Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
94.22
+3.61 (3.98%)
At close: Aug 22, 2025, 4:00 PM
94.19
-0.03 (-0.03%)
After-hours: Aug 22, 2025, 7:59 PM EDT
Roku, Inc. Analyst Ratings
Total Analysts
25
Consensus Rating
Buy
Price Target
$98.24
Upside
+4.27%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Buy Maintains $100 → $105 | Buy | Maintains | $100 → $105 | +11.44% | Aug 1, 2025 |
| UBS | UBS | Hold Maintains $72 → $95 | Hold | Maintains | $72 → $95 | +0.83% | Aug 1, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $100 → $113 | Buy | Maintains | $100 → $113 | +19.93% | Aug 1, 2025 |
| Guggenheim | Guggenheim | Strong Buy Maintains $100 → $105 | Strong Buy | Maintains | $100 → $105 | +11.44% | Aug 1, 2025 |
| Wedbush | Wedbush | Buy Maintains $100 → $110 | Buy | Maintains | $100 → $110 | +16.75% | Aug 1, 2025 |
| Susquehanna | Susquehanna | Buy Maintains $85 → $110 | Buy | Maintains | $85 → $110 | +16.75% | Aug 1, 2025 |
| Keybanc | Keybanc | Buy Maintains $115 → $116 | Buy | Maintains | $115 → $116 | +23.12% | Aug 1, 2025 |
| Rosenblatt | Rosenblatt | Hold Maintains $75 → $101 | Hold | Maintains | $75 → $101 | +7.20% | Aug 1, 2025 |
| Needham | Needham | Strong Buy Maintains $100 → $110 | Strong Buy | Maintains | $100 → $110 | +16.75% | Aug 1, 2025 |
| Needham | Needham | Strong Buy Reiterates $100 | Strong Buy | Reiterates | $100 | +6.13% | Jul 24, 2025 |
| JMP Securities | JMP Securities | Buy Maintains $95 → $110 | Buy | Maintains | $95 → $110 | +16.75% | Jul 21, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $85 → $100 | Buy | Maintains | $85 → $100 | +6.13% | Jul 18, 2025 |
| Piper Sandler | Piper Sandler | Hold Maintains $65 → $84 | Hold | Maintains | $65 → $84 | -10.85% | Jul 10, 2025 |
| Keybanc | Keybanc | Hold → Buy Upgrades $115 | Hold → Buy | Upgrades | $115 | +22.05% | Jul 10, 2025 |
| Needham | Needham | Strong Buy Maintains $89 → $100 | Strong Buy | Maintains | $89 → $100 | +6.13% | Jul 9, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $100 → $110 | Strong Buy | Maintains | $100 → $110 | +16.75% | Jul 3, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.