Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
157.49
+0.37 (0.24%)
At close: Aug 21, 2026, 4:00 PM EDT
158.50
+1.01 (0.64%)
After-hours: Aug 21, 2026, 6:37 PM EDT
Roku, Inc. Stock Forecast
Stock Price Forecast
According to 26 analysts polled by S&P Global, Roku, Inc. stock has a consensus rating of "Hold" and an average price target of $162.45. The average 1-year stock price forecast is 3.15% higher than the current stock price, while the lowest is $150 (-4.76%) and the highest is $205 (+30.17%).
Price Target: $162.45 (+3.15%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Roku, Inc. stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 20 | 20 | 20 | 9 | 9 | 6 |
| Buy | 5 | 5 | 5 | 1 | 1 | 1 |
| Hold | 5 | 3 | 3 | 15 | 15 | 19 |
| Sell | 0 | 1 | 1 | 1 | 1 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 30 | 29 | 29 | 26 | 26 | 26 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Hold Downgrades $167 → $165 | Hold | Downgrades | $167 → $165 | +4.77% | Aug 14, 2026 |
| UBS | UBS | Hold Reiterates $126 → $172 | Hold | Reiterates | $126 → $172 | +9.21% | Aug 7, 2026 |
| Seaport Global | Seaport Global | Hold Downgrades n/a | Hold | Downgrades | n/a | n/a | Aug 7, 2026 |
| Needham | Needham | Buy Maintains $170 | Buy | Maintains | $170 | +7.94% | Aug 7, 2026 |
| Guggenheim | Guggenheim | Hold Downgrades $145 → $160 | Hold | Downgrades | $145 → $160 | +1.59% | Aug 7, 2026 |
Financial Forecast
Revenue This Year
5.62B
from 4.74B
Increased by 18.71%
Revenue Next Year
6.31B
from 5.62B
Increased by 12.13%
EPS This Year
2.99
from 0.60
Increased by 394.54%
EPS Next Year
3.92
from 2.99
Increased by 31.20%
EPS and Forward PE are based on non-GAAP adjusted numbers.