Good day, and welcome to the Equifax First Quarter 2021 Earnings Call. Today's conference is being recorded. And at this time, I would like to turn the conference over to Dorian Hair, Senior Vice President and Head of Investor Relations. Please go ahead, sir.
Thanks and good morning. Welcome to today's conference call. I'm Dorian Hair. With me today are Mark Begore, Chief Executive Officer and John Gamble, Chief Financial Today's call is being recorded. An archive of the recording will be available later today in the Investor Relations section in the About Equifax on our website at www.equifax.com.
During the call today, we will be making reference Certain materials that can also be found in the Investor Relations section of our website under Events and Presentations. These materials are labeled Q1 2021 earnings release presentation. During this call, we will be making certain forward looking statements, including Q2 and full year 2021 guidance These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from our expectations. Certain risk factors that may impact our business are set forth in our filings with the SEC under our 2020 Form 10 ks and subsequent filings. Also, we will be referring to certain non GAAP financial measures, Including adjusted EPS attributable to Equifax and adjusted EBITDA, which will be adjusted for certain items that affect the comparability of our underlying operational performance.
These non GAAP measures are detailed in reconciliation tables, which are included with our earnings release and also posted on our website. Now I'd like to turn it over to Mark. Thanks, Dorian. Before I address Equifax's very strong Q1 results, I want to again thank our 11,000 employees and families that Supported them with a tremendous dedication they continue to show under the challenging COVID environment over the past year. We continue to make the health And safety of our employees are top priority, and I hope that you and those close to you remain safe.
Turning to Slide 4, and as I will cover in a moment, Equifax delivered an outstanding first Quarter with record revenue and strong sequential growth versus 4th quarter. The tremendous progress we have made executing against our strategic priorities in building out our Equifax Cloud capabilities is allowing us to outperform our underlying markets and deliver outstanding revenue growth and margin expansion. In the U. S, where the economy is still recovering from the COVID pandemic more rapidly than we anticipated, we continue to outperform the overall mortgage market, We're also seeing a real recovery in strong growth across our core banking, auto, insurance, government and talent business segments. We delivered growth again in the Q1 internationally with continued challenging COVID restrictions in place in most of our global markets, And we expect to see acceleration in this growth as economies recover outside the U.
S. Q1 was a great start to 2021. We're energized by our strong momentum in pivoting to our next chapter of growth with the launch of EFX 2023, Our new strategic growth framework that will serve as our company wide compass over the next 3 years. With our new Equifax cloud foundation increasingly in place, We're focused on leveraging our new Equifax cloud data and technology infrastructure to accelerate innovation, new products and growth. Innovation in new products will fuel our growth in 2021 and beyond as we leverage our new eFX cloud capabilities to bring new products and solutions And multi data insights to customers faster, more securely and more reliably.
As you know, we ramped our investments in product and innovation resources over the past 12 months to accelerate our new product rollouts leveraging the new Equifax cloud. Our highly unique and diverse data assets At the heart of what creates Equifax's differentiation in the marketplace. We have data assets at scale that our competitors do not have, including TWIN, MCTE, DataX, IXI and more, and we are committed to expanding and deepening these differentiated data assets through organic actions, Partnerships and M and A. We're also relentlessly focused on a customer first mentality, which moves us closer to our customers with a focus on delivering solutions to help solve their problems and drive their growth. Another critical lever of our strategy is to reinvest our accelerating free cash flow in smart, by 1% to 2% annually from M and A.
And data security is deeply embedded in our culture, we have clearly established Equifax as an industry leader in data security. Working together as one aligned global Equifax team, where we leverage our commercial strengths, our new products and our capabilities across Our ESX Cloud global platform will allow us to deliver solutions that only Equifax can bring to the marketplace. We're energized around our new ESX 2020 strategic priorities that will serve as our guidepost over the next 3 years and support our new long term growth framework that we plan to put in place later this year. Turning now to Slide 5, Equifax performance in the Q1 was very strong. Revenue at $1,200,000,000 was the strongest quarterly revenue in our history.
In Q1, constant currency revenue growth was a very strong 25%, With organic growth at 23%, which was also an Equifax record. As a reminder, We're coming off a solid 13% growth in Q1 last year. All business units performed outperformed our expectations, And we are seeing positive signs of a COVID recovery beginning to accelerate, particularly in the U. S. Our growth was again powered by our 2 U.
S. B2B Businesses, Workforce Solutions and USIS with combined revenue up a very strong 38%. Mortgage related revenue remained robust and importantly, our non mortgage related verticals grew organically by a very strong 16%. The adjusted EBITDA margins of our U. S.
B2B businesses were 52%, up 400 basis points, With EWS delivering close to 60% margins. As a reminder, Workforce Solutions and USIS are over 70% of Equifax revenue and 80% of Equifax business unit EBITDA. 1st quarter Equifax adjusted EBITDA totaled $431,000,000 up 36% with over 2 50 basis expansion in our margins to 35.6%. This margin expansion was delivered while including all Cloud technology transformation costs and our adjusted results, which negatively impacted Q1 adjusted EBITDA margins by over 300 basis points. Excluding cloud transformation costs, our margins would have been up over 500 basis points.
We are clearly getting strong leverage out of our revenue growth. Adjusted EBITDA adjusted EPS at $1.97 per share was up a very strong 37% from last year, which was also impacted by the inclusion of cloud transformation costs. Adjusted EPS would have been $2.20 and up 54%, excluding these costs. We continue to accelerate our EFX Cloud Data and Technology transformation in the quarter, including migrating An additional 2,000 customers to the cloud in the U. S.
And approximately 1,000 customers internationally. Leveraging our new EFX Cloud Infrastructure, we also continue to accelerate new product innovation. In the Q1, we released 39 new products, Which is up from 35 launched a year ago in the Q1, continuing momentum from 2020 where we launched a record 134 new products. And we're seeing increased revenue generation from these new products, leveraging our new EFX Cloud. For 2021, we expect our vitality index Defined as revenue from new products introduced in the last 3 years to exceed 8%.
This is a 100 basis point improvement from the 7% guidance we provided And our vitality index back in February. And in the Q1, we completed 5 strategic bolt on acquisitions with a on identity and fraud capability through our acquisition account and in accelerating growth in workforce solutions with the acquisitions of HyreTech and I2Verify. Acquisitions that will broaden strength and Equifax are a strong lever for continuing to accelerate our growth and a big focus. We're energized by our fast start to 'twenty one and are clearly seeing momentum of our only Equifax model leveraging our new eFX cloud capabilities. Our first quarter results were substantially stronger than the guidance we provided in February, with over 90% of the revenue outperformance delivered in our 2 U.
S. B2B businesses, Workforce Solutions and USIS. Importantly, as we'll discuss in more detail shortly, over 60% This outperformance in the U. S. B2B revenue was in our non mortgage segments in both USIS and Workforce Solutions.
Non mortgage revenue strengthened consistently during the Q1 with March revenue up significantly versus February in both USIS This broad based strength was above our expectations and gives us confidence about further strengthening in the second quarter in second half as the COVID recovery unfolds. Mortgage revenue was also stronger than we expected despite The growth in U. S. Mortgage market at 21% being slightly below our expectations from a slowing from slowing mortgage inquiries in late March, which have continued into April. Our continued strong mortgage results and outperformance was driven by Workforce Solutions with stronger market penetration, Record growth and positive impact from new products.
USIS mortgage revenue also exceeded expectations slightly. The stronger revenue delivered strong operating leverage with substantial improvement in our EBITDA margins and adjusted EPS. The strength of our Q1 results in Workforce Solutions and in U. S. Non mortgage revenue across U.
S. IS and Workforce Solutions more broadly Gave us the confidence to substantially raise our 2021 guidance for both revenue and adjusted EPS. We're increasing our revenue guidance by $225,000,000 to a midpoint of $4,625,000,000 And increasing our adjusted EPS guidance by $0.55 a share to a midpoint of $6.90 per share. This includes our expectation that the U. S.
Mortgage market For 2021, as measured by credit inquiries, will decline more than our February guidance of down 5% to a decline of approximately 8%. Our framework assumes that the mortgage market slows primarily in the 3rd Q4, which is consistent with our prior guidance. And John will discuss our mortgage assumptions in more detail in a few minutes. Turning to Slide 6, our outstanding Q1 results were broad based and reflect better than expected performance from all four business units. Workforce Solutions had another exceptional quarter, delivering 59% revenue growth and almost 60% adjusted EBITDA margins.
Workforce Solutions is now our largest business, representing almost 40% of total Equifax revenue in the 4th quarter and is clearly powering our results. Verification Services revenue of $385,000,000 was up a strong 75%. Barricade Verification Service mortgage revenue again more than doubled for the 4th consecutive quarter, growing almost 100 percentage points faster And the 21% underlying growth we saw in the mortgage market credit inquiries in the Q1. Importantly, Verification Services non mortgage revenue was up over 25% in the quarter. This segment of verification services continues to expand its market Coverage and benefit from MPIs, new records, new use cases and is a long term growth lever for Workforce Solutions.
Talent Solutions, which represents over 30% of Verifier non mortgage revenue, almost doubled, Driven by both new products and a recovery in U. S. Hiring. Government Solutions, which represents almost 40% Verifier non mortgage revenue also returned to growth driven by greater usage in multiple states of our differentiated data. As a reminder, we continue to work closely with the Social Security Administration on our new contract that we expect to go live in the second half And ramped to $40,000,000 to $50,000,000 of incremental revenue at run rate in 2022.
Our non mortgage Consumer business, principally in banking and auto, also showed strong growth in the quarter as well, both from deepening penetration with new lenders And from some recovery in those markets that I'll cover more fully in the discussion of USIS. Debt management, which now represents under 10% Verify your non mortgage revenue was, as we expected, down versus last year, but has stabilized, and we expect to see growth in that vertical as we move through 2021. Employer services revenue of $96,000,000 increased 17% in the quarter, Driven again by our unemployment claims business, which had revenue of $47,000,000 up around 47% compared to last year. In the Q1, Workforce Solutions processed about 2,800,000 UC claims, which is up from 2,600,000 in the 4th quarter. EWS processed roughly 1 in 3 U.
S. Initial unemployment claims in the quarter, which was up from 1 in 5 that they have been processing in recent periods, reflecting the growth in Workforce Solutions UC market position. As a reminder, We continue to expect UC claims revenue to decline sequentially in the Q2 and throughout the balance of 2021 As the U. S. Economy recovers and job losses dissipate.
We currently expect a decline in the 2nd quarter UC revenue of about 45 percent versus last year and a full year 2021 decline in UC claims revenue of just under 30%. Employer Services non UC businesses had revenue down slightly in the quarter. Our I9 business driven by our new I9 Anywhere solution continued to show very strong growth with revenue up 15%. Our I-nine business is Expected to continue to grow substantially to become our largest employer services business in 2021 and represent about 40% of non UC revenue. Reflecting the growth in I9 and the return to growth of workforce analytics, we expect Employer Services non UC businesses to deliver organic growth of over 20% in 2021.
The HyreTech and i2Verify acquisitions that we closed in March Had a de minimis impact on revenue in the quarter, but will further add to Workforce Solutions growth during the rest of 'twenty one. I'll discuss both Hyrotech and I2 Verify a little bit later. Reflecting the power and uniqueness of Twin Data, Strong Verifier revenue growth and operating leverage resulted in adjusted EBITDA margins of 59.3 percent An almost 800 basis point expansion from last year in Workforce Solutions. Rudy Broder and the Workforce Solutions Team delivered another outstanding quarter and are positioned to deliver a strong 2021. Workforce Solutions is clearly Equifax's largest and fastest growing business.
USIS revenue was up a very strong 19% in the quarter with organic growth also a strong 17%. Total USIS mortgage revenue growth of $177,000,000 was up 25% in the quarter, While mortgage credit inquiry growth at up 21%, was slightly below the 24% expectation we shared in February. As I mentioned, John will cover our updated view of the mortgage market for 2021 in a few minutes. USIS mortgage revenue outgrew the market By 500 basis points in the quarter, driven by growth in marketing and new debt monitoring products. Non mortgage revenue performance was very strong with growth of 15% and organic growth of 11%, which is a record for USIS And off a fairly strong Q1 last year.
We view this outperformance by U. S. As meaningful and reflection of the competitiveness In commercial focus of the USIS team. Importantly, non mortgage online revenue grew a very strong 16% in the quarter With organic growth of almost 11%. We saw non mortgage revenue growth accelerate in February March as vaccine rollouts increased And financial institutions gained confidence in the consumer and the economy.
Banking, auto, ID and Broad insurance and direct to consumer all showed growth in the quarter, which is encouraging as we move into second quarter and the rest of 2021. Commercial was about flat, while only telco was down in the quarter as we expected. Financial marketing services revenue, which is broadly speaking our offline or batch business, was $53,000,000 in the quarter, up almost 12%, which is also very positive. The performance was driven by marketing related revenue, which is up over 20%, and ID fraud revenue growth of just under 10% As consumer marketing originations ramped up. In 2021, marketing related revenue is expected to represent about 45 percent of FMS revenue with Identity and Fraud about 25% and Risk Decisioning about 30%.
This strong growth Across our non mortgage businesses, including strong growth in marketing specific off line revenue is very encouraging for both the recovery of our underlying markets and our non mortgage performance as we move into Q2 and the rest of 2021. The USIS team continues to drive growth in their new deal pipeline, with 1st quarter pipeline up 30% Over last year, driven by growth in both the volume and the size of new opportunities and NPI rollouts. 1st quarter win rates were also higher than levels seen in 2020. Sid Singh and his USIS team continue to be on offense And are competitive in winning in their marketplace. In addition to driving core business growth in the Q1, USIS also achieved an important strategic milestone in closing the acquisition of In closing, the acquisition of Kount, an industry leader in providing AI driven fraud prevention and digital identity solutions.
Integration efforts are now underway with a key focus on technology and product leveraging the joint Equifax and Kount data and capabilities. Kount's technology platform will migrate to the Equifax cloud in the next 12 to 18 months, which will allow for the full integration of Kount and Equifax USIS adjusted EBITDA margins of 42.9 percent in the Q1 were down about 180 basis points from last year. About 2 thirds of the decline was due to the inclusion of tech transformation costs in our adjusted EBITDA in 2021. The remainder of the decline was principally driven by the higher mix of mortgage products and redundant system costs from our cloud transformation. Moving now to international, their revenue was up 3% on a constant currency basis in the quarter, which is the 2nd consecutive quarter of growth in our global markets that are still very challenged by COVID lockdowns and slow vaccine rollouts.
Revenue growth improved significantly in Canada, Asia Pacific, which is our Australian business in Latin America. This was partially offset by revenue declines in the UK, principally due to continued U. K. Lockdowns in response to the COVID pandemic. Asia Pacific, which is principally our Australia business, had a very good performance in the quarter with revenue of $87,000,000 up 7% in local currency.
Australia consumer revenue continues to improve relative to prior quarters and was down only about 2% versus last year compared to down 5% in the 4th quarter. Our commercial business combined online and offline revenue was up a strong 9% in the quarter, a solid improvement from 4th quarter. And fraud and identity was up 15% in the quarter following strong performance in the 4th quarter. European revenues $69,000,000 were down 5% in local currency in the Q1. Our European credit business was down about 5% in local currency.
Staying revenue was down about 1%, while the UK was down about 6% in local currency, similar to the Q4 from continued challenging COVID environments. Our European Debt Management business revenue declined by about 4% in local currency in the quarter. Both the CRA and debt management businesses were impacted in the quarter by actions taken by the UK government to sale debt placements in response to the pandemic resurgence in the United Kingdom. As the lockdown and other actions lift In April May, we anticipate improvements in UK CRA revenue in the second quarter and improvements in debt management revenue in the second half of twenty twenty one as collection activity restarts in the latter part of the Q2. Latin American revenues of $42,000,000 grew about 1% In the quarter in local currency, which was an improvement from the down 1% we saw in the 4th quarter.
These markets also continue to be heavily impacted negatively by continued COVID lockdowns and slow vaccine rollouts. We continue to see the benefit in Matan of strong new product introductions Over the past 3 years, which is benefiting their top line. Canada delivered record revenue of $44,000,000 in the quarter, up about 13% local Consumer online was up about 3% in the quarter, the improvement from the 4th quarter. Improving growth in commercial, analytical and decision solutions and ID and fraud also drove growth in Canadian revenue in the Q1. International adjusted EBITDA margins at 28.2% were down 30 basis points from last year.
Excluding the impact of the tech transformation costs that we've included in adjusted EBITDA, margins were up about 200 basis points. This improvement was principally due to revenue growth and operating leverage, partially offset by redundant system costs from our cloud transformation. Global Consumer Solutions revenue was down 16% on a reported basis and 17% on a local currency basis The quarter is slightly better than our expectations. We saw better than expected performance in our global consumer direct business which sells directly to consumers through equifax.com and myEquifax and which represents about half of total GCS revenue. Direct to consumer revenue was up a strong 11% in the quarter, their 3rd consecutive quarter of growth.
The decline in overall GC revenue in the quarter was again driven by our U. S. Lead generation partner business, which has been significantly impacted from COVID beginning in mid-twenty 20. As we discussed, we expect the decline in total GCS revenue from our partner vertical to moderate substantially as we move into the Q2 and return to growth in the Q4 of 2021. GCS adjusted EBITDA margins of 24.6 percent were up about 150 basis points.
We expect margins to be pressured to around 20% in the second quarter, reflecting planned costs to complete the migration of our consumer direct business cloud transformations in the U. S, U. K. And Canada to our new Equifax cloud platform. Moving to Slide 7, this chart provides an updated view of Equifax Core revenue growth.
As a reminder, core revenue growth is defined as Equifax revenue growth excluding: Number 1, the extraordinary revenue growth in our UC claims business in 2020 2021 and number 2, the impact on revenue from U. S. Mortgage market Core revenue growth is our attempt to provide a more normalized view of Equifax revenue growth excluding these unusual UC and U. S. Mortgage market factors.
In the Q1, Equifax core revenue growth, the green section of the bars on Slide 7, was up a very strong 20%, reflecting the broad based growth across Equifax. And this is up significantly from the 11% core revenue growth we delivered in the 4th quarter And well above our historic core growth rates. Workforce Solutions and USIS have continued to strongly outperform the mortgage market. The 16% organic growth in U. S.
B2B non mortgage revenue also drove our core revenue growth. Importantly, our core revenue growth has accelerated over the past 5 quarters from 5% in Q1 of 2020 To 11% in the Q4 of last year and to 20% this quarter, reflecting the strength and resiliency of our broad based business model, Power of Workforce Solutions, the market competitiveness of USIS and benefits from our cloud Equifax Our cloud data and technology investments and our increasing focus on leveraging the cloud for innovation in new products. As you know, this strong growth is in the midst of a global market that is still recovering from the COVID pandemic. Turning to Slide 8, Workforce Solutions continues to power Equifax and clearly is our strongest and most valuable and largest business. Workforce Solutions revenue grew a very strong 59% in the Q1 with core revenue growth accelerating to 46%.
As a reminder, the 59% growth is off 32% growth in Q1 of 2020. The strong outperformance And sequential improvement reflects the power of the unique Twin database and Workforce Solutions business model. At the end of the Q1, the Twin database reached 115,000,000 active users and 90,000,000 unique records, An increase of 9% or 10,000,000 active records from a year ago. And as a reminder, over 60% of our records are contributed directly by employers that Workforce Solutions provides employer services like UC Claims, W2 Management, I9, Watsi and other solutions too, and we've built these relationships over with these with our customers and contributors over the past decade. The remaining 35% are contributed through partnerships, most of which are exclusive.
The major payroll processor agreement that we announced on our February call is still on track to go live later this year, which will add to our Twin database. And we have a dedicated team, as you know, focused on growing our Twin database with an active pipeline of record additions to continue to expand Our Tween database. The Workforce Solutions team continues to focus on expanding the number of mortgage companies and financial institutions With which we have real time system to system integrations, which as you know drives increased usage of our twin data. The team is also focused on extending our offerings into Card and auto verticals as well as across our growing government vertical. And as I mentioned earlier, we continue to work closely with the and expect to go live with our new solution in the second half of this year, which will deliver $40,000,000 to $50,000,000 of incremental revenue at run rate in 2022.
The Workforce Solutions new product pipeline is also rapidly expanding as our teams leverage the power of our new Equifax cloud infrastructure. We are anticipating new products in mortgage, town solutions, government and I-nine in 2021. New product revenue will increase in 2021 2022 as we begin to reap the benefits of our new products introduced to the market during last year and in 2021. Rudi Bloehler and the Workforce Solutions team have multiple levers for growth in 'twenty one, 'twenty two and beyond. Workforce Solutions is our most valuable business and will continue to power our results in the future.
Slide 9 highlights the ongoing exceptional core growth performance in mortgage our U. S. B2B business, mortgage businesses Workforce Solutions and USIS. Workforce and USIS outgrew the Underlying U. S.
Mortgage market again in Q1 with combined core growth of 48%, up from 37% in 2020 And in line with the 49% growth they delivered in the 4th quarter 49% core growth. This outperformance was driven strongly by Workforce Solutions with core mortgage growth of 99%. Consistent with past quarters, Workforce Solutions' outperformance was driven by new records, increased market penetration, larger fulfillment rates and new products, Proof that lenders are increasingly becoming reliant on the unique twin income and employment data when making credit decisions. USIS delivered 5% core mortgage revenue growth in the quarter, driven primarily by new debt monitoring solutions with further support from marketing. Our ability to substantially outgrow all of our underlying markets It's core to our business model and core to our future growth.
I'd now like to turn it over to John to discuss current trends in the mortgage market and to walk through our revised Q2 and full year 2021 guidance. Thanks, Mark. As Mark referenced earlier, U. S. Mortgage market inquiries remain very strong in 1Q 'twenty one and up 21%, but that growth was slightly lower than the 24% we had expected when we provided guidance in early February.
As shown on the left side of Slide 10, as mortgage rates increased over the past few months and refinancing activity continues, The number of U. S. Mortgages that could benefit from a refinancing has declined to about $13,000,000 Although still very strong by historic standards, This is down from the levels we saw in 4Q20 and early 1Q21. Based upon our most recent data from 4Q20, mortgage refinancings were continuing at About $1,000,000 per month. As shown on the right side of Slide 10, the pace of existing home purchases continues at historically very high levels.
This strong purchase market is expected to continue throughout 'twenty one and into 'twenty two. Based on these trends and specifically the reduction in the pool of mortgages that would benefit from We are reducing our expectation for the mortgage market financing activity in 2021. As shown on Slide 11, we now expect mortgage credit inquiries to be about flat in 2Q 'twenty one versus 2Q 'twenty and to be down about 25% in the second half of 'twenty one as compared to the second half of 'twenty. Overall, for 2021, we expect mortgage market credit inquiries to be down approximately 8%. This compares to the down approximately 5% we discussed with you in February.
Slide 12 provides our guidance for 2Q 'twenty one. We expect revenue in the range of $1,140,000,000 to $1,160,000,000 Reflecting revenue growth of about 16% to 18%, including a 2.1% benefit from FX. Acquisitions are positively impacting revenue by 2%. We are expecting adjusted EPS in 2Q 'twenty one to be $1.60 to $1.70 per share Compared to 2Q 'twenty adjusted EPS of $1.63 per share. In 2Q 'twenty one, technology transformation costs are expected to be around $44,000,000 or $0.27 per share.
Excluding these costs that were excluded from 2Q 'twenty adjusted EPS, 2Q 'twenty one adjusted EPS would be $1.87 to $1.97 per share, up 15% to 21% from 2Q 'twenty. This performance is being delivered in the context of the U. S. Mortgage market, which is expected to be flat versus 2Q 'twenty. Slide 13 provides the specifics on our 2021 full year guidance.
We are increasing guidance substantially despite the expectation of a weaker U. S. Mortgage market. 2021 revenue of between $4,575,000,000 $4,675,000,000 Reflects revenue growth of about 11% to 13% versus 2020, including a 1.4% benefit from FX. Acquisitions are positively impacting revenue by 1.7%.
EWS is expected to deliver over 20% revenue growth with continued very strong growth in verification services. USIS revenue is expected to be up Mid to high single digits driven by growth in non mortgage. International revenue is expected to deliver constant currency growth in the upper single digits And GCS revenue is expected to be down mid single digits in 2021. 2Q 'twenty one revenue is also expected to be down mid single digits for GCS. As a reminder, in 2021 Equifax is including all cloud technology transformation costs and adjusted operating income, Adjusted EBITDA and adjusted EPS.
These long time costs were excluded from adjusted operating income, adjusted EBITDA And adjusted EPS through 2020. In 2021, Equifax expects to incur one time cloud technology transformation costs Of approximately $145,000,000 a reduction of about 60% from the $358,000,000 incurred in 2020. The inclusion in 2021 of this about $145,000,000 in one time costs would reduce adjusted EPS by $0.91 per share. This is consistent with our guidance for 2021 that we gave in February. 2021 adjusted EPS Of $6.75 to $7.05 per share, which includes these tech transformation costs, is down approximately 3% to up 1% 2020.
Excluding the impact of tech transformation costs of $0.91 per share, adjusted EPS in 2021 Which show growth of about 10% to 14% versus 2020. 2021 is also negatively impacted by redundant system costs Of over $65,000,000 relative to 2020. These redundant system costs are expected to negatively impact adjusted EPS by approximately $0.40 a share. Additional assumptions included in 2021 guidance are provided Will be provided in the 1Q 'twenty one earnings slide deck to be posted later this morning. Slide 14 provides a view of Equifax Total and core revenue growth from 2019 through 2021.
Core revenue growth excludes the impact of movements in the mortgage market on Equifax revenue as well as the impact of changes in our UC claims business within our EWS Employer Services business and also the employee Employee retention credit revenue from our recently acquired Hiretech business. Employee retention credits are specific U. S. Government incentives For companies to retain their employees in response to COVID-nineteen and the associated revenue is not expected to continue into 2022. The data shown for 2Q 'twenty one and full year 2021 reflects the midpoint of guidance ranges we provided.
In 1Q 2021, we delivered very strong core revenue growth of 20% and expect to continue to deliver strong core revenue growth in 2Q 2021 of about 20% And 16% for all of 2021. This very strong performance, we believe, positions us well entering 2022 and beyond. And now I'd like to hand it back over to Mark. Thanks, John. Turning to Slide 15, this highlights our continued focus New product innovation, which is a critical component of our next chapter of growth as we leverage the Equifax cloud for innovation, new products and growth.
We continue to focus on transforming Equifax into a product led organization, leveraging our best in class Equifax cloud native data and technology Pure top line growth. In the Q1, we delivered 39 new products, which is up from the 35 we delivered last year. We're encouraged by this continued strong performance, especially following the record 135 new products we delivered last year. We wanted to highlight some of these new products which we expect to drive revenue in 2021 and beyond. First, Insight Score for credit card launched It predicts the likelihood of a consumer becoming 90 days past due or more within 24 months of origination.
USIS also launched a new commercial real estate tenant risk assessment product suite, which provides real time and unmatched data analytics and risk assessment For tenants, buildings and portfolio strength delivered through an interactive Ignite marketplace app or as a standalone report. And Workforce Solutions continues to expand its suite of products focused on the government vertical. Their government enhanced solutions, social Services verification product gives the ability for the customer to choose the desired period of employment history With options ranging from 3 months, 6 months, 1 year, 3 years or the full employment history. These products help government agencies quickly and Admissions and Medication, Medicare benefits, Managed child support and insurer program integrity. In the Q1, over 2 thirds of our new products launched or in development leveraged our New Equifax cloud based global product platforms.
This enables significant synergies and efficiencies in how we build the new products, Our speed to bring the products to market and our ability to move the new products easily to our global markets. Our new cloud based Luminate platform for fraud management is a great example, which is launching in Canada and the U. S. Simultaneously And will soon launch in the United Kingdom, Australia and India. This would have taken much longer and been much more expensive in a legacy environment.
We're also rolling out our Equifax cloud based interconnect and ignite platforms for marketing and risk and decisioning and management products throughout Latin America, Europe, Canada as well as the United States. As we discussed on our call in February, we're focused on leveraging our new cloud capabilities to increase NPI rollouts and new product revenue growth in 'twenty one and beyond. As a reminder, our NPI revenue is defined as the Revenue delivered by new products launched over the past 3 years and our vitality index is defined as the percentage of current year revenue Delivered by NPI revenue. As I mentioned earlier, we've increased our 2021 vitality index guidance from 7% by 100 basis points to 8%, which as you can see from the left side of the slide is significant is a significant increase from about 500 basis points in 2020. NPIs are a big priority for me and the team as we leverage the Equifax cloud for innovation, new products and growth.
Turning to Slide 16. M and A plays an important role in our growth strategy and will be central to our long term growth framework. Our team is focused on building an active pipeline of bolt on targets that will both broaden and strengthen Equifax. Our M and A strategy centers on acquiring accretive and strategic companies that add unique data assets, new capabilities, deliver expansion into identity and fraud For expand our geographic footprint. In the Q1, we closed 5 acquisitions totaling $866,000,000 across strategic focus areas of identity and fraud, workforce solutions, open data and SME.
We just discussed 3 of these transactions with you in February, which were the acquisitions of AccountScore and CreditWorks. As I just As discussed earlier, we're excited about expanding opportunities we see from the combined count and Equifax in the fast growing identity and fraud marketplace. In March, we closed 2 Workforce Solutions bolt on transactions, HyreTech and i2 Verify, which will further broaden and strengthen our Workforce Solutions business. Hiretech is a Houston based company that provides employee related tax credit services as well as verification services. Hyrotech also has unique channel relationships to provide these services through payroll providers, consulting firms and CPA firms.
I2Verify is a Newburyport, Massachusetts based company that provides secure digital verifications of income and employment services. The company has a unique nationwide set of record contributing employers and with concentrations in the healthcare and education sectors. ICanVerify also brings unique records to the Twin database, all of which are contributed by direct relationships. You should expect Equifax to continue to make acquisitions in these strategic growth areas that offer unique data and analytics to our customers with a goal of increasing our top line by 100 to 200 basis points annually from M and A. Before wrapping up, I want to speak to you about an area of significant focus at Equifax and importance to me personally.
Slide 17 provides an overview of Equifax's ESG strategy and how it Helps position us for long term sustainability. I hope you saw and had a chance to read our annual report letter that highlighted our increased focus on ESG. First, Equifax plays an important role in helping consumers live their financial best. A primary example of this is that our alternative data assets such as utility In phone payment data provide lenders with a better picture of the approximately 30,000,000 U. S.
Individuals who do not have traditional credit files for access to the formal financial system. I've also made advancing inclusion and diversity a personal priority since I joined Equifax. Believing that diversity of thought leads to better decisions, we've taken clear steps to broaden diversity at Equifax, including The last 3 directors added to our Board are diverse and all 7 individuals who have been added to my senior leadership team since I joined 3 years ago Have also been diverse. We're carrying out this focus on inclusion and diversity across Equifax. We're also focused on environment on our environmental impact Greenhouse Gas Footprint.
Our cloud transformation will move our existing legacy technology infrastructure to the cloud, Which will dramatically reduce our environmental impact as we leverage the efficiencies in carbon neutral infrastructure at our cloud service providers. Over the course of this year over the course of last year, we decommissioned 6 data centers, over 6,800 legacy data assets In over 1,000 legacy applications. We have a detailed program underway to baseline our energy usage and benefits from our cloud transformation As we work towards a commitment regarding carbon emissions and a net zero footprint. We're also committed to being industry leaders regarding security. With the leadership of our CISO, Jamil Farsi, our culture puts security first.
All employees are required to take a mandatory security focused training sessions every year And all of our 4,000 bonus eligible employees have a security role in their annual MBOs. We believe we also believe in sharing our security protocols and strategies with our partners, customers and competitors to collaborate to keep us all safe. In 2020, we hosted our inaugural Customer Security Summit, where we detailed our progress on security transformation and discuss advancements in supply chain security. As threats continue to evolve, we remain highly focused on continuing to advance our security efforts. Wrapping up on Slide 18, Equifax delivered a record setting Q1 and we have strong momentum as we move into Q2 in 2021.
Our 27% overall and 20% core growth in Q1 reflects the strength and resiliency of our business model, While still operating in a challenging COVID environment. We've now delivered 5 consecutive quarters of sequentially improving double digit growth. We're confident in our outlook for 2021, and as John described, are raising our full year midpoint revenue by 500 basis points to $4,625,000,000 and our EPS midpoint by 9% to $6.90 a share. Our revised revenue estimate of 12% growth in 2021 at the midpoint of the range, off a very strong 17% in 2020 Reflects the resiliency, strength and momentum of the EFX business model. Our increased 2021 growth framework incorporated our Expectation, as John discussed, that the U.
S. Mortgage market will decline about 8% in 2021 and while operating in a still recovering COVID Economy. Our expectation for core revenue growth of 16% in 2021 reflects how our EFX 2023 strategic Workforce Solutions had another outstanding quarter of 59% growth and will continue to power Equifax operating performance throughout 2021 and beyond. The Work Number is our most differentiated data asset and Workforce Solutions is our most valuable business. Rudi floater and his team are driving outsized growth by focusing on their key levers, new records, new products, penetration and expansion in new verticals with our differentiated twin database.
USIS also delivered quarter of 19% growth highlighted by non mortgage revenue growth of 15% and 11% organic non mortgage growth. We expect their non mortgage growth to accelerate as the U. S. Economy recovers. The acquisition of Cowen is providing new opportunities and products in the rapidly expanding identity as broad marketplace, and USIS continues to outperform the mortgage market for new products, pricing and increased penetration.
USIS is clearly competitive and winning in the marketplace and will continue to deliver in 'twenty one and beyond. International grew in the Q1 for the 2nd consecutive quarter overcoming economic headwinds from Significant COVID lockdowns and slower vaccine rollouts in our global markets. Our expectations are high for ongoing sequential improvement International during 2021 and for accelerating growth as their underlying markets recover from the COVID pandemic. We're also making strong progress rolling out our new eFX cloud technology and data infrastructure and remain confident, as John described, In the significant top line, cost and cash benefits from our new eFX cloud capabilities. These financial benefits will ramp as we We will move through 2021 and continue to grow in 2022 and are enabled by our always on stability, Our strong performance operating performance is allowing us to continue to accelerate investments new products, leveraging our new Equifax cloud capabilities.
We're off to a strong start in 2021 with 39 NPIs in the Q1, on top of the record 134 we launched in 2020. And our strong outperformance is fueling our cash generation, Which is allowing us to reinvest in accretive and strategic bolt on acquisitions. As discussed earlier, we closed 5 acquisitions in strategic growth areas in the Q1 And we have an active M and A pipeline. We look for bolt on acquisitions that will strengthen our technology and data assets And that are financially accretive with the goal of adding 100 to 200 basis points to our top line growth rate in the future. I'm energized about what the future holds for Equifax.
We have strong momentum across all of our businesses as we move into 2nd quarter. We're on offense in position to bring new and unique solutions to our customers that only Equifax can deliver, leveraging our new eFX cloud capabilities And our strong results and increased guidance that we provided reflect that. With that, operator, let me open it up for questions.
Thank you very much. And we'll pause for just a moment to allow everyone an opportunity to signal. All right. We'll take the first question from David Chogut with Evercore ISI.
Thank you. Good morning. Looking at the over 20% EWS revenue growth guide for this year, Can you quantify contributions you expect from new unique record growth, pricing and new use cases?
I think the answer is yes. Those are all meaningful levers. I would add the system integrations in our mortgage market and other Solutions is also a lever for growth. David, I think as you know, we don't break those out specifically, but it starts with records. We've clearly Got a real focus on and some real momentum in adding records to the Twin database.
As you know, we have a dedicated team that that's all they do. And we've got active dialogues going with individual corporations to bring their data to us as we add new services like UC As you know, in February, we announced that our plan and we're on track to add one of the major payroll processors records to our database in the second half of twenty twenty one, which will add meaningfully. And I think you know our business model as we grow records, We're able to monetize those really instantly because of the inquiries that we receive, just drive our hit rates up. We clearly have the ability to use price, which we talked about. I think you've seen a real increase in the focus on new products At Workhorse Solutions, particularly as they're becoming cloud enabled.
It's still giving them the opportunity of bringing new solutions to the marketplace They really leverage their data sets and these new solutions are typically at higher price points and delivering more value to our customers. So that's another big lever. We talked about in the second half that they're continuing to focus on systems Integrations and we just find higher usage when customers move from accessing the twin database through the web to system to system integrations, we get Really, all other volume, which is another big lift. And as I mentioned a couple of times, we're still on track to launch Our new agreement with the Social Security Administration, it's a very meaningful contract that will go live in the second half, and we expect that to be $30,000,000 to $50,000,000 in run rate. So there's a large amount of levers available for Workforce Solutions.
As you point out, it starts with records. And while we've grown records to 90,000,000 uniques in the quarter, As you know, there's $155,000,000 nonfarm payroll, so there's a lot of room between $90,000,000 $155,000,000 as we continue to grow towards Yes, with having the full data set. And then we talked before that we're also widening data set beyond W-two income, including 10.99 And other data sources as we look for other ways to include other portions of the U. S. Population around are they working and how much do they make.
Thanks for that. Just as a quick follow-up, you closed 2020 at almost 60% EBITDA margin for Can you quantify operating leverage in this business for 2021?
There's a lot of leverage, as you can see in the Q1 results, and I think you're talking about Workforce Solutions. We're continuing to invest in the business. There's no question about that. But with the revenue growth that we're getting on both the Mortgage and non mortgage side of Workforce Solutions, there's real operating leverage that we expect to continue through 2021.
Understood. Thank you.
The next question is from Manav Patnaik with Barclays.
Thank you. Good morning. I was just hoping, Mark, you could talk about the comments you made towards the end of the call around acceleration of the non mortgage Business with this reopening and perhaps of that $225,000,000 that you raised revenue by, like how much of that was And just the strong performance in EWS you called out versus maybe some incremental M and A and this reopening benefit that you think you'll see?
Yes. We don't have any incremental M and A in that guide. We wouldn't include that acquisitions that we haven't completed yet. I think we talked that we have A pipeline and a goal of increasing acquisitions. Of course, we're off to a very fast start this year on the M and A.
You know this, Manav. We took down our framework for mortgage inside of that revenue framework that we shared, which is Quite significant. We think that we've got mortgage in the right spot now at down 8% versus the down 5% for the year. And as you know that The way we frame that is most of that happens really all of it really happens in the second half. And an expectation that There will be a recovery in the economies as vaccine rollouts continue and lockdowns Our reduced there's still some impact, we believe, of the COVID pandemic in the U.
S. Market, although as we pointed out, we saw Some real recovery by our customers, and I characterize that as confidence, meaning they're starting originations in the latter part The Q1 and into April, which we expect that to continue. But you still have our international markets are still Significantly impacted by the COVID pandemic, and we expect that to unfold at some pace during 2021 and that will be a positive as we move forward. Do you have anything, John? No.
We've just said in the past, right, that increasingly as we go through 2021 As the non mortgage markets recover, increasingly their contribution to core growth is going up, right. So we expect that to continue to go through the year. And the outperformance in the Q1, as we said, more than half of it was driven in our non mortgage segments. And you're seeing that obviously flow through the rest of this year as well. And then I'd add to it too that I hope you caught our comments around we really feel like the Equifax cloud is providing benefits.
Our NPI focus is providing benefits that will benefit our mortgage business as well as our non mortgage business. And of course, the majority of Equifax is non mortgage. But the initiatives that we launched over the last couple of years, the investments that we've made over the last couple of years, we feel are starting to pay off. When you talked about USIS, we mentioned many times or even over the last year on each of these quarterly calls that we feel A real strength in the marketplace by our USIS team competitively, commercially, how they're going to market. I think you've talked about we've rebuilt a year ago and there's some real momentum there.
And again, the focus on new products, those are driving revenue growth and We guided up 100 basis points in our vitality index. The bulk of that is going to come in our non mortgage business.
Okay. Got it. And Mark, I was hoping you could just help us also just appreciate the different moving pieces Yes, I think you talked about Workforce Solutions going above 20% this year, but there's obviously a lot of moving pieces between employer and verification services. I was just hoping you'd give us some guidance on how they should end up in the year.
Sure. So yes, I think in Mark's script, we tried to walk through what the real big drivers are, right? Verifiers continue to perform extremely well. Obviously, mortgage is a bit of a draw a drag. But as you go through the rest of this year, if you think about what we said in February, we'd indicated that for Total mortgage for Equifax that even though the market was down 5%, we expected revenue to grow more than 10%.
And even though we now have the We'd still expect mortgage revenue to grow more than 10%. But some significant drivers of EWS In 2021, continue to be in the non mortgage segment. We talked about talent solutions growing very, very fast, Almost doubling, I think you said in the Q1 in I-nine also growing very, very fast and a recovery in WFA. So what we think you're going to see is very nice growth Across the non mortgage segments, obviously excluding UC where we gave very specific guidance. And then also continued good performance in mortgage Despite the fact that the market is slowing, right?
We're not going to quantify each of those, but directionally, that's what's going on.
All right. Thank you.
I'll wait. The next question is from Kyle Peterson with Needham.
Hey, good morning. Thanks for taking the question, guys. Just wanted to touch on EWS, particularly the momentum and increased adoption you guys are seeing And some of the non mortgage, could you just dive a little more into where the strongest areas at? Is that the other lending products Like auto or card or where is some of the strength that you guys are seeing coming from right now?
Yes. Non mortgage is obviously more than financial services. I'll come back to that. But we've talked a bunch about our government vertical, which Growing quite positively, our employer services, it's non mortgage, our talent solutions business. So we've talked about the growth there.
And I think specifically you're talking about non mortgage verification. So I'll go back to that versus non mortgage broadly at workforce Because we've got a bunch of levers that are outside of verification that are growing quite positively, again excluding the negative impact of UC claims on a year over year basis. So in financial services, as you know, mortgage is our largest in verification for sure, and we're getting real leverage in outgrowing the market there. So first, records help everywhere, right? So whatever the solution is, as we grow our records, and of course, they're up 10% year over year, and we've got a clear path to increase them in 2021, and that's part of our framework.
Those hit rates are good in any vertical you're in, whether it's mortgage or auto or government, etcetera. So records are number 1. We've had a real focus on new products broadly in Equifax and in Workhorse Solutions. And maybe talk about some of the verticals We're seeing increased usage in auto, where kind of a year ago or 2 years ago, it was More of a subprime usage along with the credit file. Now we're seeing it more in nearprime.
So there's just more usage In the auto sector and broader usage with those lower credit scores. So that's helping there. Personal loans has always been a pretty strong space for us in the Fintech market for verification using it because if you think about a personal loan, it's $10,000 $20,000 $30,000 It's a very large transaction And verifying how much someone makes and are they employed at the time of the loan is a very important lift in the predictability. And then we talked really for the last, I think, 3 or 4 quarters about the fact that we're seeing a number of card issuers Take our data in, of course, a sliver of our data. We don't give them the depth of data that they would have in a mortgage application and using it in originations, in other applications in the card space.
And we've got now, I believe, 2 The large card issuers that are using our data at origination along with the credit file, which is a big breakthrough. We've been chasing this market for some time. You know I'm an old card originator. I did that for a decade before Equifax. The predictability of adding is someone working and how much do they make to the credit file enhances every credit decision, period.
And it was really around getting our database to scale. And we talked last couple of quarters that as we've gone over 50% hit rates in The database as we get to that 90,000,000 uniques versus 155,000,000 non farm payroll, it becomes a data set that's more usable because you get more Hit rates. So that's another thing that we reason we think we're getting more new uses of it in things like carts. Only thing I'd add, and as Mark said, our 2 biggest segments in Verifier are government and talent solutions, and they're growing very fast. And both of those are highly benefited by the depth of the database, by the fact that we have over 450,000,000 total records.
And being able to provide history in those market segments Very important. So we're seeing very strong growth in the 2 biggest non mortgage verifier segments of both government and talent solutions.
Got it. That's really helpful color. And then I guess just a quick follow-up on the verification side of the business, Seeing like increased noise in the last few months with TransUnion and Plaid both making Some splashes in that space. Have you guys noticed any change in competition
when you
guys go to market either with Users of the verification services or potential employers, payroll providers, etcetera?
We've not. We actually hear mostly about it from you, meaning the sell side. And We've talked many times that we think we have a strong franchise. The scale of our database is extremely large. Think of the 90,000,000 uniques 150,000,000 actives, the ability to get those kind of records is Quite challenging, we believe, that needing to have a database that's usable.
And having a database that has 1,000,000 or 2,000,000 or 3,000,000 or 10,000,000 records, It's just very challenging for to take that to market. When we can deliver over 50% hit rates, It just is quite challenging. And I think you know, 60% of our records come from individual companies. And we get those records through long term relationships. We've been doing this for a decade.
We have A whole suite of services we provide HR managers that allow us access to those records and we provide that service, the income employment piece That for free to the company and to their employees is a real benefit to them. So those kind of services are really required, we think, to have a database of our scale. And as we've talked, the other 35% or so of our database comes from payroll partnerships and the bulk of those are exclusive, meaning We're in an exclusive arrangement. They're not going to provide those records to someone else. So we think that's quite challenging.
And you add on top of that We've been investing in this business for over a decade. We put about $2,000,000,000 into it, Including a couple of acquisitions just in the last 30 days to strengthen Workhorse Solutions. In the last 2 or 3 years, we've probably invested $200,000,000 to $300,000,000 in the technology of the business. This requires a massive investment, and I'm not Sure. The competitor you referenced is thinking about or is planning to have the kind of investments that we have.
And Just to be clear, we intend to protect and grow our franchise.
Got it. That's really helpful color. Thanks guys. Nice quarter.
Thanks.
Thank you. And the next question is from Hamzah Mazari with Jefferies.
Good morning. Thank you. My question is just on the fraud and ID business. You had mentioned e commerce, Maybe retail as new verticals with account deal. And at the same time, you talked about Scale, could you maybe talk about whether the fraud and ID business is at scale today?
How do you define scale? And just as part of that discussion, you've seen companies like Mastercard recently buy Acarta, Mitek is doing some stuff around ID. Is there a lot more M and A opportunity in this market? Or how do you think about sort of when this business scales or if it's at scale today?
Yes. It's a great question. It's one that's been a deliberate focus of ours. You heard us talk about it for the last couple of years that it's a fast growing space. The idea of broad space Globally is, I don't know, dollars 18,000,000,000 something like that, growing at 20%.
You've seen we've had growth there.
We've been in it for
a long time. We have a lot of existing differentiated data assets at Equifax around ID and fraud, and the The acquisition was quite strategic for us. They have real scale. And I think as a reminder, they play in the retail e commerce space, Have real scale around their interactions. I think it's 32,000,000,000 consumer interactions per year.
They've got 400,000,000 unique Email address is verified. They got cell phone addresses are verified, IP addresses. So just a wealth of data. And the power is really combining their data with ours. That's really why we acquired Count.
And as you point out, it also brings us into a new vertical. We weren't in the retail e commerce space, and That's where Count plays. And of course, we're going to bring Count and their data into Financial Services Banking Telco Insurance where we play. So that's Why we acquired Town? The answer is yes.
You heard me comment earlier this morning on the call that when we think about new M and A or additional M and A, IBM Fraud is We see opportunities. We have opportunities in our pipeline to continue to strengthen the combination of Equifax Going forward. And then your question is scale, from our perspective, the combination of Equifax and Cowen gets us into kind of a strong market position, But it's a huge market at $18,000,000,000 So there's a lot of room to grow. And we look at product introductions. We're investing in like our new Luminate platform, gets us more capabilities organically in this marketplace.
And as I mentioned earlier, we're rolling that out. And then acquisitions like Tout really strengthen our data assets and the combination of Equifax and Tout is quite powerful. So you should look for us over the Coming years to find ways to grow. Certainly, we're going to invest organically, but also to invest Through M and A to strengthen this. We like the space and we want to be bigger in it.
Got you. And My second question, yes, I've asked this before a couple of quarters ago, but I think I'm going to ask it a bit differently. So If we exclude Workforce Solutions and we just look at USIS and the margin differential just Between U. S. IS and international, it's pretty large.
And then if you look at your international margin and you compare it to your competitors, There's also a big gap. And so I realize that so we're taking workforce solutions out of the mix. And so then maybe there's some mix differentials between USIS and international. And I realize international Has to get the revenue where you get the incremental margin and the op leverage, and that's maybe in earlier innings. But could you how much of the gap can you close between international and USIS?
And how much of the gap is structural? And we're excluding Workforce Solutions here.
Again, we don't exclude Workforce Solutions, but we'll just do that for your discussion and really focus On those other businesses, obviously, USIS has real scale, and that scale drives their margins. And Yes, that's clearly a big difference when you think about our international. International, we're in 25 countries. We have some larger businesses like Australia that's over $300,000,000 Yes, and then some smaller countries that we plug in. So that drives a difference in the margins between Our USIS, which has really massive scale versus our international businesses.
We're always focused on improving our margins. The cloud investments that we're making Will benefit Workforce Solutions margins, USIS margins and international and GCS margins. That's part of our strategy to improve our cost structure. There's no question the subscale nature of some of our international markets result in margins being lower, which I would characterize as Structural, but we see opportunities to improve those margins going forward. Do you have anything, John?
Yes. If you look at the countries we're the countries that are more like USIS where they're more specifically like, for example, Canada, margins are much better, right? And so as Mark said, it really depends on the size of the market and then the And then the diversity of the market that we're playing in. And then and so we certainly expect to see improvements in margins as we go to the cloud. But some of it certainly is structural despite the fact that we're in so many markets and some of those businesses are very small.
So not to get into specific numbers, we do expect to see Improvements in those margins over time, but some of it's structural. We have no expectation that they're going to reach the type of margins we see with USIS.
Got it. Thank you. Very helpful.
Okay. The next question is from Andrew Steinheimer with JPMorgan.
It's Andrew. I wanted to hear about the different areas of U. S. Credit applications, I mean Card and auto and personal loan with the large pickup in non mortgage USIS online revenues accelerating to 16% in the first In particular, I don't think we've heard the credit card issuers talk about loan growth picking up yet, and I just want to know if you anticipate that soon.
I think we said earlier that it was fairly broad based, and some of the marketing spend is Card issuers starting to I would characterize restart originations, but that's the marketing piece. That doesn't necessarily result in loan growth yet. I think that's the Starting to spend money and starting to put new offers out in the marketplace that presumably would result in some loan growth either in 2nd or third quarter, but there's a lag on that between the marketing spend and when those originations go on their books and become loans. Broadly, I would say what we hear from the U. S.
Customers is an element of confidence that wasn't in place Yes, certainly for most of 2020, certainly the early parts of 2021. And I think as we've all seen vaccine rollouts in the United States really accelerated now. Really everyone over age 16 can get one. That's resulting in consumer confidence. It's seen in retail spending.
And you've seen banks in their earnings releasing reserves. So I think there's an element of confidence of we're moving towards A more normal economy. I wouldn't say we're not there yet, but we saw some real increases, what I would call in confidence, and It's in our numbers in March and as we move into April.
And what was the difference between
So auto is stronger than card, right? So if you just kind of tier our structure, auto was stronger than card and identity and fraud was also very strong.
Okay. Thank you.
And your next question is from Greg Huber with Huber Research Partners.
Yes. Hi. Thank you. I wanted to focus on costs, if I could, please.
Can you give us
a sense what your hiring plans are this year in terms of Full time equivalent employees, are you thinking your plans this year would be pick up higher another, say, 5% more employees in the U. S? That's my first question. Another related question to that is, as we move through this virus, things hopefully get better, your employees return To their offices in the U. S, should we expect your cost base to materially go up when that happens?
Yes. First off, Craig, welcome. I think this is your first Equifax call or at least in recent times, so it's great to have you covering the company. Yes. Thank you.
On the people side, I would say our employment will be fairly stable. There are some areas where we're investing, like in product resources, In some technology areas, but at the same time, I think you know we've got plans to reduce some of our technology costs As the cloud transformation unfolds, so there'll be some reductions in that area, which is in our framework. So I wouldn't think about big changes in our employment, but you should think about Equifax being on offense, meaning we're investing Yes, with our strong performance. And of course, our acquisitions that we talked about, the 5 acquisitions bring incremental employees Into our headcount, which is in our framework that we've shared with you. With regards to the return to office, we've been open since last June.
We've been very careful about that. It's been really up to our team if they want to come in. We've limited Our occupancy to 50%, no more than 50%, and of course, exercising all those protocols. And We've seen in the last, I don't know, 30 to 60 days as vaccine rollouts have increased an increase of people coming back to our office. And what we've been telling our employees that when you're vaccinated, come back and start operating with Equifax.
We also announced post whatever our full reopening is, which is hard to see what that date is, we're going to we introduced what we call a Equifax Flex Day, where we're going to have some flexibility in our workforce that they can pick one day per week with their manager's approval To work remotely. It was really a reflection on that there are many benefits that we learned over the last year that we can be productive from working from home, but So called 401, meaning we're going to work from the office at least 4 days per week is a reflection that we're a collaborative culture, that teamwork How we operate, whether it's doing NPIs or technology or new customer solutions, we think that happens best in the office. And to your question about We don't expect our cost to go up. We haven't changed our footprints. We don't expect them to go down as a result of this Yes, return to office.
And just as you think about our cost structure just for perspective, right, we're like most technology companies. Obviously, a significant portion of our cost structure Is our own employees. We also have a very significant footprint of contract employees and contractors, right? So we end up we move costs. Obviously, the contractor workforce is more variable to us.
I'd also like to ask guys, in the U. S, What do you think the biggest opportunity is to be able to raise price steady as each year goes on to lease in the U. S. Operations? Yes.
We don't talk a lot about price, but if you think about our U. S. Businesses, which is really I'll leave our consumer business So ITCS, but you think about USIS and Workforce Solutions. We focus on new product wear outs that Become incremental margin in many times at a higher price point because they're delivering incremental value to the customer. So that's one way to get revenue pricing margins.
The Workflow Solutions is clearly our most differentiated business and differentiated data asset and has More ability to bring more value to our customers that we can monetize with different price points of the solutions we're delivering. And If you think about it, if you look at our hit rates now that are over 50%, and you go back 2 years ago when they were, I don't know, pick the right number, 40%, A 50 plus percent hit rate is more valuable to our customers and becomes a data asset that they can use more broadly In their solution. So Workhorse is clearly a business that has more ability to drive its top line through multiple levers We've talked about a couple of times on this call.
Great. Thank you.
And your next question is from Toni Kaplan with Morgan Stanley.
Thank you so much. Just wanted to ask a bit of a different question on the guide. My interpretation is that it seems like the vast majority The increase is from the 1QB. And then the rest I'm expecting is maybe a better 2Q with 2H in line with your expectations previously. Is that a fair assessment?
And I know your mortgage expectations are a little bit lower than before in the rest of the year. It just seems like a lot of your non mortgage trends are positive. So I'm just hoping you could provide Any extra color on how you're thinking about whether these positive trends continue through the year or not? Thank you.
Yes. I think, Tony, you got to remember, we have seen in the last 60 days weakening slight weakening The mortgage inquiries, which we rolled into our new framework, so we took down mortgage by 300 basis points for the year, which we think is prudent, Offsetting that and our ability to guide up is that our outsized and strong performance in non mortgage In the quarter and our expectation is that will continue. Well, if you're looking at revenue, Tony, right, I mean the over $200,000,000 increase, right, only Less than half of it was really out of the Q1. And then obviously, yes, the second quarter is stronger. And then the third as Mark said, 3rd and 4th quarter are impacted somewhat by A much greater decline in the mortgage market, but we are seeing very substantial growth and we think improvement in the non mortgage segments.
And as you look at revenue, we think a Significant amount of the improvement in the guidance is from periods after the Q1.
Okay. As I'm looking at financial marketing, you mentioned the 20% marketing related growth. Just curious about why there's Why marketing dollars are being spent there, but within the consumer indirect business, you're still seeing pressure. Just wondering what the disconnect is between that and when you expect the indirect business in consumer to show signs of recovery?
Yes. Tony, I think about it quite naturally. What we saw and what I would have done when I was running Key Capital's credit card business is when you get in a tough economy, you tighten up originations and stop spending marketing money. And the first place you stop spending marketing money is with 3rd parties, Meaning, lead gen companies. Same thing when you come out of a difficult environment.
The first place you'll start is your own. You have more confidence in that. It's generally lower cost. It's more efficient. There's higher predictability and that's what we're seeing.
And we do expect our indirect to improve, but it's going to be WAGSM is at least the framework we put together and happened later in the year.
Great. Thank
you. And we'll take the next question from Andrew Nicholas with William Blair.
Hi, good morning. You touched I had a bit in your prepared remarks, but I was hoping you could walk through the i2 Verify acquisition a bit further. How should we think about it contributing to the Twin database in terms of record count? And then relatedly, can you give us a sense for how many other assets like this are out there that could add records to the database in a meaningful way? Certainly, it seems like These types of deals come with some pretty immediate revenue synergies.
So any additional detail on that opportunity set would be helpful.
Yes, there aren't many of them. We know who all of it they all are and we talk to them all the time. There are a handful of companies like iQ Verify and HyreTech. And as you may know, we've followed us For a while, we've made acquisitions like this over the last couple of 3, 4, 5 years. So when they're available, we like to make And then maybe I'll just touch on HyreTech first.
HyreTech has what we thought was a very attractive Watshi solution, particularly Delivered through third parties to companies. And again, one of the ways to get records It is to deliver value added services like WOTC, like I-nine, like unemployment claims, like W2 Management, like ACA, 2 companies, and then in order to complete those services for them, which are regulatory requirements, you get access to records. And in Hyrotech's case, we have a Watsy business, so today. And but theirs was, we thought very attractive in how they Deliver those solutions through partners and we'd like to grow our partner Watshi business, which not only will bring the records they already have, That get access to records in the future and of course, there's a revenue stream just from providing those WOTC services. John mentioned they also have Economic Recovery Credit, ERC, which is a very special unique credit in 2021 that is another way to Gain access to records, which will benefit us this year.
And IQ Verify, a bit different in their approach to market. They have a very attractive, we like the team a lot as we do in Hiretech. The IQ Verify team was very advanced around Relationships and how they went to market with non profit organizations, with the healthcare industry or hospitals, I think hospitals, And the education or Think Universities, there's lots of employees in those kinds of organizations and companies, And they have developed a very attractive go to market of how they built relationships and delivered those services. And So we like that, which is why we're very attracted to iQ Verify, and we're looking for them to really expand our relationships through Different services we provide to those kind of companies and then allow us to get records in order to grow our records. And again, You know, at 90,000,000 uniques, we're very pleased with the sale of our database, but there's a lot of runway between 90,000,000 and 155,000,000
Great. Makes sense. That's all very helpful. Thank you. And then for my follow-up, you've mentioned the 100 basis point improvement And your vitality index expectation a couple of times.
I imagine that's primarily a consequence of faster than expected adoption On the new product side. So I was just kind of hoping you could talk about what's driving that specifically through the 1st couple of months of the year. And then Relatedly, what do you think that pickup in adoption means as you think about the vitality index in 'twenty two and beyond and how NPIs are expected to contribute over a longer term timeframe. Thanks.
Yes. I think you know, we've been pretty clear that we've been talking for Well over a year, maybe 2 years, about the power of NPI. And that's not new to Equifax. It's not new to our industry. Our competitors are focused on new products.
And It really is the fuel for growth that allows us to grow multiples of GDP. That's inherent in the data analytics business. And We talked a bunch about our investments in the cloud transformation over the last 3 years from 2018 through 2020, the $1,500,000,000 we invested in our new infrastructure. We did that for lots of reasons.
Please continue to hold. The conference will
Hey, sorry we're back. We had a fire alarm go And we just got to shut her off. We're fine. Andrew, sorry, could you repeat your question again?
No problem. Can't not surprised that that would throw anyone off. Yes, my question was just on the vitality index and How you might look at 2022 and beyond on that metric given the faster than expected adoption so far this year?
Yes. I think I was talking about the cloud investment. We invested in the cloud because we knew it was going to give us cost benefits, security, A competitive advantage, but we really invest in the cloud as we have new products and growth. And we've been really focused on that over the last 12, 18 months. We talked last year that We've been expanding our resources in new product capabilities, and we think we'll start to see the leverage of the cloud, our ability to Bringing new solutions to the marketplace and our guide up was really, we increased our NPI rollouts last year to 139, which was a record.
We're at 39 in the Q1, which is up from 35. So we've got more products in the marketplace. And you've got a commercial team that's out there selling them. That's why we feel the confidence of increasing the guidance going forward, at least for 2021. I don't want to get into 2022 guidance.
We'll Include that in our long term framework, which we intend to put in place later this year. And the vitality index of new products will be central And really important to us in how we grow the business going forward.
Great. Thank you.
Thank you. And the next question is from Shlomo Rosenbaum with Stifel.
Hi. It's Adam on for Shlomo. Could you talk a little bit more about the unemployment claims strength? Is it from better industry volumes than expected or will it have more to do with more product sales and more clients? Thanks.
Yes. We've been taking advantage of what's a strong unemployment claims market over the last year and You're looking for new customer relationships, the teams out there still selling and growing our space. And I think we mentioned We've grown our share slightly to, we believe, 1 in 3 claims we processed versus 1 in 5 maybe in 2020. So It's just another area of growth we're focused on. And as we also guided, we clearly expect our revenue in 2021 to come down kind of sequentially in the second, 3rd and fourth quarter.
But this is a business that is important to Workforce Solutions, processing the unemployment claims for companies. It gives us a very nice revenue source long term. We generally sell these on a subscription basis with limits that you go over Certain number of claims processed, which is why we had such strong incremental revenue in the high unemployment market in the last couple of years. But we have a very sophisticated solution It operates well in the marketplace. And remember, the second benefit in processing these claims and having this as a business As it gets us access to records that then we can monetize over in our twin database in our verification business.
Okay. Thanks.
All right. And your next question is from George Ijalos with Cowen.
Hey, guys. Thanks for taking my question and congrats on the quarter and the outlook. Wanted to start off on mortgaging. Again, if we look at verification revenues up another 100%, That's well higher than what you saw in the USIS revenue growth. And as a matter of fact, the growth in EWS Has stayed kind of consistent at 100% even when sort of PBIS volumes in mortgage have come down.
Can you maybe talk a little bit about That decoupling, is it as simple as strong record growth or is there something else that's allowing you to outperform that massively, even when When volumes come down a bit on the USIS side?
Yes. I think you know, we've shown these charts before that Workforce Solutions have And consistently outperforming all markets that they operate in, including the mortgage market and much more substantially than USIS. They just had more levers. So they use the same levers that U. S.
ISO use, which is price. So if you increase price in an up or down market, you're going to have more revenue. New products is one where they just have more opportunities. And you've heard us talk over the last, I don't know, 4 or 5 quarters about their increased focus on new products. Things like Historically, we've had a single report that we'd offer, and now we're offering 1 with more history on it, 12 months, 24 months, 36 months.
And Instead of having a report that we sell at $25 we've got a price point of $150 $200 and that provides real value to the mortgage originator. And we rolled out a product that's for co borrowers. A lot of mortgages in the states have a dual career couple underwriting the mortgage. And so we have a new Instead of having $2.25 reports pulled, we've got a $200 solution. We've got solutions and new products now that encourage more holes.
So we'll have the solution where we sell it at a higher price point that includes multiple poles. So new products is a real lever for workforce solutions. Of course, records, we talked multiple times in this call. Adding records drives hit rates because remember, we're getting inquiries on those mortgages All those credit cards are auto loans, but your question is around mortgage. We're getting inquiries for the full database, the full set of consumers.
And I'd say we only have 90,000,000 uniques. As we grow that database, those hit rates go up automatically. So records are a very central part of Workforce Solutions' ability to outgrow the mortgage in other underlying markets. There's also a large portion of mortgages we don't see So, we only see, I think, it's 65% of mortgages. So we're out in the marketplace talking to those that are not doing business with Equifax Using pay stubs or some other mechanism for approving the income and employment elements of a mortgage application To use our solution, the move from a customer we sell to a lot of our customers, I think over a third It access our data through the web, meaning they're actually keying in the mortgage applicant's Social Security number, date of birth, name, etcetera.
There's a lot of friction there, meaning it doesn't happen in every mortgage application for that originator or we don't get multiple pulse. So going to system to system integrations is a big part of our strategy, and we're increasing those system integrations every quarter. We've got a dedicated team It works with mortgage originators to have them do system integrations. Another lever is the number of pulls In a mortgage application. In a credit application on the credit side, there's 4 to 5 holes in many mortgage applications of the credit file.
Historically, there was more like 1 to 2 in the income employment data. We're seeing the more sophisticated originators Hold our data more often on every mortgage application. And remember, you think about a couple of elements. Number 1, it's a big ticket transaction, $250,000 $300,000 $400,000 or more is the loan. And then second is the mortgage originator that's spending $4,000 or $5,000 in the application process.
They want to make sure that they're spending time on an applicant that they can close on. So not only verifying their credit Multiple times in the process, but making sure that applicant is still working and how much they make as a part of the application process is another big opportunity. So There's just a half dozen of very strong levers that all have dedicated teams on it, and they've been executing very strongly Another kind of overriding macro, if you will, for Workforce Solutions is just really the scale of the database. If you go back Our last economic crisis in 'eight, 'nine or pick year or year, go back 3, 4, 5 years ago, our database in Twin Might have been having hit rates of 30% or 40%. Now that we're well over 50%, it becomes a very valuable Data asset.
And all of our customers know that you enhance the credit decisioning of an applicant if you add is someone working And how much do they make to their credit card? That drives predictability. And so when you have a database that almost is at a catalyst or an inflection point A grand over 50%. We think that's another positive factor. Of course, we've got a lot of opportunity and a lot of work to do in workforce, and We're quite optimistic about the long term impact of our fastest growing business with margins and revenue growth rates that are highly accretive To Equifax.
Okay. That's super comprehensive. So really appreciate that. And just Really quickly, Mark, maybe going back to Andrew's question on the FMS side, the increase that you're seeing In marketing for card solicitations and the like, is it too early to know if the success rate or the hit rates for the banks Are in line with what they saw historically as they rolled out those programs?
Yes. We wouldn't have visibility to that. I'll tell you what we do find is that all of our finance this is a macro that started before COVID is that All applications, all uses of data, whether it's in banking, credit cards, mortgage, auto, lending, telco, All of our customers want to use more data, and they want to use more differentiated and alternative data because it enhances the predictability of And let's use originations. And that's why you're seeing more alternative data being used. We think our cloud transformation is going to differentiate us in the ability to How is that data to and as well as surface and deliver that data to our customers.
And then, of course, TWN, we talked earlier in this conversation in The call this morning about the power of that data set in net credit decisioning, meaning, is someone working, how much are they making, Added to the credit file and the other alternative data is very, very powerful. Thank you.
And the next question is from Simon Klinch with Atlantic Equities.
Hi, everyone. Thanks for taking my question. I just wondered if first of all, so apologies, I was actually dropped off on my Internet connection during this call. And I was wondering if you could just refresh me on the growth targets for 2021 for the segments that you laid out, please?
Sure, Sanjay. We had to drop off too. We had a fire alarm go off, but there was not a fire. So we were off for a few minutes too.
Do you want to talk about that?
We just have the growth rates by segment that we raised earlier? Yes. Okay, sure.
Yes. Because Eustis and
So we indicated that we expected Workforce Solutions to be up over 20%. We indicated we expected USIS To be up mid to high single digits. We indicated we expected international to be up Constant currency high single digits and that we expect the GCS to be down mid single digits and also we expect the GCS to be down mid single digits In the Q2.
Okay. Great. Thanks. So I was wondering if I could follow on from that, just on the international business then. I mean, this is obviously, with what happened through the pandemic, because the comparisons are incredibly easy.
And given sort of where we're expecting the framework you provided for A recovery out of the pandemic through the back end of this year. I'm curious as to how sensitive you think that, that sort of high single digit number is It seems to me it should be fairly easy in some ways to drive significantly higher growth for this for the international segment. I'm just wondering if you could give a little bit more color around that.
Yes. Simon, we're counting on the recovery of the international markets, but I think there's still a Pretty decent amount of uncertainty in those markets, and you follow it too, but Canada's vaccine rollout is really slow, And they've got lockdowns back in place in some of their markets. Australia's vaccine rollout is like really slow, but not happening. I'm not sure when they're going to get a vaccine rollout. So they're in kind of lockdown.
There's still pressure on that economy. UK, they've got the vaccines out there, but they've still got high COVID cases. So we've got lockdowns in the U. K. Some other markets, a big market across like Chile, they used, I think, the Chinese Vaccine that turns out to be not effective.
So it rolled out. So they've got lockdowns in place. So I think the we expect them to recover. We expect the Seems to get in place during 2021, but I think there's still some uncertainty there. And in our framework, we are counting on and expect to see Some improvements.
And you saw in our numbers, we've got some markets that are adapting to COVID like the U. S. Did. I think some of the international markets took longer to adapt, meaning the U. S.
In some markets like auto and others in 2nd Q3 last year figured out How to sell cars virtually and other things. That happened more slowly from our perspective in international markets, but you're starting to see that. Canada had a very strong quarter for us in the Q1. Australia did too, even notwithstanding these COVID lockdowns. So we International to improve, but I'd say that we're watching it because there's still some uncertainty there.
Remember, our Q4 of 'twenty in international was okay. We grew in the Q4 Of 'twenty, right? So Yes.
Of course. Okay. I just wonder if I could just have a quick follow-up as well. And maybe this one more for you, John. Just when I think about the push and pull for the U.
S. Margins going forward, because I know you don't break out the Tectonic Transition cost by quarter. But when I think about the underlying incremental margins of this business, I mean, could you give me a little color on how to think about that? And then there on top, the potential dilution from acquisitions to margins and how we should think about that beyond once we move beyond that sort of the year Thanks, Dave.
Yes. So we did give some perspective right on USIS this quarter. We indicated kind of the negative movement in their margins Was up 2 thirds driven by tech transformation. So to give you some perspective. And what we said is over the longer term, we Expect to see improvements in margins driven by the fact that we're going to drive substantial cost benefits related to the tech transformation, but we wouldn't start to see those benefits occur Until late 'twenty one and then really kicking in earnest in 2022.
So as we think about the movement in margins, The drivers of the margin, obviously, will be as tech transformation spend start to decline as you move through 'twenty one and into 'twenty two, really moving into 'twenty two. And then as we start to get savings related to those decommissionings that will occur as tech transformation completes, and that doesn't really start to have a net Savings of decommissioning more than cloud costs until very late in 'twenty one and then obviously accelerating in 'twenty two. Okay.
And so incremental costs from acquisitions that you've already made are really going to be minimal?
So we expect acquisitions we make to move to USIS type margins over a reasonable period of time, right? So certainly not in the 1st year, But then as we move into year 2 and certainly year 3, we expect them to deliver margins like the rest of the business. And the acquisitions are all accretive to Generally, our revenue growth rates in each of the businesses, for example, count, we're really excited about the state they play in and There is historical growth in the opportunities with the synergies between USIS and count on both the top line and some of the cost synergies.
Yes, understood. Thank you.
And the next question is from Andrew Jeffrey with Truist Securities.
Hey, good morning. Appreciate you taking the question. I know it's been kind of a long call. Just Very high level, Mark. What I'd like to try to understand, if you can help, is just simplistically, how much Do you think of your non mortgage strength in particular is being driven by a snapback in share gain?
Obviously, there was a period of time over
the last Your Equifax was
focused internally and you've clearly righted the ship and accelerated MPI and are making What is apparently a very effective cloud transition. Are we seeing normalization in share? How much of that is playing a
role in this growth, non mortgage and mortgage, if that matter
Yes. I think we tried to be clear and we used this phrase last year for I think all four quarters last year that we feel like based on the wins, the USIS and It's Seiber landing in the U. S. Marketplace, in the USIS space that we're competitive and we're winning in the marketplace. We talked about the deal pipeline.
We shared some metrics earlier in the call that it's up 30%. So what are the factors there? There's no question we were pressured in 2018 'nineteen After the cyber event competitively, we were in the penalty box with a lot of customers. It took us a while to get out of them, meaning Through the end of 2019 2020, we were on what I would characterize in the Q1 kind of a normal competitive footing and then COVID hit, which created some Visibility challenges perhaps for you, but in that time frame, we kept a consistent Dialogue with you that USIS was winning and was competitive in the marketplace. So you've got the commercial the post cyber event It's clearly behind us.
We're on our strong footing commercially. We think we're advantaged commercially With the cloud transformation. When you think about it, it's actually quite logical. If you're a commercial leader and you're out talking to one of your customers and say, hey, Equifax Just invested $1,500,000,000 in our technology to support you. That creates a very positive dialogue.
And then you add to it, Equifax's differentiated data assets that we have data assets our competitors don't, which we think helps us Yes, commercially. And you can lead with TWN, obviously, which as you know, USIS sells in the marketplace for us as one commercial team. A cell twin to all our financial customers and but add to it, NTTUE, IXI, now DataX. So we think that's Advancing us. The leveraging of the cloud for new products is clearly taking hold.
USIS is With the rest of the business rolling out these new cloud based products that we think are giving us an ability to bring new solutions that drive incremental revenue with our customers in the mortgage and non mortgage space, which is quite positive. So we think there's Yes, a lot of momentum. There's still more to do, but the team is really focused. I think the last point I'd raise is that you know we brought in no longer a new leader 2 years ago, Sid Singh, but We used 2019 to rebuild the business and the team and continue that in 2020. They're hitting on their strides.
We lever the team. We've got a new Chief Revenue Officer. We've got Sid, who's a very commercially oriented leader. I think that's benefiting USIS also in how they're operating in the marketplace.
Okay. That's helpful. And then maybe for John, just quickly, any kind of unusual timing items we should be thinking about, John? I mean, just it It seems like EWS mortgage is holding up really well as the mortgage market kind of weakens. Is there any sort of timing vis a vis your growth versus the market as a whole?
The timing of you aware of, which I'm sure you're aware of because it happens every year, right, is that in EWS and Employer Services, The employer services revenue is strongest in the Q1 substantially because several of the services they provide, think W2, Think workforce analytics are directly related to tax filings. And since that's the case, their revenue is much higher in those segments in the Q1. And during that period, obviously, the margins are very strong in those businesses. So you see stronger margin in Workhorse Solutions, and it also obviously benefits Equifax In the Q1 and generally there's a negative trend sequentially going into the Q2 for that reason. The other thing that just Timing related to Equifax is our annual salary increases, our merit increases are generally pretty much uniformly at April 1.
So you tend to see a cost increase occur in the company in the Q2, okay, and that brings margins down, okay? So those are two things that are just timing related. But other than that, no, I think we're just what we're seeing in EWS and really across the business is just good execution. Okay.
Appreciate it. Thank you.
And the next question is from George Tong with Goldman Sachs.
Hi, thanks. Good morning. Your guidance for 2021 core revenue growth was obviously revised from 10.5% previously to 16% at the midpoint. Approximately how much of the increase in core revenue growth do you estimate is coming from non mortgage compared to outperformance within the mortgage market? Remember, we took our mortgage guidance down, so you should think about that.
That clearly is a negative impact on that, and No. The whole offset is from non mortgage. Why we're raising. John? Yes.
So, Gerard, we said pretty consistently, right, As we move through 2021, you're going to see an increasing contribution to core revenue growth from non mortgage relative to mortgage. Obviously, in the Q1, A really good outperformance relative to the mortgage market, across EWS as well as USIS. And we indicated, I think in an earlier answer to a question that even though the mortgage market is going to be weaker by 3 points in the year, we'll still grow Faster than 10%, right. So we're going to see better performance, better outperformance relative to the market than we had previously guided. So there is some benefit to core revenue growth from better outperformance in the mortgage market, but obviously also you're seeing a substantial Contribution now that's starting to occur as you move through 'twenty one from the non mortgage market.
Got it. Very helpful. And then secondly, Equifax hasn't yet reinstated its long term financial framework. What do you need to see in the business before you feel comfortable reinstating long term target? Yes, George, we talked to you before, and I was clear earlier in the discussion this morning that we're intending to put that in place in 2021.
We said, We said in February and kind of same comment to you, Matt, is that we want to see a few more quarters So a few more months perhaps of the COVID recovery. Things are still Volatile is the wrong word, but still evolving. The mortgage market from just, I don't know, less than 90 days ago It softened. And of course, the COVID recovery, I would say, is stronger than we anticipated in the last 60 days in the non mortgage side. So We want to see a few more months of that, but we know what we want to do.
We're ready to do it. We've given hopefully you a lot of indications of How that's going to be framed and it's our intention to put that in place in concert with likely an Investor Day Before the end of the year in 2021. Very helpful. Thank you.
And the next question is from Jeff Meuler with Baird.
Yes. Thank you. So my question is on Slide 9 and the middle chart, the EWS core mortgage growth. So It was 99%, and I think you have 9% records growth. So it's a 90% core Ex Records Growth Mortgage Growth and Verification Services.
If I look back to 2020, it also had this massive Step up 80%, maybe high 60s or 70x records growth. It used to be In this, I guess, 11% to 21% range and probably half or more than half of that was record. So there's a much bigger contribution starting in 2020 From those ex records factors and Mark,
you've repeated several times all
of the factors that go into that, so I don't need you to repeat that. But What is so different about 2020 and going into 2021 in terms like I don't know if it's the inflection, if it's the Transformation, like if it's a specific factor, just what's so different about 2020 2021 in that regard? Yes. I think there's a couple of things there, Jeff. And we've said to you and others repeatedly, there is a degree of inflection point.
When you're north of 50% Kind of hit rates, we think it becomes a more valuable asset in so many other cases. And I'll just use my example. 10 years ago, when I was at GE Capital, we didn't use the data asset Because the hit rate is for around 25%. It just didn't make sense to put it in your workflows when you can only hit 1 in 4 customers. Now that you're over 50, we believe there's an element of inflection there.
We also believe the cloud transformation is a big deal. And that's across Equifax, but Workforce is benefiting from that. For example, Ingesting the amount of records, but even more complex is ingesting the amount of employers that we now have in the data set. If you go back 18 months ago, we may have had 150,000 employers or 200,000, something like that, and now we're well over 1,000,000 companies Contributing a data set. We couldn't have done that without the cloud.
And remember, when we get those data records, they're generally in different formats and your cloud capabilities Allow you to normalize those and then put them in a format that you can bring them to your customers. And then I won't go through all of the other Laborers that Workforce has, but you know they're pretty wide and broad. And with the scale of the business, Meaning, the infrastructure we have, the people, we have the resources to invest in really dedicated teams. I don't mean to repeat this, but we have a dedicated team focused on records, period. That's hard to do, and this is a multi person team.
We have a dedicated team focused on working with our mortgage customers on system to system integration. That's all they do On the benefits, we have another team that's focused on convincing the mortgage originators that aren't doing business to go forward with us. The scale of our business Almost becomes a flywheel that allows us to invest in the business. So I think there's all those just going back up, what are the bigger macros? It's, I would say the inflection point of being north of 50 and the cloud transformation taking hold.
And if you follow us for a long time, you know that on the new product front, you didn't hear a lot out of workforce solutions in 2015, 'sixteen, 'seventeen, 'eighteen, 'nineteen around new products. Now with the cloud, we can really take advantage of this data asset and you know the Power of coming up with a new way to monetize a data asset that you've already paid for, meaning The Duo borrower mortgage solution. The mortgage solution that allows the mortgage originator to have multiple poles. The mortgage solution that has 36 months of history in it at a higher price point, those are all Opportunities that we've started to deploy in 2020 when we had the eFX cloud really Taking hold inside of workforce and across Equifax. And those are the kind of solutions you should see.
And as you know, Central to our eFX 2023 strategy is really leveraging the cloud around innovation and new products. And we're excited about our progress there. But yes, we're in early innings on And just part of it, just kind of, right, we've talked about 3 years ago, for every 4 credit pulls, There was 1 or less than 1 employer poll, right, verifications poll. Now for every 2, there's more than 1, right? So the level of penetration is up dramatically in the time period you're describing, which substantially adds to growth, right?
And then you also know, obviously, in a period of very Rapidly growing market benefit, all variances improve, right? So we're certainly benefited across the business by the fact that the market is so large, Right. But the and group grew so much faster this year. But the increase in penetration is a huge driver in the past 3 years. Got it.
Helpful. Thank you.
And your next question is from Kevin McVeigh with Credit Suisse.
Hey, Kevin. Great.
Thanks so much. Hey, how are you? Hey, Mark or John, can you give us a sense, given the new product innovation, How are you thinking about this business more from a longer term subscription perspective versus transactions? And if the truth always been historical, This is what you were transaction oriented. Given the incremental cloud shift, it seems like you're going to be more embedded in your clients, you're introducing more products It's become more monitoring.
So how are you thinking about subscription versus transaction growth maybe historically and where that can be in the business longer term?
Yes. So I think our business continues to be heavily transaction focused and It will continue to be. Increasingly, you see minimums in our contracts, but generally not subscriptions, right? We do have some products that are subscriptions. Like you said, monitoring services tend to look more like subscriptions, but the vast majority of our revenue generation continues It continues to be driven by transactions.
And we've benefited from that obviously very substantially over the past several years. Businesses where you've seen more things that look like Subscriptions are certainly in the unemployment insurance claims business. You see things that look like subscriptions with minimum with volume caps in them. So We have businesses that are structured like that, and we have some businesses that are somewhat more software focused where you see More subscriptions, but generally speaking, we're still heavily transaction based, and that will likely continue.
That's helpful. And then can you just remind us, if you think about The pool of records within EWS, I know the target is, as I remember, it's kind of been about 158,000,000 But as you think about alternative income sources, things like that, what's the total addressable market you think that's potentially out there based
Yes. You talked about the non farm payroll. There's a lot of runway there. And as you know, a lot of economic value as we Yes, grow the database in the traditional non farm payroll or W-two income. 1099 is a very big market.
I think it's 30,000,000 or 40,000,000 people that have 10.99 type income, that's a space that we're adding data records. We don't talk about those because it's not in our $90,000,000 or $150,000,000 in total. Another data set that we're starting to add and we have some records now is pensioner income. I think there's $20,000,000 or $30,000,000 defined benefit pensioners in the United States that receive monthly pension checks Either at the state, federal or corporate level, they're applying for credit products. So that's another data set that we're out there chasing.
It just goes back The power of the scale of our business, we have those relationships. For example, a company that we're collecting There are active employees from many of those companies also process their pensioner income. So it's an opportunity for us to bring that income Into our data set. Same thing with a payroll processor that's doing primarily W-two income. They're also, in some cases, going to have 10.99 income.
So it's another way for us So we've got a very clear focus of not only building out W-two, but going beyond that. Another focus that's in early stages It's really just getting data around someone logging in or checking in and checking out of their employment, whether it's a Restaurant worker logging in to their software that they use to operate in the restaurant. We're getting that data asked that we might not know how much they're making or know they're working. So it's another element of data. So we've got a broad focus there Joe, around going beyond W-two.
Thanks very much.
And our last question is from Gary Bisbee with Bank of America Securities.
I appreciate you sticking around long enough to
get to the
question. Just one on the non mortgage acceleration, Which was impressive across the businesses. When I look at USIS in particular, I don't think that's grown meaningfully In a couple of years. And if I heard you right, ex the acquisitions, it was nearly 11% year to year growth in the quarter. Would it be reasonable to think a decent portion of that is an easy comp in March and or is this Much more momentum has really picked up.
And if so, what are the key 1 or 2 drivers of that sequential improvement in the non mortgage
Gary, you noticed and just remember that USIS had a decent quarter in Q1 last year. I think it was up 3.5%? It was certainly. It was less than a bit. Yes, something like that in the Q1 last year.
And the COVID pandemic really didn't hit them or us until the last 2 weeks March, and that 3.5% was inside of the 2 weeks in March, which really were Significantly impacted. So we felt quite good about the progress we have really all through 2020 that the team is really delivering. You've got a lot of factors there. We've already talked about it a bunch in the call about the commercial focus by the team. We think that's real.
We think they're getting benefits already from the cloud transformation competitively, meaning wanting to do business with Equifax Because we have a different technology infrastructure than our competitors. So that's a positive for them, whether it's on share. You can think about other factors like the NPIs. Those are reminder, we were building NPIs in 2018 2019. We really couldn't sell them because we were in the penalty box.
We started selling them in 2020, but that's really benefiting them and we're continuing to accelerate our NPI rollout. So I think that's a benefit for the business. And There's an element of COVID recovery. I think we were clear that in March April, we'd seen some of their verticals Moved back much more strongly than they were earlier in the quarter and certainly stronger than they were in 2020. So I think that's part of that too.
So would it be safe
to say that the step function element of just dramatically better looking growth has more to do with You've been making progress, but the COVID impact through much of last year sort of offset that or we couldn't see it through I
think that's fair. I think that's fair that the COVID environment masked their performance, which is why every quarter, we talked about their deal pipeline to at least give you A metric that we look at on what their commercial activity looks like.
And I
think as Mark mentioned on the call, right, It got better each month, right? So March was certainly by far the strongest month of the
3. Thank you.
All right. There appear to be no further questions at this time. Mr. Hair, I'd like to turn the conference back to you for any additional or closing remarks.
Thanks everybody for interest in Equifax and for joining us today. This does conclude our Q1 earnings call. We look forward to joining you later on this summer to review our second quarter
This concludes today's conference. Thank you for your participation. You may now disconnect.