Hugo Boss AG (ETR:BOSS)
Germany · Delayed Price · Currency is EUR 35.75
-0.24 (-0.67%)
May 29, 2026, 6:00 PM CET
Hugo Boss AG Stock Forecast
Stock Price Forecast
According to 14 analysts polled by S&P Global, Hugo Boss AG stock has a consensus rating of "Hold" and an average price target of €39.02. The average 1-year stock price forecast is 9.15% higher than the current stock price, while the lowest is €27.00 (-24.48%) and the highest is €60.00 (+67.83%).
Price Target: €39.02 (+9.15%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Hugo Boss AG stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Nov '25 | Dec '25 | Jan '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 2 | 2 | 1 | 1 | 1 |
| Buy | 3 | 1 | 0 | 1 | 1 | 1 |
| Hold | 7 | 8 | 10 | 10 | 10 | 10 |
| Sell | 2 | 2 | 2 | 2 | 2 | 2 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 13 | 13 | 14 | 14 | 14 | 14 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains €39.00 → €38.00 | Hold | Maintains | €39.00 → €38.00 | +6.29% | May 11, 2026 |
| RBC Capital | RBC Capital | Hold Maintains €38.00 | Hold | Maintains | €38.00 | +6.29% | May 11, 2026 |
| Deutsche Bank | Deutsche Bank | Hold Maintains €42.00 | Hold | Maintains | €42.00 | +17.48% | May 6, 2026 |
| UBS | UBS | Hold Maintains €36.30 | Hold | Maintains | €36.30 | +1.54% | May 6, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains €40.00 | Hold | Maintains | €40.00 | +11.89% | May 5, 2026 |
Sources: Price targets and consensus ratings provided by S&P Global Market Intelligence. Historical ratings and analyst data provided by TipRanks. The data is sourced from Wall Street analysts. Data sources.