Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
96.39
+1.45 (1.53%)
At close: Sep 11, 2025, 4:00 PM EDT
96.01
-0.38 (-0.39%)
After-hours: Sep 11, 2025, 7:57 PM EDT
Roku, Inc. Analyst Ratings
Total Analysts
25
Consensus Rating
Buy
Price Target
$99.64
Upside
+3.37%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JMP Securities | JMP Securities | Buy Maintains $110 → $145 | Buy | Maintains | $110 → $145 | +50.43% | Sep 8, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $110 | Buy | Reiterates | $110 | +14.12% | Sep 2, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $110 | Buy | Reiterates | $110 | +14.12% | Aug 25, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $100 → $105 | Buy | Maintains | $100 → $105 | +8.93% | Aug 1, 2025 |
| UBS | UBS | Hold Maintains $72 → $95 | Hold | Maintains | $72 → $95 | -1.44% | Aug 1, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $100 → $113 | Buy | Maintains | $100 → $113 | +17.23% | Aug 1, 2025 |
| Guggenheim | Guggenheim | Strong Buy Maintains $100 → $105 | Strong Buy | Maintains | $100 → $105 | +8.93% | Aug 1, 2025 |
| Wedbush | Wedbush | Buy Maintains $100 → $110 | Buy | Maintains | $100 → $110 | +14.12% | Aug 1, 2025 |
| Susquehanna | Susquehanna | Buy Maintains $85 → $110 | Buy | Maintains | $85 → $110 | +14.12% | Aug 1, 2025 |
| Keybanc | Keybanc | Buy Maintains $115 → $116 | Buy | Maintains | $115 → $116 | +20.34% | Aug 1, 2025 |
| Rosenblatt | Rosenblatt | Hold Maintains $75 → $101 | Hold | Maintains | $75 → $101 | +4.78% | Aug 1, 2025 |
| Needham | Needham | Strong Buy Maintains $100 → $110 | Strong Buy | Maintains | $100 → $110 | +14.12% | Aug 1, 2025 |
| Needham | Needham | Strong Buy Reiterates $100 | Strong Buy | Reiterates | $100 | +3.75% | Jul 24, 2025 |
| JMP Securities | JMP Securities | Buy Maintains $95 → $110 | Buy | Maintains | $95 → $110 | +14.12% | Jul 21, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $85 → $100 | Buy | Maintains | $85 → $100 | +3.75% | Jul 18, 2025 |
| Piper Sandler | Piper Sandler | Hold Maintains $65 → $84 | Hold | Maintains | $65 → $84 | -12.85% | Jul 10, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.