Hugo Boss AG (ETR:BOSS)
Germany · Delayed Price · Currency is EUR 37.89
+0.09 (0.24%)
Jul 9, 2026, 3:00 PM CET
Hugo Boss AG Stock Forecast
Stock Price Forecast
According to 11 analysts polled by S&P Global, Hugo Boss AG stock has a consensus rating of "Hold" and an average price target of €41.15. The average 1-year stock price forecast is 8.60% higher than the current stock price, while the lowest is €36.50 (-3.67%) and the highest is €60.00 (+58.35%).
Price Target: €41.15 (+8.60%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Hugo Boss AG stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Jan '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 1 | 1 | 1 | 1 | 1 |
| Buy | 0 | 1 | 1 | 1 | 1 | 1 |
| Hold | 10 | 10 | 10 | 10 | 8 | 8 |
| Sell | 2 | 2 | 2 | 2 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 14 | 14 | 14 | 14 | 10 | 10 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains €36.30 → €38.60 | Hold | Maintains | €36.30 → €38.60 | +1.87% | Jul 2, 2026 |
| Jefferies | Jefferies | Hold Maintains €33.00 → €37.00 | Hold | Maintains | €33.00 → €37.00 | -2.35% | Jul 1, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains €40.00 | Hold | Maintains | €40.00 | +5.57% | Jun 22, 2026 |
| DZ BANK AG | DZ BANK AG | Hold Downgrades n/a | Hold | Downgrades | n/a | n/a | Jun 13, 2026 |
| Citi | Citi | Hold Maintains €39.00 → €38.00 | Hold | Maintains | €39.00 → €38.00 | +0.29% | May 11, 2026 |
Financial Forecast
Revenue This Year
3.92B
from 4.27B
Decreased by -8.09%
Revenue Next Year
4.04B
from 3.92B
Increased by 2.94%
EPS This Year
2.65
from 3.61
Decreased by -26.63%
EPS Next Year
3.22
from 2.65
Increased by 21.50%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is EUR.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 4.0B | ||
| Avg | 3.9B | ||
| Low | 3.9B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -6.2% | ||
| Avg | -8.1% | ||
| Low | -9.5% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 2.82 | ||
| Avg | 2.65 | ||
| Low | 2.49 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -21.9% | ||
| Avg | -26.6% | ||
| Low | -31.0% |