Good day, ladies and gentlemen, and welcome to the ServiceNow Q4 2015 Earnings Conference Call. My name is Whitley, and I'll be your operator for today. At this time, all participants are in a listen only mode. Later, we will conduct a question and answer session. I would now like to turn the conference over to your host for today, Mr.
Mario Scarpelli, Chief Financial Officer. Please proceed.
Good afternoon, and thank you for joining us. On the call with me today is Frank Salutman, our Chief Executive Officer. Our press release, our quarterly IR deck and simultaneous broadcast of this call can be accessed at investors.servicenow.com. We may make forward looking statements on this conference call, such as those using the words may, will, expects, believes, pipeline, prospects, forecast, vision, addressable market or similar phrases to convey that information is not historical fact. These statements are subject to risks, uncertainties and assumptions.
Please to the press release and risk factors and documents filed with the Securities and Exchange Commission, including our most recent quarterly report on Form 10 Q and our annual report on Form 10 ks for information on risks and uncertainties that may cause actual results to differ materially from those set forth in such statements. I would now like to turn the call over to Frank.
Thanks, Mike. Good afternoon and thank you for joining us on today's call. With the close of fiscal 2015, ServiceNow became the 2nd enterprise SaaS company in history to report more than $1,000,000,000 in annual revenue. This milestone was driven by solid execution across the board. Total revenues for the Q4 grew 44 percent year on year to $286,000,000 and we continue to see strong demand from our customer base with a 99% renewal rate and a 39 percent up sell rate.
The 4th quarter set a record for net new ACV. We now have 230 customers with ACV in excess of 1,000,000 dollars a net increase of 24. Additionally, we have 638 Global 2000 customers, a net increase of 26. New Global 2,000 logos include Michelin and The Hershey Company. Our average ACV per Global 2,000 customer was 868,000, a 6% sequential increase.
At the beginning of 2015, our sales effort to increase focus on the commercial market. As a result, we grew our commercial business 48% in the quarter. In addition to robust growth, the commercial sales team also booked multiple transactions in excess of $1,000,000 throughout the year. Our total addressable market continues to expand and is now estimated at $60,000,000,000 With our latest software release in December known as Geneva, we launched 2 major new services that expand our scope in the service management market, customer service and security adding more than an estimated $13,000,000,000 to our addressable market. Our customer service offering provides a holistic approach that integrates customer engagement with the underlying engineering and operational processes.
We already signed 5 deals for customer service, including Fiserv, a leading global provider of financial services technology. In addition, we signed 4 customers for security operations, including Raymond James Financial, a leading diversified financial service company. This new offering connects security events for market leading technologies with our advanced workflow capabilities. A key value proposition is the institution of a shared workflow between IT and security teams. Our focus is not on detecting, but on processing security incidents in a highly structured, expedient and transparent fashion.
This has been sorely missing in the battle for cybersecurity. In 2016, our focus on helping customers transform their businesses using a service centric approach is intensifying. In this vision, everything becomes defined and operated as a service and every enterprise will increasingly manifest itself as a software cloud. To help customers achieve this outcome, we stood up an elite consulting team to map out their journey. This new team, which we call Inspire, is currently working with a large customer to develop a long term strategy around the industrial Internet of Things.
This This customer plans to roll out a range of internal and external facing cloud services that will more than triple their segment revenue by 2020. This is an existing customer, but this new engagement changed the scope from an operational discussion to a strategic one. Another customer was in the midst of a corporate transformation along with the integration of a major acquisition. Instead of focusing just on an ITSM rip and replace, the Inspire showed them how IT could support the company's long term transformation. As a result, we worked alongside the customer stakeholders to build the strategy, roadmap and architecture for IT and a new business process service center.
That roadmap will have us replace 7 systems in total, starting with IT and moving throughout the business. Finally, I look forward to seeing you all at the Knowledge 16 in the week of May 16 in Las Vegas at Mandalay Bay. With that, I will now turn the call back over to Mike.
Thank you, Frank. During today's call, we will review our Q4 financial results and discuss our financial guidance for Q1 and full year 2016. We'd like to point out that the company reports non GAAP results in addition to and not as a substitute for or superior to financial measures calculated in accordance with GAAP. All financial figures we will discuss today are non GAAP unless stated otherwise. To see the reconciliation between these non GAAP and GAAP results, please refer to our press release filed earlier today and for prior quarters previously filed press releases, all of which are posted at investors.servicenow.com.
Our total revenues for the 4th quarter were $286,000,000 increasing 44% year over year and 51% in constant currency, a negative impact of $13,000,000 Our average contract terms for new customers, upsells and renewals were 31.9, 26.1 and 23.8 months, respectively. Total revenues based on geography were $199,000,000 in North America, dollars 67,000,000 in EMEA and $20,000,000 in Asia Pacific and other, representing 70%, 23% and 7% of total revenues, respectively. Our calculated billings were $366,000,000 in the quarter, increasing 33% year over year and 39% in constant currency, a negative impact of $16,000,000 Our weighted average subscription billings term was 11.9 months for the quarter, compared to 11.8 months in the prior year. Combined backlog and deferred revenue at the end of 2015 was approximately $1,900,000,000 increasing 35% year over year and 40% in constant currency, a negative impact of 65,000,000 dollars Subscription gross margin in the quarter was 83% compared to 80% in the prior year. Professional services and other gross margin was 15% compared to 16% in the prior year.
Overall gross margin was 74% compared to 70% in the prior Operating margin was 14% compared to 6% in the prior year. We ended the quarter with 3,680 6 total employees, a net increase of 284 in the quarter and 860 in the year. Net income for the 4th quarter was 33,000,000 dollars or $0.20 per basic and $0.19 per diluted share compared to net income of $5,000,000 or $0.03 per basic and diluted share in the prior year. Our basic weighted average shares outstanding was 160,000,000 and our diluted weighted average shares outstanding was 171,000,000. During the Q4, we generated $105,000,000 in cash flow from operations, and we used $25,000,000 for capital expenditures, resulting in $80,000,000 in free cash flow.
This compares to $39,000,000 of free cash flow in the prior year. We ended the quarter with $1,200,000,000 in cash, short term and long term investments. Let's turn to guidance for the first quarter and full year 2016 based on FX rates as of the end of Q4. For the Q1 of 20 16, we expect total revenues between $298,000,000 $303,000,000 representing year over year growth between 41% 43% and between 42% 44% in constant currency, a negative impact of 2,000,000 dollars We expect subscription revenues between $261,000,000 $265,000,000 and professional services and other revenues between $37,000,000 $38,000,000 As a reminder, we are increasingly focused on deploying our internal professional services organization as a strategic resource and relying on our partner ecosystem for service delivery. We expect billings between $360,000,000 $365,000,000 representing year over year growth between 34% 36% and between 36% 38% in constant currency, a negative impact of $3,000,000 We expect subscription gross margin of approximately 83 percent, professional services and other gross margin of approximately 9% and overall gross margin of approximately 73%.
We expect an operating margin and free cash flow margin of approximately 5% and 21%, respectively. We expect diluted weighted average shares outstanding to be approximately 173,000,000. For full year 2016, we expect total revenues between $1,340,000,000 and $1,370,000,000 representing year over year growth between 33% 36% and between 34% 37% in constant currency, a negative impact of 6 $1,000,000 We expect subscription revenues between $1,180,000,000 $1,200,000,000 and professional services and other revenues between $160,000,000 $170,000,000 We expect billings of approximately 1 point $6,000,000,000 representing year over year growth of approximately 33% 34% in constant currency, a negative impact of 7,000,000 dollars We expect an operating margin and free cash flow margin of approximately 12% 24%, respectively. We expect diluted weighted average shares outstanding to be 177,000,000 for the year, and we expect to add approximately 1,000 net employees in in outstanding litigations with BMC and HP Enterprises, but not any forecast related to their outcomes. The trials are currently scheduled for March 2016 and May 2017, respectively.
Before closing, please note our Financial Analyst Day will be held in conjunction with Knowledge 16 on Monday, May 16 in Las Vegas at Mandalay Bay. After the event, we will open up our partner expo hall early to Financial Analyst Day attendees, giving them an opportunity to see and speak with more than 100 ServiceNow partners. In person attendance will be limited, so if interested, please send an email to irservicenow.com. For those who cannot join in person, we will hold a webcast of the event accessible on our IR website. With that, operator, you can now open up the line for questions.
Your first question comes from the line of Michael Turits of Raymond James. Please proceed.
Hey guys. Very strong margins, but a little light relative to the billings guide granted with a little bit more FX headwind. Anything that happened similar to last year in terms of restructuring around the sales force? And then I have a follow-up question, this housekeeping question.
Michael, this is Frank. We don't have any restructurings planned for this year. So the realignment that you saw last year on the commercial organization, which by the way, we highlighted in our prepared remarks has really worked out excellent for our business. We're not planning on doing anything like that coming into 2016.
And then, Mike, anything further on that relative to the billings at the low end of the guide grants or a little bit more FX headwind?
Well, there's a number of things that go into billing that are both positive and negative when you're doing the forecasting. But I will say there was an error in our forecasting. And if that error did not occur, we would have landed within the midpoint of our range.
Okay. And then I just have a housekeeping question. Can you let us know what your expectations are for the non GAAP tax rate for 1Q 2016 in 2016?
For Q1 and all of 2016, we're anticipating that it's going to be somewhere around 35%.
Thanks very much.
Your next question comes from the line of Brent Hill with UBS. Please proceed.
Thanks. Mike, just not to dwell on the billing, but just related to the error that you just mentioned, what was that? And also, can you just talk a little bit about how you're factoring in the macro condition for how you look at billings guide. I think everyone's obviously obsessed with that metric. Was there any more conservative view that you put into that?
Or are you not seeing the macro at all show up in the pipeline in terms of the forecast that you gave to the Street?
The error had to do with looking at the system for what was our renewal opportunity that we had, and it was clearly an error that we captured and identified on December 15. So once again, if we had known that, we would have guided lower, and we would have ended within the midpoint of that, the guidance we would have given. And I'll just say our guidance is based upon where we see the business for 2016 right now, and we're comfortable with the guidance we're given.
Okay. So no extra macro cushion that you've factored in?
This is Frank, Brent. We're not really seeing any macro effect yet. I mean, we're such a secular business. We have not really felt any effects up to this point nor can we see it sort of down the road that is affecting our business. So that's not in our guidance.
Okay. Just one more clarification. Sales headcount accrued, total headcount in this last year. Do you anticipate your 1,000 net adds, will the growth rate in sales hiring continue to outpace the rest of the head
count? Yes. So we added roughly 405 people into the sales and marketing organization in all of 2015. And we expect in 2016 we're going to add about that same absolute number give or take depending on the quality of people we find.
Great. Thanks for the clarification.
Your next question comes from the line of Keith Fliss, Morgan Stanley. Please proceed.
Excellent. Thank you for taking the question. Two questions, 1 on the top line, 1 on the bottom line. On the top line, if we look at your guidance for the full year, particularly the billings guidance, you guys have a very good sustainability of growth throughout the full year, stating mid to low-30s growth throughout the full year, which isn't too much different from what you've done in the most recent quarter on a constant currency basis. What gives you confidence in the sustainability of that growth?
What do you see in your pipeline
in terms of the opportunity that
can help you sustain that high level growth despite the Then on the bottom line, really nice free cash flows this quarter. Anything one time in nature or anything we should keep in mind in terms of forecasting cash flows on a going forward basis that might need to be caught up at some point? Or do you think these sort of cash flow margin improvements are durable on a go forward basis?
So I'll answer the cash flow first, Keith. So you are going to get some variability in cash flow on a quarter to quarter basis. And the 2 quarters where we're going to generally have our lower cash flow is going to be Q1 and Q2 and a lot of that has to do around or Q1 and Q3 and that has to do with our ESPP plan and the way that that gets funded and you can see that on the cash flow statement. But we feel pretty good about showing some more leverage in our cash flow this year and hence why we're guiding to 24% for the full year. There's nothing big that's going to happen there.
CapEx as a percent of revenue is going to be somewhere in the slightly down from last year. I think we're about 9.5%, 9.4% in 2015. I'm expecting it's going to be somewhere around 8%, 8.5% in 2016. And then in terms of your other question, in terms of what we're seeing in our pipeline, and I'll let Frank talk about what gives us the confidence there.
The confidence is Frank. The confidence comes from the fact that we now have quite a few years of operating history under our belts. So we've seen those patterns are very persistent in terms of the way our renewals are working, the way our upsells are working, the way we land new logos for average deal sizes, the whole cohort analysis. When you take all of that into account, we really have quite strong visibility in how the business plays out from 1 quarter to the next. And so nice thing about a SaaS business, we have also big backlogs and deferred that it's really rock solid that way.
We really don't depend on 1 quarter or another being an outlier either to the positive or the negative. So it's really a function of our history in the business and the persistence of the patterns that we've been able to observe.
Excellent. Thank you, guys.
Your next question comes from the line of Matt Hedberg with RBC Capital Markets. Please proceed.
Thanks, guys. I guess I'm wondering into year end, I know there's always some deals that move in and out of the quarter, but was there anything abnormal, guys this quarter in terms of large deals that may have slipped into 2016?
There's always deals that slip from 1 quarter to the other. Likewise, you're always pulling deals in. I will say, like most Q4s, it was a very back end loaded quarter. But as Frank mentioned, we had record net new ACV in Q4, and we are very pleased with what we saw.
Okay. And then in terms of the full year guide, services revenue, I think it was about $30,000,000 light of consensus in our number. Obviously, you're having some success this quarter. Is that accelerating to the SI channels? And is that something that we should sort of continue to bake into our model longer term?
Yes, it's definitely something you should bake into your model. As we've been saying for a while, the SIs are becoming more important to us for doing service delivery and we don't want to be seen as competing with the SIs. And as I mentioned, we're trying to make our own internal PS resources more strategic. And we would like the basic implementation work to be done more and more by our partners. And hey, that's why the guys like CSC bought Fruition and Accenture bought Cloud Sherpas and we're going to let those guys continue to grow their businesses.
We're more interested in the long term subscription revenue from our customers. We just need to make sure that our partners are doing a good job of standing up our customers and we're going to really focus on that.
Maybe just a quick follow-up to that then. I mean, with this offloading to the SIs, is there anecdotal evidence that you're seeing acceleration then in that SI business due to Cloud Sherpa or fruition or things of that nature?
Yes, this is Frank. There is an acceleration. I mean our SI business used to be opportunistic. In other words, when the opportunities presented itself, they would bid on these opportunities, but it's different now, because these organizations, they have bought companies, they have made investments and they now have real plans around the ServiceNow business and they're driving it to target. So they're much more disciplined, much more methodical, much more goal driven in the way they go about pursuing the ServiceNow business.
And that's very, very different from the way it was in years past. And as Mike said, we really want to make room for them, make sure that we enable them. They also play a strategic role with our customers. And that's important. We want our customers to have really a broad variety of choices of and oftentimes we partner with these SIs as well.
In other words, we will sub them or sometimes they sub us. So it's a very collaborative relationship that we have with them with our customers.
Thanks guys.
Your next question comes from the line of Walter Pritchard with Citi. Please proceed.
Hi. Mike, I just wanted to dive into the question or the statement you made in the release and you just mentioned on new ACV being at record levels, which I guess we'd expect given it's a Q4 and you're a growing company. I'm wondering, if I look at deferred commissions on the cash flow statement, it looks like the cash impact of that was roughly flattish year over year. And your billings, I think we talked about forecasting, but your billings definitely benefited from the 99% renewal rate, which I think is an all time high for your company. So just wondering how we kind of quantified the new ACV and it grew, but did it grow as the rates that have grown earlier in the year?
Because it seems like maybe it slowed down a bit right there.
Well, I guess the first thing, Walter, is we don't disclose the actual net new ACV, but you can see in looking at our deferred revenue and backlog that we just signed, you can see the gross increase in backlog and deferred revenue. And doing an apples to apples comparison of 2014 deferred commissions to 2016 is not an or 'fifteen is not an apples to apple because the 'fifteen comp plan was not nearly as rich as the 'fourteen comp plan. I will say in our guidance going forward for 2016, we're making our comp plan a little bit richer next year. And then it all depends, I would say in 2014, we had a lot more we had a lot of reps who really, really blew their number away with acceleration. This year, we had guys into acceleration, but they weren't blowing the numbers away as much in acceleration.
So you didn't have as much as bigger commission payments being paid out, but net net or net new ACV was up quite nicely year over year quarter.
Got it. And just a quick clarification on what Matt asked on the impact of services. I guess if we look at the delta between where you guided ProServe revenue and sort of where we were at, I'm wondering is the delta the impact on the lower ProServe to ProServe billing the same? In other words, the impact that 1.6 number, just trying to get a sense as to how the services may have impacted that number?
Well, the services is pretty much any services revenue that is recognized flows through immediately into billings. There's nothing up front with that.
Okay. Just one big thing for that is still the case. Yes.
Thank you.
Your next question comes from the line of Kirk Paterne with Evercore ISI. Please proceed.
Hi. This is actually Ted Lin on behalf of Kirk. Just wanted to ask, can you guys talk about whether you saw any extension of deal cycles or if you saw the initial size of deals change over the course of the quarter?
No, really didn't see anything different in terms of deal cycle and deal sizes was pretty consistent from what we've seen in the past. We had about 10 deals that were north of 1,000,000 dollars and that's been pretty consistent in that range.
Okay, thanks. Just a quick follow-up. Can you talk about any sort of momentum trends that you're seeing with respect to your App Store?
Yes. This is Frank. That continues to grow quite nicely quarter to quarter. I don't have the numbers right off the top of my head. But the number of apps that have been contributed to the store, number of downloads, all those metrics, they move sequentially quite a bit.
So I think there's about 140, 150 applications up on the store now. And it's going to be quite active. So it's good progress there since we introduced it in the summer.
Great. Thank you.
Your next question comes from the line of Alex Zukin with Stephens. Please proceed.
Hey, guys. Thanks for taking my question. Just two quick ones, maybe one for Mike first. Was there anything that you were disappointed by in the quarter? I mean, if I look at the net new customer adds in 4Q versus 3Q, they were down a little bit, 176 to 174.
If I look at the Global 2000 ads, they were also down sequentially a little bit. And obviously deferred revenue sequentially, the growth was a little weaker than last 2 years. Is there anything at all that you were disappointed by outside of kind of the error around billings guidance?
Really just the error in the billings that I mean, I take full responsibility for that.
Okay, got it. And then Frank, maybe just a question about product. 1, we've heard a lot about verticalization in the industry, particularly from Salesforce mostly. But as you look at the global SI channel and how important certain verticals are for you guys, Can you talk at all about the strategy around verticalization either from a product perspective or from a go to market perspective in 2016?
Yes. So you're correct that the ADSIs, of course, have a very strong verticalized go to market motion. We have not had that. I mean, the change that we introduced during 2015 is that we went to a business unit structure. I mean ServiceNow used to be single product, single market, mostly single channel type company.
Last year that all changed. We've broken our whole organization into business units. They're not verticalized. We're organized by product. And we've seen the effects of that quite dramatically because the emerging products have taken off very, very strongly over the year.
The business mix is changing very, very rapidly for ServiceNow because these new products are taken off with a lot of momentum and that is in part because of the organizational structure and the resources that are behind it. So we're executing in that mode right now. I'm certainly not excluding the possibility that we will have a vertical vector to our go to market motion as well. But we're still in the middle of going the transition to product, which is working out really, really well for us. Really, really happy with the progress we made in 2015, because it was really a big transition for the company to execute in that mode.
I did talk about customer service. That's certainly something that initially is going to get really focused on technology type businesses because we have very, very strong fit with the product there. But in the fullness of time, I think that will take on a vertical focus as well because that business is very different from one vertical to the next.
Got it. And then maybe on competition, as you go as you look at I mean, as you launch customer service and the adjacencies between you and sales force grow, what how often do you see sales force in deals? What's that competitive framework look like going forward?
Well, we see sales force in a number of places. Obviously, we've had sort of a border skirmish around a product that they call a remedy force which is really a product by BMC that sales force also markets that's based on the Force platform. That's not been a big competitive factor between us and Salesforce. Where we've seen them more is in platform opportunities where customers are standing up custom applications and they're trying to figure out whether they're going to do it on Force or they're going to do it on ServiceNow. What I will tell you is that with our entry into customer service management, I mean that's a head on collision with Service Cloud.
And I said in the prepared remarks, we've done 5 or 6 major transactions already and most of them were contentious with Salesforce. And there's no hiding from that reality So it's going to become more intense between us and Salesforce as we get further into 2016.
Got it. Thanks, guys.
Your next question comes from the line of Abi Lamba with Mizuho Securities. Please proceed.
Hi, thanks. This is Parthiv sending in Prabhay. Are you seeing customers implement the Geneva release for any new use cases? And any color on the possible effects of the release on ACVs would be very helpful. Thanks.
Geneva just came out in December. So all new projects will be that have gone live since that time they're going live. Hopefully, most of them will be on Geneva. Typically, our customer base shifts gear quite rapidly. And from in terms of new applications in Geneva, they're the 2 that I mentioned.
Security Management, there is a huge amount of interest in that new product because it's such a no brainer to layer that on to the platform strategy that our customers have with ServiceNow. And then the other one that's a little bit further afield positioning wise around customer service. And we were quite sort of surprised how IT has always been a conduit and something that IT has always been a conduit and something that we can leverage very strongly to get into these new use cases. But we have very high expectations to continue on selling a lot of operations management, software applications. This was very strong in 2015.
It will be very strong in 2016. And we have great expectations of these new services with Geneva in 20 16 as well. We just had our global sales kickoff in Orlando last week and they were introduced to our sales organization for the first time. So there's a lot of energy brewing behind those initiatives.
Great. Thanks.
Your next question comes from the line of Raimo Lenschow with Barclays. Please proceed.
Thanks for taking my question. Two quick questions. Frank, you talked about IT Opster in your last answer. Can you talk a little bit about how do you see that evolving in 2016 with Geneva in terms of like how meaningful will that be for you guys? Is it just a first step for customers to go in there or do you think that's going to be already meaningful?
And then I had one follow-up for Mike.
Well, IT Operations Management, I think last year went from 10% to 12% of our business. And it's not easy to do to grow your share of the pie considering that the whole pie is still growing at a blistering rate as well. IT Operations Management is an ideal add on opportunity for our sales organization. It's just a natural leverage of the core platform. We're only for example, with ServiceWatch, which is probably that we acquired about a year and a half ago, we just got done in the Geneva release with completely replatforming that acquisition.
That means that it runs on our cloud, it's reimplemented in has origins from it has origins from another company. We only have penetrated 5% of our customers with our products so far. It's a Red Hot product. So there's enormous upside for us to not just sell that, but it leverages everything else. It's used by a security product.
It's used in event management applications. So operations management is there's an enormous amount of runway for us there, and we're going to be building other assets and potentially acquiring assets in that area as well.
Okay, perfect. Interesting. And then a question for Mike. Mike, if you keep the hiring on sales and marketing constant, in a way that kind of means if unless sales productivity for the existing guys keeps going higher, that basically means you have a glide path going down. What's the puts and takes on your plan for 16 to kind of say or keep it constant because it's difficult to find new people versus I need to increase it if I want to keep the growth rate higher for longer?
Thanks.
Well, the driving factor behind adding roughly 400 plus people into our sales and marketing organization is 16 as we still truly do believe we are more constrained or I mean distribution constrained than markets. There's still a lot of markets, especially in Asia Pacific, where we're just starting to go into China and some of the other emerging markets in the world. And South America, we actually had a very good quarter in South America last quarter, and we have high hopes. Remember, this is a long sales cycle. So it's going to take a year when we hire these people to really see where we're able to get these people productive.
And based upon the opportunity we see, we think that's the right number to continue to add people at that pace.
Yes. So the acceleration can only cut like a lot of these are in greenfield markets where you have to kind of see the market and grow the market and then you could do something with something more. Is that the right way to think about it?
Well, that's part of it. But remember, we are as well continuing to split territories in North America and EMEA because we are not saturated with salespeople. Listen, we still don't even have 50 percent of the Global 2,000 in North America. There's a lot of those that still aren't covered yet. We need to have more people.
Okay, perfect. Thank you.
Your next question comes from the line of Karl Keirstead with Deutsche Bank. Please proceed. Thanks.
One for Mike, one for Frank. Mike, just to be clear, and I think it's a question that Walter was trying to drive at a little bit earlier. If you look at your billings guidance for 16 of 33% to 34% in constant currency, Is there any way for you to sort of quantify what the slower growth in services and narrowing your services focus is having on that constant currency growth? And if you would encourage The Street as a result to focus a little bit more on subscription billings? And then for Frank, I'll just throw it in now.
Investor interest in AWS, Azure and the public cloud shift is very high. It's probably very early for you guys. But I'm curious, among ServiceNow's customers that are making that journey, have you seen any impact? And are there any ITOM or other tools that could actually see a demand lift as customers move workloads? Thank you both.
So I guess, Karl, I'll answer first. The bulk of our billings comes from subscription, not from professional services. If you look at where our professional professional service guide in revenue, that is pretty much dollar for dollar what our total billings is going to be for subscription or for professional services. Now when you look at the balance which is left there, which is the bulk of the 1.6, the subscription, most of that is actually coming out of billing our contracted backlog, then renewals and then new business. And our guidance is the $1,600,000,000 and that's what we're comfortable with right now.
Because Frank, your question about public hybrid cloud, we actually think that trend is very beneficial to ServiceNow. And the reason is we have never really focused on managing deep infrastructure. That's more been the legacy focus of companies like BMC and HP and IBM and CA. What we've always done, we've always focused on the service orientation, understanding the operational characteristics and availability performance of the services. That is just as important actually it's even more important in the public cloud type of environment because customers will be deploying and redeploying constantly between these different platforms and understanding what services are affected by what cloud is what we do and that's going to be really important.
Secondly, I will tell you that our focus on service integration, which really means is that we can really create a a single service experience for all these different cloud resources, right. All the requesting of these resources, the provisioning of these resources, that's becoming an intense focus of our business as well. We are the company to provide that service integration infrastructure for the public cloud. So these are things that are going to help and fuel our businesses as opposed to become an impediment to our business because we're really not focused on deep infrastructure. That's been that's where the legacy companies have been.
That's not where ServiceNow has been or where we're
Okay, great color. Thank you both.
Your next question comes from the line of Mike Casano with Pacific Crest. Please proceed.
Yes. Hi, guys. Rob Owens with Pat Crest. Couple of questions around the ITOM and the opportunity. You mentioned about a 5% penetration rate at this point.
Can you help me understand,
just with those customers, what
is done to ACV overall? And I think 2016 was pointed to I think 2016 was pointed to is kind of a critical year inflection point for ServiceWatch. What metrics should we expect to see out of that portion of the business? Thanks.
So the only new thing that we're going to start to disclose with our K, which is going to get filed is, as we've told people is now we are we started tracking Itom revenue separately because it is licensed different than the rest of our products is done on a per device or per script basis. And so for 20 15, Itom revenue was 8% of our total subscription revenue. I think for the quarter it was actually 8.2% for Q4. And so that's the one new metric that you're going to start to see and you'll see that in our quarterly numbers as we go forward for 20 16.
So if we think about that from a bigger picture, what's it typically add to a customer that's taken it in terms of ACV?
It depends upon the customer's environment. We have some customers that have almost doubled their ACV. We have others that are and these are we have a number of $1,000,000 plus deals and really ServiceWatch has been a key piece of that, but it's not just ServiceWatch, there's other things as well too. We have another customer who is paying us over about $6,000,000 and almost 2 thirds of that is, ITOM. So it depends upon the customer.
Thanks for the color, Mike.
This is Frank Gaurav. I mean, we believe that the ITOM business is from a revenue standpoint, a booking standpoint is easily equivalent to what we've had in service management and over time will be bigger than that.
Thanks, Frank.
You bet.
Your next question comes from the line of Greg McDowell with JMP Securities. Please proceed.
Great. Thank you. Just one question for you, Mike. We only get that backlog number once a year. So I want to drill a little bit into that for the full year up 40% constant currency.
And I just wanted to ask, I mean, there's been a pretty close historical relationship between the backlog and deferred and next year, 2016 revenue could be higher than your guidance you just 16 revenue could be higher than your guidance you just provided. So I was just wondering, is there anything different about the components of backlog this year than previous years and maybe how FX is impacting what's in backlog? Thanks.
So as we did mention that our backlog, our reported backlog as of December 31 is $65,000,000 year over year just because of FX is down. And once again, our guidance we're comfortable with the guidance we gave for both our billings and revenue for 2016.
Your next question comes from the line of Justin Furby, William Blair and Company. Please proceed.
First on Itom, Frank. I might have missed this, but could you can you call out in terms of new ACV in Q4 what that was and what it grew year on year? I'm just curious when you think about fiscal 2016 and your billings guidance and the different areas of potential upside, what you think maybe is the biggest opportunity whether it's platform, Itom, certain geographies, different package apps, just anything that may surprise you to the upside? And then I've got a follow-up.
Yes. I think I told them for the full year, I think grew around 66%, somewhere around there. So that's that number. As I said earlier, I have huge expectations of our efforts. We're doing very large transactions in this area.
I think the market for ITAM will be is bigger, will be bigger than for IT Service Management and the combination of these products, especially with the way we're approaching it, which is very different from what historically has been done, is super compelling. And ServiceWatch a very catalytic technology because it helps customers understand what opportunities they have to really advance how you manage services in an enterprise versus just managing infrastructure. So that's a big one. Obviously, we have a lot more irons in the fire right now. So our business is just becoming very exciting because we're just pushing on on a number of different areas and they're all moving.
And it's just we used to be a business that was driven primarily on the replacement of legacy help desk businesses and we've come an awful long way since that time. We're just becoming a very strategic platform for our customers.
Got it. And then Frank, just a follow-up, just you talked a little bit about I think maybe Mike did about the different comp plans. Just curious if you could give a little more color in terms of the thought process of fiscal 'fourteen versus 'fifteen and 'sixteen and why you sort of changes back and forth there?
You're always trying to tweak your comp plan And through our sales organization, there were decisions to change the plan. And coming into 2016 now, we decided we wanted to make our plan a little bit richer because that will help attract people and retain people in our sales and marketing organization.
Yes. This is Frank. The one thing I can add to that, you're probably wondering why not these plans all get cheaper consistently over time. Again, it's not a spreadsheet. Sometimes when we're adding territories, where people are going to need more time to get productive.
We're not going to have an aggressive where we are going to have an aggressive comp plan there, right. So the bigger you get, the more you're in nascent territories, you have to tweak your plans to make sure that people have an opportunity to make money. So depending on what phase we're in, what territory we're in, you're going to see that move around. So I think we're being just very thoughtful that we're doing it the right way rather than taking purely a spreadsheet mentality to that thing.
Got it. Thanks. And then if I could just ask one more, just on Q4 billings, and I hate to go back to it, but services revenue, Mike, I'm just curious if the difference between you being the midpoint of guidance versus beating it, does it have to do with services? I guess, did it surprise you in
terms of the deflection to the partner
Your next question comes from the line of Jesse Hulking with Goldman Sachs. Please proceed.
Thanks for taking my question. Frank, when you look at the mix of opportunities on the service management side of the house, how is the mix trending between what you might call traditional ITSM and finance facilities, HR, kind of the newer platform opportunities?
Yes. I don't have any sort of hard data to sort of characterize that in a very fundamental way. But more on a in a qualitative sense, the vast majority of our customers are now looking at service management really as an enterprise initiative, as an enterprise platform. They're looking at service integration strategies. They really don't want their organization to have to know that you have to go to IT for this thing, you got to go to HR for that thing.
People shouldn't have to know what the boundaries between organizations are, especially when it comes to procurement. Does this go through IT? Does this go through facilities? Does this go through purchasing? So that's where organizations are looking to put a service cloud infrastructure in place, where nobody needs to know what happens behind the curtain.
That's the whole nature of cloud is that you obfuscate the whole back end infrastructure and you just don't need to know. You just submit your request and it gets automatically provisioned. And it works the same way as Federal Express and Amazon. Information will find you. You don't have to keep checking back.
That's really what our customers are after. Yes, oftentimes IT is the starting point. I think that will be the case for a long time to come because IT tends to be the leader in the organization that's really bringing the service model to the other service domain in the enterprise. But we probably have 300, 400 customers now that are on HR Service Management. That's growing a leaps and bounds.
We have all business units around it. Customer service also ties in facilities management. That's a big area because that's now the external facing side of service management. So we just think that we have just tons and tons of opportunity. I mean, the days that this was strictly an IT function, they're well in the past at this point.
And a quick follow-up, I'm looking at your investor deck and you've broken out your addressable markets and provided a lot of granularity about how you're arriving at those numbers. But a lot of them are outside of traditional ITSM. Outside of ITOM, which you've broken out metrics for, which one of those buckets, whether it's customer service or PPM or another bucket, do you expect to have the most growth in 2016 and into 2017?
Well, I don't have a crystal ball. All of those things are hot. They really are. They're on the move. Depending on who you ask, you'll get a different answer.
Security is red hot. Customer service surprised the hell out of us. The deals were very large. They were very rapid. They came from places that we didn't necessarily expect.
So we're learning all kinds of things. The combination of PPM, which is project management and financials is becoming a very hot commodity as well. We have such a nice opportunity upselling from our platform with all these different services. So it's great to be in sales at this company.
Thanks.
Your next question comes from the line of Steve Ashling with Robert W. Baird. Please proceed.
Thanks so much. Wonder if you could just comment first of all on ELA activity in the period if there was much and if you're seeing an increase in that?
No, we really didn't see ELAs in the period at all. It was our typical licensing.
Great. And then lastly, ITOM, everyone has been drilling on it and you guys have pointed out that really there's a great enterprise opportunity. Is there also a commercialmidmarket opportunity with the ITOM products?
Absolutely, there is. I don't know if we've ever said something to the contrary. That really doesn't stop at the large enterprise doors. Our products scale down very nicely even in Express. One of the things that we had to add to Express was our discovery capability.
That was one of the things that was glaringly missing in the first incarnation of that product. People had to have that. And you're talking about really small shops now that want to be able to discover all the laptops and desktops servers that they have and be able to manage the operating histories. So I don't know, Itelm is integral to any service management deployment, whether it's huge or whether it's small.
Perfect. Thanks so much.
Your next question comes from the line of Kash Rangan with Bank of America Merrill Lynch. Please proceed.
Hey, guys. Thank you. I'm just looking at the stock down about 15%, big move. And I'm wondering to myself, as solid as your growth is, there is a bit of deceleration in billings. Relative to where you were at the start of the year, whether you look at ACV of your G2 ks, the growth rate there, the sequential deferred revenue growth rate.
Now on the flip side, you are turning way the hell more profitable than anybody expected about a year back or so. So clearly your cash flow and op income generation are significantly ahead of people's expectations, but the growth did decelerate a little bit. And I do completely appreciate the point that you had you known what you knew on December 15, the numbers would have been right in line, midpoint or even high end perhaps. Is part to slow down the rate at which you're not slow down the rate at which you're hiring, but the second derivative of sales headcount, you're adding 400, you added last year 400. Is this a conscious decision that as you progress being a larger company going through revenue deceleration that you get that natural margin expansion?
Or is it that the market itself is somewhat limited that you have to slow down the growth rate and not necessarily keep up that $1,000,000,000 business growing 50% as you have been at the start of this year?
This is Frank. Maybe again, I can put a little bit of an angle to this. We went we are still going through a bit of a transformation in the sense that we are becoming a multi product, multi market and even a multi channel type company. That before, we were literally scaling on a single product, single market, single channel. And by the way, that went exceptionally well for us.
But the transformation, as I just described it, is not a trivial on over a year ago. We completely changed our product organization and to be able to drive on multiple fronts at the same time. And we have gradually implemented that focus throughout the organization in the solution consulting teams, which is the presales organization and the sales organization itself, so that we can bring that multiproduct orientation to the entire company. That's not an easy transition to go through. You just don't keep sort of running bodies and maintain the same momentum because of different kind of hiring profiles, skill profiles, different organizations that absorb these people.
But we went through a ton of that transition in 2015. We feel we're in a really, really good place to be able to grow and expand with the structure in the model that we have. We'll be able to buy assets, we're able to build assets and really add on to our model. So that's probably the best explanation that I can give. Obviously, there's large numbers as well.
We just cruised through the $1,000,000,000 full year revenue. We haven't been there yet, right? And so we're also getting used to the scale and size of everything that's going on in this company. We have offices in 64 different places around the world. It's becoming a good sized business and we're growing into it and we're pushing hard.
So feeling good feeling very good about where we are in our evolution.
Got it.
And one for Scarpelli. No change to close rates in Q4 relative to Q4 last year or was there any change sequentially or year over year? And if yes, what kind of close rate assumption are you using for your billings forecast, Mike, for 2016? That's it for me. Thank you.
So first of all, we never disclose close rates, but I think there was nothing unusual about this Q4 in comparison to last Q4. And I'm comfortable with the guidance we gave for 2016.
Great. Thanks guys.
Your next question comes from the line of Derrick Wood with Susquehanna International Group. Please proceed.
Thanks. Frank, you mentioned in your prepared remarks the strength out of the commercial business and the productivity you've seen there, but didn't hear any commentary on the enterprise side. Could you just characterize that kind of the level of productivity tracking out of that segment?
Yes. One of the reasons I mentioned the commercial business is because you guys got so rattled a year ago and it took several quarters to shake that off. So I thought I'd just make a few put some color on that business because it's been a very successful transformation for us. The reality is, our business is sort of fifty-fifty, large enterprise, globals on the long hand and then the commercial business, the other half. So we have to really drive both sides of that business equally hard.
I mean, our growth assumptions are based on both those business to be able to sort of maintain that 50% share of the overall pie. But there's no doubt that if you left everybody here to their own devices, we would gravitate towards the very large enterprise because those are the most productive, most lucrative business relationships that we have in this company. And that's the reason why we created the commercial organization because we're not going to let that happen. We're going to make sure that we would have dedicated focus on these other markets. It's more fragmented, deals are smaller, but it's still outstanding business for us and we like it.
And Derek, just to support the strength in enterprise, we did add 20 6 Global 2,000 in the quarter, it was actually 33 with adjustments with acquisitions and stuff. So we now have 638 Global 2,000 and you saw that we now have over 200 or we have 230 customers that pay us over $1,000,000 a year each. I think the average is right around $2,100,000 Okay. That's helpful.
And then it
continues to grow. Okay.
And then and Frank, you mentioned the CSC and Accenture having acquired 2 of your biggest partners. Just be curious to hear how those relationships have evolved? Has there been any disruption or vice versa, are you seeing more tailwinds with kind of resources and pull through? Just to hear about how those evolved would be helpful. Thanks.
It's actually made our relationships with those folks more intense, more strategic. We've just become more important in terms to them as a platform than we were before they make these acquisitions, right. Sort of fun and games is over with. We now have real life investments in it. They're real businesses, they have managers, they have plans, they have targets.
I mean Accenture was a premier sponsor at our global sales kickoff last week. This is a really big growth opportunity for them and we're happy to be partnering with them. We were the nice thing about having folks like CSC and Accenture is they have transformational capabilities that they can bring to our very large customers. We're really raising the expectations on what outcomes people really should expect from ServiceNow deployment. So we're thrilled to have these people in our business and our customers are happy as well.
They have a real good variety of choices, a very broad pool of talent to engage. And that's been a complaint that we historically have had is that we grew very rapidly and we were always exhausting the resources in the marketplace. So this is one of the reasons why we've carefully cultivated our ecosystem. We didn't want to crowd out our partners because we would really constrain our own growth if we did that. So I think these relationships are great and they're going to be growing and more important become more important as we go on here.
Thank you.
Your next question comes from the line of Phil Winslow with Credit Suisse.
Frank, you mentioned continuing sort of increasing TAM or just applicability of your guys' services, security, customer service, etcetera. When you think about just the go to market strategy here, I mean, is there anything changing as you just continue to expand the applicability in 2016 versus 2015? I know you touched on the comp plan, but anything sort of structural to the sales force of the go to market strategy? And then a quick follow-up to just for housekeeping items. I wonder if you could just quantify the billings error there.
Was it $4,000,000 $5,000,000 just sort of how much lower would have guidance have been?
So the billing error was $5,000,000
On your question, Phil, is Frank. The structural difference that we started that we have embarked on that's still going on is that we have a high degree of product specialization in the various organizations and we started that on the presale side, we have it on the sales side, we have it on the professional services side. Obviously, this all started with the product team. So our whole organization has a fully built out product dimension to it. And but not all deals have the equal the same amount of product specialization.
So that investment will be ongoing as we scale, we'll be having more and more dedicated resources that relate to these specific areas. You can imagine security management, we're not a security company by our DNA set, if you will. But we stood up product organization with nothing but security people in there. We have always had security people in the field because being a cloud company, security is a really big topic of conversation with our customers. But we have to have very with our customers to with our customers to drive those kind of businesses.
But the opportunity is so great that for us to make those investments is a no brainer and that's what we're doing.
Got it. Thanks guys.
There are no further questions in queue. I'll now turn the call back to Michael for closing remarks.
Thank you. As a reminder, a replay of this call will be available in the Investors section of our website. Thanks for joining us
today. Ladies and gentlemen, that concludes today's