Planet Fitness, Inc. (PLNT)

Planet Fitness Revenue by Segment

Period Ending	Dec 31, 2024	Sep 30, 2024	Jun 30, 2024	Mar 31, 2024	Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019
Corporate-Owned Stores	502.29M	492.39M	477.50M	465.77M	449.28M	433.32M	421.40M	409.12M
Corporate-Owned Stores Growth	11.80%	13.63%	13.31%	13.85%	18.42%	33.82%	58.20%	99.09%
Franchisee-Owned Stores	344.32M	335.39M	333.10M	326.27M	317.92M	323.57M	323.73M	325.43M
Franchisee-Owned Stores Growth	8.31%	3.65%	2.89%	0.26%	-3.56%	0.55%	2.31%	6.09%
Equipment	256.12M	221.44M	225.88M	232.06M	234.10M	258.22M	254.39M	220.97M
Equipment Growth	9.41%	-14.24%	-11.21%	5.02%	2.79%	33.41%	53.05%	47.72%
National Advertising Fund	78.96M	77.11M	75.14M	72.99M	70.01M	52.38M	34.80M	16.80M
National Advertising Fund Growth	12.78%	47.21%	115.93%	334.38%	-	-	-	-

Store Count by Type

Period Ending	Dec 31, 2024	Sep 30, 2024	Jun 30, 2024	Mar 31, 2024	Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019
Franchisee-Owned	2.45K	2.38K	2.36K	2.34K	2.32K	2.26K	2.23K	2.21K
Franchisee-Owned Growth	5.43%	5.31%	5.60%	5.88%	6.57%	6.41%	6.84%	7.23%
Corporate-Owned	277.00	259.00	259.00	258.00	256.00	240.00	238.00	235.00
Corporate-Owned Growth	8.20%	7.92%	8.82%	9.79%	9.40%	3.90%	2.15%	2.62%

Operating Expense Breakdown

Period Ending	Dec 31, 2024	Sep 30, 2024	Jun 30, 2024	Mar 31, 2024	Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019
Store Operations	290.51M	281.73M	273.23M	261.96M	253.62M	245.64M	240.42M	237.90M
Store Operations Growth	14.54%	14.69%	13.65%	10.11%	15.59%	36.15%	59.98%	94.45%
Cost of Revenue	197.12M	174.09M	182.14M	189.67M	190.03M	146.33M	141.11M	114.19M
Cost of Revenue Growth	3.73%	18.98%	29.08%	66.09%	62.14%	-9.03%	1.21%	-8.91%
Depreciation and Amortization	160.35M	159.39M	155.83M	152.78M	149.41M	144.85M	139.94M	134.35M
Depreciation and Amortization Growth	7.32%	10.04%	11.35%	13.72%	20.47%	37.34%	56.98%	84.02%
Selling, General, and Administrative	129.15M	124.68M	125.32M	126.35M	124.93M	122.38M	116.24M	111.79M
Selling, General, and Administrative Growth	3.38%	1.88%	7.81%	13.02%	8.77%	7.94%	6.45%	8.76%
Advertising	79.01M	77.22M	75.12M	72.90M	70.09M	68.17M	67.56M	68.56M
Advertising Growth	12.72%	13.29%	11.20%	6.33%	6.02%	0.22%	1.44%	11.95%
Other Expenses	1.33M	3.37M	3.04M	6.93M	10.38M	15.24M	14.59M	11.95M
Other Expenses Growth	-87.22%	-77.87%	-79.20%	-42.03%	104.27%	1.26%	-7.66%	-16.68%

Source: Business metrics provided by Main Street Data and sourced from official company press releases and documents.