Hong Kong · Delayed Price · Currency is HKD Baozun Earnings Call Transcripts
Fiscal Year 2026
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Q1 2026 saw 15% revenue growth and a return to profitability, driven by strong performances in both e-commerce and brand management. BBM revenue surged 39% and BEC achieved a turnaround in operating income, with improved margins and inventory efficiency.
Fiscal Year 2025
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Q4 2025 saw 6% revenue growth and a 91% surge in non-GAAP operating profit, with BBM achieving its first breakeven quarter and strong cash flow. The outlook for 2026 is robust, targeting double non-GAAP operating profit and continued expansion in both BEC and BBM.
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Total revenue grew 5% year-over-year with significant margin expansion and improved profitability. Both e-commerce and brand management segments contributed, with BBM revenue up 20% and strong campaign-driven customer growth. 2026 is expected to bring further profitability gains.
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Revenue grew 7% year-over-year, with adjusted operating income up to RMB 59 million and strong margin expansion. BEC and BBM segments both delivered robust growth, with BBM revenue up 35% and Gap on track to break even in Q4. Inventory efficiency and technology investments further supported profitability.
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Q1 2025 saw 4.3% revenue growth, with BBM up 23% and BEC stable. Gross margin improved, and adjusted operating losses narrowed, especially in BBM. Strategic focus remains on omnichannel, technology, and new store openings, with strong performance in key categories.
Fiscal Year 2024
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Q4 2024 saw 8% revenue growth, with e-commerce and brand management both expanding and profitability improving. AI integration, omnichannel expansion, and a completed share buyback supported operational gains. Management expects double-digit growth and further efficiency in 2025.
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Total revenues rose 13% year-over-year, with both e-commerce and brand management segments delivering double-digit growth. Despite macroeconomic headwinds and higher return rates during Double 11, operational improvements, digital innovation, and strategic partnerships are driving momentum into 2025.
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Q2 2024 saw 3% revenue growth, e-commerce returned to top-line growth, and BBM narrowed losses while expanding stores. Omni-channel and live streaming drove strong gains, with continued share repurchases and a cautious outlook amid macro uncertainty.