Good afternoon, ladies and gentlemen. Thank you for attending today's EverQuote Fourth Quarter 2021 Earnings Call. My name is Tina, and I will be your moderator for today's call. All lines will be muted during the presentation portion of the call. You may continue to press Star one as indicated at the end. If you would like to ask a question, please press star one on your telephone keypad. I would now like to pass the conference over to your host, Brinlea Johnson with the Blueshirt Group. You may proceed.
Thank you. Good afternoon, and welcome to EverQuote's fourth quarter and full year 2021 earnings call. We will be discussing the results announced in our press release issued today after the market closed. With me on the call this afternoon is Jayme Mendal, our President, Chief Executive Officer, and John Wagner, Chief Financial Officer of EverQuote.
During the call, we will make statements related to our business that may be considered forward-looking statements under federal securities laws, including statements concerning our financial guidance for the first quarter and full year 2022, our growth strategy and our plans to execute on our growth strategy, key initiatives, including our direct-to-consumer agency, investments in the business that we expect to drive our business, ability to maintain existing and acquire new customers, our expectations regarding the recovery of the economy and insurance industry, our recent acquisition, our goals for integration and other statements relating to future prospects. Forward-looking statements may be identified by terms such as we expect, we believe, we intend, we anticipate, we plan, may, will become, and similar words and phrases. These statements reflect our views as of today and should not be considered as predictions of any specific date.
We specifically disclaim any obligation to update and revise these forward-looking statements, unless as required by law. Forward-looking statements are not promises or guarantees of future performance and are subject to a variety of uncertainties that could cause actual results to differ materially from our expectations. For a discussion on material risks and other important factors that could cause actual results, please refer to those contained under the heading Risk Factors in our most recent quarterly report on Form 10-Q and our annual report on Form 10-K, which is on file with the Securities and Exchange Commission and available on the Investor Relations section of our website at investors.everquote.com and on the SEC's website at sec.gov. Finally, during the course of today's call, we refer to certain non-GAAP financial measures, which we believe are helpful to investors.
Our reconciliation of GAAP to non-GAAP measures will be included in the press release we issue after the close of market today. It's available on the Investor Relations section of our website at investors.everquote.com. With that, I'll turn it over to Jayme.
Thank you, Brinlea. Thank you everyone for joining us today. 2021 marked a defining year for EverQuote. Despite significant headwinds emerging in the auto insurance industry in the second half of the year, the team exhibited tenacity, and the business showed its resilience. In 2021, we delivered revenue and variable marketing margin or VMM year-over-year growth of 21% and 19% respectively. We generated adjusted EBITDA of $14.6 million. We made significant strides toward our strategy to move down the insurance value chain, enabling richer connections between shoppers and providers, selling policies directly to consumers, and building deeper customer relationships. Q4 accentuated this progress and resiliency. During Q4, we exceeded our revised revenue expectations, growing 5% year over year, while delivering performance in line with our guidance on both variable marketing margin or VMM and adjusted EBITDA.
The following advances towards our long-term strategy contributed to our solid results in Q4 amidst very challenging auto insurance industry backdrop. On the shopper side of our marketplace, we added 50 new partners in 2021 to our Verified Partner Network. Consumer volume acquired through these partners contributed to 25% year-over-year quote request growth in Q4. On the provider side of our marketplace, auto revenue in our local agent channel grew in Q4, even as revenue from our auto carrier channel contracted significantly during the period. We expanded adoption of our service to manage the online to offline connection on behalf of local agents, driving better performance for agents and extending our competitive moat in this vital channel. Our Direct-To-Consumer Agency or DTCA, a cornerstone investment area over the last two years, delivered breakthrough Q4.
In health and Medicare, our Eversure agency delivered $14.5 million revenue, an over threefold year-over-year increase. Since the start of the enrollment period, Eversure customers have given us a targeted 84 NPS score, effusively citing the helpfulness and friendliness of our advisors. We also integrated PolicyFuel, the P&C agency we acquired last summer, culminating the assembly of EverQuote's multi-line direct-to-consumer agency. We entered 2022 performing well in customer acquisition and in our local agent and DTCA distribution channels. Unfortunately, the carrier channel, which has historically been our largest, remains problematic with continued uncertainty around the timing of recovery in auto insurance carrier digital customer acquisition spending. While we see modest recoveries from Q4 lows, we remain 30%-40% below August 2021 levels of carrier online revenue per quote request or RPQR.
Each week, carriers continue making large changes to campaigns, including pausing or reactivating entire states or segments, which is highly unusual during more stable times. These changes result from ongoing profitability analysis being done by the carriers as both rate and loss environments continue shifting dynamically. Given this uncertainty, our full year forecast is based on conservative assumptions about the recovery in auto carrier monetization, which has two implications. First, it negatively affects revenue, particularly in the first three quarters of the year, as our 2022 forecast anticipates minimal growth in the auto business as expected gains with local agents and in DTCA are offset by an extended period of lower year-over-year carrier demand. Second, it has a relatively larger negative impact on adjusted EBITDA.
Ultimately, the recovery in auto carrier monetization will be driven by the pace at which carriers receive approval to increase rates, enabling them to restore broader underwriting appetite and higher willingness to pay. We approach 2022 with discipline and flexibility. We will apply discipline in managing profitability by sharpening our near-term focus to a limited set of strategic initiatives. These include, first, in customer acquisition, growing and expanding newer channels like live calls. Second, in our marketplace, extending our advantage with local agents as we continue improving the quality of shopper-agent connections. Third, in our DTCA, more fully integrating PolicyFuel with our broader organization, continuing to optimize our funnel to improve unit economics, and establishing our ability to cross-train agents and cross-sell consumers across product lines. We are also pausing efforts to build a commercial insurance program.
At the same time, we will invest judiciously in areas where we can extend a competitive advantage and emerge from the auto downturn at a position of relative strength. We will be measured early in the year while planning for and creating options to accelerate investment quickly if auto insurance carrier pricing rebounds faster than expected. In closing, we remain steadfast in building towards our long-term vision of becoming the largest online source of insurance policies by using data and technology to make insurance simpler, more affordable and personalized. It has been a busy first year as CEO of EverQuote. I couldn't be more proud of our team's ability to navigate changes in the industry or more excited by the long-term opportunities for EverQuote.
Last year's progress with local agents and in our DTCA has set the foundation for EverQuote's next phase of growth as we build the one-stop insurance shop in the digital age. Now I'll turn the call over to John to provide more detail on our financial results.
Thank you, Jayme, and good afternoon, everyone. I'll start by discussing our financial results for the fourth quarter and full year of 2021, and then provide guidance for the first quarter and full year of 2022. Our total revenue for the fourth quarter grew 5% year-over-year to $102.1 million, despite macro challenges in the auto insurance industry. Full year revenue increased 21% to $418.5 million. As anticipated, revenue in our auto insurance vertical decreased to $70.4 million in the fourth quarter, down 8% year-over-year as auto insurance carriers cut their advertising spending to manage overall profitability, considering the recent increase in claims losses affecting the auto insurance industry.
Unpacking the overall performance of our auto insurance vertical in the fourth quarter makes it clear that we benefited from the diversity of our distribution channels, even within the auto insurance vertical. Revenue from carriers declined more significantly by 29% year-over-year, but that decrease was partially offset by an increase of 12% from our local agent network, an additional contribution from our D2C agency. While auto insurance carriers have dialed back their direct advertising to increase their immediate profitability, agent businesses and their commission payments from carriers are not affected in the same manner because those well-established structures cannot be throttled back in the short term without long-term consequences for the carrier's business. Revenue from our third-party agents was 39% of total revenue in both Q4 and the full year 2021, reflecting the resilience of agent distribution during this difficult auto insurance cycle.
For the full year, notwithstanding the challenges in the second half, our auto insurance vertical grew by 17% to $330.9 million. Revenue from our other insurance verticals, which include home and renters, life and health insurance, increased to $31.6 million in the fourth quarter, growing 50% year-over-year, which demonstrates the progress we've made to diversify in our revenue streams beyond the auto insurance vertical. For the full year, revenue from our other insurance verticals increased 38% to $87.6 million. Notably, these non-auto insurance verticals represent 31% of our fourth quarter revenue, an all-time high, and represent significant growth compared to 22% of revenue in the prior year period.
Our non-auto insurance revenue growth benefited from our strong execution in the health insurance vertical and specifically from our direct to consumer agency policy sales. During Q4, we increased our health first party employee agent count by over 200% to approximately 130 agents, and we delivered revenue of $14.5 million, achieving a 281% year-over-year increase in our health DTCA revenue. Turning to our metrics. Quote requests in the fourth quarter increased 24.5% year-over-year to 8.2 million, with a strong contribution from our Verified Partner Network, especially in support of our Open Enrollment Period within the health vertical.
VPR quote requests for the fourth quarter decreased 16% year-over-year, reflecting price declines from carriers within our auto insurance vertical, partially offset by greater contribution from our non-auto verticals and our DTC agency. The variable nature of our advertising and consumer acquisition spending was evident in a nearly equal reduction of our cost per quote request, 15% year-over-year, aligning our cost of acquisition with the current lower levels of auto insurance carrier demand. Q4 marked our second quarter with accelerated consumer volume growth at greater than 20% year-over-year quote request growth. We anticipate that once consumers start receiving rate increase notices from their current carriers, many of those consumers will shop for new policies in search of lower rates, adding support to continued quote request growth in 2022.
However, our business has evolved beyond a referral marketplace to include new models and traffic, like the Verified Partner Network and new models and distribution like DTC agency. We believe that the quote request metric no longer fully reflects the dynamics of our marketplace and is generally an output as we manage the business for variable marketing margin. As a result, we will no longer be providing quote requests as a regular quarterly metric, but will update you on consumer acquisition progress and metrics periodically. Variable marketing margin, or VMM, defined as revenue less advertising expense, remains the North Star of our business and the key metric that we seek to maximize as we grow the business. We delivered a fourth quarter VMM of $42.9 million, an increase of 3% year-over-year.
Full year VMM expanded 19% year-over-year to $129.6 million. Turning to our bottom line. GAAP net loss was $8.5 million in the fourth quarter to $19.4 million for the full year. While we continue to make investments to support our growth initiatives, we've also been focused on managing our operating expenses, especially as it relates to resources dedicated to the auto insurance vertical to maintain positive adjusted EBITDA during this difficult period. We delivered adjusted EBITDA of $542,000 for the fourth quarter and $14.6 million for the full year of 2022.
Operating cash flow was a use of cash of $6.9 million in the fourth quarter, reflecting our modest adjusted EBITDA in the quarter, which drives cash flow from our referral marketplace and higher revenue contribution of policy sales commissions in our DTC agency, which we collect over the expected lifetime of the policy sold, which stretches into future periods. We ended the year with cash and cash equivalents on the balance sheet of $34.9 million and $25 million in availability on our debt facility. Turning to our outlook, including an update on the market conditions within the auto insurance industry.
As Jayme detailed, though we've seen increases in demand and pricing from our carrier customers in our auto insurance vertical in Q1 2022 as compared to Q4 of 2021, we are far from the more normal levels of demand in the first half of 2021. In discussions with our carrier customers, they're expressing less near-term confidence and visibility in their advertising budgets as compared to a typical year. Last quarter, we identified the expected stages of this cycle, with carriers recalibrating rates, refiling with regulators, and implementing those higher rates in renewal cycles and review business. That process is now widely reported as being underway within the industry, and we believe we are in the middle innings of a multi-year hard market cycle within auto insurance.
We expect measured and gradual improvement in demand and pricing within our auto insurance vertical through 2022 as carriers realize premium increases from rate changes, those changes improve their overall profitability, and they reinstate advertising spending to grow new business. We expect that return of carrier demand, combined with higher levels of insurance shopping caused by consumers reacting to higher renewal rates, will set the stage for an eventual return to a more normal market and our return to our long-term model of higher growth and increasing profitability. As we manage through this cycle, we are focused on auto insurance opportunities within more resilient distribution channels, such as our large network of third-party agents and our DTC agency, and in our non-auto insurance verticals, which are not impacted by the auto insurance headwinds.
Q1, we expect revenue to be between $101 million and $103 million, a year-over-year decrease of 2% at the midpoint. We expect variable marketing margin to be between $32 million and $33.5 million, a year-over-year increase of 1% at the midpoint. We expect Adjusted EBITDA to be between $0 and $1.5 million. For the full year 2022, we expect revenue to be between $420 million and $430 million, a year-over-year increase of 2% at the midpoint. We expect variable marketing margin to be between $128 million and $134 million, a year-over-year increase of 1% in this one, we expect adjusted EBITDA to be between $0 and $5 million.
We expect to grow revenue modestly for the year and maintain positive adjusted EBITDA on a full year basis despite market challenges in auto insurance. With the increased contribution of our DTC agency, we expect our seasonal pattern to reflect a slightly negative adjusted EBITDA in Q2 and Q3 as we exit the secondary Medicare Open Enrollment season in Q1 and incur staffing costs in advance of Q4 Annual Enrollment Period. We expect Q4 will be our strongest quarter for revenue, VMM and Adjusted EBITDA. Similar to Q4 of 2021, our operating cash flow will reflect a use of cash as policy commission revenue recognized in the DTCA agency is growing and primarily collected in future periods. In summary, we delivered results in line or better than our revised guidance for the fourth quarter, reflecting the resilience of our multi-vertical insurance model and our diversity of distribution channels.
In 2022, we are maintaining discipline in managing operations while investing in select opportunities to drive growth. With the eventual recovery of the auto insurance market, we expect to be in a strong position to capitalize on that recovery and to return to revenue growth and increasing profitability consistent with our long-term model. Jayme and I would now welcome your questions.
We will now begin the Q&A session. If you would like to ask your question, please press star followed by one on your touchtone keypad. If for any reason you would like to remove your question, please press star followed by two. Again, to ask your question, press star one. As a reminder, if you are using a speakerphone, please remember to pick up your handset before asking a question. Our first question is on the line of Jed Kelly with Oppenheimer. You may proceed.
Hey, great. Thanks for taking my question. Just two if I may. Any way to quantify the impact you think you'll see maybe from an organic traffic standpoint, or volumes from more consumer shopping when they get the letter from the insurance company that their rates are going up? Then based just on the guidance, kind of looks like your VMM dollars are going to be consistent with last year. It looks like we're going to see an increase in OpEx. I guess I get the staffing costs. Can you kind of touch on more of those investments? Thank you.
I'll take the first question. Hey, Jed, how you doing? Thanks. You know, it's hard to quantify with any precision the impact that increased rates will have on shopping behavior. But we've seen it historically when, you know, when there's waves of rate increase decisions that'd be followed by a bump in shopping behavior. In this particular case, we anticipate the wave of rate increases to be both widespread and significant. I don't believe it's unreasonable to expect you to see some tailwind of 10%-20% in volume as a result of the rate increases.
Hi Jed. On next year, yeah, there is an additional operating cost built in. I'd say the most significant aspect of that, you know, outside of our investments in DTCA, which are probably most important to note, is also just generally higher operating costs. I think we are not alone in that. We are seeing higher costs even on our wages as the environment for talent is very competitive, and we're seeing that even in the wages and fair market value of our employees. We have a level of increased cost in the model that reflects some of those pressures that we're seeing in the wage model as well.
Got it. Just back to the DTCA revenue, it was $14.5 million. Do you think you're gaining share from some of your other competitors that already reported results and might have struggled with some of the healthcare insurance policies?
Yeah. Jed, you know, obviously we're at a different level of magnitude, right? In terms of this being really our second open enrollment season. I think different from what we're hearing elsewhere is that we were pleased with our open enrollment. We performed, you know, above our revenue targets within the health DTCA business. We did so with economics that we have largely planned for. I think you've heard elsewhere commentary around challenges in the market, more shopping, less conversion. That's not what we experienced. You know, hard to say exactly what others are seeing, but we were very pleased with the performance of DTCA health, and we really took it as a point of validation on the strategy.
Jed, again, just to maybe just add a fine point, directly to the question about market share. As John said, we're obviously starting from a considerably smaller base, but I would think just with the growth rate of three- to fourfold growth year-on-year would suggest that, you know, we took some share from the existing market.
Appreciate it.
Thank you, Mr. Kelly. Our next question on the line is from Michael Graham with Canaccord Genuity. You may proceed.
Thank you. Hey, guys. I wanted to ask a couple. First one is just on the auto headwinds. I think, you know, John, your comments seem to indicate that Q4, you expect Q4 to be sort of a low point and some building from there. I just wanted to see if that was the correct perception. You know, can you identify that like the last couple times this happened, it took sort of six quarters for the industry to work itself out. I think when we first started talking about this, we felt like perhaps this cycle might happen more quickly.
I'm just wondering if, you know, some of the more recent data points you've gathered have, you know, given you any more insight as to how long you think, you know, this cycle is likely to take relative to prior ones.
Yes, Michael. I'll kick it off by saying, you know, we still believe that we did see an increase in January that was largely expected. If nothing else, based on the seasonal nature of budgets with the carriers and the fact that Q1 is a stronger season for auto coming off of Q4. We do think that Q4 was the low point for auto demand and that we now start a ramp going through 2022. I think what you could debate within the industry is what that ramp looks like and what the slope of that line to recovery. As Jayme mentioned, you know, we've been very thoughtful in how we've estimated that recovery. We're being kind of judicious in terms of a modest growth through the year when we look at auto insurance.
We're really focusing on those pockets within auto insurance where we can still grow revenue. That's, you know, things that we highlighted like our third party agents or our first party agents within auto and then of course the other verticals as well. That guidance is built on this combination of, you know, the other things in the business going well and growing as expected. Then we can't avoid the idea that, you know, roughly 80% of the business is off 25% and kind of recover as we go through 2022. That's a headwind that we can't avoid. But we think we're largely seeing it play out like as we expected, right? I think we were pretty early last quarter talking about the trends.
We've seen that, you know, be echoed elsewhere. We're seeing the rate changes for the carriers. We're seeing combined ratios start to get better from the carriers. It's still early on in that process, although that has translated to some increase in demand. It is, as Jayme said, volatile when you look at it. You know, we think there's a slope that goes through the year. It's not a light switch as it's been in the past.
Yeah, Michael, if I could just add a little more color. P&C, the situation is still very dynamic, right? Each week, we're seeing carriers and fleets make what we expect are pretty significant changes to their campaigns. That means pulling out of states or segments or reactivating states or segments as things change. This is like very unusual during more normal times. These are now like weekly occurrences have been since the downturn first started, which used to happen, you know, in normal times would happen maybe once or twice a year. The environment's dynamic, and in the face of that we chose to take a kind of conservative view of the recovery in our forecast. It could come sooner, right, than we're forecasting.
when it comes, the business will be in great shape. As John said, we're firing on all other cylinders, right? I think if you were, you know, if I were to take a glass half full view of it, you might argue that, hey, look, the carriers are getting their rates pushed through. A lot of the driving factors of higher losses are subsiding in terms of inflation, you know, supply chain bottlenecks, the used car tightness in the used car market, and there's going to be more shopping behavior as rates roll through. you know, one could argue there will be a bit of a swinging of the pendulum in auto insurance.
If and when that happens, right, especially in light of the progress we're seeing in other parts of the business, it will be a, you know, it'll be a great swing for us. I think in terms of our expectations with respect to timing, we're assuming it will come through quite slowly this year just because of what we're seeing day to day at this point in time.
Okay. Yep, that makes perfect sense. Thanks a lot, guys. I appreciate the insights.
Thanks, Michael.
Thank you, Mr. Graham. The next question on the line is from Ralph Schackart with William Blair. You may proceed.
Good evening. Thanks for taking the question. Jayme, I wanted to just go back on a comment I think that I heard you sort of touch on the recovery, but just wanted to be clear on a thought I heard you. Did you mention that in certain states or maybe you could provide some color more broadly. In states, even if it's not problem states that have you know reset their rates and consumers are coming back perhaps to shop new policies. Have you seen even on a small scale that traffic pick up where consumers are indeed coming back to the marketplace and shopping policies and/or budgets starting to come back, even if they're starting to you know trickle in and out? Do they have a pace that you would just say see what's going to happen?
Yeah. I would separate the consumer volume from the budgets. On the consumer side, you know, we have seen a noticeable bump in shopping behavior as, you know, we turn the corner into the new year. That is playing out as expected. With respect to budget, we're still seeing it cut both ways. You know, we're seeing as rates get approved, carriers reactivating certain segments or geographies, but we're also seeing them continue to pause out others. It's moving in both directions still. Which again is why we're not forecasting a sort of rapid recovery in the first half of the year. We think it will take a bit more time to play out.
Okay. That's all. Thank you.
Thank you.
Thank you, Mr. Schackart. The next question is from the line of Mayank Tandon with Needham. You may proceed.
Hey, good evening. This is actually Kyle Peterson for Mayank . Just wanted to just touch a little bit on the cost side of the business. I know you guys have previously, you know, taken some actions on the cost side. Seems like it was done to preserve, you know, reasonably well. I guess did some of those cost savings end up getting reinvested back in the business, or is it just that the recovery is taking a little longer and so without the volume there, it's harder to see that in the financial guide?
Yeah. Thanks, Kyle. I'd say there's a bit of a combination there. You know, I'd say the biggest aspect of the first component is what we called out, which is, you know, we are seeing pressure on wages, and we are making sure that we are retaining our folks and being responsive to what the market conditions are. The other component I think is just, you know, that auto is, you know, even with the growth of the other verticals, auto is just such a significant part of the business that pulling back at the magnitude it has puts pressure on EBITDA. It rolls right through to EBITDA and puts pressure on us for the next several quarters as we go through the year.
There's really just no way to avoid that in the auto insurance downturn.
Okay. That makes sense. I guess just a you know follow-up on cost and recovery. I guess just kind of with what you guys have seen you know since you guys reported in November versus now, it seems like there wasn't thought that Q4 was going to be the bottom, and I think the guide coming across will be flattish, at least for the first quarter. Have things sort of gotten worse, like, in December and early January, or have they just not recovered at you know the pace that was originally anticipated?
The Q4 transpired more or less as expected. I think the trough went a little bit lower than we planned for. The good news is, you know, the health business outperformed our expectations, and it was, you know, the sort of benefit of diversification played out in Q4, as the other channels kind of more than, you know, covered for auto. That said, the trigger's been the trough, right? We saw a slight pickup in January. Here we are now in mid-February and things are still sort of dragging near the bottom. You know, again, because of that, we're forecasting most of the recovery to occur in the later part of the year. It's not too far off of our original expectations.
I would say, it went a little bit lower in Q4 and hasn't quite stepped up the way we thought it might in Q1. Does that answer your question, Kyle?
Yeah. Yeah. No, that's helpful. I guess it's just maybe bottom's a little lower than anticipated, and it's taking a little longer to fight its way back. That's helpful. Appreciate the color. Thanks, guys.
Um.
Thank you, Mr. Peterson. The next question is from the line of Cory Carpenter with J.P. Morgan. You may proceed.
Good afternoon. Thanks for the questions. Wanted to ask about the healthcare DTCA business. Now that you've had a few successful Open Enrollment Periods, can you just talk about how that's informed your view on the size of the opportunity going forward and how big of a business it could be for you over time? Sorry, I'm getting feedback. Hopefully it's just me. Just more broadly, you hired a bunch of agents this year. Like what do you need to do kind of next steps just to kind of scale that business to the next level from here? Thank you.
Sure. Thanks, Corey. You know, our vision is to become the one-stop shop for insurance in the U.S., where we really help customers manage all their insurance needs across all lines of insurance and over the arc of their life. This year, you know, was kind of the culmination of assembling the assets that we need to do that and really punctuated in Q4 with the success we had at sort of the next level of scale in health and Medicare. As we think about what we're building, it's more than just a health and Medicare agency. It's really a fully integrated multi-line agency.
In that agency, we'll have agents, you know, who can be cross-trained and rotate across product lines to reflect the seasonal patterns and needs of consumers. We'll have agents who can serve consumers across multiple lines of business to improve sort of retention and LTV over time. Cast in that light, Corey, you know, we think this can become a sort of on equal footing with our marketplace business over time is sort of how we're thinking about it. It's very complementary to the marketplace business. It kind of sits on top of it, where we have, you know, consumers coming through, and in many cases, the right product for them will be State Farm, you know, auto policy. In other instances, it might be something that we offer directly.
That's kind of how we think about it. It really extends beyond just the health and Medicare brokerage, which affects how you think about the sort of potential scale of it over time. Does that answer your question? That was your first question.
Yes. Yes, it does. Thank you.
I'm sorry, Corey. I lost the thread on the second part of your question. Can you repeat it?
No, no problem, Mark. It was inaudible. I apologize. I was just asking, the second part was just you mentioned hiring agents this year. I think doubling your 45 count. What are kind of the next steps, to kind of scale it as you go into, you know, the next Open Enrollment Period? Is it as simple as having more agents? Is it because there's more M&A? Or kind of what do you think you need to do to take it to the next level? Thank you.
Yeah, no, that's a good question. So, you know, certainly there's a straight ahead path that involves growing the team size. As we do, right, and I sort of going back to the vision I cast for it, there's a lot of work to be done to build this integrated both operational and technical platform that will allow us to get where we're going. I think this year will be balanced in the way that we approach growth while we go to work on building the platform, improving unit economics, making sure we understand and have high confidence around the sort of the patterns of these businesses.
I would expect to see growth this year, but it won't just be that there will be a more balanced approach which has, you know, some growth but also improving unit economics as we do.
Thank you.
Thank you.
Thank you. Next call.
Thanks, Cory.
The last question is from the line of Aaron Kessler. You may proceed.
Hi, this is Alex Bolton calling in for Aaron Kessler. Maybe extending the last question. You know, you kind of touched on balancing growth and DTCA. You know, I guess maybe could you talk through some of the cash flow challenges in that business? You know, specifically, what happens with the other brokers in the industry? You know, I guess how are you thinking about balancing growth as you grow that business and it becomes a bigger size within EverQuote?
Sure. Thanks, Alex. So it definitely has a different cash flow profile than our referral marketplace. Generally, our referral marketplace tracks well in terms of cash flow against Adjusted EBITDA. Here within the agency business, those dollars are collected in periods after the policy sale, some first year value and then some trails after that. Traditionally, this has been an area that as we've scaled it, the cash flows coming off of the marketplace has been part of the way we have financed the growth in DTCA. This next year as we look forward, you know, I made the point in my script that we're seeing some use of cash, and that really reflects the fact that we are seeing relatively modest overall Adjusted EBITDA.
The source of cash that normally we would see fueling kind of the growth in DTCA is not there. We do expect that there'll be some growth. As Jamie said, we're carefully kind of, you know, monitoring and managing DTCA for not only growth but also profitability. We consider cash flow as well in there. We're able to kind of governor or invest in the business, especially as we see the economics really justify the cash requirements of the business as well. We are monitoring across all three levels, levers of growth, profitability and economics and cash flow.
Okay, great. Maybe on the third-party agency channel, you know, I guess as rate increases come through even if carriers are holding back and now expect, you know, the third-party agencies to grow as a percent of total revenue. Maybe you can touch on, you know, what your expectations are for the third-party agency channel.
Yeah. The local agents continue to. The channel continues to perform well for us. Our team has done an excellent job of delivering high levels of service to local agents. You know, we've rolled out products that help us improve the sort of connection rates to consumers who come in, you know, online usually through the marketplace. By and large, we believe we have sort of some of the best performance in the industry with our local agents. As a result, it's grown steadily over the years, you know, to and including the back part of last year when we saw contraction in the carrier business. I don't know that the prevailing industry dynamics are going to materially affect or change the agent behavior.
We haven't seen it yet as we saw it acutely with the carriers, but less so with the agents. We have no reason to believe we won't see kind of continued stability and growth in that channel.
Okay. Thanks for the answers.
Thanks, Alex.
Thank you, Mr. Kessler. There are no additional questions at this time. I will now pass it back to the management team for any closing remarks.
All right. Thank you. Thank you all for your time today. Our Q4 performance to me, it represents really a validation of our strategy as diversification enabled us to grow and deliver positive Adjusted EBITDA during unprecedented headwinds in the auto insurance market. The progress we've made with local agents and in our DTCA has set the foundation for EverQuote's next phase of growth as we build the one-stop insurance shop for the digital age. Our team is focused. We're executing well across the business, and we're increasingly well-positioned for accelerated progress and strong performance when the auto insurance industry recovers. Thanks, all, for your time today.
That concludes today's conference call. Thank you, and have a great day.