The Boston Beer Company, Inc. (SAM)
NYSE: SAM · Real-Time Price · USD
186.52
+3.32 (1.81%)
At close: Aug 3, 2026, 4:00 PM EDT
186.58
+0.06 (0.03%)
Pre-market: Aug 4, 2026, 6:44 AM EDT
The Boston Beer Company Stock Forecast
Stock Price Forecast
According to 14 analysts polled by S&P Global, The Boston Beer Company stock has a consensus rating of "Hold" and an average price target of $199.85. The average 1-year stock price forecast is 7.15% higher than the current stock price, while the lowest is $160 (-14.22%) and the highest is $295 (+58.16%).
Price Target: $199.85 (+7.15%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for The Boston Beer Company stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Buy | 1 | 0 | 0 | 0 | 0 | 0 |
| Hold | 12 | 12 | 12 | 11 | 11 | 11 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 2 | 2 | 2 | 2 | 2 | 2 |
| Total | 16 | 15 | 15 | 14 | 14 | 14 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains $190 | Hold | Maintains | $190 | +1.87% | Jul 27, 2026 |
| Needham | Needham | Hold Reiterates n/a | Hold | Reiterates | n/a | n/a | Jul 24, 2026 |
| Deutsche Bank | Deutsche Bank | Hold Maintains $187 → $176 | Hold | Maintains | $187 → $176 | -5.64% | Jul 24, 2026 |
| Jefferies | Jefferies | Hold Maintains $230 → $195 | Hold | Maintains | $230 → $195 | +4.55% | Jul 24, 2026 |
| RBC Capital | RBC Capital | Hold Reiterates $234 → $210 | Hold | Reiterates | $234 → $210 | +12.59% | Jul 24, 2026 |
Financial Forecast
Revenue This Year
1.92B
from 1.96B
Decreased by -2.45%
Revenue Next Year
1.93B
from 1.92B
Increased by 0.84%
EPS This Year
9.01
from 9.89
Decreased by -8.85%
EPS Next Year
10.51
from 9.01
Increased by 16.65%
EPS and Forward PE are based on non-GAAP adjusted numbers.