adidas AG (ETR:ADS)
Germany · Delayed Price · Currency is EUR | Market Cap | 27.40B -18.9% |
| Revenue (ttm) | 26.04B +6.3% |
| Net Income | 1.38B +14.7% |
| EPS | 7.77 +15.5% |
| Shares Out | 173.98M |
| PE Ratio | 20.26 |
| Forward PE | 14.52 |
| Dividend | 2.80 (1.78%) |
| Ex-Dividend Date | May 8, 2026 |
| Volume | 519,448 |
| Open | 157.65 |
| Previous Close | 159.00 |
| Day's Range | 155.45 - 158.95 |
| 52-Week Range | 129.95 - 191.30 |
| Beta | 1.17 |
| Analysts | Buy |
| Price Target | 196.08 (+24.5%) |
| Earnings Date | Oct 29, 2026 |
About adidas AG
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-bran... [Read more]
Financial Performance
In 2025, adidas AG's revenue was 24.81 billion, an increase of 4.76% compared to the previous year's 23.68 billion. Earnings were 1.34 billion, an increase of 75.39%.
Financial StatementsAnalyst Summary
According to 31 analysts, the average rating for ADS stock is "Buy." The 12-month stock price target is €196.08, which is an increase of 24.50% from the latest price.
News
Adidas price target raised to EUR 211 from EUR 200 at Citi
Citi raised the firm’s price target on Adidas (ADDYY) to EUR 211 from EUR 200 and keeps a Buy rating on the shares.
Adidas price target raised to EUR 210 from EUR 200 at StoneX
StoneX analyst Zeyn Burak raised the firm’s price target on Adidas (ADDYY) to EUR 210 from EUR 200 and keeps a Buy rating on the shares after the company pre-announced…
Adidas shares rise after 2026 guidance hike
Adidas shares rose 2.4% in early trade on Wednesday, after the German sportswear group raised its full-year outlook on the back of unscheduled preliminary earnings which beat market expectations.
Adidas Lifts Profit View After U.S. Tariff Refunds, Record Quarterly Performance
Adidas lifted its profit guidance for the year after receiving a windfall of around $220 million from U.S. tariff refunds and after third-quarter revenue jumped 9% on year.
Germany's Adidas raises full-year profit outlook
German sportswear maker Adidas on Tuesday raised its full-year profit outlook and reported a 37% increase in third-quarter operating profit, lifted by a US tariff refund and full-price sales.
Adidas sees ‘record’ Q3 results, increases full-year profit outlook
Adidas (ADDYY) increased its operating profit outlook for the full year 2026 following “record” top- and bottom-line third-quarter results. “Based on preliminary figures for the third quarter, revenue...
The Heavy Lift of Adidas's World Cup Bet
Plus, dissolving supplement strips are winning over the wellness crowd.
Adidas Spent a Fortune on World Cup Marketing. Now Comes the Hard Part.
Companies spending big to build up their brands are under pressure to answer the question: Was it worth it?
Adidas price target lowered to EUR 160 from EUR 173 at UBS
UBS analyst Robert Krankowski lowered the firm’s price target on Adidas (ADDYY) to EUR 160 from EUR 173 and keeps a Neutral rating on the shares.
Adidas price target lowered to EUR 210 from EUR 230 at JPMorgan
JPMorgan lowered the firm’s price target on Adidas (ADDYY) to EUR 210 from EUR 230 and keeps an Overweight rating on the shares.
Adidas becomes Unrivaled's official uniform and performance apparel partner in multiyear partnership
Adidas became Unrivaled's official uniform and performance apparel partner in a multi-year deal debuting in the 2027 season of the 3-on-3 league.
StoneX starts coverage of three footwear names with one Buy
As previously reported, StoneX initiated coverage of Nike (NKE) and Puma (PUMSY) with Hold ratings and no price targets and started coverage of Adidas (ADDYY) with a Buy rating and…
Adidas initiated with a Buy at StoneX
StoneX initiated coverage of Adidas (ADDYY) with a Buy rating and EUR 200 price target
On Holding signs superstar Mbappe in blow to Nike, Bloomberg says
On Holding (ONON) has signed French superstar Kylian Mbappe as a partner in developing soccer products and representing the brand, mounting a challenge to Nike (NKE) and Adidas’ (ADDYY) dominance…
Adidas price target lowered to EUR 200 from EUR 204 at Citi
Citi lowered the firm’s price target on Adidas (ADDYY) to EUR 200 from EUR 204 and keeps a Buy rating on the shares.
Adidas cuts jobs in India technology team
Adidas said on Wednesday it has reduced a number of roles in its technology team in India as part of efforts to simplify operations.
Adidas downgraded to Neutral from Outperform at Baird
Baird downgraded Adidas (ADDYY) to Neutral from Outperform with a EUR 165 price target
Adidas price target lowered to EUR 190 from EUR 215 at Morgan Stanley
Morgan Stanley analyst Edouard Aubin lowered the firm’s price target on Adidas (ADDYY) to EUR 190 from EUR 215 and keeps an Overweight rating on the shares. Published first on…
Adidas upgraded to Overweight from Equal Weight at Barclays
Barclays upgraded Adidas (ADDYY) to Overweight from Equal Weight with a price target of EUR 210, up from EUR 190, citing near-term catalysts that include potential upside to FY26 EBIT…
Nike selloff in sympathy with Dick’s looks like an entry point, says Jefferies
Jefferies notes that Dick’s Sporting Goods (DKS) executive chairman Ed Stack listed Nike (NKE), Adidas (ADDYY), On (ONON) and HOKA (DECK) as brands in the reset, but when he pivoted…
Adidas downgraded to Neutral from Buy at UBS
UBS analyst Robert Krankowski downgraded Adidas (ADDYY) to Neutral from Buy with a price target of EUR 173, down from EUR 219. The company should continue to deliver solid sales…
Adidas price target lowered to EUR 200 from EUR 220 at Telsey Advisory
Telsey Advisory analyst Cristina Fernandez lowered the firm’s price target on Adidas (ADDYY) to EUR 200 from EUR 220 and keeps an Outperform rating on the shares. While the brand…
adidas Q2 Earnings Call Highlights
adidas ETR: ADS reported record quarterly sales in the second quarter of 2026, citing strong demand through its direct-to-consumer channels, World Cup-related apparel sales and continued momentum in p...
Why did Adidas stock fall 19% despite record sales, FIFA World Cup boost?
Adidas shares plunged as much as 19% on Thursday, putting the German sportswear giant on course for its biggest one-day decline on record after higher marketing costs linked to the FIFA World Cup over...
adidas AG Earnings Call Transcript: Q2 2026
Record Q2 and H1 sales were driven by strong D2C and World Cup momentum, with gross margin above 52% and EBIT up despite higher marketing spend. Updated guidance calls for 9–10% sales growth and €2.3 billion EBIT in 2026, with double-digit margin targeted by 2027.