Good day, and thank you for standing by. Welcome to the Kohl's Corporation Q3 2021 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one on your telephone. If you require any further assistance, please press star zero. I would now like to hand the conference over to your speaker today, Mark Rupe, Vice President, Investor Relations. Please go ahead.
Thank you. Certain statements made on this call, including projected financial results and the company's future initiatives, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Kohl's intends forward-looking terminology such as believes, expects, may, will, should, anticipates, plans, or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl's actual results to differ materially from those projected in such forward-looking statements. Such risks and uncertainties include, but are not limited to, those that are described in Item 1A in Kohl's most recent annual report on Form 10-K and as may be supplemented from time to time in Kohl's other filings with the SEC, all of which are expressly incorporated herein by reference. Forward-looking statements relate to the date initially made, and Kohl's undertakes no obligation to update them.
In addition, during this call, we will make reference to non-GAAP financial measures, including free cash flow. Information necessary to reconcile these non-GAAP financial measures can be found in the investor presentation filed as an exhibit to our Form 8-K filed with the SEC and is available on the company's investor relations website. Please note that this call will be recorded. However, replays of this call will not be updated. If you're listening to a replay of this call, it is possible that the information discussed is no longer current, and Kohl's undertakes no obligation to update such information. With me today are Michelle Gass, our Chief Executive Officer, and Jill Timm, our Chief Financial Officer. I will now turn the call over to Michelle.
Thank you, Mark. Good morning and welcome to Kohl's third quarter earnings conference call. Our strategic effort to transform Kohl's into the leading destination for the active and casual lifestyle continues to gain traction. We delivered another outstanding performance in the third quarter, continuing our momentum from the first half of the year. During today's call, I want to leave you with three things. First, we achieved record Q3 earnings and raised our full year outlook, resulting in an all-time high EPS for the company. Q3 sales increased 16% to last year, and our operating margin was a nine-year high of 8.4%, benefiting from our actions to structurally improve our profitability. Second, our efforts to reposition Kohl's are working. Active sales growth accelerated in the quarter, led by our key active national brands.
We launched several new transformational brand partnerships across the business, including the rollout of the first 200 Sephora at Kohl's stores. While having very little impact to this quarter, given the timing of the launches, we are pleased with the early results and what this means going forward. Third, we are accelerating our share repurchase activity, reinforcing our commitment to driving shareholder value, and now expect to repurchase $1.3 billion for the year. We see a lot of value in our company and believe repurchases are a great mechanism to return capital to shareholders, given our promising outlook and formidable cash position of $1.9 billion. All of the pieces of our strategy are coming together, and we remain incredibly confident in our future. As we look ahead, we are focused on building on this year's success.
We are positioned to exceed most of our 2023 goals this year, and we look forward to sharing an updated financial framework at our Investor Day on March 7, 2022. I'll cover a high-level overview of our third quarter performance, an update on the progress we're making against our strategy, and our approach to the holiday season. Jill will then discuss our Q3 results in more detail and our updated 2021 financial outlook. Let me add a little more color to our Q3 results. Our 16% sales increase was the result of strong performance across both stores and digital. We continue to be encouraged with how the channels reinforce each other, together delivering an exceptional customer experience through a seamless omnichannel integration of offerings and conveniences. Store sales increased double digits and continue to be the principal channel for new customer acquisition.
We're very excited by the significant growth we are seeing in omnichannel customers, which are the most productive customers. Digital sales remained strong in the quarter, growing 6% to last year and increasing 33% on a two-year basis. As a percentage of total sales, digital was 29% in the quarter. From a category perspective, our investments in active continue to pay off. This is most evident in the broad strength we are seeing across our differentiated portfolio of national and private brands. Active sales significantly outpaced the company, growing more than 25% to last year and more than 20% on a two-year basis. We're seeing strength across the board in men's, women's, and children's apparel, as well as in footwear. Of note with an active apparel, we are especially pleased with the traction we are gaining in athleisure and inclusive sizing.
From a brand perspective, our key national brands of Nike, Under Armour, Adidas, and Champion all delivered exceptional growth. In addition, our more value-oriented active private brands also continue to perform very well. Tek Gear achieved solid double-digit growth, and we continue to be pleased with the customer response and sales of our new athleisure brand, Flex, which we expanded to more stores late in the third quarter. Active is now one of our largest areas of business, representing 26% of our Q3 sales, and we remain confident in our ability to maintain our growth momentum. Looking ahead, we expect Active will continue to benefit from increased in-store space and its front of store positioning in locations with Sephora at Kohl's shops. We also continue to experiment with new merchandising to elevate the active category in our stores.
Some of our other highlights in the quarter include men's sales increasing more than 30% to last year, and footwear and accessories both up more than 20%. Children's up low double digits, driven in part by strong demand for toys. We saw very strong growth on both a one- and two-year basis for many of our key private brands and national brands across all categories. For our private brands, these included Sonoma, SO, Apt. 9, and Jumping Beans. Notable performers beyond active in our national brands include Levi's, Vans, Haggar, Ninja, Shark, Koolaburra by UGG, and Hurley. I will now provide an update on the progress we are making against our strategy. As I indicated, all the pieces of our strategy are coming together.
Our investments to strengthen our product assortment and enhance the shopping experience have improved our relevancy with core customers and are driving new customer acquisition. Let me start with Sephora. As we've said from the beginning, this is a game-changing partnership for us. Consistent with our strategy, Sephora adds tremendous credibility to Kohl's as a more youthful, upscale, and modern retailer. We are thrilled with the early response we are seeing from our initial opening of 200 Sephora at Kohl's shops. I know many of you are interested in hearing more specifics on how the shops are performing, so I'm happy to provide you with some preliminary results. In short, Sephora at Kohl's is working. First, Sephora is driving extraordinary growth in our beauty business. Second, we're seeing an incremental mid-single digit sales lift to the overall store sales where we have launched.
Third, we are bringing in new customers. More than 25% of Sephora at Kohl's shoppers are new to Kohl's. They are younger and more diverse, and we are successfully driving loyalty sign-ups. Fourth, we're pleased to see customers purchasing across a wide range of beauty categories and price points. The assortment's resonating. Lastly, customers are shopping across the store. Roughly half of all customers buying Sephora are attaching at least one other category in their purchase across all of our lines of business. We've already started to see customers return, which is encouraging and is expected to build as they get to know Kohl's. From the outset, this partnership was structured to drive joint success, and we couldn't be happier with how our teams are collaborating.
These early results are very encouraging, and as we build out the fleet, this initiative will have a significant positive impact on our growth trajectory and brand relevance. Looking ahead, we will build on our success as we continue the store rollout. Planning is underway for the additional 400 Sephora at Kohl's openings beginning in late spring 2022. In addition, we will open 250 in 2023. As we renovate our stores for the Sephora build-outs, we are also making investments to elevate the overall store environment. This includes reflowing our categories to deliver against our new strategy as an active and casual destination, better use of space for mannequins and storytelling, and overall updates to the store. As we've rolled out this updated experience to our first 200 stores, the customer feedback has been extremely positive.
As part of this, we are injecting more discovery, leveraging flexible space behind the Sephora shop, which showcases a rotating assortment of emerging brands. Yummy Sweaters are currently positioned in the space for holiday, and we are excited to use the space to debut an exclusive Draper James capsule collection this spring, a brand founded by Reese Witherspoon. I now want to share a quick update on our recent new brand introductions of Calvin Klein, Tommy Hilfiger, and Eddie Bauer. We introduced Calvin Klein basics and loungewear in 600 stores in mid-September and added Tommy Hilfiger men's sportswear in 600 stores in early October. In late October, we began offering Eddie Bauer in 500 stores, expanding our presence in the outdoor category and building on our investments and momentum with Columbia and.
While it's early, we are extremely pleased with the initial results of these new brands. Collectively, they are exceeding expectations, and customers are delighted to be able to get these iconic brands at Kohl's. We set the brand portfolio to improve overall clarity and shopability by amplifying key private brands like introducing relevant national brands. We are pleased with the leading indicators and the underlying trends. Customers are responding very well to our go-forward key brands and metrics such as sell-through, inventory turn, and margin are at multi-year highs. However, receipt delays have impacted the women's business disproportionately, hindering our ability to drive overall growth to our expectations. We continue to work aggressively to address the situation, but like many, our business has been impacted by extended transit times, resulting in inventory receipt delays and significantly higher transportation costs.
The most visible evidence of this can be seen in our inventory level at the end of Q3, down 25% on a two-year basis. While we planned inventory to be down this year as compared to 2019, aligned with our strategy to drive margins and turnover, our levels remain below that original plan. We have aggressively implemented a number of measures throughout the supply chain to mitigate and minimize production and transit delays. We also made sure that we protected new brand receipts and inventory tied to key promotional events. While it will take time for our inventory to rebuild, I am confident that the team is doing everything they can to mitigate the supply chain challenges as effectively as possible. As Jill will discuss, we are well positioned for the holiday season with fresh receipts continuing to flow to support anticipated customer demand.
Now let me touch on some of our holiday plans. We are once again excited to deliver an inspiring and welcoming shopping experience for our customers this holiday season, knowing it will look and feel a little more normal. More in-person celebrations, which has influenced how we're approaching our holiday strategies this year. Active and cozy for the entire family, home, toys, and discovery and gifting are already in high customer demand. We have also positioned our holiday gifting area at the front of the store in a majority of our chain to better capitalize on traffic. We're introducing Sephora and many of our other new brands to our customers for the first time this holiday season. Kohl's is known for providing great holiday value, and this year will be no different.
We have officially kicked off the holiday season with our Black Friday preview event in early November, and we're very pleased with the results. We are off to a great start this quarter, and we are looking forward to continuing to engage our customers by bringing both product and promotional newness throughout the holiday season. We will also support anticipated strong digital demand with our best-in-class omni capabilities, including an expanded number of drive-up parking spots for customer pickup and continuing to leverage our stores to help fulfill digital orders over the holiday season. Before I hand it off to Jill, let me summarize my comments today. As you've heard, we are making great progress against our strategy and navigating what continues to be a unique operating environment.
Q3 represented another outstanding quarter for the company, continuing our momentum from the first half of the year, and our updated annual guidance on record earnings per share. Over the past 12-18 months, we have executed a major transformation of the Kohl's operating model, repositioning the business for sustainable future growth and improved profitability. We're making tremendous progress in enhancing the relevance of the brand. We have strengthened our product portfolio with the addition of many highly regarded beauty partnership with Sephora, and we improved the overall customer experience through merchandising enhancements and new omni capabilities.
We're confident in our future. This is evident in our actions to continue. Our business has momentum and we are focused on building on it as we move through the fourth quarter and into next year. In closing, I want to express my sincere gratitude to all of our associates for their unwavering commitment to our company. We appreciate all that you have done to prepare us for this key holiday season and all that you do every day to deliver a great experience to the millions of customers who choose Kohl's. With that, I'll now turn the call over to Jill, who will provide more.
Thank you, Michelle. Good morning, everyone. I want to start by reiterating Michelle's sentiment. We delivered another great quarter and continue to gain traction on our strategic initiatives, actions to reposition the business for future growth and drive improved profitability. For today's call I'm going to review third quarter results, discuss our capital allocation actions, and then provide details on our updated 2021 guidance outlook. For the third quarter, net sales increased 16% to last year and were slightly ahead of 2019, driven by growth in both our stores and digital businesses. Other revenue, which is primarily credit revenue, increased 17% over last year. Turning to gross margin.
Q3 gross margin was 39.9%, up 408 basis points from last year, driven by our inventory management efforts and our pricing and promotion optimization strategies, offset partially by incremental transportation costs related to the constrained global supply chain. Now let me discuss SG&A. In Q3, SG&A expenses increased 6% to $1.4 billion, driven by the double-digit top-line growth. As a percentage of revenue, SG&A expenses leveraged by 273 basis points to last year as we continued to deliver against our efforts to drive marketing and technology efficiency and improve store labor productivity, which more than offset increased wage pressure across our stores and distribution centers. Our strong margin and SG&A performance translated into an 8.4% operating margin.
This was a nine-year high for the third quarter and represented an increase of 734 basis points to last year and an increase of 403 basis points to 2019. Last, let me touch on some additional financial items. Interest expense was $12 million lower than last year due to lower average debt outstanding during the quarter. Net income for the quarter was $243 million, and earnings per diluted share was a Q3 record of $1.65. Turning to the balance sheet. We continue to be in a strong financial position. In late October, we made our final move to return our balance sheet to its pre-pandemic structure by migrating back to a $1 billion unsecured cash flow-based revolving credit facility.
We ended the quarter with $1.9 billion of cash and cash equivalents and no outstanding balance on our revolver. Inventory at quarter end was 1% higher than the prior year and down 25% to 2019. However, our available for sale inventory was down more than this, given higher in-transit inventory, with women's disproportionately impacted. The industry-wide supply chain challenges continue to impact our ability to rebuild inventory to desired levels. On the positive side, our inventory composition remains very clean and turnover marked a 10-year high. Turning to cash flow. Year to date, we have generated operating cash flow of $1.8 billion and free cash flow of $1.3 billion.
Capital expenditures were $426 million year to date, driven by in-store investments related to the Sephora build-out, refreshes, and other customer experience and sales-driving enhancements, as well as a new e-commerce fulfillment center opened earlier this year. In addition, we continue to expand our small format store concept, opening four new stores at the beginning of the fourth quarter. Based on our current outlook, we now expect CapEx spend to come in at the high end of our $600 million-$650 million range. Now let me discuss our capital allocation actions. During the third quarter, we accelerated our share repurchase activity, repurchasing more than 10 million shares for $506 million. Year to date, we have repurchased 15.6 million shares for $807 million.
We plan on continuing our accelerated share repurchase activity with an additional $500 million in Q4, bringing our total for the year to $1.3 billion. As announced last week, our board of directors declared a cash dividend of $0.25 per common share. The dividend is payable on December twenty-second to shareholders of record at the close of business on December eighth. Taken together, we have returned a total of $921 million to shareholders through share repurchases and our dividends during the first three quarters of 2021. Turning to our guidance outlook for 2021. Based on our strong third quarter performance, we are raising our full year outlook and are guiding as follows. Net sales to increase in the mid-20s% range, up from our prior expectation of low 20s% increase.
Operating margin to be in the range of 8.4%-8.5%, up from our prior expectation of 7.4%-7.6%. This positions us to exceed the high end of our 2023 operating margin goal of 7%-8% two years ahead of plan. EPS to be in the range of $7.10-$7.30, excluding non-recurring charges, up from our prior guidance of $5.80-$6.10. This guidance represents an all-time EPS high for our company. Let me provide some additional context on our implied guidance for fourth quarter.
For sales, at the midpoint of our full year 2021 guidance, it implies a fourth quarter sales increase in the low double digits % range relative to 2020. For operating margin, our full year 2021 guidance implies a fourth quarter operating margin of approximately 6.6%, which is an increase. Embedded in our guidance are incremental headwinds totaling more than 350 basis points as compared to the same period in Q4 2019. These include higher digital penetration, freight and holiday surcharges.
Lastly, as a reminder for comparison purposes, last year's fourth quarter 2020 EPS included $1.15 per share of incremental tax strategies. In summary, we are really pleased with our third quarter results and the progress we are making against our strategy. As you've heard today, our business has clear momentum, and we look to build on it as we close 2021 and enter the new year. As Michelle indicated in our opening remarks, we plan to host an Investor Day on March 7, 2022. We'll review our overall strategy and update our long-term financial framework, given that our strong performance in 2021 positions us to exceed many of our current 2023 goals. We are happy to take your questions at this time.
As a reminder, if you would like to ask a question, please press star, then the number one on your telephone keypad. Again, that is star, then the number one. Your first question comes from Bob Drbul with Guggenheim Partners.
Hi. Good morning. Congratulations.
Good morning. Thank you, Bob.
Got a couple of questions on the Sephora piece. I'm hoping you can help us. You know, you talked about strong initial response with you know acquisition of younger, more diverse customers. Can you quantify, like, how many new customers you know you have seen so far? I think that's sort of part one. Part two would be, can you talk about you know the AUR at Sephora versus your expectation and then the comps of Sephora stores versus non-Sephora stores?
Sure, Bob. There's a lot in there. First of all, we're super pleased with what we're seeing with Sephora. I mean, you have to remember, we're literally just weeks into the launch, 200 doors, the Sephora site on our website, and to me, this was introduced as flawlessly as it could be. To your specific question, the results are really positive. First off, if we look at our Sephora doors versus the non-Sephora doors, we're seeing about a mid-single digit, call it comp lift through those stores. We are seeing that incremental lift to the overall stores, which is really encouraging, again, given that we're in the early days, and we expect it to build over time.
I think not unlike when you're building a new store and you have a couple years of growth ahead of you, I'd say we and Sephora both expect that this will grow over time as customers, whether existing or new, really discover the shop. That's point number one. As it relates to new customers, you know, more than 25% of Sephora shoppers are new. They are younger, they're more diverse, and it's meaningful. Again, you have to keep this in context. It's only 200 doors. When we're up over 600 next year, you can only imagine the millions and millions of customers that we're gonna be introducing. It's already meaningful, and that will only grow.
In terms of your question on AUR on the Sephora assortment, I mean, it's really strong, as you'd expect. I mean, this is prestige beauty into categories that we've really never offered to this level. I think really the encouraging thing is that we are seeing our customers, whether it's existing or new, shop across the assortment. Sephora has done a phenomenal job curating a real breadth across categories and within categories.
I think some noteworthy ones on the makeup side would be brands like Fenty and Too Faced, NARS, and then Sephora Collection, which is more of your, you know, more entry price point. Skincare, kind of a real noteworthy one for me is Tatcha. I think it's just such a great brand. It's doing really well. Hair care, Olaplex has been phenomenal. Even on the fragrance side, I mean, we are seeing brands like Gucci and Armani really resonate. Really, I mean, on every level, Bob, we couldn't be more pleased with the launch.
Great. If I could just ask, you know, one more question. In terms of, like, collabs, like one of the ones that I think seems to have a big opportunity is the Lauren Lane LC Sonoma collab. I was just wondering if you could talk about how that's gone for you and sort of, you know, the opportunity that you see with that? Thanks.
Yeah. No, great question. Actually, I love that capsule for us. What you're hitting on is, you know, Sonoma being a key go-forward brand for us. It's performing exceptionally well in the women's business, and it's offering those core essentials and that bit of discovery. I happen to own the ribbed sweater dress in the collection, Bob. It's again, the product's phenomenal, and I think this is just the early indication of what you can expect to see on the women's business going forward.
Great. Thank you very much.
Your next question is from Blake Anderson with Jefferies.
Hi. Good morning. Thanks for taking the question. Quick housekeeping one, maybe I missed it, but for your 4Q guidance, did you give any breakdown on below-the-line assumptions like interest? We're curious if that includes any buyback as well.
Sure. We didn't give specificity in Q4, but I would say it is for interest, D&A, just take the run rate you saw in Q3. Obviously, the buyback we announced that we would be doing another $500 million in Q4 to bring our total for the year to $1.3 billion.
Got it. Okay, thanks. I appreciate all the Sephora commentary. That's really helpful. I was curious on the mid-single-digit sales uplift. Can you talk about how that's skewing between national and private label? How much of that is from the 25% of new customers versus existing?
Yeah. I can take that. I mean, first of all, again, I'll echo what I just said a moment ago. I think out of the gate, seeing that kind of incremental lift is incredible. You know, as you'd expect, I mean, we're seeing beauty sales. As I was speaking in the earlier question, we're seeing that across a range of categories and brands. I would just say stay tuned. We wanted to share some of this really exciting data with you right out of the gate. I'd say, you know, stay tuned.
Yeah. I would just add, I think the basket outside of Sephora, to Michelle's point, is. Beauty is very strong, but we're seeing that across really all of our lines of business are benefiting. Obviously, with Sephora, we also did the reflow of active to the front of the store. As you heard, I mean, that was up, you know, 25% in the quarter, so obviously really resonating with the customer, but even more so when we give it that prominent positioning.
We're seeing them really shop across all brands and all lines of the business, which has been great for us. Again, I think just to reiterate Michelle's point, it's really only been open in 200 doors for, like, a couple of weeks, you know, a few weeks, just about a month in total. I'm really pleased with the initial results and expect to build on that, especially as we move into the holiday season.
That's really helpful. One last one. I was wondering if you could maybe size up at all the women's revenue headwind from out-of-stocks? I don't know if you'd be able to quantify that at all, how much that's impacting.
I would say we are down 25% as an organization, and women's is down notably more than that. Just really when you start looking at how you can drive that benefit. To, you know, take us back, we're in the midst of a transformation here. When we exited 10 brands, that took a lot of inventory out of the ecosystem. The newness, as we had talked about when we did our Investor Day, was supposed to set in fall, and that was really hard to chase back into given the supply chain disruption. Although I can't quantify it, I would definitely say it was a notable impact to their business, just given the fact that they were down so much more than the company.
Yeah. No, I would just add to that and echo that. Women's is clearly very important to us. We embarked on the biggest, boldest transformation, as Jill was just saying. We planned the year down, so inventory being down 25% for the entire business, women's more so than that, with the strategy to chase, as we saw, you know, really what we're gonna be the outstanding winners. We've had lots of them, as I was mentioning, Sonoma, SO, Lauren Conrad.
The newness is working, whether that's within brands like collaborations or certainly the additions we've brought in, like Lands' End, which has had now some time to really settle in, as well as, you know, we're excited about some of these new outdoor initiatives we're bringing in, like Eddie Bauer. The turns are really strong. They're at multi-year high, the margin multi-year high. As we look forward, we have a lot of aggressive strategies in place to fill in the inventory. Our customer is really liking this new assortment that we have in front of her. We need more of it, is the bottom line.
Got it. Very helpful. Thank you.
Thanks.
Your next question is from Mark Altschwager with Baird.
Good morning. Thanks for taking my question, and congrats on the momentum here. The profitability is outstanding.
Good morning, Mark.
The new EBIT margin guide for this year, you know, ahead of your prior longer term goals, sounds like we'll be hearing more in the early part of next year, but just any high-level thoughts you can share on that. I mean, do you think 2021 is sort of a new base case from which you can grow, or is it fair to assume that there's, you know, perhaps some moderation as some of the, you know, consumer spending tailwinds moderate into next year? Thank you.
Mark, I mean, we couldn't be more pleased with the progress that we made against our strategy this year. Obviously, this performance in 2021 exceeded our expectations. As you pointed out, our guidance really puts us in a place that we're gonna exceed our 2023 goals this year. We believe our business has momentum. We have a lot of really great new initiatives that just literally fed at the end of Q3, and we're gonna continue to build on that, which gives us really great confidence on us being able to continue on the strategic mission of repositioning ourselves to grow more profitably going forward.
You have our commitment for growth, you have our commitment to driving shareholder value, which hopefully you saw was reinforced with our share repurchase actions. As we look to 2022 and beyond, I guess I'm gonna just ask for your patience, and we really wanna be able to share that with you in the Investor Day that we just announced that will happen in March of early next year. We'll give you a big update on what that long-term framework looks like in light of the fact that obviously we just put up some really great numbers this year.
Thank you. Just following up on the supply chain front, and you gave us a lot of detail on the women's piece. I guess as we look into spring, what's your level of visibility on flows for some of your larger national brands?
Yeah. Great question. I mean, I will tell you, the team has been all over this, both on the proprietary brand, and to your point, on the national brand. You know, first I'll start off with active. You know, we shared you know, earlier in our comments that our active business was up 25% to last year, more than 20% to last year, and our inventory is in great shape. I mean, it's one of the categories that's phenomenal. National brand partners, you know. With active and beyond. If I just take active, given it's such a strategic priority for us, they've been terrific to helping us navigate. You see that reflected both in the inventory numbers, but more importantly, in the sales on active. We're working closely with them.
Like I said, we have a great partnership. We are certainly looking into planning as we look ahead for 2022 and beyond, as we grow this business together. I will just say that we'll do everything we can to make sure that we can protect as many receipts as we can. Yeah, I think overall to the question, it's. I mean, this has been a disruption for most retailers, and we've been part of that, as we've been talking about the most dramatic improvement. We do expect it to improve here. We have front-loaded orders. We have moved production around. We're expediting delivery, really doing everything we can where we have pockets where we're just too lean to get back into stock.
Thanks, Mark.
Thanks, Mark.
Your next question is from Gabriella Carbone with Deutsche Bank.
Hi, good morning. Congratulations on the nice results.
Thank you, Gabby.
One of the offsets to the supply chain pressure has been lower promotions, which has, you know, been the case. Wondering if you could talk to us a little bit more about how you're thinking about pricing and promotions, you know, into holiday and maybe into early 2022. Thanks.
Yeah, you bet. Has been one of the key tenets of our overall strategy over the last year. We've built a lot of new muscles as it relates to capability, and it's really this blend of how we price our goods competitively and what level of promotion we do have. That's worked. I think you know, a good testament to that is the amount of new customers we're getting, driving a more clear price strategy. Again, you never wanna swing the pendulum one way or the other too hard, and I feel like we're really getting a good rhythm in place with our customers.
You know, as we look ahead for holiday, I mean, that time of year is always promotional, but we expect our key strategies on pricing and promotion to carry through. You know, the effectiveness of that and how the team's been driving it, you know, it's really, as you look at Q3, reflected in our very strong margin performance. We saw that in Q2 and Q3, and a direct contributor was around this pricing and promotion strategy.
Got it. Thanks. Just a quick follow-up on your comments around the supply chain. Just was wondering how much pressure you expect on gross margin in the fourth quarter versus what you kind of experienced here in the third.
Sure. Gabby, I think, you know, I called out in the guidance for Q4 is we have about 350 basis points of pressure. I'd say the majority of that is gonna hit in your-
Mm-hmm.
Gross margin. That's, you know, you look at your digital penetration. Digital always out-penetrates in Q4. When you look at our penetration versus 2019, that's up significantly, and usually that's the high end of the range that we give in terms of the pressures we see for cost shipping, 'cause it's just more expensive when you have more going through the ecosystem. Freight surcharges, we saw them in 2020. Obviously, we didn't have them in 2019. That's an added pressure that wouldn't have even been there in Q3 at all. Of course, continuing with freight, we saw some of the freight pressure in Q3, but I would say that accelerates as we move into Q4, and we're really bringing in a lot of these holiday receipts, more, you know, real time than we have in the past. That would accelerate.
The other piece of it is obviously the wages, which is probably the lesser part of that 350 points, and that would hit SG&A. I would say we still expect to leverage our SG&A in Q4, if that's helpful, despite the wage headwinds, just given the focus that we've had on the efficiency, both in our marketing, A-to-S, as well as our store productivity continues to increase to help us offset some of those wage increases.
Great. Thank you. Super helpful.
Your next question is from Chuck Grom with Gordon Haskett.
Hey, thank you very much. Good quarter. On Sephora, Jill or Michelle, you know, you talk about the 5% or mid-single-digit comp lift. I'm curious if that's built over the past couple of months for that to build. Just curious if it's improving. I guess going forward, if you expect it to build higher than that level.
Yeah. Chuck, Michelle here. No, great question. Again, I just as we said earlier, we're certainly still in the very early days of this, but to come out of the gate and see that kind of result, really encouraged. We do expect that to build over time. If you look at any example, you brought up Amazon, you look at new stores, et cetera, you know, we should have a very nice tailwind with that. A, we'll get the tailwind because we're gonna be opening a lot more stores, you know, upwards of 850 over the next couple years. Then B, you know, the call it comp lift that you have associated with that.
Okay. Yeah, that makes sense. I'm sorry, did you wanna go, Jill?
Yeah, I was gonna say, it's really about traffic drivers. If you think about us only being open for, you know, really a full month in all of these stores, it's getting that recurring trip. I think as we've introduced this to customers existing and new, and we talked about a lot of new customers coming in through the Sephora partnership, then we build on that. I think that's really where we get excited about that in the past.
It's a replenishable item in Kohl's, so that's why we expect you to kinda see that build happening over. If you have comp stores, we know they build in comps over years, so that's always a benefit that we expect to see as we continue. As we get more mass, and have those 400 doors starting to open, you know, early next year and then finishing that out in 2023, we'll only build on that awareness as well. That'll give you a benefit not only to the store, but also to the digital channel as we've talked about in the past.
Yeah, that makes a lot of sense. Then, you know, the lateral opportunity for people, the crossover is huge. I guess syncing up when, you know, the women's business or women's inventory levels gets back to the normal is pretty critical. Are you guys thinking about 400 that you're gonna be opening?
We are working as aggressively as possible to get back in stock on, you know, key brands, items, et cetera, overall, but in the women's business in particular. We are expecting that we will see improvement in 2022. As we mentioned earlier, we'll be building out our stores throughout the year, next year, but like call it late spring on the 400 doors beginning there. I think the timing will be good, as we see improvement with women's. I think the second point, you know, I guess more importantly is as we build out these Sephora shops, we're also taking the opportunity to refresh and redo the entire store.
We've done a lot on our entire store base over the last year, as you've seen, in terms of just kind of new merchandising, more mannequins, more storytelling, more discovery, open aisles, more shopability, more inspiration overall. We are getting nice marks from our customers on that. In the Sephora doors, we're also taking it a step further and reflowing the stores, putting kind of our key strategies such as active right at the front. We, you know, we're expecting there's gonna be a nice synergy between those brands and of course, Sephora, the discovery and discovery area, if you will, adjacent to the Sephora shop. That's where we'll be merchandising Draper James, the Reese Witherspoon collaboration that we're really excited about.
You know, I think kind of like we were talking about the Sephora, we expect that to build. I think the momentum on women's will absolutely build. Like I said, the supply chain disruption really hurt us there because we penetrate 70% on private brands, so it's been most acute. We planned that business conservatively, given we were going through this massive transformation. Well, we see the winners, we're leaning in, we're chasing, and we are building inventory up. We are anticipating that to improve in 2022 as we open these doors to your question.
The last one for me, more near term focused. You know, Macy's just said that they thought they saw a little bit of a pull forward into the month of October. Curious if you guys thought
Kohl's, we're off to a great start. We launched officially, if you will, holiday with our Black Friday preview event, which was in this quarter, which was at the beginning of November. We got terrific response from our customers. We saw it across the board, but in strategies where we leaned in, they're really responding. I guess you can buy it for yourself or you buy it as a gift, but fleece works all the time. Active doing well, cozy doing well, kids, and notably, toys doing well, which that business has been a small business for Kohl's historically, but we've been growing it, and we have great brands now like Lego, which is doing terrific.
The home category is really resonating, whether it's anything for the kitchen or like I said, cozy and the gifting areas. We're encouraged. You know, we still have a lot of holiday ahead of us, but to come out of the gate strong with our product and our pricing really resonating. Next week is Black Friday, kind of view what just happened earlier this month, a little bit of a teaser for that. You know, I think this is also where our omni-channel strength comes into play. You may have folks digitally maybe ordering a little bit now. I mean, can't really declare that per se, but I will tell you as shipping cutoffs happen in December, that's where the strength of our 1,200 stores comes into play, and conveniences like curbside and BOPUS.
I'm excited. We've only just begun, but we're off to a great start.
Awesome. Good luck. Thank you.
Thank you.
Your next question is from Paul Lejuez with Citigroup.
Thanks. It's Tracy Kogan filling in for Paul. I was hoping you guys could talk about what you're hearing from your customer and whether the customer is starting to feel the effects or see the effects of inflation and higher gas prices. What is kind of your view on your ability to pass through your higher costs as we move through the year, next year? Thanks.
Hey, Tracy. I'll start and let Michelle add in. I think where I'll start is, you know, value is a core tenet for Kohl's, so we are always gonna ensure that we're delivering that to our customers. You know, we've talked a lot about the fact that we have a simplified pricing and promotional strategy underway, and we've taken an incredibly thoughtful approach as we price and promote. I think that's worked for us this year as you see that through margin. We're gonna continue to leverage this ability as we move into next year as well and really work through what, you know, these pricing items can look like.
Also, as a reminder, we have a sourcing initiative underway that we talked about that we looked to save about $125 million-$175 million with. This is really helping us manage through those inflationary pressures as well. I think, you know, we feel great with the ability that we've really worked through this year, and we're gonna continue to leverage that muscle as we move into next year with how we price and how we promote to our customers to make sure that we continue to always deliver them value.
Thank you.
Your next question is from Dana Telsey with Telsey Advisory Group.
Good morning, everyone, and congratulations on the progress.
Thanks, Dana. Good morning.
With the uptick in Sephora that you've been seeing and the new customers, any way to frame it as to compare it to what you saw from Amazon? It seems like this is giving you a higher uptick than when you put in the Amazon returns. From what I remember, I think that was low single digits. Is that fair? And how do you see that progressing? Thank you.
Sure. Well, first I'd say with Amazon, I'm not sure that we. I know we gave you a number around the total number of new customers we acquired. I think it was earlier in this year, if we look back at last year, we didn't give you, I don't think, a specific on the percent uptick. Let me just say, though, with Amazon, we continue to be pleased with that partnership as well, and we continue seeing customers from that program. Yeah, we saw that build. You know, I think it's a little apples and oranges. I mean, Sephora is a whole new piece of business for us.
While I guess arguably they both drive traffic, and you can both get the tailwind of the attached purchases, I mean, this is it's fundamentally transforming our brand and our business. We're finally in the beauty business. It's prestige. It's making us an even more relevant, useful retailer. On top of that, we're gonna build a very big beauty business. There's a lot to like with this partnership. The traffic, getting into beauty and relevancy, the attach that we're already starting to see, as Jill was mentioning. That traffic coming in, we're seeing a high number of new customers, and they're younger and more diverse. It's all good.
Got it. Just any follow-up on the active business, given the strength of that business. Are there new brands coming in, or is it the strength of the existing brands that you're seeing? Do you expect that square footage to remain, or do you continue to expand it?
Yeah, you bet. In terms of overall active, we expect that we will continue to expand that space. That is one of the moves we made in the 200 doors with Sephora when we did the reflow. That will roll out across, you know, upwards of 850 or more stores as we build out those shops. That plan is going. It's working really well. The growth is coming off of today. As we spoke about earlier, the growth is really coming off of our key national brands.
We're seeing great results with Nike and Under Armour, Adidas, Champion, added to the mix. Even on our private brands, so you have more value-oriented private brands like Tek Gear, which has been doing really, really well. I mean, we'll always look for new brand opportunities if it makes sense. We have a process there. I will tell you, the level of innovation and thinking and newness that these core brands are bringing has never been stronger. You know, we're looking forward to that continuing. It's, you know, central to our strategy going forward.
Thank you.
Great. Thanks, Dana.
Your next question is from Omar Saad with Evercore.
Good morning. Great quarter. Thanks for taking my question. I apologize if you answered this, but I'm wondering if you guys could share with us the in-transit, you know, how big of a drag in-transit was on that, on that comp number in the quarter, as we think about maybe how the comps could trend when that supply chain, those supply chain bottlenecks open up. Also, as we think about, you know, in-transit and delayed deliveries and things like that, should we be concerned about promotional risk if inventories arrive too late and there'll be greater need to mark down goods as you transitioning from season to season? Thanks.
Sure, Omar. I would say from an in-transit perspective, it was up quite substantially relative to what we had seen historically. You know, in multiples of where we have seen it's just really due to the delay. The good news is it's fresh and it's clean in what's coming, but obviously the 25% is a little bit of a misnomer just because we transit, just given their exposure as Michelle Gass, they're much more of a proprietary brand portfolio than the rest of the businesses. That is definitely having an impact. In terms of having a promotional risk, I think there's a couple things.
One is some of these items are fleece, so they might be coming in late, but they sell well into spring because, you know, up here in Wisconsin, it stays cold for a while, so we know we can sell fleece longer into the season, and it's not just ending with January. Then anything from a really relevant, I think when it goes into holiday motif type items, if we're not getting them, you know, we actually learned in 2020 how to use pack and holds.
There is a place that if we don't have an opportunity to set it and really get a good sell through season, we'll do a pack and hold on that, given the fact that, you know, we don't see a lot of change in that holiday motif type items. We'll look at what that looks like in pack away versus taking a perm markdown right away. I just think we're gonna be really smart on what we put through based on what we expect the sell through being able to be versus what we pack away and hold to really help us continue to protect the margin.
Got it. That's actually really helpful. Thank you. You know, a quick follow-up. I think you said men's +30%. Maybe you could dive into that a bit. What's going on there? That's a pretty big number. Is it, you know, people getting, you know, going back to work and that type of activity, or is it all in the sports and activewear side? Maybe talk about that customer a little bit too. Thanks.
Sure. I'll take that one. You know, with men's, we're really seeing it across the board. I mean, yeah, we've been talking a lot about active, but this, you know, the go back to work and really in the casual styles, that's been resonating. We've talked a lot about the brand edits, that the women's team did, but the men's team did that as well. That more focused assortment's working. Then, a lot of newness.
You know, we're in still the early days of some of our most recent, but I'd say most powerful newness that we're offering the customer. Tommy Hilfiger just sat, Eddie Bauer really just sat. That's all in front of us. Really on kind of the core private brands like Sonoma, Lands' End in men's, brands like Haggar, Columbia, Apt. 9, we have a great tight assortment. Also worth mentioning is Levi's. Levi's is a terrific brand and business for us across all categories and especially for men's.
Got it. Thanks, Michelle. Thanks, Jill.
Thank you.
Thank you.
Your last question is from Michael Binetti with Credit Suisse.
Oh, hey guys, thanks for getting me on. Thanks for all the detail here today. I, you know, I'm just curious what you think as you look. I know we'll get a bigger update on the longer term from you in March, but I'm curious what you think as we look at, you know, lapping stimulus and very low levels of promotions across the industry this year as you get into early next year. Do you see the combination of all the noise, Jill, with, you know, inventory shortages hopefully getting better and the tough laps. Do you see gross margins as something that, you know, need to that you can hold on to or do they start.
Is it best to think about them coming down a little bit in the early year at the beginning of the year just due to the compares? I was curious, you know, I know you said that the Sephora stores are giving you a mid-single-digit lift. Was there any holdback to the total comp for the quarter as you thought and think about some of the construction perhaps being a disruption in the stores? And maybe, you know, I know you said you're updating some of the adjacencies in other parts of the stores as well alongside Sephora. Finally, Jill, just the buyback, obviously very big number. I'm curious how you're thinking about that going forward and the leverage you wanna run at after this.
Okay, Michael, that was a lot. I'm gonna really try to hit them all.
Thanks.
From a margin perspective, you know, we actually went into the year, last year, in fact, we said we had a strategy, and around that strategy was simplifying our pricing and promotions. A lot of the benefit we saw this year was leveraging that strategy. We knew our new customer got confused by the stacking of offers. We were able to really drive a simplistic offering, which helped us drive margin. It resonated with that new customer. They really saw keen value in what we are offering them. We've also heightened the offerings through this time. We brought in Sephora and Tommy Hilfiger and Calvin Klein. Our brand portfolio has also been elevated. Value is not just in the price, but also the offerings that you see in the store.
I think as we move into next year, I'm just excited because we just set these. Like, this is so new at the end of Q3. We have all that momentum as we move into next year. I think we really reset what our margin needs to look like by being able to take out some of these stackable offers, talk to all these new customers that we're driving into our store with these new brands, and so they could keenly see the value easily. I feel good with our margin as we move forward, but obviously we'll give you a lot more around that strategy at our Investor Day next year. Yeah, I think you hit it on. We did have disruption.
I think if you go back, you know, you've been following this for a long time, Michael, when we did remodels, we know the customer, when you see disruption, it does have an impact. We moved the Sephora stores to the middle, you know, in center core. Jewelry moved out. We brought active to the front, moving our young women's over. There was a lot of movement. I would say there, you know, there was some disruption that had an impact to our quarter. With that being said, we're incredibly pleased with the mid-single digit lift we're seeing in these Sephora stores. Like we talked about, that we expect this will build, as we continue to bring that customer into the store and as we add more stores into the portfolio. That's there.
In terms of buybacks, what I would say is, you know, we just see a really long-term value opportunity in our stock. With that being said, that gives us confidence to accelerate it into this year. You're gonna see $1.3 billion. We couldn't be more committed to investment grade, but we generated $1.8 billion of operating cash flow. We wanna return that back to our shareholders. You know, through three quarters, we returned over $900 million. Obviously that will grow substantially when we finish up the buyback this quarter as well. I would say as long as we continue to see that value, 'cause Michelle and I and the leadership team have incredible confidence in our strategy and the momentum we're gonna drive over the long term.
Thanks a lot, Jill.
Thank you everyone for listening on the call today. We wish you a healthy and wonderful holiday season, and look forward to speaking with you in early March.
This concludes today's conference call. Thank you for your participation. You may now disconnect.