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Citizens JMP Technology Conference 2026

Mar 2, 2026

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Thank you all for coming. This is a huge treat for me. We're just delighted to have Bill McDermott, the Chairman and CEO of ServiceNow, joining us for a fireside chat. We'll go 40, 45 minutes, something like that. Thank you so much for coming, Bill.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you for having me, Pat.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

It's a real treat. It's a real treat.

Bill McDermott
Chairman and CEO, ServiceNow

I'm here because you're such a good guy, man.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I've been trying to get Bill to come to this for so long, and this time he sent me an email, and he said, "I would be honored to speak at your conference.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I'm like, "Fantastic!

Bill McDermott
Chairman and CEO, ServiceNow

I am. I am, and it's great to see you all.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Fantastic.

Bill McDermott
Chairman and CEO, ServiceNow

Good morning.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

When did this book come out? Like-

Bill McDermott
Chairman and CEO, ServiceNow

2013.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I was reading it to just parts of it.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

like funny parts of it, to my wife and daughter who were home last night. This morning when we were prepping for this meeting, I made all the associates come into my office.

Bill McDermott
Chairman and CEO, ServiceNow

Oh, wow.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Who was reading? Was it Nick? Was it you? Nick had to read it out loud. I'm gonna just share a little story with you. And I'll try to do it reasonably quick. What year is this? Like 1983, something like that.

Bill McDermott
Chairman and CEO, ServiceNow

That, that-

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

when you're at Xerox?

Bill McDermott
Chairman and CEO, ServiceNow

Yeah, This was 1984, the story.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah. Your territory was from, like 57th to 59th-

Bill McDermott
Chairman and CEO, ServiceNow

Yep

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

... in, and then from, like Park to Madison?

Bill McDermott
Chairman and CEO, ServiceNow

To Fifth Avenue.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

That's, so that's unbelievable. Isn't that four square blocks, and that's your territory?

Bill McDermott
Chairman and CEO, ServiceNow

Exactly.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Right? it was a long time ago, but you're selling, you know, electric typewriters and what else?

Bill McDermott
Chairman and CEO, ServiceNow

Copy machines.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Copy machines

Bill McDermott
Chairman and CEO, ServiceNow

... and facsimiles and some laser printers.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah. Bill is new at this, right?

Bill McDermott
Chairman and CEO, ServiceNow

Yeah.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

He's the new guy.

Bill McDermott
Chairman and CEO, ServiceNow

I am.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

You're with this guy Bob, right?

Bill McDermott
Chairman and CEO, ServiceNow

Yep.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Bob is like a year older than you, so you're like.

Bill McDermott
Chairman and CEO, ServiceNow

He's a lot older than me.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Oh, he is a lot older.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah, yeah. A lot older than me. I was the junior apprentice learning from Bob.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Okay. When they go to the buildings, if there's no elevator, they gotta lug the typewriter. I mean, you can't take a copy machine up the stairs, but.

Bill McDermott
Chairman and CEO, ServiceNow

I got the copier on my back in a backpack. I got an electronic typewriter in my hand, and those weighed about 40 pounds, just so you know. A briefcase with brochures filled to the top in the other one. I'm like a mule. We couldn't get a cab, so we were working out of 9 West 57th. You know, sometimes you can get a cab, sometimes you can't get a cab at that time. We couldn't get a cab, and one thing I've learned about a lead, if you don't respond to a lead within the 1st hour, the probability of you getting a deal drops, you know, tremendously. We respond quickly, couldn't get a cab. It was August, it was hot, and we were walking from 9 West 57th to Madison and, like 59th.

It might not sound like a lot, but in that kind of heat with that kind of weight-

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Oh, in August? It's brutal.

Bill McDermott
Chairman and CEO, ServiceNow

It was pretty rough.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

It's brutal. It's real. Okay, here we go. Ready? I'll try to do this reasonably quickly. He goes. They go into a building. The elevator opens up in the person's office, right? There's a large wooden desk, some filing cabinets in the middle of an elegant living space. A professionally dressed woman in a suit and heels walks out from the back room. I'm about to say hello when a cat leaps off the couch, flies at me, and lands on my chest. I feel its claws sink in through my suit and into my skin. This cannot be happening. The lady is staring at me. Bob is staring at me. I'm sure his lips mouth a four-letter word, and even though an instinct urges me to save the suit and remove the cat, I don't.

The second the animal hits my chest, a stronger instinct tells me, "This is it. We have the deal." In that moment, I understand something that Bob does not. This cat is the boss. Bob is sweating. He just wants to unpack the machines and start the demo, I know what to do next, and it has nothing to do with the machines. Even at 22 as a nascent marketing rep in training, I was consumed by what people wanted and how I could give it to them. The intent sales was making sure that I found out what their desires were and making the connection between that and what I had to offer. This was the art I had tried to master.

The cat is clinging to me like a tree, but I smile at the woman and I say, "Garfield's got nothing on this cat." I'm not angry. I just want those claws out of my skin. I peel the animal off my body, but I do not let it go. I hold on to it. I pet it. The lady walks over to where I'm standing. The expression on her face and the fact that she lets her pet wander around the office tells me she loves this animal. "Beautiful kitty," I say. "What breed is it?" They talk about cats and dogs and pets, and then at the end, Bob is finally about to do his demo and the lady says, "Hon, do I really need to see a demo?" It's done. She orders one copier and one typewriter. Boom.

Bob looks at him and says, "Bill McDermott, you're either gonna be the next CEO of Xerox or you're going to jail.

Bill McDermott
Chairman and CEO, ServiceNow

Well, you know, I.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

All right. What lessons from that story apply to today, Bill?

Bill McDermott
Chairman and CEO, ServiceNow

Well, I think the whole, you know, world needs to get a good dose of EQ, and everything that people plan so carefully for always changes the second you're in front of the customer. In that moment, it was quite clear that the president and chief operating officer of the corporation was the cat, and the woman in her tremendous Chanel suit was obviously in charge, and she wanted to get connected on a human level. She didn't want demos and all the fuss, and fortunately, we were able to come up with that and close that sale. Things really haven't changed much. I think in the long run, people buy from people, and I think more and more, the precious interactions between people are gonna matter a lot.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

That-

Bill McDermott
Chairman and CEO, ServiceNow

... including in the AI era.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Oh, that's what... Yeah, okay, we're totally skipping ahead, but let's just touch on that.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah. Do it.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Is the human touch in sales and appreciating that someone's cat is really the one who's in charge, is all that stuff still gonna matter, you think?

Bill McDermott
Chairman and CEO, ServiceNow

I think what we have on our hands here, Pat, is a world where there's so much information and there's so much knowledge, and that intellectual capital that comes from knowledge is being quickly commoditized. There's just so much of it. The price and performance of information will continue to drop and drop and drop. What's going to happen now, especially with $two and a half trillion being invested in AI in 2026, and still today, most of the projects in these enterprises are little pet proof of concepts. So you say, "Why is that?" Because there's plenty of thinking, but there's a tremendous deficit of acting.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

Therefore, I think the people that can convey a message have a platform that drives action, and outcomes will outperform the ones that don't. We've seen this before, by the way. If you think about the dot-com era, there were a lot of market participants. Everybody had the latest and greatest idea on how they were gonna rule the world. In the end, the control plane where the money meets the road was all about Amazon and digital commerce. It was all about Google and the incredible information and advertising that they could drive. Those corporations, as two examples, are still market leaders today. I think we're now in the action phase of AI, where it's not a proof of concept. It's not just a game where I can push information and summaries at you.

Someone's gotta be able to put that in a formative way so decisions can be made from it, and I'm sure we'll talk about how we do that versus others.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yep. We'll get there. Okay. We, what we'll do is we'll spend like, I don't know, a good 10, 15 minutes talking about the dot-com meltdown...

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

... the transition from, on-prem to SaaS

Bill McDermott
Chairman and CEO, ServiceNow

Sure

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

... right? We'll talk about ServiceNow today and ServiceNow in the AI era. Let's start with Xerox. You were there 17 years, right?

Bill McDermott
Chairman and CEO, ServiceNow

Yes. Yeah.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

left in 2000. Where'd you go next?

Bill McDermott
Chairman and CEO, ServiceNow

Siebel Systems.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Siebel Systems, yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Absolutely. You know, that was the early days of CRM.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

You know? They were the market leaders in CRM.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

People don't realize it went from, like, $1 billion-$2 billion in a year, right?

Bill McDermott
Chairman and CEO, ServiceNow

Yeah.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Very quick. You know, I think it was important because I had a stop at Gartner, where it was all about, you know, the voice of IT and really understanding the advisory services of technology. You know, the application of that technology at that time, CRM was in its highly formative phase. Siebel was clearly the market leader. It was an honor to really get my feet wet in enterprise software. I've been at this now a little over a quarter of a century, and it's been a blast, man.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

I'm just getting warmed up.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Are you just getting warmed up?

Bill McDermott
Chairman and CEO, ServiceNow

I'm just getting warmed up.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I'm so glad that you signed back up. I was so glad you signed back up.

Bill McDermott
Chairman and CEO, ServiceNow

You know, it's cool.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

I talk to people all the time. You know, there was, you know, the high school quarterback who was hitting his prime at 18, and then there was some of the corporate types that, you know, bottomed out when they got about 40 and tired. I have not even come close to my peak not even, not even close.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Really? I love it. I love it.

Bill McDermott
Chairman and CEO, ServiceNow

We're gonna let it rip.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I love it. Okay, Siebel, then, SAP.

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Then ServiceNow.

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

From October 2000 to March 2002.

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

... right? The Nasdaq went down 70% as the bubble burst, right? I remember it was right about when I got fired from that, my previous employer-

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

right? Every day, everything went down, and it didn't stop.

Bill McDermott
Chairman and CEO, ServiceNow

Sure.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

There's a guy named Dan Niles who is still sort of around.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I remember he went on CNBC, and he had absolutely nailed the downgrade of all the hardware stocks.

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I remember, Maria Bartiromo asking him, you know, "Dan, when can we buy these stocks?" He goes, "Hey, it was 5 or 6 years on the way up. It's not gonna be a month or 2 on the way down." Right? How... when you look at that period, compared to today... You know, you were also there obviously for the great financial crisis.

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Another huge downturn. S&P dropped 57%. Talk to us a little bit about what it was like trying to sell software and what the situations were like in those two downturns and how it feels compared to today?

Bill McDermott
Chairman and CEO, ServiceNow

I think, you know, we're in a situation where if you take anything away from that, you know tough times don't last, tough people do.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

Resilient businesses with durable business models always shine through all difficult times. First on the dot-com era, I mean, you know, this is when Global Crossing was laying, you know, fiber cable under the ocean on the prospect of, you know, this unbelievable new world order of things. It was kinda like buy and invest and worry about whether you have a customer for it later. The financial crisis was different. In 2008, I can remember, at that time I was an executive board member of SAP running global field operations for the company and losing EUR 1 billion in licensed revenue in 30 days, just gone. You know, there's always remedies for companies that have durable business models.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Say that again. $1 billion?

Bill McDermott
Chairman and CEO, ServiceNow

EUR 1 billion in-

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Of pipeline.

Bill McDermott
Chairman and CEO, ServiceNow

in pipeline in a, in a, in a month, gone. Just gone. You know, at that time, you can adjust your business model. That's the beauty of strong, durable software companies that will run on very strong margins. You can do other things with your business model and still pull out a profitable outcome even when revenue is under enormous pressure. You know, in 2009, it was a slow recovery. You'll all remember that. I became CEO in 2010. What was amazing then, you know, the cloud had already formed and enterprise SaaS was already well underway, and we had exactly zero in the cloud.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

The idea then was to have a resilient core ERP nervous system that connected to these best-of-breed clouds and really run a knowledge enterprise powered by an in-memory database. That worked out pretty well since we, you know, quintupled the value of the company and the revenues of the company. You know, looking at where we're at now with the current environment, it is such a good opportunity. First of all, I've never seen entry points like this, and I think the opinion is already changing, where at first it was like anytime a new language model would release something, it was like, "Oh, this is a catastrophe for enterprise software." I love this innovation, and I think it's fantastic. What we have tried to do as a company is always be open to the innovation.

For example, if you remember with the hyperscalers, you know, that was gonna be the end of enterprise software, especially in the SaaS category, because everybody would do everything through the hyperscaler. We opened our platform, we're the only one, to all three, AWS, Azure, and GCP, because we knew that these are fabulous companies. These are significant, important companies. Not only do we integrate at a deep engineering level, but we even let the customer retire their revenue commitments to these companies if they wanna run ServiceNow in their clouds, no problem. Today, they do $ billions in revenue on the back of ServiceNow, and I'm happy for them because it opens up the lanes for us to do more business as a friendly open platform.

Today, if you look at the language models, whether it's OpenAI or Anthropic or Bedrock or any of the other ones, we're completely open to these platforms. Here's what's really happening. All of that thinking power is great, but, you know, I'll give you the simplest of examples. If you're trying to get, you know, your VPN operationalized and for some reason your IT department tells you, "Hey, man, it's expired. Your license is expired", a large language model can tell you the steps in which you take to get your license renewed or get your network rebooted, but it can't actually do it for you. It's a simple example, but it's representative of thousands more that I can give you. They do something very important, but not the action of actually doing the work. We team up with all of them.

For example, OpenAI on natural language, they can make a really big difference on our platform. Anthropic in developing software more quickly, the setup work is done. We find that because we're so open, the context awareness of 85 billion workflows that are in flight right now in the global economy, almost 7 trillion transactions matter for context awareness, all the things about governance, audits, controls, and just like that individual trying to get their VPN to cooperate, all of that is done at enterprise scale for the biggest corporations in the world. It's not better or worse, it's different. Take advantage of it, work with it, and make the customer better because of it. Furthermore, if you think about data is everywhere. Databricks is an important company. Snowflake's an important company. In fact, all the systems of records, they matter.

They're actually important companies, whether it's the SAPs of the world or the Oracles of the world or even some of the SaaS companies. We cooperate with all of them because that data in those systems matters in the Workflow Data Fabric and how you actually execute your business processes in a corporation. While it's also true that we have the world's best database with RaptorDB, we never started that to be a database company. We wanted to have a Workflow Data Fabric that enabled all the data to come together for the customer in real time, and therefore they could either run it in ServiceNow or make a zero copy, and it's intrinsically executed in our workflow automation platform in real time. I think it's important to mention, Pat, if I may, today, the deal for Veza closed today.

As you know, Moveworks closed at the end of last year, we're on course for Armis to close in the first half of this year, which is going very well and very fast. What that's gonna enable you to do is form the AI Control Tower for business reinvention. For example, agentic business is the future. Not at the expense of people to actually drive productivity, outcomes, and competitiveness for corporations so they can, in fact, thrive in this new era. With the ServiceNow AI Control Tower, you're not only gonna manage human identities, machine identities, but now we're gonna also manage our agents and everyone else's agents, third-party agents. We're gonna onboard them, we're gonna monitor them, and we're gonna manage them with the same governance and efficiency and scale as we manage people.

It's the combination now of human and agents that's gonna give us such a competitive advantage for our customers. That is huge. Now, with Moveworks, take a CVS, for example, Pat. They got 200 million, roughly, employees that use Moveworks as the front door for the whole employee experience. Not just to, like, get on a website and see, you know, what the payroll looks like, but actually think about that since I mentioned payroll. You have a payroll issue. Oh. They can't hear me back there? Oh, is that better? You okay back there? Let's say you have a payroll issue. If you use a language model to straighten out the payroll issue, it'll tell you you have a payroll issue. It'll explain to you the various steps in the process that are required to remediate this issue.

With ServiceNow, the issue is not only explained, the issue is automatically resolved across multiple legacy systems in a very complex infrastructure of a global enterprise. It's a different kettle of fish, not better nor worse. They just perform different things. It is the power of this idea of having the control tower for business reinvention to manage the people, the agents, deal with all of the cases and the workflow associated with them through this front door called Moveworks, Veza managing the agents, human, machines, non-human identities, third party. Remember, onboard, monitor, secure, govern, the whole thing. You can't have rogue agents get out of control with ServiceNow 'cause we treat it just like a person. Finally with Armis. I think Armis may in fact be our Instagram. The reason for that is this.

When you think about the security plane right now, each security breach in these companies costs the company $4.4 million. In the world of AI and agents, you're gonna have more breaches than ever. That's why it's gonna make us stronger than ever. With our IT platform, people, places, things, context, governance, rules, compliance, auditable, rollback security, all that's in there. Now you get OT, where it's like all the operating technology. Think about infrastructure, networks, devices, IoT, medical manufacturing equipment, manufacturing industrial controllers, Shadow IT. All the things that OT does and secures in an agentless fashion is now combined on one platform. I give this one example. It's another bank. I think it's a good example.

You know, if you think about JPMorgan as an example, Jamie has a pretty nice building on Park Avenue, he's gotta be thinking about the hard infrastructure, the networks, the devices, the people, the whole thing. $4 billion investment, you wanna protect it. All of it's done by Armis. I could have also said Honeywell and many others. They do business with 40% of the Fortune 100 already, they don't have a sales force. Certainly one of our size, scale, and capability. This is the vision for ServiceNow, to embrace all participants on this once-in-a-generation platform that enables you to change the game. If I may, Pat, I was thinking about doing this on X, I have this great interview with one of the real luminaries in the industry.

That's why I'm here today. I'm here because of Pat. I wanted to come. Thank you, Bill. The thing I wanted to tell you is I had to be patient because when I saw an unhinged podcast earnings call done by a legacy CRM company, I thought to myself, "My God, you know, what is going on here? Have we really gotten that far under their skin that they're doing this type of a thing?" I said, "Well, let's check out those companies that they're talking about replacing us at." There was one out of five that represented $42,000. Okay? $42,000. All the other ones are still doing business with us. Most of them are renewals that haven't even come up yet for two years, and most of them right now are in flight on another sales cycle with us.

There was one called Sys-Kool for $42,000. I want you to understand that just because somebody says they did something doesn't actually mean they did it. I can give you anything I want. I can toss it over the fence to you because I'm big. I said, "Here it is. You can have it for free, actually." That doesn't mean you're ever gonna go live on it, 'cause none of them have. I just wanna set the record straight because we got $2 billion today as I sit here in pipeline in CRM. Okay? I thought maybe you'd get a kick out of this since we're talking about names, that this might turn you on. DraftKings, Zoom, Starbucks, Xerox, Boomi, Swisscom, Micron, Iron Mountain, Bell Canada, Panasonic Avionics, Nvidia.

Nvidia is the world's most valuable company, I thought you might get a kick out of this. "We use CPQ to configure and quote some of the most complex products of the world's supercomputers and turnkey AI data center installations." This is one of Jensen's direct reports. "ServiceNow CPQ is the best in the industry. There's simply no question about that. The best." A lot of other people think that too. $2 billion and marching. I think it's really a great opportunity to level set. Okay. Thank you.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Oh my God, that was fantastic. Thank you, Bill. Let's talk about competition.

Bill McDermott
Chairman and CEO, ServiceNow

Yes, sir.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Let's talk about competition. Let's talk about competition broadly, you just definitely started that. Also talk about competition in terms of your right to win for AI Control Tower.

Bill McDermott
Chairman and CEO, ServiceNow

Competition broadly and right to win because of Control Tower. We're on the right side of what the customer needs. If you talk to CEOs today, they wanna take advantage of all the AI in this really amazing super cycle for AI, and we're leaning into that as well. You know, today, we resolve 90% of the issues related to customer service that used to be done by people with agents. We're well on our way to a half a billion dollars in cost/productivity as a result of doing this. You say, "Well, how do I know?" Well, if you look at our revenue growth, by the way, I think when people have this multiple debate, "Gee, why is their multiple...

It came down a lot, but why is their multiple still the highest? We grow more than twice as fast as all the other ones, and our margin performance at a free cash flow level is also higher than all of them, even as we hire and build not a make-believe culture, but a real culture where we level with people and we train people, and we let them know your very employability is dependent on your AI skills because this is a new economy, and it is a disruptive economy, and we wanna take you on this journey with us, which is what we've done. There's huge, huge opportunities in really driving AI in service to people. What good is it if it doesn't make people better? As a culture, CEOs rarely talk about that.

I think that's one of our superpowers, not to mention this amazing platform. Competitively speaking, I think when you look at Nvidia and ServiceNow being the one and two most trusted company in the world, I'll take number two if it means being next to Jensen and his amazing, fantastic company. That's, you know, my feeling on the big picture. As it relates to sort of the micro idea, I've already told you we embrace the language models, we embrace the hyperscalers, we respect all the systems of records. Most of them obviously have gotten the memo on working with ServiceNow because their win rates go up when they work with us. We're only too happy to help them because for the most part, we don't really wanna be a legacy database supporting legacy applications.

We wanna be the system of action driving this AI superpower through these corporations in every industry, in every corner of the global marketplace, and we wanna do that at a consistent Rule of 50-plus company. Right now, we're in the mid-50s, and we wanna keep that momentum going. It's pretty special. I hope you see what I see. As it relates to CRM, I think it's really simple. It's no longer customer relationship management. It's all about resolution. Nobody wants just the front-end conversation. That has been commoditized. We do it, others do it, legacy players do it. That's fine. What they want is the connectedness to the mid and the back office, so they can sell, provide, provision the service, and service all on one platform. Selling, fulfilling, provisioning, servicing all on one platform.

If, for example, a legacy CRM provider is doing the conversation, no problem. That's up to the customer. They can still do the fulfillment and the servicing on the ServiceNow platform, which many of them are choosing in record numbers. A lot of them now are saying, "I choose to rip and replace it in a methodical way because the cost is high and the benefits from the legacy is not doing it for me anymore." You can't almost blame them because they took something that was okay as a rental in the cloud for certain applications, but it's gotten colossal where an employee on average is swivel chairing in and out of 33 applications a day. To service a customer in AI, it has to be a smooth magic carpet end-to-end business process. I order something, you fulfill it, you service me, you keep me loyal.

It's bang, bang. You meet me in any channel I'm in, and you take care of me for life. The net present value of a very satisfied customer is the greatest asset of any corporation. We have changed from customer relationship management to the comprehensive resolution and full service of AI to a customer. No, the human touch is not gone, but it is going to be segmented based on the size, complexity, industry, vertical, microvertical, heuristics of the customer you're servicing. That's a big thing. On HR as an example, I mean, it's more of the same. You know, I think right now the legacy has a place, you know. If a customer has it in their database and they wanna keep that's fine. The AI front door, that agentic front door to the full employee experience.

For example, recruit me, hire me, onboard me, train me, give me all my benefits, show me all my compensation, logistics, and all the things in real time. If I have an error in something in the corporation, AI should remediate that across any system, across any particular management hierarchy within a corporation, because I as an employee wanna be treated like a customer. Then also when you off-board me, make sure it's clean, it's concise, I stay loyal to your brand, and I'm not mixed up in your data. All those things we do and so much more.

On the financial supply chain and operations side, I think that, you know, the ERP providers, while they may not be growth companies anymore, I don't think it's on the top priority list of companies to like X them out, but I think the innovation above them is this workflow orientation that I'm explaining to you, where they get all the benefits of AI without going through a lot of the pain of either upgrading something that they've done many times before or even thinking about switching it out, because with ServiceNow, they don't have to. This is like a quick, you know, thumbnail sketch on what's going on in the market. I do think, and I put together a white paper on this, and, Darren will happily give it to you if you send him your interest in having it.

It's a white paper with a deep technical architectural view of things, which I think is a great read for you. It won't even be boring. Then if you are bored by reading, it has an executive summary that would be very consumable to a CEO, and I think you're entitled to both of them. Believe me, great care and precision has been put into this document, and it does tell you what all of the language models do and what they don't do. We think they're all fine companies, we also think that last mile of the action is where it's at in terms of that control plane analogy I gave you earlier in the conversation. Does that help you, Pat?

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Fantastic.

Bill McDermott
Chairman and CEO, ServiceNow

Okay.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I'm gonna ask my trademark question, Bill.

Bill McDermott
Chairman and CEO, ServiceNow

Yes, sir.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I know you've kinda hit on this, but how's business?

Bill McDermott
Chairman and CEO, ServiceNow

Business is great. I mean, the thing is, we have so consistently performed, I said to myself, sometimes a company can almost seem boring if their executional excellence is at an art form level. It's like, "Oh, yeah, here we go, another quarter. You know, they're over 20%. The free cash flow margin's going through the ceiling.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah, we get really nitpicky when you perform so well.

Bill McDermott
Chairman and CEO, ServiceNow

It's like, you know, okay, like, can we find something wrong here? I get it. Like, in the fourth quarter of last year, I really did empathize with the shareholders because, you know, we hadn't really done any M&A. You know, Moveworks took nine months between when we actually decided to do it, and I think it's a pristine move by the way, and you will too, and actual closing. That so happened to be within like 24 hours of Veza and then shortly after Armis. People might have said, "What's he doing? Like, what are they up to over there at ServiceNow? Are they doing this because they need the revenue?" Let me take that on directly. No, we didn't do it because we needed the revenue.

If we did it because we needed the revenue, we would've done some of the ones that you've seen some legacy companies in the CRM category do because they're desperate for the revenue, and they have to chunk in something about every 11 months before you realize their core isn't growing. Let's chunk it in and get a few points, and you know how it works. These companies are innovative AI companies. They're young, and they don't have those big revenue pops. If I was buying the revenue, I wouldn't have done any one of the three. It would've been a bad idea. If I was buying you the defining AI software company of the 21st century, I would've been negligent not to do all 3, and that will prove itself out for sure.

That's kind of the deal on how I feel about this idea of executional excellence at an art form level so consistently well above the Rule of 50, and also the fact that you guys, you know, deserve clear answers on why'd you do those three, and hopefully today I've cleared that up. The other thing the shareholders had a question about is like, "Hey, man, because of this AI world, are seats going away?" I think that's a very fair question. Because I think agentic business is here to stay. Uniquely, the ServiceNow franchise grew seats 20 active users, 25% year-over-year. I told that in the earnings script. I realized that, hey, like, don't let facts get in the way when people's minds are already made up.

I think at that point, there was, like, just questions in the overall macro and the environment around business software companies or SaaS companies, as people like to say, that, you know, no matter what I said on the earnings call, no matter how good the revenue or the guide was, there was still gonna be these resounding questions. That's totally fair. Business is great. The one thing I also wanted to point out that's unique about our architecture, I never get to talk about this. You know, when I hear SaaS, I always tell you guys, we don't live in a SaaS neighborhood. I say that because the SaaS companies you're familiar with are multi-tenant clouds. We're a single-tenant cloud. I can run it in a sovereign way in Germany or France today.

Meaning, if you want it in your own data center, no problem. If you want it sovereign because of the issues that are going on with data and fratricidal relations between national interests, I can run it in a sovereign cloud in your country or in your government. I can also run it in the ServiceNow cloud or any one of the hyperscalers' clouds or any hybrid of that. I can give you a pricing mechanism based on the seats. Also, when I give you my Pro Plus version of our software, there is an allotment of all the AI resources and capabilities. Once you run through that allotment, which you're more than happy to do because you wouldn't do it if you weren't getting business benefits, we can reload the tokens on a hybrid basis.

I have another one that's quickly developing, where our business cases are so good, that's really what it's all about. What are you doing for the customer? What is their outcome? Is it a great ROI story, or isn't it? We have one legacy CRM replacement in Europe where the business case was $682 million, a large SI actually is underwriting the business case. The customer, your CEO, you're like, "Hey, you know, it seems good. Everything looks good, but we're really not that great at execution. Am I gonna get the money out of this investment?" The SI says, "Well, I'll tell you what. We think it's so good, we'll underwrite it for you." You have that developing, the hybrid business model developing. You know, DraftKings, which was an example I gave you, have already reloaded.

They're so happy the way they can customize the bets, especially for the best bettors and so forth. There's many other stories like that. The seats are growing. All these things are in very, very nice formation. Will it shift? Will it adjust over time? Yeah, but we're ready for that. We've actually anticipated it now. For the seven years I've been here, we started building it with Jensen seven years ago in Nvidia, and we're more than ready for this race. In fact, it's our best moment as a corporation because we happen to have what the customer wants.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

When you look at, hopefully, you're good coming on this. If not, it's fine.

Bill McDermott
Chairman and CEO, ServiceNow

You give me anything you want.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I know. I know.

Bill McDermott
Chairman and CEO, ServiceNow

Like.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

All right. The layoffs-

Bill McDermott
Chairman and CEO, ServiceNow

We didn't rehearse this. This is real.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah. The layoffs at Block, right? You have a company that 10,000 employees. They're letting 4,000 of them go. Everyone is like, "Oh, no. That's, you know... Do they run ServiceNow? How many seats do they have?

Bill McDermott
Chairman and CEO, ServiceNow

Sure.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

What are your thoughts on that, your reactions to all that?

Bill McDermott
Chairman and CEO, ServiceNow

Yeah. Again, like, for example, let's just say, you know, you take Block or... First of all, you know, that's pretty bold move that Jack Dorsey made. You know? I hope that those people quickly find employment elsewhere. I do have a heart for people, and I'm sure he does too. But the reality is he's betting on agentic business to supersede the need for lots of humans in his particular enterprise. CEOs have the right to do that. Therefore, with our business model, the AI Control Tower for business reinvention, he's betting on those agents. So if you're betting on those agents, which is a logical thing to do, you now have people, humans. You're now gonna have the non-human agents that you're gonna have to onboard them. You're gonna have to monitor them.

You're gonna have to control them with very tight security guardrails, which we've already built into our system. It's already there. Those agents that are machines, thinking machines, will work in tandem with the humans. We can take the thinking machines alone across any business process in our control tower and let them run a fully formed business process. Let's say it's order to cash or lead to cash or procure to pay or design to build or recruit to retire. We've already thought about all this, and we're already doing it at ServiceNow, and we're already doing it for many, many customers, which is why our AI business is growing so fast. I think that's a bold step.

It's a larger step than most will take, but I expect that others will take similar steps at a smaller scale, and that will benefit the hybrid pricing model. Similarly, anytime anybody says, "Hey, Bill, tell you what. Let's go for our own model. You have a share of my revenue growth or my savings." "Done. Let's go." The second I say that to them, they're like, "Oh, actually, I'm good with the seats plus the hybrid. Thank you.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you very much.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Have you ever done one of those for real?

Bill McDermott
Chairman and CEO, ServiceNow

Of course.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

You do?

Bill McDermott
Chairman and CEO, ServiceNow

Of course.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Yeah, yeah.

Bill McDermott
Chairman and CEO, ServiceNow

You know, when they see the size of the prize, they realize the percentage of the value that we get with our traditional licensing mechanism, even with the hybrid approach on the AI, which they haven't fully formed in their mind in terms of the business impact. They're like, "I don't know. Let's go with that." The real world is where I live. I live where the customer lives, and I know what's going on in these relationships. Truthfully, the biggest challenge is a bunch of confused CEOs that just want to know what they are supposed to do, not for anybody or against anybody, for their self-interest. I suggest you take a look at this white paper again, Darren, darren.yip@servicenow.com. Is that right?

I give you my authentic, fact-based architectural design and executive summary, and I think you'll find it extremely compelling. It's a body of work I'm extremely proud of and put the best people on it, reviewed every single line, and it's factual, and it's fantastic. CEOs around the world told me, "Thank you very much. The first CEO that actually gave me something that I understand and it actually makes sense, and it's not a sales pitch. It's not a marketing brochure. It's not even a made-up sales story in a podcast.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Oh my gosh. All right. Can we... There's so many directions I wanna go, and we got five minutes.

Bill McDermott
Chairman and CEO, ServiceNow

Sure.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Let's, can we hit the federal business?

Bill McDermott
Chairman and CEO, ServiceNow

Yeah, sure.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

you know, address it to whatever extent you think is okay. You have a huge federal business.

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

What's your relationship with Anthropic Lite, and what's the current standoff between Anthropic and the Department of War, maybe mean for ServiceNow?

Bill McDermott
Chairman and CEO, ServiceNow

Yeah. We actually do not use Anthropic for our public sector entities at all. There's zero impact to ServiceNow related to the Anthropic public sector U.S. government matter. Cross that one off your worry list. It's not there. We have a great relationship, as you know, with the federal government, with state and local governments. It's literally one of our truly greatest verticals. We work extremely closely with GSA. I admire the work that Josh and his team have done on behalf of the president and the administration. I think it's fantastic. We were very, very forward-leaning with OneGov, where we put a contract together for all of the government that they can procure from, which gives them tremendous privileges and rights, it also encourages all the agencies to jump on board.

If you had an issue with negotiating or going through these long, boring processes, don't worry about it. ServiceNow already leaned in, and we're rolling. Our business is great. Even when our business, you know, when there were questions about, you know, the public sector and the change to the public sector, and everybody was so worried, you might even remember that quarter, we grew 30% in that quarter. We're very well-positioned. What's happening now is the greatness of the U.S. government is being replicated in other governments around the world. The reason I touched on that sovereign cloud issue is we're out in front of all these issues, like we are the protagonist in the story.

If there's a concern or there's a customer requirement, we have supplier specifications lined up and measurables ready to go to prevail in any environment. No excuses, no shortcuts. We're on top of our business.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Fantastic. All right, last question. You hit this so hard on your earnings call. It was great. You know, it's a little while later, and you've had 1 million conversations.

Bill McDermott
Chairman and CEO, ServiceNow

Sure.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Biggest misunderstanding that you think is still out there with the investor community in ServiceNow?

Bill McDermott
Chairman and CEO, ServiceNow

Well, I think I've touched on quite a bit of them. I think I touched on the seat-based licensing. I think I've touched on if that were to adjust, our hybrid pricing obviously is there today, and it's already kicking in, and I think that will be a continued prevailing theme, the combination of those two things. I also think because we're so strong in the Global 2000, we're prepared for any business model against the value creation or the ROI that we can put forward for the customer. Because we're an end-to-end platform company, we can talk to the customer about their IT, their security asset estate. We can talk to them about their human employee experience portfolio. We can talk to them about what I really truly do believe is a much broader topic than just CRM.

I truly believe it's all about customer resolution at AI speed from order, fulfill, and service. Obviously, the engineers and the innovators, they deserve everybody to give them the best tools possible, and I think Anthropic has done a great job of that. I'm sure OpenAI, we have a partnership with them too, is doing some really important things, especially with natural language and voice that we've embedded into our product. They also both showed in our product release from an autonomous platform standpoint in ways that I think will, you know, continue to come clear when we have everybody present in Las Vegas for the keynote at Knowledge, the Financial Analyst Day at Knowledge, and so forth.

I just think that, you know, if those were misunderstandings, you just need to have some peace of mind that they should be cleared up at this moment in time. I really do believe that I had a dream when I came here. You know, SAP is a wonderful company. I loved all 17 years and all nearly 10 as CEO. Why did I do it? Because when I, as CEO of SAP, hired ServiceNow, they took my very complex 100,000 person, $30 billion in revenue organization with some cloud formations that were not organic, and they unified that on one platform where I could see my employees, I could see my customers, I could execute my mission.

I said, "Man, if they could do that for me, they could do it for a lot of other companies too," which was the reason I came here with the dream to be the AI-defining enterprise software company of the 21st century, and I'm only getting warmed up. The cool thing is I got 29,000 other people that feel the same way, and we did three very nice M&As. As a percent of our revenue, I think they're extremely minor in the big picture, but in terms of the capability of the Control Tower for business reinvention, they're huge, and they all love the idea of being part of ServiceNow. I go back to the culture because you know what? It was real cool when CEOs in Silicon Valley and certain areas talked about culture and that was their advantage.

Notice when things got tough, the culture was the first thing they threw out the window. We didn't, and I think that that's holding a strength in our fabric that's built for this moment, and I think that's gonna be a major differentiator for ServiceNow going forward.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Bill, thank you so much for coming.

Bill McDermott
Chairman and CEO, ServiceNow

Pat, thank you for having me. Great pleasure to be with you.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

Thank you for your leadership.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you, everybody. Thank you so much. Appreciate you.

Pat Walravens
Director of Technology Research and Senior Analyst, JMP Securities

I got.

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