YouGov Ratios and Metrics

Market cap in millions GBP. Fiscal year is August - July.

Millions GBP. Fiscal year is Aug - Jul.

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar '26 Mar 4, 2026	Jul '25 Jul 31, 2025	Jul '24 Jul 31, 2024	Jul '23 Jul 31, 2023	Jul '22 Jul 31, 2022	Jul '21 Jul 31, 2021
Market Capitalization	226	365	535	1,116	1,212	1,404
Market Cap Growth	-51.72%	-31.75%	-52.02%	-7.95%	-13.64%	62.88%
Enterprise Value	393	545	714	1,085	1,205	1,389
Last Close Price	1.92	3.01	4.37	9.10	10.20	11.76
PE Ratio	16.97	27.27	-	32.34	70.89	112.30
Forward PE	5.75	8.34	13.78	22.74	33.11	56.38
PS Ratio	0.58	0.94	1.60	4.32	5.48	8.31
PB Ratio	1.18	1.91	2.92	5.61	9.70	12.53
P/TBV Ratio	-	-	-	13.86	170.73	61.03
P/FCF Ratio	5.17	8.38	15.00	19.20	20.07	38.67
P/OCF Ratio	5.05	8.17	14.20	18.85	19.58	37.43
PEG Ratio	0.82	0.65	1.99	0.76	1.46	1.46
EV/Sales Ratio	1.01	1.40	2.13	4.20	5.45	8.22
EV/EBITDA Ratio	5.84	8.87	19.82	17.59	24.44	40.04
EV/EBIT Ratio	12.51	17.34	61.51	22.47	33.19	53.85
EV/FCF Ratio	9.01	12.49	19.99	18.68	19.95	38.27
Debt / Equity Ratio	1.16	1.16	1.30	0.06	0.10	0.12
Debt / EBITDA Ratio	3.30	3.30	6.02	0.17	0.23	0.34
Debt / FCF Ratio	5.09	5.09	6.69	0.19	0.20	0.36
Net Debt / Equity Ratio	0.87	0.87	0.90	-0.48	-0.20	-0.20
Net Debt / EBITDA Ratio	2.72	2.72	4.59	-1.56	-0.51	-0.64
Net Debt / FCF Ratio	3.83	3.83	4.63	-1.65	-0.42	-0.61
Asset Turnover	0.64	0.64	0.73	0.94	1.01	0.90
Quick Ratio	0.60	0.60	0.73	1.71	0.98	1.16
Current Ratio	0.64	0.64	0.77	1.78	1.05	1.23
Return on Equity (ROE)	7.00%	7.00%	-1.10%	21.37%	14.77%	11.30%
Return on Assets (ROA)	3.24%	3.24%	1.58%	11.00%	10.35%	8.56%
Return on Invested Capital (ROIC)	6.35%	6.43%	-2.70%	36.89%	26.50%	19.71%
Return on Capital Employed (ROCE)	8.10%	8.10%	2.80%	22.40%	24.30%	19.60%
Earnings Yield	5.94%	3.67%	-0.45%	3.09%	1.41%	0.89%
FCF Yield	19.33%	11.93%	6.67%	5.21%	4.98%	2.59%
Dividend Yield	4.75%	3.07%	2.06%	0.96%	0.69%	0.51%
Payout Ratio	79.10%	79.10%	-	22.32%	39.18%	44.00%
Buyback Yield / Dilution	0.34%	0.34%	-5.89%	0.09%	0.71%	-0.44%
Total Shareholder Return	4.85%	3.41%	-3.83%	1.05%	1.40%	0.07%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.