Good day, and thank you for standing by. Welcome to the Murphy USA Second Quarter 2021 Earnings Conference Call. I would now like to hand the conference over to your speaker today, Mr. Christian Pikul. Sir, please go ahead.
Yeah, thank you. Good morning, everybody. Again, thanks for joining us. With me as usual are Andrew Clyde, President and Chief Executive Officer, Mindy West, Executive Vice President and Chief Financial Officer, and Donnie Smith, Vice President and Controller. After some opening comments from Andrew, Mindy will give us an overview of the financial results, then we'll open up the call to Q&A after a brief discussion around our revised guidance. Please keep in mind that some of the comments made during this call, including the Q&A portion, will be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. As such, no assurances can be given that these events will occur or that the projections will be attained. A variety of factors exist that may cause actual results to differ.
For further discussion of risk factors, please see the latest Murphy USA Forms 10-K, 10-Q, 8-K, and other recent SEC filings. Murphy USA takes no duty to publicly update or revise any forward-looking statements. During today's call, we may also provide certain performance measures that do not conform to generally accepted accounting principles or GAAP. We have provided schedules to reconcile these non-GAAP measures with the reported results on a GAAP basis as part of our earnings press release, which can be found on the investor section of our website. With that, I'll turn the call over to Andrew.
Thank you, Christian. Good morning and welcome to everyone joining us today. We are very pleased with Q2 performance, which led to the second strongest quarter in our history from a financial perspective, comping against outsized OPEC and COVID-impacted results from last year. While the end results were impressive, this was by far the single most challenging quarter from an operations and execution perspective we have ever faced as a company. I am very proud of our entire team as we overcame many significant obstacles to deliver these strong financial results. Make no mistake, these results were the outcome of a deliberate set of choices and intentional actions taken during the quarter that built on decisions and capabilities we have developed since spin, which in turn helped us overcome these challenges and deliver bottom-line results in the manner you have come to expect as Murphy USA shareholders.
Rather than walk through operational highlights as I would normally do, I want to take this opportunity to do something different as we reflect on the COVID environment, recognize and thank key contributors, including our field and home office heroes, and communicate to you just how nimble and responsive our business can be when it comes to serving customers, working with strategic partners, supporting our employees, and delivering for all our stakeholders. To frame this conversation, we created a top 10 list of some of the achievements we think are most representative of the Murphy USA spirit, commitment, and passion for our business. Number one, leading through merchandise supply chain disruptions. We were certainly not the only retailer to face potentially disruptive supply chain issues, but our team was proactive and went the extra mile to ensure we could continue serving our customers.
Let me give you a few examples. One of the reasons we were drawn to QuickChek was a shared culture and work ethic, and during the quarter, the team proved themselves as committed to their customers as we are to ours. When faced with supply shortages that potentially impacted their prepared food offer, the operations team filled the void to make sure product got from suppliers to the stores, including renting trucks themselves to deliver fresh produce so they could keep serving customers. That is what I call amazing spirit and a commitment to customer service. On the merchandise front, some of our largest suppliers were disrupted due to raw material availability and workforce shortages, which resulted in reduced availability of certain items.
Our team had to go the extra mile to ensure our stores remained stocked, keeping in constant contact with vendor partners, taking deliveries of product outside normal operating hours, adjusting the promotional calendar when appropriate, and communicating updated planogram tactics to the stores. Number two, adapting to the ransomware attack on the Colonial Pipeline. Low probability and almost unforeseeable outlier events continue to make headlines, with the most recent being the ransomware attack on the Colonial Pipeline, where we are one of the largest shippers. The event mirrored in many ways a major hurricane for which we are very well prepared as we witnessed significant pre-buying activity before outages began. The event impacted nearly a third of our stores and resulted in widespread gasoline shortages across the southeastern U.S.
Our supply team, with their capabilities, experiences, and assets, was able to optimize routing of fuel supplies from other markets while leveraging our fuel carrier partnerships and storage positions to help minimize operational impact. As such, total volume impact was minimal across the time horizon of the event. Number three, navigating continued driver shortages for fuel and merchandise logistics. Driver availability, which has been a material and contributing factor to broader fuel and merchandise supply chain challenges, also impacted store operations. In this case, our scale and strategic relationships with fuel carriers helped to minimize outages and rate increases on the fuel transport side.
From a broader merchandising perspective, store operations were challenged as fewer deliveries translated to extra labor and effort to stock and display some direct distributed products, further taxing store-level employees. Our renewed partnership with Core-Mark continued to pay dividends as they maintained excellent fill rates on core products, and their new Track My Order real-time logistics technology allowed efficient use of store labor. Despite the three externalities highlighted above, we continue to press forward with major initiatives to drive improvements to position the business for the future. Number four, engaging customers and store associates through innovative tobacco promotions. Despite comping against last year's record pantry loading results, we were pleased but not surprised to see tobacco sales and margins continue to grow favorably against the prior year quarter, which showed material outperformance that some investors may have thought was transitory.
On a same-store basis, we grew tobacco sales slightly, but margin dollars grew at a 2.2% rate in the second quarter versus 2020. The two-year stack shows growth north of 20%, meaning we have maintained and grown tobacco contribution from existing customers and new customers that we were able to better serve during the pandemic. Through targeted category investments in shelf space and fixtures, coupled with our scale and upselling ability and, of course, the unique advantages of our Murphy Drive Rewards capabilities, we have become the retailer of choice for new product promotional activity in the broader tobacco category. A distinction that enhances our long-term participation in the evolving category as manufacturers continue to support and promote alternative nicotine products as they did in Q2. Our store employees know how to upsell product, and having effective promotions is one way in which we keep them motivated and engaged.
They are incentivized through contests and bonus opportunities, which help drive results in both the tobacco and non-tobacco space. In a normal environment, the ability to properly staff our stores might not be a noteworthy event, but in our case, it was critical to executing effective promotions with our vendor partners, most notably in the tobacco space. Number five, resetting large format stores to achieve their return potential. Our success in the tobacco space does not mean that we have taken our eye off the ball in the center of the store categories either.
To further our goal of optimizing return on capital employed, after analyzing opportunities in our large format 2,800 sq ft store design, we implemented a reset across a group of pilot stores, resulting in increased merchandising space, better product assortment, more appealing lighting packages and displays, along with many other changes to help improve the customer experience and grow sales. This follows the successful resets completed last year at our kiosk and small format stores as part of our overall Zero Breakeven Initiative. As a result, we have seen improvements across key categories, including salty snacks, candy, and alternative snack categories, as well as our fresh food products in the grab-and-go open air coolers. Resets are being implemented across the large format stores, further boosting their return potential as part of our organic growth strategy. Number 6, integrating the QuickChek acquisition.
We continue to execute and realize near-term synergies from the QuickChek acquisition, and we are well on pace to meet our year one target of $5 million of run rate savings. Quick wins to date include leveraging our existing scale to reduce certain G&A, insurance costs, and vendor contracts, developing and implementing fuel pricing playbooks across the entire QuickChek network to optimize fuel volume and margins, and increasing line of sight to larger target synergies such as renegotiating fuel and merchandise supply agreements. We could not be more pleased with QuickChek's performance as many stores recorded all-time record food sales. The team is going above and beyond during these challenging times, and alignment of the two cultures has created a highly collaborative environment to deliver additional opportunities. Our integration team has identified over 100 unique opportunities for consideration that could create incremental value over time.
Despite the externalities faced during the quarter, we clearly didn't take our foot off the gas in terms of driving the business forward. The only way we could achieve those results was through the dedication and engagement of our team members, where we managed through additional challenges. Number 7, managing critical labor and staffing shortages. We were clearly not alone in facing labor and staffing challenges as businesses of all shapes and sizes are feeling the impact of the reopening economy, combined with the myriad of competitive incentives and government disincentives. We were proactive in our approach to address the problem and deliberate in our actions to ensure our customer-facing services and sales-oriented activities were not compromised. We launched a hiring campaign which attracted more than 50,000 applicants in the second quarter, and where appropriate, adjusted hours of operations in some stores where staffing challenges were most severe.
Further, we prioritized and communicated critical functions and workflows to the field to ensure customer-facing activities were not compromised. We happily and intentionally made trade-offs to pay overtime to engage workers at one of the hours to help provide as seamless a customer experience as possible. In addition, we implemented a mix of seasonal rate increases and retention payments, which, combined with higher commissions from promotional selling activities, helped to stabilize turnover and boost new hires. While these actions did not completely offset the challenges we faced, they did help mitigate the pressure on our stores and allowed us to continue winning with our customers, as evidenced by the impressive merchandise results achieved despite store operating hours that were 2% below normal due to staffing shortages. Number 8, leveraging our home office heroes.
In addition to the dedication of our store associates, our home office teams have worked diligently behind the scenes to help seamlessly incorporate the QuickChek family and assets into Murphy USA. I want to especially thank our accounting team for all the late nights and weekends to close the books on two accounting systems and reconcile different reporting periods, our technology team for helping to quickly integrate collaboration tools and back office functionality, our human resources team who had their hands full transitioning and onboarding an entire organization to become part of Murphy USA, and our contracts management team for accelerating the alignment of key contracts. As of July 12th, our entire home office teams are 100% back in the office while we continue to explore ways to increase flexibility to staff.
I'm extremely proud of our entire company as we overcame a very difficult environment to deliver an outstanding quarter of financial results. Number 9, taking employee engagement to the next level. In the midst of and on top of everything going on, we launched our biannual employee engagement survey at Murphy USA, following QuickChek's annual survey a few months before. While the pandemic has resulted in fewer companies conducting surveys and general declines in employee participation, we achieved higher participation levels than in 2019 and exceeded the benchmarks across our priority engagement focus areas, including four new items measuring inclusion and diversity. High marks on questions around fairness, trust, and ability to effectively manage a diverse workforce all suggest we are demonstrating our commitment to employee growth and well-being.
The basis for everything we accomplish as a company in any environment is a function of the engagement and spirit of the team. My leadership team and I are extremely proud that we find our organization stronger and more engaged on the other side of these difficult times. As always, we will not be complacent in this regard. We will actively listen to and incorporate feedback that can take our team's engagement to the next level. Last, number 10, believing in and investing in ourselves. During the first half of 2021, we actively engaged investors and took every opportunity to engage investor sentiment and perceptions, not only about Murphy USA, but also the broader convenience sector. A few key things emerged about relative investor preferences that were best summed up with one investor's comment to us.
There's little appetite for high-quality defensive stocks with so many lower quality cyclical companies leveraged to the recovery that are more attractive to short-term investors. While I believe we are much more than a defensive stock as the quarter demonstrated, I certainly believe Murphy USA is a high-quality stock. Knowing one can't fight the tape, we repurchased $148 million worth of stock in the second quarter, which represents our conviction of the future potential of the business. This investment is not merely an outlet for free cash flow, as we balance our repurchase decisions against the capital needs of the company and invest where we think it will benefit our shareholders the most over the long term. This decision was made easier for us during the quarter as investor uncertainty, despite strong operating and financial performance, has led to what we believe is a continued disconnect in our stock price.
This uncertainty persists against a favorable backdrop of structurally higher fuel margins, a continued robust outlook for new store growth, and the long-term synergy capture and value embedded in the QuickChek acquisition. We could not be more confident about our future and our ability to execute for all our stakeholders. From the resiliency of our business model and agility of our leaders to respond to disruption, to the relentless pursuit to achieve the full potential of our growing business, through the actions of an engaged and never complacent team, I could not be more proud of the overall results this quarter. I hope this narrative provides you with additional and helpful color on how we believe the quarter should be defined. I'm going to turn the call over to Mindy now and then provide some color on our revised guidance metrics before opening up the call to Q&A. Mindy?
Thanks, Andrew. Good morning, everyone. I'm just going to review some standard items quickly. Total revenue for the second quarter 2021 was $4.5 billion, which includes a whole quarter of QuickChek contribution versus the first quarter of this year when our financial results only reflected business post-close, which meant January 29th through March 31st. Second quarter revenue was higher than $2.4 billion a year ago, which did not include QuickChek and also reflects lower gasoline prices. The average retail gasoline prices per gallon during the quarter were $2.73 versus $1.71 in 2020. Adjusted earnings before interest, taxes, depreciation, and amortization, or EBITDA, was $244.5 million in the first quarter versus $274.2 million in the same period in 2020. Net income in the second quarter was $128.8 million versus $168.9 million in 2020.
Total debt on the balance sheet as of June 30, 2021, was approximately $1.8 billion, broken out as follows. We have long-term debt of around $1.794 billion, and additionally, approximately $12 million is captured in current liabilities, representing 1% per annum amortization of the term loan and the remainder a reduction in long-term lease obligations as they are paid through operating expense. Our $350 million revolving credit facility had a zero outstanding balance as of June 30, and is still currently undrawn. These figures result in a gross adjusted leverage ratio we report to our lenders of approximately 2.6x , and cash and cash equivalents total $165 million as of June 30. Capital expenditures for the second quarter were approximately $89 million, $22 million of which was attributable to QuickChek. The majority of second quarter CapEx was growth capital allocated to new store construction. Thank you, everyone.
I will now turn the call back over to Andrew.
Thanks, Mindy. Before I open up the call to Q&A, we want to provide an update to our annual guidance for 2021, reflecting first half results and expected performance in the second half of 2021, given increased line of sight to some key metrics. Starting with organic growth, our plan was to construct up to 15 industry stores in 2021, including about five QuickChek stores. However, supply chain limitations, primarily around the protective coating resin for underground fuel storage tanks, has created delays in our build schedule where we are pushing more 2021 stores into 2022, with that cascade continuing into 2023. For 2021, we are now anticipating about 30 new Murphy Express stores and six new QuickChek stores, along with 31 raze-and-rebuild projects.
In 2022, early indications for a build class of 50-55 new Murphy Express stores and six to eight new QuickChek stores, in addition to 25 raze-and-rebuild projects. Beyond 2022, we are staffed for and maintain a real estate pipeline capable of adding approximately 55-60 new stores per year, including QuickChek. From a capital spending perspective, we are maintaining activity levels throughout the forecast period, and thus total capital spend will not be reduced commensurately with the NTI activity as we backfill 2021 NTIs with more raze-and-rebuilds and initiate 2022 build class activity sooner than normal. The result will be more ratable store openings across the four calendar quarters next year as we work to catch up on new store activity into 2023.
As such, our combined capital budget, which prioritizes organic growth and new stores, was originally forecasted in a range of $325 million-$375 million, which includes a range of $275 million-$325 million for Murphy and up to $50 million for QuickChek. While we expect to remain in this range, we are more likely to fall at or below the midpoint versus the upper end. Moving on to fuel contribution, we originally provided per store volume guidance of 245,000-255,000 gallons on an APSM basis. As volumes nationally and regionally have not come back as fast as we anticipated, we are now projecting volumes between 232,000 and 238,000 APSM. We fully expect to see higher structural fuel margins offsetting lower industry volumes to which Murphy USA maintains outsized leverage.
Our merchandise business continues to perform. We are tightening our range towards the high end of original guidance to between $690 million-$700 million. This increase comes despite some of the headwinds we mentioned earlier in the call. On the OpEx side, as our average format size continues to grow, we expected our per store cost metrics to increase, both from new 2,800 square foot stores and raze-and-rebuilds, which turn a higher performing kiosk into a 1,400 square foot store. When combined with the larger format QuickChek stores, our original guidance was a range of 27,000-28,000 per store month in 2021.
While cost control remains a central focus of our strategy, the labor market supply, government-sponsored COVID relief programs, and inflationary pressures from a recovering economy have created widespread employment issues, not just for Murphy USA and our C-store competitors, but impacts have been felt more broadly across retail sectors. As mentioned, our priority has been to reward our employees who are committed to us through overtime, contest incentives, and commission-based adjustments, in addition to select market wage adjustments to invest in our people and maintain our sales growth trajectory. As a result of these actions, we are experiencing higher than normal pressure on our store-level operating expenses, which in turn impact benefit and other employee expense items.
While some of these impacts have not yet made their way into our financial results in the first half of the year, we expect the second half to reflect more labor pressures, resulting in an updated guidance of 28,000-29,000 per store month. When we compare these pressures to the typical competitor in our sector who has larger average rosters and lower sales and volume throughput, we believe that not only will our relative cost impact be less than theirs, but we actually stand to gain to the extent their higher relative cost continue to be passed through in the form of higher fuel prices and margins. Our SG&A expense remains in the range of $190 million-$200 million as we continue to invest in critical IT projects and personnel to help support corporate priorities, including the QuickChek integration and drive long-term efficiencies and new capabilities.
Effective tax rates are unchanged and expected to remain in the 24%-26% range. Annually, we have provided an approximate EBITDA outcome as a function of a representative all-in fuel margin to serve as a marker for modeling purposes and to help illustrate the earnings potential of the business. While we are not updating the prior modeling estimate for 2021, we continue to hold the position that all-in fuel margins are likely to attain a new higher equilibrium in 2021 and beyond, and we have certainly seen that point of view supported by first half all-in fuel margins, which averaged $0.255 per gallon in what would generally be characterized as a more difficult rising price environment. In July, volumes are running at 93% of 2019 levels at retail margins north of $0.21 per gallon.
Combined with the first half results already booked, we certainly expect full year results to eclipse our prior modeling estimate. With that, we will now open up the lines for our Q&A. Operator?
Thank you. We have the first question, comes from the line of Bonnie Herzog from Goldman Sachs. Your line is now open. You may ask your question.
Yeah, thanks so much. This is actually Sam Reid pitch hitting in for Bonnie. Wanted to just quickly touch on the merchandise margins in Q2 and recognize they were very strong. Maybe could you give us a little bit of a sense and perhaps quantify how much of the lift specifically came from QuickChek's higher margin business versus maybe just strength across your core Murphy USA business? Thanks.
Yeah. The total contribution, margin dollars, was a strong mix of all of the above. If you think about our tobacco category, we continue to grow that. Non-tobacco on the Murphy continued to grow as general merchandise from pandemic related items, PPE, et cetera, was offset by new innovation and items. The fresh food and beverages that was turned off for much of the prior period at the Murphy stores, in the prior year, came back. A lot of the absolute incremental growth year-over-year in the quarter was QuickChek because it wasn't recorded in the prior period, and we haven't broken out those numbers separately. What I would say for their business is they have well-established stores that are achieving record food sales, highest ever. The beverage categories continue to rebound.
What's been interesting is looking at the day parts where some of the early morning coffee day part use is still recovering. The late evening day part for smoothies and other beverages through some of the delivery apps continues to grow. We're seeing offsets at different day parts, different products, and likely, different customer segments. I would say it's just a strong, healthy mix across both brands and all the categories.
No, thanks so much, Andrew. That's really helpful. Let me just pivot just with one follow-up here. Specifically on some of the pressures you guys are seeing on the employee side, especially as it relates to your store hours. I know that was something you touched on in the prepared remarks. Is there a specific day part that's being impacted here the most? Is there a risk that some of these reductions in hours might need to be permanent if some of these labor pressures persist? Thanks.
Yeah. We're generally looking throughout the year multiple times at the first two hours and the last two hours of the day, both to determine, do we need to increase store opening hours, which we do seasonally, or reduce them based on different traffic patterns, profitability. We also look at security concerns as well around the stores. In our view, the labor shortage should not persist. It's just a matter of when, not if. We will resume normal operating hours as soon as we're in a position to do that. I think that's actually what makes the quarter so impressive. Despite these challenges, despite 2% reduction in operating hours, we still achieved these results. When we turn those hours back on, we further expect to see incremental benefits come from that.
During the pandemic last year, we didn't increase the opening hours seasonally, like we would normally have done. I think that's one of the things customers have probably gotten used to is that some stores just aren't going to be open as late as they were. We fully expect to be able to optimize those hours when the shortages and labor challenges get some relief.
Awesome. Thanks so much, Andrew. I really appreciate it. I'll pass it on.
Thank you.
Thank you. Next question comes from the line of Bobby Griffin. Your line is now open. You may ask your question.
Good morning, everybody. Thanks for taking my questions. Andrew, I guess I wanted to first talk on this maybe a little bit high level subject, but we've talked in the past about this new equilibrium in fuel, and you guys are really showing it in your results, first six months as well as the July comments. We're in a rising oil environment, that hasn't changed it either. You know this industry very well, but if you were to think kind of out in your crystal ball, what do you think would have to happen for that new equilibrium to go away?
I think you'd have to have highly irrational competitors and to be able to do that. I think in the current environment where volumes are still pressured, you just see a more rational behavior. The point I noted about labor is a really important one, right? We're experiencing the same challenges as everyone else, but we have a smaller average roster. At the same time, we have higher throughput in merchandise and volume throughput. On a cents per gallon basis. Even if you saw these trends continue, our impact is about a half a cent to a penny in some of the worst case scenarios we've modeled, where the impact for the third or fourth quartile NACS retailer is $0.04-$0.05 per gallon. The economic pressure that the typical retailer is under is going to have to be made up somewhere, right?
There's only a few categories that have the pricing power and the ability to push through, and fuel prices is one of those. What I would also say is that as other retailers continue to develop the food and beverage offer, especially some of the ones like QuickChek, et cetera, food and beverage is the path to purchase for the overall store, right? They're able to bring in, and we're able to bring in the QuickChek stores customers through those offers. You don't have to be as aggressive on the fuel side to drive traffic. I think there's just a combination of just market conditions, structural conditions that just position Murphy USA in an incredibly strong outsized leverage way to this environment.
If you had asked me, would you ever see $0.255 all-in margins in one of the largest rising price environments we've ever seen, I would've had to say the world's turned upside down. Guess what? The world has turned upside down. The pockets of the marginal retailers aren't being emptied out. They're just continuing to push these prices higher, to which we're a benefit. If you're talking $0.01-$0.05 per gallon, it's immaterial from a consumer perspective when you've seen prices rise $0.70, $0.80, $0.90 because of higher oil prices and other factors. That's not a crystal ball, that's just the analysis that we've done. I think there's a lot of market dynamics, competitor dynamics that support this view.
I think others are starting to echo it as well, and certainly showing up in results in what would normally be a very challenging environment.
Okay. That's very helpful. It seems like you guys are in a great kind of sweet spot in this type of operating environment. Maybe just two quick ones from me, and then I'll turn it back over. For the store operating hours, do you expect to get those back to maybe normal levels for the second half, or is that a headwind that you think will persist for the rest of 2021?
I would hope by the fall and winter, we're back to the normal fall and winter hours. We would typically raise our hours during the summer. A lot of the stores are at those higher summer hours now. The stores we've had to do this at are the ones that had the most severe labor shortages. That's just going to be a function of those markets, the competitor dynamics there, the employee incentives or disincentives that may be in place there. It's going to be market by market, but I would certainly hope by the fall, on an average basis, we're back to that point.
Okay.
If not, we'll continue to maximize the merchandise sales with the hours and the staff that we have as we did this quarter.
Okay. Sorry about interrupting there. I guess lastly for me, just on the raze-and-rebuild, we've talked about this a little bit before in the past, but they continue to perform extremely well. Can you just remind us and investors, how many more years left do you see in your raze-and-rebuild opportunity at the current cadence that you're doing them?
I mean, 25 stores a year. I mean, we're doing this for many years into the future. There's certainly opportunities to accelerate that if we wanted to. There's also a nice cadence that when you've got 25, you can accelerate to 31, like we did to maintain the capital spending. It's really helpful for our modular manufactured building partner and contractors as well to have a steady cadence. If we were to step up to a higher level, we would need to adjust the entire supply chain to do that. We feel good with that cadence, but it's certainly a near term lever we can flex. Certainly, there's some locations where we would need additional land from Walmart to be able to do that. That could be an opportunity to accelerate those.
Certainly, we see a benefit when they make improvements to their big super centers. I know they see a benefit when they get a shiny new Murphy USA in front of their super center as part of an overall attractive everyday low price offer to customers. A number of factors there that could impact that over the long run.
Thank you. I appreciate the details and the best of luck here in the second half of this year.
Great. Thanks, Bobby.
Thank you. We have the next question comes from the line of John Royall of JPMorgan. Your line is now open. You may ask your question.
Hi, good morning, guys. Thanks for taking my question. You've had a second quarter in a row now of really strong PS&W plus margins. It was another quarter where we saw a rise in commodity prices. Is there anything to call out other than the price effects in that margin in 2Q? I'm asking a major view on commodity prices going forward. Should we expect the margin to normalize in the back half of the year?
You're right. We saw, once again, a rising price environment which impacts the uncontrollable, as we call it, part of that PS&W margin, which was very favorable. We also had deeply negative supply margins that were all set by the RINs. If you're covering the refiners, which I know you do, they had pretty strong refinery crack spreads at over $21, and so they're capturing the benefit at the refinery gate of that RIN price. I don't think the world is tilted off its axis in terms of how the normal market expects to work in this dynamic. Normally, you would expect this second half of the year to see falling price environment, in which case the retail margin's higher, the uncontrollable or the accounting timing trading variance would go negative.
You would see the net PS&W plus RINs to be below $0.025-$0.03 that we would normally expect. I think, when we get to the end of the year, if we've had a big falling price environment, you'd likely see us get back on a normal amount on an annualized basis. Certainly as we think about 2022 and beyond, we're not projecting $0.06 for product supply plus RINs. We're projecting $0.025-$0.03, has been the historical norm. We do think the retail part of that margin has and will remain elevated for all of the reasons we've discussed. Of course, it will fluctuate in rising and falling environments, offset by the PS&W component.
That's very helpful. Thank you. I know you're in very early innings on the QuickChek reverse synergies, and we shouldn't really expect any tangible progress this early, but can you just go through any type of work that's being done at this stage in terms of the longer term goal of implementing QuickChek's food offerings into your legacy stores? How do you expect that opportunity to progress over the next couple of years?
Sure. I think in the stage we're in right now, it's sort of the broader strategy diagnostic around what is the opportunity to do that. At the same time, the team continues to optimize the food and beverage offer within the Murphy stores, which you see through the roller grill promotions that we're doing, the enhanced open air cooler offering that we have in place, et cetera. If you think about the platforms that QuickChek has, they have a made to order model and a kitchen in the stores, which we will never have in our 2,800 square foot stores. The question is, for a coffee program, how do we want to best deliver that at a best practice level to our customers? Today, we do bean to cup because of the freshness and the efficiency associated with that.
We have nowhere near the condiment assortment or presentation that QuickChek has to make that offer attractive. If you look at their open air coolers and the fresh offer they have there delivered through PFG, it's a significantly more enhanced offer than what we have. We could have QuickChek sandwiches, recipes, salads to go, et cetera, made by PFG to go into our open air coolers, relative to the higher quality Core-Mark products that we've just implemented as part of the optimization program. We have roller grills today, but we're nowhere near best practice in how we do that. QuickChek doesn't have roller grills. There's a whole set of questions around what should the platforms be to deliver the offer the Murphy customers want within our stores, given those platforms, what are the trade-offs given the space considerations?
How do you execute to be great versus just average at the platforms you desire to be at? I think that's where there's a lot of learning just around food and beverage handling, safety, training, and that process side, the metric side, the daily reporting side around waste spoilage, the production planning. Those are things we've already learned and begun to implement within our stores. As we've talked about before, it's not a cut and paste of the QuickChek platforms offer, et cetera, into the Murphy stores. It's really how do you think about food and beverage in the context of our store? As I said before, QuickChek is a QSR, with over 50% of their merchandise sales being food and beverage. They are a high performing QSR brand that happens to have convenience items. By the way, it has fuel at half of their stores.
We're not going to turn a Murphy Express into a QSR, but we can learn a lot about food and beverage from that capability.
It's really helpful. Thank you very much.
Thank you. Next question comes from the line of Ben Bienvenu. Your line is now open, you may ask a question.
Hey, thank you. Good morning.
Morning, Ben.
I want to piggyback on John's question there. You talked about year-to-date all-in fuel margins. You also talked about how this rising price environment has benefited the PS&W plus RIN contribution. Perhaps, this has been a cyclical factor to the detriment of the retail margins. How indicative, though, do you think the all-in fuel margin is year-to-date of the go forward? I know there are variables that feed into that can change things. It's not a single variable equation. When you think relative to the start of the year about where the equilibrium would be on fuel margins versus now, I'd be curious to hear how you're thinking about things.
Ben, I think it's something that's just going to continue to evolve. If you think about just the retail component of it, and I break that apart because if we measure that from, say, the OPIS low to street, and you think about the typical average retailer, third quarter retail, getting their branded price to the street. If that's setting the ceiling in the marketplace, what's driving that? A year ago, it was fuel volumes cut in half, and then they went from 50% to 60% to 70% to 80% to 90%. Look, I don't know exactly what the national number is, but most reports would say it's still below 10%. If you think about their fuel breakeven cash margin requirement to maintain their profitability, that component is still depressed, even though it's not as depressed as it was a year ago.
A lot has happened in the last year, right? Now, we're not only experiencing labor challenges, but the inflationary pricing associated with that labor, higher prices on credit card fees, higher fuel transport cost, et cetera, has raised the typical retailer's breakeven another $0.03, $0.04, $0.05. With the Delta variant and potential restrictions coming back and employees taking different routes on that coming out of the summer driving season, don't know what's going to happen around back to school. There's a whole lot of variables out there. I would encourage everyone to think about it in terms of the breakeven formula. How are their relative sales going to do? What is their relative cost structure? How is it going to be impacted? What does their relative volume performance look like?
I think that sort of market margin-setting retailer is going to continue to feel ongoing pressure on all three of those fronts. If there's anything this environment should help inform investors about Murphy USA is we're continuing to sustain and grow share gains in key categories like tobacco. Our non-tobacco business had more room to rebound, and it is rebounding. Our cost structure is lower and is not being as impacted as much. We have additional levers like commissions and contests and the like to keep employees engaged. Our fuel volume's recovering faster. You and I have talked about the supply curve, and I know the industrial investors get it. If we're on the far left-hand side and the price-setting mechanism's the far right-hand side, and it gets steeper and steeper, we're going to benefit.
I don't have a crystal ball to tell you what's going to happen to macro demand or labor or whatever, but I do believe and understand that the components that make up the margin-setting, price-setting mechanism in this market are going to continue to favor us with outsized leverage. If we can achieve that in a rising price environment, imagine what we can do in a falling price environment. The PS&W piece is just going to offset some of that. The retail margin will be higher in that falling price environment. We'll give up $0.02 or $0.03 or $0.04 on the PS&W side. At the end of the year, we'll be back talking about $0.03.
Maybe we sold off some more RINs in Q1 and Q2 at a higher price, and that balance fluctuates a little, but that's really not going to be a material number at the end of the day. I think it's going to be that fundamental, and as long as investors continue to say, "Hey, structurally, we're not sure about this," then I would argue structurally, they either don't understand it or two, they believe a competitive dynamic is going to change. If it does and the margins crash and burn, you're going to see a large proportion of retailers in this business go out of business, in which case, there's an opportunity for those remaining.
Okay. Fair enough. I want to ask about your operating expenses. You quantified it on a cents per gallon relative impact versus the industry. Given the noise from the contribution of QuickChek to the model, positive on the merchandise side, negative on the operating expense side, how should we think about a steady same-store sales operating expense growth in your business in this environment?
I think we're going to address that as we think about our coverage ratio. Going forward, fuel breakeven was kind of the key metric that we had, and as we get to 0, one, we've achieved the goal, two, the metric gets weird. As volumes grow, the metric gets worse. The way we're thinking about it across all our categories is, what is the relative growth of sales and margin contribution for the categories, and what is the incremental labor and other costs associated with achieving that? That's really what we're going to monitor closely. For the QuickChek business, we can look at that very easily around the food and beverage side because you've got the food and beverage leader and their team, the C-Store leader and their team, and the attended fuel associates to be able to monitor that.
We haven't put forward a same-store target around that or an operating cost target. What I would expect to see is that coverage ratio of merchandise margin to operating costs to continue to expand over time. One of the things that we'll be sharing is how does that metric compare to our fuel breakeven metric. It was stubbornly well below 90% for years up to the spin, and it's consistently grown well over 110%, 120% over the last few years. I think that's often been the challenge for those implementing food and beverage in the C-store sector, is they raise cost at a rate greater than they're adding contribution margin. Our objective will be to continue to expand contribution margin by category and the coverage ratio by category.
Okay. Very good. Thanks very much.
Thank you. Next question comes from the line of Matt Fishbein from Jefferies.
Hey, good morning. Thanks for the question. On the labor side of things, appreciated those examples on how the team executed through the quarter. It's very easy for us here on the call to see the release and say, "Oh, wow, this quarter looks great in Excel." It's amazing to hear those specific stories about the work that went into Q2 results. The whole team from store to corporate should be very proud. As we think about the Murphy USA and QuickChek operating environments in different parts of the country against different competitor sets, employing team members from different costs of living and perhaps even different personal priorities given that geographic difference, were there any key teachings the legacy Murphy team has learned from QuickChek or vice versa on how to combat this industry, but really sector-wide phenomenon?
Yeah, I would say we've learned a lot about each other, and what we found is what we learned early in the due diligence, that the culture and work ethic and commitment of the home office team to the store associates and the store associate team members to the customers, it's just truly exceptional. They go about it, the QuickChek goes about it in a different way in terms of the fresh food offer as its distinctive portion of its brand relative to how the Murphy team goes about it. The stories of district leaders renting trucks, going to produce suppliers, and making sure stores had what they needed to make sandwiches is frankly no different than our district managers at Murphy. Instead of doing their Walk for Excellence scorecard, is helping the store associates unload deliveries, take out the trash, clean the pumps, do whatever it takes.
I think this is where M&A can be difficult for firms, or it can just be really fulfilling and rewarding if you find a partner in that process that has the same culture and work ethics and fundamental beliefs about what it takes to be successful and excellent in this business, then you can be open and collaborate and move the business forward. What I would say is what we learned most is that we're more similar than different in our commitment, and that has just opened the pathway to the 100 ideas that I referenced that the integration team has identified. A quarter of those are already in the bag as quick wins or near-term things that we could just get on with.
Some of them are going to be more difficult, like how we think about integrating accounting systems, and the like, but it's a highly collaborative, appreciative environment.
Great. Appreciate that perspective. Just to follow up and double-click on merchandise trends. First, can you provide any general directional quarter date update on what you're seeing? Second, on the $10 million increase in the bottom of the total merchandise contribution guide. By my math, which to be fair is an oversimplification, just taking where the two months of QuickChek were tracking last quarter versus the prior full year QuickChek contribution expectation. QuickChek food and beverage sales perhaps rebounded faster than anticipated. Should we be thinking about that potential rebound as a function of the reopening economy and QuickChek's higher exposure away from home food and beverage, or was this mostly a market share gain given that extraordinary execution by team members, [audio distortion]
It's hard to say, is it market share gain versus the rebound, recovery versus just ongoing initiative? Because unlike some of the fuel and tobacco, we don't have as readily available data on that side. It's probably some mix of all of the above on that side. I don't have quarter to date numbers to share like we did on the fuel volume, but I would say the trends are continuing. There's a strong environment around certain promotional categories. On the other hand, with some of the raw material shortages, we're having to adjust the promotional calendar on some other items. If we think about kind of the Murphy USA stores, 93% fuel volume relative to 2019, that have to purchase coupled with the tobacco share gains is a good indicator of the foot traffic.
Similarly, on the QuickChek stores, food and beverage is the traffic driver at those stores. It coming back is also a good indication of foot traffic. I just think with the economy reopening and those stores all running at a really high level despite a few operating hour adjustments, I think it just bodes well for the second half of the year. I think it goes back to that employee engagement. I'm not sure every retailer out there is having that same benefit. I think it's a real distinctive advantage on this marketplace, and it's something customers can see and feel as well.
Perfect. Thank you very much. I'll pass it on.
Thank you. There are no more question at this time. Please continue, presenters.
Great. Thank you all for joining today. We don't normally do a top 10 list, but I just felt that with such exceptional results in this quarter, it was just more helpful to just let you know just how challenging it was, but what these incredible team members did to overcome those challenges to deliver the results. Hope you appreciated the narrative, and we'll look forward to the next call. Thank you very much.
Thank you, ladies and gentlemen. This concludes today's conference call. Thank you all for participating. You may now disconnect.