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Morgan Stanley’s Technology, Media & Telecom Conference 2024

Mar 6, 2024

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Thank you everyone for joining us at the Morgan Stanley TMT Conference. My name is Elizabeth Porter. I'm an analyst on the US software team, and I am very pleased to have with us today Freshworks President, Dennis Woodside.

Dennis Woodside
President, Freshworks

Hi, everybody.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

We are taking audience Q&A, so mics are gonna go around at the end. And for important disclosures, please see the Morgan Stanley Research Disclosure website at www.morganstanley.com/researchdisclosures. And with that, thank you, Dennis, thank you so much for joining us.

Dennis Woodside
President, Freshworks

Thanks for having me. Welcome.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Of course. So for those that might be new to the story, I think it'd just be helpful to get an overview of the business. What is the problem that Freshworks is solving, and really, who is the target customer?

Dennis Woodside
President, Freshworks

Yeah, our target customer is typically a small business to lower end of enterprise, uh, customer. We provide software that makes employees and customers more productive and customer service more scalable, more productive. The primary teams that we're serving are customer support teams, IT teams, sales and marketing, and we do that through an AI-powered solution that currently powers over 67,000 companies worldwide. We're a global company. About 45% of our revenue is in the U.S., uh, about 40% in Europe, and the rest throughout the world. Founded in 2010 in Chennai, India. We have a large presence in Chennai, which gives us a big competitive advantage from a cost perspective, as well as from a speed to market perspective.

We currently are serving customers ranging from the smallest business up to large customers, like a Klöckner in Europe, a big steel company.

Nucor Steel in the U.S. A company like Discover Cards, which uses us for all of their customer support queries. Amex Travel uses us. So that's a little bit of a flavor for the business that we're running.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. And I'd love to get just a, early on, a, a perspective of the demand backdrop. You know, in Q4, you guys really delivered solid results. You're seeing a lot of benefits from kind of moving up market, ITSM doing really well. So can you just talk a little bit about how demand has evolved in recent months, and any sort of initial observations you're seeing into 2024, and how that might look different than 2023?

Dennis Woodside
President, Freshworks

So in last year, there were two big things that drove our success. One is our success in moving up market, and that was very intentional. We saw, really, when I came in, and saw lots of success in larger and larger companies.

And so we reoriented the sales team to focus more up market. We brought in sellers with experience selling into larger enterprises. Our products have matured quite a bit in the last couple of years, so we can serve those larger businesses, you know, like a Klöckner, like a Nucor. So that was a big push, and you see that in the numbers for Q4, where we closed record business in new business over $100,000. That's one of the metrics that we track internally. We have more customers, or we moved more customers into the $50,000-plus cohort than ever before. And we also saw that in our expansion rates ticking up, our NDR ticked up 1%. So that push up market was a big story for last year.

The other big story for last year was the success of our IT products. In IT, you know, we started with ITSM. We now offer a complete suite of products with IT operations management, ESM, with Freshservice for Business Teams, and that market really is ripe for disruption. You have ServiceNow, which competes at the high end, with a product that's very sophisticated, very complex, very expensive, and then there's a lot of on-prem legacy providers that are not innovating. So we've had success in that mid-market. To think of a company with 250 employees, up to 5,000, and the lower end of enterprise-

So think 5,000 employees, up to 20,000. That was really the story for last year, those two drivers of growth. This year, the big story is expansion and drive-

You know, we have 67,000 customers now. We have multiple products that we can sell. We can sell ESM into an IT buyer. That product alone grew 50% quarter-over-quarter. Big, big opportunity there. And then we have AI. Every one of our customers is talking to us about AI. We've had thousands of customers in our beta for Freddy Copilot. That beta ended, and we're now going into GA this quarter. Traction looks good, and we'll have more to say later in the year. But that's the big story for this year: expansion. And then the other story that we're focused on is getting that customer support business back to higher levels of growth. We talked about that at our Analyst Day back in September.

As a business that's growing in the low teens, that needs to be higher, and we're focused on that as well.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. I wanna go back to the expansion piece. You know, over the last year, clearly, it was a really tough environment. Hard to do these upsells. People weren't hiring as much, and in Q4, you guys actually saw your NRR, you know, start to improve, and I think despite all this, you know, despite the fears that we've had in SMB, your growth retention has also held in really well. So, when we look at the forecast, NRR was guided, you know, slightly lower-

in Q1, you know, but what are your expectations for how NRR could just evolve, you know, through the year? And, you know, some of the signs that we're seeing in stabilization now, is that any sort of foreshadowing to potentially get to some improvement as we near the end?

Dennis Woodside
President, Freshworks

Yeah. So we do see internally, two different cohorts of customers. You have those large customers, where there's a lot of expansion opportunity. That's where we're going. That's where we're intentionally putting our sales efforts. And then 40% of our business is still SMB-

and we consider that companies with 250 or fewer employees. Our NDR for that large cohort is much higher than the company average and much higher than that SMB average. So what we need to do is get that SMB acquisition engine back to where it had been in the past. Our focus on field, our focus on larger accounts, we took our eye off the ball a little bit on that SMB approach. A change that I made in the last couple of months is splitting internally the leadership for that SMB business from the leadership for the field business, because we need focus on both. They're very different motions.

One motion is, we've got marketing means and organic means of attracting interest of an SMB, comes to a website, goes through a trial, and then ultimately converts to a paying customer. That's very different than a field motion. So that, we expect, will enable us to get that SMB business back to growth, or the growth rates that we want, which are higher than where they are now. In the meantime, we've got this great kind of larger account business-

A lot of that expansion is playing out, and that's pulling the number higher.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. And another theme that we've been seeing over the last year, as people had budgets under pressure, was this theme of vendor consolidation. How can I do more with one vendor, bring down costs? And you guys have also kind of benefited from that, seeing multi-product adoption, you know, at about 20%-26% of your customer base. So can you just talk a little bit about, you know, what are the customers consolidating kind of from, kind of where are they going on to? And help us understand kind of the longer term platform effect for Freshworks.

Dennis Woodside
President, Freshworks

Yeah. So both on the IT side and the customer support side, we're seeing consolidation, and that completely benefits us. And then we're seeing customers who want to consolidate across products within their enterprise, where they are just looking for fewer vendors overall. And on the CS side, think about where we were, let's say, a year ago, where you have point players that just provide bots. You have point players that just provide AI or conversational layers. All that is in our platform. You get all that when you buy Freshworks. There's no incremental cost of adding those that functionality. There's no tax on you of working with multiple vendors and integrating those solutions yourself.

Most, most, of our customers don't wanna do that heavy lifting of integrating two or three different solutions to, to create what we've already created, so that benefits us on customer support. On IT, something similar is in play, where there are point solutions for ITOM. There are lots of workflow solutions for departments outside of IT, and our customers, when they see... Typically, the, the first thing that they wanna buy, they need, is an ITSM. Once that's up and running and working, the IT department sees other uses and helps us move into these other spaces. So we think that kind of vendor consolidation and just the, the desire to simplify the lives of employees and ultimately the customer support team, in particular, is a huge tailwind for us.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. And I wanna switch a little bit over to AI, everyone's favorite topic. And you guys have done a great job, I think, laying out some of the really early opportunities, whether it's Freddy Self-Service, Copilot, Insights. So first, just on kind of the CX side, you know, how incremental could kind of add-ons from these CX chatbot sessions be with self-service? And how do you think about the displacement risk with agent seats over time?

Dennis Woodside
President, Freshworks

So we have today large-scale customers who themselves are serving millions of-

... consumers, who have been using our bots even before they were AI-enabled, to deflect 50, 60, 70% of their tickets. So it's, it's, it's real now, and we're seeing that just accelerate. In those cases, our pricing model for bots is consumption-based. So a session is defined as a 24-hour period in which a bot is interacting with an individual. And you can think of that as, ultimately, a resolution, right?

We're leading to some solution for the consumer of that company that otherwise a human would need to be involved with. So there's a real economic value to the buyer of that interaction, and that's how we price it. So as consumption goes up, our revenue goes up-

... for that side of the business. For large-scale consumer companies, that's a meaningful part of our overall ARR. Now, lots of companies are not large-scale consumer companies, so the sessions are lower, but over time, that's a nice revenue stream for us to build. On the IT side, there's a similar concept, where we have a virtual agent, and if you have a lot of employees, those employees' queries can be handled by a AI-enabled bot as opposed to by a human. That also has an economic value to the buyer, and we price for that. So we think that over time, that's gonna become a more meaningful part of our overall revenue stream.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. And then on the Copilot side, you guys do have a different pricing mechanism for that. Instead of the consumption side, it's more price kind of per seat, where $29 kind of per seat, per month, does reflect a pretty meaningful uplift to ARPU, when kind of spurs kind of adopt. So can you just give us some updates on how traction for that solution has been kind of thus far to date? And any sort of sense for how we could expect the adoption curve to start to trend?

Dennis Woodside
President, Freshworks

We launched our Copilot product in beta, open beta to customers in the summer of last year.

We have thousands of customers that signed up for the beta without us doing much, without much marketing-

... and really, no sales effort. Those are great customers now to go back to, now that we're in GA, and convert them into paying customers, and that's what we're doing systematically. And the early, early indications are quite positive. A large portion of the beta customers are active users of the Copilot product, meaning that their agents, every day, are going in and using Freddy Copilot to summarize conversations, to... They're taking the suggestions from the AI and publishing those suggestions to the consumer or to their customer-

... as an answer to the question. And one, and we see the real productivity gains. We're seeing some companies see 50% improvement in productivity from the use of Freddy Copilot. So that's real economic buy-value to those buyers, and we are pretty optimistic about our ability to monetize that over time. You know, different customers will have different willingness to pay, so we have to find the right price in the market. I've been pleasantly surprised by the reaction so far, and we have a lot of customers that we're landing that where AI is integral to that land. So in Q4, we landed 80+ big customers because they wanted in on our AI, in particular, the Copilot functionality. It's a way that we can get them in and active quickly.

So in those cases, the customers, we included AI for one year, with the proviso that after that year, you know, which gives us a year to make them successful, we'll price the Copilot product. So there's multiple ways that we can drive value-

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great.

Dennis Woodside
President, Freshworks

for us and our customers from AI.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Awesome. So to round out this whole three-pronged approach that you guys are taking to AI, the last one is Freddy Insights, and that's expected to be rolled out later this year. But can you just give us a view of kind of how you expect this offering to be used by customers? You know, it's a little bit different than what we're seeing-

Dennis Woodside
President, Freshworks

Yeah

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

... on the chatbot side. You know, any frameworks on how you think about monetization?

Dennis Woodside
President, Freshworks

Insights is a product designed for the manager. So I'm managing a customer support team or an IT team. I come in, and typically I'll have a whole slew of Power BI dashboards to understand what's going on, and then there's sort of a dig here exercise to understand the performance of my teams. How are we doing in Asia? Are we meeting our SLAs? Where are there anomalies that I need to dig into and understand that performance in order to improve? For Insights, we take away that cognitive load, and Insights surfaces proactively things that the manager should be paying attention to. So it obviates that need for the hunt-and-peck, find the insight.

So it's a really interesting product for us, where we are in the process of figuring out how do you price that? Because the number of users is not gonna be great, but the economic value is gonna be quite high. For now, we're more focused on... Well, we're also focused on driving that adoption and seeing the use cases that our customers are finding of value for that product. We're gonna figure out how to monetize it over the course of this year and expect to go into GA in the latter part of this year.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. At your Analyst Day in 2023, you disclosed kind of Freshdesk and Freshservice, both with $300 million in ARR. Kind of that Freshdesk side growing kind of more low- to mid-teens%, while, you know, Freshservice growing in this low 40s% range.

Dennis Woodside
President, Freshworks

That's right.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

You know, we're seeing a big improvement from IPO, and you know, Freshdesk was maybe around $200 million, and Freshservice was around $100 million. So give us a sense for, like, why Freshservice is seeing so much stronger growth. What are some of the factors from the macro perspective, and how durable do we think that is?

Dennis Woodside
President, Freshworks

Well, first of all, the TAM for IT is huge, right? The TAM estimated by Gartner, I think, it's a $20 billion TAM. And you have, you have ServiceNow at the high end, who's done very well, but the market's still pretty fragmented. Their penetration of the overall market, I think, is in, you know, low 20s or high teens overall. So there's still a lot of business out there, especially in that mid-market and lower end of enterprise, that is not served or is served by kind of legacy on-prem players, all of which are owned by private equity, not where they're not really investing in innovation at the rate that their customers want.

So we saw that and have systematically built a product, single platform, starting with ITSM, but then going into ITOM, going into ESM, ITAM, and that, that is what the market wants now. That's really resonating with the market. The product itself is easier to implement than our competing products. We know that from working with partners. Our average implementation time is in weeks, not certainly not years and not months. And the product was built with the agent in mind, so it's very easy to train your agents on our IT product. All of these things are very relevant for a buyer. On top of all that, our total cost of ownership, when you consider the cost of implementation, the cost of changing workflows once you've implemented, is about a third that of our competitors.

So that's enabled us to win a lot of business, and, and both, you know, replacements of legacy on-prem, and then competing directly with ServiceNow at that lower end of enterprise. Most companies, you know, what we have built is what most companies need. If you get into massive, massive companies that, that can afford to have specialists that just work on, like, let's say, a ServiceNow deployment, that's- that can work for that large company, but most companies don't have that. So that space in the market really is what we occupy now, and that's what we're really just building the business on.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. And then you mentioned for the, a little more of the SMB side of the business, but doing better job at the kind of low-end inbound motion that, that's coming. Anything else in terms of more Freshdesk broadly, of, of how to really drive the acceleration in that growth rate?

Dennis Woodside
President, Freshworks

Yeah, I think, you know, we've internally been so focused on moving upmarket, that we to some degree took for granted that inbound business-

And we haven't been innovating as quickly as we should have. So now we've changed the leadership structure. We have the person who's leading, Mika Yamamoto, who came to us from F5, who's leading both marketing and that SMB business.

Marketing is really what integrated into how we compete in SMB. So we see a lot of opportunity in stuff that is optimizing that purchase funnel. So getting businesses that come in, trialists, to be successful in the product earlier and faster, as a big area for us to win. The other thing that has been where we've seen some early success, and I think is promising, is we launched a new customer service product called the Customer Service Suite in August of last year. That combines conversational elements, so consumers who want to interact with their support team through Instagram or WhatsApp or SMS with traditional ticketing. And that product is off to a great start. That's very well suited for a small business all the way up through a large business.

We had a number of large wins in Q4, for that product, so that also is a catalyst in the SMB business.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. Then moving on to Freshsales and Freshmarketer. That historically has been a smaller contribution to the portfolio. At your Analyst Day , you disclose that they're around $25 million in ARR. And you—how synergistic really are these products, kind of, with the broader portfolio? And is there anything that's needed from a product or a go-to-market perspective to really help these solutions become more meaningful contributors?

Dennis Woodside
President, Freshworks

So I think Freshsales and Freshmarketer has a lot of promise for us to potentially be the next $100 million business, right? We've done it with IT. Obviously, we did it with customer support to start with. And the reason I think that is, there's again a market space that's not really well occupied. You have HubSpot, who's doing a great job with say very small companies under 100 employees. You have Salesforce, which obviously is the enterprise leader. But there are a large number of higher-end SMB, lower-end enterprise and mid-market companies that are looking for something that's simpler than and less expensive than what Salesforce is offering, but more sophisticated than what HubSpot's offering, and that's what we're building. We run our company off of Freshsales and Freshmarketer.

We're seeing upsell opportunities from customers that have been successful with our IT product and our CX product. An example is Addison Lee, which is a car service company in the U.K. They were a Freshservice company that now runs all their sales and marketing on our products. Another example is Blue Nile, that runs customer support. It started with customer support, now they run sales and marketing on our product. So we see the opportunity for that kind of mid-market upsell. And from a product standpoint, there's more we can do in getting people into the funnel and making them successful in that trial experience, and that's what, that's what we're focused on now. From a feature complete standpoint, a lot of the features are there.

It's more of a matter of getting our go-to-market engine really operating and upselling into that large, customer support base and that large IT base.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. I wanna get a little bit into the financials as well. If for 2023, kind of you exited the year with a constant currency billings growth of around 20%, and the forward revenue guidance is for around 18%-19%. And a pushback we often get from investors is, you know, it doesn't seem like as low of a bar, just for that initial guidance. So what do you need to underwrite in terms of kind of renewals, new business activity, kind of macro versus your own execution, to, you know, achieve the guidance, and, and what is driving your confidence?

Dennis Woodside
President, Freshworks

Well, I think we, you know, we, we guided to something that we think is, is achievable. And if we look at the, what you need to believe, the NDR numbers that we're guiding to are not meaningfully different than where we are today. So I think you need to believe that this motion upmarket continues. That's what, that's what we're banking on, and we're able to continue to compete successfully, in particular, in IT, in these larger accounts. I don't think you need to believe that the customer support business is going to massively accelerate. That's upside. Same with Sales and Marketer . Any acceleration there really is upside, and that's how we constructed the, the guide.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. And then just-

Dennis Woodside
President, Freshworks

Same with AI. We did not bake in upside from increased expansion that's AI driven.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

And I think it's really encouraging that you guys have had these products out in beta for AI, seeing the success so far, and just now kind of starting to monetize them. I think Freshworks is one of the early ones that we're seeing kind of make moves along the side, so we'll be staying tuned. On the kind of more longer-term outlook, the fiscal 2026 target for about $1 billion revenue suggests around 20% CAGR. So what are some of the key drivers across, kind of, the upsell, cross-sell, that kind of gives you that confidence in kind of maintaining that durable growth?

Dennis Woodside
President, Freshworks

Well, we should be growing a lot faster than that, right? We put out a number that we think is achievable, and that, that is the 20% CAGR number. That number anticipates really no change to current course and speed, that we're cont- we continue to be successful with IT, with that upmarket motion, that our business becomes more mid-market, lower end of enterprise centric, that our business becomes more IT-focused over time, that the customer support business doesn't have some rapid acceleration. There's no AI that's baked into that number-

Because that, when we published that number, we had just launched our AI products into beta. And our philosophy is that we're gonna provide a number that we have visibility into. There's no upside from Sales or Marketer baked into that number. So, you know, our goal, our job, my job, is to exceed that number meaningfully over time, and I think we've got all the levers to do it. Think about AI, think about the breadth of the IT products that we now have to sell in, relatively low penetration of the market, potential upside from CS, potential upside from Sales or Marketer over time.

So all those things, I think, are things that excite us internally about, "Hey, we can not only just do this, but we ought to be able to beat it.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

On the margin side, your guidance, the guidance for fiscal 2024 implies, you know, about a 50 bps expansion this year. Just want to think about what are some of the incremental kind of investments that you guys are expected to make this year, and kind of the willingness to invest, kind of what does that say about your view on kind of the broader demand environment?

Dennis Woodside
President, Freshworks

Yeah. So last year, we had pretty substantial expansion, free cash flow, operating margin, you know, what have you. This year, we are investing roughly $70 million more in OpEx over the course of the year, and a meaningful part of that's going into product and engineering, which is a team that we actually held flat last year. So you've got some kind of pent-up growth that you need to fund. We see opportunities to invest in that IT product for sure, but also in customer support and of course, in AI. That's where those, you know, those funds are going. We see incremental investment in sales and marketing over what we did last year, in particular, to fund that continued march upmarket, and then to fund that reinvigoration of the SMB business.

Now, the way we've constructed our P&L, the investments are in there, but the upside is not.

So if we don't see the upside, we aren't necessarily gonna spend the money, and if we do see the upside, that's all incremental to the bottom line, right?

That's how we set the year up, to give you a little bit of context.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

That's great. Thank you. So, I'm gonna ask another question or two, but after that, we will have mics come around for anybody in the audience that has questions. I wanted to go a little bit on kind of the M&A side. Your product portfolio has really been built organically. You know, how do you think about, you know, staying with that model, opportunities to be opportunistic in tuck-ins, and any sort of areas of the portfolio that you think you can, you know, do a greater job servicing?

Dennis Woodside
President, Freshworks

So I think, you know, we've done smaller acquisitions in the past, mostly acquihires and a couple of small tuck-ins that had technology that formed the basis for functionality that we have now, such as chat. Going forward, you know, we have the financial capability of doing some meaningful transactions if we want. We have over $1 billion in cash in the bank. I think that we see opportunity across the portfolio. In particular, you know, in IT, there's just a lot going on. There's a-

We're following our customers, and our customers are asking us for capability in multiple areas that are adjacent to where we are today. So we're always on the lookout for those kinds of deals that are meaningful and that can move the needle for us. We're not gonna do anything crazy, but I think that there are some interesting opportunities that we're looking at now, and we'll see where those go.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Okay. Do we have any audience questions?

Speaker 3

Hey, Dennis. Can you comment on the Klarna news from last week? And, you know, maybe specific to them, kind of what are we doing with you, kind of what is integrated into your solutions, and then, like, broader picture, kind of what kind of customers will kind of use your own technology versus maybe, you know, I don't know, they're on the larger side, maybe try to go on their own?

Dennis Woodside
President, Freshworks

Yeah. So Klarna is a big fintech, pre-IPO, and they have always used their own technology for level one support, so for answering the simpler questions that come in from their very large consumer base. What they published last week was that they're applying AI to that use case. We have always been their solution for level two support, so complex escalations that can't be resolved in that first interaction with a customer. That hasn't changed. They, in fact, recently renewed with us, and wouldn't have done that had they thought that, okay, we're not an important part of their overall solution. So they're unique in that they have, I don't know, hundreds, if not thousands of engineers that can work on this problem for them.

We haven't seen any other customer go that route, and we think most customers aren't going to be able to go that route or want to go that route. And, you know, the investment required to stay on the leading edge and to really continuously innovate in this space is pretty high. So we'll see if that, you know, how that plays out over time, but for now, we haven't seen anybody else doing that.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Any other questions?

Speaker 4

I want to ask how you guys are leveraging your own tools internally.

You know, the promise of AI is to drive efficiency for your customers. What sort of efficiency benefits are you guys seeing as you develop and use your own tools? And what does that mean for the impact for the longer-term operating margin?

Dennis Woodside
President, Freshworks

Yeah. So we use AI extensively now across our business. We use our Freddy for Developers -

which is a product that enables developers to create integrations more easily between our products and other products. We use that internally to develop integrations with third-party products. We use our customer support Freddy AI Copilot to improve our agent productivity. We have thousands of customers, too. They're asking us questions all the time, too. We're handling those questions through Copilot. We're using Freddy in our Sales or Marketer product to suggest to our reps which prospects have greater potential than other prospects, and what is the next best action that they ought to take with respect to their customer base. So we're seeing meaningful productivity gains, and I think what we're seeing is comparable to what you would see, what some of our customers are seeing. We can...

In certain parts of the business, we can see productivity gains of close to 50% from the application of AI to our own business. So over time, as we get better at it, you know, we're gonna externalize that and share more about how we're using our own products to be more efficient and effective.

Speaker 4

From the analyst day, the kind of medium-term model, it was targeting, you know, 18%-20% operating margins, which suggests you kind of need to expand around 500 bps a year from the guidance for about 8% in 2024. How do you think about kind of what are the levers to be driving that? You know, how much is that kind of this AI piece? How much is top line?

Dennis Woodside
President, Freshworks

Yeah, you know, a big part of it is expansion generally, right?

So, as our base gets bigger, more and more of our incremental is going to be coming from that expansion lever and growing ARPA overall. And so that's historically has been organic addition of seats. Customer support team expands, and IT team expands. We add another department, and your seat count goes up. But incrementally going forward, that's going to be true cross-sell of IT into CS. So, you know, half of our top 20 accounts today are both IT and CS customers. We think that's a big opportunity for us over time. More and more is going to be adding in, Copilot, moving customers from lower paid plans to higher paid plans.

The AI functionality is only available in our Pro and our Enterprise edition, so if you're on a lower paid Growth edition, you need to move to Pro in order to get AI. We think every business is going to want AI, so that's another lever that we're looking at. And then that, that motion from within IT, from just serving the IT team to serving all teams, HR, finance, legal.

We see workloads on our Freshservice for Business Teams now in those departments. That's another huge lever. So the leverage in the business model is going to come from that top line.

That's where we're really focused, and then obviously from being smart about our incremental costs.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

When we think about kind of the partner channels, you know, is that an area that you guys can do more with to drive that leverage?

Dennis Woodside
President, Freshworks

Yeah, we haven't talked as much about partner. I mean, today, about a third of our inbound or of our new business originates with a partner referral of some sort. That could be much higher, and as we go upmarket, more and more partners are helpful in integrating our solution into a complex IT environment. So we're increasingly bringing in partners to that upmarket sale, and then they're, in return, bringing business back to us. We know when partners get involved, our close rates go up on new sales, our retention rates are higher, so that's a huge opportunity there. We announced a partnership with AWS-

... where we're one of their preferred partners. We're in their marketplace today. If you're a customer of AWS, and you have unused credits with AWS, you can use those credits to purchase our software. That's a big motivator for, for purchases. We've, we've a number of large accounts that landed in Q4, and that was a reason that they chose us and a reason that the sale moved as quickly as it did. So I think we see, we see potential there as well. And then there's a number of interesting software partnerships that we're pursuing, new integrations, with the likes of Workday, that also potentially could offer a, a sale motion along with them. So over time, yes, partners is something that we, we are leaning into, and I think will, will drive real value for us.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. Do we have any audience questions?

Speaker 4

I want to ask on the balance sheet a little bit. You ended Q4 with over $1 billion in cash and marketable securities. What are your capital allocation priorities? You have a good chunk there, so plenty of opportunity.

Dennis Woodside
President, Freshworks

Yeah, I think for now, we're... You know, we've said in the past that how to allocate that capital really is a board decision, and we talk to our board every quarter about what might we do with that over time. While we're in a mode of really driving that top-line growth, while there are potential acquisitions out there to be made, you know, I think we're just- we're sitting tight. But it is something that we look at, and we make sure that we're managing prudently. And we think it's an advantage to have that kind of capital at the ready if opportunities arise.

Speaker 4

With the last couple minutes that we have left, you have a lot going on in, in 2024, you know, whether it's expanding the portfolio, AI, you know, the move-up market continuing to gain momentum. So from sitting in your seat, what are the one or two things that you are most focused on and, and most excited about in the year ahead?

Dennis Woodside
President, Freshworks

Well, yeah, across the company, we're focused on AI because there's just pent-up demand. Customers want to talk to us about how they can use AI to improve their business, and they realize they need AI to be on a platform that makes their employees more effective and their customers happier. So every conversation is about AI, and every internal conversation really is about: how do we drive adoption, drive customer success, help the customer see the value, and then ultimately monetize? So that, I would say, is the number one thing that we're-

... super excited about. And I think that's related to this theme of, okay, we've figured out the motion of how to acquire new business. We need to figure out the art of really expanding the relationship we have with our existing customers now that our portfolio is much broader. So those two things overlap and are related, but that's where I'm spending a lot of my time.

Elizabeth Porter
Executive Director, Equity Research, Morgan Stanley

Great. Awesome. Well, we're looking forward to everything that comes in 2024.

Dennis Woodside
President, Freshworks

Thank you. Thanks.

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