Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
155.54
+1.00 (0.65%)
At close: Oct 19, 2026, 4:00 PM EDT
155.50
-0.04 (-0.03%)
After-hours: Oct 19, 2026, 7:53 PM EDT
Roku, Inc. Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wedbush | Wedbush | Hold Maintains $155 | Hold | Maintains | $155 | -0.35% | Sep 24, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Initiates $160 | Hold | Initiates | $160 | +2.87% | Aug 24, 2026 |
| Wells Fargo | Wells Fargo | Hold Downgrades $167 → $165 | Hold | Downgrades | $167 → $165 | +6.08% | Aug 14, 2026 |
| UBS | UBS | Hold Reiterates $126 → $172 | Hold | Reiterates | $126 → $172 | +10.58% | Aug 7, 2026 |
| Seaport Global | Seaport Global | Hold Downgrades n/a | Hold | Downgrades | n/a | n/a | Aug 7, 2026 |
| Needham | Needham | Buy Maintains $170 | Buy | Maintains | $170 | +9.30% | Aug 7, 2026 |
| Guggenheim | Guggenheim | Hold Downgrades $145 → $160 | Hold | Downgrades | $145 → $160 | +2.87% | Aug 7, 2026 |
| William Blair | William Blair | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Aug 7, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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