Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
102.75
-0.91 (-0.88%)
At close: Jan 20, 2026, 4:00 PM EST
101.70
-1.05 (-1.03%)
After-hours: Jan 20, 2026, 7:58 PM EST
Roku, Inc. Analyst Ratings
Total Analysts
20
Consensus Rating
Strong Buy
Price Target
$119.40
Upside
+16.20%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| B of A Securities | B of A Securities | Strong Buy Maintains $115 → $140 | Strong Buy | Maintains | $115 → $140 | +36.25% | Jan 12, 2026 |
| Evercore ISI Group | Evercore ISI Group | Hold → Buy Upgrades $105 → $145 | Hold → Buy | Upgrades | $105 → $145 | +41.12% | Jan 8, 2026 |
| Arete Research | Arete Research | Hold → Strong Buy Upgrades $73 → $132 | Hold → Strong Buy | Upgrades | $73 → $132 | +28.47% | Jan 5, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $115 → $125 | Buy | Maintains | $115 → $125 | +21.65% | Dec 12, 2025 |
| Wedbush | Wedbush | Buy Maintains $115 → $130 | Buy | Maintains | $115 → $130 | +26.52% | Dec 11, 2025 |
| Jefferies | Jefferies | Hold → Strong Buy Upgrades $100 → $135 | Hold → Strong Buy | Upgrades | $100 → $135 | +31.39% | Dec 11, 2025 |
| Guggenheim | Guggenheim | Strong Buy Maintains $110 → $115 | Strong Buy | Maintains | $110 → $115 | +11.92% | Dec 4, 2025 |
| Citizens | Citizens | Buy Reiterates $145 | Buy | Reiterates | $145 | +41.12% | Dec 2, 2025 |
| UBS | UBS | Hold Maintains $95 → $103 | Hold | Maintains | $95 → $103 | +0.24% | Nov 3, 2025 |
| Piper Sandler | Piper Sandler | Hold → Buy Upgrades $88 → $135 | Hold → Buy | Upgrades | $88 → $135 | +31.39% | Nov 3, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $113 → $116 | Buy | Maintains | $113 → $116 | +12.90% | Oct 31, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $105 → $115 | Buy | Maintains | $105 → $115 | +11.92% | Oct 31, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $100 → $105 | Hold | Maintains | $100 → $105 | +2.19% | Oct 31, 2025 |
| Rosenblatt | Rosenblatt | Hold Maintains $101 → $106 | Hold | Maintains | $101 → $106 | +3.16% | Oct 31, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $145 | Buy | Reiterates | $145 | +41.12% | Oct 2, 2025 |
| Needham | Needham | Strong Buy Reiterates $110 | Strong Buy | Reiterates | $110 | +7.06% | Oct 1, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.