some of the other supporting areas of spend, such as marketing programs, we also take a pretty program-by-program and rigorous ROI approach in terms of how efficiently we're able to generate and then ultimately close demand. Those are a couple of the categories that we watch most closely as we're kind of deciding through what the right investment levels are in the key areas of our sales and marketing spend.
Great. Cool. Thanks, guys. Good luck.
Thanks, Ittai. I'm surprised we didn't talk about Salesforce Slack, but I'll let somebody else bring that up.
Your next question comes from the line of Rishi Jaluria from D.A. Davidson & Co. Your line is open.
Hey, this is Phil Briggi for Rishi. Thanks for taking the question. Nice to see continued improvements in operating margin, and appreciate the color on further expansion initiatives. Can you help us think through how much of the benefits you saw in Q3 are long-lasting structural changes to the business versus maybe short-term COVID-driven benefits like virtual selling or ProServ mix?
Yeah. I would say that most of the benefits that we're seeing as we kind of talk through our customers, and all the dynamics in their environments, do seem like they're more durable tailwinds, especially when we think about the enterprises and how they're increasingly accelerating their adoption of remote work solutions, given all of the kind of needs that Box serves, from security to workflow automation to integration capabilities, as I think more and more companies are increasingly both enabling distributed workforces, but also introducing best-of-breed kind of platforms. As we look forward, we're very confident in the resiliency and the underlying demands, in addition to the strength of our business model. These trends that we saw kind of beginning to pick up from a tailwind point in enterprises in particular, have continued throughout the course of the year.
Given just the overall deal cycles and kind of visibility that we have and kind of how close we are to our various customers, we're increasingly confident that this is not going to be a one-time shift and then these sorts of tailwinds subside once things get back a little bit more to normal.
All right. Thank you.
Your next question comes from the line of Matt Coss from JPMorgan. Your line is open.
Hi. Good afternoon, guys. Can you provide an update on some of your partnerships, like with IBM, or Fujitsu, or AT&T? Particularly, has their contributions changed or increased or waned? Do you see additional opportunity for a similar type of reseller partnership, either on the horizon or something that you hope to be working on soon?
Yeah. We're continuing to see, I think, strong momentum from key partners like IBM. Obviously in Japan, we have a number of very large channel and resellers. In the U.S., it's a little bit of a mixed environment. A lot of customers prefer to go direct with Box. We have had success with other kind of key channels, especially those that can add value on top of the deployment of Box, some of your classic system integrator type relationships. IBM obviously is one of the strongest in that mix, where we have both technology solutions that we have in market with them, between cloud infrastructure, QRadar, their advanced security capabilities, InstaScan for data classification. We're able to co-sell with IBM very successfully. Obviously on an international basis, we do that with them as well.
Overall, I think healthy volume on the channels front. We expect that to remain relatively stable from a percentage standpoint. No shift in the strategy in terms of doing more or less on the channel side.
Great. That's helpful. Thank you. Maybe can you help us sort of temper expectations for margin expansion next year? You've clearly laid out sort of the opportunities for improving it further. I'm guessing we won't see a step function next year like we saw this year. Maybe help us think about what our model should look like in terms of operating margin expansion going forward.
Yeah. I'd say we'll certainly provide a lot more color, and granularity in the both kind of growth as well as margin details on our Q4 call. What I would say is that we remain committed to delivering that combined outcome of revenue growth plus free cash flow margin of 30% for next year. A 5% kind of solid improvement year-on-year, although, certainly not as much of a step function on the bottom line that we saw this year. In terms of where we're going to be driving that profitability, very confident in the kind of trajectory that we're on and the things we've been doing in order to support those kind of higher margin targets.
First of which that we talked about, which is kind of a new lever for us that we've not leveraged as much in the past, is around low-cost locations for our full-time employees. Again, mentioned that we expect to have at least 100 people, full-time employees on the ground in Poland by the end of next year. I do expect to continue improving gross margins as well throughout the course of next year as we scale into our more efficient data centers and increasingly leverage the public cloud partnerships that we have, and move more and more services to the cloud.
The final thing I'd note is that while it won't be kind of seeing the same sort of step function increase from a bottom-line point of view because of the dynamics of COVID, I would say that if you look at the improvements that we've driven in our op margin this year, bridging from the 9%-10% expectations we laid out entering the year to the 14%+ expectations that we're giving now, under half of that was driven by things that are related to COVID. Less than 2% of the operating margin improvement this year is coming from areas like T&E, facilities, marketing programs and such. Even once the world kind of returns a bit more to a normal state, we don't expect those areas to fully return to pre-COVID levels.
We do expect to continue driving leverage across all those areas of the business.
Thanks very much.
Your next question comes from the line of Chad Bennett from Craig-Hallum. Your line is open.
Great. Thanks for taking my questions. Dylan, maybe just a real quick one for you. It was great that you quantified the professional service impact in the fourth quarter guide. Can you give us the impact on the actual billings dollar amount this quarter, if it was meaningful enough?
Yeah, I would say that it's roughly in the ballpark of the Q4 revenue impact, was the impact to kind of billings and the bookings in the third quarter. It's a couple million dollars.
Got it. Thank you. Maybe one follow-up, just on the six-figure deal count performance in the quarter. I know on last quarter, the performance of six-figure deals wasn't up to your expectations, and I think you indicated in this quarter it wasn't either. I think you mentioned on last call that you expected six-figure deal count to improve pretty materially year-over-year, because of some slipped deals or deals that weren't done in the second quarter. Actually, I think you indicated you made headway on some of those deals early in the third quarter. Just help me understand what kind of happened from a close rate and kind of linearity of the quarter and any type of color there behind the six-figure deal count.
Yeah, great. Sure.
Great question.
Overall, as I kind of mentioned, I think we're seeing healthy demand, especially in sectors like financial services, life sciences, some of the larger enterprises that drive more existing expansion from Box. We have seen some softness in other categories and even in the kind of high end of the SMB market, where we might normally see those 100K deal volume come in. In some cases, we didn't see that same level of volume. On an international basis, there's been a little bit of mixed performance, depending on the particular international region. I would say that while we're overall happy about the general demand trends, just in terms of the kind of customers that are expanding, the types of logos that we're able to expand with, there has been some softness on that big deal count relative to our expectations.
We are continuing to drive pipeline, especially as we look at Q4. This is obviously a massive quarter for us and obviously shapes the kind of year going into next year. Overall, we still remain very committed to driving growth on that 100K+ deal category in the next year. Obviously this year, we haven't gotten the performance levels that we wanted given some of the macro environment headwinds. As Dylan mentioned, we did see the benefit of at least higher average contract value in those 100K+ deals. That was certainly a positive that we saw within the quarter.
Just one thing to chime in that I'd add, addressing a couple of things you asked about. We did in the third quarter see both stable close rates, so we've not seen any sort of deterioration in terms of what we actually win when we're working through different opportunities. Nor do we see any sort of unusual pacing in terms of when those deals actually fell in the third quarter.
Okay. Maybe one last one quick, if I may, for Dylan. Just from a seasonality standpoint in the fourth quarter here, Dylan, do you see any difference historically in the sequential increase that you typically see in terms of billings and deferments in this fourth quarter? Thanks.
No. In terms of the overall seasonality of the business and relative amount of the business that we close in the fourth quarter, don't expect we need to see anything too different versus the kind of historical weighting of billings and bookings in the fourth quarter.
Thank you much.
Your next question comes from the line of Erik Suppiger from JMP Securities. Your line is open.
Yeah, thanks for taking the question. Couple questions. One, can you comment on just what you saw with your Fed business? Did that have fiscal year-end strength? Secondly, in some of the areas where you saw some softness in your larger deals, was that driven more by demand? Was there a healthy pipeline, or was that driven more by logistics and extended procurement cycles with any challenges with employees being at home or getting sign-off or things like that?
On the Fed business, we did have a, I think, healthy Q3, obviously with the September year-end in the federal government. I called out at least one of the large transactions that we did in the quarter with a very large government agency that is replacing a lot of on-premises solutions, especially SharePoint and plugging into other software like Salesforce, et cetera. We did some pretty meaningful transactions within Fed in the quarter that we were very happy about. In terms of the overall number of large deals, I think the way I would characterize it is we definitely had a healthy amount of demand, so it's a little bit less of a demand challenge. Obviously, we always want more pipeline, so clearly more pipeline would've been even better.
We are seeing greater degrees of scrutiny on budget, which just means you have to have much more of the ROI proven out. You have to be able to work through more of the different stages that a customer goes through. Some of the more accelerated purchases that maybe happened at the start of COVID were obviously not happening the same way. I would say that's less about the remote work aspect of how business is getting done and much more of just the budget environment, and the level of steps and scrutiny that deals tend to have to pass through. That's not something that is unusual for us. Obviously, we did over 60 transactions above $100,000 in the quarter, so we have that rhythm down.
There can always be different things that maybe are unexpected in that process, or in one of our markets, we saw because of the COVID wave in their region, we saw a bit of a slowdown just because companies were trying to evaluate how long was that going to last and how was that going to impact their businesses. That's an area where we expect to see a return in demand in Q4 based on how that region is doing from that macro standpoint. I think this has been a year where we've had to obviously have a lot of rolling with the different punches that we're seeing with obviously just continuing to drive strong performance in the process.
Very good. Thank you.
Your next question comes from the line of Brett Knoblauch from Berenberg Capital Markets. Your line is open.
Hi, guys. Thanks for taking my questions. I have two. First, I'm not sure if you guys said this, but what was the paying user growth in the quarter? Secondly, regarding the 35% revenue growth and free cash flow margin target, has that mix changed at all as you got closer to fiscal year 2022, or has that remained relatively constant?
Yeah. Were you asking for the total number of users or paying customers? The total paying users?
Yeah, paying users.
It's now 15 million paying users, which is up sequentially from about 14.6 million in Q2 in terms of the overall number of paying businesses or business users. As it relates to the kind of shift, we have certainly seen a bit of a slowdown largely for the COVID-driven reasons that we've been talking about on the top line and sort of outperformance from a bottom line in some of the margin expansion we've been able to deliver. I'd say that the overall mix shift has not changed materially in terms of how we're thinking about delivering against that target. Recently, although we'd say, versus where we were several quarters ago prior to the pandemic, can expect to see a bit more of that to come from the bottom line, from the free cash flow margin versus on the revenue growth side.
Perfect. Thanks so much, guys.
Ladies and gentlemen, this concludes Box, Inc.'s third quarter fiscal 2021 earnings conference call. Thank you for participating. You may now disconnect.