Welcome, everyone. I think we are going to get started. We're at the top of the hour. Good afternoon, good evening, good morning, depending on where you're joining us from today. I'm Ryan Weispfenning, Vice President and Head of Investor Relations at Medtronic. I want to thank you all for attending our Medtronic General Manager Call Series. We are recording today's event, and the replay will be available on our website, investorrelations.medtronic.com, shortly after the conclusion of the call today. We are excited to host the first episode in 2021 today of our GM Call Series. This is the fourth since we initiated these in late 2019. We took a pause given the breadth and depth of our Investor Day last October, and we are now ready to get these reinstated.
Given our robust pipeline of innovative products and ongoing launches, we thought it would be helpful to highlight some of these and give you an opportunity to hear from and interact with the Presidents and General Managers who are leading these new operating units. For today's event, we're pleased to feature the Cardiac Rhythm Management operating unit, or CRM OU, to use the acronym that we call this business. Joining me today is Mike Marinaro, the CRM OU President, Kweli Thompson, the General Manager of our Defibrillation Solutions business, which incorporates our high-power therapies, and Chris Zillmer, the General Manager of our Cardiac Pacing Therapies, which covers our low-power therapies. The CRM OU sits within the Cardiovascular portfolio here at Medtronic.
It addresses and treats diseases such as bradycardia, tachycardia, and heart failure with some of our most recognized products, such as Micra VR and Micra AV, which are our leadless implantable pacemakers, and Cobalt and Crome, our cardiac resynchronization therapy defibrillators. This OU also houses our TYRX product, which is our Absorbable Antibacterial Envelope. One important note, while historically this business has also included Cardiac Ablation Solutions, Mechanical Circulatory Supports, and Cardiac Diagnostics, all three of those businesses are now separate OUs. We won't be covering AF or LVADs or LINQ on today's call. Similar to prior calls, I have some prepared questions for Mike, Kweli, and Chris, and we will also leave some time to take your questions. On that note, in anticipation of the Q&A session, I want to reiterate for the sell-side analysts that cover Medtronic what was on their invitation.
If you intend to ask a live question on today's call, please make sure you're connected to the Zoom platform via the link in the invitation you received. If the sell side would like to ask a question during the Q&A session, just click the Raise Hand button in the Participants panel next to your name. If you're using a mobile app today, press the More button and select Raise Hand. Your lines are currently all on mute, and when you're called upon during the Q&A session, you'll receive a request to unmute your line, and you need to respond to that before you ask a question. Next, I want to note that on today's call, we could make some comments that may be considered forward-looking statements, and actual results might differ materially from those projected in any forward-looking statement given risks and uncertainties.
Additional information concerning factors that could cause actual results to differ is contained in our periodic reports and other filings that we make with the SEC. We do not undertake to update any forward-looking statement. I encourage you to go back and read this slide that you can see on the screen now. Further, we will be discussing certain products and indications that are in development, where safety and effectiveness has not yet been established and which has not been approved for sale by certain regulatory agencies. This includes our EV-ICD program and our third version of Micra, called Micra AR. With that, let's introduce the team. Mike, Kweli, and Chris, we're thrilled to have you join us today to talk about Medtronic's CRM operating unit. To start, maybe we can do some quick introductions.
Can each of you share with us how long you've been with Medtronic and what roles you've had prior to your current role? Maybe we start with you, Mike.
Yeah. Thanks, Ryan, thanks everyone for joining us here this afternoon. We're really excited to have the opportunity to speak with you here today. I'm pleased to be joined by Chris and Kweli because we have just such a great team with deep and varied experiences. For me, I've been at Medtronic for 21 years, the first 15 of which were in the Sales organization, leading the Sales organization, including the U.S. Coronary business, the Cardiac and Vascular Sales Group, before moving into general management of our Defibrillation and Pacemaker business. For the last three years, I've been responsible for first Cardiac Rhythm and Heart Failure Management and now the Cardiac Rhythm Management business. Again, thanks, looking forward to the discussion today. Kweli?
Welcome, everyone. My name is Kweli Thompson. I have a joint M.D. and Master's in Public Health. I've been with Medtronic for about 18 years. I began my career with Medtronic in business development in our Neurologic and Diabetes business. In the cardiac and vascular space, I led the clinical research function for the entire Cardiac and Vascular Group. I've also led our marketing function for our Aortic and Peripheral Vascular business. Prior to my current role, I led our Cardiac Resynchronization Therapy business as General Manager, and now I'm the General Manager for our Defibrillation Solutions business for high-power therapies. Thanks.
Hi, I'm Chris Zillmer. I'm an engineer by training, and I've been with Medtronic about 23 years. I started in our research and development area, where I helped design many of the systems that we use today and that we'll be talking about today. Since then, I've held leadership roles. I led the R&D organization for the Cardiac Rhythm and Heart Failure division. I've been the General Manager for our Dagnostics
business and our Brady and Tachy businesses. As was pointed out, I currently lead the Cardiac Pacing Therapies business. Happy to be here. Excited to talk about the business moving forward.
Great. Thanks, Chris and Kweli and Mike. Appreciate those introductions. Before we go deeper on the Defibrillation Solutions business and the Cardiac Pacing Therapies business, maybe we'll stay with you, Mike, and talk high level about CRM overall. Can you give us a brief overview of the business? Maybe you can touch on the size of the business, the key markets that we play in, the disease states we're addressing, and some general facts and figures that you want to share. Especially, since this business, CRM, it's experiencing a sort of renaissance this year.
Yeah. We are experiencing a renaissance. We've turned this business to growth, and I think importantly, we're now helping to lead the growth of Medtronic and no longer are flat or a drag on the business. It's really a result, as I mentioned, of the great team that we have and our innovation. The market itself is about an $8 billion market or so for the core implantable space. We roughly hold about half the market. We've been on a march to gaining market share pretty consistently here through the last four or five quarters and expect that to continue. Our business is made up of four businesses. You'll hear from Chris and Kweli today.
We also, as mentioned earlier, have two other businesses, one that we call Procedure Innovations, which houses our highly successful TYRX franchise, as well as our EPG business, our external pacemaker business. Patient management, which has really moved to the front now during the pandemic and with the emergence of digital and telehealth. These are critical elements of our business, but we won't be talking about those today. We'll be talking to Chris and Kweli. We're really excited about the fact that, as you said, we have seen a renaissance in our business, and it's really driven by specific growth strategies. A two-pronged innovation approach to bring a constant cadence of new products in our core therapy area, as well as disruptive innovation, successfully introducing disruptive innovation.
We strive to have very specific strategies for each one of our global markets, and we found that to be really critical. Now this strength in our patient management platform and in digital health is becoming more and more important, and it's moved from an enabler to a real differentiator for our business. It's positioned us well today and into the future.
Great. That's really helpful, Mike. It has been great to witness how you've translated innovation into market share gains. That comes from this well-developed strategy that you were just touching on there. Maybe wondering if you could maybe go a little deeper on that and share with us your vision and strategy for CRM and touch on some of those areas in a little more detail. Perhaps address not only how Medtronic is going to maintain our share position, but actually disrupt the market with innovation and gain share.
It'd be great if you could also address some of the hot topics that investors ask me, such as our view on the replacement headwinds and how these have turned into tailwinds for this business, and how the business has fared throughout COVID, and how remote monitoring, you touched on this already, but how remote monitoring has really taken hold, especially here during the pandemic.
Yeah. First from a vision perspective, look, the vision is that this is a growth business. While we're Medtronic's original business, we've now turned this business to growth, and we'll continue to grow moving forward. I think it's important to note that the performance that we've seen now over the last several quarters is not just from our disruptive innovation, but rather from the growth strategies that I touched on briefly, and I'll go a little deeper on each of those today. First, the approach that we take towards innovation really has two vectors. The first of which is to continue to bring a constant flow of new products into our core therapy areas. That's where we operate today in our core transvenous market, our core transvenous Brady and Tachy markets. In fact, over the last two years, we've introduced over 20 new products.
I should say three years, over 20 new products into that space. We see that now continuing. Notably, we've launched about three years ago, our new pacemaker platform called Azure. We've talked a lot in these forums about Cobalt and Crome. You may have heard a little less about the new sort of adjacent technologies like our new left heart lead, Attain Stability Quad, which has really given us share preference, or our leadership in things like conduction system pacing or His- bundle pacing from a core transvenous perspective. Of course, we focus a lot on disruptive innovation. Disruptive innovation is critical really for two reasons. We've experienced this with Micra. First, it's obviously a share driver for the business. More importantly, as we think about growth, it allows us to actually grow the size of the market.
We're now accessing patients we may not have accessed before. With the great data that we have and the value of the products, we can drive a higher price point for these products. Overall, we can turn the size of the markets larger than they've been and into a growth phase. Of course, we're striving to do the same thing with EV-ICD, which we'll touch on more today. Next, we're very focused on what we call purposeful global growth. What does that mean? I think the traditional med tech model is to take the U.S. strategies and products and export them around the world. We've learned that by taking very specific approaches to each one of our markets, we're seeing disproportionate movement. So for example, in China, we focus on market growth and product localization where we have the leading share of the local pacemaker market.
In our Western Europe market, it's critical for us to have a very broad portfolio, given the high variability of that market. In Australia, New Zealand, what's been a critical share driver there has been our remote and digital capabilities that's really differentiated us from the competition. Getting very specific about what we do there has really been a success for us. Last I'd say, the strategic investments in digital health and remote management capabilities. As I mentioned at the outset here, those have traditionally been seen as enablers of our therapy. While we're enabling the therapies, we've been developing now what we see as really large differentiators. We are the only company that has remote and distance programming capability.
We can do really unique things like during in the setting of the pandemic, we've programmed pacemakers during the case in Hawaii from California, and we've had many of those instances. Closer to home, we can take our people out of the care setting, and they can do programming outside of the lab or outside of the sterile environment, which has been so critical. We're the only company that have apps across the entire portfolio. We have really unique tablet-based interrogation capability that allows us to drive efficiencies and keep people out of the care setting. We're able to drive more efficiencies and differentiation from this digital health leadership. You asked me, Ryan, to touch on replacement headwinds or the replacement sort of dynamic.
Replacements have been a headwind for us, or replacement volumes have been a headwind for about the last five years. They've been somewhere between a 1.5% and 2% drag on growth. Negative growth of 1.5% to 2%. Those have now moderated and turned neutral. We'll see those getting modestly positive here over the next three to four years. That's critical because it sets a solid footing. We don't have to start the year behind, but rather we start with a solid footing from which we can grow. Lastly, this team has fared extraordinarily well. I think it's a real testament to the team that we have. We have a large and highly effective team. The new technologies that really bring advantages during this time.
Great. Yeah, that's perfect, Mike. It certainly will be nice over the next few years to start each year with the wind at our back as opposed to what you've been dealing with over the last few years with the replacement headwinds. That's perfect. I'll come back to you, Mike, in a few minutes, but maybe we'll turn over and ask a few questions of the people that work for you.
Good
Kweli and Chris. Maybe we'll first turn over to you, Kweli. I'm wondering, Kweli, can you give us a brief, maybe just start with a brief overview of the business that you lead, Defibrillation Solutions?
Yeah, sure, Ryan. I'll start by saying that approximately every two minutes, our Defibrillation Solutions business impacts the life of someone with heart failure or at risk of sudden cardiac arrest. We operate in a market that's roughly $4 billion in size, and we're the clear market leader with respect to cardiac resynchronization therapy and implantable cardioverter-defibrillators. We are excited about the market because we see an opportunity to outperform the competition. I think equally important, we see the opportunity to transform aspects of this market and really breathe new growth into the marketplace. One example Mike has mentioned, the extravascular segment of this market. It's a slow-growth niche segment, which we estimate to be about $300 million currently. Today, the segment only has one product, that's the subcutaneous ICD system. The limitations of that system have really constrained the extravascular market.
We feel with the addition of our extravascular ICD platform, we can accelerate that market to double-digit growth, propelling it to about a $1 billion market in the next decade or so.
Perfect. That's great, Kweli. Maybe before we get into a little more detail on EV-ICD, can you tell us a little bit about Cobalt and Crome devices that you've launched here over the past year? It'd be helpful if you can describe for the audience how Cobalt and Crome is differentiated from some of the other ICD platforms on the market.
Sure. I'll first take a step back and just again reemphasize something Mike mentioned earlier, which is we're committed to innovating across the entire high-power space. That includes core device technology, leads, smart algorithms, digital platforms, delivery systems, accessories. Really our ability to innovate across all of these areas is part of what differentiates us from our competition. We've successfully launched a new platform of ICDs and CRTs, the Cobalt and Crome platform. As you've heard, that comes on the tail end of a successful launch of our Active Fixation lead Attain Stability Quad for our cardiac resynchronization therapy devices. The Cobalt and Crome platform has really been an exciting platform to launch because we've upgraded the entire high-power platform, both CRT-D devices as well as ICD devices.
We've seen impressive performance with respect to the Cobalt and Crome platform, which brings the benefits of Bluetooth technology to both healthcare providers and patients. You've heard physicians can use tablet technology for distance programming of our devices, and pretty uniquely, patients are able to use their smartphones to interact with their devices, essentially carrying remote monitors in their purses and their pockets, which is pretty cool. This unique aspect of using consumer electronics, it really creates a platform for rapid iteration for us. The Cobalt and Crome family of high-power devices, it's increased battery longevity by about 25% over our previous generation platform. We deliver 40 J of energy on all shocks. We've continued with our history, our legacy of smart algorithms on two fronts, intrinsic antitachycardia pacing as well as TriageHF.
Just a highlight of note our intrinsic ATP algorithm, it is the only ATP algorithm that customizes therapy based on real-time physiologic feedback from patients. That really enables the Cobalt XT devices in that family to terminate arrhythmias before a shock is even necessary.
Thanks, Kweli. Yeah. From time to time, I get asked about our exclusive TriageHF features. Often it comes to me in the question of how does that compare to the competition's offering. I think Boston Scientific has features called HeartLogic. Investors are wondering what's the difference between Medtronic's TriageHF and the other heart failure algorithms that are out there. Wondering how you would answer that question.
That's a good question. TriageHF, it's a smart algorithm that resides on our CareLink platform to help healthcare providers care for patients with heart failure. As an example, last week one of our experience centers shared that TriageHF will help them to increase the number of patients they can follow by a factor of five while maintaining their existing inpatient heart failure clinic operations. While the capabilities of the clinic may play a key role, TriageHF is a pretty powerful enabling technology. TriageHF, because it resides on CareLink, we can analyze data from both our legacy devices as well as our new Cobalt and Crome platform. This is a feature that's unique to Medtronic, and it's actually part of what enables heart failure clinics to scale to the extent that you just heard previously.
TriageHF enables heart failure clinics to focus earlier on patients who are at highest risk for hospitalization. Again, I would just like to reiterate, to go back to the fact that innovation across the core device technology, the leads, these smart algorithms, the digital platforms, delivery systems, and accessories all of that really comes together to help differentiate us from our competition, and it is really translating into positive share gains in the marketplace.
Great. Very helpful. Maybe we can circle back now to EV-ICD. It's one of the most exciting programs that I know that is in Medtronic's pipeline. We included it at Investor Day. I'm thinking that this audience might want to hear more about the product and the opportunity it represents. If it's okay with you, Kweli, I'm just going to throw out a bunch of questions that I get on EV-ICD, and maybe you can help to answer them. I get questions like, what is EV-ICD? How is it different than traditional ICDs? How would you describe the technology? Why is it important? You touched on earlier that Boston Scientific has their S-ICD, and how does our EV-ICD operate, and how is that going to be differentiated from what's currently in the market? Why do we think it's better?
Lots of questions there I know, but wondering if you can touch on some of those.
All right. I'll take a stab at it. If I take a step back and think about the past 30+ years, transvenous ICDs have really been a cornerstone for treating patients at risk of sudden cardiac death. They've saved countless lives and have added significant societal benefit. We see the opportunity today to really transform the procedure for both transvenous ICDs as well as the existing subcutaneous device space. We've attempted to approach this from a vantage point that includes both the healthcare provider perspective as well as the patient perspective. As a first key step, we want to preserve the vasculature so we're developing a technology and a procedure that physicians can perform without having to place a lead in the vascular space. Next, while you're in the extravascular space, you want to get as close to the heart as anatomically possible.
This is important to us because if we're in the correct anatomical location, we can minimize the energy that we require to shock a patient out of life-threatening arrhythmias, and we can deliver pacing, which allows us to terminate arrhythmias without requiring a shock. In addition, we can provide pacing to prevent long pauses in a person's heart rate. These features are features that healthcare providers and patients, they have access to in our current transvenous technology. Unfortunately, the current subcutaneous ICDs don't offer these benefits because of the distance of the lead from the heart. When we take a step back and we bring together our Medtronic EV-ICD what we'll bring to the market is a device that's half the size of the current subcutaneous device because we'll require only 40 J or less of high energy.
Because of the small size, it'll be much more comfortable for patients. The device will have 2x the longevity of the current subcutaneous device because we can leverage our existing ICD platform technology. Importantly, this will translate into fewer generator changes and procedures for patients. It'll be a device that can provide pacing support and antitachycardia pacing for patients in a single device with no modification. There's not a subcutaneous device on the market that can do this. This is extraordinarily important because we know that patient outcomes are better when we can actually avoid device shocks. Our ADVANCE III clinical experience really shows us that patients experience about 52% fewer shocks with our ATP algorithm. We think our EV-ICD will add significant value for everyone.
Patients will get the benefit of a single device, smaller device with significantly longer battery longevity that could deliver pacing support and antitachycardia pacing while requiring fewer procedures. Physicians will have access to an EV-ICD technology with fewer exclusions than the current substitute technology. Equally important, the single device that we'll bring to market will be a very elegant solution that will have no unnecessary costs from a procedural standpoint when you look at modular devices or modular systems.
Great. Thanks, Kweli. Maybe could you touch on a little bit the clinical pathway for EV-ICD and our clinical program that we're running for that, and maybe touch on the regulatory pathway and when we might see this product on the market?
Right. Sure. I've always appreciated the discipline and rigor that Medtronic applies to the clinical research programs. It's been no different for our Medtronic EV-ICD program. That program's been pretty remarkable because it's informed both the physician education and training as well as the development of the technology. To date, it includes about five studies evaluating around 500 patients in 20 countries, including our EV-ICD pivotal study, which is a prospective, non-randomized pre-market clinical study enrolling up to 400 subjects at about 60 sites worldwide. We anticipate sharing the findings from the trial at one of our major conferences in 2022 with simultaneous publication in a peer-reviewed journal. As I said, we'll leverage evidence from more than 500 patients and from more than around 65 years of device follow-up experience to evolve the technology and the procedure for EV-ICD.
Just a few things that I'd note in terms of what we've been able to learn from the program to date. One, the development of the tools that we've done to optimize the procedure. It's translated into a safe procedure with minimal acute major complications. Two, we've demonstrated defibrillation success that's comparable to transvenous devices. Three, we can achieve pacing support from the substernal space. Those are three great points to kind of keep in mind. The EV-ICD pivotal study, it's on track. It'll support regulatory approval for our 1st generation device. We anticipate market entry first half calendar year 2022 in Europe, first half calendar year 2023 in the U.S. We're excited about the technology and the physicians that we speak to in the electrophysiology community are very excited about what it can mean for people at risk of sudden cardiac arrest.
Great. Thanks, Kweli. That's very helpful, we are just as excited to see our EV-ICD come to market. Maybe next we'll turn to you, Chris, and the Cardiac Pacing Therapies business that you lead. It goes without saying that Micra, the world's smallest pacemaker, is one of Medtronic's most well-known products. It's also one of the best examples we have of innovation and disruption at Medtronic. I'm wondering, Chris, can you start by giving the audience, especially those that might not be as familiar with Micra, an overview of the product, the market, its size, the growth and penetration that we have with Micra? I think you may also have a Micra with you today that you can show on camera.
Thanks, Ryan. Maybe before going deep on Micra, it'd be helpful just to have a high-level overview of the pacing market. Currently, the worldwide pacing market is about a $3.3 billion market that's been growing in the low single digits. There are two primary technologies within this market. Our core transvenous technology, which has been around for decades. This involves placing leads or thin wires inside the heart and then connecting them up to a separate generator that is implanted in the chest. We have market-leading technology here with unique and differentiated leads. Mike mentioned earlier about His bundle pacing or conduction system pacing. Our leads and delivery systems are unique in this space and have really been driving preference and share for our transvenous space for the last several quarters. We also have the only Bluetooth-enabled pacemakers that work with patients' cell phones.
Our conduction system pacing and our Bluetooth-enabled devices really have been driving share for the transvenous segment for us. The other technology segment, which I know everyone's interested in, was introduced in 2015 with our Micra leadless pacemaker. With Micra, we have compressed the pacemaker to the size of a vitamin and removed the leads and made it self-contained completely within the heart. We've studied this technology extensively and have shown a 63% reduction in complications for patients compared with traditional transvenous technology. It's been pretty explosive in the marketplace. The leadless pacemaker segment last year will have done around $350 million, and it grew almost 60% in the past year. Our current projections are that this will become a $2 billion segment by 2030.
Wow, Chris, that's incredible growth, especially when you consider that that growth that you've had here over the last year was during a pandemic. It really speaks to the adoption of Micra. I'm wondering maybe next, if you could help our audience understand a little bit about the technology behind Micra. I'm thinking specifically about the fixation system, the electronics, the battery, and why these are so important to the Micra platform.
Sure. Well, the technology behind Micra is incredibly impressive. The electronics and battery reduced in size by almost 10x when compared to our traditional transvenous pacemakers. It's pretty remarkable that this tiny little device can provide continuous therapy for patients for over a decade. You specifically mentioned fixation, Ryan, and that's one of the most important aspects of a leadless pacemaker. The heart is constantly in motion, and one of the biggest concerns with leadless pacemakers would be is if the device were to dislodge from the heart tissue. The Micra device has been designed with these proprietary tines, I don't know if you can see them very well here in the video, that do really an exceptional job of keeping the device fixated to the heart.
In the Micra IDE study, we didn't see any dislodgments, and in the Micra post-approval study, we saw one dislodgment out of more than 1,800 patients. Our proprietary fixation method is one of the most differentiated parts of the technology, and we're really proud of how well it has performed in the market.
Yeah, that's very helpful. Chris, earlier you mentioned the 60% or almost 60% growth that we've had the past year. Maybe you can talk a little bit about what's driven that performance. The question I get all the time, is that growth sustainable?
Sure. The exceptional growth we had last year was really driven by the launch of the Micra AV product in the U.S. and Europe. This product adds new capabilities that meaningfully expands the number of patients that Micra can serve. We now have two products in the leadless pacing segment with Micra VR and Micra AV. Micra VR serves the single-chamber segment, which treats patients who have AV block along with atrial fibrillation, and those patients make up roughly about 15% of the overall pacing market. Micra AV is used to treat patients with AV block that don't have atrial fibrillation, and this market is about 2x the size of the Micra VR market.
The key differences between Micra VR and Micra AV is the novel sensor technology and sophisticated algorithms that were added into the Micra AV device that allows the device to sense signals in the atrium, and then to synchronize this with the pacing that is delivered in the ventricle. Without this innovation, you would've had to have two devices in the heart to achieve AV synchrony, one located in the atrium and one located in the ventricle. Our solution allows for a single leadless device to serve this market segment. This fits with our strategy of minimizing the amount of hardware in the heart, which supports our goals of being less invasive, which we believe is ultimately better for patients. As far as the sustainability question goes, obviously with the strong growth last year, the comparables are going to get tougher moving forward.
We're still expecting to see really strong double-digit growth going into next year. That growth's going to be driven by continued penetration in the U.S. and Europe. Also, we'll be launching Micra AV in Australia and Japan next fiscal year, and potentially in China towards the latter part of the fiscal year, where Micra VR has actually done really well since we launched it back in January. We're also currently working on a third version of Micra called Micra AR. This device is going to reside in the atrium, which is the upper chamber of the heart, and will offer pacing for patients who have sinus node dysfunction. This system requires a completely new delivery approach, a unique way of fixating the device. We're still a few years away from being in the market with this solution. We're not providing timelines just yet.
I did want to share this because it's a really high-priority program for us that we believe is going to really accelerate growth once we bring it to the market.
Thanks, Chris. That's really helpful. Maybe we'll wrap up this Micra section by just having you address our competitive position when it comes to leadless pacing. I know we believe we have a long runway, but maybe you can help the audience understand why this is the case.
Well, the biggest advantage we're going to have is by the time our competitors get approval and enter the market, we will have had somewhere around 175,000 implants of the Micra technology. We will have clinically studied and reported on more than 17,000 patients by the time they're in the market. We will have set an extremely high bar with the performance of our product that we've proven with clinical evidence. It's also important for people to note that when our competitors enter the market in a couple of years, they're going to be entering into the single-chamber market or the VR segment that I described earlier, which makes up about 15% of the market, and is about half the size of the market that we're serving with Micra AV.
Great. Thanks, Chris. That's very helpful. It's great to see the lead that we've built in this important market. Now I'd like to come back to you, Mike, if we could, and maybe take it up just a level here. As many people know, Medtronic has implemented a new operating model. You're one of our 20 OU presidents. I'm wondering if you could comment on our new operating model. We get asked a lot how it's going, and investors are wondering what kind of difference it's making, and if it's making a difference, and if so, how. Given your years of experience at Medtronic and working under our old group model, and now working under the CRM operating unit model, I'm just wondering what's changed and how are things going?
First, I'd say it's important to note that we moved through this pretty efficiently and the org is settled and now has been for more than a quarter. I think the obvious benefit here is focus. You highlighted earlier that as C ardiac Rhythm and Heart Failure Management, our business also included our Diagnostics business as well as our Circulatory Support business, and at one point, our AF Solutions business. Now that those are our separate OUs, which will allow them to focus more, really allows us to put a finer point on our work around the Rhythm Management space. As you heard, we have a lot going on, and these are just a few of the things that we're working on that we can really press further on. That's the first one.
Secondly, I'd say, from a region perspective, we now have a very direct connection to the region. We don't have to share attention to the region with the region leaders, the Medtronic region leaders or the group-level region leaders that kind of work through and give many different perspectives, but we're directly connected. They report to us, and we work together to build strategies for the market. It's really taken out just a lot of that extra work. The last thing I'd say is, by way of removing this group layer, we are far more nimble than we were just six months ago.
Because when we have a team with the experience like the one that we have, we really have the ability to go and make decisions on our own and move more quickly to keep the business forward and stay focused on what's important, which is the customer, and then work backwards into the company versus perhaps where we were before, which was splitting our time between considering what we had to work through at the group level and then the customer. It's been a material difference, I think, for me and for our team, and we're just starting to pick up steam in terms of the benefit. I'd also say that at the same time, we are doing the work to make sure we capture the leverage where it exists at our scale. That's in areas like R&D.
Our R&D organization still works with the Diagnostics business because there's common sort of technologies there. Of course, in operations where we have common platforms and we gain a lot of efficiency by working through the common sites. Overall, I'm very pleased, and I'd say we're just picking up steam with this new model.
Great. Thanks, Mike. That's very helpful. Maybe before we get to Q&A, because I see we have about 20 minutes left, but before we do that, any key thoughts, Mike, that you'd like to leave the audience with today?
Yeah. I would just like to restate that CRM has turned into a growth business for Medtronic, as evidenced by our performance here over the last several quarters. We're growing above the rate of the market. We're growing well compared to our peer group in this environment, and we anticipate that that will continue now for the next several years. It's really growth because of our focus strategy around innovation, as we talked about, innovating across our portfolio and disrupting. It's around our purposeful strategies in global markets to get very specific about what's required. This focus that we've had on our digital health capabilities and remote patient management, which has turned into a differentiator for Medtronic and is going to be ever more critical moving forward as telehealth becomes more present.
Of course, again, we touched a little bit again on the replacement dynamic, and so that is no longer a headwind for us, and that gives us a steady foundation from which to grow. We're really excited about what we're doing here, I think most importantly, because we've been able to execute and are delivering results in the marketplace.
Perfect. That's really helpful, Mike. As this audience knows, we're focused on accelerating growth at Medtronic, and it's clear from today that your business is no exception when it comes to that. I'm sure there are people online that would like to ask you all some questions as well. As a reminder, for the sell-side analysts that would like to ask a question, please select the Participants button and click the Raise Hand button. If you're using the mobile app, press the More button and select Raise Hand. Your lines are currently on mute. When we call upon you'll receive a request to unmute your line, which you must respond to before asking your question.
We're going to try to get to as many of you as possible today. In order to do that, I do ask that you limit yourself to one question and only if necessary, a related follow-up. Time permitting, we'll have a second round of questions after everyone has been allowed to ask their first question. As I mentioned earlier, please limit the focus of your questions today to the CRM business. We have them on the line today. Keep in mind, as Mike mentioned and I mentioned earlier, that CRM does not include AF Cardiac Diagnostics or our LVAD product lines. Lastly, please be advised that this Q&A session is being recorded. With that, we'll pause now for a moment to assemble the queue, and for the sell-side analysts, please click the Raise Hand button, and I will ask. [Now] l et's see.
Let's go to Matt Miksic from Credit Suisse. Matt, are you there?
Hey. Hi, can you hear me?
We can.
Terrific. Thanks so much for taking the question. A question on sort of the Micra launch and growth, and if I could, just sort of a related question on TYRX, even though that wasn't a focus of the call. On Micra, given the growth trajectory, could you talk a little bit about the investment or the logistics that you need to do to complete additional training of centers, or maybe talk about how much of that was done effectively with Micra VR and laying the groundwork for the current launch. The follow-up I'll ask now is just on TYRX, not to get off track, but love to hear how that is affecting your business, maybe in terms of penetration or pull-through, or what you'd say the effect has been so far given the focus over the past couple of years.
Chris, I'll throw it to you for the Micra question, and then I'll come back to me for the TYRX question.
All right. Sounds good. Regarding the launch, so we have roughly around, in the U.S., I'll talk about, we have around 900 accounts that Micra VR had trained that we were working through. As of about right now, Micra AV has penetrated those 900 accounts. Now we're in the process of starting to train new centers, which this will be an evolution that we will continue to invest in getting new accounts and new physicians trained on being able to do the Micra procedure. We anticipate that we'll continue to train and get up, say, another 100 accounts or up to 200 accounts next year, is the way we're thinking about that.
Great.
The good news is the procedure between Micra VR and Micra AV is roughly the same procedure. There's some differences in how the devices are programmed, so some additional training for Micra AV on how to program and follow those patients. The procedure training is basically identical, which really gives us a lot of synergies as we move forward and roll this out.
Terrific. Thanks.
Just to comment on TYRX. TYRX continues to be on a tear. I mean, TYRX is growing significantly, driven by the largest dataset that we've ever collected with the WRAP-IT data, 7,000 device patients. We're seeing continued penetration deeper into our population and then also into competitive devices. It's a bit hard to pull apart how much pull-through we're getting there. The way we think about it is together with our core portfolio, the innovation that we drive across the entire core portfolio now drives share preference, and we've seen an increase in share across the portfolio. We're pleased with TYRX, and we see continued significant growth ahead.
Super helpful. Thanks.
Thanks, Matt. Next, let's go to the line of Josh Jennings from Cowen. Josh?
Hi. Thanks a lot, Ryan, and thanks to the team for doing this. Mike, maybe just to ask a question to start off, you mentioned CRM's back in growth phase and referenced some pretty nice tailwinds behind you now. Should we think about CRM being accretive or dilutive to corporate-wide long-range plan target of 5% organic growth for Medtronic as a whole?
I'd say that our target is to grow in the low to mid-single digits. I'd say if you look at this from a historical perspective, that would make us accretive to historical performance. I think as the company lands in that range, that's how we're thinking about it, and so essentially it's a tailwind of sorts for the company.
Oh, that makes sense. Thank you. For Dr. Thompson, just on the EV-ICD, sounds like you've cleared a lot of hurdles. You've proven you can shock, you've proven you can pace, including antitachycardia pacing. Data's accruing. Was wondering if you could just help us think through the procedure and the risks, the learning curve, training, et cetera, and just the specific risk of having a lead in the extra cardiac space or underneath the pericardium, or is it outside the pericardium and the infection risk there with a lead in that space? Thanks so much for taking the questions.
Yeah. We've refined the procedure over the first three acute studies that we've done. We've got a chronic study as well. We've gotten the acute complications down to they're minimal, not a concern at all. Just to clarify, we're in the substernal space, which is essentially filled with no blood vessels. It's just connective tissue. A part of the acute phase that we've done is really to kind of refine the procedure. We refined the procedure working with really surgeons so that we could kind of get familiar with the space, understand the space. In the initial phases of our trial, what we've required is that the electrophysiologists do get them up the learning curve and to get familiar with the space.
The initial results from, again, the acute studies that we've done and the initial chronic study have been very positive from a safety perspective. We don't have any concerns with the device and major adverse events out to six months as well. So far so good, and we're pleased with the way things are tracking from a procedural standpoint. We do anticipate the training to be important. It'll be equally rigorous.
We've required heavy training before implanting in the trial, and then we'll continue that as we launch the device in the future.
Okay. Thanks, Josh. Let's go to the line of Robbie Marcus at JP Morgan. Robbie?
Yeah. Great. Thanks for doing this. It's really helpful. I was hoping you could talk about market growth in CRM. It's clear that you're taking share in the short term. Really just trying to get a better sense of how you think about market growth over the next several years and how durable you think your competitive advantage is over that timeframe. Thanks.
We see the market depending on the therapy area, somewhere in that 0.5%-2% growth writ large. However, as I just described, our strategy to go move into faster moving segments of the market, like leadless pacemakers, for example, allows us to accelerate what we see as our effective market growth rate higher than that. We also see that with the extravascular I CD to get into this segment that has been established but now has slowed. We believe with the capability of this device, we can also accelerate that. Both of those vectors and others that we're working on will take us from this market growth rate that we've seen now for some time and accelerate the growth rate beyond that, which is really a critical driver for us. It's not just share, but it's also market growth.
In terms of durability, the durability of that runway, I think is sound. We see a very long runway with our leadless pacing franchise that continue to expand into a much larger portion of the population. As Kweli described, we will be launching into the extravascular segment here over the next two years or so, then growing from there. We see this sort of incremental growth above the market really starting to accelerate now, then continuing through these product launches into the next several years. It's pretty exciting from a market perspective, not just because of the share that we've been able to take.
Okay. Thanks, Robbie. Let's go to the line of Matt O'Brien from Piper Sandler Companies. Matt, go ahead.
All right. Afternoon. Thanks for taking the questions. I don't want to be lobbing in hand grenades here late on a Friday, there was a Heart Rhythm article that was out about a month ago on Micra. The incidence rate wasn't anything really all that concerning, kind of in line with the rest of your products. The mortality rates were a little bit higher, especially versus the comparator arm, not the best clinical study I've ever seen in the world. I'm just wondering if you've seen any kind of response to that article, anything in terms of physicians being a little bit more leery about Micra in response to that article. Thank you.
Yeah. Thanks, Matt. Go ahead, Chris. You take it.
Yeah, I think I can take that one, Mike. A couple of things that would be important, you're talking about the Robert Hauser paper in Heart Rhythm. A couple of things. When you're doing comparables using the MAUDE database, it's pretty well known not to compare across technologies with MAUDE, and that gives you some confusing data. Dr. Reynolds actually created a really nice editorial that I'd recommend people read that really goes through the data in really good detail. Not just the MAUDE data, but all the clinical trials that we've done and showcases that in a more realistic light. Then as regarding your question about what's the feedback that we've had from customers, it's actually been pretty quiet. We think it's largely been pretty quiet because of the editorial that Dr. Reynolds wrote about that. Hopefully that answers your question.
Absolutely. Thank you.
Thanks, Matt. Let's go to the line of Kevin Farshchi from Wells Fargo Securities. Kevin, please go ahead.
Hey, everyone. Thanks for taking the question. My question is just on this theme of disruptive technology. There's two new companies in high power and low power that are going after kind of this theme. On the high power side, one company is combining an ICD with cardiac contractility modulation to improve symptoms and potentially outcomes. On the low power side, another company is combining cardiac neuromodulation with a pacemaker to reduce hypertension. The question is, what is Medtronic's view of each of these technologies, and would you pursue or have an internal program in each of these areas? Thanks so much.
Thanks for the question, Kevin. I can't speculate on what at this point is mostly theoretical from a efficacy and benefit perspective. What I would say is that as we think about disruptive innovation, we are seeking the most elegant solutions possible, meaning if we can get to a singular device that minimizes risk for patients, that allows us to bring maximum value to the marketplace, that's our approach. We're doing that with Micra AV. It's essentially a dual chamber pacemaker, but we're doing it with a single device. We're planning, as Kweli described, to do it with extravascular ICD as well to say, how do we put the full functionality of today's devices into these disruptive therapies without having to have a bunch of technologies that are all communicating together.
At some point, some parts of the disease state will or may require that, but from our vantage point, we are really driving hard to say, let's make it simple and let's minimize risk and deliver most value for the healthcare system in general, and we're putting that into practice by way of our technology.
Okay. Thanks, Kevin.
Thank you.
Next, let's go to the line of Anthony Petrone from Jefferies. Anthony, please go ahead.
Thanks, [Ryan]. One quick one for Mike and then follow up with Chris on leadless. Mike, maybe can you quantify just the shift in replacements going from a headwind to a tailwind, how we should think about that from a growth contribution standpoint to the overall CRM business? Is it 100 basis points, 200 basis points, and sort of how long will that last? I'll have a quick one for Chris.
Yeah. As I mentioned, I mentioned 1%-2% negative growth, so 100 to 200 basis points has been the headwind that we've been facing. That has now moderated. We expect that to moderate this year. What I mean by that is essentially it turns neutral, and then it turns to a modest positive over the next couple of years, less than 100 basis points. Importantly, if you look at it on a comparable basis, 200 basis points above where we've been historically, which for us is a huge deal.
A quick follow-up for Chris on leadless. When you think about the benefit of avoiding damaged leads and having to replace damaged leads, it just seems like it would be an obvious. Do you think the study you mentioned, 1,800 patients with a very high attach rate, no dislodgement, is that enough to keep growth at a high level for leadless? When you think about how that's baked into pricing, are you getting a fair amount of a premium on leadless versus lead? Thanks.
Yeah. I didn't catch all of it, but I think I caught the gist of what your question was about the amount of clinical evidence we have versus how much do we need to continue to drive the growth of this space. First of all, we have a great body of work in clinical evidence, but we're not done, not done by a long shot. We will start to publish some clinical evidence later this year that will be one of the biggest, probably the biggest pacemaker trial ever done or covered with evidence with Micra that compares all leadless pacemakers with their transvenous counterparts, and it's going to be north of 10,000 patients in that trial. That will come out. We will have continued clinical evidence that we will drive with Micra, new studies that will come out in the coming years.
We're not done with that. From a pricing standpoint, we have some geographies that have differentiated pricing for Micra, and we are doing really well with that right now. The United States and Japan really have differential reimbursement that's broad coverage, and we're not having a lot of pushback. In regions such as Europe, we have differential reimbursement for more of niche spaces of Micra, patients that are high infection risk, dialysis patients, things like that, where we have the differential reimbursement. We'll continue to bring forward clinical evidence to broaden that reimbursement for more patients for countries in Europe as well. Hopefully, I got the gist of your question.
Very helpful. Thank you.
Thanks, Anthony. I think we've got time for one more question. We will go to the line of Joanne Wuensch from Citigroup. Joanne?
Good afternoon, and thank you for doing this, and thanks for taking the questions. If I may, I'll just ask both of them at the right time. The first one has to do with the geographic mix as we think about growing CRM in general, but also Micra adoption and eventually the externalized [ICD] adoption. The second question really has to do with the profitability of the CRM franchise, how it compares to the corporate average. Thank you.
I think I got most of the question. Joanne, was it a bit garbled? I think I got most of the question. Joanne, was it a bit garbled? We're having some feedback here. Okay. Let's try this again. Joanne, I think I got most of the question. The question about our growth from a geographic perspective. We're seeing differential growth in emerging markets and particularly in China relative to what our historical developed markets. Are pleased to see that in our developed markets, every one of our developed markets is in fact growing. I think Chris talked a bit about, I think you asked about Micra. Chris talked a bit about where Micra is and where it's performing well. We're seeing very strong performance in Japan with the Micra VR and preparing to launch the Micra AV.
China has been a real strong adopter and continuing to drive adoption of Micra. We're seeing larger adoption than anticipated in Europe, given some of the reimbursement dynamics. Of course, here in the U.S., it's going extraordinarily well. From a profitability perspective, this business remains highly profitable and operates above the corporate average. It's a very large and important business, both from a revenue and a profitability perspective for overall Medtronic. Hopefully, I caught it all, Joanne. I think I did, or most of it.
Thanks, Joanne. Appreciate it. With that, we'll conclude the call. Thanks to Mike, Kweli, and Chris for their participation in today's call. Thank you to the audience for joining us today. If you have any follow-up questions, please reach out to me, to Francesca DeMartino, or Wynn Edson. Wynn's now fresh back from maternity leave, so you can feel free to reach out to any one of us. As a reminder, a replay of this call will be available on our website, investorrelations.medtronic.com, later today. We're working on our next episode of our GM Call series and hope to announce it soon. We want to thank everyone for your continued support and interest in Medtronic and our CRM business, and we hope everyone has a great weekend. Thanks, everyone. Bye-bye.
Thanks, everyone, for joining. Really appreciate it. Thank you.
Thanks, everyone. Have a great weekend. Bye-bye.