Company Description
Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States.
It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand.
It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, footwear, outerwear, socks, and tops under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services.
The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements.
It sells its Pura Vida branded products through wholesale retailers and department stores; and its Pura Vida website, www.puravidabracelets.com.
Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.
| Country | United States |
| Founded | 1982 |
| IPO Date | Oct 21, 2010 |
| Industry | Footwear & Accessories |
| Sector | Consumer Discretionary |
| Employees | 1,725 |
| CEO | Jacqueline Ardrey |
Contact Details
Address: 12420 Stonebridge Road Roanoke, Indiana 46783 United States | |
| Phone | 877 708 8372 |
| Website | verabradley.com |
Stock Details
| Ticker Symbol | VRA |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Fiscal Year | March - February |
| Reporting Currency | USD |
| CIK Code | 0001495320 |
| CUSIP Number | 92335C106 |
| ISIN Number | US92335C1062 |
| Employer ID | 27-2935063 |
| SIC Code | 3100 |
Key Executives
| Name | Position |
|---|---|
| Jacqueline M. Ardrey | President, Chief Executive Officer and Director |
| Mark C. Dely | Chief Administrative and Legal Officer and Corporate Secretary |
| Alison Hiatt | Chief Marketing Officer |
| Michael Schwindle | Executive Officer |
| Alissa Hines | Vice President of GMM Merchandising |
| Barbara Bradley Baekgaard | Co-Founder and Director Emeritus |
| Martin Layding | Chief Financial Officer |
| Pamela Sours | Senior Vice President of Operations |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Jul 16, 2025 | SCHEDULE 13G/A | Filing |
| Jul 16, 2025 | SCHEDULE 13G/A | Filing |
| Jun 25, 2025 | 8-K | Current Report |
| Jun 18, 2025 | SCHEDULE 13D/A | Filing |
| Jun 11, 2025 | 10-Q | Quarterly Report |
| Jun 11, 2025 | 8-K | Current Report |
| Jun 11, 2025 | 8-K | Current Report |
| Jun 10, 2025 | 8-K | Current Report |
| May 30, 2025 | SD | Form - SD |
| May 15, 2025 | SCHEDULE 13G/A | Filing |