The following is a recording of the Bianca Struthers teleconference with Lamar Advertising on Thursday, August 5, 2021 at 8 am Central Time. Excuse me, everyone. We now have Sean Reilly and Jay Johnson in conference. Please be aware that each of your lines is in a listen only mode. At the conclusion of the company's presentation, we will open the floor for questions.
In the course of this discussion, Lamar may make forward looking statements regarding the company, including statements about its future financial performance, strategic goals, plans and objectives, including with respect to the amount and timing of any distributions to stockholders and the impact and effect of the COVID-nineteen pandemic on the company's business, financial condition and results of operations. All forward looking statements involve risks, uncertainties and contingencies, many of which are beyond Lamar's control and which may cause actual results to differ materially from anticipated results. Lamar has identified important factors that could cause actual results to differ materially from those discussed in this call in the company's Q2 2021 earnings release and its most recent annual report on Form 10 ks. Lamar refers you to those documents. Mimar's Q2 2021 earnings release, which contains information required by Regulation G regarding certain non GAAP financial measures, was furnished to the SEC on a Form 8 ks this morning and is available on the Investors section of Lamar's website atlamar.com.
I would now like to turn the conference over to Sean Reilly. Mr. Reilly, you may begin.
Thank you, Olivia. Good morning, and welcome to Lamar's Q2 2021 earnings call. I'll get right to the good news. The advertising market is, as you may have heard, red hot right now. Advertisers are scrambling to get their brands, their products and their services in front of their customers so they don't miss out on the economic recovery, and we are benefiting in a major way.
Our second quarter results easily exceeded our expectations, and our bookings into the current quarter suggest sales momentum will continue through the end of 2021. We are increasingly confident that billboard revenue for the full year of 2021 will surpass 20 nineteen's total and that transit and airport are well on their way back. As you saw in the release, we are raising our guidance again, as I suggested we might on the last call. We now believe full year AFFO per share will come in between The delta variant is out there, obviously, and we're keeping a close eye on it. So far, we have not seen a noticeable impact on our customers' activities with us.
Here's our latest data point to that point. Our billboard bookings in July were about $10,000,000 higher in July of 2021 than in July of 2019. The bulk of that increase occurred in the second half of July. So business remains solid. Turning to the Q2, we saw strength across all products.
Billboard revenues surpassed our revenue for the Q2 of 20 And bookings in the U. S. Transit and airport businesses improved, a trend, by the way, that has only accelerated in the recent weeks as summer travel has picked up. Of course, our logo business also delivered its typical steady performance. We've seen solid demand on the analog platform where occupancy has really tightened, but digital is the real recovery story.
If you recall, digital fell fastest and furthest in 2020, and we anticipated that it would bounce back as the market recovered. The rebound has been dramatic. In the Q2, digital was up nearly 13,000,000 versus Q2 2019, an increase of about 13%. The bulk of that growth was more units, but it also included a solid increase in same store sales versus the 2019 quarter. We are seeing tremendous demand both from local and national customers for digital with programmatic providing a particular shot in the arm on the national side.
As for specific categories, the strongest in Q2 were insurance, real estate, gaming and services. Although, as you might expect, all of our major categories were up Q2, 2021 over Q2, 2020, including amusement, entertainment and sport, although that category still has a ways to go to get back to pre COVID level. Given the trends in digital,
we are pushing as hard as we
can to build out that platform, but we have been slowed a bit by some supply chain issues. As you recall, we set a goal of installing 300 units this year. Given the delays in delivery times, which are about twice as long as usual, and in arranging on-site work such as electrical connections,
I don't think we'll get
to 300 there in 2021. It will be more like 215. But demand for our managers
in our markets is strong.
We have more than 100 units on order and expect a brisk pace of deployment through the end of 2021 and end of 2022. Meanwhile, the acquisition market has picked up considerably. The bid ask spread that made it difficult for a while to reach agreement on prices has dissipated as buyers and sellers to gain more comfort with the shape
of the recovery. As you will see from our numbers, we didn't get
a lot of deals closed by June 30, But we have a number of deals under contract. And by the time we close the books on 2021, I suspect we will be well north of $150,000,000 in total deal value. One final note before I turn it over to Jay. As you may have seen, we announced in early July that we were investing $30,000,000 in one of our key programmatic partners, with Vistar Media. We've been working with Vistar for about 8 years, and we have been impressed with the technology and tools they have built for both buyers and for media owners like Lamar.
We see our investment as a strategic move that will help Vistar grow, which should in turn help accelerate the development of programmatic out of home to the benefit of everyone involved, buyers and sellers. With that, I will turn it over to Jay to walk through some numbers.
Thanks, Shabnam. Good morning, everyone, and thank you for joining us. I will begin with brief comments on the quarter, then review our balance sheet and conclude with a discussion of our current financial position, including a little more detail around this morning's revised guidance. We are extremely pleased with our 2nd quarter results, which exceeded internal expectations as well as consensus estimates for revenue, adjusted EBITDA and AFFO. The company achieved AFFO growth for the 3rd consecutive quarter, improving 84.2 percent to $1.75 per share on a fully diluted basis.
In the Q2, acquisition adjusted revenue increased 28.9% from the same period last year, demonstrating the resilience of our business and the benefits of our operating model with a portfolio heavily concentrated in billboards. Q2 acquisition adjusted revenue was only slightly behind the Q2 of 2019 with both May June results essentially flat against 2019. As you may recall, in response to COVID-nineteen, we implemented several cost reduction initiatives during 2020. With the Q2 returning to more normal levels, acquisition adjusted operating expenses increased 9.3%, driven primarily by variable expenses tied to revenue. We reduced operating expenses by approximately $80,000,000 in 2020 and anticipate about half of those expenses or $40,000,000 will return as revenue rebounded.
With revenue performance exceeding our expectations from the beginning of the year, we now forecast approximately $45,000,000 of operating expenses will return in 2021, with expenses coming in around 9.40 to $945,000,000 for the full year. Adjusted EBITDA for the quarter was $213,500,000 compared to $133,200,000 in 2020, which was an increase of 60.3%. On an acquisition adjusted basis, the increase was 59.9%. Adjusted EBITDA margin was 48% versus 38.3% in the Q2 of 2020 and 170 basis points ahead of the same period in 2019. The work we've done on our balance sheet continues to prove beneficial as lower interest contributed significantly to AFFO growth.
Free cash flow in the quarter also improved, increasing 85.3% versus the same period last year. We experienced another quarter of acceleration in both local and national business across our portfolio. While both were up significantly relative to the Q2 of last year, our national revenue growth outpaced local by double digit percentage points and grew faster than local for the first time since the COVID-nineteen pandemic. Consistent with historical levels, local sales accounted for 70% of billboard revenues in the Q2 with national representing 22%. In 2020, we demonstrated Lamar's operational flexibility on many fronts, including our disciplined approach to CapEx.
This year, we are returning to a more typical capital deployment program. During the Q2, total CapEx was approximately $25,000,000 with maintenance CapEx comprising $11,700,000 Total spend year to date is approximately $42,000,000 and we expect CapEx to accelerate in the back half of the year. For the full year, our total CapEx budget is now $135,000,000 including $56,000,000 of maintenance CapEx. We continue to actively pursue investment opportunities and closed on $24,000,000 of tuck in acquisitions in key markets. Since our call in May, the volume within Lamar's acquisition pipeline has accelerated significantly.
The activity we are seeing is quite promising and further solidifies our belief that 2021 will be an active year on the acquisition front. Lamar will remain prudent as we have consistently in the past and deploy capital in an efficient manner for our shareholders. Turning to our balance sheet, which continues to be a critical focus for the company and core to our strategy and competitive advantage. We're quite pleased with the financial strength of Lamar considering the COVID-nineteen pandemic, and our balance sheet is well positioned going forward. As a result of our conservative capital structure and the improvement in operating performance.
Our credit rating was upgraded at S and P subsequent to quarter end. Based on revenue recovery and declining leverage, Both evident in the Q2, S and P improved our rating from BB- with a negative outlook to BB flat and now with a stable outlook. We are in constant dialogue with the rating agencies and are pleased to see our focus on the balance sheet rewarded with a stronger rating at S and P. With amendment and extension of the company's AR securitization, we have refinanced the entire balance sheet since the beginning of 2020, totaling over $3,000,000,000 These efforts resulted in an interest expense reduction of approximately $9,000,000 in the Q2 relative to the Q2 of 2020. In addition, our debt maturity schedule is well laddered and positioned to take advantage of the economic recovery.
We have no maturities until the in July 2024, followed by the revolving portion of our credit facility in February 2025, and we have no bond maturities until 2028. Based on current debt outstanding, our weighted average interest rate is 3.4% with a weighted average maturity of 7.4 years. As defined under our credit facility, we ended the quarter with total leverage of 3.5 times net debt to EBITDA, the low end of our target range and the lowest since the Q4 of 2016. Our secured debt leverage was 0.7x@quarterend and we expect our secured debt test to remain below one time for the balance of the year. We're comfortably in compliance with both our total debt and current and secured debt maintenance test against covenants of 7 times and 4.5 times, respectively.
At the end of the quarter, we had approximately $857,000,000 of liquidity comprised of $69,000,000 of cash on hand, dollars 52,500,000 available on the securitization line and $736,000,000 available under our revolver. Also in the quarter, we established a new $400,000,000 ATM program. The new agreement replaces the prior program, which was the same size and expired in May. While we do not anticipate issuing equity in the near term, we view maintaining an ATM program as part of our corporate finance strategy and key to preserving financial flexibility with respect to the company's capital needs. As Sean mentioned and included in this morning's release, we increased our AFFO guidance based on strong performance in the first half of the year, which exceeded our expectations.
The revised AFFO guidance of $6.10 to $6.30 per share represents an increase of $0.70 at the midpoint compared to our guidance we released in May. As stated on our last call, we still anticipate the 2nd and third quarters to be the strongest on a comparable basis. Given the solid performance in Q4 2020, which included political and a presidential year, we expect Q4 2021 to have a more difficult comparison year over year. Furthermore, because of our efforts around the balance sheet, cash interest in 2021 should be approximately $103,000,000 or about $27,000,000 lower The full year 2020. And taxes should come in slightly lower than our historical $10,000,000 to $11,000,000 level.
Due to operations of the TRS, primarily our airport and transit division that are recovering slower than the rest of our business. Moving to our dividend policy. We paid a cash dividend of $0.75 per share in each of the first and second quarters. Management's recommendation at the upcoming board meeting will be to declare cash dividend of $1 per share for the Q3. This recommendation is subject to Board approval and we will communicate the Board's decision following the Board of Directors meeting in September.
We will continue to evaluate our dividend and intend to maintain our policy of distributing 100 percent of taxable income. Again, we are extremely pleased with this quarter's performance and are optimistic about the outlook for the remainder of the year. Though with the recent uptick in COVID-nineteen cases, we remain cautious. Our balance sheet is strong and we maintain excellent access to both debt and equity capital markets. A strong balance sheet is core to our operating strategy and serves as a significant competitive advantage.
With our intense focus on the company's capital structure and increased flexibility, Lamar is well positioned to take advantage of opportunities as they arise. I'll now turn the call back over to Sean.
Thanks, Jay. Let me add
a little more color to a few of
the data points and then we'll open it up for questions. In terms of regional strength, of course, there was strength across the board comp to last year, but it was interesting to note that The regions that got the hardest hit by COVID have felt the strongest pro form a recovery. For example, the Northeast region was up 42% Q2 this year over Q2 last year, and the Western region was up 34% Q2 this year over Q2 last year. Again, just sort of interesting to note that the recovery It was swiftest in those reasons, but got hit the hardest. Turning to digital deployment.
Again, as I mentioned, we have Experienced some supply disruption in terms of ordering digital units. As we noted in the release, we put about 82 units, new digital units in the air so far this year. And we believe that, that will end up the year at around 215. But as I mentioned, we've got More than 100 units on order and we expect to catch up as we move into 2022. Same digital unit revenue.
Again, it's kind of silly comparing Q2 this year to Q2 last year, but I'm going to do it anyway. Our digital revenues were up 56% Q2 this year over Q2 last year. Jay mentioned our sales mix, 78% local, 22%. National, Jay also mentioned National has come on strong of late. When I look to Q2 of this year over Q2 of last year, local regional business was up 26%.
National and programmatic Q2 this year over Q2 last year was up 43%. Again, speaking to the acquisition pipeline, as Jay mentioned, the pipeline is strong, And we believe that we will end the year somewhere north of $150,000,000 in total acquisition value. And finally, talking to the categories of business. Again, comping to Q2 of last year Can be a little silly. I hope we never have those kind of comps again.
But as I mentioned in my opening, virtually all of our verticals Have normalized in our book and are fully recovered, if you will, except for amusements, entertainment and sport. And we feel like As we move into the fall, that is coming on fast and strong. So with that, Olivia, we will open it up for questions.
Thank Our first question comes from Ben Swinburne with Morgan Stanley. Please go ahead.
Hey, Ben. Good morning. Hey, good morning, guys. How are you doing?
I
guess A couple of questions I wanted to ask. One is on margins, which was 48% this quarter. You guys have talked about sort of savings beyond COVID permanent savings, are those better than you thought? Because these margin numbers obviously are nicely ahead of where you used to operate. Just trying to think about The margin in the business as you look out.
And then, Sean, I wanted to ask you about the new hire. I don't know if CTO is the right title, but You guys made a new hire on the technology side. I think that's an interesting move for the company. Can you just expand a little bit on his mandate and how you're thinking about that impact in the business over time?
Sure. Thanks, Ben. So on the margin question, yes, we're very pleased with We've been able to hang on to a lot of the initiatives on the expense side that we put in place last year. So I think when we finish up this year, we're going to set records for margins for the full year. And as we go into 2022, that picture Should macro stays the wind stay at our back, 2022, I think, will be the high watermark for margins in the history of the company.
Yes. Savinda is now on board. What a great addition to the team on the IT side. So We have been without a Head of IT for, give or take, 8 or 9 months. So we have been On this journey to replace our former Head of IT.
But Savinda brings a different skill set To that role, and I think it's more along the lines of making and aligning The technologies that we deploy are a little more friendly on to all the business units. At Lamar, we've never been bleeding edge when it comes to technology, but we try to be pretty fast followers, and Savinda is going to help us do that.
Got it. And maybe just one follow-up on the Vistar investment. You've talked about sort of the programmatic business being a nice additional source of demand and revenue, but it's not the margins aren't as good as your core business. Do Do you see a path over time to improving those economics? I'm sure you'd like to, but do you see an opportunity to maybe to bring more technology in house or is that channel matures, can you make that as efficient as your other sales channels you think?
So yes, the delta there, Ben, is about 4% to 5% In terms of cost of sales, a programmatic sale in terms of just pure cost of sales Runs 10% to 11% and our traditional channels run 6 ish. So What we're seeing that really gets us fired up about programmatic is that our CPMs
are running
a little higher. So we are actually getting a slightly higher CPM on a programmatic scale than we do through traditional channel. So net net, the margin contribution ends up being about the same. So that's all that's really, really good stuff. And I think we're about in the second inning here in terms of programmatic Buying and selling of out of home globally.
And certainly, we're about They're again in the U. S. Domestic market as well. Vistar is the leader in the U. S.
Domestic market. There are other programmatic partners that we have that Our bigger when it comes to their global presence, but Vistar is the largest U. S. Domestic programmatic provider.
Thanks a lot. Thanks, Dan.
Thank you. Our next question comes from Alexia Quadrani with JPMorgan. Please go ahead. Hi, this is Anna on for Alexia. Thanks so much for the question.
Just in terms of your very strong guidance for the full year and the rebound that you're seeing across the board and in the billboards. I was wondering if you can discuss what you expect for airport and transit, particularly in light of the Delta variant and COVID right now? Thanks.
Great question. Obviously, We're monitoring Delta as closely as we can as everyone else is as well. When I think about the guidance and the delta variance, Assuming that the pace of business that we're seeing right now continues,
We should
be at the upper end, if not slightly exceeding the upper end of our guidance that we just issued. If Delta creates Some headwinds for us and our customers. It's my sense that we're still good at the bottom end, right? So we kind of tried to think about a little bit about where Delta was leading. And obviously, it would hit our airport businesses the hardest.
But Right now, our airport business is bouncing back nicely. And you all can track The ridership of different transits and the Plain boarding in 3 different airports. And if the audience stays true, then we're going to be just fine.
Thanks, John.
Thanks, Anna.
Thank you. With no further questions, I will turn the conference back to Mr. Reilly for closing remarks.
Thank you, Olivia, and thank you all. We certainly look forward to visiting in November with our Q3 2021 call, and You all
stay safe out there.
Thank you, ladies and gentlemen. This concludes today's teleconference. You may now disconnect.
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