Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
161.00
+5.48 (3.52%)
Nov 3, 2026, 12:31 PM EST - Market open
Roku, Inc. Stock Forecast
Stock Price Forecast
According to 27 analysts polled by S&P Global, Roku, Inc. stock has a consensus rating of "Hold" and an average price target of $162.45. The average 1-year stock price forecast is 0.90% higher than the current stock price, while the lowest is $150 (-6.83%) and the highest is $205 (+27.33%).
Price Target: $162.45 (+0.90%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Roku, Inc. stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 20 | 9 | 9 | 6 | 6 | 6 |
| Buy | 5 | 1 | 1 | 1 | 1 | 1 |
| Hold | 3 | 15 | 15 | 20 | 20 | 20 |
| Sell | 1 | 1 | 1 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 29 | 26 | 26 | 27 | 27 | 27 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Rosenblatt Securities | Rosenblatt Securities | Hold Downgrades n/a | Hold | Downgrades | n/a | n/a | Nov 3, 2026 |
| Wells Fargo | Wells Fargo | Hold Reiterates $165 | Hold | Reiterates | $165 | +2.48% | Nov 3, 2026 |
| Wedbush | Wedbush | Hold Maintains $155 | Hold | Maintains | $155 | -3.73% | Sep 24, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Initiates $160 | Hold | Initiates | $160 | -0.62% | Aug 24, 2026 |
| UBS | UBS | Hold Reiterates $126 → $172 | Hold | Reiterates | $126 → $172 | +6.83% | Aug 7, 2026 |
Financial Forecast
Revenue This Year
5.76B
from 4.74B
Increased by 21.50%
Revenue Next Year
6.36B
from 5.76B
Increased by 10.42%
EPS This Year
3.02
from 0.60
Increased by 399.09%
EPS Next Year
3.96
from 3.02
Increased by 31.17%
EPS and Forward PE are based on non-GAAP adjusted numbers.