PROG Holdings Stock Forecast

Stock Price Forecast

The 6 analysts that cover PROG Holdings stock have a consensus rating of "Buy" and an average price target of $37.67, which forecasts a 4.29% increase in the stock price over the next year. The lowest target is $24 and the highest is $50.

Price Target: $37.67 (+4.29%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$24	$37.67	$40	$50
Change	-33.55%	+4.29%	+10.74%	+38.43%

* Price targets were last updated on Jan 8, 2026.

Analyst Ratings

The average analyst rating for PROG Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Sep '25	Oct '25	Nov '25	Dec '25	Jan '26	Feb '26
Strong Buy	2	2	2	3	3	3
Buy	2	2	1	1	1	1
Hold	1	1	2	2	2	2
Sell	0	0	0	0	0	0
Strong Sell	1	2	1	1	1	1
Total	6	7	6	7	7	7

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Hoang Nguyen TD Cowen	TD Cowen	Strong Buy Maintains $41 → $38	Strong Buy	Maintains	$41 → $38	+5.20%	Jan 8, 2026
Hal Goetsch B. Riley Securities	B. Riley Securities	Strong Buy Initiates $50	Strong Buy	Initiates	$50	+38.43%	Dec 16, 2025
Vincent Caintic BTIG	BTIG	Strong Sell → Hold Upgrades n/a	Strong Sell → Hold	Upgrades	n/a	n/a	Nov 21, 2025
Hoang Nguyen TD Cowen	TD Cowen	Strong Buy Maintains $38 → $37	Strong Buy	Maintains	$38 → $37	+2.44%	Oct 23, 2025
Vincent Caintic BTIG	BTIG	Strong Sell Maintains $27 → $31	Strong Sell	Maintains	$27 → $31	-14.17%	Oct 23, 2025

More Analyst Ratings

Financial Forecast

Revenue This Year

2.65B

from 2.41B

9.99%

from 2.41B

Revenue Next Year

2.81B

from 2.65B

5.92%

from 2.65B

EPS This Year

3.66

from 3.59

2.04%

from 3.59

EPS Next Year

4.77

from 3.66

30.35%

from 3.66

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026	FY 2027
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026	Dec 31, 2027
Revenue	2.68B	2.60B	2.41B	2.46B	2.41B	2.65B	2.81B
Revenue Growth	7.78%	-2.99%	-7.30%	2.29%	-2.20%	9.99%	5.92%
EPS	3.67	1.90	2.98	4.53	3.59	3.66	4.77
EPS Growth	-	-48.23%	56.84%	52.01%	-20.77%	2.04%	30.35%
Forward PE	-	-	-	-	-	9.86	7.57
No. Analysts	-	-	-	-	-	9	7

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2026	2027
High	3.2B	3.7B
Avg	2.7B	2.8B
Low	2.4B	2.5B

Revenue Growth

Revenue Growth	2026	2027
High	34.5%	38.1%
Avg	10.0%	5.9%
Low	-1.8%	-5.7%

EPS Forecast

EPS	2026	2027
High	3.95	6.30
Avg	3.66	4.77
Low	3.41	3.77

EPS Growth

EPS Growth	2026	2027
High	10.0%	72.0%
Avg	2.0%	30.4%
Low	-5.0%	3.0%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.