ServiceNow, Inc. (NOW)
NYSE: NOW · Real-Time Price · USD
865.06
-2.43 (-0.28%)
At close: Dec 12, 2025, 4:00 PM EST
821.11
-43.95 (-5.08%)
Pre-market: Dec 15, 2025, 8:08 AM EST
ServiceNow Analyst Ratings
Total Analysts
31
Consensus Rating
Buy
Price Target
$1,111.03
Upside
+28.43%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Keybanc | Keybanc | Hold → Sell Downgrades $775 | Hold → Sell | Downgrades | $775 | -10.41% | Dec 15, 2025 |
| Macquarie | Macquarie | Hold Initiates $860 | Hold | Initiates | $860 | -0.58% | Nov 25, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $1,020 → $1,075 | Buy | Maintains | $1,020 → $1,075 | +24.27% | Oct 30, 2025 |
| TD Cowen | TD Cowen | Strong Buy Maintains $1,200 → $1,250 | Strong Buy | Maintains | $1,200 → $1,250 | +44.50% | Oct 30, 2025 |
| UBS | UBS | Strong Buy Maintains $1,075 → $1,150 | Strong Buy | Maintains | $1,075 → $1,150 | +32.94% | Oct 30, 2025 |
| Citigroup | Citigroup | Strong Buy Maintains $1,234 → $1,253 | Strong Buy | Maintains | $1,234 → $1,253 | +44.85% | Oct 30, 2025 |
| Barclays | Barclays | Buy Maintains $1,210 → $1,225 | Buy | Maintains | $1,210 → $1,225 | +41.61% | Oct 30, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $1,225 → $1,275 | Buy | Maintains | $1,225 → $1,275 | +47.39% | Oct 30, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $1,120 | Strong Buy | Maintains | $1,120 | +29.47% | Oct 30, 2025 |
| UBS | UBS | Strong Buy Maintains $1,100 → $1,075 | Strong Buy | Maintains | $1,100 → $1,075 | +24.27% | Oct 14, 2025 |
| Morgan Stanley | Morgan Stanley | Hold → Buy Upgrades $1,040 → $1,250 | Hold → Buy | Upgrades | $1,040 → $1,250 | +44.50% | Sep 24, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $1,300 | Buy | Reiterates | $1,300 | +50.28% | Aug 4, 2025 |
| Raymond James | Raymond James | Buy Maintains $1,000 → $1,100 | Buy | Maintains | $1,000 → $1,100 | +27.16% | Jul 24, 2025 |
| Oppenheimer | Oppenheimer | Buy Reiterates $1,100 → $1,150 | Buy | Reiterates | $1,100 → $1,150 | +32.94% | Jul 24, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $1,150 → $1,250 | Strong Buy | Maintains | $1,150 → $1,250 | +44.50% | Jul 24, 2025 |
| Piper Sandler | Piper Sandler | Buy Maintains $1,120 → $1,150 | Buy | Maintains | $1,120 → $1,150 | +32.94% | Jul 24, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.