Company Description
Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women’s handbags, luggage and travel items, fashion and home accessories, and gifts.
It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, hair accessories, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consist of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags.
It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, outerwear, tees and hoodies, and socks; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services.
The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; verabradley.com, an online outlet site; its annual outlet sale in Fort Wayne, Indiana.
It sells its Pura Vida branded products through wholesale retailers and Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca; and Vera Bradley Indirect branded products to specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements.
Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.
| Country | United States |
| Founded | 1982 |
| IPO Date | Oct 21, 2010 |
| Industry | Footwear & Accessories |
| Sector | Consumer Discretionary |
| Employees | 2,135 |
| CEO | Jacqueline Ardrey |
Contact Details
Address: 12420 Stonebridge Road Roanoke, Indiana 46783 United States | |
| Phone | 877 708 8372 |
| Website | verabradley.com |
Stock Details
| Ticker Symbol | VRA |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Fiscal Year | March - February |
| Reporting Currency | USD |
| CIK Code | 0001495320 |
| CUSIP Number | 92335C106 |
| ISIN Number | US92335C1062 |
| Employer ID | 27-2935063 |
| SIC Code | 3100 |
Key Executives
| Name | Position |
|---|---|
| Jacqueline M. Ardrey | President, Chief Executive Officer and Director |
| Barbara Bradley Baekgaard | Co-Founder and Director |
| Michael Schwindle | Chief Financial Officer |
| Mark C. Dely | Chief Administrative and Legal Officer and Corporate Secretary |
| Alison Hiatt | Chief Marketing Officer |
| Patricia R. Miller | Co-Founder |
| Pamela Sours | Senior Vice President of Operations |
| Alissa Hines | Vice President of GMM Merchandising |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Mar 28, 2025 | 10-K | Annual Report |
| Mar 17, 2025 | 8-K | Current Report |
| Mar 12, 2025 | 8-K | Current Report |
| Feb 14, 2025 | SCHEDULE 13G/A | Filing |
| Feb 10, 2025 | 8-K | Current Report |
| Jan 28, 2025 | SCHEDULE 13G/A | Filing |
| Jan 2, 2025 | SCHEDULE 13D/A | Filing |
| Dec 11, 2024 | 10-Q | Quarterly Report |
| Dec 11, 2024 | 8-K | Current Report |
| Nov 14, 2024 | SC 13G | Statement of acquisition of beneficial ownership by individuals |