ServiceNow, Inc. (NOW)
NYSE: NOW · Real-Time Price · USD
146.19
-4.71 (-3.12%)
At close: Jan 8, 2026, 4:00 PM EST
146.59
+0.40 (0.27%)
Pre-market: Jan 9, 2026, 6:41 AM EST
ServiceNow Analyst Ratings
Total Analysts
31
Consensus Rating
Strong Buy
Price Target
$220.45
Upside
+50.80%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Buy Maintains $255 → $225 | Buy | Maintains | $255 → $225 | +53.91% | Jan 8, 2026 |
| Macquarie | Macquarie | Hold Maintains $172 | Hold | Maintains | $172 | +17.66% | Jan 8, 2026 |
| Piper Sandler | Piper Sandler | Buy Maintains $230 → $200 | Buy | Maintains | $230 → $200 | +36.81% | Jan 5, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $240 → $195 | Buy | Maintains | $240 → $195 | +33.39% | Jan 5, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $200 | Strong Buy | Reiterates | $200 | +36.81% | Dec 22, 2025 |
| BTIG | BTIG | Strong Buy Initiates $200 | Strong Buy | Initiates | $200 | +36.81% | Dec 17, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $250 → $220 | Strong Buy | Maintains | $250 → $220 | +50.49% | Dec 16, 2025 |
| Guggenheim | Guggenheim | Strong Sell → Hold Upgrades n/a | Strong Sell → Hold | Upgrades | n/a | n/a | Dec 16, 2025 |
| Keybanc | Keybanc | Hold → Sell Downgrades $155 | Hold → Sell | Downgrades | $155 | +6.03% | Dec 15, 2025 |
| Macquarie | Macquarie | Hold Initiates $172 | Hold | Initiates | $172 | +17.66% | Nov 25, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $204 → $215 | Buy | Maintains | $204 → $215 | +47.07% | Oct 30, 2025 |
| TD Cowen | TD Cowen | Strong Buy Maintains $240 → $250 | Strong Buy | Maintains | $240 → $250 | +71.01% | Oct 30, 2025 |
| UBS | UBS | Strong Buy Maintains $215 → $230 | Strong Buy | Maintains | $215 → $230 | +57.33% | Oct 30, 2025 |
| Citigroup | Citigroup | Strong Buy Maintains $247 → $251 | Strong Buy | Maintains | $247 → $251 | +71.42% | Oct 30, 2025 |
| Barclays | Barclays | Buy Maintains $242 → $245 | Buy | Maintains | $242 → $245 | +67.59% | Oct 30, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $245 → $255 | Buy | Maintains | $245 → $255 | +74.43% | Oct 30, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.