ServiceNow, Inc. (NOW)
NYSE: NOW · Real-Time Price · USD
919.28
-15.40 (-1.65%)
At close: Oct 31, 2025, 4:00 PM EDT
919.40
+0.12 (0.01%)
After-hours: Oct 31, 2025, 7:59 PM EDT
ServiceNow Analyst Ratings
Total Analysts
30
Consensus Rating
Strong Buy
Price Target
$1,131.28
Upside
+23.06%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Buy Maintains $1,020 → $1,075 | Buy | Maintains | $1,020 → $1,075 | +16.94% | Oct 30, 2025 |
| TD Cowen | TD Cowen | Strong Buy Maintains $1,200 → $1,250 | Strong Buy | Maintains | $1,200 → $1,250 | +35.98% | Oct 30, 2025 |
| UBS | UBS | Strong Buy Maintains $1,075 → $1,150 | Strong Buy | Maintains | $1,075 → $1,150 | +25.10% | Oct 30, 2025 |
| Citigroup | Citigroup | Strong Buy Maintains $1,234 → $1,253 | Strong Buy | Maintains | $1,234 → $1,253 | +36.30% | Oct 30, 2025 |
| Barclays | Barclays | Buy Maintains $1,210 → $1,225 | Buy | Maintains | $1,210 → $1,225 | +33.26% | Oct 30, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $1,225 → $1,275 | Buy | Maintains | $1,225 → $1,275 | +38.70% | Oct 30, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $1,120 | Strong Buy | Maintains | $1,120 | +21.83% | Oct 30, 2025 |
| UBS | UBS | Strong Buy Maintains $1,100 → $1,075 | Strong Buy | Maintains | $1,100 → $1,075 | +16.94% | Oct 14, 2025 |
| Morgan Stanley | Morgan Stanley | Hold → Buy Upgrades $1,040 → $1,250 | Hold → Buy | Upgrades | $1,040 → $1,250 | +35.98% | Sep 24, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $1,300 | Buy | Reiterates | $1,300 | +41.42% | Aug 4, 2025 |
| Raymond James | Raymond James | Buy Maintains $1,000 → $1,100 | Buy | Maintains | $1,000 → $1,100 | +19.66% | Jul 24, 2025 |
| Oppenheimer | Oppenheimer | Buy Reiterates $1,100 → $1,150 | Buy | Reiterates | $1,100 → $1,150 | +25.10% | Jul 24, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $1,150 → $1,250 | Strong Buy | Maintains | $1,150 → $1,250 | +35.98% | Jul 24, 2025 |
| Piper Sandler | Piper Sandler | Buy Maintains $1,120 → $1,150 | Buy | Maintains | $1,120 → $1,150 | +25.10% | Jul 24, 2025 |
| Citigroup | Citigroup | Strong Buy Maintains $1,160 → $1,234 | Strong Buy | Maintains | $1,160 → $1,234 | +34.24% | Jul 24, 2025 |
| UBS | UBS | Strong Buy Maintains $1,125 → $1,100 | Strong Buy | Maintains | $1,125 → $1,100 | +19.66% | Jul 24, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.