Lamar Advertising Company (LAMR)
NASDAQ: LAMR · Real-Time Price · USD
157.61
-2.35 (-1.47%)
At close: Aug 3, 2026, 4:00 PM EDT
160.94
+3.33 (2.11%)
After-hours: Aug 3, 2026, 7:34 PM EDT
Lamar Advertising Company Stock Forecast
Stock Price Forecast
According to 6 analysts polled by S&P Global, Lamar Advertising Company stock has a consensus rating of "Hold" and an average price target of $158.6. The average 1-year stock price forecast is 0.63% higher than the current stock price, while the lowest is $150 (-4.83%) and the highest is $170 (+7.86%).
Price Target: $158.6 (+0.63%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Lamar Advertising Company stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 4 | 4 | 4 | 4 | 4 | 5 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 6 | 6 | 6 | 6 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| J.P. Morgan | J.P. Morgan | Hold Maintains $153 | Hold | Maintains | $153 | -2.92% | Jul 22, 2026 |
| Wells Fargo | Wells Fargo | Hold Reiterates $157 → $150 | Hold | Reiterates | $157 → $150 | -4.83% | Jul 15, 2026 |
| Citi | Citi | Hold Downgrades $145 → $160 | Hold | Downgrades | $145 → $160 | +1.52% | Jul 10, 2026 |
| TD Cowen | TD Cowen | Buy Reiterates $150 → $170 | Buy | Reiterates | $150 → $170 | +7.86% | May 14, 2026 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $140 → $160 | Hold | Maintains | $140 → $160 | +1.52% | May 7, 2026 |
Financial Forecast
Revenue This Year
2.38B
from 2.27B
Increased by 4.89%
Revenue Next Year
2.47B
from 2.38B
Increased by 3.88%
EPS This Year
5.58
from 5.07
Increased by 10.03%
EPS Next Year
6.39
from 5.58
Increased by 14.52%
EPS based on non-GAAP adjusted numbers.