YouGov plc (AIM:YOU)
London · Delayed Price · Currency is GBP · Price in GBX 261.40
-5.00 (-1.88%)
Sep 24, 2026, 4:35 PM GMT
YouGov Ratios and Metrics
Market cap in millions GBP. Fiscal year is August - July.
Millions GBP. Fiscal year is Aug - Jul.
Total Valuation
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Sep '26 Sep 24, 2026 | Jul '25 Jul 31, 2025 | Jul '24 Jul 31, 2024 | Jul '23 Jul 31, 2023 | Jul '22 Jul 31, 2022 | Jul '21 Jul 31, 2021 |
| 306 | 365 | 535 | 1,116 | 1,212 | 1,404 | |
Market Cap Growth | -15.97% | -31.75% | -52.02% | -7.95% | -13.64% | 62.88% |
Enterprise Value | 483 | 545 | 714 | 1,085 | 1,205 | 1,389 |
Last Close Price | 2.61 | 3.01 | 4.37 | 9.10 | 10.20 | 11.76 |
Price Ratios
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Sep '26 Sep 24, 2026 | Jul '25 Jul 31, 2025 | Jul '24 Jul 31, 2024 | Jul '23 Jul 31, 2023 | Jul '22 Jul 31, 2022 | Jul '21 Jul 31, 2021 |
PE Ratio | 25.16 | 27.27 | - | 32.34 | 70.89 | 112.30 |
Forward PE | 9.57 | 8.34 | 13.78 | 22.74 | 33.11 | 56.38 |
PS Ratio | 0.78 | 0.94 | 1.60 | 4.32 | 5.48 | 8.31 |
PB Ratio | 1.64 | 1.91 | 2.92 | 5.61 | 9.70 | 12.53 |
P/TBV Ratio | - | - | - | 13.86 | 170.73 | 61.03 |
P/FCF Ratio | 8.39 | 8.38 | 15.00 | 19.20 | 20.07 | 38.67 |
P/OCF Ratio | 8.19 | 8.17 | 14.20 | 18.85 | 19.58 | 37.43 |
PEG Ratio | 1.18 | 0.65 | 1.99 | 0.76 | 1.03 | 1.29 |
EV Ratios
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Sep '26 Sep 24, 2026 | Jul '25 Jul 31, 2025 | Jul '24 Jul 31, 2024 | Jul '23 Jul 31, 2023 | Jul '22 Jul 31, 2022 | Jul '21 Jul 31, 2021 |
EV/Sales Ratio | 1.23 | 1.40 | 2.13 | 4.20 | 5.45 | 8.22 |
EV/EBITDA Ratio | 7.27 | 7.61 | 11.13 | 17.59 | 24.44 | 40.04 |
EV/EBIT Ratio | 13.61 | 13.09 | 17.97 | 22.47 | 33.19 | 53.85 |
EV/FCF Ratio | 13.23 | 12.49 | 19.99 | 18.68 | 19.95 | 38.27 |
Financial Efficiency
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Sep '26 Sep 24, 2026 | Jul '25 Jul 31, 2025 | Jul '24 Jul 31, 2024 | Jul '23 Jul 31, 2023 | Jul '22 Jul 31, 2022 | Jul '21 Jul 31, 2021 |
Debt / Equity Ratio | 1.12 | 1.16 | 1.30 | 0.06 | 0.10 | 0.12 |
Debt / EBITDA Ratio | 3.16 | 2.87 | 3.52 | 0.17 | 0.23 | 0.34 |
Debt / FCF Ratio | 5.74 | 5.09 | 6.69 | 0.19 | 0.20 | 0.36 |
Net Debt / Equity Ratio | 0.95 | 0.87 | 0.90 | -0.48 | -0.20 | -0.20 |
Net Debt / EBITDA Ratio | 2.93 | 2.33 | 2.58 | -1.56 | -0.51 | -0.64 |
Net Debt / FCF Ratio | 4.84 | 3.83 | 4.63 | -1.65 | -0.42 | -0.61 |
Asset Turnover | 0.68 | 0.64 | 0.73 | 0.94 | 1.01 | 0.90 |
Quick Ratio | 0.61 | 0.60 | 0.73 | 1.71 | 0.98 | 1.16 |
Current Ratio | 0.62 | 0.64 | 0.77 | 1.78 | 1.05 | 1.23 |
Return on Equity (ROE) | 6.86% | 7.00% | -1.10% | 21.37% | 14.77% | 11.30% |
Return on Assets (ROA) | 3.86% | 4.30% | 5.40% | 11.00% | 10.35% | 8.56% |
Return on Invested Capital (ROIC) | 6.69% | 8.52% | -9.24% | 36.89% | 26.50% | 19.71% |
Return on Capital Employed (ROCE) | 9.30% | 10.80% | 9.60% | 22.40% | 24.30% | 19.60% |
Yields
Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
Period Ending | Sep '26 Sep 24, 2026 | Jul '25 Jul 31, 2025 | Jul '24 Jul 31, 2024 | Jul '23 Jul 31, 2023 | Jul '22 Jul 31, 2022 | Jul '21 Jul 31, 2021 |
Earnings Yield | 3.98% | 3.67% | -0.45% | 3.09% | 1.41% | 0.89% |
FCF Yield | 11.92% | 11.93% | 6.67% | 5.21% | 4.98% | 2.59% |
Dividend Yield | 3.54% | 3.07% | 2.06% | 0.96% | 0.69% | 0.51% |
Payout Ratio | 88.52% | 79.10% | - | 22.32% | 39.18% | 44.00% |
Buyback Yield / Dilution | 1.38% | 0.34% | -5.89% | 0.09% | 0.71% | -0.44% |
Total Shareholder Return | 4.92% | 3.41% | -3.83% | 1.05% | 1.40% | 0.07% |