Repay Holdings Corporation (RPAY)
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Earnings Call: Q1 2023

May 10, 2023

Operator

Good afternoon. I would like to welcome everybody to REPAY's Q1 2023 earnings conference call. This call is being recorded today, May 10, 2023. I would like to turn the session over to Stewart Grisante, Head of Investor Relations at REPAY. Stewart, you may begin.

Stewart Grisante
Head of Investor Relations, Repay

Thank you. Good afternoon, welcome to our Q1 2023 earnings conference call. With us today are John Morris, Co-Founder and Chief Executive Officer, and Tim Murphy, Chief Financial Officer. During this call, we will be making forward-looking statements about our beliefs and estimates regarding future events and results. These forward-looking statements are subject to risks and uncertainties, including those set forth in the SEC filings related to today's results and in our most recent form 10-K and 10-Q filed with the SEC. Actual results may differ materially from any forward-looking statements that we make today. Forward-looking statements speak only as of today, we do not assume any obligation or intent to update them except as required by law. In an effort to provide additional information to investors, today's discussion will also include references to certain non-GAAP financial measures.

Reconciliations and other explanations of those non-GAAP financial measures can be found in today's press release and in the earnings supplement, each of which are available on the company's IR site. Those materials include reconciliations and other explanations with respect to REPAY's organic growth. As described in our materials, Q1 2023 organic growth is calculated by excluding incremental contributions attributable to Blue Cow software business in Q1 2022 since REPAY divested Blue Cow during Q1 2023. I now would like to turn the call over to John.

John Morris
Co-Founder and CEO, Repay

Thank you, Stewart. Good afternoon, everyone. Thank you for joining us today to review our Q1 results, which provided a strong start to the year. On an organic basis in Q1, we reported revenue growth of 12% and gross profit growth of 13%. We believe these results highlight the benefit of our resilient and diversified business model. Organic growth was largely driven by strong performance in our consumer payment segment. We remain excited about the opportunities across both the business payments and consumer payment segments. We also now have 248 software integration partners across REPAY, enabling our go-to-market to develop robust sales pipelines across our verticals. From a business perspective, during the quarter, we continued to make progress streamlining and optimizing our organization while also investing in growth.

As we discussed on our Q4 call, we have segmented our results as well as our organization into consumer payments and business payments. On February 15th, we completed the divestiture of Blue Cow. This has enabled us to place a greater focus on the needs and results of each business line. Our consumer payment segment experienced 17% organic gross profit growth year-over-year, mainly driven by recent large client implementations, the ongoing secular tailwinds within the payments industry, as well as the demand for our products, along with our focus on go-to-market and product expansions. During the quarter, we added four new software partners in consumer payments, bringing our total software integrations to 154. We are also focusing on expanding our relationships with these partners by enhancing our existing integrations with new product features and payment modalities, as well as increasing our sales efforts.

Our internal sales efforts continue to focus on large enterprise clients, and we are winning. In Q4, we signed a large private captive auto lender, and during Q1 we signed another large captive auto lender, which is the internal finance arm for one of the largest automakers in the United States. REPAY will be providing a full suite of debit card and ACH payment processing for new and used vehicle payments across the captive auto clients enterprise. We continue to believe that the automotive market is a great opportunity for future growth. Credit unions also remain a focus of ours. We signed 11 new credit union clients this quarter, bringing our total credit union customers to over 250.

We continue to enhance and upgrade our integrations with partners such as MeridianLink and Jack Henry & Associates in order to facilitate accelerated distribution within this key vertical. The underlying trends have not changed from last quarter. We are still seeing demand for our clients' products, and our clients are looking to us for more ways to engage and interact with the borrower from a payment perspective. Mortgage servicing space continues to be a growth opportunity for consumer payment segment. Digital solutions help mortgage servicers keep their costs of servicing down. From acceptance methods to customized messaging tools to automated servicing transfers, it's easy to enable better borrower experiences with REPAY. We found from a recent internal consumer perception study conducted by Visa, more than half of consumers are interested in using a debit card to pay their mortgage bill.

In addition, our conversations with existing and prospective clients indicate strong demand for additional payment modalities within the mortgage vertical. Our partnership with Black Knight to offer a truly differentiated capability continues to progress, and we are teaming with Visa to align our growth towards the new payment flows of the future. On the product side, we're excited to announce that we are adding PayPal and Venmo US Digital Wallet services to our suite of payment solutions, making them available to clients across REPAY's verticals. With the addition of these digital wallet capabilities, REPAY's clients will have the ability to accept payments using funds from customers' PayPal and Venmo accounts, enabling secure and convenient payments and eliminating long payment forms.

This additional offering is designed to help clients boost their overall revenue, as companies have found supporting preferred payment methods makes customers likely to make more payments on time. Our Instant Funding product, which we process real-time through Visa Direct and Mastercard Send, continues to perform strongly. In the Q1, transaction volumes were up approximately 45% year-over-year. Lastly, our modern RCS platform continues to take share and received a positive reception at the most recent Electronic Transactions Association conference. We recently announced that MiCamp Solutions has selected REPAY as its back-end clearing and settlement processor. We were selected due to REPAY's ability to deliver customizable and comprehensive solutions while also providing an ever-increasing important operating model with making and transaction processing redundancies. Moving on to our business payments segment. During the Q1, business payments gross profit grew single digits year-over-year.

Our net new growth was impacted from lapping political media spending, implementation timeline delays, and a large client being acquired. Exiting the quarter in March, we saw positive momentum. Additionally, our sales pipelines remain as robust as ever. Our integrations with dealer management systems and hospitality management systems are leading to shorter sales cycles with larger clients. During the Q1, we went live with previously announced LifeBridge Health in the Baltimore area and signed several large hospital systems within the healthcare vertical. In the property management vertical, we're adding hotel properties driven by our recent integrations to HelloGM and HIA. In the municipality vertical, we recently onboarded a large county in the Northeast with a multi-billion dollar annual budget. During the quarter, we continued to increase our internal sales and account service teams to further penetrate this massive business payment market.

We added four integrated software partners during the quarter and are now integrated with 94 in total. One of our new technology integrations was with Optima, a software and services firm specializing in providing IT consulting and digital transformation solutions. The integration will enable Optima's customers to further streamline accounts payable processes and securely pay vendors and suppliers directly through Optima's intelligent accounts payable automation solution. We're adding a technology integration with Microsoft Dynamics 365 Business Central, enabling Dynamics customers to send and automate accounts payable AP payments through the REPAY platform. This integration aims to streamline operations, improve relationships with vendors and suppliers, and support the evolution of businesses moving towards overall digitization. Additionally, we continue to build with our vendor enablement functionality, now reaching over 174,000 suppliers in our AP supplier network.

We're consistently looking for ways to find processing cost synergies in the business. In March, we began realizing the cost savings from a strategic initiative to consolidate processing of business payments AP volumes. As you can see, a busy and productive quarter for the team across consumer payments and business payments. We remain focused on executing on our strategy as we see an incredible amount of organic growth opportunities while also continuing to monitor the M&A landscape and related valuations. REPAY is currently well-positioned with a strong balance sheet, growing possibility to accelerate cash generation while maintaining the potential for strategic M&A. To wrap up, before turning the call over to Tim, I am proud of our progress we have made so far this year. Our sales pipelines are strong and growing.

We have new products rolling out as we speak that we believe will drive new and existing client adoption. We'll also have one of the best teams in the industry that believes in our mission and is excited about the road ahead. With that, I'll turn the call over to Tim to provide more color on our results and updated thoughts about the remainder of the year. Tim?

Tim Murphy
CFO, Repay

Thank you, Jon. Let's go over our Q1 financial results before our review of financial guidance for 2023. In the Q1, REPAY delivered solid results across our key metrics. Card payment volume was $6.6 billion, which was impacted by tax refunds being down approximately 10% this year. Revenue was $74.5 million, an increase of 12% on an organic basis over the prior year Q1. This represents a take rate of approximately 113 basis points. Take rates were higher primarily due to lower average tax refund amounts in 2023 versus prior years, resulting in lower repayment volumes than typically experienced during tax refund season. We had strong performance in several of our non-card volume-based businesses within consumer payments, specifically in Communication Solutions and Instant Funding.

Incremental revenue attributable to Blue Cow in Q1 2022 was approximately $0.9 million. Gross profit was $56.6 million, an increase of 13% on an organic basis. This organic gross profit growth removes approximately $850,000 of incremental gross profit attributable to Blue Cow in Q1 2022. Our consumer payments segment reported organic gross profit growth of 17% in Q1. As Jon mentioned, we saw continued strong growth from existing clients and recent large client implementations. Our business payments gross profit increased 2% year-over-year. Business payments net new growth was offset from lapping political media spending during the 2022 election cycle, delays in implementation on the client side, and lower volumes from a large client who started consolidating payment providers after being acquired.

Exiting the quarter, business payments gross profit growth when excluding media accelerated, demonstrating the ramp in our sales pipeline while realizing the benefits from our processing cost optimization and automation initiatives. Q1 Adjusted Net Income was $19.2 million or $0.20 per share. Lastly, Q1 Adjusted EBITDA was $31.2 million. Q1 Adjusted EBITDA's percentage of revenue was 42%. Adjusted EBITDA margins came in lower than expected during the Q1 due to this year's tax refund seasonality, resulting in higher revenue take rates along with continued investments towards sales, product, and technology. For the fifteenth consecutive quarter as a public company, on an organic basis, REPAY has surpassed the Rule of 40.

We continue to believe that the combination of double-digit organic gross profit growth, along with best-in-class Adjusted EBITDA margins, makes us unique compared to our peers. Our net leverage is now approximately 2.8x on a pro forma basis. We expect our net leverage to naturally decline during the year from our strong profitability and cash flow generation, excluding any potential M&A. As of March 31st, we had approximately $92 million of cash on the balance sheet with access to $185 million of undrawn revolver capacity for a total pro forma liquidity amount of $277 million. REPAY's debt of $440 million is convertible with a 0% coupon and does not mature until February 2026. Moving on to our outlook for 2023.

While year-to-date results remain resilient based on the current macroeconomic uncertainty, we are reaffirming our 2023 outlook. We expect volume to be between $26 billion and $27.2 billion, revenue to be between $272 million and $288 million, gross profit to be between $216 million and $228 million, and Adjusted EBITDA to be between $122 million and $130 million. As we talked about on our Q4 call, the growth implied by our 2023 outlook assumes a mild to moderate recession. As we previously mentioned, organic growth is expected to be slightly higher in the H1 of 2023 due to the tough comps in the H2 of the year, while we maintain the normal cadence of quarterly contributions.

As a reminder, we'll be lapping strong results in our business payment segment due to the political media cycle in 2022. For additional details on 2023 organic gross profit growth, please refer to the 2023 outlook bridge on page 12 of our earnings supplement posted to the company's IR site. We continue to expect adjusted free cash flow conversion to remain strong in 2023, accelerating throughout the year into 2024 as we realize the benefits from investments we made in sales, product, and technology over the past several years. We're off to a strong start in 2023 and look forward to continuing this momentum throughout the remainder of the year. I'll now turn the call back over to the operator to take your questions. Operator?

Operator

Thank you. Ladies and gentlemen, if you would like to ask a question, please press star one on your telephone keypad and a confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for questions. Our first question comes from the line of Ramsey El-Assal with Barclays. Please proceed.

Ramsey El-Assal
Managing Director, Barclays

Hi, guys. thanks for taking my question and congratulations on a solid quarter. Your take rates in consumer were up, particularly in consumer, were up really nicely. Can you comment a little bit on some of the levers or the drivers there in terms of how you achieved that?

Tim Murphy
CFO, Repay

Absolutely. Thanks, Ramsey. We agree it was a strong quarter for consumer take rates. There was a couple factors there. Some of it was due to tax refund season being a little different this year than in prior years. Overall average refund sizes were down. When that happens, we have a certain pricing model called convenience fees, where it would be a higher take rate based on lower average refund amounts. That was actually the opposite that occurred last year in Q1. We experienced the difference this year. Also there's some non-card volume-based products like Communication Solutions and Instant Funding that just performed really nicely in the quarter, and those increased the take rates and it was primarily in consumer as well. Those are a few drivers.

Ramsey El-Assal
Managing Director, Barclays

Great. A follow-up from me is on the business segment gross profit, which as you mentioned, was impacted by a couple of factors. I guess, you know, first, I guess, how should we think about those factors impacting Q2? In other words, has that large client roll-off completed? Are you going to see some of that implementation kind of catch up next quarter? How should we think about that, those factors kind of impacting the segment as we go forward here?

Tim Murphy
CFO, Repay

We, as we mentioned, we saw faster growth exiting the quarter in March. I think some of the implementation delays have caught up. You know, the new client roll-off will continue into the quarter, but should be completed in Q2. Then we have, you know, we have some new wins as well that we'll be ramping. I think, you know, a combination of those led to higher growth in March, and then we expect that to continue into Q2. There were some specific factors to Q1.

Ramsey El-Assal
Managing Director, Barclays

Fantastic. Thank you very much.

Operator

Our next question comes from the line of Peter Heckmann with D.A. Davidson. Please proceed.

Peter Heckmann
Managing Director of Equity Research, D.A. Davidson

Good afternoon, gentlemen. Thanks for taking the question. Congrats on winning another OEM captive lender. Can you talk a little bit about... So if I heard correctly, the win this quarter was the captive lender OEM. Last quarter was a private lender on the personal side. Could you potentially talk a little bit about the sizing of those, potentially on the auto OEM, relative to your other OEM customers, Mercedes-Benz?

Tim Murphy
CFO, Repay

Yes. Thanks, Pete. Actually, Mercedes-Benz was the OEM that we won a few years ago. Last quarter, in Q4, we announced a private auto captive. It's not technically an OEM, but it's a large, privately held captive auto finance company. In Q1, we announced another large, what I would consider an OEM, to be more comparable to Mercedes-Benz. Very large, you know, household brand. We're not expecting a large contribution for the remainder of 2023, but we do expect a meaningful contribution to growth in 2024 as the business ramps throughout this year and will be fully ramped next year. It will be meaningful for us in future years.

Peter Heckmann
Managing Director of Equity Research, D.A. Davidson

Okay, that's great to hear. Then just any additional comments that you can provide on, in terms of how you're talking to your customers on the lending side, both personal and auto. Like, what type of changes they might be making in terms of their appetite or pricing that may or may not impact originations?

Tim Murphy
CFO, Repay

Very similar trends as we or as we mentioned last quarter, and as we've heard from some of the lenders that have reported already this quarter and some of our conversations with, you know, private lenders. They're still focused on managing their credit performance. They're still, you know, they're cautiously optimistic on loosening underwriting standards, but still pretty tight, so not opening up originations. Again, we've said this before, that there's a lot of demand for this type of credit. The demand being there is one of the more critical points for us. As lenders get more visibility and feel a little bit more comfort, we think they'll open up to originations and to fund that demand. Not really different from last quarter.

You know, we had a large win in the, in the personal loan space that we talked about last quarter that ramped up in Q1, and that's been really positive as well.

Peter Heckmann
Managing Director of Equity Research, D.A. Davidson

That's great. That's great. Just one housekeeping item. For the Q2 for Blue Cow, would that be about two and a half million dollars in revenue in the prior year period?

Tim Murphy
CFO, Repay

Yes. Roughly $2.5 that you'd have to pull out of Q2 of 2022. That's right.

Peter Heckmann
Managing Director of Equity Research, D.A. Davidson

All right. Thank you.

Operator

Our next question comes from the line of Andrew Schmidt with Citi. Please proceed.

Andrew Schmidt
Equity Research Analyst, Citi

Hey, John. Hey, Tim. Good evening. Thanks for taking my questions. I wanted to just drill down for a second on the business payments segment. The client roll-off, maybe you could just talk a little bit more about the situation there and whether you think that was relatively unique and kind of a one-off or, you know, is it possible that other clients could follow suit? Just a little more color around that situation would be helpful. Thanks a lot, guys.

John Morris
Co-Founder and CEO, Repay

Hi, Andrew. It's John. We think it's unique. Obviously, it's an account that got acquired, kind of out of our control. We really think that's unique. We obviously, you know, feel great about the pipeline of what we have and the opportunities in the business side of it. That's as wide open a space as I've seen in payments. Those are all true for all the reasons we wanna be in that space and all the reasons we wanna invest in that space. Obviously, we mentioned a couple things on our implementation pipeline slipping on us, but we did see some of that activity pick up in April.

We feel good about, you know, executing on the remainder of our year in that, on our implementation pipeline.

Andrew Schmidt
Equity Research Analyst, Citi

Got it. Thank you very much, John. Just on the consumer payments segment, pretty strong growth there. You know, I understand you're still baking in a mild to moderate recession. Just to be clear, you know, have you seen any signs of that yet? What's the current assumption in terms of the, you know, the how you're expecting the growth rates to progress throughout the year, just with the understanding that, you know, maybe there is more macro moderation to come? Any help on those fronts would be helpful. Thanks a lot.

Tim Murphy
CFO, Repay

Yeah, absolutely. We're very pleased with the consumer payments growth in the quarter. Really strong. You know, we have seen strength continue into early Q2. You know, we do wanna stick with the planning assumption of a mild to moderate recession. You know, we are seeing, you know, I think we talked about this before, in some of our end markets, like auto, for example, has probably already been in that type of macro environment for a few quarters. That's why we think it's prudent to just remain conservative. That being said, we do think that, you know, growth, there could still be nice growth in consumer next quarter. You know, the back half of this year is where you may see that macro come into play, so we're just maintaining conservatism around that.

Andrew Schmidt
Equity Research Analyst, Citi

Understood. Thank you very much, Tim. Thank you both for the comments.

Operator

Our next question comes from the line of Sanjay Sakhrani with KBW. Please proceed.

Sanjay Sakhrani
Managing Director, KBW

Hi, this is actually Steven Kwok filling in for Sanjay. Thanks for taking my questions. I guess just first question I have was just follow up around the last question in terms of the assumptions around a tougher environment. If conditions were to remain the same as current, how much of a differential would there be between your current outlook and where it could potentially be?

Tim Murphy
CFO, Repay

Yeah, yeah. I mean, I think we, you know, we're monitoring it closely. You know, I think we if things do continue to stay as they are and don't deteriorate, I think we could become incrementally more positive on the outlook for the year and would update folks as we report each quarter. You know, I think, like we've said in the past, that a mild or moderate recession is probably, you know, high single digits, low double digits, and mild is more like low to mid-teen. You know, we could see potentially us moving to somewhere in the middle of that range if we became incrementally positive, just with more visibility into the macro.

Sanjay Sakhrani
Managing Director, KBW

Got it. The follow-up I had was just around the take rate. Just kind of dive a little bit deeper, 'cause if we take a look at your full year guidance, it works out about 105 basis points versus the 113 that was in the Q1. Like, what are the puts and takes that gets us to that 105 range?

Tim Murphy
CFO, Repay

Yeah, it's a good question. You know, it will come down, and a lot of it is due to seasonality related to tax refunds. There was some dynamics I just described that caused the take rate to be higher. Also, we just ramped a very large enterprise customer in Q1 that. Like we talked about when we provided the guidance originally, just naturally, enterprise customers could be at a lower take rate. As that becomes a bigger contributor, it could bring the take rate down. There's, you know, there's the potential for, you know, B2B has become a bigger part of the mix and that take rate is slightly lower. Those are some of the items we would look at that basically bridges from the 1.13% to the full year 1.05% or 1.06%.

Stewart Grisante
Head of Investor Relations, Repay

Got it. All right. Thanks for taking my questions.

Tim Murphy
CFO, Repay

Yeah.

Operator

Our next question comes from the line of Andrew Jeffrey with Truist Securities. Please proceed.

Andrew Jeffrey
Managing Director, Truist Securities

Hey, guys. Appreciate you taking the question. Great to see the enterprise momentum. John, can you just comment on whether or not as you go after some of these bigger customers, sales cycles are extending? I mean, it sounds like you have a good ramp with this big captive in auto next year. Just generally, does the business get lumpier in your estimation? Is that something we need to think about, or is this all upside?

John Morris
Co-Founder and CEO, Repay

Hi, Andrew. Yeah, it should be upside. As you know, we just had a large win that implemented the Q1 this year. We would hope, just because of implementation cycles with large enterprises, it takes time to win them and implement them. That'll contribute in 2024, which will help offset against what's happening in 2023. I would suspect if we continue to execute, which I expect us to, and I obviously see our sales pipelines, we should continue to be able to execute there. But enterprise, as we mentioned in the past, it takes time for us to just for those things to roll around if they actually are under contract. But we have more at bats. We're investing in more at bats.

We see the opportunities for that, and we think that's obviously gonna deliver. We see evidence of those things, in both the consumer payments and the business payments.

Andrew Jeffrey
Managing Director, Truist Securities

Okay. Helpful. Then just on RCS, can you kinda characterize the type of business you're winning there? Is it mostly traditional ISO? I recognize it's all incremental, and it seems like it's helping margin. Can you just talk a little bit about what that looks like and maybe how it might impact your consolidated EBITDA margin going forward?

John Morris
Co-Founder and CEO, Repay

Yeah. What it looks like, I'll talk about that part, and Tim can talk about margins.

Andrew Jeffrey
Managing Director, Truist Securities

Okay, great.

John Morris
Co-Founder and CEO, Repay

It's unique processors that we are able to give them several capabilities that makes their ability to execute on their strategies unique. Specifically, they may have their own technology, their own gateway, and we're just helping them clear and settle with all the money movement and the money flows. Many in that world are potentially in various different types of e-commerce verticals, the areas that we're not specifically in. We've been fortunate that we built an amazing platform that is, we think is state-of-the-art as from a modern platform for 2023. We're getting lots of inbound interest there. We're able to strategically partner with the ones that we think have high value for growth and great partners.

Then I'll let Tim talk about, you know, as far as contribution and margins.

Tim Murphy
CFO, Repay

Yeah. I'll add to that. I mean, what we typically see is, you know, midsize to larger, you know, ISO type of customer that is working through one of the larger processors and wants more control of their own ecosystem, and they want to become more of a full service processor. They want access to banks, and they want access to the ability to run their own businesses and have more control of that. We're able to customize that and provide that to them and with redundancies. That's what we typically see. What happens is they'll bring volume and transactions to us as part of a conversion, and then eventually, hopefully, we get all the business. That also takes some time to convert.

That's the typical type of customer and the typical type of conversion. It is really nice margin business, and it's been performing very well. We were just at the Electronic Transactions Association and have a really nice pipeline coming out of that. It's been a really nice growth driver for us.

Andrew Jeffrey
Managing Director, Truist Securities

Thank you. I appreciate that.

Operator

Our next question comes from the line of Bob Napoli with William Blair. Please proceed.

Adib Choudhury
Equity Research Associate, William Blair

Great. Thank you. This is Adib Choudhury on for Bob. Thanks for taking our questions. You touched on a bit in some of the earlier questions, but just directionally, could you kind of provide some comments on business trends more broadly, in the months of April and May so far? Thank you.

Tim Murphy
CFO, Repay

Yeah. April in the consumer space, particularly, you know, was started strong. I think some of the tax refund dollars maybe fell over into April, which is not overly surprising with late filers, that helps the consumer side. Like I said, we have, you know, fully implemented the large personal lender, that will benefit us for a full, you know, quarter in Q2, which has been good. We've seen positive trends in the consumer side in business payments, we have, you know, completed implementations of some of the larger wins that we talked about that provided strength exiting the quarter and into early Q2. We're seeing positive trends with that as well. There's a very strong sales implementation pipeline and business payments that will continue to ramp throughout the quarter into next quarter.

John Morris
Co-Founder and CEO, Repay

Just a reminder on two things. As we talked about as well, we do have some political media we're lapping, and obviously, Blue Cow will be out of Q2 numbers. Obviously all of you know, we've mentioned before in the past, specifically on the consumer payment side, it, Q1 is a high seasonal quarter for us, and Q2 can obviously seasonally, you know, be, you know, less than the Q1 from an overall volume perspective. Just wanna mention a couple of those things.

Tim Murphy
CFO, Repay

Yeah.

Adib Choudhury
Equity Research Associate, William Blair

Thanks for those comments. Appreciate that. Just as a quick follow-up, I guess bigger picture, you know, Rithm has made a bunch of acquisitions on the B2B payment side. Could you just kinda more broadly talk about some of your learnings as you've integrated these deals and kinda going back to your confidence in terms of ability to deliver 20% plus growth in B2B longer term? Thanks so much.

John Morris
Co-Founder and CEO, Repay

Absolutely. If you look at a normalized growth less the, you know, political media spend this every even year, we think that that obviously is still there, and we're seeing it. We're seeing it in our the wins that we're looking at. We're seeing it in our pipelines. The evidence of what we thought is still absolutely true, and we're excited about that part of our business. Obviously, it's consumer is still a large part of our business, and you can see how it's growing fast. It's hard to catch it from that, you know, overall total volume mix. We really like the business, the verticals we're driving down, and that you heard me talk about on the call, and the hospitality vertical as well as municipalities as well as hospitals.

We're still seeing lots of opportunities there. It's a large addressable market, that is still well underserved with the entire digital transformation as is happening. We, we think we have one of the best-in-class technology solutions with our TotalPay solution in the marketplace. We'll continue to expand on that. We'll continue to expand on the different ways people wanna pay and get paid, and our ability to truly execute on that by truly understanding money flows and understanding the ability to move those funds as well as give them the state-of-the-art financial technology to do that. We think we have a winning formula there.

Adib Choudhury
Equity Research Associate, William Blair

Appreciate the comments.

Operator

Our next question comes from the line of Timothy Chiodo with Credit Suisse. Please proceed.

Timothy Chiodo
Managing Director, Credit Suisse

Great. Thank you for taking the question. I want to circle back to an announcement you guys made a few years back, and it's featured on your growth plan, slide 17. I know it's a smaller part of the business, but I was hoping you could give a brief update of your partnership with Veem in B2B cross-border and how it's helped your business, whether in winning clients or winning volumes, or just a broader update on that partnership. Then I have a quick follow-up on the gross profit guide.

John Morris
Co-Founder and CEO, Repay

Yeah, sure. Obviously, Veem's a nice company, and we have a really strong relationship with them. They do a good job. Specifically for us, we do not have significant cross-border activity with a lot of our specific large enterprise clients. They're more domestic than international. That's why we haven't seen a tremendous amount of growth in the cross-border side of that. It is a piece of our product suite. It does allow us to be extremely competitive in the marketplace. As some of our large enterprise clients continue to expand, we'll see more and more opportunities of that. We obviously are seeing some of those opportunities specifically into Canada.

Overall, it's still not significantly meaningful, from a cross-border is not.

Timothy Chiodo
Managing Director, Credit Suisse

Absolutely. Okay. Thank you, John. This one is for Tim. This is a follow-up. Just on an absolute basis on the reported numbers, not adjusted for the media spend comp that's tougher in Q4, is it fair to assume that the guide right now may be conservatively and because of the macro impacts that you're embedding, the absolute growth is more in the low single digits, and then if we added in the media impact, it would imply an underlying exit rate and maybe the high single digits for this year? Again, that is in the more moderate or mild recessionary scenario. Is that a fair recap, or would you correct me on anything there?

Tim Murphy
CFO, Repay

Yeah. If you look at slide 12, there's three ways to think about growth. There's the reported number, which is probably mid single digits, and that's the top section of that chart on the top of that page. There's the organic number, which excludes Blue Cow, which gets us to high single digits. There's the normalized organic, which excludes Blue Cow and the political media impact, which gets us to low double digits. That's still what the guidance implies, and that's how we build up to it if you look at that slide, which is similar to when we reported guidance originally.

Timothy Chiodo
Managing Director, Credit Suisse

Completely, Tim. I appreciate that. I. The slide is really helpful. I was actually talking more just specifically about Q4 and the exit rate, not the full year.

Tim Murphy
CFO, Repay

Oh, I got you.

Timothy Chiodo
Managing Director, Credit Suisse

My apologies.

Tim Murphy
CFO, Repay

Okay. Yeah. We think that the Q4 exit rate would probably be, I would say, high single digits, and then normalized for political below double digits. We add, for example, the large captive auto client that will be rolling out next year, which we think will be incremental to those numbers. We add the political contribution. That's what gets us excited about next year. The big large captive auto win we know is incremental even to that exit rate in Q4.

Timothy Chiodo
Managing Director, Credit Suisse

Great. All right. That's exactly the kinda color I was hoping for. Thank you so much.

Operator

Our next question comes from the line of Joseph Vafi with Canaccord. please proceed.

Joseph Vafi
Managing Director of Equity Research, Canaccord

Hey, guys. Good afternoon. Thanks for taking the questions. Maybe we just circle back to the auto vertical. You've had some good success there kind of consecutively over the last few quarters. I mean, it just kinda begs the question on how your solutions, I mean, how penetrated are the types of solutions that you're providing into the auto OEM, kinda broader auto sector, and should we be thinking that there are potentially more of these in the pipeline than on the follow-up?

John Morris
Co-Founder and CEO, Repay

We are winning. This is John. Hi, Joseph Vafi. We are winning based on our technology and our product and our solutions. Our omni-channel experience, our omni-modality experience, which we'll continue. You heard us talk about adding the digital wallets last year and continue to add Venmo, PayPal, just the various different ways you can pay anywhere, any way, any time. Delivering that solution, the consumer is demanding it. The end consumer expects an ease of use and a high-quality financial experience, and we're able to deliver that technology as well as the expertise by vertical and the expertise for payments. That is part of our winning formula. Obviously, we have to be competitive from a, you know, pricing perspective.

Because we own our own clearing and settlement engines, you know, if we wanna win, we can win. We see there are more opportunities out there. The, the very, very largest, it usually takes some time, but we do see more opportunities out there in overall consumer payments as well.

Joseph Vafi
Managing Director of Equity Research, Canaccord

Great. Thanks for that. Then just maybe just drilling down again a little bit more on this, you know, on the PayPal and Venmo integrations and how you're doing that. You know, obviously you're partnering with PayPal to a certain degree here. I mean, if you could talk about how unique that is potentially in the market versus competitors and, you know, how customers are receiving integration of those wallets. Thanks very much.

John Morris
Co-Founder and CEO, Repay

Sure. As you've heard me speak about, we're continuing to enhance all of our existing loan management system integrations in our consumer payments area. We think that will give us great organic growth opportunities. We know that. As we expand several of our product features and functionalities, that being our digital wallets, that being Venmo, PayPal, it doesn't mean that that will be the only way they wanna pay, but we know that our consumers would like multiple ways to pay how they wanna pay. We see good consumer demand wanting those features, and we think that's gonna lead to additional new organic opportunities.

Also we think that'll, as we've always talked about, our ability to continue to convert in a digital transformation, convert existing clients into more of a digital solution. We see really good demand there on that side of it as well. That, we're barely scratching the surface there as we're rolling out and enhancing some of those features and functionalities. As you can imagine, we have to get on everybody's technology roadmap and some of the things we're doing there. We're still early in some of that, but yet we see really positive. We build these solutions because we know there's demand there and consumers wanna do it competitively. If you think about it's just another payment feature and a payment option at checkout. Another way to pay.

We think that ultimately what that drives is a high-quality end consumer experience as we help them engage there. Also you get paid more. When you get paid more, that's a high-quality experience across the entire ecosystem.

Joseph Vafi
Managing Director of Equity Research, Canaccord

Sure. Great. Thanks for that color, John.

Operator

Our next question comes from the line of Charles Nabhan with Stephens. Please proceed.

Charles Nabhan
Managing Director and Research Analyst, Stephens Inc.

Hi, good afternoon, and thank you for taking my question. Some of the more recent wins in auto, particularly Mercedes-Benz, would imply more of an upmarket SKU from a credit standpoint. With that in mind, I was wondering if you could comment on the overall exposure within auto across the credit spectrum. Not looking for specifics around subprime, prime, et cetera, but just any high-level comments I think would be helpful given the uncertain macro environment.

Tim Murphy
CFO, Repay

Yeah. Thanks for the question. We're clearly trying to go upmarket. We have been for several years, and we're winning deals there now. We have a pipeline in the captive space. We have more enterprise reps on our team. We are seeing success there. We do process for lenders, auto lenders across the entire spectrum, but we have focused more of our efforts on the enterprise accounts, which would naturally, like you said, lean toward more of a prime type of borrower. That's where the focus has been. Historically, we've sold accounts across that entire spectrum, so we do have a good mix there. Going forward, the mix will lean more toward prime, super prime.

Charles Nabhan
Managing Director and Research Analyst, Stephens Inc.

Got it. As a follow-up, I know you broke out the gross profit impact from Blue Cow.

In terms of volume impact within business, could you give us a sense for the impact of the client acquisition as well as Blue Cow, and how we should think about organic growth from a volume standpoint within that business, or normalized growth rather?

Tim Murphy
CFO, Repay

Blue Cow is in the consumer side. That when we broke that out, that's what contributed to the difference between the 15% reported and the 17% organic. That's on the consumer side. As we mentioned, it'll be about $2.5 million of revenue in Q2 2022 that we would pull out. If you're thinking about consumer organic growth, that's how we factor that in. The, you know, we don't wanna get too specific on the large account, but it would probably be, you know, at least a few points of growth that we lost as a result of that. You can see how that would impact the exit rate going into Q2.

Charles Nabhan
Managing Director and Research Analyst, Stephens Inc.

Got it. Thank you for the color. Appreciate it.

Operator

Ladies and gentlemen, as a reminder, if you would like to ask a question, please press star one on your telephone keypad. Our next question comes from the line of James Faucette with Morgan Stanley. Please proceed.

James Faucette
Managing Director, Morgan Stanley

Hey, good afternoon, gentlemen. Thanks for taking a few minutes here today. had a couple of follow-up questions on topics that was already addressed, at least on this call and in the press release. First on B2B. Obviously you talked about a large client rolling off, and it seems to be having a little bit bigger impact on the B2B segment than at least I would have guessed. Can you remind us what your customer concentration might look like? How should we think about the risk of additional churn there?

Tim Murphy
CFO, Repay

Yeah. Thanks, James. We're pretty diversified there, so there's not really concentration risk. This just happened to be a unique situation where, you know, a private equity firm bought a few of these companies and basically brought them all together and consolidated processors. Like we said earlier, it was pretty unique. It was, you know, several points of business payments growth that we lost as a result of that. There's not significant concentration, and we're not aware of other losses like this.

James Faucette
Managing Director, Morgan Stanley

Got it. Got it. Thank you. On credit unions, you mentioned in the press release that you were seeing continued strength with credit unions. I think it was quoted up 20% or so. You mentioned last quarter that credit union strength may be partially due to softness within some other verticals. Can you remind us a little bit, like, what, like, what the relationship is between verticals and strength in credit unions, and give us an update on what you're seeing within credit unions and how we should think about momentum?

Tim Murphy
CFO, Repay

Yeah. I think that comment was related to some of the auto lending moving out of the traditional auto space and into credit unions, just credit unions having, you know, generally lower rates. They were benefiting from rates rising and them being able to provide competitive financing. I think the, you know, we still see that happening, where they're winning some auto financing business away from traditional lenders because of that dynamic. Credit unions have generally been strong. I think even through the last, you know, six weeks or so, as we've seen issues with regional banks. We've seen real strength in credit unions because of their member deposit base and because of the loyalty the members have to them, which it would help with the originations for new loans to those members as well.

I think the biggest tie-in is probably between credit unions and auto.

James Faucette
Managing Director, Morgan Stanley

Got it. That's really helpful color. Thanks for that, gentlemen.

Tim Murphy
CFO, Repay

Yep, absolutely.

Operator

Our next question comes from the line of Mike Grondahl with Northland Securities. Please proceed.

Mike Grondahl
Head of Equity Research and Senior Research Analyst, Northland Securities, Inc.

Hey, guys. Thanks. two things. one, any changes on the competitive front to call out or any increased intensity? Secondly, you did mention M&A. Have you seen valuations come down in the private market where that's, you know, more interesting or a lot more interesting? Thanks.

John Morris
Co-Founder and CEO, Repay

On the M&A side, obviously, we have a strong balance sheet. We continue to be very profitable and building our cash position, positioning ourselves well, for multiple types of opportunities in the event that we find them to be very strategic. On the valuation side, on the M&A side, we have seen a few entries back into the market. We're also seeing multiples come down some. We think we'll continue to see more opportunities as the year comes around, we also think the private side will obviously adjust to some of the public multiples as well. We've said this before, we have a very high bar.

We obviously understand where we are in the market, and that makes it a very strategic high bar for us. Yet, we do think we'll be well-positioned for the exact right opportunities that we find in the marketplace.

Tim Murphy
CFO, Repay

I think from a competitive standpoint, it's not really changed much. I mean, we see some similar names on the consumer side we've mentioned before. You know, as we enter new subverticals within B2B and the AP side, we may see new competition just because there's players already there in those subverticals. Really, the way we'd win there is by gaining, you know, software relationships in the AP subverticals and then building the supplier network, within those verticals. That, that's where we may see new competition is if we're entering new subverticals, particularly within B2B and AP.

Mike Grondahl
Head of Equity Research and Senior Research Analyst, Northland Securities, Inc.

Got it. Got it. Thank you.

Operator

Thank you. Ladies and gentlemen, this concludes the question and answer session. I'd like to turn the call back to John Morris for any closing remarks.

John Morris
Co-Founder and CEO, Repay

Thank you. We are very pleased with our Q1 results. We remain focused on executing our strategy as we see incredible amounts of organic growth opportunities, and we'll continue to invest in those. We will continue to execute our operational efficiencies as we expand our sales pipelines, and we'll continue to converting on our implementation pipelines as well. Look forward to speaking with you in the next coming weeks here. Thank you very much.

Operator

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.

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