Upbound Group, Inc. (UPBD)
NASDAQ: UPBD · Real-Time Price · USD
19.84
+0.82 (4.31%)
At close: Jan 9, 2026, 4:00 PM EST
19.61
-0.23 (-1.16%)
After-hours: Jan 9, 2026, 6:22 PM EST
Upbound Group Analyst Ratings
Total Analysts
4
Consensus Rating
Strong Buy
Price Target
$32.25
Upside
+62.55%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Strong Buy Maintains $31 → $30 | Strong Buy | Maintains | $31 → $30 | +51.21% | Jan 8, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $36 → $31 | Strong Buy | Maintains | $36 → $31 | +56.25% | Oct 31, 2025 |
| BTIG | BTIG | Strong Buy Maintains $40 → $28 | Strong Buy | Maintains | $40 → $28 | +41.13% | Oct 31, 2025 |
| BTIG | BTIG | Strong Buy Reiterates $40 | Strong Buy | Reiterates | $40 | +101.61% | Sep 16, 2025 |
| Loop Capital | Loop Capital | Hold → Strong Buy Upgrades $21 → $36 | Hold → Strong Buy | Upgrades | $21 → $36 | +81.45% | Sep 15, 2025 |
| Raymond James | Raymond James | Buy Reiterates $40 → $35 | Buy | Reiterates | $40 → $35 | +76.41% | May 2, 2025 |
| Loop Capital | Loop Capital | Hold Maintains $33 → $30 | Hold | Maintains | $33 → $30 | +51.21% | Feb 21, 2025 |
| Stephens & Co. | Stephens & Co. | Buy Initiates $38 | Buy | Initiates | $38 | +91.53% | Nov 13, 2024 |
| Loop Capital | Loop Capital | Hold Maintains $36 → $33 | Hold | Maintains | $36 → $33 | +66.33% | Nov 1, 2024 |
| Jefferies | Jefferies | Hold Maintains $37 → $35 | Hold | Maintains | $37 → $35 | +76.41% | Oct 1, 2024 |
| Loop Capital | Loop Capital | Hold Maintains $36 | Hold | Maintains | $36 | +81.45% | Sep 13, 2024 |
| Jefferies | Jefferies | Hold Maintains $34 → $32 | Hold | Maintains | $34 → $32 | +61.29% | Jul 10, 2024 |
| BTIG | BTIG | Strong Buy Initiates $45 | Strong Buy | Initiates | $45 | +126.81% | Jun 7, 2024 |
| TD Cowen | TD Cowen | Buy Initiates $43 | Buy | Initiates | $43 | +116.73% | Mar 8, 2024 |
| Keybanc | Keybanc | Buy Maintains $39 → $41 | Buy | Maintains | $39 → $41 | +106.65% | Feb 23, 2024 |
| Stephens & Co. | Stephens & Co. | Hold → Buy Upgrades n/a | Hold → Buy | Upgrades | n/a | n/a | Jan 2, 2024 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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