Hugo Boss AG (ETR:BOSS)

Germany flag Germany · Delayed Price · Currency is EUR
37.94
+0.10 (0.26%)
Jul 15, 2026, 5:35 PM CET
Market Cap2.62B -7.5%
Revenue (ttm)4.18B -2.7%
Net Income231.48M +10.0%
EPS3.33 +8.4%
Shares Out 69.02M
PE Ratio11.40
Forward PE13.60
Dividend0.04 (0.11%)
Ex-Dividend DateMay 22, 2026
Volume146,615
Open37.89
Previous Close37.84
Day's Range37.80 - 37.99
52-Week Range33.85 - 44.08
Beta0.66
AnalystsHold
Price Target41.15 (+8.46%)
Earnings DateAug 4, 2026

About Hugo Boss AG

Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was foun... [Read more]

Founded 1924
Employees 17,046
Stock Exchange Deutsche Börse Xetra
Ticker Symbol BOSS
Full Company Profile

Financial Performance

In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.

Financial Statements

Analyst Summary

According to 10 analysts, the average rating for BOSS stock is "Hold." The 12-month stock price target is €41.15, which is an increase of 8.46% from the latest price.

Price Target
€41.15
(8.46% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Hugo Boss tells investors to snub Frasers Group's 'inadequate' £1.7bn takeover bid

Frasers last month made a £1.7bn offer for the 74% of Hugo Boss that it does not already own - valuing the company at £2.3bn.

5 days ago - This is Money

Hugo Boss Urges Investors to Reject Frasers' €38-Per-Share Takeover Offer

Hugo Boss Urges Investors to Reject Frasers' €38-Per-Share Takeover Offer

6 days ago - GuruFocus

Frasers Group (FRAS) Faces Rejection from Hugo Boss Shareholders

Frasers Group (FRAS) Faces Rejection from Hugo Boss Shareholders

6 days ago - GuruFocus

Hugo Boss calls for investors to reject ‘inadequate’ Frasers Group offer

Hugo Boss’s management and supervisory board said they ‘unanimously recommend that shareholders do not accept’ the offer.

6 days ago - Evening Standard

Hugo Boss Urges Shareholders to Reject Frasers' $2.2 Billion Takeover Bid

Hugo Boss asked its shareholders to reject Frasers Group's $2.2 billion takeover bid, saying it undervalued the German fashion company.

6 days ago - WSJ

Hugo Boss recommends shareholders reject Frasers' bid

German fashion brand Hugo Boss on Thursday ​recommended that shareholders do not accept ‌Frasers Group's voluntary takeover offer, saying the British company's offer price of €38 ($43.45) per share wa...

6 days ago - Reuters

EQS-NVR: HUGO BOSS AG: Release according to Article 41 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

EQS Total Voting Rights Announcement: HUGO BOSS AG / Total Voting Rights Announcement HUGO BOSS AG: Release according to Article 41 of the WpHG [the German Securities Trading Act] with the objective o...

22 days ago - Wallstreet:Online

How I Shop with David Gandy: ‘It gets into the male psyche’

Always wondered what everyday stuff celebrities buy, where they shop for food, and the basic they scrimp on? The model and entrepreneur talks pants, lawnmowers and restoring classic cars with the Filt...

4 weeks ago - The Guardian

Frasers Group targets Australian shoe firm Accent just days after bidding for Hugo Boss

Accent holds exclusive distribution rights in the region for brands including Skechers, HOKA, Vans, UGG, Dr Martens (pictured) and Timberland.

4 weeks ago - This is Money

The unsolved death of Baby Justin, One Nation official’s racist posts, Cape Verde’s Cup heroics

Want to get this in your inbox every weekday? Sign up for the Morning Mail here , and finish your day with our Afternoon Update newsletter Morning everyone. Today we reveal new information about the d...

4 weeks ago - The Guardian

Mike Ashley’s Frasers follows Hugo Boss bid with offer for Australia’s Accent

UK billionaire’s fashion group offers £166m for takeover of 77.1% of shares in shoe firm it does not already own Business live – latest updates The retail billionaire Mike Ashley has launched his seco...

4 weeks ago - The Guardian

Hugo Boss stock soars after Frasers launches $2B takeover bid

Shares of Hugo Boss rose sharply on Thursday after Britain's Frasers Group announced a takeover offer worth approximately €1.98 billion ($2.3 billion) for the German fashion company. The offer comes f...

4 weeks ago - Invezz

Hugo Boss shares jump after Frasers' $2.3 billion takeover bid

Shares in Hugo Boss rose about 7% on Thursday after Britain's Frasers Group launched a $2.3 billion ​takeover offer for the German fashion brand.

4 weeks ago - Reuters

Hugo Boss Shares Jump After Frasers Group Takeover Proposal

Frasers Group said it would launch a cash offer of around €1.98 billion to take full control of the premium-apparel company.

4 weeks ago - WSJ

Hugo Boss pops 7% after top shareholder Frasers launches $2 billion takeover offer

Hugo Boss pops 7% after top shareholder Frasers launches $2 billion takeover offer

4 weeks ago - CNBC

Britain's Frasers Group launches takeover offer for Hugo Boss

British ​sportswear and fashion ‌company Frasers Group PLC launched a ​takeover offer ​for Hugo Boss , it ⁠said on ​Wednesday.

5 weeks ago - Reuters

Hugo Boss AG Slides: FY 2026

Hugo Boss AG has posted slides in relation to its FY 2026 quarterly earnings report, which was published on May 21, 2026.

7 weeks ago - Filings

Hugo Boss AG Slides: Investor presentation

Hugo Boss AG has posted slides in relation to its latest quarterly earnings report, which was published on May 5, 2026.

2 months ago - Filings

Hugo Boss beats profit estimates despite Middle East market pressure

German fashion group Hugo Boss reported quarterly operating profit above analysts' expectations, even as geopolitical tensions weighed on performance in key regions. Shares in the company rose nearly ...

2 months ago - Invezz

Hugo Boss AG Earnings Call Transcript: Q1 2026

Q1 2026 saw a 6% sales decline and EBIT of EUR 35 million, driven by deliberate strategic actions under CLAIM 5 TOUCHDOWN, with gross margin up 110 bps to 62.5%. Full-year guidance is reaffirmed despite ongoing macroeconomic and geopolitical volatility.

2 months ago - Transcripts

Hugo Boss AG Quarterly report: Q1 2026

Hugo Boss AG has published its Q1 2026 quarterly earnings report on May 5, 2026.

2 months ago - Filings

Hugo Boss AG Slides: Q1 2026

Hugo Boss AG has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 5, 2026.

2 months ago - Filings

Hugo Boss Backs Prospects But Warns of Challenging Landscape Due to Iran War

The premium-apparel group confirmed its expectations for the current year, but warned that market conditions have become more challenging due to the war in the Persian Gulf.

2 months ago - WSJ

Coty and Interparfums deny report of talks regarding Boss, Burberry perfume licenses

Coty COTY.N on Thursday said it is not in talks to sell ​any of its prestige brand licenses, ‌denying a report by luxury news site Miss Tweed that the U.S. beauty company ​was discussing selling its H...

3 months ago - Reuters

Hugo Boss AG Earnings Call Transcript: Q4 2025

2025 delivered 2% sales growth and 8% EBIT growth despite a volatile market, with strong cash flow and a shift to quality-focused strategy. 2026 will be a year of realignment, with sales expected to decline mid- to high-single-digit percent and a EUR 200 million share buyback planned.

4 months ago - Transcripts