adidas AG (ETR:ADS)
Germany · Delayed Price · Currency is EUR | Market Cap | 24.84B -22.0% |
| Revenue (ttm) | 26.04B +6.3% |
| Net Income | 1.38B +14.7% |
| EPS | 7.77 +15.5% |
| Shares Out | 173.98M |
| PE Ratio | 18.34 |
| Forward PE | 13.60 |
| Dividend | 2.80 (1.87%) |
| Ex-Dividend Date | May 8, 2026 |
| Volume | 176,340 |
| Open | 141.05 |
| Previous Close | 142.75 |
| Day's Range | 140.50 - 143.95 |
| 52-Week Range | 129.95 - 196.40 |
| Beta | 1.19 |
| Analysts | Buy |
| Price Target | 200.65 (+40.32%) |
| Earnings Date | Oct 29, 2026 |
About adidas AG
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-bran... [Read more]
Financial Performance
In 2025, adidas AG's revenue was 24.81 billion, an increase of 4.76% compared to the previous year's 23.68 billion. Earnings were 1.34 billion, an increase of 75.39%.
Financial StatementsAnalyst Summary
According to 30 analysts, the average rating for ADS stock is "Buy." The 12-month stock price target is €200.65, which is an increase of 40.32% from the latest price.
News
Adidas price target lowered to EUR 190 from EUR 215 at Morgan Stanley
Morgan Stanley analyst Edouard Aubin lowered the firm’s price target on Adidas (ADDYY) to EUR 190 from EUR 215 and keeps an Overweight rating on the shares. Published first on…
Adidas upgraded to Overweight from Equal Weight at Barclays
Barclays upgraded Adidas (ADDYY) to Overweight from Equal Weight with a price target of EUR 210, up from EUR 190, citing near-term catalysts that include potential upside to FY26 EBIT…
Nike selloff in sympathy with Dick’s looks like an entry point, says Jefferies
Jefferies notes that Dick’s Sporting Goods (DKS) executive chairman Ed Stack listed Nike (NKE), Adidas (ADDYY), On (ONON) and HOKA (DECK) as brands in the reset, but when he pivoted…
Adidas downgraded to Neutral from Buy at UBS
UBS analyst Robert Krankowski downgraded Adidas (ADDYY) to Neutral from Buy with a price target of EUR 173, down from EUR 219. The company should continue to deliver solid sales…
Adidas price target lowered to EUR 200 from EUR 220 at Telsey Advisory
Telsey Advisory analyst Cristina Fernandez lowered the firm’s price target on Adidas (ADDYY) to EUR 200 from EUR 220 and keeps an Outperform rating on the shares. While the brand…
adidas Q2 Earnings Call Highlights
adidas ETR: ADS reported record quarterly sales in the second quarter of 2026, citing strong demand through its direct-to-consumer channels, World Cup-related apparel sales and continued momentum in p...
Why did Adidas stock fall 19% despite record sales, FIFA World Cup boost?
Adidas shares plunged as much as 19% on Thursday, putting the German sportswear giant on course for its biggest one-day decline on record after higher marketing costs linked to the FIFA World Cup over...
adidas AG Earnings Call Transcript: Q2 2026
Record Q2 and H1 sales were driven by strong D2C and World Cup momentum, with gross margin above 52% and EBIT up despite higher marketing spend. Updated guidance calls for 9–10% sales growth and €2.3 billion EBIT in 2026, with double-digit margin targeted by 2027.
adidas AG Quarterly report: Q2 2026
adidas AG has published its Q2 2026 quarterly earnings report on July 30, 2026.
adidas AG Earnings release: Q2 2026
adidas AG released its Q2 2026 earnings on July 30, 2026, summarizing the period's financial results.
adidas AG Slides: Q2 2026
adidas AG has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on July 30, 2026.
The World Cup winners wore Adidas shirts. But the company's investors are still crying foul.
The sportswear company's stock declined 17% after it reported a 30% hike in marketing expenditure.
Adidas Lifts Sales Target, Names New Finance Chief
Excluding currency movements sales surged 14%, and the company now anticipates an increase in constant-currency revenue of between 9% and 10%.
Adidas raises 2026 sales outlook
German sportswear maker Adidas on Thursday raised its sales forecast for the year, following what it said it was a better-than-expected sales performance during the first half.
Adidas price target raised to EUR 200 from EUR 170 at Piper Sandler
Piper Sandler raised the firm’s price target on Adidas (ADDYY) to EUR 200 from EUR 170 and keeps an Overweight rating on the shares. Adidas momentum is supported by World…
Adidas resumed with an Overweight at JPMorgan
JPMorgan analyst Wendy Liu resumed coverage of Adidas (ADDYY) with an Overweight rating and EUR 230 price target The company’s solid momentum should continue, and the stock’s risk/return is more…
Assessing Nike vs. Adidas as World Cup Heats Up
Drake MacFarlane, M Science Research Analyst, expressed cautious optimism about Nike's recent apparel sales boost, particularly from soccer jerseys, noting it as a positive short-term factor. However,...
Nike, Adidas Compete for World Cup Dominance
Bloomberg Opinion's Andrea Felsted assesses the outlook for the sportswear market and how the football World Cup impacts competition between Nike Inc. and Adidas AG. Felsted speaks on Bloomberg Televi...
Adidas price target raised to EUR 210 from EUR 200 at Deutsche Bank
Deutsche Bank raised the firm’s price target on Adidas (ADDYY) to EUR 210 from EUR 200 and keeps a Buy rating on the shares.
FIFA World Cup 2026: Analysts see Robinhood, Adidas and Shake Shack as early winners
The FIFA World Cup has entered its third week, with packed stadiums, soaring television audiences, and fans closely following every twist in the tournament. But while the football has dominated headli...
Adidas edging Nike in World Cup sales boost
As the World Cup brand battle heats up, sportswear giant Adidas appears to be getting a bigger boost than rival Nike, early data show.
World Cup's Off-Pitch Rivalry Pits Adidas And Nike For Football Dominance
The 2026 FIFA World Cup is set to be the most competitive since its founding nearly a century ago—more teams, more games and a global audience waiting to see which two teams reach the final on July 19...
Adidas And Nike Face Off As 2026 Could See World Cup Of Retro Jersey
With the 2026 FIFA World Cup imminent, sportswear giants are preparing for what should be one of the most lucrative merchandise events in soccer's history and a global showcase for new national team k...
Adidas upgraded to Outperform from Sector Perform at RBC Capital
RBC Capital upgraded Adidas (ADDYY) to Outperform from Sector Perform with a price target of EUR 210, up from EUR 170. The company is delivering direct-to-consumer led revenue growth with…
Adidas upgraded to Neutral from Underperform at BofA
BofA analyst Thierry Cota upgraded Adidas (ADDYY) to Neutral from Underperform with a price target of EUR 172, up from EUR 145. The firm cites the recent share pullback for…