Hugo Boss AG (ETR:BOSS)
Germany · Delayed Price · Currency is EUR 37.85
-0.17 (-0.45%)
Aug 19, 2026, 5:35 PM CET
Hugo Boss AG Stock Forecast
Stock Price Forecast
According to 12 analysts polled by S&P Global, Hugo Boss AG stock has a consensus rating of "Hold" and an average price target of €40.61. The average 1-year stock price forecast is 7.29% higher than the current stock price, while the lowest is €37.00 (-2.25%) and the highest is €50.50 (+33.42%).
Price Target: €40.61 (+7.29%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Hugo Boss AG stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 1 | 2 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 10 | 10 | 10 | 9 | 9 | 9 |
| Sell | 2 | 2 | 2 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 14 | 14 | 14 | 11 | 11 | 12 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| DZ BANK AG | DZ BANK AG | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Aug 18, 2026 |
| Berenberg Bank | Berenberg Bank | Buy Upgrades €50.00 | Buy | Upgrades | €50.00 | +32.10% | Aug 11, 2026 |
| RBC Capital | RBC Capital | Hold Maintains €38.00 | Hold | Maintains | €38.00 | +0.40% | Aug 11, 2026 |
| Citi | Citi | Hold Maintains €38.00 → €40.00 | Hold | Maintains | €38.00 → €40.00 | +5.68% | Aug 5, 2026 |
| Jefferies | Jefferies | Hold Maintains €37.00 | Hold | Maintains | €37.00 | -2.25% | Aug 4, 2026 |
Financial Forecast
Revenue This Year
3.91B
from 4.27B
Decreased by -8.52%
Revenue Next Year
4.02B
from 3.91B
Increased by 3.04%
EPS This Year
2.67
from 3.61
Decreased by -26.05%
EPS Next Year
3.26
from 2.67
Increased by 22.07%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is EUR.