Company Description
Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States.
It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, various technology accessories, and bag charms.
It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, outerwear, slippers, and socks under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services.
The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; direct to consumer marketplaces; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third-party inventory liquidators, and through licensing agreements.
Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.
| Country | United States |
| Founded | 1982 |
| IPO Date | Oct 21, 2010 |
| Industry | Footwear & Accessories |
| Sector | Consumer Discretionary |
| Employees | 1,360 |
| CEO | Ian Bickley |
Contact Details
Address: 12420 Stonebridge Road Roanoke, Indiana 46783 United States | |
| Phone | 877 708 8372 |
| Website | verabradley.com |
Stock Details
| Ticker Symbol | VRA |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Fiscal Year | February - January |
| Reporting Currency | USD |
| CIK Code | 0001495320 |
| CUSIP Number | 92335C106 |
| ISIN Number | US92335C1062 |
| Employer ID | 27-2935063 |
| SIC Code | 3100 |
Key Executives
| Name | Position |
|---|---|
| Ian Martin Bickley | Chief Executive Officer and Chairman of the Board |
| Mark C. Dely | Chief Administrative, Legal Officer and Corporate Secretary |
| Alissa Hines | Vice President of GMM Merchandising |
| Barbara Bradley Baekgaard | Co-Founder and Director Emeritus |
| Martin Layding | Chief Operating and Financial Officer |
| Pamela Sours | Senior Vice President of Operations |
| Melinda Paraie | Chief Brand Officer |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 24, 2026 | 8-K | Current Report |
| Apr 17, 2026 | 8-A12B/A | Filing |
| Apr 17, 2026 | 8-K | Current Report |
| Mar 27, 2026 | 10-K | Annual Report |
| Mar 13, 2026 | 8-K | Current Report |
| Mar 12, 2026 | 8-K | Current Report |
| Feb 17, 2026 | SCHEDULE 13G/A | Filing |
| Dec 12, 2025 | 8-K | Current Report |
| Dec 11, 2025 | 10-Q | Quarterly Report |
| Dec 11, 2025 | 8-K | Current Report |