Cricut, Inc. (CRCT)

NASDAQ: CRCT · Real-Time Price · USD
4.260
-0.100 (-2.29%)
At close: May 12, 2026, 4:00 PM EDT
4.255
-0.005 (-0.12%)
After-hours: May 12, 2026, 4:10 PM EDT
Market Cap894.17M -10.6%
Revenue (ttm)705.62M -0.3%
Net Income73.11M +9.0%
EPS0.34 +9.8%
Shares Out 209.90M
PE Ratio12.53
Forward PE22.68
Dividend$0.95 (21.79%)
Ex-Dividend DateJan 6, 2026
Volume391,674
Open4.360
Previous Close4.360
Day's Range4.250 - 4.395
52-Week Range3.735 - 7.330
Beta0.15
AnalystsStrong Sell
Price Target3.00 (-29.58%)
Earnings DateMay 5, 2026

About CRCT

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connect... [Read more]

Sector Technology
IPO Date Mar 25, 2021
Employees 700
Stock Exchange NASDAQ
Ticker Symbol CRCT
Full Company Profile

Financial Performance

In 2025, Cricut's revenue was $708.78 million, a decrease of -0.53% compared to the previous year's $712.54 million. Earnings were $76.71 million, an increase of 22.08%.

Financial Statements

Analyst Summary

According to one analyst, the rating for CRCT stock is "Strong Sell" and the 12-month stock price target is $3.0.

Price Target
$3.0
(-29.58% downside)
Analyst Consensus: Strong Sell
Stock Forecasts

News

Cricut price target raised to $3.75 from $3.25 at Goldman Sachs

Goldman Sachs raised the firm’s price target on Cricut (CRCT) to $3.75 from $3.25 and keeps a Sell rating on the shares.

5 days ago - TheFly

Cricut Earnings Call Transcript: Q1 2026

Platform revenue and international sales grew, but total revenue declined 2% year-over-year due to lower product ASPs and promotional activity. Profitability remained solid, with strong cash flow, new product launches, and continued investments in innovation and global expansion.

7 days ago - Transcripts

Cricut, Inc. Reports First Quarter 2026 Financial Results

Over  3 million Paid Subscribers, up 3% over Q1 2025   Q1 2026 revenue of $159.5 million, down 2% compared to Q1 2025 Net income of $20.3 million , down 15% compared to Q1 2025 Recurring semi-annual d...

7 days ago - GlobeNewsWire

Cricut to Announce First Quarter 2026 Financial Results on May 5, 2026

SOUTH JORDAN, Utah, April 14, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users wor...

4 weeks ago - GlobeNewsWire

Cricut® Launches AI Project Designer for Creating Personalized, Ready-to-Make Designs

Cricut launches AI Project Designer for Design Space, a chat-based tool that helps users create, edit, and refine ready-to-make designs for Cricut machines

4 weeks ago - GlobeNewsWire

Cricut Transcript: Morgan Stanley Technology, Media & Telecom Conference 2026

Guided Flows and new machines drive a simplified, affordable user experience, while platform investments and AI enhance engagement and subscription growth. International expansion and disciplined capital allocation support profitability, with new services like Direct to Film opening additional revenue streams.

2 months ago - Transcripts

Cricut price target raised to $3.25 from $3 at Goldman Sachs

Goldman Sachs analyst Eric Sheridan raised the firm’s price target on Cricut (CRCT) to $3.25 from $3 and keeps a Sell rating on the shares. The company’s Q4 report framed…

2 months ago - TheFly

Cricut Earnings Call Transcript: Q4 2025

Net income rose 22% to $76.7M in 2025, with paid subscribers up 4% and strong international growth. Revenue declined slightly, but new product launches, AI features, and a bundle-first strategy aim to drive future growth. Cash flow and profitability remain strong.

2 months ago - Transcripts

Cricut reports Q4 EPS 4c, consensus 3c

Reports Q4 revenue $203.6M vs $209.3M last year. “While we are pleased with increased profitability with net income up 22%, the over 4% increase in paid subscribers, and positive machine-sell…

2 months ago - TheFly

Cricut, Inc. Reports Fourth Quarter and Full Year 2025 Financial Results

Delivered 9th consecutive year of profitability with net income of $76.7 million , or 10.8% margin

2 months ago - GlobeNewsWire

Cricut® Introduces the Next Generation of Creativity – Cricut Joy™ 2 and Cricut Explore® 5

A Media Snippet accompanying this announcement is available by clicking on this link.

2 months ago - GlobeNewsWire

Cricut to Present at Upcoming Investor Conference

SOUTH JORDAN, Utah, Feb. 17, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worl...

3 months ago - GlobeNewsWire

Cricut to Announce Fourth Quarter 2025 Financial Results on March 3, 2026

SOUTH JORDAN, Utah, Feb. 10, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worl...

3 months ago - GlobeNewsWire

Cricut® Launches Latest Machines in EasyPress® Family: Introducing Cricut EasyPress® SE

SOUTH JORDAN, Utah, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Cricut®, Inc. (NASDAQ: CRCT) has introduced the next evolution of its heat press line, the Cricut EasyPress® SE, announced on Feb. 6, 2026. Design...

3 months ago - GlobeNewsWire

Dividends Up To 20% Wall Street Says You Should Sell

We contrarians follow Wall Street analysts because we like to fade their opinions!

Other symbols: ALXNSARHI
6 months ago - Forbes

Cricut price target lowered to $4 from $4.50 at Citi

Citi lowered the firm’s price target on Cricut (CRCT) to $4 from $4.50 and keeps a Sell rating on the shares. The firm updated the company’s model post earnings. Published…

6 months ago - TheFly

Cricut price target lowered to $3.50 from $4.75 at Goldman Sachs

Goldman Sachs lowered the firm’s price target on Cricut (CRCT) to $3.50 from $4.75 and keeps a Sell rating on the shares.

6 months ago - TheFly

Cricut Earnings Call Transcript: Q3 2025

Q3 2025 delivered modest sales growth, strong margin expansion, and a surge in operating income and EPS, driven by platform strength and subscriber gains. Accessories and materials remain under pressure, while tariffs are set to weigh on margins into 2026.

6 months ago - Transcripts

Cricut reports Q3 EPS 10c, consensus 4c

Reports Q3 revenue $170.44M, consensus $156.72M. “We are pleased with our second consecutive quarter of sales growth in Q3. Sales grew 2%, operating income grew 114%, EPS grew 100%, and…

6 months ago - TheFly

Cricut, Inc. Reports Third Quarter 2025 Financial Results

Over  3 million Paid Subscribers, up 6% over Q3 2024   Q3 2025 revenue of $170.4 million, up 2% compared to Q3 2024 Net income of $20.5 million , up 79% compared to Q3 2024 Recurring semi-annual divid...

6 months ago - GlobeNewsWire

Cricut downgraded to Sell from Neutral at Goldman Sachs

Goldman Sachs analyst Eric Sheridan downgraded Cricut (CRCT) to Sell from Neutral with a price target of $4.75, down from $5.50. The firm sees limited visibility into the company returning…

7 months ago - TheFly

Cricut to Announce Third Quarter 2025 Financial Results on November 4, 2025

SOUTH JORDAN, Utah, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worl...

7 months ago - GlobeNewsWire

Cricut Transcript: Goldman Sachs Communicopia + Technology Conference 2025

The company is driving growth through a profitable platform business, new product launches, and increased marketing investment, while focusing on simplifying the user experience and leveraging AI. International performance is mixed, and capital is being returned to shareholders via dividends and buybacks.

8 months ago - Transcripts

Cricut Transcript: Citi’s 2025 Global Technology, Media and Telecommunications Conference

Positive sales growth was driven by consumables and subscriptions, with paid subscribers up 7% and strong margins. New product launches, increased marketing, and supply chain shifts support ongoing growth, while international expansion and capital returns remain key priorities.

8 months ago - Transcripts

Cricut to Present at Upcoming Investor Conferences

SOUTH JORDAN, Utah, Aug. 18, 2025 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worl...

9 months ago - GlobeNewsWire