The Boston Beer Company, Inc. (SAM)
NYSE: SAM · Real-Time Price · USD
201.31
+2.84 (1.43%)
At close: Oct 30, 2026, 4:00 PM EDT
202.10
+0.79 (0.39%)
After-hours: Oct 30, 2026, 7:32 PM EDT
The Boston Beer Company Stock Forecast
Stock Price Forecast
According to 14 analysts polled by S&P Global, The Boston Beer Company stock has a consensus rating of "Hold" and an average price target of $198.85. The average 1-year stock price forecast is 1.22% lower than the current stock price, while the lowest is $153 (-24.00%) and the highest is $295 (+46.54%).
Price Target: $198.85 (-1.22%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for The Boston Beer Company stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 11 | 11 | 11 | 11 | 11 | 11 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 2 | 2 | 2 | 1 | 1 | 2 |
| Total | 14 | 14 | 14 | 13 | 13 | 14 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Hold Reiterates $200 | Hold | Reiterates | $200 | -0.65% | Oct 27, 2026 |
| Citi | Citi | Hold Maintains $185 → $197 | Hold | Maintains | $185 → $197 | -2.14% | Oct 26, 2026 |
| Goldman Sachs | Goldman Sachs | Sell Maintains $160 → $153 | Sell | Maintains | $160 → $153 | -24.00% | Oct 23, 2026 |
| UBS | UBS | Hold Reiterates $190 → $204 | Hold | Reiterates | $190 → $204 | +1.34% | Oct 23, 2026 |
| Piper Sandler | Piper Sandler | Hold Maintains $195 | Hold | Maintains | $195 | -3.13% | Oct 23, 2026 |
Financial Forecast
Revenue This Year
1.91B
from 1.96B
Decreased by -2.55%
Revenue Next Year
1.91B
from 1.91B
Decreased by -0.30%
EPS This Year
9.35
from 9.89
Decreased by -5.46%
EPS Next Year
10.33
from 9.35
Increased by 10.46%
EPS and Forward PE are based on non-GAAP adjusted numbers.