Skip to main content
logo
YouGov plc (AIM:YOU)
London flag London · Delayed Price · Currency is GBP · Price in GBX
162.12
+8.32 (5.41%)
Mar 25, 2026, 1:45 PM GMT

Revenue

Millions GBP. Fiscal year is Aug - Jul.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016FY 2015FY 2014FY 2013
Period Ending
Jan '26 Jul '25 Jul '24 Jul '23 Jul '22 Jul '21 Jul '20 Jul '19 Jul '18 Jul '17 Jul '16 Jul '15 Jul '14 Jul '13
Research Revenue
179.50M176.90M177.70M
Research Revenue Growth
1.47%-0.45%2.66%
Data Products Revenue
82.90M83.90M83.80M
Data Products Revenue Growth
-1.19%0.12%-2.44%
Shopper Revenue
129.70M128.10M74.20M
Shopper Revenue Growth
1.25%72.64%-
Other Revenue, Eliminations and Unallocated Costs
---400.00K
Revenue (Total)
-388.90M335.30M
Revenue (Total) Growth
-15.99%29.81%

Revenue by Geography

Millions GBP. Fiscal year is Aug - Jul.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016FY 2015FY 2014FY 2013
Period Ending
Jan '26 Jul '25 Jul '24 Jul '23 Jul '22 Jul '21 Jul '20 Jul '19 Jul '18 Jul '17 Jul '16 Jul '15 Jul '14 Jul '13
UK Revenue
70.00M69.40M69.00M
UK Revenue Growth
0.86%0.58%3.29%
Americas Revenue
123.30M124.70M124.10M
Americas Revenue Growth
-1.12%0.48%4.90%
Mainland Europe Revenue
185.40M185.30M132.00M
Mainland Europe Revenue Growth
0.05%40.38%91.30%
Asia Pacific Revenue
32.90M29.10M28.80M
Asia Pacific Revenue Growth
13.06%1.04%34.58%
Intra-Group Revenues and Other Unallocated Revenues
-19.60M-19.60M-18.60M
Revenue (Total)
-388.90M335.30M
Revenue (Total) Growth
-15.99%29.81%

Gross Profit

Millions GBP. Fiscal year is Aug - Jul.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016FY 2015FY 2014FY 2013
Period Ending
Jan '26 Jul '25 Jul '24 Jul '23 Jul '22 Jul '21 Jul '20 Jul '19 Jul '18 Jul '17 Jul '16 Jul '15 Jul '14 Jul '13
Research Gross Profit
140.70M140.40M137.30M
Research Gross Profit Growth
0.21%2.26%2.92%
Data Products Gross Profit
68.90M68.90M72.20M
Data Products Gross Profit Growth
--4.57%-6.35%
Shopper Gross Profit
110.10M110.30M65.00M
Shopper Gross Profit Growth
-0.18%69.69%-
Other Gross Profit, Eliminations and Unallocated Costs
---3.40M
Gross Profit (Total)
-319.60M271.10M
Gross Profit (Total) Growth
-17.89%30.78%

Adjusted EBIT

Millions GBP. Fiscal year is Aug - Jul.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016FY 2015FY 2014FY 2013
Period Ending
Jan '26 Jul '25 Jul '24 Jul '23 Jul '22 Jul '21 Jul '20 Jul '19 Jul '18 Jul '17 Jul '16 Jul '15 Jul '14 Jul '13
Research Adjusted Operating Profit
19.60M19.50M19.80M
Research Adjusted Operating Profit Growth
0.51%-1.52%-22.35%
Data Products Adjusted Operating Profit
27.30M25.80M27.40M
Data Products Adjusted Operating Profit Growth
5.81%-5.84%-25.54%
Shopper Adjusted Operating Profit
20.10M27.20M19.70M
Shopper Adjusted Operating Profit Growth
-26.10%38.07%-
Other Adjusted Operating Profit, Eliminations and Unallocated Costs
-12.40M-11.80M-17.30M
Operating Income (Total)
-31.40M10.90M
Operating Income (Total) Growth
-188.07%-75.45%

Adjusted EBIT by Geography

Millions GBP. Fiscal year is Aug - Jul.
Fiscal Year
TTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016FY 2015FY 2014FY 2013
Period Ending
Jan '26 Jul '25 Jul '24 Jul '23 Jul '22 Jul '21 Jul '20 Jul '19 Jul '18 Jul '17 Jul '16 Jul '15 Jul '14 Jul '13
UK Adjusted Operating Profit
11.40M10.40M11.80M
UK Adjusted Operating Profit Growth
9.62%-11.86%-11.28%
Americas Adjusted Operating Profit
32.10M29.80M28.50M
Americas Adjusted Operating Profit Growth
7.72%4.56%-24.40%
Mainland Europe Adjusted Operating Profit
25.80M32.10M22.70M
Mainland Europe Adjusted Operating Profit Growth
-19.63%41.41%298.25%
Asia Pacific Adjusted Operating Profit
-2.80M-1.80M-200.00K
Intra-Group Adjusted Operating Profit and Other Unallocated Adjusted Operating Profit
-11.90M-9.80M-13.20M
Operating Income (Total)
-31.40M10.90M
Operating Income (Total) Growth
-188.07%-75.45%
Updated Jan 31, 2026. Data Source: Fiscal.ai.