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Björn Borg AB (publ) (STO:BORG)
Sweden flag Sweden · Delayed Price · Currency is SEK
60.10
-0.60 (-0.99%)
Aug 24, 2026, 2:17 PM CET

Revenue by Segment

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16
Wholesale
713.37M665.24M588.15M544.74M503.88M
Own E-Commerce
213.66M178.35M151.76M113.66M-
Own Stores
85.35M98.68M102.42M106.69M-
Distributors
718.57M689.85M586.21M572.07M537.04M
Licensing
39.71M39.87M41.26M42.15M91.08M
Eliminations
----518.31M-548.91M
Unallocated Deducted Other Operating Revenue
-726.75M-682.29M-597.53M--
Consumer Direct
----213.01M
Total
1.04B989.70M872.26M861.01M796.09M

Revenue by Geography

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16
Sweden
386.79M345.96M297.94M286.54M275.66M
Netherlands
234.01M225.04M208.13M178.91M172.52M
Finland
132.50M122.13M117.53M111.87M104.01M
Germany
100.49M104.49M85.94M93.29M80.92M
Denmark
41.95M34.14M29.49M--
Belgium
33.15M34.96M31.19M--
Other Countries
115.02M122.98M102.04M164.56M135.09M
Total
1.04B989.70M872.26M835.17M768.20M