Earnings Call: Q1 2015

Jul 24, 2014

I would like to remind everyone that this conference is being recorded. I'll now turn the call over to Linda Pazen, Vice President of Investor Relations Corporate Communications. Welcome everyone joining us today. Before we begin, I would also like to remind everyone of the company's Safe Harbor policy. Please note that certain statements made on this call are forward looking statements within the meaning of the federal security laws. These forward looking statements are intended to qualify for the Safe Harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward looking statements. These forward looking statements include statements related to the company's anticipated financial performance, including its projected revenues, expenses, gross margin, operating margin, capital expenditures, earnings per share and effective tax rate, as well as to the company's brand strategies, store expansions and cost structure, as well as the outlook for the company's markets and the demand for its products. The forward looking statements made on this call are based on currently available information and because the company's business is subject to a number of risks and uncertainties, some of which may be beyond its control, actual results may differ materially from the results expected at the current time. The company has explained some of these risks and uncertainties in its earnings press release and in its SEC filings, including the Risk Factors section of its Annual Report on Form 10 ks and its other documents filed with the SEC. Listeners are cautioned not to place undue reliance on forward looking statements, which speak only as of the date hereof. The company undertakes no obligation to publicly release or update the results of any revisions to forward looking statements. As a reminder, we have posted supplemental information about the 2015 1st quarter in a document entitled 1st fiscal quarter 2015 commentary on our corporate website at www.decker.com. You can access this document by clicking on the Information tab and then scrolling down to the featured reports heading. We believe the approach of providing this additional background information to you will make it easier for you to digest the financial performance from the quarter and free up more time on the call for explanations of our performance and outlook, discussions of our strategic initiatives and Q and A. With that, I'll now turn it over to the President, Chief Executive Officer and Chair of the Board of Directors, Angel Martinez. Well, thank you, Linda, and hello to everyone. Zohar Ziv, Chief Operating Officer Dave Powers, President, Omnichannel and Tom George, our Chief Financial Officer are also on the call. While we're pleased to have achieved the 24% revenue growth for the Q1, which was driven by the growing year round strength of the UGG brand combined with increased contributions from our Teva, Sanuk and HOKA brands. We believe that the investments we're making to build a world class omnichannel organization and transform our business from a domestic footwear wholesaler into a leading multichannel global brand operator are having positive impact on our results. We're better connecting our consumers with our brands and driving sales fueling a solid start to the new fiscal year. This year we brought to market the most complete spring collections ever across our brand portfolio and the customer response has been very positive. We believe that the combination of great product and our enhanced selling and marketing capabilities that we've developed as a part of our omnichannel strategy as well as our expanded store presence are all fueling strong growth across our brands. For the UGG brand, this spring was about diversity giving the consumer a broader selection of fashion and casual boots, shoes and sandals that reflect the UGG brand's accessible yet premium brand ethos. At the start of the quarter, specialty classics, slippers and fashion boots continued to sell well following a very good winter. As temperatures turn more seasonable later in the quarter, sell through of fashion and casual sandals and casual shoes picked up and this momentum carried through July. The UGG brand's 1st quarter performance was also driven by higher initial fall shipments as many wholesale accounts and international distributors increased their orders for our expanded offering of transitional styles, which start to arrive on shelves in the coming weeks. Now to Teva, where the focus has been on evolving the brand beyond its traditional outdoor distribution into more mainstream retail in order to target a larger audience. The primary vehicle driving this initiative is our Originals collection, a product line of sandals derived from the Teva brand's authentic roots in Whitewater and iconic styling that originally put the brand on the map, but with more modern trend right style product that appeals to today's consumer. Originals performed well in the Q1 despite the slow start of warm spring weather. By focusing time, effort and resources on key retailers that we believe fit our distribution strategy, we were able to drive double digit sell through while also reaching new and influential consumers. Sanuk had a strong quarter due in large part to the continued success of women's sandals, most notably the Yoga Sling series. What has been particularly encouraging is the performance of the Yoga franchise in many of the brands larger national accounts including Nordstrom, Dillard's, Journeys and DSW. Since we acquired the Sanuk brand one of our primary goals was to extend the brand's presence beyond the action sports lifestyle channel and evolve it into a more year round brand. The success of the spring line has helped us gain more shelf space for our fall offering that now includes a broader selection of casual shoes and boots that can be comfortably worn during colder weather. The HOKA 1.1 brand's momentum continues to gain pace. We believe that our innovative new products are garnering great attention and our expanded distribution is opening up a wider consumer audience. From a broader from a product perspective, we believe that HOKA's unique higher volume and soft density material is proving to be a disruptive force in the running shoe industry. We're seeing this unfold in sell through of the brand's latest introductions, the Conquest and the Clifton. At this stage, we're still very much in seed mode and we plan to continue to limit distribution to the specialty running channel as we cultivate brand authenticity. That said, we believe HOKA's differentiated market positioning provides us the opportunity to develop product line extensions for the larger national sporting good chains and athletic specialty stores. This is something we are working towards for early next calendar year. As you just heard, the new fiscal year is off to a solid start. Now that we're 3 months closer to our peak selling season, we remain confident in how the business is set up for success over the remainder of the year. Among the key pillars that support our outlook is a successful fall prebook that we completed in late April. In addition to growing of the order book, the composition was a positive indication that our wholesale accounts and international distributors have a higher degree of confidence in the UGG brand's expanded collections of fashion boots, casual boots, shoes and slippers following strong sell through this past winter. Retailers also responded favorably to updated styling and sharper price points on many key styles, which we believe will also resonate with our consumers. Included in this year's pre book was Iheart UGG, a new premium brand created by UGG that caters to the tween girl. Now we've just launched at select retail locations including several of our company owned flagship stores in the U. S, in China and Japan as well as Nordstrom, Zappos and Dillard's. This includes many high traffic locations such as Mall of America, South Coast Plaza, Madison Avenue in Chicago among others, and also in our brand showcase store here at headquarters. And we're also opening 2 Iheart UGG concept stores in late August, including a 600 Square Foot store in San Francisco and a 1000 Square Foot Store in Waikiki. There was great interest generated from the preview of Iheart UGG and the launch could certainly have been wider. However, we chose to limit distribution out of the gate in order to test the market response before potentially expanding the line from both a style and door standpoint next year. We're very excited about the new line and feel very good about its growth prospects given both the quality and the appeal of the product that we're introducing. We're rolling out a marketing campaign, which taps heavily into social media and leverages direct association with key movie and TV stars that are well known among the Tween audience. OCA 11's recent performance also to our pre book performance and is helping to fuel our optimism about our growth prospects in fiscal 2015. While still a small percentage of our overall business, HOKA is growing rapidly and we believe that has a sizable runway in front of it. We think it has solid potential to capture additional market share of the global $14,000,000,000 running category over the long term. Another pillar of our outlook is the increased investments brands. For fiscal 2015, we've increased our total company marketing spend as a percent of sales to approximately 6% from a little over 5% in our last fiscal year. The majority of the increased marketing spend is being directed towards the UGG brand, The majority of the increased marketing spend is being directed towards the UGG brand with the incremental dollars going towards the combination of digital programs and tactics aimed at broadening brand awareness and driving traffic to our direct to consumer channel. Spearheading this initiative is the UGG brand's 1st global brand marketing campaign titled This is UGG. The campaign takes the physical feeling of the UGG brand DNA and turns it into an emotional connection by showing how the brand fits into consumers' lives in smaller moments that are actually the biggest, these biggest moments that feel like nothing else. The goal is to connect with consumers on an emotional level positioning UGG as a global premium lifestyle brand year round. We also plan to integrate Tom Brady, the face of our men's campaign into This Is UGG through a series of print and digital stories that focus on his best moments off the field. This Is UGG kicks off August 18 and the men's campaign debuts in early September in conjunction with the start of the NFL season. This month we supported the launch of Iheart UGG through coordinated print, digital and in store activations and they're communicating how the product is uniquely different from the UGG brand yet incorporates the UGG brand DNA. We want to convey to the tween consumer that the Iheart UGG brand is fun, young and playful and delivers the comfort and craftsmanship that is synonymous with the iconic global UGG brand. Now let me turn the call over to Dave, who will discuss the direct to consumer division and our international wholesale business, the other main pillars of our growth strategy. Dave? Thanks, Anil. Our direct to consumer business continues to generate solid gains with the Q1 total sales increasing 33% over last year and DTC comparable sales, which include worldwide retail same store sales and worldwide comparable e commerce sales, increasing 10% compared to the same period last year. This was driven by a 39% increase in comparable e commerce sales as digital traffic and conversion were both up double digits, partially offset by a low single digit comparable store sales decline. While store traffic has a challenge, we are pleased with the trends in store conversion, which were up double digits in every region compared to the same period last year, giving us confidence that the steps we are taking to elevate the in store experience are yielding returns and that web rooming is a positive trend in the marketplace. By region, Asia Pacific DDC comps increased 38% compared to the same period last year, fueled by strong trends in both Japan and China. North America DTC comps rose 5%, driven by strong e commerce sales, partially offset by weaker store comps. And EMEA DTC comps decreased 1% with soft store trends offsetting strong e commerce results consistent with the European market. We believe that, particularly in the footwear business, a significant number of consumers try on product in brick and mortar locations and further research and purchase products online. As a result, we believe that our stores and websites are interconnected in a way that requires them to be analyzed on a combined basis. We now know that brick and mortar locations fuel e commerce and vice versa, and we believe that a portion of our e commerce growth is fueled by our increasing store base. We see the Infinite UGG program and similar omnichannel initiatives providing increased contributions to overall DTC comps going forward as we further tie our stores and websites. As we look towards the remainder of the year, we feel good about the opportunities for the continued expansion of our DVC business. With respect to our store expansion plans, we are still targeting between 30 35 new stores for this fiscal year. We will continue expanding our store print in Asia Pacific, where we currently experience the highest returns due to lower build out and operating costs combined with higher productivity. The remaining new locations will be in North America with a mix of high return outlet locations and high traffic concept stores in major metropolitan cities like Las Vegas, Seattle, San Francisco, Waikiki, Toronto and Vancouver. We'll also be expanding our international digital presence through new country specific e commerce sites for Germany and Italy. At the same time, we are continuing to unveil enhanced features of our omnichannel strategy in order to better serve and connect with our customers regardless of where they choose to shop for our product. As we have discussed on past calls, we are taking a very holistic approach to growing our global DTC business with the consumer firmly at the center of everything we do, which is leading our long term strategy. A key next step of our omnichannel evolution will be the opening of a smaller concept omnichannel store in Tyson's Galleria this fall that will feature new in store web technology such as interactive displays and the ability to reserve online and pick up in store. Additionally, we believe that several of the initiatives we began testing and rolling out in the last 2 years such as Infinite UGG and UGG by You and Swarovski Crystallization are now poised to generate even greater results. As a result, we are expanding our successful Infinite UGG program to all stores in North America, all concept stores in Japan and introducing the program in EMEA this holiday season. Infinite UGG gives us the ability to offer our retail customers every SKU available from the UGG brand through our in store POS system, which we believe will enhance customer satisfaction and DDC growth. Our UGG Buy You customization program will include additional styles and design details for the consumer to choose from, such as the popular Bailey Bow and Bailey Button. As part of our continued omnichannel investments, we're also expanding retail inventory online or Rio, a new tool launched this past spring in select stores in North America and EMEA in advance of the fall and holiday selling season. Rio provides customers with visibility into store inventory, helping them to efficiently locate the product they want prior to visiting the store. In tandem with this feature, we'll also be rolling out purchase online, pickup in store in both the U. S. And EMEA this fall, supporting increased convenience for accessing and purchasing our product while driving traffic to our stores. We are looking forward to taking full advantage of our omnichannel platform this fall and beyond. In addition, we're also making great progress in building our universe of customers through email captures and loyalty programs as over 50% of all opt ins or sign ups now come from our retail stores And we're continuing to inject exclusive product created just for our D2C platform, supporting fresh merchandise in the market and adding to the appeal of the in store experience. We believe the combination of these initiatives should help drive incremental traffic to our brands and higher conversion combating macro traffic challenges, which in turn will fuel total same store sales growth. Turning to our international wholesale and distributor business. We completed the transition to a direct subsidiary model in Germany on July 1 as part of our strategy to gain more control over the global direction of our brands. The changeover went smoothly and we are now in the process of filling out the leadership team that will help us build our presence in this large and important market. Elsewhere in Europe, we experienced solid sell through of spring styles from the UGG and Teva brands, driven by the positive consumer response to our updated styles and sharper price points, combined with much warmer weather across the region compared to the same period a year ago. Overall, we are pleased with the current state of our EMEA Wholesale and Distributor business and do it but do remain a bit cautious heading into the fall season given the soft traffic trends at many of our key retail partners, particularly in the UK. In Asia Pacific, we remain on track with our partner store program in China, which for reporting purposes are treated as wholesale accounts. We expect there to be at least 10 stores opened this year under the terms of the agreement we have signed with these 3 new partners. Again, these stores are in addition to the company owned stores we plan to open this year. Our new partners will open doors in areas of China, but we have little to no presence and believe a local operator is in a better position to run these stores successfully. We spent a considerable amount of time this past quarter in continuing to develop and fine tune our omni channel capabilities and the long term roadmap for building a world class omni channel organization globally. We are very excited about the UGG brand's upcoming fall campaign, This is UGG, which will launch in August and we are also pleased with how our holiday plans are coming along for the coming together for the season. We believe we will benefit from our most compelling product stories ever and we're optimistic about our opportunities with casual boots, weather appropriate product, limited edition collections and customized product as well as our men's twin sole and tread light programs. We believe these product innovations along with our focus on storytelling will lead to deeper engagement and interest among consumers, improved comp results in our stores and continued improvement in conversion. With that, I'll turn the call over to Tom. Tom? Thanks, Dave. As Linda reminded everyone, we posted the quarterly financials to our IR website, so my comments on the call are going to As Linda reminded everyone, we posted the quarterly financials to our IR website, so my comments on the call are going to be brief and focus primarily on guidance. For the Q1, we exceeded our revenue guidance by approximately $21,000,000 and exceeded our earnings per share guidance by $0.26 Nearly half the upside in revenue was attributed to the timing of wholesale and distributor sales and the other half was from higher than expected sales. The higher than expected sales contributed approximately $0.05 to the EPS beat, while the other $0.21 was due to the timing of sales and operating expenses. For the fiscal year ending March 31, 2015, we now anticipate revenue to increase approximately 14%, up from previous guidance of 13%. Our underlying assumptions of our guidance remain the same from last quarter. We're still planning for the addition of 30 to 35 new stores, a low single digit store comp increase and a double digit increase in comparable e commerce sales. Wholesale and distributor sales for all brands are still projected to be up low double digits, driven by our Germany conversion, a high single digit increase in UGG domestic sales and continued growth of the HOKA brand. In terms of the bottom line, we now expect year 2015 diluted earnings per share to increase approximately 14.5%, up from 13.5%. This guidance assumes a gross profit margin of approximately 49% and an operating margin of approximately 13%. We expect fiscal year 2015 SG and A expenses as a percentage of sales to be approximately 36%. Among other items, these expenses include increased marketing and supply chain costs, investments in IT infrastructure, expenses related to management reorganization and operating costs associated with opening new stores in 20132014. As we previously said, we expect to achieve SG and A leverage in the back half of calendar 2015, which will be our fiscal 2016. Our fiscal year 2015 guidance assumes that the company's effective tax rate will be approximately 29%. Our capital expenditures for fiscal 2015 are expected to total approximately $100,000,000 This includes $37,000,000 for IT and related infrastructure to support our omnichannel strategy and international expansion, dollars 30,000,000 in new store openings and $26,000,000 for the new distribution center. For the Q2 of fiscal 2015 or 3 months ending September 30, 2014, we currently expect revenues to increase approximately 18% and diluted earnings per share of approximately $0.98 per share. One more note on guidance. The Q3 ending December 31, our old 4th quarter will generate a lower percentage of our total annual sales and profits than in prior years due to higher profitability in our new Q4 ending March 31, 2015. With the concerns of a potential West Coast port strike, we made the decision during the first quarter to accelerate some product originally planned for Q2 receipt into Q1 to minimize the impact of a potential strike. We also routed some containers through non West ports. These measures increased our Q1 ending inventory position by approximately $17,000,000 but will help address the impact of a potential strike. We are looking forward to hosting our 1st Analyst and Investor Day at our new headquarters. We had initially planned to hold it in late September. With Q3 earnings released in late January, which include the bulk of results from the holiday season, we now plan to host the event sometime in the spring of 2015. Finally, the company believes total DTC comparable sales, including same store sales and worldwide comparable e commerce sales, is a more accurate measure of retail performance. We see many of our omnichannel initiatives providing increased contributions to overall DTC comps going forward as the lines between stores, site traffic and sales transactions have become blurred. For this reason, starting next fiscal year, we will begin only reporting a combined DTC comp. I'll now turn it back over to Angel for his closing Thanks, Tom. Well, the investments that we've made as a company the last several years are part of a much bigger strategy to deliver sustainable growth and enhance profitability over the long term. I think it's important to point out that many of these investments are focused on marketing, our new distribution center, which will meet the demands of today's consumer who is shopping across all channels and improve business intelligence systems that are necessary to drive growth moving forward an omnichannel environment. Now think back. Just a few short years ago, we were a wholesale vendor that delivered product twice a year and our success was largely driven by how well buyers wholesale buyers responded to our collections at industry trade shows. The consumer had very little influence in shaping our future direction. This dynamic has been turned completely upside down. The consumer is now the gatekeeper and we've transformed our business model to not only adapt to the new retail paradigm, but also to thrive and to grow. We now drop product more than 10 times a year and communicate with consumers on a much more frequent and personal basis. This constant flow of information is reshaping our growth strategies including our product development and store expansion plans as we now have much better insight into pinpointing demand and directing capital towards what we believe will be high return, high product high productivity locations. Our team saw this shift in consumer behavior unfolding early on and we think we are one of the leaders in the industry when it comes to making the necessary adjustments in order to succeed in today's global marketplace. As we move forward, we'll continue to fine tune our merchandise, our marketing and our omnichannel strategies to ensure that we're constantly strengthening our connection with consumers and delivering them the innovative and exciting product they demand in the environment that they choose. We'll also continue exploring ways to enhance our supply chain to drive down costs and improve efficiency to generate operating leverage. While it's early in the new fiscal year, we certainly have a good deal of confidence in our outlook for fiscal 2015 based on the strength of our fall collections and the concerted investments we're making in our brands and the omnichannel capabilities. Operator, we're now ready to take questions. Operator? Thank you. And our first question is from Camilo Lyon with Canaccord Genuity. Thanks. Good afternoon. Very nice job on the quarter guys. I just wanted to have a clarification question on the gross margin in the current quarter in the quarter just reported. If you could just highlight some of the puts and takes on the gross margin? And maybe, Tom, if you could just give us a little bit of cadence walk through on how we should think about gross margin expansion quarter to quarter for the balance of the year? Okay. Yes, for the quarter, essentially what happens, we came in pretty much in line with our internal expectations. It was down slightly and that was primarily due to a good half of the sales beat from being from wholesale and distributor sales that carry lower margins. So good news, we beat the sales line, but there was a little due to the mix, there was a little bit of a pressure on the margin. And that, for the quarter, essentially offset what lift we had for more DTC business from it relative to a year ago as well as what sheepskin savings we had. And keep in mind this quarter is a quarter that the sheepskin savings are less impactful than they are in later quarters. And in terms of the cadence for future quarters, there's going to be what we anticipate at this point in time is expansion obviously in the out quarters with looking through here roughly the same amount of Q2 and Q3 will have the same amount of expansion between one another. So about the same expansion for Q2 and Q3 relative to the prior year. In Q4, a little less expansion because we lap some of the sheepskin savings. So for the June quarter and the September quarter, you have some benefit of direct to consumer, more direct to consumer content. You also have some sheepskin savings relative to the prior year. As well as in the June quarter excuse me, in the September quarter and the December quarter, some benefit associated with the conversion of the Germany business to a direct model versus a distributor model. Perfect. That's very helpful. Thanks. And then just on the inventory position, you guys have done a great job of managing your inventory very acutely. Is there a thought or maybe fear that your inventory might be on the leaner side than you're comfortable with? Or are you pretty good with where it sits from the perspective of being able to meet at once orders should the season call for it? We feel that we have the right inventory levels and we should be in a better position this season to be able to service some more in season demand. We have a question from Erinn Murphy with Piper Jaffray. Great. Thanks and congratulations on a very good quarter. On how for you, I just wonder if you could speak a little bit more about the buzz that you've had or heard so far about the Iheart UGG launch. I realize it's only been over a week now, but maybe just helping understand how you think about the rollout going forward beyond this initial fall season? Yes. Thank you, Aaron. We are very optimistic given what we've seen so far, but as you've said, it's extremely early. The activity gears up around the digital marketing efforts here as the quarter progresses, So we'll know a lot more. The response we've had to the next season's product has been very, very strong. I think you can start to see the dimension that this little brand is going to take on. The appeal to that tween consumer is pretty significant. I mean and think about this, it's also not it's not just footwear, it's handbags, it's accessories. It's a lot of things that sort of round out this statement that we're making with Iheart UGG. So early to too early to tell, but all the indicators are very positive and we feel confident that consumer will react. Probably beginning with we shouldn't see a nice little bump with back to school and then of course as the fall weather changes. Thank you. We'll take our next question from Evelyn Koppelman with Wells Fargo. Thank you. Good afternoon. Congratulations. Can you comment on you mentioned the shift in the wholesale out of or into Q1, but your 2nd quarter sales growth guidance is pretty strong as well and then the back half looks lower. Can you comment on some of the dynamics that's driving the 18% sales growth guidance in the 2nd quarter and then lower in the back half? Is there more shipment shifts? Some of that would be great. Thank you. Yes. Some of it is the timing that shifted from the June quarter into the September quarter. As some of it that's sort of a take whereas on the put side there's now we're direct in Germany we'll get a lift in sales and that contributes to some of the sales growth on that side of the equation. We have more stores relative to a year ago. That's another thing that's driving that growth. And we feel real good about our U. S. U. S. Domestic wholesale business also this September quarter. And we'll take our next question from Bob Drbul from Nomura. Hi, good afternoon. The question that I have, Tom, around the gross margin again, on the Q4, you talked about you're lapping the sheepskin. Can you put some numbers around the skin. Can you put some numbers around the cost of sheep skin in the Q4? And I guess corresponding that to the continued penetration of the UGGpure business in on the input cost side and sort of how that's playing through the business model into this year? Good question. Given we don't finalize our sheepskin for really next calendar year until October timeframe, What assumptions we have for sheepskin now in the new 4th quarter, which is the March ending quarter is really a continuance of our current not only sheepskin cost, but also our current penetration of UGGpure at this point in time. So we get more visibility of sheepskin cost, which we'll have for the October call. And at that point in time, we'll even have more visibility of what our next year's penetration of UGGpure will be and we'll be able to probably refine that number. Yes. I think what we said in the past is next year we should expect penetration of about 40% on UGGpure. Keep in mind that new product launches such as Iheart UGG are exclusively UGGpure. And so as that grows, it could accelerate our incorporation of UGGpure into the product line. Twin Soul is another example of where we've used UGGpure to enhance the product in ways that consumers really respond well to and creating a much better price value. So we're very selective and judicious about where we use UGGpure, but the benefits to the consumer are pretty obvious. Thank you. We'll take our next question from Sam Poser with Stern G. Good afternoon. I'm going to ask you a long one. Can you tell us the same question for Camilo on the SG and A and can you give us what the UGG wholesale business was for Q1? No, I don't give that individual element. So it will be out in the Q. I was just wondering if you could give us what the unclosed sale revenue was for Q1? Yes, might as well. Yes. So on a global basis for Q1, correct me if I'm wrong, it will be approximately $74,000,000 So there's that. Some of the SG and A, sort of that cadence, more SG and A growth in the September quarter relative to the growth we saw in this quarter Moderate there's growth obviously in the December quarter, a lot more marketing there, some growth in. There'll be more stores as well. And then the March quarter, the SG and A growth is pretty comparable to the growth we saw this quarter we just completed in absolute dollars. Thank you. We'll take our next question from Scott Krasek with Buckingham Research. Hey, everyone. Thanks and congratulations. Sort of a 2 part question on the EMEA. If you can just dig into the Germany opportunity, I think you had somewhat of a capital constrained distributor. So what the opportunities are that you just haven't been recognizing at all? How big that you think that can be in a couple of years? And then you alluded to caution around the U. K. What did you mean exactly? Is that the wholesale business, the retail business? And any color you could give? Thanks. Yes, thanks. This is Dave. With regards to Germany, if you think about that market now, it's been a wholesale led market and it's a very healthy market that we're taking over and transitioning into. But we believe that we with the expertise we have in the region through marketing and merchandising that will help our existing wholesale business. Not necessarily looking at new distribution opportunities because we have a pretty solid distribution network now, but just enhancing that business through marketing and merchandising. And then going direct through e commerce, which we will be launching this year. And in fact, I am heading over to Europe tonight to travel Germany next week to start looking at store locations. So, we think the potential for that market is very strong and the brand of Orenars is strong. The brand is in a healthy position. And so, with combination of elevating wholesale, activating e commerce and direct to consumer retail, we think it could be our 2nd largest market in a few years. With regards to the comment about being a little bit cautious about wholesale, that's with regard to the macro condition of the European market, particularly the UK market, more with regards to our wholesale partners and just making sure that we're keeping a close eye on them and their traffic patterns as the whole market is seeing slowed traffic to stores, brick and mortar stores. And so we don't want to get too excited about that until we see how the traffic macro trends continue in that market. Thank you. And our next question is from Eric Tracy with Janney Capital Markets. Good afternoon. Thanks for taking my question. I'll add my congrats. I guess for Dave just to follow-up on DTC. Certainly, I understand the evolution of the omnichannel business. But given that you commented on essentially folks are now more showrooming or at least try on product and then going and buying online. How do you think about the evolution of the brick and mortar format? It sounds like you're going to roll out sort of this or at least test a more tech driven concept here in early 2015. But maybe just speak to that as well as what are the potential opportunities from a marketing perspective to try to drive traffic actually to the stores as well? Yes, it's a great question. And just before I jump into that, just to define web rooming, as I mentioned that in the commentary. Web rooming is the practice of searching online and then shopping in store. It's kind of the opposite of showrooming. And what we are finding with the combination of our stores and e commerce sites is they are more interconnected than they ever have been. And consumers are they are both showrooming and they are web rooming. And what we are finding through that is that we have the ability to drive traffic from one channel to the other. So, if you think about the effect of opening a store, this is how we are looking at it now. When we open a store in a metro area, we do the sales in the four walls of that store. We also have Infinite UGG, which delivers sales to our e commerce site. Then we capture customer data, which in turn leads to sales in our e commerce site. And then we create awareness in the marketplace, which drives even more business to e commerce. So, we're starting to think about the stores as not just a store in the 4 wall P and L, but a store that impacts the overall macro environment of our brand in that metro area. The inverse of that is that we have the ability now through analytics, and increasingly CRM and loyalty programs through e commerce to better target customers in those metro areas. We know where they are, and we can send them through merchandising and marketing initiatives digitally back to the stores. So, that's why we are looking at this as a combined ecosystem, stores and e commerce sites feeling each other, looking at them across P and Ls, across the organization, across merchandising. And so, as we look at that, it weighs heavily into our decision on where we want to stores and we have more analytics than ever to decide where we should put a store based on what our consumers are buying, where they live, what we are learning from analytics and social to target key metro areas. That being said, we are still looking at locations that are going to return above 20% return on sales, being cautious of where that will be in North America. But that's really a North America, Europe dynamic right now. If you think about Asia Pacific, particularly China where there is in a wholesale business, we're still focused on large metro areas and key opportunities that we're learning from in our e commerce business both through owned and partner stores. And let me add to that, Eric. One of the key learnings here with an omnichannel strategy is the one we've employed is impacted by really understanding how big are the stores that you should be opening going forward. And because you may not need the backroom you think you need. For example, we have a store downstairs in our headquarters here. It's called the Brand Showcase, features all of our brands. The footprint of the store is much smaller than it would normally be because there are also banks of iPads that allow the consumer to access any of the products from the brands not displayed in the store, directly online and available within 24 hours. Interestingly that that aspect of the store is now 30% of revenue in the store. So 30% of revenue being driven without the need for the footprint and the needed backroom and the staffing that goes with that. So size of store and location of store are informed by the omnichannel strategy. Very, very important components going forward, which should yield much better efficiency. And just to clarify the Infinite Up program, all the sales that take place on the iPad are credited as an e commerce sale, not a retail sale, although that purchase never would have occurred had that consumer not walked into the store. And we're we had tested that with a very small number of stores in the Q4, in the December quarter last year and that is now being rolled out to all of our stores in North America as well as stores in Japan as well. And we fully expect that to contribute a much bigger percentage to our sales as that is being rolled out on a much larger scale globally. Thank you. We'll take our next question from Deepush Bury with Goldman Sachs. Hey, guys. Good afternoon. Nice quarter. Commentary for the spring season, I know everyone's focused on the outlook, but spring season sounded like it was a pretty good season for guys and what seemed to be a pretty uninspiring retail environment. So do you feel like you gained share in the quarter or was the season actually not as bad as maybe we would have thought? Well, I think what's benefiting us are now that we have multiple brands performing in the spring and each of them is gaining share. Certainly, HOKA is gaining share in the running specialty running area. I think that there is some share that Sanuk is gaining, specifically I believe from Tom's. I think that's an opportunity. I think Teva is gaining significant share from Keene. So I think those are very important components that reflect the balance that we're now seeing in our spring portfolio approach. And don't forget, I'll portfolio approach. And don't forget, UGG's performance in spring was a record. So that continues to evolve very nicely. So we've got a spring offering that is stronger than we've ever had and all of those brands are performing significantly better than they have in the past. Thank you. We'll take our next question from Jeff Van Sinderen with B. Riley. Hi, good afternoon. Let me add my congratulations as well. Can you talk a little bit more about the shelf space you're gaining with Sanuk? I think you mentioned that in your comments. And then any more color you can give us on where you are in the process of rolling out distribution of HOKA? Sure. On Sanuk, when we acquired that brand, the brand really was 70% men's, 30% women's. It was primarily distributed in surf shops and action sports distribution. And we knew that the gender profile of the brand would need to alter significantly if we were to have any hope of selling product in department stores, for example. So one of the things we're seeing with Sanuk is a major transition to a much more compelling women's product offering. We're now seeing the shift has occurred in many locations. We're sixty-forty women's to men's. On our location downstairs we're sixty-forty women's to men's. In the Nook stores there's sixty-forty women's to men. And that's being fueled by very specific product that for example the Yoga Sling and some of the new closed toe product that Sunuk has that's been performing exceptionally well the slip ons, the casual canvas approach that they're taking in men's and women. So all of those things are converting the brand to I think a much more commercial longer term growth story because we can now sell department stores whereas when we acquired the brand I think we were very limited there because of the men's dominance really. In terms of HOKA distribution, we have made significant inroads in penetrating the running specialty environment in the U. S. We're now continuing that same strategy outside the United States in our key markets where we've decided to roll the brand out. We're also seeing as we mentioned I mentioned in my comments next year we'll be moving into athletic specialty and sporting goods with unique product specifically for that channel. These will not be products that running specialty will be competing with and which is very, very important. The most important thing is we will not be compromising the feel and the performance of the HOKA product in any channel of distribution. So that consumer who shops at a Dick's Sporting Goods, let's just say, is going to have same HOKA experience as the person who is shopping in a running specialty store. There will be different product. Also that running specialty store consumer, I think, has a need for more diversity of product. They may maybe when they started running, they went to dictum bought running shoes. And then over time, they migrate toward a running specialty store where they can get very specific shoes for trail running or for road running or maybe a racing shoe or a variety of other things. So that Thanks a lot. Good afternoon. So, I guess my question is around the Thanks a lot. Good afternoon. So I guess my question is around posturing for holiday 2014 by your wholesale accounts relative to holiday 2013. How do you think they're feeling about their business going into holiday this year? How are they changing their order patterns? What types of product changes are they making into their assortment? I'm assuming that last holiday they didn't have enough product to cause them by surprise. So I was just trying to get a sense of how they're thinking going into this year's holiday. And then also just to clarify, did you say UGGpure will be 40% of the mix by the end of calendar 2014 or 2015? And then lastly, from an Iheart UGGs distribution standpoint, would you imagine that being a potentially wider net of door distribution than other lines like men's or something like that? How do we think about the actual distribution opportunity in that sub brand? Thanks. Okay. First of all, the 40% is a calendar 'fifteen number. The Iheart UGG distribution will expand in reflection of the UGG distribution. It's going to be primarily department store, our own stores and then key independent specialty retailers. So you can just look at the UGG footprint and pretty much assume that you're going to see Iheart UGG potentially in most of that distribution. And when it comes to what was question now? That's what happened today. Holiday assortment. Holiday. I think confidence is probably the most important word here. I think retailers have more confidence in the strength of the brand. The assortments are so much better than they've ever been. We now have very, very competitive product at the key price points that we did not have a few years ago. We have fashion boots, we have weather boots, we have product at, say, dollars 175 which is a very, very important target for us. So that has also given the retailer confidence. I think what you'll see this year versus prior years is a much expanded assortment in the season, much less dependence on core classic and classic derived UGG product. Yes, of course, those are all still very important, but you're going to see a side of UGG that you probably haven't seen in prior years due to the strength of the offering. And that will continue And I think that that's again giving people confidence in the fact that they're not going to walk a customer who's looking for a fashionable season right product. Thank you. We'll take our next question from Mitch Kummetz with Robert Baird. Yes, thanks. A question for Dave. I was hoping you could just maybe give us some color on the disparity in Q1 DTC comp by geographic region. I mean, it seemed like Asia Pac was particularly strong, early stronger than North America and Europe. And I'm just wondering if there's a reason for that difference? Yes. I think the biggest challenge from a comp perspective we saw was in Europe. As I said, it's consistent with what the market is seeing there with traffic being challenging, tourism in the European market is challenging. So, the toughest market was Europe, followed by the U. S. But the U. S. Was a small comp. And in fact, if you add infinite UGG sales back in, it gets you back to a flat comp in North America. So, pretty small overall. But the real shining star of the group is Asia Pacific, both in China and Japan with positive double digit sales comps in those locations. Then the thing that's important to keep in mind about all these is, even though we are having some challenging traffic locations in all markets, our conversion was up double digit 20% globally across all those markets, which really goes back to the point I've been trying to make in the last couple of calls is the investments we're making in our team, the capabilities around merchandising, inventory control, in store experience, localized merchandising assortments that are in tune with that local customer. Those are the things that are going to make a difference and going to allow us to continue to combat some of the traffic trends globally. Thank you. We'll take our next question from Corinna van der Gisst with Citi. Thank you. Hi, guys. You've talked about the new innovations that you're implementing in omnichannel with the customer moving between your website and stores. But how do you think this omnichannel shift is impacting your customers on the wholesale side of the business? And are you concerned at all that some of these innovations in your own DTC could eventually cannibalize some of your wholesale? Yes. It's a good question. We're learning about this every day. I think the good news is that most of our key wholesale accounts are also investing in omni channel capabilities. If you think about Nordstrom's, they're leading in their space and getting in tune with their customers and adapting their stores and sites. But I actually firmly believe that our stores and e commerce sites are driving traffic and awareness to the total business, including wholesale. And one of the opportunities for us is to continue to use the our analytics and information that we're learning from our stores and our sites to help drive traffic to wholesale and vice versa. So I think consistent with what's happening in the total marketplace, those retailers who are realizing that there's a revolution going on out there and they're changing their approach and implementing their own omnichannel capabilities, those are the ones that are going to succeed and those are the ones we're going to continue to partner with. And let me add to that. I think that the one of the things that's obvious is a consumer today sees a product presentation online, let's say, and expects that same assortment and that same product to be available at retail either at your own stores or in a wholesale point of distribution. So as I was saying in my comments, while it seems that years ago the wholesale buyer was the arbiter of what the consumer saw as a brand, now the consumer doesn't want that kind of editing going on. They want to see what they expect to see on their iPad. They want to go to the store, whether it's your store or a wholesale partner and say, this is what I'm looking for. I want this product. And if you don't have it at that brick and mortar location, they walk out and order it online. So it behooves I think the wholesale channel to represent brands appropriately and consistently with what the brands are doing on their websites and in their own stores. Otherwise, they're going to walk a customer. And the smart ones, Nordstrom included, dealers, they see that and they are focusing on the brands that consumers are demanding and giving that assortment the type of presentation that it requires in order to assure that kind of consistency. Thank you. And we'll take our next question from Karina Friedman with Wedbush Securities. Hi. It's Corina Friedman from Wedbush. Just wondering about your use of cash. I mean, you still have about $70,000,000 on your share repurchase. And just wondering if you plan to return to the market anytime soon or is it just not a priority at the current time? Thanks. Nick, our high class problem, good margins, good earnings, generate a lot of cash. And at this point in time, really our priority is to reinvest in the business. And we do have that $70,000,000 available on the current share repurchase. And probably that historically we've done share repurchases opportunistically. And that's probably leave it at that. Thank you. We'll take our next question from Fawn Lee with Credit Suisse. Hi. This is Fawn sitting in for Christian Boos. I was wondering if you guys could give us an update on your efforts to develop a new more capital efficient store. Wondering how far you where you are in that process, whether you've identified appropriate markets or specific locations. Just wanted to see where we are terms of rolling out that first prototype? Thanks. Yes, good question. First of all, the progress we've made over the last year and a half is pretty significant. The average cost of a build out of our stores come down roughly 30% and that's largely due to the reengineering of the fixtures, but also just being more efficient in our ability to build those stores with the right contractors and the right operations globally. But that's we are continuing to look at that. The omni channel store that we are launching in Tyson's Galleria this fall is the next step, but that one's really more from a design and experience perspective. We are still focusing on that as being an efficient store build out. But long term, I think we are going to take a holistic approach and relook at the overall design of the UGG stores, see where there is efficiency in savings from a build out of the fixtures, also in POS systems and all the operational components of the store. And that also plays into our conversation around smaller store footprints. So my goal over time is to continue to lower the overall capital expenditure on a store. As I said, we've come down 30%. I think there's probably another 10% to 15% in there somewhere. And then as we open in Asia Pacific, more stores in that region, those stores are less expensive to build than they are in North America, which would play into that as well. And we'll take a question from Howard Toobin with RBC Capital Markets. Hey, guys. Maybe just a follow-up on that question. Any more color you can give us on the brand showcase store, which you've learned from it so far and what the potential for that concept is beyond the one store you have right now? Yes, good question, Howard, especially since you've been to the store and you've experienced it. We learn from that store every day. We're testing a lot of different things in that store. We've have recently been testing cross merchandising around categories. So you could walk in and see a sandal table that's represented by all of our brands or a boot table. We just launched IheartAUG in there to see how that works with that local consumer. We are doing surveys with consumers. It really is proving to be a fantastic lab for us both on a consumer insights level, but also a merchandising and an omnichannel perspective. As Angel mentioned, 30% of our revenue in that store is generated through our Ipads to e commerce. So we are learning about operational efficiencies and inventory control as well. Based off initial response to the concept, which has been very positive and our desire to get more distribution for some of our smaller brands and more awareness for those brands, we are considering opening up a multi brand showcase store next year. Not a guarantee, but it's something that we're it's on the list of things we're looking at right now. We have a store model and design that we think feels pretty good. And so we are exploring that idea for both North America and key tourist high visibility locations to showcase our other brands, but also as a way to bring some of those brands into places like China and Japan in a more meaningful way as well. So, so far 6 to 8 months in, we're pretty pleased with how it's working. Customer response has been very positive and we think it's something unique in the marketplace. That concludes today's question and answer session. Mr. Angel Martinez, at this time, I will turn the conference back to you for any additional or closing remarks. Well, thank you all for participating in the call. Clearly, it was a strong quarter, but we're just getting geared up. You can see the progress we've made against our initiatives and the return that we're getting on some of the investments we've been making over the last few years and we'll continue to drive this business as And really appreciate your