Hugo Boss AG (ETR:BOSS)
Germany · Delayed Price · Currency is EUR 38.24
-0.15 (-0.39%)
Sep 29, 2026, 12:59 PM CET
Hugo Boss AG Stock Forecast
Stock Price Forecast
According to 13 analysts polled by S&P Global, Hugo Boss AG stock has a consensus rating of "Hold" and an average price target of €40.23. The average 1-year stock price forecast is 5.20% higher than the current stock price, while the lowest is €36.00 (-5.86%) and the highest is €50.50 (+32.06%).
Price Target: €40.23 (+5.20%)
Analyst Consensus: Hold
Price Target
Chart* Price targets were last updated on Aug 11, 2026.
Analyst Ratings
The average analyst rating for Hugo Boss AG stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 2 | 2 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 10 | 10 | 9 | 9 | 9 | 10 |
| Sell | 2 | 2 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 14 | 14 | 11 | 11 | 12 | 13 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| DZ BANK AG | DZ BANK AG | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Sep 22, 2026 |
| UBS | UBS | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Sep 19, 2026 |
| Berenberg Bank | Berenberg Bank | Buy Upgrades €50.00 | Buy | Upgrades | €50.00 | +30.75% | Aug 11, 2026 |
| RBC Capital | RBC Capital | Hold Maintains €38.00 | Hold | Maintains | €38.00 | -0.63% | Aug 11, 2026 |
| Citi | Citi | Hold Maintains €38.00 → €40.00 | Hold | Maintains | €38.00 → €40.00 | +4.60% | Aug 5, 2026 |
Financial Forecast
Revenue This Year
3.90B
from 4.27B
Decreased by -8.55%
Revenue Next Year
4.02B
from 3.90B
Increased by 2.99%
EPS This Year
2.66
from 3.61
Decreased by -26.25%
EPS Next Year
3.25
from 2.66
Increased by 21.92%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is EUR.