Direct Digital Holdings, Inc. (DRCT)
NASDAQ: DRCT · Real-Time Price · USD
0.0459
-0.0044 (-8.75%)
Jan 9, 2026, 1:19 PM EST - Market open
DRCT's stock price has decreased by -96.21% in the past year and price targets may not have had time to catch up.
Direct Digital Holdings Analyst Ratings
Total Analysts
1
Consensus Rating
Strong Buy
Price Target
$6.00
Upside
+12,971.90%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Benchmark | Benchmark | Strong Buy Maintains $8 → $6 | Strong Buy | Maintains | $8 → $6 | +12,971.90% | May 7, 2025 |
| Benchmark | Benchmark | Strong Buy Reiterates $23 | Strong Buy | Reiterates | $23 | +50,008.93% | Apr 24, 2024 |
| Roth MKM | Roth MKM | Strong Buy Maintains $28 → $19 | Strong Buy | Maintains | $28 → $19 | +41,294.34% | Mar 27, 2024 |
| Benchmark | Benchmark | Strong Buy Maintains $30 → $23 | Strong Buy | Maintains | $30 → $23 | +50,008.93% | Mar 27, 2024 |
| Noble Capital Markets | Noble Capital Markets | Buy → Hold Downgrades n/a | Buy → Hold | Downgrades | n/a | n/a | Mar 27, 2024 |
| Roth MKM | Roth MKM | Strong Buy Maintains $13 → $28 | Strong Buy | Maintains | $13 → $28 | +59,812.85% | Mar 13, 2024 |
| Benchmark | Benchmark | Strong Buy Maintains $15 → $30 | Strong Buy | Maintains | $15 → $30 | +65,259.48% | Mar 6, 2024 |
| Roth MKM | Roth MKM | Strong Buy Maintains $9.5 → $13 | Strong Buy | Maintains | $9.5 → $13 | +27,133.12% | Nov 28, 2023 |
| Benchmark | Benchmark | Strong Buy Maintains $12 → $15 | Strong Buy | Maintains | $12 → $15 | +32,579.74% | Nov 10, 2023 |
| Roth MKM | Roth MKM | Strong Buy Reiterates $5.25 | Strong Buy | Reiterates | $5.25 | +11,337.91% | Sep 27, 2023 |
| EF Hutton | EF Hutton | Strong Buy Maintains $5.5 → $8 | Strong Buy | Maintains | $5.5 → $8 | +17,329.19% | May 15, 2023 |
| EF Hutton | EF Hutton | Strong Buy Reiterates $5.5 | Strong Buy | Reiterates | $5.5 | +11,882.57% | Apr 20, 2023 |
| EF Hutton | EF Hutton | Strong Buy Maintains $7 → $5.5 | Strong Buy | Maintains | $7 → $5.5 | +11,882.57% | Mar 27, 2023 |
| Benchmark | Benchmark | Strong Buy Reiterates $10 | Strong Buy | Reiterates | $10 | +21,686.49% | Mar 24, 2023 |
| EF Hutton | EF Hutton | Strong Buy Initiates $7 | Strong Buy | Initiates | $7 | +15,150.54% | Feb 9, 2023 |
| Noble Capital Markets | Noble Capital Markets | Buy Initiates $5.5 | Buy | Initiates | $5.5 | +11,882.57% | Jul 12, 2022 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.