Vera Bradley, Inc. (VRA)
NASDAQ: VRA · Real-Time Price · USD
1.990
+0.125 (6.70%)
Apr 23, 2025, 4:00 PM EDT - Market closed

Company Description

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States.

It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand.

It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, footwear, outerwear, socks, and tops under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services.

The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements.

It sells its Pura Vida branded products through wholesale retailers and department stores; and its Pura Vida website, www.puravidabracelets.com.

Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.

Vera Bradley, Inc.
Vera Bradley logo
Country United States
Founded 1982
IPO Date Oct 21, 2010
Industry Footwear & Accessories
Sector Consumer Discretionary
Employees 1,725
CEO Jacqueline Ardrey

Contact Details

Address:
12420 Stonebridge Road
Roanoke, Indiana 46783
United States
Phone 877 708 8372
Website verabradley.com

Stock Details

Ticker Symbol VRA
Exchange NASDAQ
Stock Type Common Stock
Fiscal Year March - February
Reporting Currency USD
CIK Code 0001495320
CUSIP Number 92335C106
ISIN Number US92335C1062
Employer ID 27-2935063
SIC Code 3100

Key Executives

Name Position
Jacqueline M. Ardrey President, Chief Executive Officer and Director
Barbara Bradley Baekgaard Co-Founder and Director
Michael Schwindle Chief Financial Officer
Mark C. Dely Chief Administrative and Legal Officer and Corporate Secretary
Alison Hiatt Chief Marketing Officer
Patricia R. Miller Co-Founder
Pamela Sours Senior Vice President of Operations
Alissa Hines Vice President of GMM Merchandising

Latest SEC Filings

Date Type Title
Apr 18, 2025 8-K Current Report
Apr 1, 2025 8-K Current Report
Mar 28, 2025 10-K Annual Report
Mar 17, 2025 8-K Current Report
Mar 12, 2025 8-K Current Report
Feb 14, 2025 SCHEDULE 13G/A Filing
Feb 10, 2025 8-K Current Report
Jan 28, 2025 SCHEDULE 13G/A Filing
Jan 2, 2025 SCHEDULE 13D/A Filing
Dec 11, 2024 10-Q Quarterly Report