Lamar Advertising Company (LAMR)
NASDAQ: LAMR · Real-Time Price · USD
152.38
+0.63 (0.42%)
At close: Jun 23, 2026, 4:00 PM EDT
150.80
-1.58 (-1.04%)
After-hours: Jun 23, 2026, 6:51 PM EDT
Lamar Advertising Company Stock Forecast
Stock Price Forecast
According to 6 analysts polled by S&P Global, Lamar Advertising Company stock has a consensus rating of "Buy" and an average price target of $155.6. The average 1-year stock price forecast is 2.11% higher than the current stock price, while the lowest is $145 (-4.84%) and the highest is $170 (+11.56%).
Price Target: $155.6 (+2.11%)
Analyst Consensus: Buy
* Price targets were last updated on May 14, 2026.
Analyst Ratings
The average analyst rating for Lamar Advertising Company stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 4 | 4 | 4 | 4 | 4 | 4 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 6 | 6 | 6 | 6 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Buy Reiterates $150 → $170 | Buy | Reiterates | $150 → $170 | +11.56% | May 14, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains $128 → $153 | Hold | Maintains | $128 → $153 | +0.41% | May 10, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $140 → $160 | Hold | Maintains | $140 → $160 | +5.00% | May 7, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $136 | Hold | Maintains | $136 | -10.75% | Apr 9, 2026 |
Financial Forecast
Revenue This Year
2.38B
from 2.27B
Increased by 4.89%
Revenue Next Year
2.47B
from 2.38B
Increased by 3.89%
EPS This Year
5.58
from 5.07
Increased by 10.03%
EPS Next Year
6.39
from 5.58
Increased by 14.52%
EPS based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 2.4B | ||
| Avg | 2.4B | ||
| Low | 2.4B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 5.3% | ||
| Avg | 4.9% | ||
| Low | 4.7% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | - | ||
| Avg | 5.58 | ||
| Low | - |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | - | ||
| Avg | 10.0% | ||
| Low | - |