Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
145.09
-0.24 (-0.17%)
Jul 30, 2026, 4:00 PM EDT - Market closed
Roku, Inc. Stock Forecast
Stock Price Forecast
According to 26 analysts polled by S&P Global, Roku, Inc. stock has a consensus rating of "Buy" and an average price target of $158.41. The average 1-year stock price forecast is 9.18% higher than the current stock price, while the lowest is $126 (-13.16%) and the highest is $205 (+41.29%).
Price Target: $158.41 (+9.18%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Roku, Inc. stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 19 | 20 | 20 | 20 | 9 | 9 |
| Buy | 5 | 5 | 5 | 5 | 1 | 1 |
| Hold | 6 | 5 | 3 | 3 | 15 | 15 |
| Sell | 0 | 0 | 1 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 30 | 30 | 29 | 29 | 26 | 26 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains $120 → $157 | Hold | Maintains | $120 → $157 | +8.21% | Jul 17, 2026 |
Unknown Analyst Rothschild & Co Redburn No rating | Rothschild & Co Redburn | Buy Reiterates $165 | Buy | Reiterates | $165 | +13.72% | Jul 10, 2026 |
| Needham | Needham | Buy Maintains $170 | Buy | Maintains | $170 | +17.17% | Jun 24, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Downgrades $160 | Hold | Downgrades | $160 | +10.28% | Jun 23, 2026 |
| Seaport Global | Seaport Global | Buy Maintains $138 → $155 | Buy | Maintains | $138 → $155 | +6.83% | Jun 16, 2026 |
Financial Forecast
Revenue This Year
5.56B
from 4.74B
Increased by 17.33%
Revenue Next Year
6.25B
from 5.56B
Increased by 12.52%
EPS This Year
2.44
from 0.60
Increased by 303.39%
EPS Next Year
3.69
from 2.44
Increased by 51.10%
EPS and Forward PE are based on non-GAAP adjusted numbers.