Good morning, welcome to NIQ's first quarter 2026 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. With that, I'd like to turn the call over to Will Lyons, Head of Investor Relations. Please go ahead.
Thank you. Good morning, everyone, and welcome to NIQ's 1st quarter 2026 earnings call. Joining me today are CEO Jim Peck, CFO Mike Burwell, and Chief Product Officer Troy Treangen. Following Jim's and Mike's prepared remarks, we'll open the line for Q&A. As a reminder, today's remarks will include forward-looking statements regarding our expectations and outlook. Actual results may differ materially from those expressed or implied in these statements. For information about factors that could cause actual results to differ materially, please refer to today's earnings press release and our SEC filings. We undertake no obligation to update any forward-looking statements made on this call except as required by law. During this call, we will also discuss both GAAP and non-GAAP financial measures. Reconciliations of non-GAAP measures to the most directly comparable GAAP measures are included in our earnings press release, which is available on our IR website.
A replay of this call will also be available there. Finally, a few housekeeping items. Unless otherwise noted, growth rates mentioned on this call are compared with the prior year period. In addition, a supplemental file is posted alongside our Form 10-Q and earnings release reflecting the retrospective reallocation of revenue and costs from our end-to-end businesses, which are now reported based on geographic location. These changes had no impact on our consolidated financial statements. With that, I'll turn the call over to Jim.
Thank you, Will. Good morning, everyone. At NIQ, we power mission-critical consumer commerce decisions globally. Our ecosystem connects brands, retailers, and consumers across 90 countries and $7.4 trillion of consumer spending, an unmatched position with enduring value. Our first quarter results reflect this. We delivered organic constant currency revenue growth of 5.1%, expanded adjusted EBITDA margin by 150 basis points to 21%, and generated meaningful free cash flow improvement, all while accelerating our AI investments. These are not separate stories. Our ability to grow revenue, expand margins, and invest in AI reflects the strength of our business model and financial profile. On recent earnings calls, I've outlined how AI is a profitable growth enabler for NIQ and how our data is permissioned and governed.
Today, I will discuss our views on the evolving AI landscape, where AI agents increasingly mediate commerce, and how it can advantage NIQ and create structural tailwinds for our business. I'll cover 4 areas. 1, our context layer that makes our proprietary data decision-grade. 2, how AI is already driving measurable growth and deepening our partnerships. 3, how agentic commerce is a transformative new channel that further amplifies NIQ's leading role. 4, how all this can translate to faster profitable growth over the long term. On the first point, our foundation is a clear advantage. We have nearly 9,000 retailer partnerships across 90 countries, 5.5 million consumer panelists, and 253 million product items in our database. Because our data is permissioned, governed, and not publicly available, it's a differentiated asset that is impractical to replicate.
The deeper advantage is what we build on top. Every week, NIQ harmonizes 4 trillion data records on consumer purchases from fragmented retailer feeds, proprietary panels, traditional trade, and e-commerce receipts, and creates a unified deduplicated view of the market down to the SKU level. We add context that makes the data intelligible and actionable. Specifically, our semantic framework encodes how consumer markets actually work across categories, products, substitutes, promotions, and retail relationships, embedding NIQ's vertical expertise directly into the data. This transforms raw data into a proprietary system that can be understood and acted on. With our context, AI can interpret data correctly, reason across it, and generate decision-grade answers to critical business questions. Our intelligence is constantly refreshed with the latest ground truth, clients can deploy it across their enterprises with confidence. We deliver intelligence directly to our clients' point of decision.
Today, this happens through Discover, our client tools, and shared clean rooms, and increasingly through direct integrations into clients' AI systems and autonomous agent workflows. Even our most sophisticated clients with strong internal data science teams are leaning in with NIQ. Building a complete dynamic commerce intelligence layer is expensive, complex, and time-intensive. Our specialized vertical expertise and interconnected data position NIQ as the highest quality, most decision-ready partner in the market. We believe our context layer is increasingly essential infrastructure for the AI era. It informs not only what happened, but drives what to do next across growth strategy, innovation, and emerging agentic channels. As AI agents begin to influence and execute transactions, NIQ's intelligence can help determine what brands and products get seen, selected, and sold. We're building the commerce of tomorrow from a position of embedded strength.
Clients use NIQ as a system of record to make everyday pricing, assortment, promotion, and competitive decisions. In Q1, that role strengthened. For example, in Q1, we closed 17 7-figure wins averaging 3 years in duration. In Americas, we took multiple accounts from an established competitor, with clients pointing to the strength of NIQ's Full View platform and the quality of our service. This included several high 7-figure renewals and expansions, including with a large multinational food manufacturer and the win-back of a major global beverage manufacturer across multiple markets. In EMEA, our largest Q1 wins included retail measurement and consumer panel within a single integrated relationship. Multi-product adoption that differentiates from point solution competitors and drives long-term customer retention. Following a formal competitive RFP, a leading global financial services client renewed for the 7th consecutive year.
In Eastern Europe, we monetized a new loyalty data product across 15 brand clients in a market where no other provider can deliver this level of granularity. In APAC, one of our 8-figure renewals was a 5-year global commitment with a leading tech and durables enterprise client that will anchor its worldwide category strategy to our intelligence and activation solutions. Across markets, we accelerated e-commerce revenue growth to 33%. We also expanded Full View measurement to 209 clients, reinforcing NIQ's role at the center of omni-channel decision-making. We extended our leadership in high-growth verticals and strengthening the retailer side of our ecosystem. For example, in beauty, leading specialty retailer Ulta selected NIQ as its primary insights panel provider, expanding our Full View of beauty in a vertical that's growing approximately 10% annually, with online growth running roughly 6 times faster.
On the retailer front, we scaled manufacturer participation in our Wakefern Retailer Analytics program in the U.S. On the tech side, we introduced Activate Lite, our software platform that helps small and mid-sized retailers access decision-grade retail intelligence and activation tools without building a full analytics stack. In new verticals, we expanded our media marketing mix offering into three additional categories: auto, telecom, and retail. Clients turn to NIQ at their most consequential moments. For example, in Q1, multiple global consumer products companies used NIQ data as a primary input to M&A due diligence. They chose NIQ for data quality, credibility, and speed, reinforcing NIQ not just as a measurement provider, but as a trusted strategic partner when the stakes are highest, a role that's hard to displace. NIQ's embeddedness compounds, creating high switching costs and strong retention.
Q1 net dollar retention was 104%, gross retention was 99%, and annualized subscription revenue was $2.9 billion, up 5.9%. Q1 was our 9th consecutive quarter of durable subscription growth, reflecting the stickiness of our relationships. This stickiness increases as we develop our new AI capabilities. In intelligence, the global beverage manufacturer we won back in Americas cited Ask Arthur and our advanced analytics roadmap and AI-driven capabilities as the deciding factor. A leading CPG chose NIQ over multiple competitors for a growth strategy engagement, specifically because of our AI-powered integration of qualitative and quantitative intelligence. Just a few examples, but multiple exist. In activation, less than a year since launch, more than 70 clients have embedded our AI native solutions, BASES AI Screener and Product Developer, into their workflows.
Clients have tested more than 2,300 product concepts, helping accelerate their innovation, development, and delivery. Adoption continues to broaden globally with these AI native solutions now in use across 27 countries. Clients are seeing strong value. For example, global leader in hygiene and health products, Reckitt, cited 65% faster consumer research innovation velocity at 50% lower cost through AI Screener. We continue to see rapid NIQ data consumption, including our top clients engaging with our AI native applications and increasing spend faster than non-adopters. Clear signals of NIQ's value. BASES AI is just the beginning. Our go-forward vision is organized around a single purpose: to fuel the future of trusted AI. We seek to achieve this through our 3-pillar AI strategy. The first pillar is to deliver NIQ IP that fuels AI.
This pillar makes NIQ's most valuable proprietary assets, data, models, coefficients, product content, and analytical constructs available as licensable infrastructure for clients building and operating their own AI systems. It is delivered through an API and MCP first governed architecture. That architecture reflects our more than $1 billion invested in platform transformation and strategic acquisitions since 2021. Second, we're building AI applications for smarter outcomes. This pillar delivers purpose-built tools across specific commercial use cases ranging from everyday insights and growth strategy to innovation, brand and media, digital shelf, and price and promotion. We made strides on this front in Q1. We beta launched Arthur AI Analyst within our Discover platform. We also beta launched Arthur Chat to clients, providing them with a conversational AI experience that unifies Discover and Full View into a single intelligence interface powered by NIQ Consumer Intelligence.
These beta launches, plus the capabilities on our product roadmap throughout 2026 and into 2027, lay the foundation for usage-based monetization. Our third pillar is delivering commerce intelligence. Let me describe this in detail. Over the past decade, consumer shopping has moved from in-store to omnichannel to social and quick channels. Each wave added complexity, making NIQ's measurement capabilities more critical. The same is happening with agentic, which is estimated to be the most significant structural shift since the advent of e-commerce. McKinsey estimates up to $1 trillion in U.S. consumer revenue could be orchestrated by AI agents by 2030, with global potential of $3 trillion-$5 trillion.
NIQ's own research shows 74% of shoppers are already using AI for some form of product discovery, and consumer openness to AI-assisted purchasing rises from 40%-50% to 70%-85% after a single positive experience. NIQ is advantageously positioned for this shift. As agents move from search assistance to autonomous transaction engines, discovering, evaluating, and buying on behalf of consumers, the intelligence layer they rely on becomes the layer commerce runs on. NIQ is building that layer. Let me make this concrete. A consumer asks an AI shopping agent to plan a week of high-protein, heart-healthy groceries within a set budget. Using NIQ's granular product content, the agent recommends comparable options with more protein, stronger heart health attributes, and a better price. Those recommendations are powered by NIQ intelligence across product attributes, consumer demand, pricing, and availability. This is the vision we are building towards.
For decades, NIQ has been a leader in measurement and analytics. In an increasingly agentic world, our granular proprietary measurement data amplifies NIQ's value in several ways. Our product content is structured, enriched, and AI-ready, making a brand discoverable and selectable in an agent's recommendation set that would be NIQ ensuring our client wins the agentic shelf. When an agent cross-references consumer preference models to personalize a result, that would be NIQ intelligence driving conversion. When an AI agent wants to have higher confidence that the products it is recommending for same-day delivery are available, that would be NIQ data and infrastructure powering the match. Our commerce intelligence strategy is tied to three pillars: product intelligence and availability, channel and media measurement, and agentic transaction integration. Together, these form the data and measurement foundation required for AI-driven commerce to operate reliably at scale.
We launched NIQ Commerce Lab to support our agentic commerce vision and advance our thought leadership on proposed industry standards, driving collaboration and feedback, and sharing learnings and prototypes. Inside NIQ, we are building agentic commerce measurement standards grounded in our vertical expertise. Lastly, we believe our position at the nexus of consumer commerce makes NIQ central to the AI value creation stack. We are engaging with all the major players across the ecosystem accordingly. At the infrastructure layer, we completed a proof of concept with Snowflake on clean room data sharing and have begun a follow-on sprint using production data. At the distribution and application layer, we are in active discussions with several leading AI platforms. Our discussions reflect a consistent recognition that governed, permissioned data is essential for AI to work effectively. Let me bring this together financially. Our advantaged position creates incremental monetization opportunity.
We have now delivered 5% plus organic constant currency revenue growth for nine consecutive quarters. That consistency is supported not only by strong retention, cross-sell, upsell, and adjacent market expansion, but also by pricing power. In Q1, a leading global management consulting firm renewed its NIQ relationship at a 50% price increase. While anecdotal, we believe that reflects the mission-critical role our data plays in client workflows. Looking forward, as we continue to build the Commerce Intelligence Foundation, we see AI revenue upside through new features, faster product releases, and usage-based monetization models. Add to that our ability to do more with less, we see a clear path to margins in the thirties over time. We began our transformation journey in 2020 at 13% margins.
We exited 2025 at 22%. Today, we reaffirmed full year 2026 guidance approaching 24%, bringing us closer to our midterm target of mid-20%. Our AI investments are delivering measurable tracked results across the business today. In engineering, we have deployed AI-assisted development tools across more than 2,600 engineers. We are scaling output, faster time to market, higher productivity without adding headcount. That is direct operating leverage flowing through our cost structure. In operations, we are deploying agentic AI across our data collection and coding workflows, the work that powers every product we deliver. Recently, an AI-powered coding system operated at extreme scale on a major global retailer data challenge, compressing timelines and reducing delivery costs. In customer support, AI-driven automation is running ahead of plan through ticket deflection, automated resolution, and translation tools now live across our global support operations.
These are durable reductions in cost to serve. We're unlocking productivity gains from our 2026 cost program and now expect $70 million-$80 million of annual run rate savings versus our 2025 expense base. As I mentioned in February, this program signals a prominent next phase for NIQ. Reflecting our commitment to leveraging AI, automation, advanced digital tools, and data-driven processes to streamline operations, enhance agility, and reinforce competitive advantages. We'll continue to actively identify opportunities to structurally improve margins and drive long-term free cash flow. The path to long-term margins in the 30s is fundamentally about scale. As revenue grows, we can spread a largely fixed and increasingly productive cost base across a larger business. Commerce intelligence and agentic AI help on both sides of the equation.
They create new revenue opportunities through new products, new customer types, such as AI platforms and ecosystem partners, deeper client embedment, and usage-based monetization. They reduce cost to serve through efficiency and process reinvention. As a result, each incremental dollar of revenue should carry higher margin than the last. That is the path from the mid-twenties to the thirties, and it is already underway. Let me conclude by bringing this all together. We believe NIQ is well-positioned to win in AI. Our AI-ready data, expanding AI native product suite, and deepening ecosystem partnerships strengthen that position. Because NIQ is embedded in mission-critical client workflows, we believe we are uniquely positioned to lead as agentic commerce emerges, not only as the gold standard in measurement and analytics, but increasingly as a conversion catalyst. We also have a strong and improving financial foundation with upside as we execute.
In closing, Q1 was a solid start to the year, and we're excited about the long-term future we're building. I wanna thank NIQ associates worldwide for their expertise and dedication. I'm confident in our team, our position, and our strategy to create value for clients, partners, and shareholders. With that, I'll turn it over to Mike.
Thanks, Jim. Good morning, everyone. We have a solid start to 2026, with first quarter results exceeding our expectations. Revenue grew 5.1% on an organic constant currency basis. Adjusted EBITDA increased 19.1%, and margins expanded to 21%, all reflecting continued ongoing disciplined execution. We also delivered meaningful year-over-year improvements in free cash flow and maintained a strong balance sheet position. In our earnings release this morning, we revised upwards our full year guidance for reported revenue and adjusted EBITDA, largely due to positive FX movements. Based on our first quarter outperformance and generally healthy underlying demand trends, balanced against a dynamic and uncertain market and prudent guidance approach, all other financial guidance remains unchanged versus what we provided in late February. This outlook reflects our continued progress, durable revenue growth, attractive margin expansion, free cash flow generation, and deleveraging.
I'll start with a brief walkthrough of our 1st quarter results, then cover liquidity and free cash flow, and finish with our detailed outlook for Q2 and the year. Q1 revenue grew 11.1%, reported to $1.1 billion or 5.1% on an organic constant currency basis, exceeding the top end of our guidance and in line with consensus. Growth was driven by value-based pricing, strong retention, and continued cross-sell and upsell of new capabilities, with contributions across both intelligence and activation. Net loss and adjusted net income improved by $29.7 million and $47.9 million respectively year-over-year. Adjusted EBITDA growth accelerated to 19.1% year-over-year to $224.8 million, with margins expanding 150 basis points year-over-year to 21%.
Margin expansion was driven by profitable revenue growth, disciplined cost management, operating leverage, and early benefits from AI-enabled automation and our 2026 productivity initiatives. From a segment perspective, Americas revenue grew 9.3% in organic constant currency, driven by both Intelligence and Activation. In the U.S., we reinforced intelligence leadership through key renewals and competitive wins, including renewed long-standing agreements with a global media holding company and a leading management consulting firm, and takeaways with a multinational packaged foods producer and a regional salty snack manufacturer, both choosing NIQ for a more integrated full channel view through our Discover platform. In LATAM, we bolstered pricing with the rollout of MarketTrack Pro in Brazil.
America's adjusted EBITDA grew 13.2% to $122.5 million, with margins flat year-over-year, driven by timing-related expense allocations that we expect to normalize over the balance of the year. EMEA revenue grew 4.6% on an OCC basis, driven primarily by strong intelligence renewal momentum, pricing, and cross-sell/upsell despite the ongoing conflict in the Middle East. We delivered several large multi-year agreements combining retail measurement, consumer panel, and e-commerce, reinforcing NIQ's role as a trusted Full View partner. In Southern Europe, we achieved a meaningful intelligence win-back with a global beverage and refreshment leader, renewing and displacing a competitor through stronger local execution and faster insight delivery.
EMEA adjusted EBITDA grew 24.0% to $155.2 million, with margins expanding 270 basis points to 31.8%, reflecting profitable revenue growth, disciplined cost management, and benefits from ongoing efficiency initiatives, including restructuring actions. APAC revenue declined 3.6% on an organic constant currency basis. As we navigate the early stages of turnaround in this region, we are beginning to see early returns from investments focused on improving retailer relationships and data coverage. For example, in China, we expanded our retail ecosystem by partnering with one of the country's largest grocery retail chains and a scaled convenience store operator, significantly broadening our modern trade and convenience coverage.
In Japan, we partnered with leading market research and data analytics firm, INTAGE, in a mutual sales collaboration that pairs its nationwide retail store panel data with NIQ's global retail measurement services footprint across 100+ countries and regions. Building on our tech and durables presence, the partnership expands our reach in CPG and helps clients close historic comparability gaps between Japan and global markets, supporting global companies expanding into Japan and Japan-based companies growing internationally. Our internal forecast reflects an improving trajectory in APAC over the course of the year as these retailer partnerships contribute to data coverage improvements and client confidence. APAC adjusted EBITDA increased 10.1% to $34.8 million, with margins expanding 230 basis points to 22.7%, reflecting early turnaround benefits. From a product perspective, intelligence revenue grew 5.1% in OCC.
As Jim mentioned, we've seen continued strong growth in e-commerce and consumer panel, reinforcing client demand for our Full View value proposition. Annualized intelligence subscription revenue reached $2.9 billion, growing 5.9%. NDR was 104%, and GDR improved to 99%, underscoring the durability of our revenue algorithm and the mission criticality of our solutions. Activation revenue accelerated materially to 5.3% in OCC. This reflects strong new client wins, including scaling our Wakefern Retailer Analytics program we signed last fall, as well as converting some of our project backlog that was delayed from late 2025. While it's a bit early to expect Q1's growth to repeat every quarter, we do expect that the operational changes Jim described in February and a healthy forward pipeline can drive steady growth improvement.
I'll walk you through the details of our P&L. Q1 operating expenses increased 14%, driven by higher restructuring costs related to the 2026 Program. Excluding these charges, operating expenses grew well below reported revenue growth of 11.1%, reflecting continued cost discipline and operational efficiencies. One-time and restructuring costs totaled approximately $80 million in the quarter. Of this amount, $55 million was driven by expenses associated with the 2026 Program announced last quarter. Depreciation and amortization was $153.7 million for the quarter, approximately 14% of our revenue in line with prior quarters. Below the operating line, GAAP interest expense was $58.5 million, $25 million lower compared to prior year, driven by lower debt balances from transforming our capital structure through our IPO and successful debt refinancings.
Changes in foreign currency resulted in a $5.6 million gain in the period compared to a $32 million gain last year, driven primarily by remeasurement of our debt obligations held in foreign currencies. Income tax expense was $25.6 million or approximately 11% of adjusted EBITDA, reflecting a favorable earnings mix across jurisdictions during the quarter. Net loss attributable to NIQ improved by $29.7 million year-over-year, while adjusted net income improved by $47.9 million, resulting in positive adjusted net income of $43.4 million driven primarily by higher adjusted EBITDA and lower interest expense. Adjusted EPS was $0.15, well ahead of both guidance and consensus of $0.10.
As of March thirty-first, 2026, the company had $362.3 million in cash and cash equivalents and $747.5 million of available revolver capacity, resulting in total available liquidity of $1.1 billion. Cash used in operating activities was $63.6 million in Q1, a $90 million improvement due to higher profitability, improved net working capital, and lower interest. Cash used in investing activities was $59.2 million in Q1, 2026 compared to $3.7 million in Q1, 2025, a period in which we received roughly $62 million of proceeds from our Netquest divestiture. Capital expenditures were $59.6 million in the first quarter, largely flat to last year, representing about five and a half percent of revenue.
I'll note that Q1 is typically a lighter CapEx quarter, and we continue to expect CapEx of 6.5%-7% of revenue this year based on our growth investments in consumer panels, our platform, and our AI capabilities. As a result, levered free cash flow increased by $93.1 million year-over-year in Q1, reflecting stronger revenue flow through to adjusted EBITDA, improved working capital performance, and lower interest expense following transforming our capital structure, partially offset by cash costs related to the 2026 restructuring program we announced in February. Our cash flow performance was in line with consensus and with our estimates shared with the research analysts leading up to our IPO. A strong result considering those estimates did not contemplate our 2026 restructuring program.
We remained undrawn on our revolver during Q1, which as we've noted before, is our seasonal cash low point due to variable compensation, IT payments, and data costs. We believe our Q1 performance continues to demonstrate our powerful levered free cash flow inflection, and we're on track to deliver material positive free cash flow this year. Net debt remained broadly stable at $3.2 billion at the end of Q1. We have hedged roughly 60% of our term loans and ended the quarter with an all-in weighted average interest rate of approximately 5%, benefiting from lower spreads during the period. Our net leverage ratio remained broadly stable at approximately 3.4 times despite Q1 being our seasonal cash flow low point. We remain committed to achieving our net leverage ratio target below 3.0 times at the end of 2026.
Turning to our guidance. As I mentioned, we have revised upwards our full year guidance for reported revenue and adjusted EBITDA, largely due to positive FX movements. All other financial guidance remains unchanged. Execution remains strong, supporting our outlook even as the macro environment remains uncertain. I'll note that Q2 has started well, with April organic constant currency growth ahead of Q1. Our guidance balances Q1 outperformance and healthy underlying demand trends against a dynamic market backdrop and prudent guidance approach. With that as a backdrop, for the second quarter, we expect reported revenue growth of approximately 6.0%-6.3%. Organic constant currency revenue growth of approximately 4.9%-5.2%. Adjusted EBITDA growth of 12%-14%, driving margin of 22.0%-22.2%.
Adjusted EPS of $0.19-$0.21. For the full year, we expect reported revenue and adjusted EBITDA to be higher compared to prior guidance, largely due to FX. The rest of it remains unchanged. Reported revenue growth of approximately 6.4%-6.7%. Organic constant currency revenue growth of approximately 5.0%-5.3%. Adjusted EBITDA growth of 14%-16%, driving margin of 23.5%-23.8%. Adjusted EPS of $0.95-$0.99. Levered free cash flow of $235 million-$250 million, and our net leverage ratio tracking to below 3 times by year end.
Full year restructuring costs associated with the 2026 program announced last quarter are now expected to be approximately $65 million-$75 million. The increase is primarily driven by incremental costs associated with actions identified to integrate AI throughout our operations. The majority of these incremental costs are expected to be executed in Q2, and we now expect approximately $70 million-$80 million of annualized run rate cost savings by the end of 2026. Moving forward, we expect to continue to identify additional efficiency opportunities. Other full year 2026 modeling assumptions remain unchanged from prior guidance. Depreciation and amortization of $614 million-$619 million, approximately 14% of revenue. GAAP net interest expense of approximately 16% of adjusted EBITDA, implying net interest expense of $230 million-$235 million.
Income tax expense of $165 million-$170 million. A diluted share count of approximately 300 million, and CapEx at approximately 6.5%-7% of revenue focused on our top growth initiatives: panel build-out, platform enhancements, and AI capabilities. Lastly, I will address our capital allocation priorities. Our approach is clear. First, continue deleveraging to less than 3 times, which we expect to achieve by year end 2026. Second, pursue targeted tuck-in M&A across geographies, categories, and capabilities where we see compelling return profiles. I'll note that we do not currently have a share repurchase authorization in place, but we are very unsatisfied with the dislocation in our stock.
As we deleverage the business in 2026 and into 2027, we will continue to assess the full range of ways to return capital to shareholders and will provide an update at the appropriate time. Our ongoing free cash flow inflection gives us confidence in our ability to execute our long-term oriented, profitable growth strategy. In conclusion, Q1 was a solid start to the year. We remain focused on what we can control, strengthening our financial profile and investing prudently against long-term opportunities. With that, operator, we're ready to open the call for Q&A.
Thank you. We will now begin the question and answer session. If you would like to ask a question, please press star one on your telephone keypad. To withdraw your question, press star one again. We ask that you pick up your handset when asking a question, and if you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of Manav Patnaik from Barclays. Please go ahead.
Thank you. Good morning. Jim, wanted to ask about, you know, how you would describe the client behavior today in today's environment, and obviously the market is making assumptions in how they might react, you know, given AI and the macros and everything. Just, you know, what are you seeing? A lot of PR from your end, so clearly things are going good, but any color there would be appreciated.
Sure. Sure, Manav. Good morning. Thanks for the question. I think you might be talking about some of the world events, let's call them, that are going on that are certainly very serious, as far as their impact on the world.
I think what we're seeing is an affirmation that no matter what is going on, and there's always going to be something, given we're in 90 countries, that NIQ is mission-critical in, like, all economic clients, and our guidance really reflects that kind of condition. I have been traveling quite a bit, and I've noticed that, I was in Asia-Pac about a month and a half ago. While our clients are certainly impacted by what's going on in the Middle East, their minds are certainly going to be thinking about navigating that. Certainly them and, in fact, our clients in the Middle East are deciding how they're going to spend their money, but they're still going to spend their money, and it may cause a temporary impact to their businesses.
They're really thinking about the big, big picture right now, and that is how AI is going to impact their ability to do business. While they're thinking about that picture, they're still doing the things that they're gonna continue to do to figure out how to help consumers understand what they're selling and then to get them to buy. Their pricing and promotion, their assortment, their demand decisions, all that stuff is still going on, you know, while the world continues to turn. We're seeing good, steady demand as always with a twist of They're trying to figure out not just today, but tomorrow, and we're talking about agentic commerce, for example, how they're gonna win in the new world. I've also been with a significant number of clients as they're deciding how they're gonna spend their capital in AI.
It's very heartening for our business to see that they're coming to an even fuller realization how not only our data itself, but the context we provide around the data which I described, is fundamental to how they're gonna connect their own information and other information inside their shops. That by providing them kind of a semantic layer, by providing them our brainpower and our data, they're gonna be able to move much more quickly. We're seeing a lot of proof of concept in something we call AI Builder, and we certainly described a lot about agentic commerce.
While these things are going on in the world with our clients, of course, and they have to face them day to day just like we do, we don't see them reducing demand in any significant way, and we see them actually thinking about the bigger picture, which is gonna help us accelerate our growth.
Okay. Got it. That's super helpful. Then maybe just another quick one. You know, the comments on April being better than 1Q, I'm guessing a lot of that is kind of the timing of the macro events. Can you just help maybe appreciate seasonality on 1Q versus, you know, the rest of the year?
Sure. Hey, Manav. It's Mike. Maybe just when you think about our seasonality, traditionally, you've seen Q1 as our lowest, you know, quarter. When we, when we look at what we've seen already in April, our April revenues has been stronger from when we look at our intelligence business already. Overall has been a greater revenue growth than what we saw for the first quarter. We're seeing strength already starting in Q2. Seasonality, Q1 is generally our lowest quarter of the year with Q4 being the highest quarter. We're, we're seeing that, you know, overall, and as I say, seeing strength already in Q2 starting off with April being very strong.
Thank you.
Your next question comes from the line of Kyle Peterson from Needham. Please go ahead.
Great. Good morning and appreciate you guys taking the questions. Wanted to touch on, you know, the agentic opportunity. You know, really appreciate you guys giving all the additional detail both in the materials and the prepared remarks. I think it seems like it's an underappreciated part of the story here. I guess, could you maybe expand a little more on how quickly this is maybe evolving and gaining momentum during client conversations maybe compared to some past, you know, new products and such? Kinda how quickly is this getting more eyeballs and attention? How should we think about, you know, where this will start to contribute to, you know, the P&L? You know, is this in, you know, kind of value-based pricing? Is it upsell, cross-sell, new logos or all the above?
Sure. Good question. A lot of questions in there. I'm gonna introduce Troy Treangen, he's our Chief Product Officer, to dive into the agentic component, let's start with AI generally. We are seeing, as I commented earlier, our clients taking their capital and saying, "How can I string together more of my information, more of my processes together to basically do business quicker?" We're seeing them ask us, "Please help us because we see that you have The way you look at the world, that the semantic layer, the way you look at data is what we need to help string together our own business." I think, you know, we can't put a specific date on these things 'cause we're doing proof of concepts, those things are real.
They will be based likely on a combination of a hybrid combination of subscription-based pricing and then usage-based pricing. There'll be tiers which will enable us to grow, and probably some type of fee associated with actually bringing our world into their world. That I see coming sooner than later. With regards to agentic commerce, I think that's gonna evolve rapidly. It may come in fits and starts. We certainly have a huge role to play there just like we do across any of the commerce or any of the, let's say, the omnishoper, or wherever consumers shop. Troy, do you wanna jump from here?
Hello, everybody. It's Troy. I've been in this industry for just about 30 years, and I've never been more confident about the capabilities that we've built over the last several years and what's coming to, I mean, amplify and take advantage of this dynamic shift here. I think it's shown in just the results that Jim and Mike have talked through in the other remarks. How we're tackling this is it's in broader 3 buckets. It's all about bucket 1 being product discovery and availability. It's using our rich product content and allowing our retailers, manufacturers and the LLMs directly to use that content so consumers can find the products that actually fit their needs.
That detailed product content is now fully live in 30 markets, and we have more markets gonna continue to expand in the coming years. There was many more markets that were added just in 2025 and early 2026 alone. The second bucket for agentic commerce is all around channel and media measurement. Agentic commerce is projected to be a $1 trillion, you know, industry in the U.S. Our own research shows that 74% of shoppers are already using agentic commerce to make product discovery, recommendations. You know, agentic commerce is gonna be a channel like every other channel that we measure. That's what we do. Then on the media side, we'll do the media ROI and marketing effectiveness, things like we do in the broader marketplace.
The last bucket of agentic commerce is all around the commerce activation activities, which is embedding the intelligence to allow for better, you know, purchase dynamics, path to purchase recommendations, and just be embedded in the workflows. That ties back to the comments that Jim just made. In general, you know, the point is the agentic shift is here. We are set up for very well in the foundation and the granularity of data we have to enable this. It's coming now. It's not coming, you know, in 2030. We are working with clients now on all the context Jim just mentioned.
Great. Thanks for all the additional color and insights.
Your next question comes from the line of Kevin McVeigh from UBS. Please go ahead.
Great. Thanks so much, congratulations on the results. I guess as you're implementing the AI across the organization, does that come phased based on geography with North America being first and then internationally, or is it, you know, based on what the client need is and, you know, just tied into that? Just one question. In addition to that, how are you thinking about the margin opportunity philosophically in terms of how much would be reinvestment in the business versus, you know, sharing that with institutional investors?
Sure. Kevin, let me take your geographical question. I think you're talking about how we're doing that externally, and we can also talk about it internally.
global companies, you know, global clients who have lots of capital are leading the way. Many of them are headquartered in the U.S. A lot of the thought leadership on their front or the readiness on their front comes from the United States. I wouldn't say that it's gonna start there and sweep, you know, the rest of the world. I mentioned I was in Asia PAC for about a week, and our businesses are really doing well there outside of China, where we've had to kind of relook at our Full View, let's call it itself, right? We're doing some things there to bolster that. They're just as clients in Asia PAC, for example, are just as interested in leveraging AI across their business, the big ones internally.
Clients, let's say, that are more in the category of they don't really have that CapEx to do those things themselves, are very interested in how we're integrating AI capabilities into our Discover product through you know, as you know, we're calling Arthur. It's not I would call it maybe the larger clients have more wood behind the arrow in their ability to leverage AI, and we're right in the middle of that. It's been almost exhilarating, I would say, to sit through the meetings where they're saying, "Wow. This is what you are enabling. We didn't think of you that way before. We thought of you as, you know, in our, in our insights.
We thought with you of, you know, our marketing, but not necessarily in our IT space. We're getting to a whole new set of buyers. That's that. That opportunity is unfolding before us, and we're prepared for it because we've done all the good hard work to make sure our data and our metadata and our models are prepared to do that. As far as how we use it internally, we've already made a lot of progress, as you know, relative to expanding our margins. I still think there's a lot of runway ahead of us. We're having a tremendous amount of epiphanies internally as these tools evolve. I was just at an OpenAI Frontiers Conference last week.
It was, kinda learning with the rest of the folks in the room about how to leverage these tools, like, really deeply in the organization so people are making things happen on their own, but we're doing it in a structured way. I'd say we're still, as much progress as we've made, we're still in the early innings of all this, and we have a lot of runway ahead of us.
Great. Thank you.
Your next question comes from the line of Shlomo Rosenbaum from Stifel. Please go ahead.
Hi. Thank you very much. Jim, I want to just start by touching on the volume versus pricing dynamic in the AI environment that we're discussing. It seems like the growth in the quarter was more weighted towards pricing versus the long-term dynamic or expectation of being more balanced. I wanted to know, are you seeing pricing going up specifically because of AI, or is there something else going on? You mentioned, like, a large consulting client that, you know, took a 50% increase. Did that include something specific for AI, where you're putting together, like, AI-ready data? We are seeing other firms that are able to, you know, really up price because of that AI-ready data.
I'm trying to understand how that fits into your pricing versus volume dynamic and just overall how you're expecting that to improve the revenue growth for the company.
Sure. Somewhere, I think in our deck, we mentioned that clients who are using AI are buying more and more of our services. As they see that they're able to get more and more value, it does make our, what's called pricing and negotiation position stronger because the value of what we bring to the table is even more self-evident. Our renewals go much more smoothly 'cause they're not as much focused on all, you know, the kinda the old way of doing things. They're trying to figure out for themselves how they're going to use AI internally and with our information combined to create a ton of value, and they're seeing that happen.
The specific deal that you mentioned with the 50% price increase, again, driven by the fact that we're able to say, "Look, we know the value you're getting out of this." As you know, our Full View strategy, we're always gathering more and more information, more and more context, more and more semantic layer, more and more building more and more models. What's happening is, though, with AI, it's being able to be used more, even more so, and the value is becoming, like I said, self-evident. I think what's happening is there's less friction on the pricing, and you're gonna see that trend continue. We've gotta do the good hard work of putting in place, more usage-based and consumption-based models as our clients evolve their use of our information inside their shops, essentially.
Shlomo, it's Mike. I would just add to Jim's comment there. You know, look, our revenue algorithm remains intact. You know, it's balanced between the 3 components that we've continually talked about since the IPO: price, cross-sell and up-sell, you know, that we're continuing to grow in our adjacent verticals. You know, AI, as Jim highlighted, you know, has continued to be a big component of that, and helping us generate new wins. I guess I would just reiterate that balanced algorithm is important in terms of what we're driving overall.
Okay. Great. Mike, maybe just one more on the housekeeping. You mentioned I think it was $55 million in one-time expenses from the restructuring program. How much were cash costs, and are you expecting the rest of the cash costs to come out primarily in the second quarter as well? I'm just trying to think about the pacing of the free cash flow through the year.
Yeah. You'll see more of that cash flow happen in Q2. I'd reference you back, Shlomo, and when you look at our Q, look at footnote 11, and in there we highlight out the restructuring charges and the cash cost payments that have happened. It'll give you a very good reconciliation of it, but just as a reference point. Yes, you're gonna see more of that cash cost go out here in Q2 overall.
Thank you.
Your next question comes from the line of Andrew Nicholas from William Blair. Please go ahead.
Hi. Good morning. Thank you for taking my question. To stay on the AI topic, I mean, a lot of positive comments here today. I think one of the questions that I'm kind of thinking through is the impact from a competitive landscape perspective. Are you noticing, it sounds like interest from clients, to what extent is your investment in the AI capabilities of the platform a differentiator on the client wins side? Is this something that you would expect to be a share shift kind of catalyst over the next couple of years or is it something that kind of lifts all boats in the industry from a supply and demand perspective?
I know, you know, some of your larger competitors are also rolling out tools, although I don't have a great sense of just, you know, the different capabilities relative to one another. Thank you.
Sure. It's a good question. Going back to the basics, we, through all of the shifts in technology, have to have the Full View, right? We have to understand consumer shopping behavior better than anyone else, and we have to put information around that and build the models around that and build the delivery mechanisms around that enable our clients to do their jobs every day. We never lose sight of that, right? 'Cause if we lose that's our big differentiator.
We also have to be really, really good at not only AI, but other kinds of technologies, to extract value from the information that we provide to integrate it quickly and easily into our clients' workflows as their, you know, as their need to compete, by being faster and smarter and cheaper, within their, you know, and their internal operations continues to evolve. It's really a combination of both that's going to set us apart and continue to set us apart. I would say that at the global nature of our business, the deep understanding we have of our clients because we understand how to deliver information to them in the context within which they run our business, is enabling us to take a bigger footprint. They're realizing having a bunch of suppliers isn't really helpful, right?
If we can, as we continue to evolve and do a lot of things that they need, they're saying, "Well, let's consolidate," and it's allowing us to take a bigger footprint. At the same time, we're able to show how using, let's say, AI-based technologies to continue to draw data, insights out of the information quickly, is showing us to be differentiated. It's really helping us on both fronts, I'd say, as far as doing more cross-sell and up-sell, but also taking share.
Great. Thank you. That's helpful. Then for my follow-up, Mike, I think you touched on it a little bit in the prepared remarks, but maybe just more directly, is there a way for us to think about how much of the activation strength in the quarter was timing or maybe projects that spilled over from second half of 2025 versus, you know, anything specific to overall business momentum building in the first quarter? Thank you.
Yeah, no problem. Look, when we look at that acceleration of 5.3% organic constant currency growth, for the first quarter for activation, you know, it reflects both the, our backlog catch-up, as you referenced, and real operational improvement. You know, Q1 included some conversion of those project backlogs. Look, from a structural standpoint, 78% of our activation revenue comes from intelligence clients, and 40% of our intelligence clients currently buy activation products and AI tools and improving what we're seeing as an overall pipeline. You know, without getting into, you know, all the specifics, nonetheless, we feel very good about, you know, the cross-sell runway that we have in front of us is substantial, and we're continuing to see improvements as it relates to the curve.
We thought it was appropriate to make sure you heard that part of that was a backlog, you know, that happened from Q4 that moved into Q1, overall.
Understood. Thanks again.
No problem. Thanks for the question.
Our final question comes from the line of Jeffrey Meuler from Baird. Please go ahead.
Yeah, thank you. E-commerce revenue growth obviously doing really well for you lately. Can you talk about e-commerce data aggregation as AI capabilities advance, both the opportunity for you, and maybe talk through your sustainable advantage and where it lies relative to competitors or upstarts that may be AI-enabled on going after that data?
Sure. I'm gonna have Troy jump in here, so, you know, we can let him, you can hear his voice and let him participate. Before we say that, e-com is a just another channel for us, and it's an extremely important channel. It is sold separately as an up-sell, cross-sell. As our clients, some of whom haven't viewed e-com as a significant channel, are realizing, oh, this is a significant channel, we have a tremendous amount of upside. In the baseball analogy, we're in the early innings on being able to capitalize on that, not only in the U.S., but globally. Troy, why don't you jump on the kind of competitive aspects of what makes us special in context of the Full View?
All right. Sounds good. I think the other thing to add here is the breadth of the capabilities we have in e-com. It's not just a basic, you know, one product that we deliver within that space, whether it's digital shelf, digital purchases, whether it's the coverage we deliver through all the different mechanisms of e-commerce with agentic commerce and social commerce.
Ladies and gentlemen, please hold for technical difficulties.
Hey, guys. I think we lost Troy somehow. I'll just try and finish up. I think he was talking about the scope of the eCom data that we have across the significant number of actual, what's called point of sale providers, but also in our consumer panel data, which really gives us an advantage. Of course, it's on a global scale and we have a significant amount of consumers. It's the integration of that information together with the other channels that really gives us our advantage.
It's not You know, we always worry about what's going on in the world and the competition, but there's, there really isn't, like, a single upstart who's gonna say, "Let Here, just use us for here, but use NIQ for everything else." I don't, I don't see that as a significant, competitor for us in this space.
Got it.
Jim.
And then on the-
Go ahead. Yeah. Let's go ahead and let him follow up.
Go ahead, Jeff. Sorry.
Just on margin and talking about getting margins into the 30s over time, obviously making good progress towards the medium-term mid-20s target. Once you get to the mid-20s, is there some framework we should be thinking about, either in terms of timeline to get into the 30s or, like, annual rate of expansion past mid-20s?
Jeffrey Meuler, you know, we haven't given a timeline to the, you know, to get to the 30s yet. What, you know, we talked about in previous quarters and you know, during the IPO process itself was with our fixed cost structure and continued mid-single-digit revenue growth, we should generate 50 to 100 basis points, you know, continued margin improvement with the tools that Jim Peck referenced that we're seeing, you know, those are accelerants. Accelerants to revenue growth, accelerants to managing costs, et cetera, we're continuing to recalibrate it. We definitely see, you know, a path to getting to those 30s. We will continue to update you and the rest of the analysts on our timeline to that.
Nonetheless, we haven't defined that yet, but we definitely have a path to it and we'll be continuing to communicate that out into the future.
Yeah. I think we'll close with this. I'd like you guys to think of our company as very target rich when it comes to AI and how it can make us more efficient, how it can make us do a better job for our clients, and how it really allows us to even draw more value out of our information. It's gonna be a combination of, you know, accelerated growth and also how we are using AI and frankly, other tools to get even more efficient.
This concludes the question and answer portion of today's call. I will now hand the conference over to Jim Peck for closing remarks.
Thanks everyone for joining us today. We're at an exciting time. We are at the forefront of an exciting secular growth opportunity and are rapidly laying the foundation to capitalize on our leading position in commerce intelligence and agentic commerce. I'm excited by what we're building and the value we can create, and I look forward to updating you on our progress on future calls.
This concludes today's call. Thank you all for attending. You may now disconnect.