Company Description
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.
Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture.
The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects.
In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on.
Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors.
The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018.
Cricut, Inc. was incorporated in 1969 and is headquartered in South Jordan, Utah.
| Country | United States |
| Founded | 1969 |
| IPO Date | Mar 25, 2021 |
| Industry | Computer Hardware |
| Sector | Technology |
| Employees | 640 |
| CEO | Ashish Arora |
Contact Details
Address: 10855 South River Front Parkway South Jordan, Utah 84095 United States | |
| Phone | 385 351 0633 |
| Website | cricut.com |
Stock Details
| Ticker Symbol | CRCT |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| IPO Price | $20.00 |
| CIK Code | 0001828962 |
| CUSIP Number | 22658D100 |
| ISIN Number | US22658D1000 |
| Employer ID | 87-0282025 |
| SIC Code | 3559 |
Key Executives
| Name | Position |
|---|---|
| Ashish Arora | Chief Executive Officer, President and Director |
| Kimball Shill | Chief Financial Officer |
| Donald B. Olsen | Executive Vice President of Human Resources, General Counsel and Corporate Secretary |
| Richard Murphy | Vice President of Operations |
| Ryan Harmer | Senior Vice President of Accounting and Corporate Controller |
| James Dickey Suva CPA | Senior Vice President of Finance, Treasurer and Investor Relations |
| Kim Kanarowski | Executive Vice President Marketing and Creative |
| Frank Iarusci | Executive Vice President of Sales and Channel Marketing |
| Ariel Fischer | Executive Vice President of DTC, Monetization and Engagement |
| Glenn Rogers | Executive Vice President of International Sales and Marketing |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 15, 2025 | ARS | Filing |
| Apr 15, 2025 | DEFA14A | Additional definitive proxy soliciting materials and Rule 14(a)(12) material |
| Apr 15, 2025 | DEF 14A | Other definitive proxy statements |
| Apr 1, 2025 | PRE 14A | Other preliminary proxy statements |
| Mar 13, 2025 | 144 | Filing |
| Mar 12, 2025 | 144 | Filing |
| Mar 5, 2025 | 10-K | Annual Report |
| Mar 4, 2025 | 8-K | Current Report |
| Feb 21, 2025 | 144 | Filing |
| Dec 17, 2024 | 144 | Filing |