Thank you and good afternoon. Before we begin our formal remarks, I need to remind everyone that part of our discussion today may include forward-looking statements which are based on the expectations, estimates, and projections of management as of today. Forward-looking statements in our discussion are subject to various assumptions, risks, uncertainties, and other factors that are difficult to predict and which could cause actual results to differ materially from those expressed or implied in the forward-looking statements. These statements are not guarantees of future performance and therefore undue reliance should not be placed upon them. We refer all of you to our recent SEC filings for more detailed discussion of the risks and uncertainties that could impact future operating results and financial condition of Goosehead Insurance. We disclaim any intentions or obligations to update or revise any forward-looking statements except to the extent required by applicable law.
I would also like to point out that during this call, we will discuss certain financial measures that are not prepared in accordance with GAAP. Management uses these non-GAAP financial measures when planning, monitoring, and evaluating our performance. We consider these non-GAAP financial measures to be useful metrics for management and investors to facilitate operating performance comparisons from period to period by excluding potential differences caused by variations in capital structure, tax position, depreciation, amortization, and certain other items that we believe are not representative of our core business. For more information regarding the use of non-GAAP financial measures, including reconciliations of these measures to the most recent comparable GAAP financial measures, we refer you to today's earnings release. In addition, this call is being webcast. An archived version will be available shortly after the call ends on the investor relations portions of the company's website at goosehead.com.
With that, I'd like to turn the call over to our Chairman and CEO, Mark Jones.
Thanks, Dan, and welcome to everyone on the call. We're starting to see very tangible results from our efforts to upgrade much of the senior and middle leadership teams and manage the business in a smarter, more sophisticated, and scalable way. I'm really proud of how well our team is working together with singular focus on winning and creating value. We delivered an exceptional first quarter of 2023 with strong top and bottom line growth. Total revenue increased 40% compared to the prior year quarter. Core revenue grew 42%, and premium, the best indicator of future revenue growth, increased 41% during the quarter. Our adjusted EBITDA margin expanded approximately 1,500 basis points. While we expect to see some continued headwind in the housing market, we have more than overcome this with better, more focused execution, taking advantage of industry turbulence to gain market share.
Additionally, premium pricing will likely remain a tailwind for us throughout most of 2023 as carriers take rate to try and restore their underwriting profitability. We are very fortunate to have chosen a business with stable demand across virtually all economic backdrops. If you live somewhere or drive something, you need the product we sell. We've been thoughtful in where we play in the value chain of our industry. In the segment we believe has the greatest potential for consistent, strong economics, and we operate among a competitor set that cannot adequately meet the needs of insurance buyers due to lack of one or more critical elements: product choice, industry-leading technology, and knowledgeable and professional sales and service agents. In addition to being in the right place in the value chain, our results are the product of a number of very deliberate decisions.
Our clear focus on upgrading our human capital to the team needed to profitably scale our business as we transition into a large corporation. Relentless, disciplined execution against our strategy. Proactive management to take advantage of economic turbulence. For example, our ongoing efforts to gain share have allowed us to grow lead flow by 55% despite the housing market slowdown of more than 20% over the last year. We're being much more strategic about utilizing and optimizing company resources and doing more with less. A great example of this in the current quarter was in corporate sales, where we grew new business premium by 3% year-over-year, while at the same time rationalizing headcount by 44% as we manage out unproductive agents. We're returning to the recruiting strategy that made us remarkable in the first place.
One focused on quality over quantity, and that is grounded in principles of hard work, innovation, teamwork, exceptionalism, and an integrity in delivering for our clients' needs. All of this is enabling us to drive strong top and bottom line growth with expanding margins. We continue to see a strong rebound in performance in corporate sales. Q1 new business productivity per agent was up 55% from the same period last year, with new business productivity for agents with us less than 1 year up 88%. Corporate sales recruiting on key college campuses is progressing well, and we have strong, high-quality classes that will be joining us in June and throughout the rest of the summer and early fall.
The quality threshold is very high, with only about 5% of people interviewing with us receiving an offer. Our close rates on offers have more than doubled. Our value proposition to campus hires is truly extraordinary, with a clear path to becoming a Goosehead franchisee business owner with very significant wealth creation opportunities after what is essentially a paid apprenticeship at corporate. We expect this to drive strong and high quality growth over time in the development of seasoned agents eligible to become franchise owners. The retooling of our franchise business to focus on quality agencies is progressing. We continue to rationalize the base to remove unproductive franchisees that consume resources, but don't contribute meaningfully to revenue or follow our model. We anticipate the turnover to peak by the end of Q2. For franchise churn to begin to normalize again at that point.
Franchise recruiting has been reorganized to focus tightly on an ideal candidate profile in specific geographies we believe represent the most attractive opportunities for us, leveraging sophisticated Digital Marketing campaigns with a leaner, more cost-effective, and productive sales force. We're focusing our investment of our intellectual capital to support agencies that are scaling their business. For example, the Pinto Agency in Miami just hit an important milestone, surpassing 25,000 policies in force. They represent a great model of what we would like to help many of our other franchises emulate. We couldn't be more proud of Jonathan and Mike Pinto as our partners. A key area of support we're providing is assisting with recruiting producers for franchisees.
This began in the third quarter of last year when we placed 5 producers, ramped up to 11 producers in Q4, 18 in Q1 of this year. We anticipate placing at least 40 producers with franchisees in the second quarter of this year and roughly 150-200 for the year. Historically, each of these producers have been generating equivalent revenue to launching 1.7 new agencies. Producers that have started this year are tracking above historical productivity, closer to what we expect from corporate account executives. We continue to execute on our plan to convert at least 30 corporate sales agents into franchisees this year. We launched seven in Q1 and continue to see very strong demand from top producing corporate agents. One of these agents to recently launch a franchise is Jessica McNally, a former Corporate Sales Manager.
Jessica launched in January and is personally producing over $20,000 a month in new commissions. She's already hired two producers who completed training in March and were among the most productive agents in their training class. Remember that franchisees who convert from corporate perform like they are on steroids and are approximately 6x as productive as an average new franchise. In Jessica's case, it's more like adding 8-10 new agencies. Over time, we plan to ramp up the number of corporate conversions. We anticipate they will drive a large portion of our growth in the franchise business, which we expect to be highly profitable. Mark Miller will discuss our Digital Marketing and Technology progress in more detail, just to share a couple of highlights. We have added significant talent, the team is now executing with much higher velocity and quality.
Quote-to-issue remains a top priority. We're tracking to our plan to have several major carriers fully operable on QTI this year. Tech improvements to Aviator, our proprietary comparative rating application, has driven strong productivity gains with both higher close rates and package rates, which we also expect to help strengthen retention. We are pleased with the results of our Digital Marketing efforts, which are now producing a substantial volume of high quality, cost-effective leads. We're excited to further leverage these capabilities later this year to take full advantage of our emerging QTI capability. Finally, it is with mixed emotions that we announce that Ryan Langston, our longtime Chief Legal Officer, will be transitioning out of his full-time role with Goosehead to become President of N5B Capital, my family's investment arm.
Ryan has been with us since 2014 and has played a major role in our development as first a private and then a public company, and has ably served as our Corporate Secretary. We're very grateful for his service and are pleased that he will continue to support Goosehead Insurance in an advisory role to the board. We added John O'Connor, our General Counsel, about a year ago. He's been working closely with Ryan in all facets of our legal department. John is a 10-year veteran of Weil, Gotshal and extremely well qualified and prepared to take over our legal team and become Corporate Secretary. Overall, we're very happy with our start to 2023 and what we expect to be a strong year for profitable growth for Goosehead Insurance. I'd like to thank our incredible team for their efforts and turn the time over to Mark Miller.
Thanks, Mark. Good afternoon, everyone. Last quarter, I outlined our strategic priorities for 2023, which included improving overall corporate and franchise new business productivity, upgrading our recruiting and talent development for both corporate and franchise distribution, investing in our service function to protect our profitable renewal base, expanding Digital Marketing efforts to drive cross-selling and other referral business, and improving our Technology platform to support core business growth and expanding distribution through partnerships. I'm very pleased with the progress we've made around these strategic priorities, and I'm excited about the positive energy these initiatives are generating across the organization. Currently, a significant portion of my time is focused on recruiting and building a high-performing franchise business. We believe thoughtful expansion of our Franchise business represents one of the greatest opportunities to create outsized returns as we build high-quality scale franchises in every city in America.
We've done a good job in attracting many talented and successful franchise owners over the years. Today, many of these owners have thriving businesses with strong revenue and profitability growth. However, going forward, we're adjusting our recruiting approach to improve the long-term health and of the entire franchise community. For the next phase of our Franchise Evolution, we have resized, refocused, and restructured our Franchise development team and aligned it with our Marketing and Franchise Operations. Together, their goal is to target the right type of franchise owners in the right geographies. We're recruiting prospective owners with the passion and perseverance to build long-term growth assets. We're also directing franchise launches toward areas with favorable product and demographic characteristics.
Today, five states account for roughly 65% of our Franchise revenue, and we have a huge untapped potential in many states where Goosehead currently has low penetration, such as Arizona, Colorado, Georgia, Minnesota, North and South Carolina, Utah, and Washington State, just to name a few. While we have highly successful existing franchises in states like California, Florida, New York, and Texas, we have been slowing launches in these geographies as current product access challenges have made it difficult for new franchises to thrive. We believe that over time, market forces will self-correct, and these geographies will once again represent excellent opportunities for franchise ownership. I see a point in the future where we could have up to 50 or more mega franchises across the U.S., with many producers in each one and thousands of smaller growing franchises.
A large part of this expansion strategy will be driven by our dedicated recruiting efforts for franchises, additional business operations training and support, and the increasing launch of corporate agents into franchises that have demonstrated the ability to ramp new businesses and scale at accelerated paces. During the quarter, we launched 83 new franchises and culled 109 underperforming franchises that were not following our model. Importantly, these underperforming franchises only accounted for about 1% of new business. We're also seeing early signs of improvement from this quality over quantity approach. Our first quarter franchise launches are pacing 33% better on new business production than franchises launched in the first quarter a year ago. While all of these efforts are slowing operating franchise growth from historical levels, I'm confident that this will be more than offset over time by higher productivity and higher franchise success rates.
Today, our top corporate and franchise agents generate similar levels of productivity. However, our average franchise agents with greater than 1 year of tenure are roughly 40% less productive than equivalent corporate agents. We will strive to meaningfully close that gap over time. Turning to other areas in the business. On the Corporate side of the business, we're seeing the highest agent productivity levels in recent company history. Total Corporate agent productivity in Q1 increased 55% year-over-year. For agents less than one year, we are seeing 88% year-over-year growth. These exceptional levels of productivity are allowing us to generate 95% of last year's production with 44% less headcount and helping fuel a rapid margin expansion.
We've seen a pronounced cultural shift in Corporate sales over the past several months that gives us confidence to adding significant number of high-quality college graduates back to the business this summer. Overall, I couldn't be more pleased with the rapid transformation of the corporate sales function and the trajectory of this team for the rest of the year. When I joined a year ago, our service agents were delivering high-quality experiences for clients, as evidenced by our industry-leading Net Promoter Scores. We'd fallen behind on headcount, and our call wait times had reached unacceptable levels. Today, I'm pleased to report that our average service call wait times are down 70% from the peak in the middle of 2022. Now we're beginning to optimize the cost structure through ongoing technology initiatives and increased outsourcing on non-client-facing service functions.
One of our most significant differentiators continues to be our technological advantage. During the quarter, we added 15 engineers to our Technology team, significantly increasing our output capabilities. The cornerstone of this advantage is our proprietary Aviator platform, which drives significant productivity improvements for our agents. While QTI remains our most notable technology investment in the first quarter, we delivered a number of additional enhancements to Aviator, which are driving increased bind and package rates. We continue to relentlessly focus on the agent interface to provide efficient tools that allow our agents to deliver the best client experience in the industry. In the second quarter, we expect to fully integrate a large language artificial intelligence chatbot with Aviator. We believe this integration will allow our agents to rapidly access vast amounts of insurance related information and quickly answer client questions.
In future quarters, we anticipate expanding this integration to our Digital agents so that our clients can have access to the same resource. On QTI, we remain confident that we will have a number of meaningful carriers with quote to issue capabilities this year. The momentum in our partnership organization is building rapidly, and our business development pipeline continues to grow. Earlier this week, we announced a strategic partnership with Vivint Smart Home, a leading smart home security company with 1.9 million customers. This partnership demonstrates how Goosehead's geographic reach, innovative technology, and choice model differentiate us from the competitors and allow our partners to embed adjacent high value ad services into their existing go-to-market motions.
We believe this partnership will further simplify the process of protecting and securing homes for clients and help to reduce claims and losses for the benefit of both clients and carrier partners. We continue to be in various stages of discussions with several potential partners across a variety of industries. I'm extremely excited about the potential of our partnerships with Vivint and our other continued technology and partnership progress. Our Digital cross-selling efforts are also driving revenue lift. We expect further benefit as we leverage our new quote to issue capabilities. Cross-sold new business to Digital Marketing is up double-digits sequentially and quickly becoming a powerful lever for new business consistency and lead diversification. We also know this cross-selling motion is also a critical initiative in lifting client retention rates as adding an additional line of business increases customer retention by several years.
I'm extremely happy with the operational improvements we have achieved over the past year. I'm even more excited about the improvements to come that we believe will allow us to drive significant and sustained revenue and earnings growth as we become a larger company in the personal lines universe. With that, let me turn it over to Mark Jones Jr.
Thanks, Mark. Hello to everyone on the call. We are very pleased to be seeing continued improvement in productivity and earnings power from the strategic decisions we are implementing. We expect these changes to drive further momentum over time as we drive consistent high levels of revenue and earnings growth. Our premium in the first quarter, the leading indicator of future revenue, increased 41% to $638 million. This includes franchise premiums of $491 million, up 44%, and corporate premiums of $147 million, up 33% from a year ago. We are operating in a segment of the value chain that is naturally hedged, which creates strong and consistent results and insulates us from the challenges that carriers or captive agencies face.
Pricing in the personal lines market continues to accelerate as we saw premium retention in the first quarter of 102% versus 100% in the fourth quarter and 94% a year ago, compared to our strong client retention of 88%. As carriers recover their underwriting profitability through premium increases, we should see premium retention trend back towards client retention. As pricing stabilizes, more carrier product becomes available in the most challenging markets, which we believe will further power growth and contingent commissions should return to historical averages. Our policies in force at quarter end was $1.4 million, up 23% from a year ago as our actions to improve productivity have a near term impact on PIF growth.
We would expect some slowing of the PIF growth rate in the second quarter, but we expect that the growth rate will stabilize and begin to re-accelerate as we move to the back half of the year. Total revenue for the quarter was $58 million, an increase of 40% compared to the prior-year period. This includes core revenue of $52 million, up 42% in the quarter, driven by high levels of client retention, increasing productivity, and P&C pricing momentum. Contingent commissions in the quarter were $1.9 million compared to $1.8 million a year ago. We continue to expect contingent commissions to be about 40 basis points a premium for the full- year, with the majority hitting in the third and fourth quarter as carrier profitability challenges persist and prevent significant contingency growth.
We are continuing to improve the quality of our operating franchise force and prospective franchise additions. In the quarter, we launched 83 franchises as we continued to balance our robust pipeline with higher standards of quality in our recruiting and more targeted geographies. We terminated or transferred 109 underperforming franchises in the quarter, representing about a 31% annualized churn rate. We expect churn to remain high in the second quarter before beginning to trend down gradually towards our historical levels of 10%-15%. Importantly, this churn of underperforming franchises remains a de minimis piece of new business generated at about 1%. Operating franchise count at quarter end was 1,387, as our culling actions for quality are impacting the overall unit growth.
We could see some further near term slowing in the growth rate of operating franchises due to expected culling efforts in the second quarter and higher recruiting standards. However, we believe total franchise producer growth and increasing productivity will more than offset this over time. Our total franchise producer count at quarter- end was 2,098, up 10% from 1,912 a year ago and down slightly from the 2,101 at year-end. Our expectation is for growth in the total franchise producers to accelerate, particularly in the back half of the year, as our franchise recruiting team places producers with our most successful agencies, more corporate conversions launch and begin hiring, and our culling of underperforming franchises normalizes. We are beginning to see some new business productivity improvement from the actions of our franchise development force.
This is being partially offset by the challenging product environments, which are slowing growth in a number of our larger franchise states, including Florida, California, Louisiana, and New York. We expect pricing actions by underwriters will gradually improve in the operating environments in these states and improve product availability for our agents. Turning to our Corporate Distribution, we are extremely pleased with the production we are generating with significantly fewer agents. Our Corporate headcount at the end of the quarter was 276, down 44% from a year-ago and also down from the 320 at year-end. The sequential decline in corporate headcount was partially due to the seasonality of hiring, which is negligible in the first quarter but ramps in the second and third quarter during the on-campus recruiting season.
We believe the improvements we have made to management, culture, and productivity in our Corporate sales team give us an improved platform to reestablish corporate growth and importantly, act as a high conviction talent pool of potential mega agencies. We expect the corporate headcount will grow from the current levels and for the full- year versus year-end 2022. As we have said, the level of our agent growth will be governed by trends and productivity. While the addition of new agents may temporarily impact the less than 1-year agent productivity, we will be closely monitoring new agent success rates to ensure they are meeting our high standards. We believe there is significant room for further expansion in the greater than 1-year agent productivity over time as we continue to invest in our Aviator platform, execute successful marketing campaigns, and enter into strategic partnerships to add incremental lead flow.
Moving to our expenses. We performed well in the quarter as we continue to balance expense discipline with reinvestment for growth. Total expenses excluding equity-based compensation were $47.8 million, an increase of 19% from a year ago. Compensation and benefits increased 18% as we invest in top-level talent in our partnership, technology, marketing and service functions, partially offset by headcount declines in corporate sales. Other G&A expense of $15.9 million was up 17% for the quarter. We expect G&A expense growth rate to increase during the year as we make additional investments in our Marketing plan, see increased travel expenses related to Corporate recruiting, and execute on our franchise development plan. Bad debt expense for the quarter was $1.7 million, compared to $0.8 million a year ago, due to culling of our signed but not yet launched franchise pool.
Adjusted EBITDA in the quarter was $10.2 million, up from $1.3 million in the year ago period. Adjusted EBITDA margin improved approximately 1,500 basis points to 18%. While we expect margin improvement for the remainder of the year, we do not expect it at the pace of the first quarter, given the timing of expenses through the year and seasonality of quarterly earnings. As of March 31st, 2023, we had $24.6 million of cash and cash equivalents. We had an unused line of credit of $49.8 million and total outstanding term notes payable balance of $93.1 million.
We are raising our guidance for the full- year 2023 as follows: Total written premiums placed for 2023 are expected to be between $2.85 billion and $2.98 billion, representing organic growth of 29% on the low end of the range to 35% on the high end of the range. Total revenues for 2023 are expected to be between $260 million and $267 million, representing organic growth of 24% on the low end of the range and 28% on the high end of the range. We expect full- year adjusted EBITDA margin to expand over the full year 2022. We believe that our strong and disciplined execution of our strategy positions us well for the remainder of the year and beyond.
I want to thank our team for all of their dedicated efforts in making Goosehead one of the most amazing personal lines growth companies in the industry. With that, let's open the line up for questions. Operator?
Certainly. We will now begin the question- and- answer session. To join the questions queue, you may press Star then one on your telephone keypad. You'll hear a tone acknowledging your request. If you're using a speakerphone, please pick up your handset before pressing any keys. To withdraw your question, please press Star then two. We'll pause for a moment as callers join the queue. The first question comes from Matt Carletti from JMP. Please go ahead.
Hey, thanks. Good afternoon.
Hey, Matt.
Just a couple. Hey, how are you? Maybe I'll start with, you know, obviously you touched a bit on the Vivint partnership that was just announced. I was hoping you could go back to the couple of what would seem potentially bigger partnerships, mortgage related partnerships announced in January, and maybe just give us an update. I know it's early days still in terms of implementation, but with, you know, three going on four months of look back, just kind of where we stand, maybe what the reception's been, you know, amongst the agents, just any color you can provide now that we have a few more months of look back. Yeah, I would say those first couple were early.
I mean, some good signs, and we definitely brought in, some new referral partners through i
I'm much more excited about and opportunistic about the opportunity of this Vivint partnership. I think it has a lot of potential to it. you know, we've just had a few a few days of it so far, and it's only a partial sample, but it's been tremendous, the uplift. I feel great about that one.
Yeah. I would think the other thing though, just from a standpoint is, you know, we've seen a big slowdown in housing market activity, and yet we've been able to generate the leads that we need to drive strong growth. It's hard to draw a straight mathematical line between the credibility that these mortgage partnerships give us and the willingness of people to work with us, but that certainly would be one tertiary benefit.
Yeah, I would say it opens doors for us in general. As our agents go out and call on these referral partners, it gives us credibility that's hard to measure directly, like you get from the Vivint relationship, where it's a direct lead flow that you can measure.
That makes sense. On sticking on Vivint for a moment, I think I caught in the press release that part of it is you'll be, you know, acquiring their agency or you plan to. Is that, I mean, how big is that kind of existing book of business? Is it anything we need to think about in terms of, you know, thinking about as we model, or is it small enough that it's not material?
Matt, I would say it's accretive to us, sure. It's really not the biggest piece of the partnership. I think most importantly is lead flow back and forth and helping clients get the most value out of both their home alarm system as well as their insurance policy. We really we took on that to help service the clients more. There will be more information about that in the future.
Okay, great. Then if I could just sneak in another one, kind of a similar update question, but you spoke in the past about, you know, as you build out the Digital Agent, your efforts to get more carriers kind of, you know, working on a direct buying basis. Can you give us an update kind of where that stands and what progress has been made?
Yeah, this is Mark Miller. I think we've made a ton of progress. You remember a quarter ago, maybe it was two quarters ago, we talked about Justin Ricketts joining the team. He came in and looked at the way we had architected it up to this point, and we decided there was easier, better ways to and if you think about going forward, how do we add more carriers at a more rapid pace? We redesigned the platform so that the carriers could plug into it more easily, and so we wouldn't have to recode every time. We're making great progress. We've got a list of about 10 carriers that are in different levels of activation at this point.
you know, our pipeline right now looks like towards the August timeframe, we would start adding more carriers on, and it's pretty heavy all through the rest of the fall into the end of the year. There will be some significant carriers in there between now and the end of the year. We're a bit dependent upon the carriers at this point. We've built out everything we need to do on our side of the platform. Now it's availability of resources on the carrier side.
Great. Thanks for the color and, you know, congrats on a very nice start to the year.
Thank you, Matt.
Thanks, Matt.
The next question comes from Mark Hughes from Truist. Please go ahead.
Thank you very much. Good afternoon. You mentioned the states where it's tough to place business, I think because of the pricing and regulatory environment. How much of a restraint on growth would you say that is?
Certainly in places like California, where carrier product is really not available if you're a new agent trying to launch there, I think that has a significant headwind for growth, specifically with franchisees. That's why we're being more targeted with where we are placing agencies with our recruiting efforts. I also think that that yields kind of future growth as the product market opens back up and premium rates start to normalize and carriers get profitability back. That's the kind of beautiful thing about our business is it, like we said in our prepared remarks, it is very naturally hedged. As soon as premium rates start to stabilize and carriers are making money again, the environments where we're seeing the most challenges will become extremely favorable, and we will be the best partner for any carrier out there.
A question on the renewal royalty fees. It pretty steady sequentially between the fourth quarter and the first quarter. Historically, you've had a step up between Q4 and Q1. You know, you've got a very strong pricing that is helping you out. Was there anything in that number, and again, thinking the progression from Q4 to Q1, that was unique or different this quarter?
No. I mean, we had strong client retention again at 88%. I think you're seeing the impact of the culling efforts to make sure we've got the right quality of agencies in there. It's new business generation in the previous year, the growth rate that over the previous year, 2022 over 2021, that shows up in renewal royalty fees this year. There's nothing of note in there.
Yeah. When you cull those agents, you still retain those, that renewal book. Is that correct?
Yeah. Sometimes they'll sell it to another franchisee. If there's not a buyer out there, that hits to our corporate book. Yeah.
Okay, great. Thank you.
The next question comes from Michael Zaremski from BMO. Please go ahead.
Hey, thanks. Maybe I'm digging into some of the positive dynamics that you talked about. Well, I guess maybe not thinking about positively, but, like, the culling of some of the agents and also the franchisees converting from corporate, are, you know, on steroids in terms of productivity. Just curious if some of these actions, is there any things you wanna call out that are providing a good short-term boost to profit margins that we should be thinking through over the course of the year?
Just so, you know, we, maybe thinking out into 2024, we so we don't get kind of over our skis in terms of just thinking about the dynamics and the margin improvement, as the future quarters come on.
I would say we've had nice margin expansion the last four quarters in a row. We expect to continue to improve and have margin expansion on a quarterly basis, probably not at the same rate that we had in Q1. That was a pretty substantial step function increase. There's several reasons for that. One of the main drivers is improving productivity, actually generating profitability on new business where, you know, if you're in the insurance industry, you know that you really don't make a lot of money on new business, all on the renewals. But also expense discipline, and that's not something that changes year-over-year.
If you look at some of the expenses we had in Q1 of 2022, we did a better job of managing those and finding more efficient uses of resources in Q1 of 2023. Our Ascend conference this year was much more efficient and effective. We had only our agency partners there as opposed to agency partners and corporate. That kind of reduced cost, but kept it as a very impactful meeting. We're not going to sacrifice on our productivity metrics, so you shouldn't necessarily see a change in the way profitability flows from the corporate sales force. We're gonna continue to hold agencies to a very high standard. You shouldn't see the behavior of margin changing dramatically between 2023, 2024 and beyond.
That's helpful. I guess going back just to a follow-up, I wanna make sure 'cause on your prepared remarks, you did make a number of comments about reduced product access. you know, but in regard to Mark Dwelle's question, you know, you talked about kind of there's a natural hedge too because you're getting a tailwind from, I think, from pricing, right? Just rates being high. Just net-net is the hard market for auto and to a lesser extent, home, is that a net benefit still even though you know, you're having some product access challenges, or is it kind of a wash?
It's probably a wash. I mean, it prevents us from adding as many policies onto the books as we possibly can, you do get the raise in the entire book of business. On the other side of the coin, you're not getting as much contingency revenue, which is 100% profit. That's part of the strategic advantage of being where we are in the value chain. We certainly look forward to a time period where there is better product availability in some of the most populous states, we can have a lot more agents that are being extremely successful and in hypergrowth.
Mike, this is Dan. One other thing too, in a lot of these states that have product challenges, we still have franchises and agents that are very successful. It's just sometimes harder to add new agents in these states to get the additional agent appointments, et cetera.
Got it. maybe lastly, you know, Mark Miller talked about you could, you can envision a day with, you know, 50 or more mega franchises. you know, how many mega franchises are there today, and would you be able to shed light on kind of what internally you view the EBITDA margin to be on those mega franchises?
We've got I think our largest agency today has 25 producers in it. We think about the mega agency as, you know, in theory, somebody that could have up to 50 producers. If you look at our disclosures, we've got about 1.5 producers per agency today, so that is vastly different from what our average agency force looks like. The margin on somebody like a mega agency is outstanding, and it's a great relationship for both parties. You know, we're 50/50 partners in the long- term on the renewal book. I think that could have a very meaningful impact to the future trajectory of both the top line and the bottom line growth.
Thank you.
The next question comes from Mark Dwelle from RBC Capital Markets. Please go ahead.
Good afternoon. Mark Jones Jr., I think in one of your comments, I think you had suggested that there'd be slower PIF growth in the second quarter. I guess the first question is why do you think that? What's gonna make it be better in the second half?
We've talked about before kind of the reduction in corporate sales headcount does cause some slowdown in the total amount of production. Now that the productivity out of that group has been outstanding, so credit to the team there that they're doing a fantastic job. The year-over-year comparisons get a little bit easier in the back half of the year. We have pulled out a large number of franchises in the last, you know, six to eight months. We expect that to begin to normalize. There's still work to do in Q2, but we expect that to begin to normalize in the back half of the year. As we add more producers into agencies. Spin out more corporate agents and they begin hiring.
you know, my dad talked about Jessica McNally in his prepared remarks and how she's already hired several people into her agency. We have several other corporate managers that we would expect to launch and begin hiring relatively quickly, and that adds a tremendous amount of new business productivity out of one single store. We expect PIF growth will bottom out in the second or third quarter and then begin to reaccelerate after that.
I would just add one thing. I mean, I think we mentioned it in the prepared remarks, but, you know, the college class, that we're adding that will start in June, and then every summer month is fairly large. Once those get burned in and ramped up, we'll see productivity coming from those again. We're not quite at the low for the corporate headcount, but pretty close to it right now. We've got another month, and then they start.
Got it. That's helpful. Second question I had is, as you think about your journey towards better EBITDA margins over the next two, three, five years, however long, would you say that your ability to deliver that is gonna be more dependent upon productivity improvement or more dependent upon just maintaining a strict expense control? I realize it's obviously gonna be a little bit of both, but as you envision it, which of those levers is the more vital one in delivering that outcome?
The longest lever in delivering that outcome is retention. Retaining the existing book of business for as long as possible is what adds the maximum amount of profitability. The new business productivity adds incremental margin, absolutely. The higher that productivity is, the better the profitability is. In reality, keeping the clients on the books for as long as we possibly can and delivering outstanding service like our team does every day is really the differentiator and what's gonna drive long-term margin. Maintaining expense discipline is obviously critical, and we're seeing good benefits from that so far in 2023, and I would expect that to continue. I think far and away, the biggest factor is retention.
Okay. thanks for that. I think those are all my questions.
Great.
The next question comes from Meyer Shields from KBW. Please go ahead.
Great. Thanks. I know we're sort of talking about the same issue in terms of PIF growth going forward, but I'm a little unclear about whether these are issues stemming from internal changes or, I should say, and/or carriers that are just less interested in growth because of profitability pressures. I was hoping you could clarify that for me.
Can you repeat the question? You cut out.
You broke up a little bit, sorry.
I'm sorry. No, it's my phone, I think. I'm just trying to understand. You talked about slowing PIF growth, and it sounds like a lot of that is in the states where you've got a significant presence. I'm trying to sort of disentangle how much of it is just looking for better growth opportunities because the market has fewer Goosehead agents, how much of it is carriers in these states, just less welcoming of policy count growth?
Yeah. It's certainly both of those things, but in reality, we are not saturated in any market that we're in. Houston, for example, is our deepest market that we have agents in, and there is extremely productive agencies and corporate agents in the city of Houston that continue to grow at really rapid paces. Carrier product challenges being alleviated in the hopefully near-term future will unlock significant PIF opportunity. As Mark Miller mentioned as well, adding new corporate agents back into the system under strong and good management that has discipline controls over productivity, will also have a very meaningful impact. We should be naturally seeing productivity improvement as we continue to accumulate experience every year.
Meyer Shields, I would point out that the product challenges with carriers are different in different regions. Like we have a lot of agents in California that have been there for a while, they have a good product portfolio. What we don't have the ability to do because of the, you know, sort of political environment in California is none of the carriers are able to get much in the way of much needed rate. They're not adding new, sort of new appointments for new agencies. What we've done is we've just said, Okay, well, if we can launch people in California, but they can't be successful, let's not do that.
Let's launch them in markets where we have good access to product, the market demographics are good, the metropolitan areas are large. So we're just trying to be smarter. In most markets, I would say other than California, there is some sanity to the regulators and, you know, they will always go through the sort of hard cycle, soft cycle and, you know, adjust rates accordingly. California is just a very complicated beast right now. We, you know, we feel really good about basically most of the rest of the country. Even if it's not in an optimal product situation now, It will get there.
What we're really trying to do with our franchise recruiting efforts is really focus on where we can put people that will maximize their probability of success.
Okay, that's tremendously helpful. I think Mark Jones Jr. had also commented on... I just wanna jump a little bit more into the timing of, let's say, the corporate headcount bottoming and PIF count bottoming, 'cause it sounds like those are close to simultaneous. Is that accurate? Is it the same thing in terms of whenever you've got any headwind from franchise selling?
Yeah. We should be onboarding a significant amount of corporate agents, during the second half of Q2 and in Q3 over the summer as kind of college campus recruiting hires start. That is a contributing factor to the PIF growth bottoming out in the middle of the year. Yes.
Okay, perfect.
We Just to give you a sense, Meyer, we on our recruiting, we are feeling so bullish on the classes that are starting this summer. Just to give you kind of one sense of, you know, sort of quality screening, only 5% of people that we interview actually make it through to get an offer. We're being highly selective. We're almost going back to the old date. We're using a model that is the one that built the business successfully in the first place. I'm not able to do this myself anymore, but it wasn't that many years ago when Robin or I interviewed every single person that was gonna be starting with us. Now, you know, Brian Pattillo, that runs corporate Corporate Sales.
I think you Brian, you interview almost everybody that ends up getting an offer. The standards are really, really high. We're, we're really bullish on the group that's starting this summer.
Okay, fantastic. Thank you very much for the color.
Once again, if you have a question, please press star then one on your telephone keypad. The next question comes from Pablo Singzon from JP Morgan. Please go ahead.
Hi. Thank you for squeezing me in. The first question I had was just on compensation at stock comp. It's been roughly flat at about, you know, $30 million-$31 million for the past three quarters. You know, obviously it's a, an effect of the various things you're doing. I was wondering, would it be reasonable to assume that sort of stays at that level, I guess, until the second half, where maybe you ramp up a bit on corporate hiring?
Yeah. I wouldn't expect to see huge swings in compensation expense. Obviously, we need to continue to add people into the service function. They scale really nicely into the revenue bar. We will be adding, as we've talked about, significant amount of corporate sales agents. A lot of the back office scales very well, we don't really need to add a ton of headcount. I wouldn't be expecting to see massive increases in employee comp and benefits. You will see some of the normal onboarding and hiring as we go throughout the year, nothing crazy.
Okay. Then just as a follow-up to that, the equity comp line, which is $6.6 this quarter, I guess, you know, for the rest of the year, it'd be reasonable to assume that stays at that level, right, until sort of the next reload. Is that the correct way to think about that line?
Yeah. We do our annual option awards in January, and so those were issued in Q1. There may be movement, slight movement up or down during the year as if there's any kind of employment type changes, but that would be a good baseline for the year to think about.
Got it. Then the last one, last question for me is a little broader. Just thinking about your comments on, you know, building up the mega franchises, I was wondering, is there a certain size of franchise where, you know, the current economic arrangement you have in them, which may be 50/50, you know, becomes less attractive for these bigger partners, right? If so, is it sort of... Yeah, you're not anywhere near there yet, right? But at some point, is that sort of something that might come up as a, you know, something to maybe renegotiate or think about down the road? You think you sort of can stick with this economic sharing until-
Pablo, it's a-.
franchise group is that size? Sorry, what was that?
Pablo, it's a very. Yeah, Can you hear me? It's Mark Jones. It is a very.
Yes.
very different thing to manage a service organization, to manage the finance and accounting when you have an independent agency. It's very complex. Those are very different things than hiring and managing salespeople. We have had no pressure from anyone. All of our largest agencies, they're the people that we work the closest with. There's a lot of intangible, there's a lot of intangible value that they get, a lot of which is we work with them and consult with them on how to build a huge agency because we've done it. There's a lot of value there. We feel like the economic arrangement is fair, and that's not something that is front and center ever. It's we agree at the beginning, and that's it. That's the arrangement.
Understood, Mark. Thank you so much.
Question comes from Paul Newsome from Piper Sandler. Please go ahead.
Good afternoon. Thanks for the call. Couple maybe one or two follow-up questions. There's been lots of buzz around the investment community that Progressive and maybe a few others have yanked back their marketing costs very recently and fairly significantly, particularly in the Digital area. I guess my question to you guys is, are you seeing that? Does something like that have an impact on your business, either positive or negative?
Yeah, Paul, that doesn't really impact us based on where we are kind of in the value chain. I mean, if Progressive wants to cut back on their marketing spend, that doesn't change our agent's ability to write with Progressive or to kind of distribute the best product available for the client. We're not seeing any impact from that.
Presumably, there's some sort of secondary impact from all the things they do for independent agents, I would suppose, but I don't know if it's. All right. Could be that. Either way.
Paul, this is Brian Pattillo, and I can just say that, yeah, as a corporate agent, I think specifically with the way that we go to market, yeah, we're getting referred from the loan officer or realtor or the client referral. We really don't rely on branding of the carrier or advertising the carrier to drive any business. Yeah, we're relying on the referral partner to send business, it really has no impact on us whether Progressive advertises or not.
Fair enough. Then, completely separately, just wanted to see if there's any updated thoughts on sort of the balance sheet and capital management. You're obviously producing a little bit more, actually a lot more EBITDA. Does that, you know, is the plan there to use it just for pure investment in the business, or are you thinking about changing the debt structure or anything like that, perspective?
We've talked about being comfortable at kind of the four turns level of debt as a ceiling. I wouldn't expect to see anything in 2023 related to leverage. We're comfortable in investing in the business with excess cash flow today and paying down debt to the extent that that makes sense, kind of reduce interest expense given the interest rate environment.
Well, I mean, we'll look at it. We'll look at it once, kind of the economy is more stable and there's less uncertainty in the general economy, and also interest rates come down, then we'll look at our debt situation. We're not about to add any additional debt at this point. It's not that we're strapped, it's just that there's no need to take unnecessary risk.
Well, appreciate the help as always. Thanks. Good call. Appreciate it.
Thanks, Paul.
This concludes the question- and- answer session. I would like to turn the conference back over to Mark Jones, CEO, for any closing remarks.
Just like to thank everybody for their participation on the call and let you know that we're gonna be working very hard for all of our shareholders. Thanks.