Harley-Davidson, Inc. (FRA:HAR)
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21.06
+0.11 (0.53%)
At close: Jul 15, 2025, 10:00 PM CET

Harley-Davidson Company Description

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally.

The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels.

The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services.

The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products.

This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand.

Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson, Inc.
CountryUnited States
Founded1903
IndustryMotorcycles, Bicycles, and Parts
Employees5,900
CEOJochen Zeitz

Contact Details

Address:
3700 West Juneau Avenue
Milwaukee, Wisconsin 53208
United States
Phone414 342 4680
Websiteharley-davidson.com

Stock Details

Ticker SymbolHAR
ExchangeFrankfurt Stock Exchange
Stock TypeCommon Stock
Fiscal YearJanuary - December
Reporting CurrencyUSD
SIC Code3751

Key Executives

NamePosition
Jochen ZeitzChief Executive Officer
Jonathan RootChief Financial Officer
Jagdish KrishnanChief Operating Officer
Shawn CollinsHead of Investor Relations