Hugo Boss AG (BOSSY)
| Market Cap | 2.91B +2.4% |
| Revenue (ttm) | 4.81B -2.7% |
| Net Income | 266.90M +10.0% |
| EPS | 3.84 +8.4% |
| Shares Out | n/a |
| PE Ratio | 10.91 |
| Forward PE | 13.10 |
| Dividend | 0.21 (2.50%) |
| Ex-Dividend Date | May 19, 2025 |
| Volume | 250 |
| Average Volume | 1,227 |
| Open | 8.49 |
| Previous Close | 8.88 |
| Day's Range | 8.49 - 8.49 |
| 52-Week Range | 8.00 - 10.21 |
| Beta | 0.71 |
| RSI | 48.23 |
| Earnings Date | May 5, 2026 |
About Hugo Boss AG
Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was foun... [Read more]
Financial Performance
In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.
Financial numbers in EUR Financial StatementsNews
Hugo Boss price target lowered to EUR 38 from EUR 39 at Citi
Citi analyst Thomas Chauvet lowered the firm’s price target on Hugo Boss (BOSSY) to EUR 38 from EUR 39 and keeps a Neutral rating on the shares. Published first on…
Q1 2026 Hugo Boss AG Earnings Call Transcript
Q1 2026 Hugo Boss AG Earnings Call Transcript
Hugo Boss beats profit estimates despite Middle East market pressure
German fashion group Hugo Boss reported quarterly operating profit above analysts' expectations, even as geopolitical tensions weighed on performance in key regions. Shares in the company rose nearly ...
Hugo Boss AG Earnings Call Transcript: Q1 2026
Q1 2026 saw a 6% sales decline and EBIT of EUR 35 million, driven by deliberate strategic actions under CLAIM 5 TOUCHDOWN, with gross margin up 110 bps to 62.5%. Full-year guidance is reaffirmed despite ongoing macroeconomic and geopolitical volatility.
Hugo Boss Backs Prospects But Warns of Challenging Landscape Due to Iran War
The premium-apparel group confirmed its expectations for the current year, but warned that market conditions have become more challenging due to the war in the Persian Gulf.
EQS-PVR: HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution
EQS Voting Rights Announcement: HUGO BOSS AG HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution...
Coty and Interparfums deny report of talks regarding Boss, Burberry perfume licenses
Coty COTY.N on Thursday said it is not in talks to sell any of its prestige brand licenses, denying a report by luxury news site Miss Tweed that the U.S. beauty company was discussing selling its H...
Hugo Boss price target lowered to EUR 39 from EUR 39.50 at Citi
Citi lowered the firm’s price target on Hugo Boss (BOSSY) to EUR 39 from EUR 39.50 and keeps a Neutral rating on the shares.
Hugo Boss price target raised to EUR 39.50 from EUR 36.60 at Citi
Citi analyst Thomas Chauvet raised the firm’s price target on Hugo Boss (BOSSY) to EUR 39.50 from EUR 36.60 and keeps a Neutral rating on the shares. Published first on…
Hugo Boss price target raised to EUR 42 from EUR 37 at Deutsche Bank
Deutsche Bank raised the firm’s price target on Hugo Boss (BOSSY) to EUR 42 from EUR 37 and keeps a Hold rating on the shares.
Hugo Boss price target raised to EUR 39 from EUR 37 at Morgan Stanley
Morgan Stanley raised the firm’s price target on Hugo Boss (BOSSY) to EUR 39 from EUR 37 and keeps an Equal Weight rating on the shares.
Hugo Boss AG Earnings Call Transcript: Q4 2025
2025 delivered 2% sales growth and 8% EBIT growth despite a volatile market, with strong cash flow and a shift to quality-focused strategy. 2026 will be a year of realignment, with sales expected to decline mid- to high-single-digit percent and a EUR 200 million share buyback planned.
Hugo Boss Expects Lower Sales, Earnings in Next Stage of Transformation Plan
The group said 2026 would be a year of realignment and it aims to return to sales and profit growth expected from next year onward.
Hugo Boss beats profit forecasts in 2025, despite tough fashion market
German fashion group Hugo Boss reported a higher than expected annual operating profit on Tuesday, despite a challenging market environment.
Hugo Boss downgraded to Sector Perform from Outperform at RBC Capital
RBC Capital downgraded Hugo Boss (BOSSY) to Sector Perform from Outperform with a price target of EUR 38, down from EUR 40. The firm believes the company’s new strategy of…
Hugo Boss reinstated Hold from Buy at Kepler Cheuvreux
Kepler Cheuvreux downgraded Hugo Boss (BOSSY) to Hold from Buy with a EUR 35 price target after reinstating coverage of the name. The firm says the company’s 2026 outlook of…
Hugo Boss price target lowered to EUR 37 from EUR 42 at Deutsche Bank
Deutsche Bank lowered the firm’s price target on Hugo Boss (BOSSY) to EUR 37 from EUR 42 and keeps a Hold rating on the shares.
Hugo Boss stock plunges 11%: is the fashion giant risking too much on strategy reset?
Hugo Boss stock (ETR: BOSS) plummeted 11% on Wednesday, their steepest single-day drop in over a year, wiping hundreds of millions from the German retailer's market value. The sell-off was triggered b...
Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning.
Stock fell after the company said it expected sales to decline next year due to efforts to realign its brands.
Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning
Hugo Boss shares fell after the fashion company said it expected sales to decline next year due to efforts to realign its brands in pursuit of higher profitability down the line.
Hugo Boss AG Transcript: Strategy Update
Sales and profit more than doubled over four years, driven by brand repositioning, digitalization, and omnichannel expansion. The next phase focuses on operational efficiency, brand equity, and financial discipline, with a temporary sales reset in 2026 before returning to growth and targeting a 12% EBIT margin.
Hugo Boss aims for long-term 12% operating profit margin in strategic overhaul
German fashion group Hugo Boss on Wednesday said that it aims to achieve an operating profit margin of around 12% over the medium-to-long term as part of a strategic overhaul.
Hugo Boss stock slides as fashion brand warns on sales, profit
Hugo Boss shares dropped 11% on Wednesday after it warned that its sales and profit would fall next year, as the struggling German fashion brand embarks on a strategic reset.
Hugo Boss price target lowered to EUR 38.70 from EUR 40 at Citi
Citi lowered the firm’s price target on Hugo Boss (BOSSY) to EUR 38.70 from EUR 40 and keeps a Neutral rating on the shares.
Hugo Boss price target raised to EUR 40 from EUR 39 at JPMorgan
JPMorgan raised the firm’s price target on Hugo Boss (BOSSY) to EUR 40 from EUR 39 and keeps a Neutral rating on the shares.