Ladies and gentlemen, thank you for standing by and welcome to The RealReal's first quarter 2022 earnings results conference call. At this time, all participants' lines are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one on your telephone. If you require any further assistance, please press star zero. I would now like to hand the conference over to your first speaker today, Caitlin Howe, Vice President of Investor Relations. Thank you. Please go ahead, ma'am.
Thank you, operator. Joining me today to discuss our results for the period ended March 31st, 2022, are Founder and CEO, Julie Wainwright, President, Rati Levesque, and Chief Financial Officer, Robert Julian. Before we begin, I would like to remind you that during today's call, we will make forward-looking statements which involve known and unknown risks and uncertainties. Our actual results may differ materially from those suggested in such statements. You can find more information about these risks, uncertainties, and other factors that could affect our operating results in the company's most recent Form 10-K and subsequent quarterly reports on Form 10-Q. Today's presentation will also include certain non-GAAP financial measures, both historical and forward-looking, for which historical financial measures we have provided reconciliations to the most comparable GAAP measures in our earnings press release.
In addition to the earnings press release, we issued a stockholder letter earlier today, both of which are available on our investor relations website. I would now like to turn the call over to Julie Wainwright, Chief Executive Officer of The RealReal, for introductory remarks, and then we will go directly into a question-and-answer session. Julie?
Thank you, Caitlin, and thank you to everyone joining our earnings call today. Before we get into the quarter's results, I want to take a moment to acknowledge the ongoing humanitarian crisis in Ukraine. Our thoughts are with those impacted by this devastating war, and we wish for a resolution to this conflict and a return to peace in the region. Today, we are pleased to announce better than anticipated financial results for the first quarter of 2022. During the quarter, we delivered solid top line growth despite COVID-related staff call-outs in our authentication centers early in the first quarter. Since supply drives demand, our return to normal staffing levels resulted in strong demand on our platform due to increased inventory. GMV was driven by fine jewelry and watches, high-value handbags, and strong growth rates in women's apparel and shoes.
Of note, The RealReal sales and apparel are contrary to e-commerce reported retail trends. Importantly, during the first quarter, we also continued to generate significant operating expense leverage on both fixed and variable costs. After better than anticipated financial results in the first quarter, we are pleased to confirm our full year guidance and provide guidance for the second quarter of 2022. Notably, we continue to project The RealReal will be profitable on an adjusted EBITDA basis in 2024, and we are on track to achieve our Vision 2025 targets. These targets and projections rely on a number of assumptions. Number one, continued top-line growth of at least 30%. Number two, operational excellence with improved variable cost productivity. Number three, laser-focused discipline on fixed costs. We note that The RealReal delivered on all three of these points in our first quarter 2022 results.
The near-term risk to the business continued to be inflationary pressures on our transportation costs and attracting and retaining sales and operational talent. For transportation costs, we are taking immediate steps to offset these increases. For sales and ops hiring, we exited the quarter in good shape. However, we are actively recruiting to build positions as we grow. Looking forward, we continue to see strong demand in our business. As inflation has ramped up and prices have increased in the primary luxury market, we believe The RealReal is a demonstrated value option, offering unique and highly coveted items within the luxury goods space. Therefore, we believe we are positioned for a strong 2022. With that, we will now go into our Q&A session.
Thank you. At this time, if you would like to ask a question, please press star followed by the number one on your telephone keypad. Again, that is star then the number one. To withdraw your question, please press the pound or hash key. Please stand by while we compile the Q&A roster. Your first question comes from the line of Anna Andreeva with Needham. Your line is open.
Great. Thank you so much, and congrats operating great in tough environment. We had a couple of questions. The number of new buyers accelerated this quarter. Can you talk about the behavior of these buyers compared to the previous cohorts? Curious if you're seeing a bigger trade-down from the primary market. Just to follow up on guidance for 2Q.
You're guiding for roughly similar run rate in GMV, despite lapping a much tougher compare. Just curious, what are you seeing in the business quarter to date, just given we've been hearing a lot of negative sentiment in the consumer space. Thank you so much.
We'll let Robert answer the second part. You know, you should also recognize that when we are giving guidance for Q2, we are now, you know, five weeks into Q2, so we wouldn't give guidance if we didn't have strong faith in our, in our quarterly estimate. To your first question about new buyers and cohorts, look, we measure our cohorts over time. The new buyers are acting, you know, in the first quarter of buying just the same as the other buyers. The biggest shift in our business has been more apparel, which is actually growing at an incredibly fast rate and up to where it was pre-COVID times. Apparel has a shift, but the new buyers are acting like our previous cohorts, so there's no change there. The trade-down from the primary market, hard to measure.
Our premise has always been that when inflation hit or a recession, that we were gonna be a beneficiary of both because we are a value player. Our demand is strong, and it's really tied to us having inventory on the site. But again, we have no way of tracking our people switching their purchasing power, purchase from primary to secondary. I can tell you in the past, people have moved away from fast fashion and, you know, we'll monitor, we'll ask people these questions and monitor that, and we do it every year, so that survey will go out sometime in May. Now, let's go to guidance for Q2. Robert?
Yeah. Thanks for the question, Anna. We feel comfortable with our guidance for Q2 on the top line. The projection is about 33.5% growth in GMV for Q2 versus last year. We feel that's very achievable. It's in the range of what we talked about, you know, 30%+ growth. So we feel good about where we're projected. As Julie mentioned, we're a month into the quarter at this point, so we actually have one of the three months in the books, and we feel good about the trends and the projections that we're seeing.
Great. Thank you so much. Can I just squeeze another one? Just to follow up on direct sales, I think the highest as percent of GMV, it's ever been. How should we think about the mix, just for the balance of the year, especially as looking at inventory, that's growing in line with sales now this quarter?
Yeah. Direct revenue as percent of total revenue was, in fact, higher than normal. In Q1, it was about 34% of our total revenue. Last year in Q1, it was 25%. That's really a function of sell-through. The inventory that we had on hand sold through at a higher rate than we expected, and that did drive that percentage up in terms of the proportion of our total revenue coming from direct. We do anticipate, as the year progresses, for that percentage to come down. The absolute amount of direct revenue stays relatively constant throughout the year. It becomes a little bit of a different comparison because direct revenue started to grow in the second half of last year, and so the growth rate will decline as the comparison changes.
We do anticipate over time that direct revenue percent of total revenue will go down. We do have initiatives that we had mentioned before, that we are de-emphasizing the direct business in favor of our consigned business model, and we do have initiatives to reduce that over time. There will always be some portion of our business that will be direct. There is direct revenue comes from out-of-policy returns. There is direct revenue that comes from things like Get Paid Now. That will continue and will probably grow in proportion of our top line as time goes on. The part of our business, direct business, that is driven by purchases from vendors and wholesale or so on, we will de-emphasize it. In general, overall, that percentage should come down over time, and we project that for the second half of the year as well.
Okay. That's super helpful. Thank you so much. Good.
Our next question comes from the line of Michael Binetti with Credit Suisse. Your line is open.
Hey, guys. Thanks for taking our questions here. I think you sound confident in where 2Q is headed, but you know, as we try to look at it on a three-year basis to think about, you know, what the growth rates have been here quarter to quarter relative to the pre-COVID world, it looks like you're baking in a bit of an acceleration in 2Q and then a little more in the second half on that basis. Maybe just a little help because there's obviously been a lot of noise in the retail marketplace in the U.S. at least, and a couple of the other analysts have mentioned as well.
Maybe just a little help in 2Q and you know what you're seeing in the top-line dynamics unfolding since the end of the quarter in March that boost your confidence in 2Q?
Yeah. Hey, before we get going, you know, one of the things I do wanna comment. We're in a different sector, and we get lumped in with e-commerce quite a bit.
Mm.
We're not an e-commerce business. We're a marketplace business, and we're on the high end of the marketplace business. We do sell unique products that don't have multiples. Some of the basic retail, you know, credit card debt, it really doesn't apply to us, and we have been countering that. Whenever we certainly are aware of what's going on in the normal e-commerce business. We're certainly paying attention to everyone's earnings reports, but they don't map to our business really as because of where we sit as a marketplace and a value play in the luxury space with unique product.
To be honest, one other bit of, for people that are really getting in and understanding our business, we also don't necessarily map to what happens in the peer-to-peer marketplaces, which have more margin pressure on them than we do, and certainly have different price points than we do. With that, I'm gonna turn it over to Robert.
Michael, you know, we've talked before about really not liking the two-year and three-year stack view of our revenue, given the very unusual result that we had in 2020 due to COVID. If you look at our growth rate in Q2 of 2020 versus 2019, it was minus 20%. Then in 2021, it was + 92%. Now we're saying in Q2 of 2022, it's plus 33.5%, as I mentioned before. I think that's a return to normal. I don't think it's an unusual growth rate or a change in what we would expect long term and going forward. Also, I would say that the calendarization of our GMV over the year and by quarter is very consistent with what you would see in a typical year.
Even in the strange years of 2020, the proportion of our revenue that comes in each of the quarters what we're projecting now is very consistent with that. For those reasons, you know, I feel confident that we have a good and accurate forecast for Q2 top line.
I guess to follow that, Julie, to latch on to your comments about thoughts on trade down, are you seeing any signs of trade down within your business as you look across the different classifications and categories? I guess in a perverse way, that could be a good thing to see within your ecosystem as it probably means you get on more people's radar outside the ecosystem if budgets start to tighten.
No. What we've seen, though, is more, and I don't think this will, as we stated earlier, we're selling more apparel, which has a more natural lower price point than a fine jewelry or a handbag, but it has a higher take rate for us. Our apparel did start returning to normal last quarter. Q4, it started to return to normal, but now in Q1, we're back to normal, and those trends continued in April. It's more of a category shift mix than it is a trade down.
Okay. Thanks a lot for the help.
Your next question comes from the line of Lauren Schenk with Morgan Stanley. Your line is open.
Great. Thanks. Could you talk a little bit about supply trends that you saw in 1Q relative to the fourth quarter? If you could update us on sort of the supply mix that you're seeing. Just lastly, on the ending inventory balance, you know, you mentioned you're expecting to continue to work through that over the next few quarters. Could you maybe help us break down how much of that inventory is vendor versus the buy now and the returns piece? Thank you.
Yeah, sure. I'm gonna have Robert take the second part of that question, but just briefly, I'll take the first part. As far as supply trends are concerned, they were similar to last year in Q1. Supply was quite healthy. I think we talked about that. We did have some issues getting the product up on the site because of labor shortages, but that's behind us now. As far as supply mix goes, seeing the same trend, we are seeing more ready-to-wear, as Julie mentioned, on the seller side as well. 30% of our sellers continue to come from stores, so that's quite healthy. In home is back to pre-COVID numbers, if not healthier.
All the trends, you know, we target a lot of KPIs in supply, whether that's average unit pickup or conversion, supply mix, value, and all of those are quite healthy for Q1.
Lauren, your question about the makeup of our inventory by the different buckets that we categorize. About 60% of our total owned inventory is from vendor purchased or wholesale activity. About 25% of our inventory balance is from Get Paid Now, buy up front, or I'll throw in the, what I'll call recovered inventory, which is an operational sort of issue. About 15% of the total inventory balance is due to out of policy. That's just as stated on the balance sheet of the $72-73 million. That's a breakdown by category.
Okay, great. Just one follow-up. Where do you see that vendor mix going over the next couple of quarters?
We see it declining, you know, fairly significantly.
Great. Thanks.
Your next question comes from the line of Kunal Madhukar with UBS. Your line is open.
Hi. Thanks for taking my questions. A couple of just a follow-up on the inventory side. Obviously, you sold through much more of your inventory than you expected. Was this unexpected in- but the inventory overall only increased by about $2 million, $2.5 million. Was the unexpected inventory coming more from like Get Paid Now, or was it more like return out of policy? As we look ahead to you know to the future in the next few years, one of the things that's in there is an expectation that you will be able to deliver +30% growth on GMV period after period, year after year.
Mm-hmm. Mm-hmm.
As we think about, you know, a worsening macro outlook, which, you know, a lot of people are talking about, and Julie kind of referred to it, you know, in terms of the more value-conscious kind of consumers. How does it impact, you know, the wallet share for the more value-conscious people? Will they be more impacted by inflation and a downturn and so may just exit the market completely?
Oh, gosh. All right, I'm gonna answer the last. We always look to what happens in the luxury space. The luxury business is one of the most resilient businesses. We're not in a me-too, low cost, you know, bottom dollar business, which is impacted by different things. The luxury business is tremendously resilient, and we have a phenomenal flywheel where our buyers become sellers and our sellers become buyers, which gives us confidence. The other thing we always look at is what's happening in the funnel in terms of the beginning of us getting a lead for consignment, and that actually is very, very healthy. We don't expect that to change. You can imagine that some people are gonna sell their things because they need the money. Other people are gonna sell their things to buy new things.
I don't see our end of the market being hit in this market. We would have seen. I know of businesses that if the market drops, and clearly the market has been dropping, where their business evaporates. We have not seen that on our side of the business at all, and the luxury market is phenomenally resilient. The reason we're confident about our growth is because of our low penetration rate overall. We have less than 2% of potential consignors in the U.S., and over 40% of our consignors that consign with us are first-time consignors. That's been almost since the beginning of time. We're still introducing the market, introducing people to the whole value of consigning, and that they have trapped value in their house. Once they start consigning with us, they tend to continue.
As you know, our consignors have a high purchase rate on our site. They're our most valuable customers, but we're also converting more buyers to become consignors. We are very confident about the future growth. We're very confident about our positioning. With that, I'm gonna turn it over to Robert to talk about the other issue.
Yeah, Kunal, the question was about where inventory grew in spite of the higher sales through. Using the same categories that I gave before, in terms of, you know, where our direct revenue is, our own direct revenue, I would say that about 60% of the growth in inventory from the end of the year to end of Q1 came from the Get Paid Now by upfront recovered category. And then the remaining 40% was split equally between out-of-policy returns and the vendor purchased in wholesale category.
Got it. Thank you so much.
Your next question comes from the line of Simeon Siegel with BMO Capital Markets. Your line is open.
Thanks. Hey, everyone. Just, so I saw the AOV. Did you say how like for like ASP is, to normalize for mix? I don't know if we're still talking about GP per order, but just any thoughts on how to think about that going forward. Thanks a lot.
I guess I'll start on the gross profit per order because you guys know that it's not my favorite metric. I think the gross profit per order in Q1 was about $95. That was, I believe it was an increase year-over-year, but
It was $90. $90.
Slightly down.
Yeah, 90$.
90$. I think it was 85$ last year.
Yeah.
It's about a $5 increase year-over-year.
Yep.
Again, it's not my favorite metric because it sort of ignores our entire cost base when you're talking about our path to profitability. It was up year over year. I think it might have been down slightly sequentially.
I can take the first question around AOP and ASP. AOV is up year over year and since 2019, and there really is just an inverse relationship between units per transaction and ASP. So we did see that go up, driven out of units per transaction. ASP, for like-for-like items, we are getting smarter. We have you know awesome technology, which you've heard about at Investor Day, around testing higher prices around average selling prices. It's all machine learning driven, and we feel really good about that. When we control for mix, we do see average selling price up.
I know. Thank you. That's great. I know the take rate tends to be the function of the, I guess, the ASP within the AOV. How are we thinking about any changes or any opportunities on the take rate side?
Yeah, we do think there's some opportunities there, and we're looking at it now, because we do have some areas where we don't have a lot of competition, but we haven't completely finalized. We do think there's some opportunities on the take rate side, mostly on the low end of the product spectrum.
We did take an action.
Yeah. Take rate now is up, yes, driven out of more ready-to-wear, but it's also driven by the change we made last year in taking more commission on low price goods as well as unbranded jewelry.
We think on low price goods, there's still an opportunity. When I say low price, I mean very low price.
Perfect. Thanks a lot, everyone. Good luck for the rest of the year.
Thank you.
Your next question comes from the line of Susan Anderson with B. Riley. Your line is open.
Hi, good afternoon. Alec Legg for Susan. My first question just on going back to the direct revenue. Is there any major difference between the vendor, the Get Paid Now, and the out-of-policy return margins?
There are certainly different margins by category in the owned inventory. The margin, it's a competitive market in terms of what we can buy items for and expected gross margins. I wouldn't say it's a big difference between Get Paid Now or vendor and wholesale, but it's different gross margins by product category, certainly.
Okay. This quarter, like you mentioned, a lot of operating leverage. How much of that was driven by fixed leverage versus, say, improving your variable cost productivity?
Yeah. We saw very nice fixed cost leverage in the quarter versus prior year. In round numbers, roughly 1,600 basis points on that part of our cost base. We saw very nice productivity on our variable cost base, another 250 basis points, which stated in terms of variable cost productivity. It was almost 7% productivity on our variable cost base. Between the two of them, we saw 1,870, almost 1,900 basis points of leverage on our operating expenses in the quarter versus prior year.
Perfect. Very helpful. My last question, just on the neighborhood store strategy, how many stores do you have now and thoughts for the future? Any metrics around the stores you can share this quarter?
Sure. We have 16 stores right now that are shoppable. We also have three luxury consignment offices. That's a place where you can just go in and drop off your goods or meet with an expert. They're supply-driven. Yeah, I mean, our strategy on stores are the same as last quarter. We're opportunistic as far as locations go. You know, if we find real estate that looks enticing, we'll definitely take them up on it. 30% of our sellers continue to come from the stores, and both on the supply and demand side, quite healthy there.
Our goal is to. We're estimating this year may be done because unless we have an extraordinary lease that falls our way, but it's about two stores per year going forward of new openings.
Perfect. Thank you. Best of luck for rest of the year.
Thanks.
Your next question comes from the line of Michael McGovern with Bank of America. Your line is open.
Hey, thanks for taking my question. I have two. The first one, I think the consignment take rate was up pretty significantly year-over-year, but the consignment gross margin was still down slightly. I was just wondering if there's anything to call out for either of those on the consignment side. Just for your full year EBITDA guidance, obviously implies some margin improvement. Can you just remind us of the fixed cost leverage versus variable cost productivity gains that are underpinning that kind of margin improvement through the end of the year? I guess, what kind of change should we put into our model? Thank you.
On consignment take rate, that is largely a function of mix. When you see our take rate going up or down, it's almost always just a mix of category between high take rate items versus low take rate items. If anything, on a item-by-item basis, we've stayed either flat or increased slightly. That's always a question of mix. Same thing on the margin. I will say in the way we report margins in our Q, we include the shipping expense, the net shipping expense on the consigned side. That category is actually consigned and services, and the direct is, you know, a category that's clean by itself.
A little bit of what you might see on a consigned gross margin change, again, could be mix, but it's largely a function of there also being services and shipping, and shipping has been a headwind. What was the... I'm sorry, the second question on the leverage, fixed variable leverage.
Going forward for the rest of the year.
Yeah, I think, just in the context of the full-year guidance, just looking at, you know, based on my math, about $65 million in losses in the first half of the year, then to get to the lower end of the range of full-year guidance would suggest about improvement to $35 million in losses. I guess, could you describe that kind of margin improvement? Just any context you'd give us for that?
Yeah. I do think you're gonna continue to see the fixed cost leverage that we have seen in the past, and you're going to continue to see the SG&A OpEx as a percent of revenue decline. Largely, that part of our cost base I've described as primarily fixed, and with the seasonality of our business and with increased top line growth in both GMV and revenue for Q3 and Q4 in the second half of the year, just mathematically, you're gonna continue to see really nice leverage on that part of our cost base. I think you should expect to continue to see the type of productivity we talked about in Investor Day, that our variable cost productivity needed to be 3%-5%, sort of low to mid-single digits.
We did better than that in Q1, but I think that our current projections include that type of productivity on the variable cost base. Again, with the seasonality and the increased revenue in the second half of the year, that's what's flowing through in the improved profitability in the second half.
Got it. Thank you.
Your next question comes from the line of Ike Boruchow with Wells Fargo. Your line is open.
All right. Hey, guys. Robert, two questions for you. First, on the gross margin line, I know this direct revenue question's been asked to death, but I'll ask it more from a margin perspective. Can you kind of be more explicit about your gross margin expectation, both for the upcoming quarter and for the year? There's just such meaningful mix dynamics that are taking place. I think it might be helpful for us to understand exactly how to think about the gross margin line.
Yeah. A couple comments in answer to that question. You should see gross margin improve as the proportion of our revenue coming from the direct business declines. That is projected in our Q2 results and in the guidance we projected for Q2. You can extrapolate, you know, you have Q1 actuals, we've given Q2, you can extrapolate second half. You will see that there's a pretty significant increase in gross margin in second half versus first half. Again, it's primarily due to this declining proportion of our revenue coming from direct in the second half of the year versus the first half of the year, all very much consistent with how we projected the year and what we communicated in terms of our initiatives going forward and de-emphasizing direct.
There is a pretty significant improvement in margin in the second half versus first half due to that mix change.
We should expect in Q2 to see another quarter of pressure, maybe not as much as Q1, but year-over-year pressure in gross margin below the 60.4% from last year, correct?
That's correct. I would say that you should see sequential improvement from Q1, but you're gonna continue to see pressure on a year-over-year basis in Q2 itself, and then you'll see a lessening of that pressure in the second half versus prior year.
Got it. When we get to the end of the year, does that kinda lead us to a flattish kind of gross margin versus the 58.5% from last year?
Flattish to maybe a little down, I would say. Not significant, but super, you know, could be, you know.
Got it.
I won't give a specific number 'cause I-
Well, also because it's what sells through too, so.
Yeah. Maybe a little bit down, but flattish is probably within the realm of what we're projecting, yeah.
Yeah, no. That's all I wanted. That's super helpful. Then just the last one on marketing. You've gotten some pretty good leverage on the marketing line the past couple quarters.
Yep.
I think those compares get a little bit more challenging as we move forward in Q2 and beyond. Can you just kinda help us to how are you guys thinking about the marketing spend going forward for the rest of the year?
Marketing spend, I mean, it's. I don't know what we said in our Investor Day. Not a lot. We have a nice flywheel effect, so we expect to see it get continuously, although not dramatically, more efficient, the variable part of marketing. The fixed cost obviously gets very efficient. We're doing a really good job of driving efficiencies aided by the flywheel effect, and also really smart variation of our marketing mix. We're not as dependent on digital as other people, which has actually helped with the business.
I would say for all the reasons that Julie just gave you know, we're looking at our support OpEx, and we're looking at our productivity by each functional area. Actually, marketing is one of the areas where we are getting the most productivity, the most leverage, and it's for the reasons that Julie mentioned earlier. It's actually really a success part of our story in terms of the efficiency and productivity and leverage is in the marketing group.
We've been aided by the stores. You know, 30%.
Yeah.
Of new consignors are coming from the stores. We also get a healthy level of new buyers and it really helps.
Supply is strong.
Yeah, supply is strong from that, and we get, you know, so the stores have aided that quite a bit.
Got it. Okay, thanks so much.
Your next question comes from the line of Tom Nikic with Wedbush Securities. Your line is open.
Hi, Ezra Wiener here on for Tom. Thanks for taking our question. Just a quick one. You had a COVID disruption going into Q1, which at this point seems to be mostly behind us. The implied GMV growth rate for Q2 is about the same, at about 31%. Is there anything that's preventing any sequential improvement here in Q2? What really gives us confidence that there's going to be that acceleration in the second half?
Well, there's a couple different things, and I'll let Rati talk about this. You know, one of the things, in general, for the demand side, once we have supply on, so once we got back to full staffing, we got the product up on our shelves, so to speak, our virtual shelves, it really had an aggressive sell-through. We actually ended the quarter in a really nice way in Q1, and we expect to be on target for April. Our growth in GMV is directly tied to how many leads we have coming in and our ability to hire and retain salespeople, as I noted in my opening remarks. We feel good about that. It's something we've been doing for a while.
You wanna add more color?
Yeah. I think, you know, on the supply side, the leads and opportunities, like Julie mentioned, are there. The top of the funnel looks very healthy. For us, it's all about hiring and, like Julie said, retention, which, you know, ebbs and flows as we all know, especially during COVID. We have many things in place to mitigate that risk and keep attrition in a good spot.
Hey, Tom, and this is Caitlin. The only other thing I would add is Q2 of last year, we grew 92%.
Well, that's how come we're okay.
Still.
The company was shut down.
Yeah.
No, the company was shut down in 2020.
Just in terms of the actual data. Our GMV growth rate in Q1 was 30.8%. Projected GMV growth in Q2 is 33.6%. I would also encourage you to look at the revenue.
Right
Growth rate. The revenue growth rate in Q1 of this year was 48.5%, and the revenue growth rate projected for Q2 is 52.3%. We're talking about, you know, more than 50% growth of revenue in Q2 versus prior year. It doesn't exactly match the same percentages of GMV because of this proportion that comes from direct, which has a higher impact on revenue than it does on GMV in terms of the growth rates. It's pretty healthy amount of growth built into the Q2 projections.
Got it. Thank you very much.
Your next question comes from the line of Ashley Helgans with Jefferies. Your line is open.
Hi, good afternoon, and thanks for taking our question. You've talked about the price increases in the primary market driving up resale values. We're just wondering, how are consumers responding to higher prices on your platform? Is there any way you can quantify the pricing benefit to your GMV growth? Thanks.
I'll let Rati add more color to this, but one of the things we do is well, the way we set up and price is we try to get the optimal price, not the highest price. What that means is we take velocity of sale into consideration. That's really important for our consignors to know that our cadence of sell-through can be anticipated and expected, and it's consistent. It also allows us to pretty accurately forecast when we need new ops centers due to running out of space. Velocity of sale is one of the measurements for the sell-through. Our velocity of sale has not dropped. In fact, if it did drop, we would lower the price. It really is finding that balance between the highest price possible without losing velocity of sale.
Do you wanna add more to that?
No, I think that's right. I don't think we can quantify exactly how much like-for-like items are moving at, but that's something we're constantly testing, and we're constantly moving that bar, right? If we price something at $5 and it's sold really quickly, we're gonna test $10 next time. We're constantly optimizing.
Overall, over time. Yeah, over time, our items have gone up, you know, in, you know, $10-15 in the last five years, but this is a. It's not static at all, so it's dynamic.
Okay, great. Thanks. If I could just throw in one more. Would you expect the weaker macro backdrop to actually drive supply higher as consumers maybe look to monetize their items?
I do. I mean, that's just making a sort of wild forecast. I really look, our business started in 2011, the tail end of a recession, and once people found they could monetize product in their home, that was sort of, you know, just free money sitting around, they really jumped on it. I personally believe we are gonna see if we go into a recession or if people are feeling the impact of inflation, they'll be looking around to see what they can monetize. Clearly, there are other points of view out there, and no one knows, but we were sort of born out of a recession as a company.
Okay, great. Thanks so much.
Your next question comes from the line of Marvin Fong with BTIG. Your line is open.
Great. Thanks for taking my questions. Pretty much all of them have been asked, so I'll just ask this one on take rate. As we think about it just going forward, I know that you know, apparel and ready-to-wear you know, is take rate accretive. Just as we stand in the first quarter, you know, what's your thought about about you know, mix today versus sort of the normalized rates? You know, do you think that there's more room for apparel and ready-to-wear and higher take rate items to grow as a portion of the mix, or are we just about where we should be? Thanks.
Yeah. Marvin Fong, this is Robert Julian. I will tell you on our current projections, as we look at Q2 and second half of the year, we do show an increasing take rate, a trend for the take rate to increase throughout the year. Again, it's a matter of mix. It's as you said, it is we sell more higher take rate items, that's reflected in the overall average take rate of the company. Without getting into specifics, I can tell you that our current projection is an increase in a trend for the take rate to slightly increase as the year progresses. Not very large changes, a few hundred basis points, something like that, but we do see an increasing trend based on mix.
Okay, great. That's really all I had. Thanks, Robert.
Your next question comes from the line of Oliver Chen with Cowen. Your line is open.
Hi, everybody. One of our surveys at Cowen speaks to processing times as an opportunity as customers love speed. What's ahead there? Second, you made lots of great progress on automation and pricing. Would love some highlights on the low-hanging fruit that's left there. Finally, Julie, you know, at Columbia, we had a lot of great topics. Would just love your views on blockchain as it intersects with authentication, digital IDs, and also, metaverse, given your experience in the industry. Thanks.
Okay. Rati Levesque, you're on the first part.
The processing time, we did have some delays in early Q1, like we mentioned because of COVID-related impact. I'm happy to report that processing time is back in SLA for all categories. That's great, and our processing is about two weeks, our SLA. Over time, we see that even decreasing some more, as we add more automation there as well. We have a vision to bring that all categories down pretty significantly over the next three years. Excited about that plan. On the automation front, you know, like we mentioned in Investor Day, there's a few areas that we targeted, handbags being one of them. By the end of the year, we continue to be on track with the idea that we will be automating about 40% of all handbags.
Fine jewelry, diamonds specifically, will also be mostly automated over the next 12-18 months, and pricing 80% of our items will be auto-priced as well. We're making really great traction there, and we continue to be on target. I'll let Julie take the metaverse.
I can. Yeah. We don't need to be a leader into the metaverse. I think the metaverse at this point is still a lot like Second Life. You know, it's got some real sex appeal, but it's not a place the average person's gonna hang out. We can be a follower in the metaverse. I personally, just as someone who reads a lot of neurological reports, I'm worried about people spending time in the metaverse, but that's my own personal consideration. We wouldn't be a real deep follower in that one. On blockchain, as it relates to authentication, we've had a lot of counterfeited blockchain numbers come in, so I think it's too nascent to really understand the impact.
I mean, at the end of the day, if people opt in to this, and they buy the product, they opt in to whatever they have to do into the cloud, it could be useful. It could be useful for brands to get closer to their customers. However, it may, in the case of brands who don't believe in resale, be used against the customer, and it could be a privacy issue. I would say that the jury's out. I know everyone's pretty excited about it. I think the technology's nascent. It can be counterfeited fairly easily. I think there's customer privacy issues around it.
At the end of the day, when we look at, you know, what does it mean for us? I mean, there are, on average, we've got our products are about five years old for apparel and shoes, and after that it even gets older. It's gonna be a long time before it becomes a relevant discussion in the world that we play in. It's something we watch. It's something we've considered adding to our product. To be honest, the cost benefit isn't there for us. I know brands are experimenting, and they love getting closer to the consumer. I would say, like everything, the consumers also have to beware.
Very helpful. Thank you. Best regards.
There are no further questions over the phone line at this time. I would now like to turn the call back to Julie for any additional and closing comments.
Thank you all for joining us today on our earnings call. In closing, I wanna thank The RealReal team at all levels for their continued dedication and express my appreciation for a strong start to 2022. We are looking forward to sharing other results with you and further progress on our path to profitability during our next earnings call. Finally, I'd like to thank our more than 27 million members who are joining us on our mission to extend the life of luxury and make fashion more sustainable. It's really important. We live. That's one of our key pillars. Thank you very much. With that, we're gonna end the call.
Ladies and gentlemen, this concludes today's conference call. Thank you for participating, and you may now disconnect.