Hello, ladies and gentlemen. Thank you for standing by for the second quarter 2021 earnings conference call for HUYA Inc. At this time, all participants are in a listen-only mode. Today's conference call is being recorded. I will now turn the call over to Ms. Dana Cheng, company investor relations. Please go ahead.
Hello, everyone, and welcome to HUYA's 2021 second quarter earnings conference call. The company's financial and operational results were issued earlier today and are posted online. You can also view the earnings press release by visiting the IR website at ir.huya.com. A replay of the call will be available on the IR website in a few hours. Participants on today's call will be Mr. Rongjie Dong, Chief Executive Officer of HUYA, and Ms. Catherine Liu, Chief Financial Officer. Management will begin with prepared remarks, and the call will conclude with a Q&A session. Before we continue, please note that today's discussion will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, forward looking statements involving inherent risks and uncertainties. As such, the company's results may be materially different from the views expressed today.
Further information regarding these and other risks and uncertainties is included in the company's prospectus and other public filings as well with the U.S. SEC. The company does not assume any obligation to update any forward-looking statements except as required under applicable laws. Please also note that we have earnings press release, and this conference call include discussions of unaudited GAAP financial information, as well as unaudited non-GAAP financial measures. HUYA's press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited most directly comparable GAAP measures. I will now turn the call over to our CEO, Mr. Rongjie Dong. Please go ahead.
Hello, everyone. Thank you for joining our conference call today. In the second quarter, we amplified our efforts to enrich content offerings and attract users, which drove steady top-line growth along with mobile user base expansion. To illustrate, total net revenues for Q2 increased to approximately RMB 3 billion, up 10% year-over-year and 14% quarter-over-quarter. HUYA Live mobile MAUs reached 77.6 million in the quarter, up slightly year-over-year and quarter-over-quarter. While the next month's retention rate for our HUYA Live app remained stable at over 70%. In this quarter, mobile users continued to contribute to over 85% of HUYA Live's live streaming revenues. With our relentless commitment to providing users and broadcasters with a better experience, we have always been deepening our technology advanced efforts and focused on product optimization.
In late May, we upgraded our HUYA Live app to the version 9.0, which introduced new functions such as multi-screen simultaneous viewing and real-time highlight editing, [Non-English content ]. In the latest version, a user has access to a multi-screen viewing panel to watch different top broadcasters at the same time. Leveraging HUYA's AI capability, the new version can now automatically identify the highlight momentum of a streaming session and generate video clips, making video production easier and more efficient. In the second quarter, average MAUs who watch videos on our platform increased to approximately 30 million. Our open platform for third-party applications developers also continued to expand in the second quarter. By the end of June, more than 250 tools had been developed on our open platform, and those tools were used by over 740,000 broadcasters.
On a quarter-over-quarter basis, the daily active broadcasters who used third -party applications on our open platform grew more than 60%. Moving on to our collaboration with Tencent. In the second quarter, average MAUs who watched our live streaming content across Tencent platforms, which are not counted in our reported MAUs, were around 23 million, nearly doubling year-over-year. Notably, our live streaming content related to the QQ Celebrity All-Star Tournament attracted a large number of users to viewing on QQ Mobile. Lastly, I would like to provide more context around our strategies after the merger termination with DouYu we announced last month. According to the announcement posted by the State Administration for Market Regulation of the People's Republic of China on July 10, 2021, the proposed merger between HUYA and DouYu was prohibited following SAMR's antitrust review.
We fully respect and will abide by the SAMR decision and will comply with all regulatory requirements and conduct our businesses in accordance with the applicable laws and regulations. As we remain committed to further expanding our user base and strengthening our leading position in the game live streaming market, we are focused on effectively implementing our growth strategy. HUYA will continue its investments in content, including acquiring, cultivating, and maintaining quality broadcasters, obtaining broadcasting rights for popular esports tournaments, and developing attractive self-generated content. Meanwhile, we will endeavor to advance product optimization and deliver a superior user experience. We also expect to further deepen our cooperation with Tencent. We are confident that our capabilities in fostering and retaining streaming talents, enriching and producing quality content, as well as our expertise in technology and product innovations, will continue to underpin HUYA's core competitiveness in the game live streaming industry.
With that, I will now turn the call over to our CFO, Catherine, to share her insights on the operating metrics and the financial details. Catherine, please go ahead.
Thank you, Mr. Dong, and hello, everyone. Following Mr. Dong's remarks, I will start from the updates on content enrichment and diversification. In the second quarter, we broadcasted 122 third-party esports tournaments, among which the top tournaments included LPL Spring and Summer, KPL Spring, LOL Mid-Season Invitational, and PUBG Champions League Spring. Total viewership for these tournaments reached around 673 million in the quarter. On the front of our self-produced content, we organized 45 esports tournaments and entertainment shows and generated total viewership of 116 million. In particular, our self-branded tournament, the sixth HUYA Mobile Game Arena, [Non-English content], or HMA, has hit outstanding viewership in the quarter, covering 14 popular mobile games, including HOK, CFM, Battle of Balls, and CODM. HMA is now a leading comprehensive mobile game tournament in China.
Additionally, following the traction from LPL, we produced a commentary show, HUYA Game Watch Room, [Non-English content ], to provide professional gameplay analysis for game lovers. The show went viral during the LPL season and became a major alternative channel for LPL fans to watch the game. In terms of entertainment PGC shows, HUYA Kung Fu Carnival Season 4, [Non-English content ] , a mixed martial arts competition joined by HUYA's outdoor broadcasters and celebrities, was the leading example of the season.
Besides this, in June, we also introduced the God Player, [Non-English content ] , a live-action role-playing show to capture the younger generation's growing interest in such categories. Since we took the initiatives to introduce more video content last year, there has been a clear trend of development and diversification on our platform, particularly in the sectors such as food video, animation video, and fun moment sharing videos. Moving on to our overseas business. In June, the overseas MAU picked up to close to 27 million, mainly driven by local esports events. As we discussed previously, we have been focusing on monetization-driven growth. Our overseas revenues increased by approximately 200% year-over-year, and then the contribution from overseas revenue is also climbing up, with the margin drag from overseas business declining. Next, I will walk you through our financial highlights.
In the second quarter, our total net revenues grew by 10% year-over-year to approximately RMB 3 billion. Our live streaming revenues were close to RMB 2.6 billion in the quarter, up slightly from the same period last year. The number of paying users for HUYA Live in the second quarter came in at 5.6 million, lower than the same period last year, mainly due to the pandemic lockdown last year setting a higher base. Advertising and other revenues increased by 190% year-over-year to almost RMB 383 million in the second quarter. On second quarter profitability, our non-GAAP growth profit was RMB 594 million, and non-GAAP gross margin was 20.1%. Our non-GAAP operating profit was RMB 249 million, and non-GAAP operating margins was 8.4%. Our non-GAAP net profit was RMB 250 million, and our non-GAAP net margin was 8.4%. Now, moving on to our financial details.
Unless otherwise specified, all the growth rates are on year-over-year terms. Cost of revenues increased by 12.2% to RMB 2.4 billion for the second quarter, primarily attributable to the increase in revenue sharing fees and content costs. Revenue sharing fees and content costs increased by 21.2% to RMB 2 billion for the second quarter, primarily due to the increase in revenue sharing fees and the increase in spending in esports content and on content creators. Bandwidth costs decreased by 35.3% to RMB 171 million for the second quarter, primarily due to improved bandwidth cost management and continued technology enhancement rounds. Gross profit increased by 1.1% to RMB 581 million for the second quarter, and gross margin was 19.6% for the second quarter. Research and development expenses increased by 15.6% to RMB 208 million for the second quarter, mainly attributable to increased personnel-related expenses.
Sales and marketing expenses increased by 45.9% to RMB 167 million for the second quarter, primarily attributable to increased marketing expenses to promote the company's contents, products, services, and brand name. General and administrative expenses decreased by 48.5% to RMB 72 million for the second quarter, mainly due to lower share-based compensation expenses. Operating income increased by 0.3% to RMB 182 million for the second quarter, and operating margin was 6.1% for the second quarter. Interest and short-term investments income was RMB 58 million for the second quarter, compared with RMB 78 million for the same period of 2020, primarily attributable to the decreased interest rates. Income tax expenses increased by 13.7% to RMB 58 million for the second quarter. Net income attributable to HUYA Inc. for the second quarter was RMB 186 million, compared with RMB 207 million for the same period of 2020.
Non-GAAP net income attributable to HUYA Inc. for the second quarter, which excludes share-based compensation expenses, gain on fair value change of investments and equity investees partial disposal of its investments, net of income taxes was RMB 250 million, compared with RMB 331 million for the same period of 2020. Diluted net income per ADS was RMB 0.77 for the second quarter, and non-GAAP diluted net income per ADS was RMB 1.04 for the second quarter. As of June 30th, 2021, we had cash and cash equivalents, short-term deposits, and short-term investments of RMB 10.7 billion, compared with RMB 10.6 billion as of March 31st, 2021. The increase was primarily due to net cash provided by operating activities of RMB 174 million for the second quarter. With that, I would now like to open the call to your questions.
Certainly. Ladies and gentlemen, we will now begin the question and answer session. If you wish to ask a question please press star one on your telephone keypad and please wait for your name to be announced. If you wish to cancel your request you can press the pound or the hash key . Once again it is star one to ask a question. For the benefit of all participants on today's call, if you wish to ask your question to the management in Chinese, please immediately repeat your question in English. We have the first question coming from the line of Thomas Chong from Jefferies. Please go ahead.
[Non-English content ] Thanks, management, for taking my questions. I have two questions. The first question is about our content strategies. Can management comment about our thoughts in the second half as well as the spending that we are looking at? My second question is about our key operating metrics, in terms of the MAU, paying users as well as ARPU. How should we think about the trend as we come into the second half? Thank you.
[Non-English content ]
All right, I will translate for Mr. Dong. Regarding your first question on content strategy. Actually, since the beginning of this year, our management made two versions of the strategic plans for this year in different scenarios, whether the SAMR will pass or not pass the deal. Up until we received the notification of SAMR to prohibit the merger deal, we still stick to the original plan in terms of content strategy. Now that we have heard the news from SAMR about prohibiting the merger deal between HUYA and DouYu, there won't be major adjustments to the strategy, especially the content strategy. Now that the competitive landscape compared with before might be a little bit changed given SAMR prohibited the deal. There might be a certain degree of growth for the content investments from our perspective. Catherine will take your second question.
Regarding your MAU questions, because we will continue to invest in our content and broadcasters in the second half, in the second half, we do expect that our MAUs will continue to grow, probably re-accelerate the growth rate for mobile MAUs. I think, in the second half, our main focus is still trying to grow our mobile MAUs. This is still probably our key goal in the second half. Next.
Thank you.
Thank you. We have our next question. This is coming from the line of Lei Zhang from Bank of America Securities. Please go ahead.
[Non-English content ] Thanks, management, for taking my question. Two questions here. First, can you share with us the business strategy post the close of merger with DouYu? Secondly, any more color on the integration with Tencent recently? Thank you.
[Non-English content ]
I will translate for Mr. Dong. Regarding your first question for the post-termination of the merger impact on the strategic changes. Actually, there is not much to be changed for the strategic planning of HUYA, and we will stick to the original plan to follow with our roadmap for the year and going forward. We have confidence to strengthen our leadership position going forward. Secondly, I would like to mention that we do have confidence in the overseas market, especially for those countries and regions who performed better in building up the content ecosystem and a business model. We feel they are going to have a brighter future, and we do have confidence in that.
For your second question regarding the cooperation with Tencent, we are actually in close conversation with Tencent regarding to carry out more innovative collaborative working methods, and more way to play out the operational models of the collaboration. More things to be carried out going forward with Tencent. I hope that answers your question Lei Zhang .
To add, regarding to the cooperation with Tencent, we have continued to strengthen our cooperation with Tencent in various fronts. We believe that in the future, there would be more cooperation between us and Tencent. We will update investors if we have some major updates on this front. I hope this answers your question. Next.
Okay. Thank you. Very helpful.
We have the next question. This is coming from the line of Yiwen Zhang from China Renaissance. Please go ahead.
[Non-English content ] , Thanks for taking my question.
I have two questions. The first is regarding overseas business. You mentioned overseas MAU has reached 27 million, and also this year we will ramp up the investment overseas. Could you share more color in terms of the user acquisition, content buildup and monetization? Secondly, on the video content. I think this is worth discussing the past few quarters. Can you share some color in terms how the video content help the user acquisition, the engagement and retention? Thank you.
Thank you. Regarding our overseas business, we have seen a pretty good progress. As we have been emphasizing on monetization in the overseas market, we have seen significant results. In the second quarter, our overseas revenues actually increased by approximately 200% year-over-year. Also the operating loss has also been narrowed down. We are pretty confident in our overseas business. We do expect that the overseas business will contribute even much more significant revenue contribution to us in the next year. Our video business, we have been developing sort of a new video content. In the second quarter, we also noticed that our video content users have been increasing. As Mr. Dong just mentioned, in the second quarter, average MAUs who watch video on our platform actually increased it to approximately 30 million.
In the second half, we do consider to also launching a new app, specifically for our video product. Hope this answers your question.
Thank you.
[Non-English content ] ,
All right. After translation, just to provide more color to our video business. Mr. Dong mentioned before, there is a certain form of the video business on HUYA's platform, that is laying in between the traditional videos and the streaming sessions, in the form of video carousel, or in other words, ongoing replay of the streaming. From the statistics that we have, I think the growth rate of such category are quite high. We believe in the form of doing streaming business, we can actually make our video business prosper in future. As of now, we think the results that we see in the video business or the video carousel business is actually quite satisfying.
Thank you.
Thank you. We have the next question from Ritchie Sun from HSBC. Please go ahead.
[Non-English content ] I will translate the questions myself. First question is about game video. Can management discuss the potential monetization model and also progress of monetization for game video? What are the areas that we need to improve further for game video content? The second question is on regulation. We see the heightened regulation risk on the industry. Can management discuss how live streaming regulation, online games, as well as cybersecurity and data privacy regulations, the impact on the platform and especially on the profit and loss side from these regulations? Are we going to incur more costs to fulfill these regulations? Thank you.
[Non-English content ]
For your first question regarding the video business monetization method. Currently, the top priority for the company, regarding the video business, is to consider how to better integrate the live streaming business with the video business, just so that the video business can be extended. Probably currently, it's a little bit too early to talk about the business model. From what we can see right now, for the video business, advertising is probably the top choice for the monetization method.
Okay. For your second question of the recent regulatory changes, we do believe that the recent regulatory changes, I think, will help the industry in the long term, and then we as a company will definitely abide for all the regulatory changes or guidance. So far, I think, we have received and also are expecting some of the, probably the details of the guidelines to come out. We will update with investors if we saw some of the detailed guidelines for potential regulatory guidelines. I hope this answers your question. Next?
Thank you.
Thank you. We have the next question. This is coming from Tian Hou from T.H. Capital. Please go ahead.
Yes. Good evening, management. [Non-English content ] There are three small questions. The first one is, what big game content will be released on the platform in the second half of this year? The second one is now that students are on vacation, there are no extra lessons, and with the pandemic, everyone is not allowed to go out and play. Will you see an increase in the number of people and participation on this platform? The third one is about your cloud game. I don't know what stage of development it is now, or what your plans are for the future. The first question is about what management see the second half about the game content. Are there any major content going to come out?
The second one is, on the platform, what does management see the usage and the activity level, as the students have less schoolwork and also not much place to go to travel? The third one is regarding the cloud game. Company has been developing cloud game for a while. Can management share some color about the progress and the plan for the future? Thank you.
[Non-English content ]
For your first question regarding the summer, usually from the seasonality that we have observed so far, during the summer school holidays, there will be a certain growth of users. Since it's coming to the school holidays in the summer again, we are seeing a growth of the users as well. Regarding the other factors that you mentioned, we haven't really seen much. For your second question regarding the new game titles, we have been hoping that the two potential blockbuster games, the DNF Mobile and League of Legends: Wild Rift, can be released soon. HUYA has quite excelled at promoting the mobile games, and make sure that promoting the mobile games on our live streaming platform can be a strength, and maintain our leading position. Actually, the preparation for those two games has already been initiated.
For example, for League of Legends Mobile, it's been started since the beginning of 2021. For DNF Mobile, we have been preparing for the launch of that since last year. We were really hoping that those two potential blockbuster games can be launched in the second half.
And regarding to your-
About the cloud game.
Yes. Regarding your question about the cloud game. Actually, since we launched our cloud game platform, Yowa, we have been covering over 200 games right now. We have been improving our product since the launch. Currently, we believe that our product, in terms of technology and then the user-friendliness, is in the industry-leading level. Currently, we are still focusing on trying to reduce the bandwidth cost per user, and increase our MAUs and DAUs. Actually, since Yowa launched, the users growth is pretty fast. Currently, our focus is still on growing users, improving products, and then trying to reduce the bandwidth cost for each user. Probably next year, we will consider trying to do some commercialization for the cloud game. Currently, it's still at early stage.
Hope this answers your question. Next?
Yes.
Thank you. We have the next question from Vincent Yu from Needham & Company. Please go ahead.
[Non-English content ] Thank you, management, for taking my question. My first question is about investment plans. Now the merger deal has been called off. Will the company now look to acquire the other companies within other verticals or overseas, considering we have a big cash balance? My second question is, will we see increase in content costs related to purchase of tournaments broadcasting rights after this merger has been called off? Thank you.
Regarding to your first question, in addition to our operational cash needs, i.e., continue to investing in content and broadcasters, we will consider the investments or potential acquisition along our value chain, both domestically or in the overseas market. Currently, we haven't really done any significant investments or acquisition yet. Regarding to your second question, I will refer to Mr. Dong.
[Non-English content ]
Regarding your question on the esports tournaments broadcasting rights. I think from our perspective, acquiring the broadcasting rights of those tournaments is quite important in the sector of esports. As we all know that esports has become a professional game, and it is also included in the Asian Games tournament here. As we announced it before, we have already got the exclusive broadcasting rights inside LPL, and it's related game broadcasting rights.
Going forward, we believe HUYA will continue the acquisition of broadcasting rights in a mild way.
Thank you.
Thank you. As there are no further questions, I would like to hand the conference back to the company for any ending remarks.
Thank you all for joining our conference call today. If you have further questions, feel free to contact ir@huya.com, and we look forward to checking with you in the next quarter. Thank you.
Thank you. That concludes our conference call for today. Thank you all for your participation. You may disconnect your lines now.