ServiceNow, Inc. (NOW)
NYSE: NOW · Real-Time Price · USD
116.73
-12.89 (-9.94%)
At close: Jan 29, 2026, 4:00 PM EST
116.43
-0.30 (-0.26%)
After-hours: Jan 29, 2026, 4:58 PM EST
ServiceNow Analyst Ratings
Total Analysts
31
Consensus Rating
Strong Buy
Price Target
$202.63
Upside
+73.59%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Macquarie | Macquarie | Hold Maintains $172 → $140 | Hold | Maintains | $172 → $140 | +19.93% | Jan 29, 2026 |
| DA Davidson | DA Davidson | Strong Buy Maintains $220 | Strong Buy | Maintains | $220 | +88.47% | Jan 29, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $195 → $185 | Buy | Maintains | $195 → $185 | +58.49% | Jan 29, 2026 |
| Stifel | Stifel | Strong Buy Maintains $200 → $180 | Strong Buy | Maintains | $200 → $180 | +54.20% | Jan 29, 2026 |
| Cantor Fitzgerald | Cantor Fitzgerald | Buy Reiterates $200 | Buy | Reiterates | $200 | +71.34% | Jan 29, 2026 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $225 → $175 | Buy | Maintains | $225 → $175 | +49.92% | Jan 29, 2026 |
| Keybanc | Keybanc | Sell Maintains $155 → $115 | Sell | Maintains | $155 → $115 | -1.48% | Jan 29, 2026 |
| Needham | Needham | Strong Buy Reiterates $155 | Strong Buy | Reiterates | $155 | +32.79% | Jan 29, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $200 | Strong Buy | Reiterates | $200 | +71.34% | Jan 29, 2026 |
| Jefferies | Jefferies | Strong Buy Maintains $230 → $175 | Strong Buy | Maintains | $230 → $175 | +49.92% | Jan 23, 2026 |
| Citigroup | Citigroup | Strong Buy Maintains $251 → $235 | Strong Buy | Maintains | $251 → $235 | +101.32% | Jan 22, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $200 | Strong Buy | Reiterates | $200 | +71.34% | Jan 22, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $230 → $175 | Buy | Maintains | $230 → $175 | +49.92% | Jan 21, 2026 |
| Oppenheimer | Oppenheimer | Buy Maintains $200 → $175 | Buy | Maintains | $200 → $175 | +49.92% | Jan 21, 2026 |
| Mizuho | Mizuho | Buy Maintains $210 → $190 | Buy | Maintains | $210 → $190 | +62.77% | Jan 21, 2026 |
| UBS | UBS | Strong Buy Maintains $200 → $170 | Strong Buy | Maintains | $200 → $170 | +45.64% | Jan 20, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.