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Goldman Sachs Communacopia + Technology Conference 2023

Sep 6, 2023

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Thank you. All right, what do you think? Shall we get going? Should we get going? Yes, we should get going, because we have a very special guest here, Bill McDermott. Thank you so much, Bill, for coming to the Goldman Sachs. I think it's your second year in a row, third, fourth year in a row.

Bill McDermott
Chairman and CEO, ServiceNow

That's right.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Second time at the Palace Hotel, the lovely Palace Hotel. You guys have heard the story. Bill, I met you first in 2003, Sapphire, I think May or June 2003.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

I came away feeling inspired and I'm still inspired.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Every now and then, when I feel like I need a little bit of inspiration, I, I talk to you, and I'm back flying like an eagle all over again. So thank you for the tremendous impact you've had on me and the industry, and the impact you're gonna have in the future on the industry. You're gonna build this defining enterprise software company of the 20th century... 21st century, sorry. So, what does the future look like? What, what does Bill want to accomplish for the company and for shareholders in the next 4-5 years?

Bill McDermott
Chairman and CEO, ServiceNow

Well, Kash, first, I wanna thank you and everybody here for having me. It's really an honor to be with you, and it's a lot of fun, and I get as much inspiration from you as hopefully I give you in return, so thank you so much. You know, I came here, you know, I'm about to enter into year five of ServiceNow. I don't know where that all went. But there are two, I believe, two main forces that shareholders should be very excited about when it comes to ServiceNow. And this idea of these two waves of digital transformation are converging at once. One wave is really the great reprioritization-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

Where companies are now really leaning into platforms that matter. And we have proven we are one of those, based upon our long-standing track record of winning results. Think of us as the UX layer for the enterprise, and I do repeat, nobody has to lose for us to win. We reside above the mess, we clean up the mess, and we make the mess more efficient. So that's one major wave. In the consumer application world, they're all looking for super apps, so I want you to think about this ServiceNow platform as a super platform. Great reprioritization, we're gonna win it all. And then, on the other side, this other wave that's coming and converging with this idea of one UX for the enterprise is obviously AI and GenAI in particular.

And what's super cool about what we are doing is we are composing LLM models that are domain-specific and targeted specifically for the ServiceNow platform, and that gives us an advantage because we've had that data in our control for 20 years. It never leaves our platform, and customers have a lot of confidence in the reliability of that data and what we're able to do with it. So my goal-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

Is to make ServiceNow the super platform for the enterprise, where if you think about people, processes, data, and devices, it can all converge on this super platform for the enterprise. That's what we want to pull off in the next years.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Awesome. Fantastic. So you, a lot of how you're able to accomplish this in the future, will depend upon the lessons you've learned in the last, 4-5 years, right?

Bill McDermott
Chairman and CEO, ServiceNow

Right.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

What are the things that you've learned during your tenure at ServiceNow? You've managed through a downturn. We had the big surge in business because of COVID, et cetera. We went through high interest rates, low interest rates. What are the lessons you've learned from the past 4-5 years that you can apply to the process of scaling this company to where you want it to be?

Bill McDermott
Chairman and CEO, ServiceNow

Sure. Well, again, I look at everything through The Winners Dream. When I came in-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

I love that book, yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you so much, Kash.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah. Could you tell us a little bit about that book? What are the key... If somebody does not have the time to read the book, which I highly recommend that you do-

Bill McDermott
Chairman and CEO, ServiceNow

Yeah

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

But what are the key takeaways from that, your key lessons?

Bill McDermott
Chairman and CEO, ServiceNow

Well, the key to, the key to Winners Dream, begins with an early quote from the great Robert Kennedy when he said, "Some men see things as they are and say why. I dream things that never were and say, 'Why not?'" So through all of my business experiences, whether it was a teenage entrepreneur or coming into the business world, knocking on cold doors for a living in New York City at 21 to today, it was always about a great dream that was put together with amazing people.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

That's including your employees and your customers, and we never lose sight of who we work for. We work for the customer. So I think the big idea in ServiceNow, and the track record over these years, has been really to focus single-mindedly on transforming customers and their businesses and being ever loyalty, ever loyal to them and the innovation-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

That we are creating for them. That innovation happens in geographies, it happens in industries, and it happens in personas, but it happens at mass scale.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

That's why it all started with The Winners Dream to be the defining enterprise software company in the twenty-first century.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

And you were using The Winners Dream to articulate the key lessons learned over the last 4-5 years, and I interrupted you by asking you to-

Bill McDermott
Chairman and CEO, ServiceNow

Yeah, I-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Summarize the book. Sorry about that.

Bill McDermott
Chairman and CEO, ServiceNow

I think the big lesson is this: We have a great product. I think all great companies have to have a great product, and we have a wonderful engineering team, beautifully led, and we have a great product, which is a platform. And the thing about platforms and this great reprioritization I am talking about is there's an app for everything, but nobody wants every app. They want to clean up the mess and invest in platforms that truly matter, with consumer-grade UX and incredible capability to just get the job done. And so we moved heavily into focusing on our core, which, as you know, began with IT, expanding that with the employee experience, which came in very handy when you think about COVID, and getting Delta's 40,000 employees immediately activated on the ServiceNow solutions that we brought out in a week.

Or Scotland, with millions of people on ServiceNow in COVID. So really, this whole platform approach to IT, the employee, and think about customer service. It's much more than taking money out of people's wallet with a 360-degree view of their wallet.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

It's about the messy middle.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

It's about that whole back office-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

and the customer journey on an end-to-end basis, which is why the Customer Service Management solution at ServiceNow has scaled so beautifully. And now, it's about what we've learned with engineers.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

Your company has thousands of engineers. Lots of companies have thousands of engineers, but we also have citizens that are gonna develop apps, and the reason that they're gonna develop apps is because there'll be 750 million net new apps built in the next two years, and there's not enough engineers to build all of them. So not only do we have to service the engineer on text-to-code or text-to-workflow automation or text to new app development, but we have to do that for citizens, just like you and I, that work in the enterprise-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

... that have to build apps that get the job done so simply that it scales.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

And when you put all that together on one platform with one data model and one architecture that scales to infinity and beyond, you can become the super platform-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

Which is what I've learned. And I believed strongly in our vision to do this organically, that we would bet on ourselves, that we would cut the boat loose and go out to sea and believe that we could achieve it.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

That has actually now been proven-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

To be the right strategy, and it's working.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah. To your point, since you joined, the customer workflow has now gone up, I don't know, multiple times over. It's a billion-dollar-plus business?

Bill McDermott
Chairman and CEO, ServiceNow

Multiple times over. It'll be our next billion-plus business.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

We could also say that for the creator.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

What we've done now for the citizen developer and the engineers-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

Who are really catching fire-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

On building net new apps on the Now Platform.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

But the cool part of all this is, it's all integrated. 85% of the digital transformation story in the marketplace today does not deliver a positive ROI. And people say: "Why doesn't it work? Why can't we get a positive ROI?" Integration. There's a five-decade mess of multiple solutions, applications, and platforms and operating systems and databases, and then there's this release on the on-premise, and this one made it to the cloud, and the other one didn't, and what do I do with the upgrade? And is it co-located, and where should I put it? We got that mess under control with one UX and one steady platform that's expanding across the enterprise, and now that has caught fire, and people are like, "I'll start retiring the things that aren't adding value.

I choose to invest in platforms, not a million points of light that never give me a positive ROI." So this great reprioritization is really happening.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm. Mm, mm. Let's talk about vertical solutions.

Bill McDermott
Chairman and CEO, ServiceNow

Sure.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Telco, public sector, FinServ, you've had countless examples over the past several years. At the same time, I watched with great excitement how you built the vertical solutions product line at SAP and how that gave the second, third inning and a new breath of fresh air for a company that was contributing. Right? Tell us about this vertical journey here, not just a go-to-market that is focused on salespeople selling to telco, but the-

Bill McDermott
Chairman and CEO, ServiceNow

Right

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Product itself is-

Bill McDermott
Chairman and CEO, ServiceNow

Sure

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Is verticalized.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Tell us about that journey and the opportunities that ServiceNow has.

Bill McDermott
Chairman and CEO, ServiceNow

Well, thank you, Kash, for that question. Customers want solutions, and birds of a feather flock together. So if you think about an industry, there's the market-leading brands that want to transform their business on market-leading platforms, and then when one does it, many other tend to follow. So if you look, for example, you mentioned Telco. AT&T uses ServiceNow for their 5G strategy, their digital fabric strategy. We are their platform of choice to run their business. If you look at JPMorgan, you mentioned financial services. They have a 99%+ improvement in their innovation rate. What used to take 32 days to bring to the market now takes an hour and a half on ServiceNow. Plus, they announced a $50 million savings on ServiceNow. I think that that is per annum, and probably conservatively. At their financial analyst day, we're honored by that.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

Goldman Sachs is a great customer. Thank you very much, Goldman Sachs.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

We're deploying it right now.

Bill McDermott
Chairman and CEO, ServiceNow

You, you are, and you run ServiceNow for IT?... your UX, your employee experience strategy, and your customer service management strategy. And you have 7,000 engineers in Goldman Sachs, and I believe the creator strategy could be immensely important, especially with the combination of GenAI. And incidentally, one call-out I wanna put out there also for Goldman Sachs, which we did together, was something called Welcome Connect.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

Because, David and your company had a very strong vision to connect refugees.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

He's coming tomorrow, David.

Bill McDermott
Chairman and CEO, ServiceNow

It's awesome.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Please tell him I told this story.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

You're gonna see him later. Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Oh, yeah, that's right, tomorrow!

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Connecting refugees to their sponsors-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah

Bill McDermott
Chairman and CEO, ServiceNow

When they come to the United States from all the various challenges that we see going on in the world today on the ServiceNow platform. We sponsored that together, and it's just a beautiful thing. So I could also go on with manufacturing and healthcare and life sciences. So what is the reason for all this?

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

First of all, if you wanna be a market maker and a winning company and really dominate, you have to have industry-specific solutions to fundamentally rethink how industries win, help them see around corners, and constantly innovate. But also, you retain those customers 100% of the time, they don't leave you, and you easily get a 30%-40% uplift in the industry-specific SKUs that those great companies use. So you get your baseline revenue from the horizontal platform, but the industry, industry SKU on top then gives you 30%, 40%, and sometimes 50% uplift, and that's without the GenAI impact-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

Of these amazing use cases. I'm sure we'll talk about some of that later.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Absolutely. Yeah. Yeah, we're... I didn't wanna make it just about GenAI.

Bill McDermott
Chairman and CEO, ServiceNow

Uh, no.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

There is a core value of ServiceNow, and-

Bill McDermott
Chairman and CEO, ServiceNow

Yes, it is.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah. We'll get to service. The Knowledge User Conference, you had a significant pickup in your pipeline-

Bill McDermott
Chairman and CEO, ServiceNow

Yeah

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Coming out of Knowledge. Tell us about what your view of the follow-through is that, how is that pipeline growth benefiting ServiceNow as you start to execute the next several quarters?

Bill McDermott
Chairman and CEO, ServiceNow

Sure. Well, very, very important, we have a, an event we call Knowledge. Some of you come every year. It was in Las Vegas. Just in financial terms, there was $3 billion in pipeline that attended, so people that have an interest in our company, $3 billion. After the event, we had an incremental net new $500 million created at the event, so that's how we measure things. Did we get a net new ACV kick out of the event? Yes, we did. And we explained to the world what our innovation plan is, what our roadmap is, and I was especially moved by the fact that Jensen Huang himself came from NVIDIA to announce, along with ServiceNow, the serious partnership we have with generative AI, building LLM models specific to the ServiceNow platform.

And we're very honored by the partnership with NVIDIA, and I think that was a really beautiful moment because the next day, when NVIDIA announced earnings, they went up $185 billion, and I was very certain it was all because of the keynote at the Now Knowledge Conference. So, you know, it's really, it's super cool just to see customers dig in with us. And really, the highlight of the whole event was GenAI.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Next year, we want him to come back to your conference and have your stock price go up.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah, absolutely. It could happen today.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

So on that, and since you brought up generative AI, what does the product roadmap look like? And I know you've got CJ, one of the best in the business, working on things. So what were the new opportunities you uncovered as a result of having Jensen over and developing your own LLMs, et cetera?

Bill McDermott
Chairman and CEO, ServiceNow

Yeah, I believe CJ is the best in the business. I believe our engineering team is second to none. I really do. And, you know, we have been very committed to that team and really built that team, and it's strong, and it's incredibly resilient. But what we wanted to do is really build things and showcase what we've done. When I first came to the company, you might remember, we acquired a company in Montreal, Canada, called Element AI.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

And it was not for the revenue. We haven't bought an ounce of revenue. It was all about the data scientists, the great engineers, the incredible workforce that is in Canada around AI, and a Turing Award winner in terms of the founder of the company. And it all came to ServiceNow at a time when people weren't even talking about it.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

We started building large language models specific to the ServiceNow platform with NVIDIA then.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

We've been doing it for 4+ years with NVIDIA, and even more than that with ServiceNow. We're not dealing with wet paint, and we were announcing AI with our pro version several years ago, if you remember.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm. Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

And our pro version of our platform actually sees a 25% uplift in the pricing power that goes along with AI. And now, on September twentieth, we have a release called Vancouver that is going to unleash lots of innovation in AI, in IT, in the employee experience, in Customer Service Management, and of course, in this creator for the citizen developer to text to code, text to workflow automation, and text to new app development, which I think will be a sensation. This is also gonna culminate with the sales force of ServiceNow turning on.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

Because we have lots of bandwidth now to talk to customers about, not to mention the 150 lighthouse accounts and the 100 beta customers we now have experiencing-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

100 beta customers

Bill McDermott
Chairman and CEO, ServiceNow

GenAI LLM models on the Now Platform, 100 beta out there right now. And so we are not constrained by the demand.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

Let's put it that way.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm. And what are they saying, what are the early results like?

Bill McDermott
Chairman and CEO, ServiceNow

It's amazing, because we're not talking about moderate improvement, we're talking about breakthrough improvement.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

So if you're an insurance company, and you wanna completely rethink the underwriting process on the Now Platform, that has a pretty nice payback. And all these industries have their own scenarios-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

And that is what we are working on. But again, specific to the Now Platform, 'cause when you work with that data, and it's controlled in our cloud, it consumes a lot less of the params around GPUs and so forth, that you would compare to a ChatGPT in the consumer world. So this is highly controlled, highly reliable, with great results and great ROI, and that's why our customers are excited, 'cause we're not trying to be all things to all people. We're trying to be the best version of ServiceNow. And this might just be the iPhone moment, not just for the industry, but in particular, for ServiceNow.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm. We had our chief economist, Jan Hatzius, here yesterday, and he's been making the call that it's going to be a soft landing, and he's been right so far. We have—we just developed a term called software landing. It's very proprietary to Goldman. I am curious to get your thoughts. So Jan's been—Jan's lowered the probability of a recession from 20% to 15%. And the world economy seems okay from his perspective. Rate increases probably are done for the most part, maybe one or two more. What does that mean for ServiceNow in calendar 2024? After going through a period of deep instability, uncertainty, waiting for the recession that never happened-

Bill McDermott
Chairman and CEO, ServiceNow

Right, right

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

What could life look like in 2024 if things stabilized?

Bill McDermott
Chairman and CEO, ServiceNow

Yeah. Well, I think we've proven that we're an all-weather company, 'cause we've operated in difficult conditions. Whether it was COVID, you know, the war, the various economic scenarios around inflation and interest rates, and all the other crosswinds that, you know, you can think of, and we've performed very well. What I see happening is the market is looking good, and it's looking better for 2024 than it did for 2023. 'Cause in 2023, you're still burning off 2023 budgets, and disproportionately, I think we're winning our fair share of that. But in 2024, according to the experts like IDC and others, IT budgets will double. It will double.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Double in one year, or?

Bill McDermott
Chairman and CEO, ServiceNow

Double in one year. So you're talking about a 3.5% IT spend going to 7%. Now, let's layer some more interesting data on that. Platform as a service was forecasted to be 30% this year, and software as a service, 17% this year. If you start putting increased budget on that-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

We would then probably be not just in the best neighborhood, we'd also be on the best street, and then you can determine if we're the best house on the best street. But in all those scenarios, spend's going up.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

The other thing I'm pretty sure of-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Even 2.5% growth rate going to 7% growth rate, yeah.

Bill McDermott
Chairman and CEO, ServiceNow

Broadly.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

And then-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

SaaS

Bill McDermott
Chairman and CEO, ServiceNow

Platform and SaaS going up way more than that. But then the other thing I'm seeing out there is the customers are saying, "Where am I getting more budget-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

From other departments to put into my GenAI initiatives?" No CEO wants to walk into the boardroom, and when the board says, "Gee, what are you doing about AI? Like, what's your AI strategy?" And they don't wanna really be in a situation where they don't have one-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

And they're not going after it, because everybody knows this is the moment, and if you miss this moment, you could miss a market. You might actually miss being a competitive entity if your competition moves faster. So there's a race that's going on right now.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

Decision makers are leaning in.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

That's exciting to see that, 'cause I've wondered, where are we gonna get that, 15% more, 20% more? But not everybody gets their AI products to be funded at the same rate.

Bill McDermott
Chairman and CEO, ServiceNow

That's why I say the great-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

I've had questions from investors: "Who's the AI loser? Which company is not gonna be able to get that gain?

Bill McDermott
Chairman and CEO, ServiceNow

Right. Well, I think, again, I go back to this, these two waves. Please think about this great reprioritization and the move from operating systems, databases, and on-premise applications to cloud-native platforms. That's number one. Number two, once the customer has determined that, they know they're going after the AI revolution, and we believe, as the first mover in the enterprise, SaaS, PaaS market-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

Aside from the hyperscalers, I don't see anybody that has a better platform to capitalize on this moment. And you say, "Well, why is that?" Because if you're in a single-threaded category-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

You can build single-threaded applications for that category, and you'll do okay on that. But we're the platform that goes across all of them.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

And therefore, our lion's share of the wallet spend should be, in relative terms, quite nice.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm. I know that we've talked a little bit about Pro Plus.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

And the price uplift you get on Pro Plus, and immediately it drew some questioning, "Can you really do this?" Yeah, we're gonna discount, but can we really get now 30% more lift? So if you could just enlighten us on the value that the customer is gonna be getting in return for the Pro Plus-

Bill McDermott
Chairman and CEO, ServiceNow

Yeah

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

to deserve its pricing treatment.

Bill McDermott
Chairman and CEO, ServiceNow

Absolutely. So the main thing is, keep this in mind, we don't wanna do anything that's not in the customer's greater interest. So all of these use cases have a great ROI, and the customer is getting much more than any share that ServiceNow would extract out of the value of these ROI cases. So it's all about the customer, and not, for a single second, do we think we can put a product on the market that we charge too much for, and the customer didn't get the value out of it. It would be a waste of everyone's time.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

So what we're seeing is, in the SKUs, in the use cases, and the betas we're running, the reliability, the leverage the customer's getting is immense, and therefore, we feel very strong that there'll be more seats, and there'll be more value per seat-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

Than even our Pro version was-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

When we first introduced it years ago.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

We have a very thirsty market for this innovation, so it's all coming together at the right time.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Your view that AI is top of mind for your customers is shared by many of the CEOs that have been presenting here for the past couple of days.

Bill McDermott
Chairman and CEO, ServiceNow

No doubt. This is—like, this is the AI... This is a moment. This is the iPhone moment for the enterprise.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

It really is the iPhone moment for the enterprise, and I think uniquely, if you can connect people, processes, data, devices together in a holistic solution that's relevant to industries, that serves the greater good of the personas that are operating in these companies, and you have a company that's already operating at scale-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

You have Vancouver, but we'll release more AI solutions in Q4, too.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

We have Washington that's coming out in Q1 of next year.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

The thing that I have to give a shout-out for is the incredible work ethic of our team at ServiceNow. They are working tirelessly-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm

Bill McDermott
Chairman and CEO, ServiceNow

To bring this to market for our customers, so our customers can serve their customers. And if you think about the partnership with NVIDIA, and you think about the ecosystem effect of ServiceNow, and a willing ecosystem also participating hand in hand with us, shoulder to shoulder with us, you'd be really impressed.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

Yesterday, I was at our office in Santa Clara. We expanded a couple of new buildings in our office, so you're all welcome to come any time you want.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Had new buildings. That's great.

Bill McDermott
Chairman and CEO, ServiceNow

The place is packed!

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

People are fired up.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

You know, they're hard-pressed to get that innovation out the door, and they know that the pressure's on because we're pushing, but they're also proud of their work. Another thing I've learned along the way in the enterprise business is, our people come to work every day, and 100% of their time is spent on building the next great thing. That's awesome.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

Because engineers don't wanna consolidate the past. They don't wanna work on all the boring stuff that the past brings with it. They wanna come to work with new ideas and new ways to do incredible things to make a difference in the world, and because of our strategy and our platform, that's all they do at ServiceNow.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

Something we don't really spend enough time on, but I wanna give you the G2 on it, you know, you see the 99% retention rate for our customers. The retention rate and the happiness of our employees is off the charts.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

We absolutely have the best retention rates of any enterprise software company in the world, and that's especially important with engineering and also go-to-market, so you never break the covenant with the customer. But it's true of all functions, and you can see that not just in the Glassdoor ratings or not just being in Forbes, you know, most admired companies, which is great, and Fortune's, too.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

It's really in the hearts and the minds of the employees, and the proud swagger that they carry to work every day. But the thing I always remind them of, we're never gonna be anything if we don't remember really the essence of where it all began. And we wanna be the company that Fred Luddy built, the company that's hungry, that's humble, that's ever focused on doing the right thing for the customer, 'cause that's who we're all working for.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

I really do believe we've embedded that deeply in the culture, and we don't miss an opportunity to reinforce it. Example was yesterday, and it was really a thrilling day for me to just see so many happy people.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

When you have a happy company, you can do a lot of great things.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Exactly. Exactly like you made me happy 20 years ago.

Bill McDermott
Chairman and CEO, ServiceNow

There you go.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

I was about to give up on the sell side. I mean, what? You know, and software is dead.

Bill McDermott
Chairman and CEO, ServiceNow

We had a pretty good run.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

I know. Yeah, it was a fantastic run. So on that note, anybody with a question, if you can raise your hand, we will try to get a mic over to you. We've got about four minutes and 30 seconds.... I don't see anything. So as you guys make up your mind, I had one for you, Bill.

Bill McDermott
Chairman and CEO, ServiceNow

Sure.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

The effect of generative AI on the labor market has been widely debated. Doomsday scenarios have been predicted, and some have predicted otherwise, that it's gonna empower us even more, so we'll have a, a more empowered workforce, more intelligent workforce. So when the cost of knowledge comes down, so we'll be able to-

Bill McDermott
Chairman and CEO, ServiceNow

Mm-hmm

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Spread more automation. Where are you with... Especially with your 100 customers that have been-

Bill McDermott
Chairman and CEO, ServiceNow

Right

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Trying out the product, are they coming to you and saying, "Bill, you know, we're gonna get rid of a lot of people because the stuff is-

Bill McDermott
Chairman and CEO, ServiceNow

Yeah

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Automating," or are they saying other things?

Bill McDermott
Chairman and CEO, ServiceNow

I think that there are certain functions where automation, by definition-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

Will create a change in the workforce. You know, if you think about a call center agent and the repetitive tasks that they do and just how impactful AI can be, I think you might have less people doing a certain thing. But there'll be more money left over for companies to reinvest and do great things, whether they're gonna build great products or provide better services, or expand their team in general, so they're more profitable, exciting companies-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

Than doing things that are soul-crushing for the people that are in those jobs. They turn over, in some cases, 40% a year anyway.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Whoa!

Bill McDermott
Chairman and CEO, ServiceNow

So I think that the people would rise up and be super happy-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm

Bill McDermott
Chairman and CEO, ServiceNow

To do something different, to be retooled or reskilled. A lot of these jobs are so soul-crushing.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

If you just talk to the people, they'll tell you that.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

So I'm a big believer that it is not going to be a reduction in headcount. True idea.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

It's going to be an improvement in human productivity and growth mindset, and I think companies will use this as a weapon to move out and move forward.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

and not have to, you know, send out the quarterly note, "There's no donuts, don't drink the water, and please, whatever you do, don't travel to see our customers. We gotta save money.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah.

Bill McDermott
Chairman and CEO, ServiceNow

I think we're going to growth mindset again.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah. Yeah. That's great. One of the things that I've thought about, which I'm sure you've thought about, and in fact, Jensen, when he presented-

Bill McDermott
Chairman and CEO, ServiceNow

Right

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

at your conference, the value of data.

Bill McDermott
Chairman and CEO, ServiceNow

Yes.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

When generative AI just exploded on the scene, there was this initial view that, "Oh, this is disruptive. It's gonna..." And it is somewhat disruptive.

Bill McDermott
Chairman and CEO, ServiceNow

Yeah.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

But then quickly, people realized that these things need data to train. Then, who has the data?

Bill McDermott
Chairman and CEO, ServiceNow

Right.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

You have the data. So tell us about how valuable the data is.

Bill McDermott
Chairman and CEO, ServiceNow

Data is hugely important because if you think about customers... You know, first of all, a lot of the consumer data and the hallucinations that go along with it, and the security risks, and so forth, are not problems that we're managing because we're dealing with enterprise data, the customer's data. We've been working with that data and the customer for 20 years. Enterprise data is one really big advantage that we have. The other really big advantage that we have is we're one platform with one CMDB, and that architecture is a massive competitive advantage for protecting that data. The way we run our cloud, we do not commingle any customer data. That customer's data is their data. It's highly secure. It's highly refined.

We've been working with it for a long time, and all the use cases that we have are specific to the Now Platform and specific to the customer's data. So I think that is a very important point that you're making, and I would not wanna be in this business if we didn't have our own CMDB.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm.

Bill McDermott
Chairman and CEO, ServiceNow

Because that data is a competitive advantage for our customers, and we can operationalize that data in new and magnificent ways for our customers.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

So that's, that's one big thing. The other thing is, we will have far less GPU consumption.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

It will be with NVIDIA, by the way.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

But far less consumption because of the controlled environment and the controlled use cases that we're working with.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Mm-hmm.

Bill McDermott
Chairman and CEO, ServiceNow

So it's not a whole bunch of interconnected GPUs dealing with highly complex models that are extremely costly-

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Yeah

Bill McDermott
Chairman and CEO, ServiceNow

A real drag on the cost and the CapEx and all the things that people worry about. We're in a privileged position, and I think that'll show not just in the revenue growth, but also in the margin profile of the company.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Got it. On that note, I like the rocket ship analogy that you had in your analyst day. So I wish you guys a safe takeoff and a safe landing.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Coming back to this amazing opportunity that you have in front of you.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

So I wish you all the best, and thank you for coming to the Goldman Sachs conference, and we'd love to have you back again.

Bill McDermott
Chairman and CEO, ServiceNow

Keshav, I wanna thank you, and also, I wanna thank you all for your time. I mean, you could be in a lot of different places, and this room is really crowded today, and it means that you're interested in our story, and I'm honored by that. And we're gonna work our hearts out to make sure that we are the defining enterprise software company in the twenty-first century, and we're just getting warmed up. That's a promise.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Let's give a round of applause.

Bill McDermott
Chairman and CEO, ServiceNow

Thank you very much. Thanks, brother.

Kash Rangan
Managing Director and Senior Equity Research Analyst, Goldman Sachs

Good to see you. Thank you.

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