Good day. Welcome to this Tapestry conference call. Today's call is being recorded. At this time, for opening remarks and introductions, I would like to turn the call over to Andrea Resnick, Global Head of Investor Relations and Corporate Communications.
Good morning. Thank you for joining us. With me today to discuss our quarterly results are Victor Luis, Tapestry's Chief Executive Officer, and Kevin Wills, Tapestry's Chief Financial Officer. Before we begin, we must point out that this conference call will involve certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act, including projections for our business in the current or future quarters or fiscal years. Forward-looking statements are not guarantees, our actual results may differ materially from those expressed or implied in the forward-looking statements. Please refer to our annual report on Form 10-K, the press release we issued this morning, and our other filings with the Securities and Exchange Commission for a complete list of risks and important factors that could impact our future results and performance. Non-GAAP financial measures are included in our comments today and our presentation slides.
You may find the corresponding GAAP financial information as well as the related reconciliations on our website, www.tapestry.com/investors, viewing the earnings release posted today and the presentation slides. Now, let me outline the speakers and topics for this conference call. Victor Luis will provide an overall summary of our first fiscal quarter 2019 results for Tapestry as well as our three brands. Kevin Wills will continue with details on financial and operational results of the quarter and our outlook for FY 2019. Following that, we will hold a question-and-answer session where we will be joined by Todd Kahn, Tapestry's President and Chief Administrative Officer, and Josh Schulman, CEO and Brand President of Coach. Both Eraldo Poletto and Anna Bakst are traveling and could not attend. Following Q&A, we will conclude with some brief summary remarks. I'd now like to turn it over to Victor Luis, Tapestry's CEO.
Good morning. Thank you, Andrea. Welcome everyone. At the one-year anniversary of our establishing Tapestry as our new corporate identity, our results continue to reflect the benefits of our diversified multi-brand model. Our solid first quarter performance was consistent with our expectations as we achieved strong increases in sales and operating income, while earnings per share gains were further enhanced by a favorable tax rate. Our teams across Tapestry remain focused on executing our four strategic priorities. First, continuing to harness the power of our multi-brand model. Driven by gross margin expansion, synergy capture was evidenced in the significant operating leverage we achieved in Kate Spade's first quarter results. To that end, we remain on track to achieve run rate synergies from both COGS and SG&A of approximately $100 million-$115 million in fiscal 2019, up from $45 million in fiscal year 2018.
We've also continued to make progress on building a scalable shared services model, including investments in systems and infrastructure to support our current and future growth initiatives. Earlier this month, after over two years of designing, building, and testing, we deployed the first phase of our ERP implementation, SAP's S/4HANA, successfully migrating our global finance functions for Tapestry, Coach, and Stuart Weitzman, with Kate Spade to follow during the third quarter. As part of our Tapestry culture and core values focused on good corporate citizenship, we issued our annual corporate responsibility report, the first to include both Stuart Weitzman and Kate Spade, available on tapestry.com. This report is centered on the progress we've made on our three strategic corporate responsibility pillars: environment and supply chain, community engagement, and employee empowerment. We were also delighted to become a signatory to the UN Global Compact earlier this month. Second, fueling innovation.
Across all of our brands, we were and are focused on delivering distinctive newness and compelling product across categories and channels. We understand that innovation is what drives velocity of purchase in our key categories, and having a nimble, flexible supply chain, which we leverage across brands, enables us to deliver a higher level of innovation with increased frequency. Nowhere was this focus more apparent than our runway shows for Coach and Kate Spade during New York Fashion Week, as well as Stuart Weitzman's spring collection showing for the trade, all of which were very well received. Third, driving global growth. During September and October, we completed the buybacks of the Kate Spade operations in Singapore, Malaysia, and Australia, as well as the Stuart Weitzman business in Southern China.
We were also excited to announce an agreement to acquire the Stuart Weitzman business in Australia from our distributor partner, which is expected to close next summer. These initiatives will allow us to accelerate international growth and enhance each brand's development in these markets. As in the case of the initiatives previously announced, these agreements are focused on two global strategic priorities. First, leveraging the opportunities for our brands with the Chinese consumer globally. Secondly, unlocking the value of a multi-brand operating model. While we understand that there are some near-term concerns around Chinese luxury spending, we view China's heightened emphasis on driving domestic demand as entirely aligned with where we are making our investments across brands. This is evidenced by our recent distributor buybacks, new store openings, and marketing spend.
Indeed, we believe further investment in domestic markets, with China the most important, is the best hedge against the volatility that may at times occur in tourist spending. During the first quarter, we added 24 net new stores across brands, including the acquired businesses. These new locations were primarily focused in international markets and took our directly operated store total to 1,456. Fourth, advancing our digital and data analytics capabilities. Across all brands, we are driving superior results for our online channels and remain committed to delivering a seamless online, offline experience. Our data labs team is focused on further strengthening and integrating our customer database platform and supporting customer relationship management programs in each of our brands, advancing data tools to drive aggregate business insights across the organization, innovating with advanced analytics to optimize key processes. For example, using machine learning on product allocation, pricing, or promotion planning.
The team is making substantial progress on helping us become even more data-driven and predictive, building on the solid foundation we have created. Early accomplishments include focusing the team into four main groups, data engineers, data scientists, product teams, and business analytics. Moving all of our data in-house into the cloud, hugely important for security, agility, and capacity. Integrating North America and Japan customer data for Kate Spade into our central database. Finally, taking the learnings from Coach and implementing customer capture reporting and tracking capabilities for all of our stores across all of our brands. Moving forward, we remain focused first and foremost on execution. As you know, our goal is to deliver strong revenue and operating income growth in fiscal 2019, while making the right strategic investments to support our long-term vision and return to double-digit operating income and EPS growth in FY 2020.
Overall, we are proud of our continued progress in the first quarter and remain very excited about the opportunities ahead for Tapestry and each of our brands. Now returning to the first quarter results and starting with category trends. During the first quarter, we estimate that the men's and women's premium handbag and accessories market, which is now over $45 billion, grew at a high single-digit rate globally on an organic basis, consistent with the June quarter. In US dollars, the growth rate was also at a high single digits, a slight deceleration from the prior period, given the appreciation of the dollar. Looking at specific brand performance and starting with Coach. Global comparable store sales rose about 4% in Q1, led by outperformance in digital and reflected our compelling offering across categories and channels. Further, we drove leverage to the operating income line through significant gross margin expansion.
There were many highlights of the quarter in keeping with our brand's priorities. In retail, we successfully cascaded leather goods innovation from the runway with the introduction of the Dreamer family. This silhouette was initially shown in our February show and offers a range of sizes, embellishments, and materials with most SKUs at $495 and above. It launched as the leading family in August and has maintained its position in terms of handbag penetration. In addition, our Charlie and Parker bag groups remain strong. We continue to reinforce Signature as a coveted brand icon by expanding the offering through a new feminine rose print and across multiple styles and categories, significantly expanding the platform's reach. In September, we continued our partnership with Selena Gomez, launching our new cross-category collection.
This included Selena's first ready-to-wear assortment with the brand, along with two new handbags, the Bond and the vintage-inspired Trail crossbody, and a selection of belt bags and small leather goods. In outlet, we innovated to elevate with a substantial number of new style introductions. Included among the launches was The Edit in August, a collection of fashion-forward bags with elevated materials, hardware, and luxury detailing. The customer embraced the value proposition offered by these handbags, and we achieved a substantially higher AUR on this product. Consistent with our strategy to drive growth outside of our core women's bags and small leather goods categories, men's continued to comp across channels and geographies driven by lifestyle, notably outerwear, ready-to-wear, and footwear, as well as specialty accessories. We were particularly excited to announce Michael B. Jordan as the first global face of Coach menswear business.
His partnership with Coach will include global advertising campaigns for men's ready-to-wear, accessories, and fragrance, beginning with the spring 2019 season. The partnership will also include special design projects with Stuart Vevers. Partnering with Michael, who is both cool and authentic, will allow us to reinforce and strengthen the focus that we've put on our men's business. We were very pleased with the performance of our women's and men's footwear assortment globally. In retail, our strong growth was led by our sport and casual offerings, notably on-trend sneakers. In outlet, we were excited by the traction we experienced in sneakers as well as women's loafers, slides, and men's drivers. Our Signature platform also performed well in both our women's and men's offering and across channels. We were also delighted with the growth we drove in e-commerce, with notable strength in our full-price retail.com business, both in North America and globally.
The first phase of our site redesign is already in play with updated checkout functionality. We've also rolled out our digital clienteling platform, Client Compass, and our purchase feedback tool, Client Loop, to North American stores and .com. On stores, our customization program, Coach Create, celebrated its one-year anniversary this month. Customization is now offered in 110 stores, supported by over 200 on-site craftspeople, and by fiscal year-end, this service will be expanded to over 150 stores. An additional 200-plus locations currently offer the service through other facilities in North America and Asia. With the millennial focus on personalization and authenticity, it is not surprising that this program is helping to engage and recruit the younger consumer. Naturally, it also drives a higher UPT, given that the customer starts with a handbag purchase and then adds on embellishments.
Overall, you will see continued expansion across women's and men's styles each month for customization as we move through fiscal year 2019. On marketing, we launched our fall campaign with new global faces and influencers, along with a cool update to our successful Selena Gomez marketing of last fall. Of course, our New York Fashion Week presentation again received praise from the editorial community. As mentioned, we were also excited to announce Michael B. Jordan as the first global ambassador for Coach Men's. More recently, we announced a new philanthropic partner for the Coach Foundation, The Future Project. This is an organization dedicated to providing dream directors in schools with high degrees of poverty in order to help students find the tools to unlock their own personal dreams. We are delighted to find a nonprofit that aligns so closely with Coach values and leverages our partnership with Michael B.
Jordan to work with the brand on its first #DreamItReal campaign. To get into a bit of comp detail on the quarter. Overall, our first quarter performance was fairly consistent with our previous trends, with global comparable store sales and bricks and mortar driven primarily by conversion, reflecting our strong product offering. In addition, we saw traffic rise in stores globally, which was not surprising given the impact of natural disasters and holiday shifts in the prior year. Augmenting these in-store gains was the strength we saw in our e-commerce business globally. During the quarter, our global Coach comp remained solid, rising 4%. North America and our international group comps were similar to the global level. Greater China comps, which now includes Taiwan, rose, and importantly, our business with the Chinese consumer increased globally. Japan was also positive, while our other Asia businesses were quite strong.
Europe comp was slightly negative, up against a strong comp in the year-ago quarter, while European total sales rose, driven by new distribution. Moving to wholesale, our North America shipments again grew significantly during the quarter, driven in part by footwear, while our promotional days in the channel continued to decline sharply from last year. We are especially pleased with our core handbag and accessory sales growth at retail across our department store partners. Our international wholesale revenue was slightly below prior year in Q1, excluding Coach Australia and New Zealand, as the business has transitioned to a directly operated retail model. At POS, sales were essentially even with prior year on the same basis.
Overall, we are very pleased with Coach's performance in the quarter. Moving forward, we believe we are well-positioned to generate global growth driven by delivering a heightened level of newness throughout the pyramid of fashion, price, and occasion across channels and geographies, continuing to build on our established and authentic Signature platform, driving growth beyond our core bags and accessories, utilizing technology and digital to enhance and modernize the customer experience, notably through customization, and amplifying our marketing message that balances unexpected brand impact and broad appeal. Looking ahead to holiday, our goal across all channels is to continue to elevate and differentiate the brand by offering innovation and emotion through our product assortment, marketing, and in-store experience, with a special focus on gifting for the season.
Specifically in retail, this holiday season, we will transform our stores into the ultimate gifting destination, featuring our whimsical party animals and emotional gifts across all price points. We also address all her holiday party needs with festive platforms and a polished evening capsule. We will reinforce our Dreamer, Parker, and Charlie handbag silhouettes in new sizes, materials, and luxe iterations. This will be the first holiday for each of these iconic silhouettes. Metallics for day to evening take center stage with the Mini Dreamer 21, new updates to Parker, including a sophisticated carryall and chic backpack to round out our best-selling Parker shoulder bag and crossbody. Of course, this will also be the first holiday in many years that Signature will be available in a meaningful way in our retail channel.
We are building on the momentum by expanding the offer with new silhouettes and introducing metallic Signature for a festive holiday take on logo. In men's as well, we have increased flow of newness, including an on-trend assortment of lightweight leather and leather trim Signature-coated canvas backpacks and belt bags. In outlet, for the upcoming holiday season, we continue to innovate the assortment with the introduction of great new elevated silhouettes. In November, we offer new gifting bags across a range of sensibilities and price points. We are especially excited about The Edit for holiday, including Cassidy, a perfect day to evening shoulder bag with a sophisticated chain strap. In addition, our gifting assortment is stronger than ever, with the infusion of glitter and an expansion of boxed gifts, including jewelry, small leather goods, and cold weather accessories.
In retail, the men's assortment introduces more modern leather goods silhouettes appropriate for active casual or the modern workplace, together with a broader range of outerwear and lifestyle accessories. This year, we will deliver a particularly strong Black Friday assortment. For the first time, we are offering the full range of lifestyle categories, including outerwear and shoes, in addition to leather goods. In addition, we launch an exciting new cross-category collaboration to surprise and delight our consumers in the peak of the holiday season. This emotional capture offers fun holiday novelty with glitter and limited edition collector's items in Signature. In summary, we are excited about the holiday season and remain confident in our belief that the Coach brand will achieve another year of solid revenue growth. Moving to Kate Spade.
Kate Spade contributed significantly to our overall performance as we made continued progress on our integration efforts, including the realization of synergies and the execution of strategic initiatives. Most importantly, we were delighted by the very positive editorial and trade reception to creative director Nicola Glass' inaugural collection, presented at the brand's Spring 2019 New York Fashion Week runway show in September. This underscores our confidence in the return to positive comps in the second half of the fiscal year, when the full collection launches globally. Looking at results. First quarter sales totaled $325 million, up 21% from prior year. Top line results were driven by new stores and the consolidation of Kate Spade China. Sales also benefited from the inclusion of a full quarter of revenues, as compared to the prior year, which excluded the 11-day stub period when Kate was not yet a part of Tapestry.
This growth was partially offset by a planned pullback in wholesale disposition, as well as the global decline in comparable store sales, which fell 5%. Our online business was strong as we anniversaried last year's pullback in surprise flash sales. Comps were impacted by the lack of distinctive newness to drive the business as we prepared to transition to Nicola's new creative direction. In addition, as previously noted, there was a pull forward of sales into the June quarter, which had reflected the strong and immediate heartfelt response from loyal customers to the tragic news of the founder's passing. In retail, full priced handbags, small leather goods, and tech posted gains. Within bags, backpacks were a standout, driving significant year-over-year increases. We also generated strong performance in totes and crossbodies, while the suede bags from our White Rock Road and Hayes Street groups were well received.
Personalization was also successful, with our Make It Mine collection continuing to trend. Growth in small leather goods was primarily driven by crossbodies and wristlets. Importantly, we were pleased by the customer response to the spring capsule, the buy now feature of Kate Spade's runway show, available for only two weeks in September. The Nicola medium shoulder bag, featuring the twist lock hardware, the new brand code, was particularly well received. We also saw continued success with our ready-to-wear zoning test, with comps trending above balance of chain, driven by conversion, and expect to roll this out to nearly 40 more stores over the balance of the fiscal year. On the outlet side, we saw success in nylon with strong performance in both bags and accessories, led by our Poppy print. Backpacks continued to trend with our smaller shapes performing exceptionally well.
Given the outlet consumer's focus on durability, Saffiano remains important to our bag and wallet business. We also drove excellent results with our convertible shoulder bag, as the customer appreciated the multifunctional aspects of this bag and its day-to-evening versatility. Outside of handbags and outlet, we've seen jewelry and ready-to-wear perform well, notably dresses and outerwear, as well as scarves. Under the leadership of Anna Bakst and Nicola Glass, we continued to make progress on our five strategic pillars in the first quarter. First, on global expansion, we added 21 net new locations in Q1, including six acquired in Australia, and are on track to add 60 to 70 stores globally, including distributor buybacks. To date, our new doors are meeting or exceeding our expectations at high levels of productivity. Second, branding.
We are evolving our brand messaging to play to our core attributes, fashionable and feminine, while addressing fun in a more universal way. We've begun to create compelling and covetable brand icons and codes, such as the spade turn lock, to make our product both instantly recognizable and more distinctive. Third, we're introducing exceptional and aspirational product, as seen last month at New York Fashion Week, upgrading product quality through elevated materials and construction while maintaining price, providing excellent value with our unique, optimistic, feminine positioning. Fourth, we are creating immersive channel experiences and have started to roll out our new retail and outlet concepts. In fact, all of the openings thus far in fiscal year 2019 have reflected the new color palette, enhanced visual merchandising elements, and merchandising by category of our evolved store model.
Fifth, we are leveraging the Tapestry platform and capturing synergies for Kate Spade through COGS and indirect savings as we optimize our supply chain, notably for bags and small leather goods, from raw materials buying and manufacturing through transportation and logistics. The Kate Spade team is also tapping into Tapestry's resources and expertise, such as the global business development and store construction teams, to accelerate growth and improve profitability. As we look to the year ahead for Kate Spade, we remain confident that it will be a year of double-digit revenue growth, driven by new distribution, acquisitions and consolidations of distributor businesses, and positive second half comps. As previously noted, over our three-year planning horizon, we continue to believe that Kate Spade can approach $2 billion in sales at significantly higher operating margins.
Finally, at Stuart Weitzman, trends improved from the prior quarter, with sales only slightly below last year. The results, as anticipated, continued to be negatively impacted by development and delivery delays, which pressured sales and margins. Importantly, production levels and shipments have now stabilized, reflecting the investment in talent and processes we have made, as well as the added manufacturing capacity. As a result, we remain on track to achieve profitable sales growth in the holiday quarter. During the first quarter, we were pleased about the consumer response to our new updated classic pumps and loafers, as well as the SW-612 sneaker, which came in towards the end of the quarter and has seen excellent uptake. Given market trends, we had shifted investment into booties and saw success in North America and Asia.
Our new back-stretch booties, the 5050, are a nod to our iconic boot and performed strongly, which also bodes well for the Reserve boot just introduced last week. Importantly, during the quarter, we continued to make progress in addressing the issues which arose last spring as we continued our transition from a founder-led shoe manufacturer to a truly scalable global multi-category footwear and accessories brand. As mentioned, the Stuart Weitzman team and business is expected to benefit greatly from the rollout of our Tapestry IS platform over the coming quarters. Looking to FY 2019, our strategic priorities for Stuart Weitzman have not changed and are focused on creating a clear direction and improved execution, the impact of which will have longer-term benefit beyond just the year ahead, and to create a stable platform for sustainable growth.
First and foremost, we are focused on further evolving and refining our product development processes and supply chain. We understand that this underpins our ability to achieve all of our goals, and therefore, is our most immediate priority. As I just mentioned, we've already made significant progress and will continue to do so. Second, we will expand our footwear offering in new classifications while maintaining our authority in boots and sandals. Third, we will expand globally with the focus on the Chinese consumer. As you know, we bought back our Northern China distributor in mid-February and closed on the acquisition of our Southern China business last month. We are delighted with the traction we are seeing with the Chinese consumer globally.
We were also excited to relaunch our brand in Japan, where we believe our unique blend of design and comfort will be embraced by the local consumer as well as the Chinese tourist. During the first quarter, we opened in the top two department store locations in the country, Isetan Shinjuku in Tokyo and Hankyu Umeda in Osaka. Different from our distributor-run SW businesses of the past, this time around in Japan, we're operating the locations directly in close partnership with and gaining the synergies of the existing Tapestry infrastructure. Fourth, growth beyond footwear, gaining credibility in handbags and leather goods, which we showed to the trade for the first time during market week this August. Fifth, we are creating brand desire through powerful 360-degree marketing. We are building brand relevance with consumers through our identifiable seasonal advertising campaigns.
To this point, we are very excited about our destination boots activation across all channels, which launched earlier this month. We will be launching an influencer project in China this spring with a leading fashion influencer, while continuing to benefit from our strong celebrity following globally. In summary, we've been successfully addressing the challenges in our supply chain and will be fully back to quality and on-time deliveries this quarter. We remain excited about the opportunities for the brand across geographies, classifications, and categories, and are confident in our long-term vision under Eraldo's leadership and the very talented team he has built at Stuart Weitzman. With that, I will turn it over to Kevin for the financial review of the quarter and our outlook. Kevin?
Thanks, Victor, and good morning. Victor has just taken you through the highlights and strategies. Let me now take you through some of the important financial details of the quarter, as well as our outlook for fiscal year 2019. Before I begin, please keep in mind, the comments I'm about to make are based on non-GAAP results. Corresponding GAAP results, as well as the related reconciliation, can be found in the earnings release posted on our website today. As previously announced, beginning in FY 2019, we changed our expense reporting to more closely align with the organizational structure and management of the business. Accordingly, our Q1 results are presented on this basis, and our prior year results have been recast for comparability. For more information, please see our earnings release as well as the 8-K filed with the SEC today. Turning to the financial results for Tapestry.
Overall, we delivered strong results in the first quarter, highlighting the revenue, operating income, and EPS growth, reflecting the benefits of our multi-brand model. Total sales rose 7% on a reported and constant currency basis to approximately $1.4 billion. Touching on performance by brand, we delivered 4% growth at Coach, reflecting positive comparable store sales gains with both North America and international increasing over prior year. At Kate Spade, sales increased 21% on a reported basis or approximately 8% on a pro forma basis, assuming we own Kate Spade for the entire quarter of the prior year. Sales were primarily driven by new store distribution and the consolidation of the joint ventures for Mainland China, Hong Kong, Macau, and Taiwan, partially offset by negative comparable store sales and the strategic pullback in wholesale disposition sales.
At Stuart Weitzman, sales were down 1% versus last year as expected, as development and delivery delays continued to pressure results. Turning to gross margin, we generated significant gross margin expansion with total Tapestry gross margin of 67.8%, up 170 basis points versus prior year, driven by an increase of approximately 250 basis points at Coach due to product cost benefits and the anniversary of the inventory mix challenges in the prior year. Currency was a benefit of approximately 70 basis points to Coach's year-over-year gross margin increase in the quarter. Kate Spade's gross margin expanded 270 basis points versus the prior year, reflecting the realization of COGS synergies as we migrate the brand onto the Tapestry supply chain. Stuart Weitzman's gross margin was down 790 basis points versus prior year, including 600 basis points of pressure from currency.
SG&A expenses totaled $755 million and represented 54.6% of sales as compared to $683 million and 52.9%, respectively, in the prior year. The increase in SG&A expenses was driven, as projected, by cost associated with regional buybacks and joint venture consolidations, as well as Kate Spade new store distribution. Our operating income totaled $181 million in the quarter, representing an increase of 7% over prior year's operating income of $169 million. Operating margin was 13.1%, in line with prior year, driven by strong margin expansion at both Coach and Kate Spade, partially offset as anticipated by pressure at Stuart Weitzman. As projected, net interest expense was $13 million for the quarter as compared to $21 million in the prior year. Our effective tax rate was 15.8% as compared to 19.3% in the prior year's Q1.
The tax rate for the quarter was lower than projected, driven by the benefit from ASU 2016-09 equity compensation deduction, which cannot be forecasted. In addition, the net impact of the U.S. tax legislation changes compared favorably to our expectations with the GILTI provision resulting in a lesser headwind than originally anticipated, while we also benefited from the foreign-derived intangible income, or FDII deduction. Taken together, our EPS was $0.48 in the quarter, up 16% over prior year. Now moving to global distribution by brand. For Coach, we closed a net of five locations globally. We opened 15 net new Kate Spade locations globally while acquiring six stores in Australia. For Stuart Weitzman, we opened two net new locations and acquired six stores as part of the buyback of Southern China business. Turning to our balance sheet and cash flows.
At the end of the first quarter, our cash and short-term investments were approximately $1.1 billion, while our borrowings outstanding were $1.6 billion, consisting primarily of senior notes. As previously discussed, the reduction in our debt position as compared to prior year reflects the repayment of $1.1 billion in term loans in January 2018. Inventory levels at quarter end were $821 million as compared to ending inventory of $853 million in the year-ago period, a decrease of 4%. As a reminder, we did not normalize Kate Spade's inventory levels until the back half of 2018. Importantly, we feel comfortable with our inventory position heading into the holiday season. Net cash from operating activities was an outflow of $19 million as compared to an outflow of $104 million a year ago. Our CapEx spending was $55 million versus $49 million last year.
Free cash flow was an outflow of $75 million versus an outflow of $153 million in the same period last year. Now, turning to our capital allocation policy. Our long-term priorities remain unchanged. First, we will continue to invest in our brands in order to drive sustainable growth and value creation. Secondly, we will seek strategic acquisitions, looking for great brands with opportunities for expansion. Finally, returning capital to shareholders with a focus on dividends. Overall, our strong balance sheet will support our growth initiatives while allowing us to maintain strategic flexibility. Now moving to our 2019 outlook. Consistent with our prior practice, the following guidance is presented on a non-GAAP basis. Starting with sales, we continue to expect total revenues for Tapestry in fiscal 2019 to increase at a mid-single-digit rate from fiscal 2018 to $6.1 billion-$6.2 billion.
This includes the expectation for low single-digit growth at Coach, driven by continued positive low single-digit comps. We expect Kate Spade sales to increase at a double-digit rate from reported fiscal 2018 results fueled by new distribution as well as positive comps in the second half of the year. As discussed, we expect Stuart Weitzman revenue growth in the second fiscal quarter. In addition, we continue to project the operating income growth rate to exceed the revenue growth rate, driven by gross margin expansion, offset in part by SGA deleverage. Our operating income growth reflects the organic gains of our business, the realization of incremental synergies from the Kate Spade acquisition, as well as the impact of distributor consolidations and buybacks and systems investments. In addition, our guidance now contemplates the expected impact of announced China tariffs on handbags, which represent less than 5% of Tapestry's production.
Net interest expense is still expected to be approximately $50 million for the year. The full-year fiscal 2019 tax rate is now projected at about 19%-20%. The increase over prior year is due primarily to the introduction of a new tax regime requiring a current inclusion in U.S. federal taxable income of certain earnings of controlled foreign corporations, known as GILTI. The decrease from the previous FY 2019 tax rate guidance of 21%-22% reflects additional clarification around the impact of the GILTI provision, the expected benefit from the foreign-derived intangible income, or FDII deduction, and the actualized impact of the ASU 2016-09 equity compensation deduction in the first quarter. We continue to expect our weighted average diluted shares outstanding for the year to be approximately 295 million.
Overall, we are now projecting earnings per diluted share for the year in the range of $2.75-$2.80, up from the previous guidance range of $2.70-$2.80. We still expect CapEx to be in the range of $300 million-$325 million in FY 2019, which we would expect to be the peak level of spend over our planning horizon. As outlined in our press release, we now expect to incur non-recurring pre-tax charges of approximately $20 million attributable to the company's ERP implementation efforts and estimated pre-tax integration and acquisition charges of approximately $60 million. Turning to our FY 2019 directly operated distribution plans by brand. For Coach, we continue to expect a modest net decrease in our store count in FY 2019, due primarily to net closures in North America and Japan.
For Kate Spade, we remain on track to grow the brand's directly operated store base by 60-70 net new locations in FY 2019. Specifically, we continue to project 40-50 net new door openings, notably in international markets where we see significant opportunity for growth. We've also added 21 locations to the acquisition of the brand's operations in Singapore, Malaysia, and Australia. For Stuart Weitzman, we expect to open approximately 30 net new locations this fiscal year, primarily in China. As announced, following the successful buyback of the brand's business in Northern China in FY 2018, we acquired the brand's operations in Southern China, where there were a total of six locations.
Beyond FY 2019, we're also pleased to announce an agreement to buy back the Stuart Weitzman business in Australia, which we expect to close next summer. In closing, we are pleased with our first quarter performance and the progress we've made on our strategic initiatives. We remain committed to the goal of delivering solid sales and operating income growth in fiscal 2019, while making the right strategic investments to support our long-term vision and return to double-digit operating income and EPS growth in FY 2020. Overall, we continue to be optimistic about global opportunities across the Tapestry portfolio brands, supported by a very healthy balance sheet and a strong team to drive results. I'd now like to open it up to Q&A.
Thank you. At this time, the floor is open for questions. If you wish to ask a question, please press star one on your telephone keypad. If at any point your question has been answered and you wish to remove yourself from the queue, press the pound key. Our first question comes from the line of Bob Drbul of Guggenheim.
Good morning.
Good morning.
Morning. I was wondering if you could talk about China. What is your exposure to the Chinese consumer across the Tapestry portfolio, and how are you feeling about your focus on the Chinese consumer, given what's transpiring?
Good. Well, for total Tapestry, Bob, we're more in the mid-to-high teens today in terms of sales to Chinese consumers, which compares with some of the traditional luxury brands being as high as 30% or more. Really points to still tremendous opportunity for us, which is one of the reasons we're incredibly excited about the investments we're making in that market across all the brands. As we've pointed in the past, all of the conditions there still point to tremendous opportunity for growth. You've got a very large market, very fast-growing middle class. Coach, which is the most mature brand in that market, has a 32% unaided awareness, which points to a tremendous opportunity still as well for that brand.
As well for Stuart Weitzman and Kate Spade, which are doing very well in the early stages there, based on our experience, of course, over the last decade with Coach, and have unaided awareness in the 2% to 3% range. Today, we've touched 70 cities with our brands, which compares with 160 cities in that market that have a population of 1 million or more. Just really excited about the opportunity there. The consumer and the category there with the Chinese consumer continues to outpace the growth that we're seeing globally overall. Some of the current fluctuations that we see are nothing new to what we've seen in the last decade, especially driven by, of course, exchange rate fluctuations.
Great. If I could just ask a follow-up. On the Kate Spade business, can you just talk about how you're feeling about the -5% comp, and do you have any concerns on the second half inflection that you've been looking for?
No. Look, if we take a look at both the fourth quarter and the first quarter and take a look at the two-year stack in brick and mortar, you'll see that performance has been quite consistent. Obviously, there was a little bit of support from the internet business as we're no longer comping the flash pullback that we had last year. Incredibly pleased with the work that the team has done in driving all of our synergies. Of course, that's reflected in the 270 bps gross margin improvement that we saw. As you suggested, we've always talked about the inflection taking place in the second half once we get new product into stores, which we're very excited about.
Not only are the internal teams excited about it because they've already bought it, all of that is hitting in Q3, we're also getting excitement from our wholesale customers, which we've seen in their enthusiasm. As I mentioned in my notes, Bob, the capsule that we'd launched for a couple of weeks got really nice positive reactions. Overall, very pleased. What we're seeing still today is just consistent performance over the last quarter, which has been impacted by the continued lack of newness until Nicola's collection comes in. Potentially a small pull forward in sales in the quarter, which was really reflected in the strong and immediate impact that we saw from loyal customers to the tragic news of our founder's passing. All pointing towards the guidance that we've given.
Great. Thank you very much.
Thank you.
Ladies and gentlemen, in the interest of time, we do ask that you please limit yourself to one question. Our next question comes from a line of David Schick of Consumer Edge Research.
Hi. Thank you. Good morning.
Hi, David.
Congrats on the traffic. I'm talking about Coach brand. Traffic was a driver of comp, as you said, but update us on the different traction you're seeing in the price strata. It's been helpful in the past. Thank you.
Sure. I'll let Josh discuss that.
In both channels, we have a strategy of good, better, best. What you see in the retail channel is that AUR continued to be down, reflective of our deliberate strategy to build the $300-$500 price bucket, which really started in the spring, in the second half of our fiscal 2018. Some of the strengths of those introductions, notably Parker and Charlie, continued into the first quarter. In addition, we were really pleased by the introduction of Dreamer, which Victor referenced in his opening remarks. That starts really, the key SKUs start at $495, and up from there. We're feeling really good about our price mix in the retail channel. In the outlet channel, also as Victor mentioned, we were encouraged by the customer response to The Edit, where we did see a higher maintained AUR in that particular product.
Of course, The Edit represented a relatively small penetration to the total. As a result, it didn't have a meaningful impact on the AUR and outlet in a significant way. That said, as you know, our gross margin in outlet, and specifically in North America outlet, expanded significantly in the first quarter. We were really pleased with the learnings we've seen on The Edit. We are introducing an even broader array of newness with the holiday floor set that launches over the weekend. We're excited about what we're seeing, and we look forward to seeing the customer's reaction to this as we go into the peak of the holiday season.
Thanks so much.
Thanks, David.
Our next question comes from the line of Ike Boruchow of Wells Fargo.
Hi, good morning, everyone. Congrats on a nice quarter.
Thank you, Boru.
Victor, more so for the Coach brand. Maybe could you just talk about, at a higher level, the promotional nature of the North America handbag business in the first quarter? Any directional changes, good or bad, full price or outlet? And then quickly for Kevin, as it relates to the really strong gross margin performance that you just saw in the first quarter, any chance you could piece out how much of that is cost tailwind versus pricing? And then how are you thinking about gross margin for the remainder of the year at Coach brand?
Sure. I'll let Josh first discuss the promotional environment, then we'll let Kevin jump in on gross margin. Josh?
Yeah. The promotional environment really didn't change that much from what we've been seeing for the most of the calendar year. As I mentioned, we were able, in that environment, to deliver a significant expansion in our gross margin. We expanded at 250 basis points from the prior year. Specifically within there, our North America gross margin did expand significantly from last year, as well as our entire North America direct businesses.
Thank you. Kevin, then same for you, Josh.
Sure. Good morning. Overall, we were very pleased with the gross margin performance for the quarter, as we indicated, up about 170 basis points. We have not given specific guidance on the gross margin increase for the year, reflective in our guidance, we are expecting aggregate gross margin expansion for the year. As Victor mentioned earlier, we feel good about the synergy work we're doing, which was reflective in part in the Kate gross margin performance for the quarter.
Thanks.
Our next question comes from line of Erinn Murphy of Piper Jaffray.
Great, thanks. Good morning, nice job.
Sure.
Just a couple from me. Wanted to go back, just I know it's not a huge piece for you guys, but on tariffs. You said your guidance now assumes the tariffs. Is it assuming they go up to 25%? I know a lot of your peers that have a much bigger exposure to China production are increasing price. Do you have any plans for price increases in spring 2019? Just trying to understand how you guys see the kind of playing field, particularly in your price segment, kind of working as we move into 2019.
Sure, this is Kevin. I will take the tariff question. As you indicated, the 5%, or excuse me, the 10% tariff went into effect in the latter part of September, increasing to 25% on January 1st. We have included that in our guidance, it is having a little bit of a headwind force. As we indicated in our comments, the good news is our production out of China is less than 5% on handbags and small leather goods. While a little bit of a headwind, it's certainly not a material impact at this point.
You're not taking pricing in spring of 2019?
At this moment, we have no such plans. Of course, we'll continue to look at what happens should things shift. At the moment, we have no such plans.
Got it. If I could just ask a clarification on David's outlet question. Can you just reference where AURs are now versus their former peak? Thanks.
In terms of AURs by channel, we don't disaggregate.
We don't
those and provide those, Erinn. Joshua, would you add anything?
Nothing more than what I explained about what we're seeing in the pricing trends in general.
Thank you.
Great. Thank you.
Our next question comes from Oliver Chen of Cowen and Company.
Hi, thank you. The Michael B. Jordan announcement is exciting. What are your thoughts in terms of how that will impact your customer profile and which product lines you see the most opportunity and any learnings from prior brand ambassadors that you'll take here? Briefly on China, what are your thoughts on the Chinese customer who shops abroad, and how that may manifest in your traffic profile? Also we've seen a little bit of caution on China consumer confidence. I'm just wondering how that interplays into what you're thinking. Great quarter. Thanks.
Sure, thank you. Let me start with China, then I'll hand over to Josh on Michael B. Jordan and the exciting work that the team is doing there. In terms of China, most of the impact that we see, Oli, much more than a lot of talk that we have heard about Daigou and other border controls, is really based on the experience that we've had over the last decade or so around exchange rates, of course, and the impact that that has around traffic flows globally. Of course, the appreciation or deep appreciation of the dollar and depreciation of the RMB being the most impactful to travel. Overall, we feel really good about the domestic consumer. We're not seeing any negative impacts right now and concerns around their confidence, I would say.
What's exciting is that, I think over the last decade, we've seen that whenever there has been the potential for such shocks, Oli, the accessible luxury brands have fared well. We may not grow as quickly in the great times compared to traditional luxury, but when there are periods of crisis, we tend to be much more resilient as consumers continue to look for value. I couldn't be more excited about the long-term opportunity for our brands in that market. On Michael B.?
We couldn't be more excited about having Michael B. Jordan as our first global face for the Coach men's business. We've talked before, as you know, about the importance of men's as a driver for total Coach growth. It's currently about 20% of our business, and we see a clear path to a billion and beyond. The collaboration with Michael B. Jordan really started in quite an organic way, because he was already wearing Coach in a lot of his appearances. We saw that he has a truly universal appeal and is really hitting his stride in his career and the types of projects and the types of press he's getting. I will tell you that Stuart and the entire team are so excited to be working with him. I don't know if you saw on social media.
They were posting already this weekend, shooting their first campaign together. They're already working on a product capsule. There's this really organic energy around him and the values that he represents and the universal appeal that he holds. We're looking forward to great things from the collaboration.
Thank you. Very helpful. Best regards.
Thank you.
Thanks, Oliver.
Our next question comes from one of Mark Altschwager of Baird.
Great. Good morning. Thank you.
Good morning.
I wanted to circle back on the Coach comps. Q1 results did benefit from the easier comparison last year. Could you just talk about how you're thinking about the pace of growth over the remainder of the year and any change that you're expecting in the relative contribution from North America versus international? Separately, I think, Victor, at the beginning, you talked about how tourist spending can be volatile. I'm wondering, are you seeing signs of that volatility picking up at all within your North American stores? Thanks, and great quarter.
Thanks. In Q1, we were very pleased with the performance in both North America and international. As we look forward, we believe that we will be able to achieve the low single-digit comps in our guidance. Obviously Q1 had the easier compare. As we go into the next three quarters, and particularly into the holiday period, we have no change in our expectations, either on the overall comp or on the geographic distribution of that.
Thank you. Mark, in terms of the tourist flows, pretty consistent over the last few quarters. What we're seeing is Asia performing better overall as the PRC consumer, the Chinese consumer, continues to discover those markets from Japan down into Southeast Asia and Australia, much more so today than the U.S. or Europe. Pretty consistent trends.
Our next question comes from one of Alexandra Walvis of Goldman Sachs.
Good morning. Thanks for taking the question. I had a question on Stuart Weitzman.
Hi, Alex. Sure.
Good morning. You reiterated your guidance to achieve profitable sales growth in the second quarter.
Yes.
I was wondering if you could walk us through the changes that we should expect to see in that business from the first quarter to the second quarter that are likely to drive that inflection. We'd be interested to understand the holiday strategy at the brand, when new innovations are likely to be phased in. Finally, whether there are any more delivery and development delays, or if we're past those at this stage.
Sure. Actually, very exciting in that this upcoming week, we begin very much on-time deliveries of our pre-spring product. We are now fully back on track and on time, and all of that product benefits from a lot of the work that the team has done in regards to fit and comfort and fashion. Very excited about that. Of course, the read that we have on that product right now is both the orders from wholesale as well, of course, as our own internal teams buying it for our stores. In many ways, I would say that we are returning to the core strengths of the brand. From a marketing perspective, you'll have seen that we've been very focused on one of the brand's strengths for the fall/winter season, which of course is boots and booties.
Very excited with the launch, as I mentioned in my notes, of our newest category, which is in the sneaker space, the SW-612 sneaker, which has been very well received, and the team has been in chase mode right now to put back into inventory globally. I would say that Eraldo and the team, of course, now focused on execution into the future seasons, but from basically the first week of November, we're back to very timely deliveries, quality, and on track and have put the issues of this spring behind us.
Thank you. Very helpful, and all the best.
Thank you.
Ladies and gentlemen, we have time for one more question. Our question comes from Simeon Siegel of Nomura Instinet.
Thanks. Good morning, guys. Thanks for squeezing me in.
Hi, Simeon.
Hey. Congrats on the strong Coach margins. Sorry if I missed it. Did you say how North America versus international was? Just with the moving pieces of the licenses, are there any that are still licensed out geographically for us to think about? Thanks.
I think, Simeon, was the second part of your question on distribution buybacks?
Yeah. Just thinking. Yeah.
Yeah. The vast majority across all the brands now are complete. I would not expect anything further in the near term, as we have very much now executed to our strategy of capturing the biggest opportunities, which we mentioned, of course, being in Asia and with a focus on the Chinese consumer. Then, in terms of U.S. and international, I'll let Josh touch on that.
Yes. We had said that both U.S. and international were similar to global.
That was the comp or the margins?
In terms of comp.
Okay.
The margins as well. We saw global increases in margins, and I specifically mentioned North America direct and North America outlet. As you remember, last year, we were particularly challenged in that channel with mix issues, but we did see it globally, the margin expansion.
Great. Thanks a lot, guys. Best of luck for all of you.
Thank you.
Thank you for joining us today. I will now turn it back over to Victor for some concluding remarks. Victor?
Thank you, Andrea. I just want to say thank you to all of you for joining us as usual, and want to close by congratulating all of our Tapestry and brand teams as we celebrate the first anniversary of our rebranding. They've worked incredibly hard, and I could not be prouder of our 20,000 strong team members across the globe. More importantly, we're laying an incredible foundation for a robust business model as a house of strong brands, and I could not be more excited by the endless opportunity ahead of us. Thank you.
Thank you, ladies and gentlemen. This does conclude today's call. You may now disconnect, and have a wonderful day.