Vera Bradley, Inc. (VRA)
NASDAQ: VRA · Real-Time Price · USD
2.400
+0.140 (6.19%)
At close: Jul 23, 2025, 4:00 PM
2.360
-0.040 (-1.67%)
After-hours: Jul 23, 2025, 7:29 PM EDT

Company Description

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States.

It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand.

It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, footwear, outerwear, socks, and tops under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services.

The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements.

It sells its Pura Vida branded products through wholesale retailers and department stores; and its Pura Vida website, www.puravidabracelets.com.

Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.

Vera Bradley, Inc.
Vera Bradley logo
CountryUnited States
Founded1982
IPO DateOct 21, 2010
IndustryFootwear & Accessories
SectorConsumer Discretionary
Employees1,725
CEOJacqueline Ardrey

Contact Details

Address:
12420 Stonebridge Road
Roanoke, Indiana 46783
United States
Phone877 708 8372
Websiteverabradley.com

Stock Details

Ticker SymbolVRA
ExchangeNASDAQ
Stock TypeCommon Stock
Fiscal YearMarch - February
Reporting CurrencyUSD
CIK Code0001495320
CUSIP Number92335C106
ISIN NumberUS92335C1062
Employer ID27-2935063
SIC Code3100

Key Executives

NamePosition
Jacqueline M. ArdreyPresident, Chief Executive Officer and Director
Mark C. DelyChief Administrative and Legal Officer and Corporate Secretary
Alison HiattChief Marketing Officer
Michael SchwindleExecutive Officer
Alissa HinesVice President of GMM Merchandising
Barbara Bradley BaekgaardCo-Founder and Director Emeritus
Martin LaydingChief Financial Officer
Pamela SoursSenior Vice President of Operations

Latest SEC Filings

DateTypeTitle
Jul 16, 2025SCHEDULE 13G/AFiling
Jul 16, 2025SCHEDULE 13G/AFiling
Jun 25, 20258-KCurrent Report
Jun 18, 2025SCHEDULE 13D/AFiling
Jun 11, 202510-QQuarterly Report
Jun 11, 20258-KCurrent Report
Jun 11, 20258-KCurrent Report
Jun 10, 20258-KCurrent Report
May 30, 2025SDForm - SD
May 15, 2025SCHEDULE 13G/AFiling