YouGov plc (AIM:YOU)

YouGov Ratios and Metrics

Market cap in millions GBP. Fiscal year is August - July.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Jul 24, 2025	Jul 31, 2024	Jul 31, 2023	Jul 31, 2022	Jul 31, 2021	Jul 31, 2020
Market Capitalization	374	535	1,116	1,212	1,404	862
Market Cap Growth	-66.57%	-52.02%	-7.95%	-13.64%	62.88%	44.13%
Enterprise Value	553	714	1,085	1,205	1,389	844
Last Close Price	3.19	4.53	9.42	10.56	12.18	7.64
PE Ratio	374.16	-	32.34	70.89	112.30	89.77
Forward PE	9.81	13.78	22.74	33.11	56.38	44.15
PS Ratio	0.97	1.60	4.32	5.48	8.31	5.66
PB Ratio	2.07	2.92	5.61	9.70	12.53	7.89
P/TBV Ratio	-	-	13.86	170.73	61.03	34.06
P/FCF Ratio	9.69	15.00	19.20	20.07	38.67	25.27
P/OCF Ratio	9.10	14.20	18.85	19.58	37.43	24.48
PEG Ratio	0.77	1.29	1.29	1.29	1.29	1.29
EV/Sales Ratio	1.44	2.13	4.20	5.45	8.22	5.54
EV/EBITDA Ratio	6.54	11.13	17.59	24.44	40.04	29.91
EV/EBIT Ratio	12.32	17.97	22.47	33.19	53.85	38.70
EV/FCF Ratio	14.34	19.99	18.68	19.95	38.27	24.74
Debt / Equity Ratio	1.27	1.30	0.06	0.10	0.12	0.09
Debt / EBITDA Ratio	2.71	3.52	0.17	0.23	0.34	0.30
Debt / FCF Ratio	5.95	6.69	0.19	0.20	0.36	0.28
Asset Turnover	0.66	0.73	0.94	1.01	0.90	0.85
Quick Ratio	0.58	0.73	1.71	0.98	1.16	1.25
Current Ratio	0.58	0.77	1.78	1.05	1.23	1.33
Return on Equity (ROE)	0.38%	-1.10%	21.37%	14.77%	11.30%	8.67%
Return on Assets (ROA)	4.80%	5.40%	11.00%	10.35%	8.56%	7.58%
Return on Capital (ROIC)	6.75%	7.85%	17.38%	17.29%	13.22%	11.49%
Return on Capital Employed (ROCE)	12.10%	9.60%	22.40%	24.30%	19.60%	17.40%
Earnings Yield	0.27%	-0.45%	3.09%	1.41%	0.89%	1.11%
FCF Yield	10.32%	6.67%	5.21%	4.98%	2.59%	3.96%
Dividend Yield	2.82%	1.99%	0.93%	0.66%	0.49%	0.65%
Payout Ratio	1060.00%	-	22.32%	39.18%	44.00%	44.79%
Buyback Yield / Dilution	-3.91%	-5.89%	0.09%	0.71%	-0.44%	0.68%
Total Shareholder Return	-1.08%	-3.90%	1.02%	1.37%	0.05%	1.33%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.