Björn Borg AB (publ) (STO:BORG)

Sweden · Delayed Price · Currency is SEK

64.90

-0.10 (-0.15%)

Jul 31, 2026, 5:29 PM CET

Revenue by Segment

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016
Wholesale	713.37M	665.24M	588.15M	544.74M	503.88M
Own E-Commerce	213.66M	178.35M	151.76M	113.66M	-
Own Stores	85.35M	98.68M	102.42M	106.69M	-
Distributors	718.57M	689.85M	586.21M	572.07M	537.04M
License	39.71M	39.87M	41.26M	42.15M	91.08M
Deducted Other Operating revenue	-	-	-	-518.31M	-548.91M
Eliminations	-726.75M	-682.29M	-597.53M	-	-
Consumer Direct	-	-	-	-	213.01M
Total	1.04B	989.70M	872.26M	861.01M	796.09M

Revenue by Geography

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016
Sweden	386.79M	345.96M	297.94M	286.54M	275.66M
Netherlands	234.01M	225.04M	208.13M	178.91M	172.52M
Finland	132.50M	122.13M	117.53M	111.87M	104.01M
Germany	100.49M	104.49M	85.94M	93.29M	80.92M
Belgium	33.15M	34.96M	31.19M	-	-
Denmark	41.95M	34.14M	29.49M	-	-
Others	115.02M	122.98M	102.04M	164.56M	135.09M
Total	1.04B	989.70M	872.26M	835.17M	768.20M