Company Description
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods.
It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials.
The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.
Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds.
The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps.
In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials.
The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors.
It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia.
The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018.
The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
| Country | United States |
| Founded | 1969 |
| IPO Date | Mar 25, 2021 |
| Industry | Computer Hardware |
| Sector | Technology |
| Employees | 690 |
| CEO | Ashish Arora |
Contact Details
Address: 10855 South River Front Parkway South Jordan, Utah 84095 United States | |
| Phone | 877-727-4288 |
| Website | cricut.com |
Stock Details
| Ticker Symbol | CRCT |
| Exchange | NASDAQ |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| IPO Price | $20.00 |
| CIK Code | 0001828962 |
| CUSIP Number | 22658D100 |
| ISIN Number | US22658D1000 |
| Employer ID | 87-0282025 |
| SIC Code | 3559 |
Key Executives
| Name | Position |
|---|---|
| Ashish Arora | Chief Executive Officer, President and Director |
| Kimball Shill | Chief Financial Officer |
| Donald B. Olsen | Executive Vice President, General Counsel and Secretary |
| Ryan Harmer | Vice President of Accounting and Corporate Controller |
| Kim Kanarowski | Executive Vice President of Marketing |
| Courtney Hill | Senior Vice President of Human Resources |
| Ariel Fischer | Executive Vice President of Direct-to-Consumer and Consumable |
| Glenn Rogers | Executive Vice President of International Sales |
| Vivekanand Jayaraman | Executive Vice President of Platform Development |
| Frank Iarusci | Executive Vice President of Sales and Channel Marketing |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 3, 2024 | ARS | Filing |
| Apr 3, 2024 | DEFA14A | Additional definitive proxy soliciting materials and Rule 14(a)(12) material |
| Apr 3, 2024 | DEF 14A | Other definitive proxy statements |
| Mar 11, 2024 | SC 13G/A | [Amend] Statement of acquisition of beneficial ownership by individuals |
| Mar 7, 2024 | S-8 | Securities to be offered to employees in employee benefit plans |
| Mar 6, 2024 | 10-K | Annual Report |
| Mar 5, 2024 | 8-K | Current Report |
| Feb 13, 2024 | SC 13G/A | [Amend] Statement of acquisition of beneficial ownership by individuals |
| Feb 13, 2024 | SC 13G/A | [Amend] Statement of acquisition of beneficial ownership by individuals |
| Feb 13, 2024 | SC 13G/A | [Amend] Statement of acquisition of beneficial ownership by individuals |