Upbound Group, Inc. (UPBD)
NASDAQ: UPBD · Real-Time Price · USD
19.83
+0.32 (1.64%)
Aug 7, 2026, 4:00 PM EDT - Market closed
Upbound Group Stock Forecast
Stock Price Forecast
According to 7 analysts polled by S&P Global, Upbound Group stock has a consensus rating of "Buy" and an average price target of $28.25. The average 1-year stock price forecast is 42.46% higher than the current stock price, while the lowest is $20 (+0.86%) and the highest is $41 (+106.76%).
Price Target: $28.25 (+42.46%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Upbound Group stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 5 | 5 | 5 | 5 | 5 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 1 | 1 | 1 | 1 | 1 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 7 | 7 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
Unknown Analyst Raymond James No rating | Raymond James | Buy Reiterates $27 | Buy | Reiterates | $27 | +36.16% | Jul 31, 2026 |
| BTIG | BTIG | Hold Downgrades n/a | Hold | Downgrades | n/a | n/a | Jul 31, 2026 |
| KeyBanc | KeyBanc | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Jul 31, 2026 |
| TD Cowen | TD Cowen | Buy Maintains $29 → $28 | Buy | Maintains | $29 → $28 | +41.20% | Jul 30, 2026 |
| Jefferies | Jefferies | Hold Maintains $20 | Hold | Maintains | $20 | +0.86% | Jul 9, 2026 |
Financial Forecast
Revenue This Year
4.74B
from 4.70B
Increased by 0.86%
Revenue Next Year
4.94B
from 4.74B
Increased by 4.26%
EPS This Year
4.14
from 4.13
Increased by 0.35%
EPS Next Year
4.58
from 4.14
Increased by 10.58%
EPS and Forward PE are based on non-GAAP adjusted numbers.