Harley-Davidson, Inc. (FRA:HAR)

Germany flag Germany · Delayed Price · Currency is EUR
19.81
+0.40 (2.06%)
Apr 24, 2026, 9:55 AM CET
Market Cap2.23B -14.0%
Revenue (ttm)3.81B -13.8%
Net Income288.50M -25.6%
EPS2.37 -19.0%
Shares Outn/a
PE Ratio7.74
Forward PE91.00
Dividend0.63 (3.24%)
Ex-Dividend DateMar 2, 2026
Volume1,518
Average Volume387
Open19.82
Previous Close19.41
Day's Range19.81 - 19.82
52-Week Range14.88 - 26.23
Betan/a
RSI61.38
Earnings DateMay 5, 2026

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]

Industry Auto - Recreational Vehicles
Founded 1903
Employees 5,500
Stock Exchange Frankfurt Stock Exchange
Ticker Symbol HAR

Financial Performance

In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.

Financial numbers in USD Financial Statements

News

Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue

Nearly 17,000 Harley-Davidson motorcycles are being recalled over a potential brake failure linked to insufficient clearance near the body control module.

8 hours ago - Fox Business

Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection

This sophomore limited-edition capsule honors those who are known to leave their mark MILWAUKEE, April 22, 2026 /PRNewswire/ -- Dickies® and Harley-Davidson (NYSE:HOG) reunite for their second limited...

1 day ago - PRNewsWire

Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026

Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, April 21, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its first quarter 2026 financial results and new strategic plan...

2 days ago - PRNewsWire

Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026

Webcast Conference Call Scheduled for Thursday, April 16, 2026 at 9 a.m. CT MILWAUKEE, April 14, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will host an audio webcast to provide an investo...

9 days ago - PRNewsWire

Top 2 Consumer Stocks That May Fall Off A Cliff In Q2

As of April 13, 2026, two stocks in the consumer discretionary sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.

10 days ago - Benzinga

HARLEY-DAVIDSON LAUNCHES RIDE

A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its Heritage MILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the gl...

14 days ago - PRNewsWire

The Big 3: HOG, WMT, MRVL

AI chips, retails giants, and legacy motorcycles take Don Kaufman's (@Theotrade) focus amid a sharp rally on headlines of a U.S.-Iran ceasefire. He sees Harley Davidson (HOG) shares hitting the gas in...

15 days ago - Schwab Network

Ignore the Noise, Buy These 5 Value Stocks

Let us talk about something that is going to sound almost radical in today's market environment. Warren Buffett built one of the greatest investment track records in history while almost completely ig...

4 weeks ago - Benzinga

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding €700,000,000 5.125 per cent. Guaranteed Notes due 2026

MILWAUKEE, March 5, 2026 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...

7 weeks ago - PRNewsWire

Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference

MILWAUKEE, March 3, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) announced today that it will present at Citi's 2026 Global Consumer & Retail Con...

7 weeks ago - PRNewsWire

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE, Feb. 13, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the first quarter of 2026. The dividend is payab...

2 months ago - PRNewsWire

This iconic American brand's debt may be on the verge of junk status

A day after Harley-Davidson reported weaker quarterly earnings, the famed motorcycle maker got a warning that its debt ratings may be cut to junk by spring.

2 months ago - Market Watch

Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why.

Harley reported a per-share loss of $2.44, from sales of $496 million. Wall Street was looking for a $1.07 loss from sales of $485 million.

2 months ago - Barrons

Harley-Davidson Loss Widens on Falling Motorcycle Sales

Harley-Davidson more than doubled its loss in the fourth quarter as motorcycle sales continued to slump.

2 months ago - WSJ

Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook

MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 o...

2 months ago - PRNewsWire

Harley-Davidson's fourth-quarter loss widens

Harley-Davidson reported a wider loss in the fourth quarter on Tuesday, hurt by a pullback in consumer spending toward recreational vehicles.

2 months ago - Reuters

India-US trade deal gives tariff-free access to Harley bikes, no reprieve for Tesla

India will slash tariffs on high-end American cars to 30% from as high as 110% and eliminate duties on Harley-Davidson bikes under an interim trade pact, an official said, but will not make concession...

2 months ago - Reuters

Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026

Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 26, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2025 financial results before m...

3 months ago - PRNewsWire

Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month

The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies.

4 months ago - Benzinga

Harley-Davidson Makes Executive Changes Under New CEO

The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs.

4 months ago - WSJ

Harley-Davidson Announces Key Leadership Changes

Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure MILWAUKEE , Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) tod...

4 months ago - PRNewsWire

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028

MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...

5 months ago - PRNewsWire

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

MILWAUKEE , Nov. 24, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the expiration and results of its t...

5 months ago - PRNewsWire

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

MILWAUKEE , Nov. 21, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the pricing of its tender offers to...

5 months ago - PRNewsWire

Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

MILWAUKEE , Nov. 17, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the commencement of tender offers t...

5 months ago - PRNewsWire