Operator.
Thank you and good morning, everyone. Welcome to SiriusXM's Third Quarter 2022 Earnings Conference Call. Today, we will have prepared remarks from Jennifer Witz, our Chief Executive Officer, and Sean Sullivan, our Chief Financial Officer. Scott Greenstein, our President and Chief Content Officer, will join Jennifer and Sean to take your questions. I would like to remind everyone that certain statements made during the call might be forward-looking statements as the term is defined in the Private Securities Litigation Reform Act of 1995. These and all forward-looking statements are based upon management's current beliefs and expectations and necessarily depend upon assumptions, data, or methods that may be incorrect or imprecise. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially. For more information about those risks and uncertainties, please view SiriusXM's SEC filings and today's earnings release.
We advise listeners to not rely unduly on forward-looking statements and disclaim any intent or obligation to update them. As we begin, I would like to remind our listeners that today's call will include discussions about both actual results and adjusted results. All discussions of adjusted operating results exclude the effects of stock-based compensation. With that, I'll hand the call over to Jennifer.
Thanks, Hooper, and good morning, everyone. Thank you for joining us today. In the third quarter, we delivered solid results as we continued to drive growth and focus on a disciplined approach to cost management across our organization. While near-term objectives remain top of mind, we are focused on the strategy and investments that will drive long-term value for our stockholders, including continuous improvements in the differentiated listening experiences that our customers love. Self-pay net adds were 187,000 in the third quarter as we sustained a record low churn of 1.5% and total revenue grew 4% versus the prior year period, while advertising revenue remained relatively flat as macroeconomic factors resulted in a deceleration in ad spending late in the quarter.
Our subscriber growth, despite continued automotive supply chain constraints, is a testament to the loyalty of our listeners, the value of our content, and our highly resilient subscription business model. As such, we are pleased to reaffirm our full-year financial guidance, although headwinds in the advertising environment will continue to add some degree of uncertainty in achieving 2022 guidance. As we move into the fourth quarter, we remain focused on maintaining our momentum with steady work to expand relationships with OEMs and deliver an incredible content slate, new listener experiences, and exciting product and technology enhancements. Our products and content remain extremely attractive to vehicle buyers and automakers. Our new and used vehicle penetration rates continue to remain strong at 83% and 53% respectively, and our enabled fleet reached 150 million vehicles in September.
We completed several extensions of our agreements with automakers in the third quarter, including Subaru and Stellantis. In addition, our 360L platform launched in the popular 2023 Nissan Altima, and we should exit this year with 360L installations up approximately 500 basis points as a percentage of new SiriusXM-enabled vehicles compared to the end of 2021. We are also pleased with the progress we have seen with EV startups. In the coming months, SiriusXM will be available for the first time in Lucid's full lineup of electric vehicles. Announced yesterday, all Lucid customers will receive an over-the-air update in the coming months launching a free beta version of SiriusXM. When the full SiriusXM experience debuts later in 2023, customers will move into our standard trial subscription funnel.
While initial volumes will be relatively small, the Lucid beta provides an exciting opportunity to test enhanced capabilities and new solutions to drive forward the in-vehicle audio entertainment experience. This past year, our focus on opening new distribution channels has led to continuous broadening of our acquisition funnel, particularly on the streaming side of our business, which continues to see strong performance and is expected to be the majority of our subscriber growth this year. While our streaming business is still at an early stage, we are investing in building out the experience and our capabilities in anticipation that it will become a much more significant part of our subscriber mix in the near future, even as auto sales rebound over time. Streaming also remains an important part of our value proposition for our in-car subscribers.
We are also expanding beyond our historical demographics, identifying growth segments that comprise an additional quarter of the U.S. population. These growth segments are younger, more diverse, and willing to pay for multiple streams of audio entertainment. We have found that many additional consumers find the premium music and non-music content that only SiriusXM offers attractive, and we are working to scale in these segments. To help showcase our offering, this past quarter we launched the second installment of our national ad campaign, The Home of SiriusXM, highlighting several content categories such as comedy, sports, lifestyle podcasts, and multiple music genres. The new spots feature talent including Conan O'Brien, 2 Chainz, and Alanis Morissette, showcasing the diversity of content on SiriusXM that appeals to a multi-generational audience.
The national ad campaign, coupled with the return of the NFL this fall, contributed to one of our biggest acquisition months to date on the streaming side. We are working hard to improve the consumer experience in and out of the vehicle. This past quarter, our product and technology team drove several vital improvements to our core consumer listening experiences, most notably with advancements in our content personalization technology leveraged across both Pandora and SiriusXM. Pandora's personalized music experience has long been driven by our proprietary algorithms that continually learn from past user behavior, enabling Pandora to deliver music catered to each user's tastes and preferences. Recently, we've made algorithm improvements that include scaling up our model and adding more signals derived from listener interactions with songs and artists.
On the SiriusXM side, we made several in-vehicle personalization improvements to our 360L products, including the introduction of data-driven music and talk recommendations on For You tabs, which has helped drive double-digit increases in listener click-through rates. We also made enhancements to the 360L user interface that have significantly increased engagement and discovery of new content, including one-touch access to Pandora artist stations from SiriusXM's Now Playing screen. The update is live in select 2023 GM vehicles and will launch with more OEMs next year. Last week, we rolled out an updated version of SiriusXM on Apple's CarPlay with redesigned navigation, new recommendation carousels, and several new design enhancements. An upgraded SiriusXM experience on Android Auto should ship in the coming months.
Later this year, we also plan to update our core SXM App for iOS and Android with a design refresh that will enhance navigation and streamline content discovery. The updated personalized carousels will ease listeners' quick access to a wide range of personalized recommendations, and the update will include visual enhancements like the new dark mode theme. These are just the start of a series of improvements in the SiriusXM products that we will be making in the coming months. In addition to the product enhancements, we continue to broaden our content in music, comedy, and sports to draw in streaming subscribers that are younger and more diverse. This audience segment tends to over-index on fandom for music artists and other celebrity talent. We see a real opportunity to highlight the intimate connections and unique artist experiences that we have built our brand on over the past two decades.
This past quarter saw launches of new artist shows, channels, and special events. For example, six-time Grammy Award-winning singer-songwriter Brandi Carlile launched her new show, Somewhere Over the Radio, on The Spectrum, where Brandi engages in candid conversations with guests from the LGBTQ community and their allies. The launch of The Chicks Channel, a limited-run channel celebrating the music of the thirteen-time Grammy winners, was another great example of our curated artist experiences. The channel provided a great promotional vehicle for the artists to connect with fans across the country while they were on tour this summer. Turning to our Small Stage Series, we hosted two iconic bands at the Apollo Theater in New York City this quarter, Pearl Jam and the Red Hot Chili Peppers. Halsey performed for us in Philadelphia, John Legend in Los Angeles, and earlier this month, we hosted Lizzo in her hometown of Detroit.
These incredible experiences continue to prove a valuable and unique subscriber benefit, with our Enter to Win campaigns reaching record highs while promotions through dedicated pop-up channels, rebroadcasts across our most popular stations, and other on-demand content in the SXM app contributed to a 22% year-over-year lift in on-demand listening. The third quarter also saw strong performance in our sports category. SiriusXM remains an essential, unmatched subscription for sports fans, offering more live games and events to listeners in North America on one platform with one subscription than anyone else in audio. We recently extended our NFL agreement as the exclusive third-party audio broadcaster of every NFL game, and we continue to cover sports underserved by other outlets.
Sports have a proven appeal to new subscribers, with trialers who listen to sports channels converting to paid subscribers at a higher rate, and once subscribed, sticking around with higher retention rates. We know there is more opportunity to capture audio share on this front, and we recently launched our first ever fully dedicated sports campaign to increase awareness. Lastly, we remain incredibly bullish on the broader entertainment, political, and news talk audio ecosystem that we are continually cultivating. As part of our election coverage, Crooked Media's top-ranked podcasts have taken over the SiriusXM Progress channel's weekend lineup leading up to this month's midterm elections. This special programming includes recordings of Pod Save America taped in front of live audiences at SiriusXM's L.A. Garage Studios. SiriusXM subscribers also had exclusive early access to a Pod Save America interview with former President Barack Obama.
We will soon be launching a full-time original Team Coco comedy channel available only to SiriusXM subscribers, tapping into the large-scale fandom behind his popular podcast, Conan O'Brien Needs a Friend. Our unique podcast strategy sets us apart in the marketplace as we can monetize efficiently through off-platform distribution and give advertisers and creators the thing they want most, tremendous audience reach across all platforms, while also offering creators unique access to the exclusive and live audience of SiriusXM. Today, we touch over 150 million listeners, including SiriusXM, Pandora, SoundCloud, and our broader podcast and off-platform ad network. Having the best content and talent in podcasting makes us the leader in digital audio advertising.
We have more shows in Edison's top 25 podcast rankings than any other network, with Crime Junkie, Office Ladies, Dateline NBC, Pod Save America, and Conan O'Brien Needs a Friend continually making the chart. In the third quarter, we added ad representation and distribution agreements with The School of Greatness and the Mel Robbins podcast. Capitalizing on the growth we are seeing in podcasting, SXM Media recently deployed new ad products to give brands more automated and efficient ways to buy advertising at scale. Our new Podcast Everywhere solution allows brands to reach their audience wherever they're listening, and our Podcast Select product gives advertisers better control over audience targeting. Revenue from these two solutions, plus podcast programmatic, meaningfully increased compared to a year ago, and we saw more than 250 additional advertisers leveraging network solutions such as these versus Q3 last year.
We expect continued uncertainty around macro factors and recessionary trends impacting the broader economy in the coming months to dampen the digital audio ad market, but we are encouraged by the early response to these foundational drivers of our SXM Media business. We are closing the year with momentum in our vehicle distribution, new product and technology enhancements, and an exciting pipeline of fresh content, including the launch of Team Coco's channel and next week's special event with Grammy Award-winning hip-hop artist Drake, Live at the Apollo. The announcement of Drake's exclusive show for SiriusXM led to record-breaking downloads of the SXM app in the days that followed, and we are incredibly excited to share Drake's performance next week with listeners.
To wrap up, despite some uncertainty in the macro environment, we continue to pursue all avenues of opportunity to build long-term and sustainable value for our business and remain equally committed to delivering consumers the best and most comprehensive choice in premium audio content. I am confident we have taken appropriate actions to finish the year strong. I'm excited and energized by the momentum of our business and organization and the culture of progress at SiriusXM. With that, I'll turn it over to Sean.
Thank you, Jennifer, and good morning, everyone. Starting with a recap of the third quarter financials, revenue was up 4% in the quarter to $2.28 billion. Within that, advertising revenue was up 1% to $457 million, while subscription revenue climbed 4% to $1.7 billion. Adjusted EBITDA was flat at $720 million as we continue to make material investments in sales, marketing, content, and product development. During the quarter, we booked $69 million of one-time charges reflecting cost to exit real estate leases, personnel severance, and a write-off of select software development initiatives that we no longer intend to pursue as we speed ahead on other enhancements to the listener experience.
Net income for the quarter was $247 million, representing diluted earnings per common share of $0.06 or $0.07, excluding the one-time restructuring costs. We generated $329 million of free cash flow during the third quarter, down year-over-year as the third quarter of 2021 benefited from $208 million of satellite insurance recoveries. In addition, free cash flow felt the material impact of a $56 million year-over-year increase in cash taxes as most of our federal net operating loss carryforwards became fully utilized last year. We expect cash taxes, which were $82 million in 2021, to grow to approximately $270 million this year. This year's increase was partially mitigated by the use of R&D and other tax credits.
These tax credits are likely to be available on a much smaller scale in 2023, including the adverse timing of certain R&D expenses that are now required to be capitalized under Section 174. Therefore, we expect our cash taxes to continue growing meaningfully next year. Also looking ahead, we expect capital expenditures to increase next year as production for the SXM-11 and SXM-12 satellites currently being procured begins to ramp. As we discussed at investor conferences in September, a combination of years of improving churn and successful used car and win-back programs means that we have more subscribers on our low-band spectrum today than we might have thought a few years ago.
This constellation refresh signals our commitment to maintaining premium services on our low-band spectrum, and it will also give us options to create new revenue streams on this portion of our spectrum over the long term. Turning to our operating segments, at SiriusXM, total revenue in the third quarter increased 5% to $1.7 billion, driven by a 6% increase in ARPU to a record $15.72, which includes a 6% advertising growth rate on the SiriusXM platform, combined with a larger self-pay subscriber base compared to the prior year period, partially offset by lower paid trial subscribers. As Jennifer mentioned, SiriusXM's net self-pay subscriber growth in the quarter was an outstanding 187,000, boosted by trial funnel growth in the second quarter, leading to increased conversion opportunities combined with growth in our streaming-only subscriber base.
During the third quarter, SiriusXM's new and used car trial starts were both down 4% sequentially as auto industry sales continue to remain soft and vehicle prices remain near record highs. Analysts largely expect this to continue. Since May, the consensus 2023 SAR estimate has fallen from $16.6 million to $14.8 million. We anticipate that continued softness will continue to impact the trial funnel and self-pay net adds into Q4 and into next year. Gross profit in the SiriusXM segment climbed 6% to $1.8 billion, representing a gross margin of 62%, a point higher than last year's third quarter.
In our Pandora and off-platform segment, third quarter advertising revenue of $407 million was a slight increase versus last year, and Pandora's ad revenue per thousand hours of $103 declined slightly from $109 in the third quarter of 2021. During the quarter, our podcasting and off-platform businesses generated $123 million in total revenue, an increase of 37% year-over-year. Non-Pandora ad revenue was about 38% of the company's total ad revenue during the quarter, and we expect this to continue growing over time. This past quarter, we saw growth in political advertising, and restaurants, travel, and tech have all been strong categories for us. Pharma, entertainment, telecoms, and financial services have shown more weakness in recent months.
Gross profit in the Pandora and off-platform segment declined 12% to $173 million, representing a 32% gross margin. The margin decrease in the third quarter of 2021 is mostly due to investments we are making in new podcasting content, and we expect the margin profile of these new advertising representation deals to improve over time. Today, we reiterate our existing financial guidance for 2022. Revenue of approximately $9 billion, adjusted EBITDA of roughly $2.8 billion and free cash flow of about $1.55 billion. Given the macro outlook and headwinds in the advertising market, we remain focused on cost discipline across the organization, and we expect that to continue in 2023.
That discipline will be important given the CPI adjustments to some of our streaming royalties and the expiration of our discounted 2015 rates for pre-1972 content will produce an increase in music royalty costs next year. On the capital allocation front, we returned $262 million to stockholders in the third quarter, with $176 million of share repurchases and $86 million in dividends, bringing year-to-date capital returns to roughly $1.84 billion. We are very pleased to announce a further 10% increase in our recurring dividend on top of last year's 50% increase. This marks the sixth year in a row of double-digit increases to our dividend. We ended the third quarter at 3.5x net debt to EBITDA within the low- to mid-threes range we previously articulated.
Our balance sheet remains exceptionally well positioned, with limited near-term maturities and roughly $1.4 billion of liquidity available at the end of September via cash and undrawn revolver capacity. We have significant capacity to continue investing in the business, evaluating strategic opportunities and to continue returning capital to our stockholders. With that, operator, let's open it up to Q&A.
Thank you. Ladies and gentlemen, as a reminder, if you would like to ask a question on today's call, please press star one on your telephone keypad. Once again, please press star one on your telephone keypad. We'll pause for just a moment to allow everyone an opportunity to signal for questions. We will now take our first question from Ben Swinburne at Morgan Stanley. Your line is open. Please go ahead.
Thank you. Good morning. Maybe two questions. One, maybe for Jennifer. On digital subscribers, which seems like they continue to build, can you just remind us of sort of the unit economics for that business relative to the core satellite business and whether or not it's becoming large enough to sort of start to impact gross margins? Because I think you've got pretty attractive economics on the digital front. Then maybe Sean, as you think about expense growth into next year, you mentioned cost discipline, and some of the pressures on the licensing front.
How does that all shake out at this point in terms of kinda where you guys are leaning in and where you see opportunities to pull back, when you think about the overall OpEx space for the company looking into next year? Thank you.
Okay. Thanks, Ben. First on the, you know, satellite versus streaming subs, the unit economics, as we talked about in the past, are pretty different in terms of the upfront cost to acquire a subscriber. As you know, from your years focusing on our business, on the satellite side, we have upfront SAC that doesn't necessarily tie to producing a subscriber. On the streaming side of the business, our upfront costs are much more marketing based, whether they be with partners or direct marketing performance media. That will fluctuate based on, you know, what we are seeing happening in the markets. Obviously, we're really focused on cost per trial as it relates to LTV of these subscribers. You know, the dynamics of that may shift in a given quarter.
Mm-hmm.
You know, the funnel is obviously clearly a function of what automotive trials are in a given period. The levels of subscribers will be dynamic based on how we're investing in the market. The marketing investments that we make towards streaming trials continues to get more efficient. Part of that obviously near term has just been the trends in advertising in general, and we're able to buy at lower rates. Also as we learn which channels are more effective for our business, we continue to optimize there. I mean, the economics from the margin standpoint, as we've said in the past, are pretty consistent. They're not material enough today to really impact overall gross margin.
Mm-hmm.
you know, as we've said in the past, our prices on streaming are lower than on satellite, but the actual margin percentages are relatively consistent.
Got it.
Sean, you want to
Yeah. Ben, on the expense growth, again, it's important to reiterate that we're obviously investing for long-term growth. We're doing a number of things around product, platform, features, functionality, and that's both OpEx and CapEx. You know, I think it was just important to highlight for everyone as we look into 2023, and we'll have more to say, certainly in February, on the year-end call, some of the things that are impacting the business and the fact that we're focused on it. For example, the expiry of the pre-72, that's a 2015 event that expires at the end of 2022. I thought it was worth highlighting that for everyone, since it was public a number of years ago. We'll remain focused.
We've talked about facility rationalization. You saw some of the charges we took in Q3. We continue to prioritize headcount against key roles and key strategic initiatives, and we'll continue to do that and look for efficiencies across the organization to continue to fund the growth initiatives that we have on the plan.
Thank you both.
Operator, next question, please.
We'll now take our next question from Jessica Reif Ehrlich at Bank of America. Your line is open. Please go ahead.
Thank you. Good morning, everyone. Your churn is astounding. It's so low. I'm just wondering, are you seeing any increases in bad debt? We're hearing cable operators starting to say that. Does the churn at this level, this low level, imply that, you know, pricing power? Can you just kinda talk to how you're thinking about that? Secondly, can you give us color on Podcast Everywhere? How different is this offer from prior sales efforts? I mean, you kind of call out and mentioned on the call more targeting. Then just last, just as clarification, but what are your subs from streaming only?
Okay. I could take a couple of those. Starting with churn, I continue to be amazed at how low our churn rate has been. We have not seen any real negative impacts on non-pay or cancel demand on the voluntary side, that would indicate that, you know, there is a different health of the consumer, to be concerned about. You know, our non-pay and voluntary continue to trend in that sort of 1%-1.1% range. It's been very strong. Again, I tie that to the improvements that we have made in our streaming products. We have many more satellite subscribers listening outside of the car, and that, you know, continues to drive engagement across those subscribers.
You know, we would expect vehicle-related going forward to increase, hopefully, as the auto trial or the auto funnel continues to slowly recover. That'll have an impact on churn, but we're very pleased on where we are on non-pay and voluntary. I do think that gives us some opportunity on pricing. We obviously have the rate increase we did last fall rolling through this year. As we look forward to next year, we will look again at our rates. We have consistently raised prices. I think as you know, we launched these services 20 years ago at a $10 price point, and we're now our primary package is priced at $18. We have an annual average increase of about 3%.
You know, there are some tailwinds, I think, with other audio and video services raising prices, you know, obviously in an inflationary environment, that certainly could help support that. The reality is we need to continue to deliver value for our subscribers, and that will come through, you know, increased content, better features and capabilities in our products, and certainly access to listen in more locations. We're very focused on, you know, building the value in the product so that we can continue. You lose the feed? Just checking to see if you all can hear me still.
Now we have.
Operator, can you hear us?
I think you're back now.
Okay. Sorry about that. Okay, great. You know, the two products will allow us to offer brands more solutions in podcast advertising. You know, look, we're trying to increase automated capabilities so that brands can continue to connect to their audiences at scale across our network. You know, that includes new ad targeting capabilities that are very privacy-minded, and we talked last quarter about what we're doing with Comscore on predictive audiences there. These solutions will also enable content filtering, which is, you know, increasingly important for brands to have brand safety and suitability guidelines for their advertisements.
You know, this is, I think, just an indication of how we continue to innovate using our AdsWizz technology and the fact that the market, I think, will continue to move towards you know some more automated and programmatic solutions. You know, the audio market is clearly behind where we are on video in general. Look, the podcast solutions that we're developing are clearly important to drive growth in podcast revenue. You know, you have seen some of our numbers on you know podcast advertising and off-platform in general relative to our overall advertising that continues to grow. You know, we represent you know some of the biggest networks in the world, whether it's NBCUniversal on iHeart or Crooked Media. We're gonna continue to invest here. There was one other.
Jessica, I think your last question was about the number of streaming subs. We have not yet disclosed that. And, you know, as that grows and becomes more material, we can revisit that in the future.
Great. Thank you.
Operator, next question.
Thank you. We'll now move on to our next question from Bryan Kraft at Deutsche Bank. Your line is open. Please go ahead.
Thank you. Good morning. I want to ask, too, if I could. I guess first, can you just talk about what you're seeing in advertising so far in the fourth quarter? Has it slowed from the third quarter? Is it holding up okay? Is that being impacted by political? If you could just remind us to what degree you do participate in the political cycle. Secondly, just wanted to see if you could provide any additional color on your streaming-only subscribers in terms of, I know, you know, Sean, you don't disclose subs yet, but I don't know if you can give us some rough contribution to net ads in the quarter. Also anything on the behavior of that customer as far as engagement, churn, demographics, and maybe, you know, what anything on their broader listening behavior.
Do they subscribe to music on-demand services like Apple Music or Spotify? What's their behavior as far as home, car, and other out-of-home usage? I mean, anything you could share there would be great. Thank you.
Yeah. Bryan, let me start. On the advertising market, as I think I mentioned in my comments, we did see a bit of a deceleration in the end of the third quarter in terms of demand. I think we're seeing that broadly across the landscape in terms of advertising. We are watching it closely. It is, you know, the one thing that we don't really have complete control over as we think about delivering our 2022 financial guidance. The good news is we have the capacity, we have the ability to monetize in Q4, which hasn't always been the case at Pandora in Q4. We feel good about the opportunity.
You know, we just need the market to stabilize and not deteriorate any further. As it relates to political, we do participate in the political cycle. It is not a material portion, but we have seen growth. We saw growth in Q3 versus you know, the last year, not surprisingly. Hopefully, the expectation is we'll see a slight uptick in Q4 from the political cycle and the midterm elections. We'll do that. As it relates to the streaming-only subs, as I said, I think the good thing in Q3 is we saw positive net adds in both streaming and satellite in Q3. You know, I don't know if Jennifer, you wanna jump in on listening behavior and anything else in the streaming side.
Sure. I think they are still a relatively small portion of our overall base. But, you know, in terms of what they look like, in general, our streaming subscribers tend to be younger, more diverse, a little more urban. And we do believe that there's a larger opportunity to go after segments that are different than, you know, the core segments we have, relatively high penetration rates in today that have obviously been clearly focused on in-car listening. You know, as we pursue streaming-only subscriptions, there is still listening in the car, whether through CarPlay or Android Auto. You know, you saw that we recently released an update for CarPlay that, I think will offer better navigation and discovery through that application.
You know, we expect to improve the Android Auto app as well or capability as well. This is really the first time we've done a major update in, you know, several years, and there is definitely more to come here. These subscribers also listen more outside of the car. We see, you know, behaviors are a little different in terms of the type of content they listen to because they're younger and more diverse, so there's more hip-hop and pop versus more hard rock and country, maybe with our in-car subscribers. I think there's still a lot of opportunity here, and we really are just getting started on the product front in rolling out improvements. We have work to do on making sure that we are surrounding these listeners with content they love.
They may come in and listen to something specific, but we have more personalization coming into the app with, you know, we just launched Based On Your Listening, carousels in the app, and we hope to have, you know, a design refresh later this year. That is going to enable these subscribers to listen to even more on-demand content, you know, Pandora artist stations and our extra channels, which are, you know, just enabling more control in an environment where clearly consumers expect more of that.
Got it. Thank you very much.
Thank you. We'll now move on to our next question from Steven Cahall at Wells Fargo. Your line is open. Please go ahead.
Thank you. I thought the Lucid announcement was interesting, and I was wondering if you're able to track at all what your penetration is of electric vehicles, and if you've got any difference in penetration of electric vehicles maybe versus combustion vehicles, just 'cause that's such a big secular trend, and we've got some new OEMs as well as growing models at existing OEMs. That's the first one. And then just a couple of quick follow-ups after that.
Yeah. Thank you, Steven. It's on the Lucid, we're really pleased with the Lucid announcement. You know, in part because, you know, they're just one of the leaders in the luxury EV space, and we're thrilled to be aligned with them. You know, I think one of the great things is that we continue to hear from our customers that if we're not in a vehicle, whether it's, you know, combustion or electric, that they want to make sure that they have access to an embedded satellite radio subscription or embedded SiriusXM experience. You know, that's certainly come up and we keep hearing it from our consumers.
You know, it's logical given that, you know, many of the initial EV launches have been targeting, you know, a higher affluent customer base and, you know, that's where we obviously do really well. Our pen rates on the sort of more startup EV companies are pretty low. You know, I mean, we are just getting started in doing some of these agreements with those EV automakers, and we expect to have more to say on that in the coming months. The electric vehicle, you know, vehicle- cars that are being produced by the OEMs, you know, that we have had relationships for years, you know, the pen rates are very similar to what we see on the combustion engine side.
You know, there's really not a difference in penetration rates for, you know, all the other OEMs that we've been working with over all these years. You know, again, the automakers on that side of the business are very committed to SiriusXM. You know, you saw that we announced the extension with Stellantis and with Subaru. We continue to renew and extend those agreements. There's just a lot of support, obviously, for having, you know, the very
Mm-hmm
... seamless and easy-to-use service that we provide in the car.
Thanks, Jennifer . Just a couple of kind of housekeeping modeling ones. Maybe first, how should we think about CapEx going forward? I think satellites 11 and 12 are gonna be ramping pretty soon. Whenever inventories do pick up, which I know no one has a crystal ball on, and our self-pay net adds start to pick up, should we expect churn to tick up a little bit as well due to vehicle churn? Thanks.
Yes, Steven. On the CapEx, you know, as we said, 11 and 12, I think the majority of that spend will be absorbed in 2023 and 2024. Those will be the bubble years, and then moderating in 2025 and beyond.
Yeah. On churn, you're absolutely right. I mean, as auto sales pick up, new and used, by the way, we would expect to see some, you know, lift on the vehicle-related side.
Thank you.
Thank you. We'll move on to our next question from Stephen Laszczyk at Goldman Sachs. Your line is open. Please go ahead.
Hey. Great. Thank you. Good morning. Maybe just to expand on the ARPU point from earlier. You know, Apple raised their price by about 10% the other week. Could you maybe just talk a little bit more about how you think about your pricing strategy to some of the other music services? If we did see broader-based price increases from the streamers, is that something that you think could give you headroom above and beyond, you know, the typical 2%-3% pricing growth that we've seen in the service over time, over the next year or two here? I have a follow-up.
It certainly doesn't hurt. You know, we really do see that many of our subscribers who choose to deactivate, though, end up using AM/FM. While we are competing with other audio services, AM/FM is still dominant in the car from a share of ear standpoint. We're very cognizant of that level of competition. You know, obviously we have been premium priced relative to AM/FM for a long time. You know, the rise in some of these other music streaming prices is certainly a tailwind, and I would say gives us more confidence that we probably have some room, you know, to continue to raise rates in a productive way relative to how we're adding value to the subscription.
Great. Thanks for that. Just to follow up on Steven's prior question on the EV penetration. I think both of your deals with Tesla and Lucid are 100% over-the-air software enabled. Do you expect this to be the status quo for EVs, EV manufacturers going forward? I was just curious if there was any significant differences in the economics of the deals with EVs versus traditional automakers that we should be aware of.
With Tesla on the X and the Y, we actually, we do have hardware in the vehicles. I think, you know, going forward, it may look different depending upon the EV automaker. In certain cases, we'll have modules. In certain cases, it may be, you know, leveraging the modem in the car. I think the preferred solution for us is 360L because we get the benefit of, you know, broad-based availability with satellite distribution and efficient economics, certainly in the near to medium term. Then on the streaming side, you know, we have all the benefits of, you know, interactive capabilities, personalization and, you know, back channel on data.
That is our, you know, preferred solution, but we will be flexible, just as we've shown, frankly, in terms of launching improved CarPlay and upcoming Android Auto experiences, because we do wanna make sure that we are wherever customers wanna listen to us and however they wanna listen to us. Yeah, I think there is room certainly on, you know, the EVs side going forward to make sure that we can continue to increase penetration rates, and we'll be flexible with the technology we use there.
The economics are similar, different in some aspects, or how should we think about that?
I think the economics, you know, the pieces of the economics, whether it's, you know, the trial length and payments or no payments, revenue share, subsidies, things like that, obviously will depend on the specific automaker. So I don't, you know, I'm not gonna talk about the deal economics for, say, a Lucid. But, you know, to the extent that there's not hardware in the car, you know, we wouldn't have subsidies. But, you know, we're looking to continue to provide incentives for the automakers to work with us to offer the best solution for subscribers or trialers so that they will subscribe and to work with us to make it easy for them to convert and become self-pay subscribers.
You know, we believe in revenue share as a way to incentivize that.
Great. Thank you.
Thank you. We'll now take our next and final question from James Ratcliffe at Evercore ISI. The line is open. Please go ahead.
Hi. Thanks for taking the question. On the Pandora side, you know, RPM was flat year-over-year. Can you help us break that down? If this is pricing or any changes in ad loads? Related to that, you know, it looks like listening hours are down. Where are these going? You know, are people just listening to less digital audio or, you know, where are they spending their hours? Thanks.
Yeah. From an RPM perspective, James, I think for the quarter we're slightly down from the prior year. I think the ad load has been, you know, largely consistent, you know, over the last few quarters. You know, listening hours are down. I would reiterate, you know, hours per active listener has continued to increase. We continue to have more and more listening from our most, you know, loyal customers. In terms of the ability to capture new registered users, that's where the challenge has been. You know, RPM continues to be slightly under pressure from macro trends. We talked about the, you know, advertising marketplace.
I don't know, you know, if Jennifer, you wanna comment on where they're going specifically.
Look, you know, the most of the Pandora listeners are already listening to other audio services as well. You know, most actually, you know, consumers in the U.S. are listening to multiple audio services. We do see dynamics where we're recapturing prior users coming back to the service for specific stations that they've set up previously. You know, it's the same, you know, dynamic in terms of the user base is increasingly going to other services with more interactive capabilities, and generally they have those capabilities in the free tiers that they offer. You know, it is, you know, trend that has, you know, fluctuated a bit. We have seen some recent, you know, stemming of the losses, but, you know, the dynamic overall hasn't changed materially.
Just, you know, back to what Sean said about, you know, ad load and things like that, we do have a lot of great science on how to appropriately put advertisers in front of different listener cohorts. I also believe that over time, many of our competitors are going to be increasing ad load, and that obviously benefits us from the standpoint of, you know, what we can do in our products as well.
Great. Thank you.
James, thank you for participating in our call, and thanks everybody for joining today. We'll speak to you soon.