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Björn Borg AB (publ) (STO:BORG)
Sweden flag Sweden · Delayed Price · Currency is SEK
62.30
+1.00 (1.63%)
Oct 10, 2025, 5:29 PM CET

Revenue by Product

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2024FY 2023FY 2022FY 2021FY 20202003 - 2019
Period Ending
Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 2003 - 2019
Wholesale
671.55M
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Wholesale Growth
16.29%
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Own E-commerce
181.02M
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Own E-commerce Growth
17.56%
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Own Stores
107.13M
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Own Stores Growth
2.31%
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Distributor
50.97M
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Distributor Growth
9.58%
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License
2.23M
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License Growth
-75.55%
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Consumer Direct
-
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Consumer Direct Growth
-
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Revenue by Geography

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2024FY 2023FY 2022FY 2021FY 20202003 - 2019
Period Ending
Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 2003 - 2019
Sweden
346.39M
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Sweden Growth
13.46%
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Netherlands
227.63M
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Netherlands Growth
13.46%
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Finland
118.76M
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Finland Growth
4.74%
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Germany
108.87M
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Germany Growth
24.81%
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Norway
79.18M
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Norway Growth
126.93%
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Belgium
39.59M
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Belgium Growth
13.46%
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Denmark
29.69M
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Denmark Growth
13.46%
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Other
39.59M
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Other Growth
-43.27%
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