Hello and welcome to the Equifax, Inc. Q1 2024 earnings conference call. If anyone should require operator assistance, please press star zero on your telephone keypad. A question and answer session will follow the formal presentation. You may be placed into question queue at any time by pressing star one on your telephone keypad, and we do ask that you limit yourselves to one question and one follow-up. As a reminder, this conference is being recorded. It's now my pleasure to turn the call over to Trevor Burns, Senior Vice President, Head of Corporate Investor Relations. Please go ahead, Trevor.
Good morning. Thanks. Welcome to today's conference call. I'm Trevor Burns. With me today are Mark Begor, Chief Executive Officer, and John Gamble, Chief Financial Officer. Today's call is being recorded, and an archive of the recording will be available later today in the IR calendar section of the News and Events tab and our IR website. During the call, we'll be making reference to certain materials. They can also be found in the presentation section of the News and Events tab and our IR website. These materials are labeled 1Q2024 earnings conference call. Also, we'll be making certain forward-looking statements, including second quarter and full year 2024 guidance, to help you understand Equifax and its business environment. These statements involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from our expectations.
Certain risk factors that may impact our business are set forth in filings with the SEC, including our 2023 Form 10-K and subsequent filings. We will also be referring to certain Non-GAAP financial measures, including Adjusted EPS and Adjusted EBITDA, which will be Adjusted for certain items that affect the comparability of our underlying operational performance. These Non-GAAP measures are detailed in reconciliation tables, which are included with our earnings release and can be found in the Financial Results section of the Financial Info tab and our IR website. Now I'd like to turn it over to Mark.
Thanks, Trevor, and good morning. Turning to slide four, we're off to a strong start in 2024. First quarter reported revenue of $1.389 billion was up 7% at the high end of our February framework. Adjusted EBITDA margins at 29.1% were slightly above our expectations, and Adjusted EPS at $1.50 a share was well above the high end of our guidance. Total U.S. mortgage revenue was up 6% in the quarter, stronger than expected. The strength in mortgage revenue was in USIS, where mortgage revenue was up 38% against credit inquiries that were down 19% and 700 basis points better than expected, and continued strong performance in our new mortgage pre-qual products. EWS mortgage revenue was down 15% and consistent with our expectations. Twin inquiries at down 22% were slightly better than expected, and this was offset by slightly lower-than-expected revenue per inquiry, principally driven by product and customer mix.
Our global non-mortgage businesses, which represented about 80% of total revenue in the quarter, had strong 9% constant currency revenue growth, which is well within our 8%-12% long-term revenue growth framework. This was slightly below our expectation of 9.5% non-mortgage revenue growth. Non-mortgage organic constant currency revenue growth was 5% in the first quarter. At the BU level, EWS verifier non-mortgage revenue was up a strong 15% and stronger than expected, driven by very strong 35% growth in G overnment and good growth in auto and debt management, slightly offset by some weaknesses in talent. Employer revenue was down 10% and weaker than expected. This was principally driven by a more rapid decline in ERC revenue than we expected and delays in state Government processing of WOTC claims.
ERC is now at a run rate of under $3 million a quarter and should stay at about that level for the rest of the year. For WOTC, the federal requirements for states to validate WOTC claims changed late last year, and most states have not yet completed the changes required to process claims, which dampened our revenue in the quarter. This impacted our WOTC revenue in the first quarter, but we expect this to be a timing issue as this essentially creates a backlog of WOTC submissions that will have to be completed by the states that will begin turning to revenue as state processing accelerates in the remainder of 2024. Offsetting these declines in the quarter, we saw mid-single-digit growth in I-9 and onboarding revenue. Going forward, we expect employer revenue, including ERC, to be up low single-digit percentages for the remainder of 2024.
In total, EWS non-mortgage revenue was up 7%, and overall EWS revenue was up 1%. Adjusted EBITDA margins at EWS at 51.1% were over 50 basis points stronger than our expectations from strong operating leverage and strong performance. USIS had a very strong quarter with revenue of 10%, its highest quarterly revenue growth in three years, even against the 19% mortgage market decline. As I referenced earlier, mortgage revenue was up 38% and stronger than expected from market and pricing pass-through and our new pre-qual solution. Non-mortgage revenue was up 1% and was weaker than expected. Although we had very strong double-digit growth in account and consumer solutions and mid-single-digit growth in banking and lending, we saw double-digit declines in third-party bureau sales and low to mid-single-digit declines in telco and auto.
USIS Adjusted EBITDA margins were up 32.7% in the quarter and up about 70 basis points higher than our expectations. International delivered 20% constant dollar revenue growth and 6% organic constant currency revenue growth, excluding the impact of the BVS acquisition, both of which were above our expectations. Very strong growth in Latin America and Europe was partially offset by lower-than-expected growth in Asia-Pacific. International delivered 24.3% Adjusted EBITDA margins, up slightly from our expectations. As you can see from the right-hand side of the slide, we added a new strategic priority this year to focus on driving AI innovation. As mentioned in February, 70% of our new models and scores were built last year using AI and ML, with a goal of 80% this year.
In the first quarter, we exceeded this goal with 85% of our new models and scores being built with Equifax.ai and machine learning. Equifax.ai leveraging our proprietary data, Equifax Cloud, and NPI capabilities is a big area of focus and execution for Equifax in 2024 and beyond. We're maintaining our 2024 guidance with revenue at the midpoint of $5.72 billion and Adjusted EPS of $7.35 a share. Our strong first quarter with revenue at the top end of the range and EPS above the top end of the range gives us confidence in our ability to deliver the full-year guidance we provided in February. We expect strong constant dollar non-mortgage revenue growth of over 10%, and our full-year guidance is based on the assumption that the US mortgage market continues at levels consistent with current run rates, with US credit inquiries down about 11% from 2023.
Before I cover our business unit results in detail, I wanted to provide a brief overview of what we're seeing in the U.S. economy and with the consumer. Broadly, outside of the bottoming of the mortgage market, there's not a lot of change from our view back in February. The U.S. consumer and our customers remain broadly resilient. Employment remains at historic levels with low unemployment, which is a positive for consumers and customers. Employment turnover and hiring at lower levels entering 2024 than last year. Hiring levels in January and February were at their lowest levels in three years. This is more pronounced for higher salaried roles than lower salaried or hourly, jobs. Credit card and auto delinquency rates for prime consumers, which represent about 80% of the market, are stable at historically low levels at less than 1% but above pre-pandemic levels.
Subprime credit card and auto delinquency rates continue to remain above pre-pandemic levels, with auto subprime delinquencies above 2009 levels. As we've discussed before, it's our view that when consumers are working, they largely have the capacity to keep current on their financial obligations, which is good for our customers and good for Equifax. Turning to slide five, Workforce Solutions revenue was up 1% in the quarter, slightly below our expectations. EWS mortgage revenue was down 15% as expected. Twin inquiries at down 22% were slightly better than expected, although weaker than USIS credit inquiries as home buyers continue to have difficulty completing purchases while shopping behavior continued to be fairly strong.
Our revenue outperformed inquiries by 7%, which was below our about 11% we had guided to in February, relative to our February guidance, the benefit of the mortgage price increases implemented in January by EWS and stronger fulfillment rates due to the growth in twin records were as expected. However, these were partially offset principally by a shift in product and customer mix. As we look to the remainder of 2024, we expect twin record growth to result in improved mortgage outperformance, with the second quarter up slightly from first quarter levels and the second half of the year at about 14% outperformance. For the full year of 2024, we expect mortgage outperformance to be about 11% at EWS. This is down significantly from the 20% we saw last year as we lapped the late 2022 launch of our higher-priced Mortgage 36 Trended Data solution.
Non-mortgage verification services revenue, which represents over 70% of verification revenue, delivered a very strong 15% growth at the top end of the EWS long-term revenue growth framework of 13%-15% and was also above our expectations. Government, which is now our largest verification services vertical, had another outstanding quarter and was stronger than our expectations with 35% revenue growth. Government revenue benefited from both our new CMS and SNAP contracts, continued expansion of state contracts, continued twin record growth, and pricing. We expect continued growth in government throughout 2024 with stronger growth rates in the first half as post-COVID CMS redeterminations principally complete in the first quarter. Talent Solutions revenue was down 4% in the quarter, which was weaker than expected as we saw very slow volumes through both January and February.
March saw about flat revenue, which was more consistent with our expectations and which we expect to continue into the second quarter. Consumer Lending revenue was 6% in the quarter as we saw strength in our auto and debt management businesses, slightly offset by declines in Card. This is the second consecutive quarter of Consumer Lending revenue growth as we're lapping headwinds from the fintech lending pullbacks in 2022 and 2023. Auto and debt management revenue growth was principally driven by strong record growth and our pricing actions in the first quarter. As I referenced earlier, Employer Services revenue was down 10% compared to the about 4% decline we discussed in February from ERC and WOTC reductions. Going forward, we expect employer revenue, excluding ERC, to be up low single digits for the remainder of 2024.
Workforce Solutions Adjusted EBITDA margins of 51.1% continue to be very strong from non-mortgage revenue growth, good cost execution, while we continue to invest in new products, expanding to high growth verticals like government and talent, and grow our twin records. As a reminder, EWS first quarter margins are seasonally lower from a higher mix of employer solutions revenue, principally from ACA and W-2, in the first quarter. Turning to slide six and expanding on our discussion of EWS TAMS in February, we provided additional details on our fast-growing government vertical. On the left side of the slide, we outlined some of the federal agencies we're supporting with Workforce Solutions, digital income, employment, and incarceration data that accelerate the time to deliver needed social services benefits to over 90 million Americans and help government agencies ensure program integrity, a win-win for all parties.
In the middle of the slide, you can see the substantial progress our EWS government vertical has made in a short period of time, penetrating the $5 billion TAM with a three-year CAGR of over 50%. We expect EWS to continue making significant progress penetrating the government vertical from additional sales resources at federal and individual state capital level, strong twin record growth, new product rollouts with our differentiated incarceration data, and system-to-system integrations enabled by our cloud-native technology that makes our solutions easier for our government customers to consume. Our SSA contract, last year's $1.2 billion CMS contract extension, and the new $190 million SNAP contract are examples of how EWS is helping various government agencies improve the consumer experience and their own operating efficiency from the application and authentication phases to redetermination and recovery processes.
The strength of the EWS government vertical was clear again in the quarter, and we expect strong future growth in this business in 2024 and beyond. Turning to slide seven, EWS had another strong quarter of new record additions and signing new payroll processors. During the quarter, EWS signed agreements with two new payroll processors, including one large payroll processor that will contribute over 6 million current records to the twin data set. This adds to the six partnerships we signed in the fourth quarter that are coming online in the first half of 2024. This brings the total number of payroll providers added to the twin database to 35 since the beginning of 2021, and the pipeline for new records continues to be strong.
Both of these wins in the quarter are a testament to EWS's ability to deliver the highest levels of client service from a technology, data security, and accuracy operational excellence, as well as the highest level of record amortization as EWS participates in a broad range of verticals, including government, mortgage, Talent Solutions, talent screening, card, auto, and personal loans. Given our advancements in AI and cloud-native capabilities, the time to forward new records from payroll processors has decreased over the past few years. We expect these new record additions in the first quarter to come online and begin generating revenue in early third quarter. In the quarter, EWS added 4 million current records, growing the twin database by 10% over last year. At the end of the quarter, the twin database had 172 million current records on 126 million unique individuals.
Total records, both current and historic, are now about 670 million and were up about 8%. These are very strong results given the typical churn in holiday season hiring in the first quarter. In terms of coverage, we have current employment records on about 75% of U.S. non-farm payroll and over 55% coverage on the estimated 225 million income-producing Americans. At 126 million unique active records, we have plenty of room to grow the twin database towards the TAM of 225 million income-producing Americans. As shown on slide eight, USIS revenue was up 10%, stronger than our expectations, and well above their 6%-8% long-term growth framework, principally due to stronger-than-expected mortgage revenue. As I referenced earlier, USIS mortgage revenue was up 38% and stronger than our expectations. Mortgage credit inquiries at down 19% were still down substantially but 700 basis points above our February guidance.
We also continue to see very strong performance from our new mortgage pre-qual solution. The strong pricing environment, along with the strength in our pre-qual product, drove the very strong mortgage outperformance of 57%. At $145 million, mortgage revenue was just over 30% of total USIS revenue in the quarter. Non-mortgage revenue was up just over 1% and weaker than the above 3% growth we had expected. Third-party sales to credit bureaus, including Experian and TransUnion, were down double digits in the quarter. Excluding the impact of third-party bureau revenue, USIS non-mortgage revenue was up about 2% and closer to our February guidance. B2B non-mortgage online revenue growth was down less than 1% and below our expectations, again driven by lower third-party bureau sales. To a lesser extent, declines in auto and telco.
Offsetting these declines was strong double-digit growth in count and very good mid-single-digit growth in banking and lending. Commercial revenue growth was up low single digits in the quarter. Financial Marketing Services, our B2B offline business, was down 1% and slightly below our expectations. Marketing revenue was down 4%, principally due to a 10% decline in IXI revenue versus a difficult comp in the first quarter last year. We expect IXI revenue to grow for the full year. Pre-screen marketing was down less than 1% and at similar levels to the quarterly revenue we had in 2023. We continue to see declines, smaller FIs principally or partially offset by growth in larger FIs. Within risk and accounting reviews, we did see limited growth in our portfolio review business, but not to the levels we would typically see if our customers were expecting a weakening economy.
Fraud revenue was up a strong 8% from new business. USIS consumer solutions D2C business had another very strong quarter, up 10%, from very good performances in both consumer direct and our indirect channels. USIS EBITDA margins were 32.7% in the quarter and higher than our expectations from stronger mortgage revenue growth. Turning now to slide nine, international revenue was up 20% in constant currency and up 6% in organic constant currency, excluding the impact of DVS. And above the 18% growth we guided to in February due to better-than-expected revenue in Europe and Latin America. Europe local currency revenue was up very strong 10% in the quarter from strong growth in our UK CRA, B2B consumer, and direct-to-consumer channels, as well as our debt management business.
Latin America local currency revenue, excluding Brazil, was up 31% versus last year, driven by strong double-digit growth in Argentina and Central America. Brazil revenue in the quarter on a reported basis was $41 million. We expect to make good progress on the BVS integration as we expect to implement InterConnect, our end-to-end decisioning platform this summer for small and medium-sized businesses, and by year-end for large businesses, and implement Ignite, our advanced analytics platform, by year-end. The combination of our Ignite and InterConnect platforms will bring significantly advanced capabilities to our goal of this business and to the Brazilian market. Canada delivered 4% in the quarter as expected. Canada is on track to complete their migration to the Equifax Cloud in the second quarter. Similar to USIS, we expect to see accelerating NPI as they complete the cloud.
Asia-Pacific revenue was below our expectations, with revenue down 10% due to lower market volumes, principally in our Australian commercial business. We expect Asia-Pacific to have declining revenue in the first half due to these softer market conditions and the near-term impact of long-term contract extensions we signed with several large customers. We expect Asia-Pacific to return to revenue growth in the second half of this year. International Adjusted EBITDA margins of 24.3% were above our expectations due to revenue growth and continued strong cost management. Turning to slide 10, we continue to make very strong progress with new product innovation, launching over 25 new products in the quarter with a 9% up Vitality Index from broad-based strong performances across all of our VUs.
As a reminder, our BI measure includes NPIs from the last three years, and on January 1, drops out NPIs or on January 1, dropped out NPIs from all of 2020. While our first quarter BI was slightly below our long-term goal of 10% as we lacked a large EWS Talent Solutions product launched in 2020, we expect our quarterly BI to accelerate throughout the year, leveraging our EFX cloud capabilities to drive new product rollouts with a full-year 2024 BI of over 10%. Consistent with the fourth quarter of last year, USIS delivered another strong quarter with BI of 7% as we're closer to cloud completion and able to leverage our new cloud-native infrastructure for innovation and new products, such as our suite of Ignite solutions, including Ignite for Prospecting and Ignite for Financial Services. EWS delivered BI of over 10%.
We expect EWS BI to accelerate throughout 2024 with new product introductions focused on incarceration data, mortgage pre-qual, and I-9 and onboarding products. As I mentioned earlier, EFX.AI is a pillar of our EFX 2026 strategic priorities enabled by our EFX cloud. In the middle of the slide, you can see that we're accelerating the pace at which we are developing new models, scores, and products using AI and machine learning. In the first quarter, 85% of our new models and scores were built using AI and ML, which is ahead of our 2024 goal of 80% and last year's 70%. NPI and AI are a clear focus for Equifax, which will drive innovation that can increase the visibility of consumers to help expand access to credit and create new mainstream financial opportunities, as well as drive EFX topline growth and margins.
Before I turn it over to John, I want to spend a few minutes on our progress on two of our critical EFX 2026 strategic priorities that support our long-term growth framework of 8%-12% topline growth and 50 basis points of annual margin expansion. Completing the cloud and pivoting from building and leveraging our cloud capabilities is a big 2024 priority, which is fundamental to accelerating NPI and execution of AI and more broadly analytics, as well as substantially strengthening system response time and resilience of our technology for our customers. Completing the cloud also frees up our team to fully focus on growth, expanding innovation, new products, and new markets. Our progress towards completing the cloud is gaining momentum, with over 70% of our total revenue in the new Equifax cloud at the end of the quarter.
We're focused on executing the remaining steps to reach 90% of Equifax revenue in the cloud by year-end. USIS expects to complete their consumer credit, mortgage, and telco and utilities exchange customer migrations to the new Equifax Cloud Data Fabric, principally in the third quarter, which will allow them to decommission legacy systems in the second half of this year as planned. Customer feedback from the thousands of customers that we've migrated the Equifax Cloud year to date has been very positive. Canada is progressing as planned to complete their consumer credit exchange migrations to the Data Fabric in late second quarter of this year, with their data center decommissioning planned for the third quarter. Europe continues to make significant progress with the goal of completing Spain's consumer credit exchange migration to Data Fabric and the decommissioning of their legacy systems in the third quarter.
U.K. is on schedule to complete cloud migrations and decommissionings of their technology and data centers in the first half of 2025. In Latin America, we completed the Argentina and Chile cloud migrations and expect to make substantial progress on the remaining Latin American countries throughout the rest of 2024. And lastly, as planned, we expect Australia to make big progress this year towards completing their consumer credit exchange migrations to the Equifax Cloud in 2025. Second, driving AI innovation is an important EFX 2026 strategic priority that leverages our cloud-based data fabric and application architecture and global Ignite analytical and InterConnect decisioning platforms. We're making great progress at embedding these EFX.AI capabilities across our global footprint. Ignite and InterConnect are now broadly available worldwide. During 2024, we're deploying both Equifax proprietary explainable AI along with Google Vertex AI across Ignite, InterConnect, and our global transaction systems.
For Equifax, Vertex AI enables faster and more predictive model development on our Ignite platform. For our clients, Ignite, which combines data, analytics, and technology in a one cloud-based ecosystem, customers can connect their data with our unique data through our identity resolution process to gain a single holistic view of consumers. We now have access to 100% of the U.S. population through our data sets and our single data fabric. This is expanding the scorable population of consumers for our customer cases by over 20%. We're driving faster data ingestion and analytics with greater than five times the processing power of our legacy applications tied into our clients' existing campaign, account management, and business platforms. Completing the cloud and expanding EFX.AI along with continued expansion of our differentiated data sets will accelerate innovation and new products at Equifax that will drive both our top and bottom line.
In the first quarter, we're also off to a good start on our broader operational cloud restructuring plan across Equifax, reflecting cost reductions from the closure of North American data centers and other broader spending controls against our $300 million goal. These actions are improving operating margins and lowering the capital intensity of our business. We're entering the next chapter of the new Equifax as we pivot from building the new Equifax cloud towards leveraging our new cloud capabilities to drive our top and bottom line. Now I'd like to turn it over to John to provide more detail on our first quarter financial results and to provide our second quarter framework. Our second quarter guides builds on our strong first quarter performance from new products, record growth, and pricing. John.
Thanks, Mark.
Turning to slide 11, first quarter mortgage market credit inquiries were down about 19%, and twin mortgage inquiry volumes were down 22%. We believe homebuyers continue to have difficulty completing purchase transactions, resulting in a continuation of shopping, which generally results in credit inquiries, which occur earlier in the purchase process, being stronger than twin inquiries. Consistent with our practice from the first quarter and the last several years, our guidance for both credit inquiries and twin inquiries is based on our current run rates over the last 2 to 4 weeks, modified to reflect normal seasonal patterns. For both credit and twin inquiries, we saw some weakening in trends in late March and early April as mortgage rates increased over that period. Mortgage credit inquiry run rates remain somewhat better than the guidance we provided in February.
Our guidance reflects mortgage credit inquiries to be down about 13% in the second quarter of 2024 and 11% in calendar year 2024, about 600 basis points and 500 basis points better than our February guidance, respectively. Our guidance reflects twin inquiries at about the levels we discussed in February, with twin inquiries down about 19% in QQ and down about 14% for the year. This reflects the continuation of mortgage shopping we saw in the first quarter. As a reminder, and as we discussed in February, we expect the level of USIS mortgage revenue outperformance to moderate as we move through 2024, as we start to lap the growth in new mortgage pre-qual products. We expect QQ USIS mortgage outperformance to be about 40%, down from the 57% in the first quarter, with full-year USIS mortgage outperformance also expected to be on the order of 40%.
We expect twin revenue mortgage outperformance in the second quarter to be up slightly from the 7% we saw in the first quarter. As Mark indicated, second half 2024 mortgage outperformance should be about 14%, with full-year about 11%, and at the low end of our long-term 11%-13% framework. Slide 12 provides the details of our Q2 2024 guidance. In Q2 2024, we expect total Equifax revenue to be between $1.41-$1.43 billion, with revenue up about 8% at the midpoint. Non-mortgage constant currency revenue growth should strengthen to about 11%. Mortgage revenue in the second quarter is expected to be up about 3%. Mortgage revenue will be just over 20% of Equifax revenue. FX is negative to revenue about 2 points. Business unit performance in the second quarter is expected to be as follows.
Workforce Solutions revenue growth is expected to be up about 3%, with mortgage revenue down about 12.5%. EWS non-mortgage revenue should grow over 9% in the quarter. Non-mortgage verifier revenue will again be up about 15% in the second quarter, driven again by government and a return to growth and Talent Solutions. Employer services revenue is expected to decline about 4% in the quarter due to declines in ERC revenue. Excluding ERC, employer services revenue should be up slightly. We expect employer services to return to revenue growth in the fourth quarter of 2024 as we lap ERC headwinds. EWS Adjusted EBITDA margins are expected to again be about 51%. USIS revenue is expected to be up over 8% year-over-year, despite the continued decline in mortgage market inquiries. Mortgage revenue should be up over 25%.
Non-mortgage year-to-year revenue growth of over 2% should be up from the 1% we saw this quarter. Adjusted EBITDA margins are expected to be up strongly to about 34.5%. International revenue is expected to be up over 20% in constant currency due to the addition of BVS. Revenue is expected to be up approaching 10% in organic constant currency. EBITDA margins are expected to be about 25.5%, reflecting revenue growth. We expect Brazil to deliver revenue of over $40 million in the second quarter. Equifax Q2 2024 Adjusted EBITDA margins are expected to be about 32% at the midpoint of our guidance, an increase sequentially of about 300 basis points, principally reflecting the higher equity compensation expense we saw in the first quarter. Adjusted EPS in Q2 2024 is expected to be 165-175 per share, about flat versus Q2 2023 at the midpoint.
Capital expenditures in the first quarter were about $125 million and consistent with our expectations. We expect capital expenditures in the second quarter to be at levels consistent with the first quarter. We continue to expect CapEx to be about $475 million for the year, which is a year-to-year reduction of over $100 million. As we discussed in February, one of our capital allocation priorities in 2024 is leverage reduction from free cash flow expansion. As of the end of the first quarter, our leverage ratio was just over three times, with a goal by year-end 2024 of about two and a half times. We believe these levels of leverage are nicely within the levels required for our current BBB / Baa2 credit ratings.
As we achieve these levels, we will have significant flexibility to begin to return cash to shareholders through dividend increases and share repurchases, as well as to continue to do bolt-on acquisitions. As Mark covered earlier, we're making very good progress on completing migration of our U.S. and Canadian consumer credit exchanges to cloud, which will enable the shutdown of significant legacy systems in 3Q and 4Q. These actions enable significant cost benefits in the second half of 2024, which will allow us to deliver sequentially higher EBITDA margins and Adjusted EPS in 3Q and 4Q. Slide 13 provides the specifics of our 2024 full-year guidance, which is overall unchanged from the full-year guidance we provided in February.
Consistent with our February guidance, constant currency revenue growth is expected to be about 10.5%, with organic constant currency revenue growth of 8.5% at the center of our 7%-10% long-term organic growth framework. Total mortgage revenue is now expected to grow over 10%, reflecting USIS mortgage revenue that is stronger than our February guidance. Total mortgage revenue is expected to grow more than 20 points better than the about 13% reduction from the average decline in USIS and EWS mortgage inquiries in our framework. Non-mortgage constant dollar revenue should grow over 10%, with organic growth of over 8%. This is solidly within our long-term framework, although slightly below the levels we discussed in February. FX is about 190 basis points negative to revenue growth. We have also slightly Adjusted DU level guidance. We expect Workforce Solutions to deliver revenue of about 7% in 2024.
This reflects mortgage revenue down slightly, about 11 points better than underlying EWS mortgage transactions. EWS non-mortgage verticals are expected to grow about 10%. The slight decline from February guidance is due to the expected weaker revenue performance of employer, driven by the more rapid decline in ERC and deferral of WOTC revenue Mark referenced earlier. Excluding the expected significant decline in ERC revenue as that pandemic support program completes, EWS non-mortgage revenue growth is about 12%. We expect USIS to deliver revenue growth over 9% in 2024, above the high end of our long-term growth target of 6%-8%. Mortgage revenue is expected to grow over 25%, on the order of 40 points stronger than the expected over 11% decline in mortgage credit inquiries. Non-mortgage revenue is expected to grow about 3%, down from the 4% in our February guidance.
We continue to expect non-mortgage growth will be driven by strong consumer services, commercial, identity, and fraud in FI. As we saw in the first quarter, the overall auto market is weaker than our expectation, impacting our auto-based revenue. Our D2C revenue, the business in which we sell credit data to other credit bureaus, was weaker than we expected and down substantially. We continue to expect international to deliver constant currency revenue growth of over 15% in 2024, with organic constant currency growth of about 10%. As we discussed in February, the high levels of inflation we are seeing in Argentina are expected to benefit overall international revenue growth by about five percentage points, although uncertain, we have assumed currency devaluation in Argentina will more than offset inflation in our 2024 planning.
We believe that our guidance is centered at the midpoint of both our revenue and Adjusted EPS guidance ranges. Turning to slide 14, and as we discussed in February, the U.S. mortgage market is on the order of 50% below its historic average inquiry levels. As the market bottoms and moves from a headwind to a tailwind, and the mortgage market recovers towards its historic norms, that presents over $1 billion of annual revenue opportunity for Equifax, none of which is reflected in our current 2024 guidance. At our mortgage gross margins, this over $1 billion of mortgage revenue would deliver over $700 million of EBITDA and $4 per share that we would expect to move into our P&L. Now I'd like to turn it back over to Mark.
Thanks, John. Wrapping up on slide 15, Equifax delivered another strong quarter with 9% constant dollar non-mortgage revenue growth, which was well within our 8%-12% long-term revenue growth framework, reflecting the power and breadth of the Equifax business model and strong execution against our EFX 2026 strategic priorities. As I mentioned at the beginning of my comments, a big priority for 2024 is to complete our North America cloud transformation, as well as significant portions in our global markets, which will result in continued margin expansion and reductions in our capital intensity that is a key benefit of our data and technology cloud transformation.
As we complete the cloud, we expect CapEx to decrease in 2024 by over $100 million to about $475 million, or under 8.5% of revenue, with further reductions in 2025 allowing us to move towards our long-term CapEx goal of 7% of revenue as we exit next year. In exiting 2024 with 90% of Equifax revenue in the new Equifax Cloud is a big milestone so the team can move fully towards focusing on growth. Aligned with completing the cloud transformation is our strategic priority to drive innovation through our investments in EFX.AI. AI and ML are changing the way we develop new products in our single data fabric, build higher-performing models, scores, and products, allow us to ingest and cleanse more data, and operate our consumer care centers more efficiently. We are on offense with EFX.AI.
We are entering the next chapter of the new Equifax as we pivot from building the new Equifax cloud to leveraging our new cloud capabilities to drive our top-and-bottom line. We are convinced that our new Equifax cloud, differentiated data sets in our single data fabric, leveraging EFX.AI and ML, and market-leading businesses will deliver higher growth, expanded margins, and free cash flow in the future. We remain focused on executing our long-term model, delivering 8%-12% revenue growth with 50 basis points of annual margin expansion annually. I'm energized by our strong performance in the first quarter and momentum as we begin 2024, but even more energized about the future of the new Equifax. With that, operator, let me open it up for questions.
Thank you. We'll now be conducting a question-and-answer session. If you'd like to be placed into question queue, please press star one on your telephone keypad. We ask you to please ask one question and one follow-up. Once again, that's star one to be placed into question queue and star two if you'd like to remove your question from the queue. One moment, please, while we pull for questions. We do ask you to ask one question and one follow-up. Our first question is coming from Manav Patnaik from Barclays. Your line is now live.
Thank you. Good morning. I just had a broader question on just the visibility that you have, because unlike the prior years, mortgage was actually much better than what you guys guided. But still, there were, I think, a lot of moving pieces that didn't allow you to beat by more, I guess. So just curious, I think this quarter, obviously, ERC was exceptional, but auto, APAC. Can you just help us understand how much visibility you have in these other areas?
Yeah. Manav, good morning. I think we have good visibility. We typically do, as you know, but there's still a lot of uncertainty. As you know, you go back using your comment on mortgage, 60 days ago, I think a lot of us were looking forward, as well as most of the experts, that we'd have multiple rate cuts in 2024. As recently as two weeks ago, there were still people thinking there was going to be a June cut. And I think, as you know, that's kind of pushed out. Rates went up three weeks ago, two weeks ago. Mortgage rates went up 20 basis points to 7%. So while there's a lot of visibility, there's still a lot of uncertainty around, I would call it principally, the mortgage market.
Given we're in the first quarter, we thought it was prudent to be balanced in the framework we put forward. As you know, we beat in the first quarter. We had some things to manage in EWS, like the ERC decline or the WOTC deferral because of the change in forms. There's always things we're managing as a company, but we thought it was prudent to be balanced given where we are in the quarter and kind of the macro of mortgage. Outside of mortgage, we're pretty comfortable with the economy. We held the year, and we'll take another look at it as we go through second quarter.
Okay. Got it. And then just the 7% mortgage outperformance in EWS, I know you guys had said that you expected Q1 to be the low end or the low point. Was 7% kind of in line with your expectations? And then just thinking about the 11% for the year and beyond, is that going to be the new norm then?
Yeah. So as you know, we've had very strong mortgage outperformance in EWS over the last couple of years. Records are a big driver of that. Obviously, we take price up every year, which we did in 2024. But we've also had, in the last couple of years, what I would call outperformance in EWS mortgage from some of the new product introductions, principally Mortgage 36. So that's kind of the delta from 2024 outperformance, call it in the high teens, to 2020, down to the kind of double-digit or low single digits. So we were kind of focused on that.
As we look forward to the balance of the year, you heard us talk about the record additions, which are going to benefit all of the EWS verticals, including mortgage, including the large payroll processor that we signed that's going to come online kind of mid-year, that's going to add 6 million records. So those higher hit rates will benefit all of the EWS businesses in the second half as we continue to grow twin records. And also, it will benefit mortgage.
Relative to our expectation for the first quarter, seven was a little lower than we expected, as we said in the script. It was really driven a lot by customer mix and channel mix, right? We saw some shift in our customers into some of our customers that had lower pricing than others. That impacted our first quarter outperformance levels. Going forward for the rest of the year, we basically assume that level of mix is going to continue. As Mark said, the growth is really driven by records. Long term, I think we've said before that we're expecting mortgage outperformance to look pretty much like the level of outperformance excluding the economy that we're talking about for EWS in general, which is something like 11%, 12%, 13%. I think long term, that's the type of level we're thinking about.
Thank you. Our next question is coming from Andrew Steinerman from JP Morgan. Your line is now live.
Hi, John. Could you go back to just slide 11 and the 500 basis point better assumption on USIS mortgage credit inquiries for 2024? Does that translate into 500 basis points better mortgage revenue growth for USIS? And if not, why? And I'm going to give you my second question. We'll also make a comment about Mortgage Solutions' trajectory for the year.
So it translates into better mortgage revenue for USIS in total, not necessarily specifically for OIS, right? So you need to look at both OIS as well as core mortgage. But yes, inquiries translate fairly directly. Yep.
The other part was, could you just talk about Mortgage Solutions' trajectory for the year?
So again, what we're talking about is just mortgage in total, right? And I think the trajectory for mortgage in total is what we talked about on the call, right? So we didn't really split Mortgage Solutions and OIS. We manage it as kind of one single business. I understand it's on two different line items when we report, but we tend to focus on mortgage in total and trying to drive the mortgage performance overall up for the year. And I think we gave very specific information about what we expect overall mortgage to do.
We expect to be quite strong.
Very strong, up over 25% for the full year, right? Outperformance on the order of 40 points. So we think it's going to be very strong in total.
Thank you. Our next question today is coming from Kyle Peterson from Needham & Company. Your line is now live.
Thanks, guys. Thank you for taking the questions. Just wanted to get your thoughts. If we do kind of end up being higher for longer, outlook for the year, how do you guys think about this impacting some of the different business lines? Obviously, mortgage could see some pressure, but how should we think about some of the puts and takes in areas like car and auto, at least how you guys are seeing things today?
I missed the first half, Kyle. Is the first half of your question about if rates stay higher for longer, how does it impact Equifax?
Yes. Yes.
Yeah. Got it. Yeah. So mortgage, I think you get. Mortgage, obviously, this year, we're still expecting mortgage to be down. But if rates stay where they are, we would expect in 2025, mortgage market to be fairly flat in 2025 until rates come down. And I think John outlined again what we believe, whether it's 2025, 2026, or 2027, as rates get down to what I would call a more normal level. As you know, we're at a 20-plus-year high right now. Over that longer time frame, there's a big tailwind in mortgage. For the rest of our businesses, we haven't really been impacted by rates. There's a little bit of impact in auto. Those higher rates are pressuring some of the payments, if you will, for that lower-end consumer in subprime and nearprime. But broadly, we're performing well. It's where rates are from a non-mortgage standpoint.
We would expect that to continue. So when we think about kind of the long term of Equifax, we're still committed and confident in our 8%-12% kind of long-term framework for the company, including a point or two of M&A in that long-term framework. And that's at kind of current rates. And then we've got the benefit is rates come down to some level, whether they're going to come down to 4% or 3.5% or whatever over the long term. I don't think any of us expect them to go back to where they were kind of during the COVID pandemic. But as they come down, we're going to have, we believe, a real tailwind if the mortgage market recovers from its levels of 50% below what we would characterize as normal.
Just as a reminder for 2024, right, as we said in the script, our guidance reflects current activity, current run rates, which is at current rates, right? Effectively, our guidance assumes rates stay where they are.
Got it. That's helpful. And then just a follow-up. I know we've seen some consolidation in the background screening space. I know some of that's at least pending right now. But just wanted to get your thoughts on if we do see some consolidation there, is there any change in your strategy or outlook on talent within Appriss and some of your twin products, or is everything just pretty much dependent on hiring volumes?
Yeah. I wouldn't say it's all dependent on hiring volumes. Obviously, hiring volumes have had an impact on us. We've been able to navigate through the hiring volumes, which are still quite low. Most companies are keeping a tight belt as they think about where the economy's going as far as hiring on the white-collar side. Obviously, blue-collar is super strong. I don't know what it is, 9 million-plus open jobs right now. So there's still a very vibrant economy from the hiring side. As far as talent, we just see a big TAM there with lots of opportunity to grow. We have strong relationships with all the top players, including the two you mentioned. And we expect to continue those relationships. We've got a very aggressive pipeline of new product additions that we're continuing to roll out in the talent space.
There's a lot of white space for us to penetrate, meaning background screeners that are still using manual, if you will, employment verifications. So that's an opportunity for us. So we remain very optimistic around the future for the talent vertical. And as you point out, when hiring, I would call it on the white-collar side, stabilizes, or perhaps when rates come down and there's some increase in economic activity, we'll get some tailwind from the market side as people are expanding their businesses. And then we'll have the things under our control to continue to add in records. The additional records result in higher hit rates there. The 4 million records we added in the quarter are 4 million jobs that are now going to be able to be monetized in the hit rates we're delivering to talent. I talked about new products.
Of course, we took some price up in January. We'll do that again in 2025. We're optimistic about talent. We're super optimistic about government, as you know, with the 35% performance in the quarter, which is, we see a lot of opportunities there too.
Thank you. Next question is coming from Heather Balsky from Bank of America. Your line is now live.
Hi. Thank you. I wanted to go back to the EWS outperformance versus the volume. You talked a little bit about customer shift. It's something, I guess, that hasn't come up in the past. And curious if you could dive in a little bit more in terms of kind of what can drive a shift in the sort of mix of customers that you're working with and how you're thinking about that for the rest of the year. Is it a function of how the mortgage market is performing, or is it new customers that you're bringing in? Just help us understand that better.
It's a little bit of all of the above, but it's really the mortgage market now at the low levels of activity, down 50% from where it was. There is some changes that happen on how much volume-specific customers are completing in a quarter or in a month. And we see shifts in that that are, I would call it, more pronounced when the numbers are smaller. If you have one mortgage originator that perhaps is being more aggressive at one point in time or when the origination they want to do, their marketing, their spending, as you know, a lot of this is most of it's done digitally. So there's ebbs and flows on particularly in this market from what we've seen, ebbs and flows of kind of the activity that a mortgage originator will put into it. I don't know, John, what else would you add?
I would just add, just got to remember, a point of outperformance is not a large number, right? So we can see shifts of outperformance of several points. And it isn't a really large number on our mortgage revenue. And that's why you saw that we had a little bit of outperformance in inquiries. And yes, we had some underperformance and outperformance, but we ended up with revenue on, right? So I think, unfortunately, what we're talking about here is really small percentages that can be impacted by not large movements in revenue. And that's what you're seeing here, right? But overall, Mark covered it already, right?
The real driver here of this business is consistent, large growth in records, which makes the products more valuable, which is why we expect to see continued improvement in the level of mortgage revenues as we go through the year, relatively speaking. So we feel very good about what's going on with the products we're offering because of the fact that we're adding records so rapidly.
Thank you. That's helpful. And as a follow-up question, shifting to margins, you did take your inquiry number up on the mortgage side. So just curious how to think through, but I guess you maintained your EBITDA outlook for the full year. Just so the give and take there in terms of the flow-through on higher inquiries and what might be offsetting that.
Yeah. I think I'd start with the comments I had earlier. I don't know if you heard my response to Manav's question. Look, it's first quarter. There's still a lot of visibility in lots of parts of the business. I think the mortgage side is less visible, as was pointed out. 60 days ago, all of us thought there'd be at least the world thought there would be a bunch of rate cuts in the second half, including one in June. Two weeks ago, the June one felt like it disappeared. So given it's the first quarter, we were very pleased with what we saw as revenue being at kind of the midpoint of our guidance, which is very strong.
Then EPS outperformance, we thought it was prudent to hold the year and give you a good outlook of what we think second quarter is. As I said, we'll look at it again as we get through second quarter and have what I would characterize as more about visibility. I don't think any of us expected inflation to so-called spike up a little bit in the last couple of months when we set that guide earlier in the year. But we're confident in delivering the full-year guidance that we laid out. We'll give you an update as we get through second quarter. We'll have more visibility at that time.
Yeah. As you look through the year, we are expecting margins to go up. It's obvious in our guidance, right? I talked a little bit about the fact that we have meaningful cost reductions coming as we decommission major systems in our consumer businesses in North America. We feel good about executing against those, as Mark talked about. We also just you've got to remember, we generally have an improving mix of revenue as we go through the year, especially in the fourth quarter. As mortgage declines as a percentage of our revenue, it happens every year. It's just market, right? So as that happens, that tends to be margin accretive for us. So executing against our plans. And quite honestly, the addition of records in EWS is very accretive for us as we go because, obviously, that's very high-margin revenue that doesn't draw with it expense below variable costs.
We feel very good about our ability to deliver on our full-year numbers.
Thank you. Our next question today is coming from Owen Lau from Oppenheimer. Your line is now live.
Hey. Good morning. Thank you for taking my question. I want to go back to talent. I think you mentioned the January and February volume was, I think, below expectation, but March number is better, and you expect that trend to continue. I just want to understand the driver of that weakness in January and February and what makes you confident that the volume would be similar to March level, maybe in the second quarter or so? Thanks a lot.
Yeah. We attribute, when we talk to our customers, which are background screeners, the kind of softer January, February, just kind of a very tight operating environment that most companies are operating on. Again, we overskew to white-collar workers versus blue-collar. Blue-collar is still, I would call it, red-hot, meaning there's more jobs open than people looking for them. That's not the issue. Most companies are really watching the economy. And we saw that in January, February. We did see an uptick in March. And we try to operate off current trends we see. And that's still continuing in April. And we expect that to kind of stay at that level. But I wouldn't call it a big recovery, just back closer to what we thought the year was going to be as we exited 2023.
Got it. That's very helpful. And then for your cloud migration from, I think, 70% revenue to 90% cloud revenue by the end of this year, can you help us again? How can we quantify these uplifts and translate that to revenue growth and margin expansion? And how much of that you've baked that into your full-year guidance already? Thanks.
Yeah. Certainly, in our guidance, obviously, we haven't given guidance for 2025 yet. We'll do that as we get through this year. We expect those cloud completions this year to benefit 2024. That's built into our margin expansion assumptions in 2024. And then there'll be some carryover of the second-half decommissionings that we have as we complete the USIS cloud transformations in the kind of middle of the year and some of the international cloud transformations, same kind of timeframe. Those start layering in on kind of a monthly basis as we go through this year. And those will provide some benefits as we go into 2025. So I think we've given, and we're happy to share some more around the margin side. The top-line side is one, there's multiple layers of how the cloud's going to benefit us from a top-line standpoint.
We're going to be a differentiated partner to our customers with the always-on stability from the cloud. You've already seen the uplift in new product innovation coming from our differentiated data in the cloud. So that's going to continue. And businesses like USIS that have been constrained by their cloud migration efforts over the last year and change, if they complete the cloud, we would expect that to accelerate their new product rollouts going forward. So we have a lot of optimism of what it's going to do from a competitive standpoint as we complete the cloud. And as I said in my prepared comments earlier, the other big benefit is the ability for the team as we get towards the second half of the year and into 2025 to fully focus on just growing the business.
Over the last almost 4+ years, we've been growing the business, operating the business, and doing this cloud transformation at the heavy, heavy lift. Getting that completed is a big, big milestone for the company so we can really take advantage of all of our differentiated data, the cloud, our increased focus on AI and ML. That's going to benefit us as we go into the second half and into 2025 and beyond.
Thank you. Our next question today is coming from Shlomo Rosenbaum from Stifel. Your line is now live.
Hi. Thank you very much for taking my questions. Hey, Mark, can you talk a little bit about the mortgage outperformance in USIS? There's obviously the FICO pricing increase. And then you mentioned the new pre-qual product. Given the magnitude of the outperformance, could you kind of parse that a little bit for us? Is it overwhelmingly FICO with some pre-qual, or how should we think about that in terms of the impact the new product's having there? And then have a follow-up.
Yeah. The pricing pass-through is a very, very big piece of the mortgage outperformance. We haven't broken down the two. But the new solution, the pre-qual that's used in the shopping stage, is a meaningful piece. And we're very pleased to have that on top of the price action. You should expect us to continue to bring new solutions to market. And this is an example of that as we go forward. And as we look forward to 2025 and 2026 and beyond, we'll continue to focus on new solutions from our standpoint. And I think all of us will have to see what that pricing looks like as we get into 2025 from our FICO partner there and what they decide to do next year as well as beyond 2025.
Okay. Thank you. And then I guess this is for John. Could you just go over the puts and takes on Workforce Solutions' 2024 guidance going to 7% from 8% despite the fact that the mortgage market inquiries are expected to be better? Some of the stuff that were mentioned sounded like there would be more delays rather than permanent impacts. And I'm just hoping you can just parse that out a little bit more because that's kind of surprising to people. I'd say one of the most surprising in what we saw in kind of the earnings report.
Sure. So I think the full year's down a point principally because of employer, right? So some of the items we talked about, certainly WASC, yes, it's a deferral, but it's lower for the year, right? It doesn't all turn in 2024. And ERC is lower for the year, right? And so generally speaking, the reduction is principally related to employer. On mortgage, we did indicate we're seeing slightly better performance in mortgage on inquiries, right, that we had expected shopping when we gave a guidance back in February to kind of be not as substantial in 2024. What we saw in the first quarter is it was. So we're now assuming it will continue for the entire year. And that even though the inquiries are similar to, we're expecting a little weaker level of performance in terms of outperformance, right, that we just talked about.
So that's affecting mortgage revenue overall. Non-mortgage verification revenue, really strong, right, continues to be very, very good. Government's performing incredibly well, outperforming our expectations overall. We expect talent to recover. We actually had fairly good performance in kind of the non-mortgage financial services portion of the P&L. So we felt relatively good about that. So overall, non-mortgage in verification services is very good. So the real movement relative to the 8% we gave before, the biggest driver is employer services. And then also mortgage is, even though maybe you have a little better overall inquiries in total for the year, they're being offset by the weaker level of outperformance that we talked about, principally driven by mix, right, principally driven by customer mix, which we saw in the first quarter.
Okay. Thank you.
Thank you. Next question is coming from Faiza Alwy from Deutsche Bank. Your line is now live.
Yes. Hi. Thank you. I wanted to ask about the third-party sales. Two credit bureaus that you mentioned that was weak and down double digits in the quarter. What exactly is that, and what's driving it, and how should we think about this for the rest of the year?
Yeah. We sell our credit reports to a number of companies that provide credit monitoring to consumers in the U.S. We have our own business, including we sell to Experian and TU, to lots of others that provide credit monitoring. And we've seen some softness, particularly with the other two credit bureaus, in the first quarter and actually late in the year. That's really what we referred to. And I don't know enough about what's driving that, whether they're cutting back on marketing or it's just a more competitive market. But that was an element that we just sold less credit reports that are passed through in credit monitoring solutions.
Yeah. And we basically assumed it's going to continue into the second quarter, right? So we're seeing it to be at lower run rates. So we're assuming those run rates are just going to continue.
Okay. Understood. And then just to follow up on the question around EWS revenues, I know you said that you still expect, I think, government revenues to be up 15% for the year. Curious how we should think about the second quarter, sort of where we are in terms of redeterminations, so basically what's left in 2Q. And then if you could also just comment on I know you're talking about a recovery in talent, but give us a sense of how we should think about talent revenues for the year.
Yeah. So I think that the number you're quoting for government was what we talked about back in February. What we're seeing is government is outperforming that. We feel very good about our government revenue, very strong in the first quarter. Yes, redeterminations are technically completed by the end of March. Yes, that revenue should decline. But we're seeing really good performance across government, strength in CMS, strength in other areas, strength within the states, really good progress as we continue to expand staff both through FDA and then also directly with the states. We feel good about our ability to continue to grow government at a stronger pace than we had previously expected. And talent, what we're indicating is we expect it to get back to growth, right? I mean, we saw some weakness in January and February, nice recovery in March.
We're expecting that to continue. We're going to get back to growth as we go through the year. As I just mentioned, we do feel relatively good about what we're seeing overall in our non-mortgage financing structure. We feel relatively good there as well. Overall, non-mortgage in verification services looks like it's performing very, very nicely. Again, just like with mortgage, as we move through the year, the substantial growth in records, the tremendous growth that we're seeing in adding new payroll processors, now large and small, is going to add to the strength in all three of those areas that I just talked about, right, government directly, talent also because it not only adds hit rates, it also deepens the historical file that we're able to deliver to our customers. So it makes our product even more valuable. Then obviously, also in non-mortgage financing.
Thank you. Next question is coming from Andrew Nicholas from William Blair. Your line is now live.
Hi. Good morning. I wanted to ask about the FHFA's kind of latest timeline for its credit score requirements. I think they put that out at the end of February. Just wondering how you think about kind of now with that out there, the timing of the impact to your business? And if a couple months later or even a couple quarters later since I think you last spoke on it, what your expectations are in terms of the impact to Equifax broadly?
Sure. Yeah. I think the latest on that just pushed out to late this year or early next year. It's still in a comment period. There's a lot of inputs coming in that don't support the $3 billion-$2 billion from what we understand, including congressional inputs on that. There's also what's on the table is to add a VantageScore in addition to the FICO score. With regards to our view of timing, we don't expect anything to happen in 2024. That's not in our guidance. It's not in our framework. Everything we see and hear, it's going to be in 2025, if at all.
Got it. Thank you. Then just for my second question, I wanted to go to slide 14. I know this isn't a new slide, and you've talked about the 2015 to 2019 inquiry level relative to where we are today. I'm just wondering if there's any additional color you can give to that average inquiry level from 2015 to 2019 as it relates to kind of the mix between refi and purchase. I ask because obviously, it would seem like refinance after the wave of refinancings in 2020 and 2021 would be potentially subdued for a longer period of time than 2024, 2025, 2026 if we don't get back to those kind of interest rates. So is there any other context you could provide with that number, I guess, more succinctly? How much of that 2015, 2019 inquiry level is purchase versus refi? Thank you.
Yeah. So if you look at originations during that time period, right, because obviously, in historical periods, that detail's available, it was average 7.5 million a year. And it was something like something under 60% would have been purchase, and something over 40% on average would have been refi. That was kind of the mix that you saw during that period on average.
That's helpful. Thank you.
Thank you. Next question today is coming from Surinder Thind from Jefferies. Your line is now live.
Thank you. Just a bigger picture question here. You talked about elevated activity in terms of rate shopping. Is that universal across cards, auto, mortgage? And then how much of an incremental benefit is it at this point in the cycle relative to maybe historical? Just some color would be helpful to understand as we think about longer-term trends here.
Yeah. The place we've seen that is really in mortgage. I suspect there's some level in auto, but it's probably harder to see. And as you know, the phenomena that changed if you go back five years ago is just digital. Consumers, five years ago, there was more face-to-face activity around a lot of big-ticket transactions like a mortgage. And now it's virtually all digital. So it's easy for a consumer to shop around. So we have seen the increase in the shopping behavior as we went into COVID. That's still continued. We believe that that's just an element that will continue going forward, that consumers have the ability to easily look at alternatives kind of digitally.
I think that's going to be an underlying element of the mortgage market going forward, which maybe to your question, if you look back to 2015-2019, there were some elements of shopping in there, but it's clearly increased. We don't think it's going to decrease as rates go down in a meaningful way. Rates aren't going down to where they were before, right? During the COVID timeframe, it's hard to imagine that rates are going to go that low. So let's say rates go from 7 towards 6, then towards 5, and maybe they end up at 4 or something. That's still a significantly higher rate from what people perhaps were used to during the COVID timeframe when rates were so low. There'll be an element of shopping going forward.
That's helpful. Then it sounded like marketing spend, I realize it's not a large part of your business, but just conceptually, seems to be down a little bit more than you were anticipating relative to last quarter, any color you can provide there? And should that be concerning in the sense that if marketing spend is down, that potentially is a negative for volumes down the road?
Yeah. I would say that that was de minimis, the change, the way we think about it on a sequential basis. Again, our customers are still kind of operating what I would call normally. So they're not pulling back because they're worried about the economy or the consumer. And that's where you would see marketing or prescreens or digital marketing to consumers around financial products, which is where most of our businesses cut back. We just haven't seen it.
Thank you. Next question is coming from Kelsey Zhu from Autonomous Research. Your line is now live.
Hi. Good morning. Thanks for taking my question. On mortgage verifier, Fannie Mae announced last month that lenders will now be able to use a single 12-month asset report to validate income employment and assets on one stack utilizing bank data. So just curious to get your view on whether this will have any impact on mortgage verifier volume.
We don't think so. We haven't seen it. There's various alternatives that can be used in a mortgage process. They generally have more friction, and they typically have less data. The mortgage originators work hard to make sure that they're getting the full picture of the consumer. Then the other element is the instant nature of our data. We haven't seen a change there, and we don't expect one going forward. We still have very wide utilization of our twin income and employment data in the mortgage vertical. We expect that to continue. Then as we add records, we're already getting the inquiries from our customers. We're going to have higher hit rates as we continue to grow our records.
Got it. Thanks. My second question is still on EWS. I was wondering if you can remind us when renewals are coming up for most of your exclusive contracts with payroll providers. Correct me if I'm wrong, but I was under the impression that a lot of these contracts had a 3-5-year term, and they were mostly signed around 2021. I was just wondering if that means they're up for renewals this year or next year.
Yeah. We've never talked about the term of any of our contracts with our partners. Those are confidential for obvious reasons. We have said, and it's the way they're structured, they're generally structured with auto renewals, and they auto-renew. Those are happening as we speak. There's none that are. There's not a cliff of these coming. If you remember our dialogues over the last one year, two years, three years, four years, five years, we're adding partnerships every quarter. As you add those, those have a term to them, but they're on auto-renewal. We deliver so much value to that partner. Not only from the integration, which is very complex, it's not a simple integration. As you heard earlier, we signed a large partner in the quarter that's going to add those 6 million records.
It's going to take us 2, 3, 4 months of very intense technology and data work in order to bring those records into our environment so then they can be normalized to be delivered in our twin report. So there's a lot of work that goes into that integration that makes our relationships quite sticky. And then, of course, from a monetization standpoint, as we keep growing our business, our partners' monetization grows every quarter. So there's a very strong relationship there. And as you may know, beyond just income and employment with partners like payroll processors, we're increasingly doing our other services like I-9, unemployment claims, and WOTC in partnership with those kind of companies. So we have multiple relationships. So maybe said differently, we've got a lot of confidence in the long-term nature of our partnerships around twin records.
Thank you. Our next question today is coming from Jeff Meuler from Baird. Your line is now live.
Yeah. Thank you. You addressed the customer mix headwinds in twin mortgage, but I think you also said there were some product headwinds. It wasn't clear to me if that's just lapping kind of the Mortgage 36 adoption and losing that tailwind, or is there some trade-down effect if you can?
No, you got it, Jeff. That's the Mortgage 36. We've got for the second half some other innovation coming out of mortgage in EWS that we would hope will benefit the second half or certainly in 2025. We're always focusing on kind of new solutions that'll add value. But Mortgage 36 was just a very powerful solution. As you point out, we are lapping past that.
Okay. Then can you just comment on kind of share dynamics on the non-exclusive records for Twin mortgage and just remind us how you monitor that? Thank you.
Yeah. So just as a reminder for everybody that's still on the call, half of our records come from individual relationships through our employer vertical where we have delivered those regulatory services like I-9, unemployment, etc. So we or you, I say you, tend to talk about our partner records, but a reminder that half of our records are individual relationships. And we're growing those every month as we grow our employer business. And as you point out, we've got partnerships, and we tend to talk or you tend to talk about payroll processors, but they're HR software companies. Software platforms is another way for us to partner. We've got a number of relationships there and a pipeline of additional relationships. We have pension administrators is another one, which is like a payroll processor.
For the pension space, as you know, we're chasing that 20-30 million of defined benefit pensioners as a big pool of data assets that we have. Those are all multi-year in nature. We have strong relationships with all of those partners that we have.
Thank you. Our next question today is coming from Craig Huber from Huber Research Partners. Your line is now live.
Hi. Thank you. First question, in your U.S. Information Solutions area, can you size for us in dollars your credit card and your auto exposure there? And I'm curious also what your outlook is again for revenues this year reach.
Yeah. So we haven't broken down all of the different markets that we have in USIS. FI and auto are two of our largest segments. So certainly the case, but we haven't specifically given dollar values within our online services for auto and car. But they're large within our total OIS revenue.
How about the outlook there for the revenues for each of those auto and credit card for this year, please?
Yeah. I think what we did is we've given a view specifically as it relates to total non-mortgage for USIS. And we talked about that in the call both for the second quarter and for the year, right? And I think that's the level of granularity we're going to talk about. We did indicate that we expect to see very nice performance in US consumer, very nice continued growth above our long-term averages, right, with commercial good performance, also within ID and fraud, right? Those we expect to continue to perform very, very well. We had very good performance in FI in the first quarter. We gave specifics on that as well. But in terms of specifics by segment, no, we don't give guidance at that level.
Thank you. Next question is coming from Simon Clinch from Redburn Partners. Your line is now live.
Hi. Thanks for taking my question. I wanted to just jump to the government vertical, please. And of the growth, the excellent growth that you've delivered this quarter, are you able to break out how much of that growth actually came from redetermination so that we can get a sense of what the actual underlying growth rate is? Start with?
Yeah. And thanks for bringing up government. It's the first time we've gotten a question on that this morning. And as you know, that business is really performing exceptionally well. And as we talked about in the quarter, it's actually now our largest vertical inside of Workforce Solutions for the first quarter in Workforce Solutions history. So it's a very powerful business for us in that $5 billion TAM. We exited the year at roughly a $600 million annual run rate in that business, which obviously is well north of slightly north of 10% of overall Equifax. So it's a vertical we like with lots of growth opportunity. There's multiple levers. I think John and I both talked about it in our prepared comments in government. Redeterminations are a piece of that. I wouldn't think about that as disproportionate from the other levers that we have inside of government.
You may remember back in September, we signed a big extension with CMS that was over $1 billion. That had a price increase in it. So that's rolling through. That's a five-year contract. You can make your own assumptions on the impact that had in the fourth quarter. And again, the first quarter is that price increase goes into effect. And that has annual escalators post when we lap it in September of 2024. We signed a brand new contract in September with USDA for SNAP TANF benefits. That's a $190 million contract over five years. So that's rolling into the P&L and positive in both the fourth quarter and the first quarter. And then we've also tried to be pretty deliberate about sharing that the state penetration is also a very strong lever for growth.
We should probably think about how we can better articulate that for you. But as you probably know, we have a lot of penetration opportunity primarily at the states. Government social services are delivered at the state level. And we've put more and more resources at the state capitals to really drive usage of our solutions. And as a reminder, a state is not an entity. Each agency within a state is really the entity that we work with, whether it's food stamps, rent support, childcare support, healthcare benefits. All the different social services are kind of different organizations in all 50 states. So that's had a big positive for us. So maybe a bit long-winded, but it's multifaceted, all of those levers. And then price, right? Price is inherent in our contracts. We don't do one-to-one price increases in our government contracts.
Those are all built-in as multi-year contracts with escalators in them. But we have a lot of visibility as we enter the year with when those price actions are going to lay into our P&L as we roll through the year.
Okay. Thanks for that one.
So we're expecting strong growth in the second quarter, right? So we're going to continue with strong growth in the second quarter despite the fact that the redetermination after the pause is over. Again, as a reminder, redeterminations happen continuously. It's a requirement of government programs that you redetermine that the participants are still eligible. The difference was they were on pause during the health emergency.
Yeah. Okay. Thanks. And as a follow-up question, I guess it's more of a high-level question here on the mortgage market and EWS's position within it. The industry's going to be going through an evolution over the next decade, becoming more automated, reducing costs, but also shrinking, hopefully, the time it takes from origination to closing a mortgage. And I'm wondering how does that impact your business in EWS in terms of the pricing power you have, but also the number of pulls you might get per inquiry and all that kind of stuff? So how is that factored into your long-term framework?
Yeah. So first off, you hit all the right points. And it's not new. It's been happening as we speak, and it's been happening over the last 5+ years as more and more consumers are shopping for mortgages online. It's actually very rare that they go into a mortgage broker's office now. So that's been a huge change. And as you point out, the fact that they're not seeing the consumer results in the value of instant as well as digital data being more valuable. And then the second half of that is every vertical will focus on mortgage, but auto's the same case, but case, cards, etc. They want to shorten the time between, call it, inquiry or application or shopping through to closing. And mortgage is very precarious for a mortgage originator because they're spending $3,000-$5,000 of COGS on that closed loan.
The reason they need instant and accurate data is they need to make sure that they want to continue to invest in that application over what could be a 60-90-day time frame. And a lot can change for the consumer around their credit. They could take on more credit and then no longer qualify for the loan. It can change about their employment. They could lose their job, change their job, etc. So that's why instant data is very valuable. And so digitization and the focus on shortening the time to complete a process plays to Equifax when we have instant data in the case of mortgage on income and employment and background screening for employment history in government social services around income. Those all play to us.
There's also an element of productivity because if they're not using our solution in the case of mortgage, there's still a large number of mortgage originators that do all of their verifications manually. There's a lot of labor involved in that. As labor costs go up, you have the double benefit of both speed, actually triple speed, accuracy, and productivity. Those macros play to us in mortgage and more broadly across Equifax.
Thank you. Our next question is coming from Toni Kaplan from Morgan Stanley. Your line is now live.
Thank you. I wanted to ask a question on the guidance. It implies a strong second-half improvement in workforce. You talked about a number of the drivers in this call, including lapping the ERC headwind, and you mentioned adding records, among others. I was hoping you'd talk about the pipeline with regard to records, if that's a big driver, and also just maybe directionally the importance of what starts to go a little bit better as we go through the year.
Yeah. Records is certainly one that is important. We were pleased with our record additions. As you know, we added four partnerships in the fourth quarter. We added a bunch last year, but those four are coming on in the first half of the year. And then landing this large payroll processor with 6 million records. That's a lot of records to add when you think about 172 or 126 million individuals. That is a real positive to have that. And now we have visibility of where we expect that to come on. And as you know, the power in our business model is that when we add a new record or these 6 million records, we monetize them the next day because we're already getting the inquiries from our customers for them. So clearly, records in the second half is a positive.
ERC is kind of what it's going to be. The WASI piece is a little kind of a timing impact as the government forms didn't get fully implemented in the first quarter. That's going to be a benefit from that small backlog as we go through the second half. What else would you add, John, around?
The talent moves back to growth again, which we think is very beneficial. You asked upfront about the pipeline for new contributors. We think the pipeline is very strong. What we've talked about is who we've closed. The pipeline is also strong, and there's opportunities for strengthen as we go through the year. And we would expect that it would, right? So we feel very good about the pipeline of new contributors. And it's growing as we continue to add more.
And maybe, Tony, I shared this earlier, but if you think about the 126 million individuals we have today in our dataset for twin, there's 225 million out there. So we got another 100 million to go. So there's a long runway for record growth. And as John pointed out, we have a very active pipeline for second quarter, for third quarter, for fourth quarter. There's still a lot of momentum and enthusiasm for those that are not monetizing their records with Equifax to do so.
We have some exciting new products in EWS, some of which we've already talked about, which we think should drive growth, again, in the non-mortgage segments, generally in Verifier, right? Again, we feel very good about the trend that you should be seeing as we go through the year and what that will deliver.
Yeah. Great. And just as you think about the first four months of this year, basically, when you think about what you've seen in terms of consumer demand or lender appetite, you mentioned the strong employment persisting, and that's obviously good from a consumer credit standpoint. But just any sort of changes or trajectory that you've seen that either make you more constructive or just, "This is something we're watching"?
So far, what we've seen, I think, in terms of the broader markets other than mortgage, right, obviously, mortgage, we guided, assuming a market that was consistent with run rates that we were seeing. As Mark said, I think expectations in the market were very different than that. And we've seen probably the market expectations move toward where we started, maybe not quite to where we were, but moved in that direction. Other than that, right, I think the only market we've talked about where we've seen a little weakness is in auto. And we have seen that was a little weaker than we expected. Other than that, generally speaking, I think the markets don't look that different than when we started the year. FI looks fairly good, right?
So I think we feel fairly good, and we think things are operating consistent, generally speaking, with where we started the year, right? The big impact on USIS non-mortgage that we've already talked about is our sales to other bureaus, right? And that was weaker than we thought, and we've now assumed that that'll continue.
Thank you. Our next question is coming from Arthur Truslove from Citi. Your line is now live.
Thank you very much. Good morning, your time. So I guess the main question for me was you're obviously saying that mortgage origination volumes were down 22%. I guess if I look at sort of data from elsewhere, whether it's Fannie Mae new acquisitions or MBA forecasts, it looks like they think volumes might have been up, certainly in January, in February, and maybe in the first quarter, and certainly not down very much. I guess my question is sort of how do you explain that gap between what these people seem to be seeing and what you've seen in terms of those originations? Thank you.
Yeah. So what we quote, right, is our inquiry. So we quote actual inquiry data on the credit bureau, right? And as a reminder, mortgage transactions require a tri-bureau pull. So we and our peers see every transaction, right? We know there's third parties that estimate originations. They don't know what they are. They're doing surveys and estimating a number. And we don't use that number or try to explain the difference between inquiries, which are actuals, as of the day that we give them, right, and what you're seeing from third-party groups that are doing estimations, right? So when we're talking about mortgage inquiries in the first quarter and our estimation of mortgage inquiries for the year, it's based on actuals and what we can see transacting.
But just following up on that, so obviously, inquiries are earlier in the process than origination. So I was referring more to the origination side within the workforce solutions business. And I guess my question was, essentially, are you losing share there, whether to manual activity or to other participants in the market? Because on the sort of origination side, it looks like the third-party data providers are forecasting significantly better trends than what you printed. So I guess I was trying to understand whether you.
So maybe a couple of things is that the data I think you're looking at and we look at too, we found historically to be too optimistic. And as you know, mortgage originations, we don't see in the industry don't see except on a six-month lag, right? That's how it's reported. It doesn't show up. And what you're looking at is surveys. These are surveys where MBA and others will go out to some of the participants and say, "What do you think mortgage originations are going to be?" And some of those were done probably back in February or March when the expectation was of Fed rate cuts maybe in second quarter, which obviously doesn't feel like that's how the Fed's signaling today. So there's a lot of change in that.
When we look back historically at actual originations, which again are on a six-month lag, compared to our inquiry activity, there's a strong alignment with it. So we don't see it differing in what we've done for a decade is use our mortgage inquiries as a proxy for the market because that's what we see, and then trying to share with you how we're doing versus the market, which is our mortgage outperformance, typically, and what it has been, not typically, but it has been, meaning how far do we grow above the market from price product in the case of EWS records or penetration into either USIS or twin customers.
And if you take a look at the twin inquiries that we discussed, as well as compare them to credit, somewhat similar. And they tend to be moving directionally together. So that's something we look at closely to see, well, how they're moving together because we know in one case, credit, we see all the transactions because it's mandated, right? So when we think about looking at trends and trends in EWS, we try to compare them a little bit to USIS so that we can so that's our best judge for how things are trending across both businesses.
Thank you. That's very helpful.
Thank you. Our next question today is coming from George Tong from Goldman Sachs. Your line is now live.
Hi, thanks. Good morning. Within your workforce solutions business, can you talk a little bit about what you're seeing around customer price sensitivity and overall competition in the quarter and the impact that these might have had on EWS growth?
Yeah. Two different questions. The first one on so-called price sensitivity, and I would say universally, nobody likes price. Nobody likes a price increase. So from a sensitivity standpoint, there's always challenges in any of our verticals when we go out to take price up. But our customers understand the value of our data and the uniqueness of our data. So those are conversations that we work through. And we work hard to try to be balanced around what we do on price. And as you know, price is only one lever that we use at Equifax. Product is a big part of how we go to market. And product, for us, you got to think about as really bringing more ROI or value to our customers.
Penetration into our verticals, we have big white space in lots of verticals, particularly in workforce solutions, where we're converting from manual to our instant solution. And then, of course, price. Competition, maybe it's a different question. We think we have a very strong market position. We don't feel an impact from the one or two participants that have much smaller businesses in income and employment. Frankly, we think about our biggest competitor in EWS and income and employment is manual verifications. That's really the white space. And when you see the TAM, we had a TAM chart for government this quarter, and then we had a TAM for the whole business in last quarter's deck. That white space between our revenue and the TAM is all manual verifications. And our focus is on delivering our digital solution and driving penetration in there.
Got it. That's helpful. I wanted to go back to your medium-term mortgage outlook. At this point, what proportion of mortgages have rates below 5% based on what you see? How much would rates need to fall for mortgage volumes to go back to pre-COVID levels?
That's a very hard question to answer. The second half, in particular first half, I don't have at my fingertips. We have that. And you can reach out to Trevor or Sam, and they can help. I think there's public data out there on that. It's very available on the number of mortgages below 5%. When we think about a mortgage recovery, we think about it being multifaceted and actually mostly driven by purchase. The purchase activity has come down dramatically as what I would call is normal refis. And as you know, there's two types of refis that happen. There's rate refis when there's a rate decrease, which I think is your 5% point. So there's going to be some level of consumers when rates go down to 5%-4% or whatever the rates go to of rate refis. There's also a large number of cash-out refis.
There's something like $29 trillion or almost $30 trillion of untapped equity in consumers' homes. There's typically a fairly steady amount of cash-out refis that happen. Those have been pulled back. There's still some happening, but they've been pulled back meaningfully from what we would characterize as normal because of the rapid increase in rates. Then purchase is a very big part of the mortgage business, and that's the one that's been curtailed more. There's just not a lot of housing stock for sale. Consumers are not putting although it's starting to pick up, but consumers are holding off upgrading from that two-bedroom condo to the three-bedroom house or going from a rental property into an owned home.
We would expect, as rates stabilize, which they really have in the last, outside of the increase of 20 basis points in the last couple of weeks, but they've kind of stabilized at this higher level. But the combination of stabilization and then some level of reduction as the Fed takes rates down is, we think, will be the stimulus for activity moving forward. Over the medium term pick your, you can call it longer medium term, but meaning 2024, 2025, 2026, 2027, we would expect inflation to get under control. We would expect the Fed to take rates down, likely not to where they were during the COVID timeframe, but back down to more historic normal levels in order to boost economic activity.
We think that's going to be a stimulus to start driving our mortgage revenue into that $1 billion of opportunity as we return to 2015 and 2019 levels.
Thank you. We reached the end of our question-and-answer session. I'd like to turn the floor back over to Trevor for any further closing comments.
Yep. Thanks everybody for your time today. If you have any follow-up questions, you can reach out to me or Sam. We'll be around today and tomorrow. If you just let us, thanks a lot.
Thank you. That does conclude today's teleconference webcast. You may disconnect your line at this time and have a wonderful day. We thank you for your participation today.