Hugo Boss AG (ETR:BOSS)

Germany flag Germany · Delayed Price · Currency is EUR
36.99
+0.31 (0.85%)
Apr 16, 2026, 5:35 PM CET
Market Cap2.54B +2.9%
Revenue (ttm)4.27B -0.9%
Net Income249.48M +16.9%
EPS3.61 +16.9%
Shares Out69.02M
PE Ratio10.17
Forward PE13.85
Dividend0.04 (0.11%)
Ex-Dividend DateMay 22, 2026
Volume469,142
Average Volume380,822
Open37.01
Previous Close36.68
Day's Range36.87 - 37.27
52-Week Range33.00 - 44.08
Beta0.77
RSI54.64
Earnings DateMay 5, 2026

About Hugo Boss AG

Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was foun... [Read more]

Founded 1924
Employees 17,527
Stock Exchange Deutsche Börse Xetra
Ticker Symbol BOSS
Full Company Profile

Financial Performance

In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.

Financial Statements

News

EQS-AGM: HUGO BOSS AG: Announcement of the Convening of the General Meeting in Stuttgart on 21.05.2026 according to article 121 AktG (German Stock Companies Act) with the objective of Europe-wide distribution

EQS-News: HUGO BOSS AG / Announcement of the Convening of the General Meeting HUGO BOSS AG: Announcement of the Convening of the General Meeting in Stuttgart on 21.05.2026 according to article 121 Akt...

14 days ago - Wallstreet:Online

Hugo Boss Expects Lower Sales, Earnings in Next Stage of Transformation Plan

The group said 2026 would be a year of realignment and it aims to return to sales and profit growth expected from next year onward.

5 weeks ago - WSJ

Hugo Boss beats profit forecasts in 2025, despite tough fashion market

German fashion group Hugo Boss ‌reported a higher than expected annual operating profit on Tuesday, despite a challenging market environment.

5 weeks ago - Reuters

Hugo Boss stock plunges 11%: is the fashion giant risking too much on strategy reset?

Hugo Boss stock (ETR: BOSS) plummeted 11% on Wednesday, their steepest single-day drop in over a year, wiping hundreds of millions from the German retailer's market value. The sell-off was triggered b...

4 months ago - Invezz

Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning.

Stock fell after the company said it expected sales to decline next year due to efforts to realign its brands.

4 months ago - WSJ

Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning

Hugo Boss shares fell after the fashion company said it expected sales to decline next year due to efforts to realign its brands in pursuit of higher profitability down the line.

4 months ago - Market Watch

Hugo Boss aims for long-term 12% operating profit margin in strategic overhaul

German fashion group Hugo Boss on Wednesday said that it aims to achieve an operating profit margin of around 12% over the medium-to-long term as part of a strategic overhaul.

4 months ago - Reuters

Hugo Boss stock slides as fashion brand warns on sales, profit

Hugo Boss shares dropped 11% on Wednesday after it warned that its sales and profit would fall next year, as the struggling German fashion brand embarks on a strategic reset.

4 months ago - Reuters

Hugo Boss Expects Sales, Earnings at Lower End of Guidance Amid Economic Volatility

Sales for the year are seen at the lower end of its $4.84 billion-$5.07 billion forecast and the apparel company plans to provide an update of its growth strategy in December.

5 months ago - WSJ

In fashion: earnings send Hugo Boss shares higher amid China weakness

Shares of Hugo Boss climbed in early Tuesday trader after the firm posted narrow beats on the top and bottom lines, and backed its full-year outlook. CNBC's Karen Tso and Julianna Tatelbaum discuss.

9 months ago - CNBC International TV

Hugo Boss confident it can cushion US tariff blow

Fashion group Hugo Boss beat quarterly profit expectations on Tuesday despite warning of weak global demand, and said its flexible supply chain and lower U.S. exposure than many rivals meant it could ...

9 months ago - Reuters

Hugo Boss Posts 1Q Beat, Warns of Tough Consumer Backdrop

Hugo Boss reported a better-than-feared performance, and backed its full-year guidance despite what it called a tough backdrop.

1 year ago - WSJ

Fashion retailer Hugo Boss posts Q1 beat, reiterates 2025 outlook

German fashion group Hugo Boss reported better-than-expected quarterly results on Tuesday and maintained its full-year forecast despite increased macroeconomic uncertainties.

1 year ago - Reuters

Hugo Boss warns of weaker demand in US and China, risks from tariffs

Hugo Boss warned on Thursday of a further weakening in consumer confidence in the United States and China, sending its shares down as much as 5%, as the upmarket fashion label forecast 2025 sales broa...

1 year ago - Reuters

Hugo Boss third quarter operating profit beats expectations on better cost control

Hugo Boss' third-quarter operating profit slightly beat market expectations on Tuesday, as the company reported a 1% increase in currency-adjusted group sales amid persistently weak demand in China.

1 year ago - Reuters

Hugo Boss shares fall on double downgrade from Bank of America

The luxury fashion brand was downgraded from a buy to an underperform rating on concerns about the ongoing slowdown in the luxury sector.

1 year ago - Market Watch

Hugo Boss sells Russian business to Stockmann, exits market over Ukraine invasion

German luxury fashion house Hugo Boss has sold its Russian business to Stockmann JSC, a longstanding wholesale partner, for an undisclosed fee, the company said according to a Reuters report. This mov...

1 year ago - Invezz

Hugo Boss misses Q2 operating profit expectations

Hugo Boss reported a 42% drop in second-quarter operating profit on Thursday, below market expectations, two weeks after the German fashion house slashed its annual forecasts as economic and geopoliti...

1 year ago - Reuters

Former Macy's CEO on luxury letdown

Terry Lundgren, former Macy's CEO, joins 'Money Movers' to discuss Lundgren's thoughts on the luxury retail sector, how bad the luxury retail sector is, and what could be jarring for markets.

1 year ago - CNBC Television

China's reduced spending saps European luxury stocks

A profit alert from Hugo Boss and weak China sales at Richemont added to evidence that Chinese appetite for luxury goods may have peaked, knocking share prices on Tuesday, while Porsche's exposure to ...

1 year ago - Reuters

Hugo Boss shares sink as company becomes latest fashion seller to cut guidance

Hugo Boss shares fell sharply on Tuesday after the suit seller followed rivals Burberry and Swatch Group in cutting its guidance over concerns that a slump in the global economy is set to hit sales in...

1 year ago - Market Watch

Hugo Boss cuts full year sales guidance over weaker demand in China, UK

German fashion house Hugo Boss on Monday cut its sales guidance for the year to a range of between 4.20 billion euros ($4.58 billion) to 4.35 billion euros over weakening global consumer demand especi...

1 year ago - Reuters

Hugo Boss Keeps Outlook After Strong First Quarter

Hugo Boss reported profit and revenue growth in the first quarter, helped by brand investment and efficiency gains, and confirmed its full-year targets.

2 years ago - WSJ

Hugo Boss agrees to sell Russian business to wholesale partner Stockmann

Hugo Boss has agreed to sell its Russian business to wholesale partner Stockmann, the German fashion house said on Wednesday, a deal that will end its presence in Russia a little over two years after ...

2 years ago - Reuters

Company sales expected to grow between 3-6% in 2024: Hugo Boss CEO

Daniel Grieder, CEO of Hugo Boss, discusses the company's earning results and outlook for the year.

2 years ago - CNBC International TV