Hims & Hers Health, Inc. (HIMS)
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53rd Annual JPMorgan Global Technology, Media and Communications Conference

May 15, 2025

Neil Dewall
Managing Director, JPMorgan

All right, let's get started. I'm Neil Dewall, Managing Director here at JPMorgan, and very excited to be joined by Yemi Okupe, CFO of Hims & Hers. Yemi, great to have you here with us for the first time. You've been busy. Two weeks ago, you announced your partnership with Novo Nordisk. Last week, you had strong earnings. You announced a new COO, announced a new CTO, and raised a $1 billion convert. We're excited to have you here to unpack all of this. Just to start, walk us through how Hims & Hers' platform has evolved from its founding almost eight years ago.

Yemi Okupe
CFO, Hims & Hers Health

Thanks a lot, Neil. Really excited to be here. Just starting with kind of the genesis behind how Hims & Hers started, really, when you look at how technology has transformed so many different aspects of the consumer's lives, everything from how we move around to how we engage in commerce, really, fundamentally, every aspect of the consumer's lives has been revolutionized, with the exception of healthcare. When you look at the healthcare ecosystem today, the consumer primarily is an afterthought. The genesis behind Hims & Hers was, how do you apply technology, marketing, and build a brand that's oriented around consumers to fundamentally remove barriers that are preventing them from having a delightful experience?

When we started Hims & Hers, initially, the concept was around, how do you drive access and awareness around sensitive conditions, like things like sexual health, mental health, dermatology? How do you look and feel every day? Since then, the company has continued to evolve. Most recently, over the last couple of years, we've really augmented the concept of personalization. How do you fundamentally go after things that may prevent people from even getting treated, whether it's things like a unique form factor, having the ability to, in a more simplistic manner, treat multiple conditions, or managing efficacy and side effects through unique dosages? These are all things that Hims & Hers has really brought to the forefront and enabled, in addition to access and awareness for consumers, a more pleasant experience.

As we look to where we're going in the future, I think one of the really fundamentally differentiating things for Hims & Hers is just the data that we have and the ability to turn that data into value for the consumer. There are over almost 2.5 million individuals that have gone and signed up for some type of subscription on our platform. The ability to know which products resonate with which users, which users encountered which types of side effects, and fundamentally help those users optimize a better experience and better outcomes is really something that we're excited to start to work with our new CTO, Mo, to fundamentally drive more and more value for consumers.

Neil Dewall
Managing Director, JPMorgan

Great. Alongside your Q1 print, you released new 2030 targets, $6.5 billion of revenue and $1.3 billion of adjusted EBITDA. You guys have a history of meeting targets early. Can you just talk through what gave you confidence to share those targets? What are the growth priorities you expect to pursue? Also, how does the recent capital raise impact all of that?

Yemi Okupe
CFO, Hims & Hers Health

Yeah, so I think quite a bit there. I think really, when we look at the momentum that the business is seeing and the feedback that we're receiving from consumers on the benefits of personalization and how delighted they are with the experience our platform provides, that really gave us conviction to see the runway in front of us. Really, both internally and externally, we wanted to externally commit to what we saw was possible, so the $6.5 billion and the $1.3 billion, but also internally have a rallying cry similar to how we did for the 2025 targets to communicate across our employee base of what's possible. When we look at what's in front of us, three or four years ago, less than 15% of our subscriber base was on a personalized product. You fast forward to today in Q1, that number was north of 60%.

Clearly, there is demand there. As we look at the capabilities that we are increasingly getting, there is the ability to bring even more value to consumers across numerous aspects, the first being the ability to go a step further and really deepen the personalization concept. We recently acquired a lab diagnostic facility that will enable us to get a more comprehensive picture on what does a consumer's profile and health look like, share those insights with the consumer, but more importantly, leverage that to remove additional barriers that prevent consumers from getting treated and then deepen personalization. We are also very excited by the success that we have seen in the U.S. and now the U.K.

As we continue to bring on additional execs as well as deepen the bench across Hims & Hers, that gave us the conviction that the moment is right to start to think around, how do we take the value that we've applied in the US for the last seven years and bring that value to other markets as well? Whether that's through organic means or strategic acquisitions, we're very excited by the international opportunity in front of us as well. We spent some time around partnerships that we can go into maybe a bit deeper later. When we also look at the incremental value that AI and data is fundamentally leveraging to transform the consumer experience, that's something that we're very excited by.

We think that Mo, who joined us from Cruise and led the autonomous vehicle journey there, will really be able to help us leverage and drive value there.

Neil Dewall
Managing Director, JPMorgan

Great. You've mentioned already personalization a few times, and it's obviously one of your key differentiators. Just talk us in a little bit more detail what you mean by personalization, what are the different vectors of personalized offerings, and then importantly, how does that impact subscriber retention and LTV?

Yemi Okupe
CFO, Hims & Hers Health

Yeah, it's a really good question. Maybe break it into my response into kind of two components. The first is the world as we see today, and the next is what we see the world could become. When you think around what personalization really means, we effectively take that to mean how do we drive incremental value for the consumer? That can be in the form of a consumer potentially needs a topical form factor, or as opposed to a traditional pill, maybe you start to compound it into form factors that typically drive more adherence, whether it's a gummy or mint or chews. These are all things that we've observed have fundamentally enabled more and more consumers to come into the platform. I think there's a fundamental principle, at least for myself and for many other people, that holds true.

Generally, people want to take less medication, not more. The ability to treat multiple conditions in a single solution is something that we've seen a lot of success with across our sexual health business as well as our other specialties. More and more consumers are looking for the ability to get treated for multiple conditions for a single solution. Lastly, I think that we also have found with the data an ability to balance a consumer's efficacy desires with their side effect profile. The ability to give consumers unique dosages has been something that we've found to be immensely valuable. I think that you're seeing that really resonate in the market with, again, north of 60% of subscribers today opting for a personalized solution.

Now, as we think around what the world could become, I think it's becoming clearer and clearer that the data set that we have is getting richer and richer. When I even look at my own experience, I don't necessarily go to a primary care provider every year. Right now, it's probably every other year, sometimes every two years. My health is very important to me. What I actually do is I actually have lab work done, usually three or four times a year, which is probably on the more extreme end. Then I'm able to look at my health indicators, what's optimized, what's not. At times, I'm seeing my doctor. The healthcare system today is very oriented around, how do we treat you for more of the extremes?

How do you effectively not die as opposed to how do you optimize your health? What I find myself doing is uploading my test results into ChatGPT and then looking at what it's telling me, and then how do I fundamentally come up with a supplement regimen to optimize my health? There's no reason why Hims & Hers can't do that end-to-end for a consumer and provide a similarly comprehensive experience. We have the lab diagnostic capabilities that we'll be rolling out later this year. The ability to have consumers take tests from the comfort of their own home is something that's very powerful and can enable them to identify health optimization opportunities that they didn't know they even had. As we look to our personalization capabilities, today, we sit at a couple hundred SKUs.

The ability to take the capital that we just received, invest to have a suite of thousands of SKUs that can optimize for things like vitamin deficiencies or other health optimization indicators is something that I think is an even richer personalization experience that will become very powerful for us. I think between the data ecosystem that we've built and will continue to build and leverage, as well as the customization capabilities, that is going to bring an immense amount of value to consumers.

Neil Dewall
Managing Director, JPMorgan

That's an expansive vision. Let's talk a little bit about the infrastructure that enables that vision. You've built out a substantial footprint in the US, almost 700,000 sq ft. Almost 90% of your fulfillment is through affiliated facilities. Just talk about going forward, your plans for your infrastructure, both in the US and internationally.

Yemi Okupe
CFO, Hims & Hers Health

Yeah, I think one of the benefits, particularly in the US, that we have is simply scale. With scale comes optionality. I think every time that we've been able to grow the business, we've taken advantage of that opportunity. When Hims & Hers started, most of the fulfillment was primarily through third parties. The vision from Andrew pretty early on was, hey, in order to have a more delightful experience, the ability to have more dedicated facilities to Hims & Hers is something that's going to be fundamentally important in the future. With the acquisition of Apostrophe that we did several years ago, that enabled the ability to have compounding knowledge that ultimately drove the genesis behind personalization. As we look at the scale of the platform today, that unlocks a few things. Number one is we have the ability to upgrade equipment.

With that comes things like more automation. Automation, yes, it has the ability to drive powerful unit economic improvements, but more importantly, it unlocks the ability to creatively think through, how do you get more and more capacity to do really creative things? Today, we operate in a world where across our Ohio facility that's north of 300,000 sq ft, we have another Arizona facility coming online later this year that will also be north of 300,000 sq ft. How do we move towards a world where there's thousands of SKUs? Whether you have one kind of vitamin deficiency, my optimization indicators might be very different from yours.

The ability to fundamentally customize treatments to respond to that and leverage, again, the data that we are constantly bringing in from users is something that we're very excited by, and we're looking forward to deploying capital towards that.

Neil Dewall
Managing Director, JPMorgan

Great. Alongside the infrastructure, you guys are also a proprietary technology company, and you've built a lot of technology in-house. Just talk through your existing capabilities and what you feel is most differentiated and also the vision with the new CTO.

Yemi Okupe
CFO, Hims & Hers Health

Yeah, so I think today, I mean, I think what's primarily differentiated is we've seen north of 2.5 million subscriber journeys. With that, we've been able to respond proactively with the compounding facilities to build better and better products for our users. One of the reasons why I think that the personalization products have been widely adopted and so successful is, in part, we're partnering with our clinical community to identify what are the things that are available to few. We're also taking direct feedback from our users around what are the things that are preventing them from retaining or from even seeking treatment for a given condition and directly responding to them. With that, we've been able to bring personalized capabilities to consumers that are unlocking more and more value.

When we look towards the world of the future with the technology stack and the CTO, I think that increasingly technology is going to fundamentally change healthcare. It's clear that that is already here and present with us today. When we look at the data set that we have, again, of the 2.5 million users, the ability to fundamentally transform the experience from beginning to end. When a user comes in or a subscriber comes in, how do you enable a better diagnostic capability for that subscriber, potentially even identifying things to optimize for them that they didn't even know that they potentially had themselves? You look at kind of the in-treatment that we're seeing in specialties like weight loss. A lot of consumers, when they encounter a side effect, want to be able to reach out and fundamentally know, hey, has someone like me seen this?

Is this normal? The ability to proactively leverage data to get in front of that from looking at a user's profiles, I think is something that we'll be able to really transform in the future and almost give more of a, hey, here's what you can expect in a more detailed way. When you look at the follow-on care the same way that I'm uploading my results to ChatGPT, it's giving me supplements, the ability to actually point to a user and say, hey, we've noticed that you have these deficiencies, or there's the ability to optimize these health indicators in your future. We have a personalized product for you for that.

I think the CTO will be, Mo will be instrumental in helping us leverage that technology, whether it's care coaches or bots or some of the diagnostic capabilities to really just enrich the consumer experience from beginning to end, which I think is something that will be truly unique in the healthcare experience.

Neil Dewall
Managing Director, JPMorgan

Great. Let's pivot to talking about some of the specialties, and we'll start with weight loss. Three questions here. One, walk through the recent partnership announcement with Novo. What was the logic from your perspective and how it came together? Second, both with that partnership and in general, just talk about the impact to growth and also the broader product roadmap for weight loss. Third, any comments on just the regulatory landscape and your latest thoughts there?

Yemi Okupe
CFO, Hims & Hers Health

Yeah, I think that one of the core principles behind any specialty that we operate in is bringing consumers choice. I think what we've observed, particularly for a specialty like weight that impacts over 100 million people in the US alone, is the ability to bring choice to consumers is something that's fundamentally important. As we've launched the oral offering or recently liraglutide in March and now the collaboration with the branded Wegovy pens, we see a lot of adoption and the ability to, again, leverage that data to triage what is likely to be the right path forward to the user is something that we think that we're uniquely positioned to do. When we look at the collaboration that we did with Novo, the executive team spent quite a bit of time engaging and talking.

What we observed on the Hims side was fundamentally, we're going after the same thing, right? That is, how do you resolve a very sensitive condition for millions of people and overall improve that experience? How do you effectively help them in their weight loss journey, which fundamentally impacts other things such as their cardiovascular health, potentially their metabolic health as well, and really transform that experience to even ensure that they can manage through side effects while also fundamentally achieving their goals? As the teams talked more and more, it became very clear that the principles behind both organizations and what we were both after, fundamentally, we're going after the same thing. With that, we sought to collaborate again to fundamentally offer more choice to consumers on the platform.

We also have an acute moment where commercially available dosages of semaglutide will roll off the platform. The ability to provide another option for users that are on the platform today, as well as users that may come to the platform in the future, is something that we're very excited by. We're seeing a lot of success with the branded Wegovy on the platform as well.

Neil Dewall
Managing Director, JPMorgan

Great. Any thoughts on just the broader product roadmap for the weight loss segment?

Yemi Okupe
CFO, Hims & Hers Health

Yeah, I think it's really going to be, again, we'll look to add more and more choices. I think we'll continue to evolve the oral offering. We'll continue to bring unique personalized dosages to the platform as well. I think as we continue to expand the breadth of choices on the platform, that gives us conviction that we can serve more and more customers over time.

Neil Dewall
Managing Director, JPMorgan

Great. Let's talk about the other specialties. Walk through each of the core specialties, how they perform over the last 12 months, and then highlight any specific areas where you're seeing the most growth.

Yemi Okupe
CFO, Hims & Hers Health

Yeah, I would say that we're seeing the overall specialties outside of even weight grow at a phenomenal rate. A lot of that success is driven by the personalization capabilities that we spoke around a bit earlier. As we look at specialties like men's dermatology, women's dermatology as well, as we've rolled out more personalized products, things that combine multi-treatments, the ability to have sexual health and hair loss prevention for men together, or multivitamins in conjunction with hair loss prevention for women, we've seen a rapid uptick in those products. More importantly, we've also seen stickier and stickier retention. I think that those products are overwhelmingly resonating with users and driving more retention. You have men's dermatology, that's a very tailored specialty, still growing at rates north of 45% year over year.

You have the women's dermatology business more than doubling. You have the oral weight loss business still continuing to see growth rates that are well into the triple digits. I think that we spent some time talking through this latest earnings cycle around the transformation that we're seeing in the sexual health business. Over the span of the last two and a half to three years, we've seen the sexual health business go from one where it was less than 10% daily users to one today where the number of daily users is north of 40%. That's important for a few reasons. One is we do see stronger retention as you're able to build a daily routine for users. More importantly, it's fundamentally easier to bring more value to the consumer if they have a daily habit.

The ability to help them optimize other indicators, whether it's vitamin deficiencies or treat hair loss prevention, that fundamentally becomes possible if the user is on a daily predictable habit. We're excited by really the transformation and the evolution that we're seeing across all of our specialties.

Neil Dewall
Managing Director, JPMorgan

Great. Maybe just one more question on the weight loss side to double-click on. Do you expect to be able to offer compounded semaglutide after next week? How many of your patients do you expect to move from compounded weight loss drugs to more branded drugs?

Yemi Okupe
CFO, Hims & Hers Health

Yeah, so I think from a personalization capability, I think that those regulations have been in place for a decade. I think many players in the pharmaceutical industry are also acknowledging the fact that there is a need for personalization. I think we're going to be very thoughtful around how we offer that on a go-forward basis. I think, again, when we point back to some of the things that are unique to Hims & Hers, the data that we have to fundamentally pair a user with the right treatment, I think is something that's very unique at the type of scale that we have. Our ability to see a user and identify based upon their profile, is an oral treatment right for them? Is it personalized semaglutide? Is it the branded pens?

Triage that, I think, is something that, again, is a very powerful thing. When you step back and you look at what is the incentive of the platform, as well as the incentive of other players in the ecosystem like Novo, it is really to give a consumer a delightful experience and have that consumer benefit and ultimately keep coming back and utilizing the product for years and years to come. Our ability to identify what product is the consumer likely to have success with, I think, is something that gives us the power to confidently do that.

Neil Dewall
Managing Director, JPMorgan

Great. Let's pivot to lab testing. Just talk about how your lab testing facilities fit into your vision for hormonal therapies and enhancing data for diagnostics and personalized treatments.

Yemi Okupe
CFO, Hims & Hers Health

Yes, I think we're very excited to scale the lab diagnostic capabilities in the back half of this year. I think that that will bring a few benefits. Like we spoke around a little bit earlier, one of the things that Hims & Hers is really good at is how do you take barriers that are preventing consumers from adopting a product and remove them? If you look at the experience for something like low testosterone today, oftentimes a user can come either to their doctor in brick and mortar. It may take weeks to get that appointment. There are other platforms today that have removed that barrier to give access to users online at a faster rate. We expect to do that as well.

When you also look at the fact that you do require several lab tests, oftentimes the user needs to go or the consumer needs to go into a brick and mortar facility, pull their blood, potentially upload blood work. There's a lot of friction points there. Our ability to potentially send a lower friction device and have the user take the test from the comfort of their own home and mail it back removes a fundamental barrier in low testosterone and menopausal support that we're very excited by. In addition, though, what we're also excited by is I think that there fundamentally is increasingly more and more users that are interested in things like longevity.

When you look at the principles of Hims & Hers, one of the things that we're really good at is how do you take an experience that's available to few and democratize that to the masses? I think that we believe at Hims & Hers, if we were able to reduce the friction, reduce the cost for optimizing your health indicators and doing things like longevity, more and more people would do that. I don't think that you're going to have anyone that says, "I don't want to live longer," or, "I don't want to live healthier and feel better." Our ability to knock down that barrier for more and more users is something that we think that on a standalone basis will be a very large business.

Finally, we spent a lot of time talking around the importance and the power of data, the ability to look at a user and see around corners for them and help them partner with their provider to bring and elevate the experience, I think, is something that we increasingly will have the ability to do, and we're very excited by.

Neil Dewall
Managing Director, JPMorgan

Great. I'm going to open the audience after this next question, so get your questions ready. You have done quite a bit of M&A to build all the stuff we just spoke about. Just talk through your approach and framework for M&A, how you guys think about returns on the capital spend, and then any plans you have going forward or interesting areas, particularly given all the capital you raised.

Yemi Okupe
CFO, Hims & Hers Health

Absolutely. I think effectively what we do is twice a year, we think through on a multi-year basis, what are the opportunities in front of us? I think we spend a lot of time talking through what are the things that we need to do right now? What are the things that we need to do potentially in the future? What are the things that are best left for future discussion? That process, again, happens twice a year. What we also do in that process is we set a multi-year roadmap, both financially as well as strategically, for what are the capabilities that we need on our platform and what's the overall corporate strategy to deliver value to our subscribers. Across each of those, we look at what is the most efficient and highest potential vehicle to achieve those capabilities.

Is it we build it organically if that capability is not currently out there? When you look at even from the founding, the EMR was all homegrown builds that enabled us to collect the data in a structured way that we want and deliver the value back to consumers. We'll also look at does it make sense to potentially partner with folks across the broader ecosystem? If there's a meaningful way to accelerate our corporate strategy through purchasing or strategic acquisition, we'll do so. I think most of our acquisitions are less around how do we consolidate revenue or go that route? They're more around how do we accelerate the corporate strategy, whether it's a new geography as we did in the U.K. or a new capability like compounding or lab diagnostics. Those are the types of acquisitions that we tend to be excited by.

We do maintain a very high bar for M&A. For a lot of acquisitions, they tend to come with a lot of friction around integration. We are very thoughtful around how we approach any type of M&A activity.

Neil Dewall
Managing Director, JPMorgan

Great. Any questions in the audience? Let's start back there. Please wait for the mic, and then you can go ahead.

Thanks. Hi. How do you balance the sensitivity of data privacy and also personalization? It seems like a tightrope.

Yemi Okupe
CFO, Hims & Hers Health

It's a really good question. All of the data that we collect and utilize is de-identified and anonymized. I think we take data privacy very seriously. All of the personalization that we generally do, it's using de-identified and anonymized data that's aggregated. There are key insights that you can kind of glean and themes that you can gather from aggregated data that we then are able to provide value back to the broader subscriber community.

Just to follow up.

Thanks. When you aggregate it, how does that affect the value proposition of personalization? How do you de-aggregate it to then say, "Okay, this medication is for Bob versus Bob is part of this demographic cohort," and so on?

Yeah, I think that there are kind of themes like your age, your height, your weight, your side effect sensitivity. I don't necessarily need to see necessarily Bob exactly to be able to identify those themes. As you come and you're engaging with your provider in the questionnaire and you're saying things like, "I have this type of sensitivity to these side effects," we can also see your age, your height, your weight, your other comorbidities. More than likely, with 2.5 million users that have come through our platform, there are similar users that have seen various elements like you. Our ability to take those themes and then apply it to whether it's diagnostics or potentially further downstream in the aftercare, what is likely to or what are you likely to succeed with based upon what we know about you?

That's how we're applying it today. I think we view that as being an immense opportunity that still protects the privacy of the consumer, but also brings value back to getting you to the right treatment that you're likely to have the most success with faster.

You now have such a broad capability of different specialties on the platform. Which one are you most excited for the growth of the next three years?

It's a really great question. I'm almost ashamed to say all of them, but I think for different reasons. I think from just like a new specialty perspective, I think it's very clear that weight, in general, impacts so many individuals' lives. Low testosterone and menopausal support also fundamentally impact how people feel every day. We're excited by some of the newer specialties to continue to scale and augment those capabilities. Even when we look at some of our most tenured specialties, like things like sexual health, as well as men's dermatology, we are fundamentally transforming that experience through bringing users multi-condition treatments and the ability to optimize health indicators.

When I look at particularly the tenured specialties, the ability to pair lab diagnostic data with more of the personalization that we spoke around earlier, things like health indicator optimization, I think that's something that's going to fundamentally transform not just the specialties, but the overall healthcare experience in general. I think that I would say, not to be cheeky, excited by all of them for different reasons. The tenured specialties, it's more of the transformation that's already here and that will increasingly come. The newer specialties is really just around scaling those and offering a greater and greater breadth of choice.

Neil Dewall
Managing Director, JPMorgan

Any other audience questions? All right, so a couple more from me. One part of your value prop that we haven't spent much time on yet is clinical excellence. Can you just talk about how your platform enables doctors to offer personalized care 24/7 at scale, and then also what you're most excited about going forward?

Yemi Okupe
CFO, Hims & Hers Health

Yeah, I think it's a really, really great question. I think that our platform provides a few fundamental benefits that our provider community really enjoys. The first is we bring technology to the provider community that enables them to focus on the things that they love doing. That is fundamentally treating patients. Providers typically do not want to spend time on administrative tasks like resubmitting for insurance or organizing their notes. Our ability to apply technology to remove those barriers and set up infrastructure that removes that from the ecosystem is something that we have observed providers really, really enjoy and like. When you look at the power of the Hims & Hers platform, I think there's four components that have driven our success. The first is just having a brand that resonates, that consumers recognize and are oriented towards.

We've already spent a lot of time around the data and then a lot of time around the products. What that does is, as a user engages with the provider, the provider has access to a set of tools that have seen experiences on other users, that have seen experiences from other provider interactions that they can then apply to enable them to confidently treat the patient that's in front of them. When we think around how these things reinforce one another, at the end of the day, particularly for elements like health, it's all about trust. The ability to have a high degree of clinical excellence through giving providers this technology and at the same time reinforcing the brand is something that becomes a self-fulfilling loop that gets better and better with each subscriber.

Neil Dewall
Managing Director, JPMorgan

Great. Let's talk a little bit about pricing. Just talk about how you quantify the value you bring to consumers and how that plays into your pricing philosophy.

Yemi Okupe
CFO, Hims & Hers Health

Yeah, I think that when we step back, we fundamentally want to give consumers a few things that bring value to them. One is just overall transparency in pricing. We are not out to nickel and dime consumers. If you come to our platform, we want to ensure that you're getting value and that you're getting value beyond just simply the medication. For all of our specialties, we have an inclusive subscription that includes the ability to message your provider, the ability to follow up with side effect concerns or optimize switching your dose, as well as an app-based ecosystem that fundamentally helps coach users beyond just simply the medication. I think that when we think around pricing, we obviously are our business and look to make an attractive margin.

At the same time, we look for how do we bring more and more value to our subscribers? Because ultimately, that enables them to retain on the platform for longer and have better and better outcomes. As we look to bring things like lab diagnostic capabilities or combined treatments, we do things that are probably, I'd say, less of the e-commerce norm. To give a real example behind that, we oftentimes get the question around, well, how do you cross-sell users' treatments? Two of our tenured and popular specialties were men's hair loss prevention and men's sexual health. Now, the natural thing to do would be to think through, okay, how do you get a user to take one plus one to equal two? Again, just stepping back and thinking through, what is an experience that's valuable and delights users?

People generally do not want to take more medication. What if we could actually have a single treatment that was able to treat both of those? It's still one subscription, but it's one treatment. That is something that we were very excited to roll out. We saw a lot of success, both in the form of new acquisition and retention. What we see is, as we think through the value that we're able to bring consumers and we optimize for that, that enables higher retention as well as brings more users onto the platform.

Neil Dewall
Managing Director, JPMorgan

Great. Let's talk a little bit about your brand. You have very strong brand presence. In recent years, you've been investing more and more into your brand. How do you think about the best ways to increase your brand presence and also how you invest dollars against that?

Yemi Okupe
CFO, Hims & Hers Health

Yeah, I think increasingly, when you look at the across all industries, the companies that have built the largest businesses and the businesses that are most impactful to consumers, really effectively, I think they've been able to transform and become the Kleenex of effectively the ecosystem. Our aim is to effectively be that for high-quality personalized care. You're seeing the way that we market to consumers evolve over the last couple of years, where we're spending more time building brand, general brand awareness, as well as general brand capabilities for consumers to fundamentally have users and educate them early and early in their life cycle where they may not even need treatment to be able to come to the platform and just be aware that, hey, these things exist. Hims & Hers exist. They're able to provide this type of value.

Increasingly, we're going to do more and more of that. When we think around what does success look like three to five years out, I think for the brand of Hims & Hers, it would be having Hims & Hers, each brand synonymous with high-quality personalized care. If we're able to do that in three to five years, I think that we fundamentally have reached success. More and more of the investment is going towards building that objective.

Neil Dewall
Managing Director, JPMorgan

Great. So then maybe last question, kind of playing on the theme you just laid out. What's next for Hims & Hers and where do you see the company three to five years from now, particularly as you think about scale and international?

Yemi Okupe
CFO, Hims & Hers Health

Yeah, I would say that I think that we see the company evolving really across five key areas over the next five years. The first is around just deepening personalization. The ability to have more and more customized SKUs that help individuals optimize health indicators and can evolve with the individual over time, I think will be increasingly important. We are continuing to deploy a lot of capital to make that a reality. When we look at what we also want to become in, call it the next five years, really, I think that we have the ability to become a curator of the best healthcare services across subscribers. When you look at platforms such as Netflix, they have the ability to start from access and awareness similar to the way that we did.

Providing a user a point-to-point delivery service and then enabling users to become aware that, hey, additional content exists. I think we've already largely undergone that element and that transformation. When you look at where Netflix sits today, they're able to build their own proprietary content as well as curate the best media content from around the world. That's what we kind of see as the future of Hims & Hers. We're already customizing personalized treatments for users. The ability to also do collaborations and partnerships similar to what we've done with Novo Nordisk brick and mortar facilities to become a curator of healthcare services is something that we're very excited by.

International expansion is something that we spent a lot of time on, and I think that will be a key lever of bringing the value that we've already bringing to millions of users in the US to other markets. I think that will be something that will be a key growth lever for us in the future. What I would say lastly, it's really around thinking through how do you leverage technology to transform the experience. I think today, a lot of the interaction, even on our platform, still happens point-to-point from providers. There is a multi-hour lag in terms of your provider being able to respond.

I think when you look at the world in the future, the ability to engage with a chatbot or have a coach dedicated to you that can also just encourage you weekly, whether it's weight loss or whether it's your healthcare regimen for hair loss prevention. Automating that, I think in the future will be increasingly important for us. We are very excited to have the talent and the bench to be able to do that. Lastly, I think we've been very disciplined around new specialty launches. I think we will continue to launch new specialties. We're very excited by low testosterone and menopausal support that will come out this year. Longevity, sleep, there's a lot of innovation happening around in peptides as well.

The ability to start to bring those onto the platform in the next five years is something that we also see a lot of potential for as well.

Neil Dewall
Managing Director, JPMorgan

Great. Yemi, thanks so much for coming. Congrats on all the success.

Yemi Okupe
CFO, Hims & Hers Health

Thanks. Really excited to be here.

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