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Björn Borg AB (publ) (STO:BORG)
Sweden flag Sweden · Delayed Price · Currency is SEK
65.40
-0.60 (-0.91%)
May 5, 2026, 5:29 PM CET

Revenue by Segment

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16
Wholesale
600.79M544.74M503.88M466.64M530.44M
Wholesale Growth
10.29%8.11%7.98%-12.03%13.19%
Own E-Commerce
155.13M113.66M---
Own E-Commerce Growth
36.48%----
Own Stores
104.71M106.69M---
Own Stores Growth
-1.86%----
Distributors
587.23M572.07M537.04M454.88M463.81M
Distributors Growth
2.65%6.52%18.06%-1.93%-6.11%
License
41.46M42.15M91.08M82.75M83.44M
License Growth
-1.63%-53.72%10.07%-0.83%-0.40%
Eliminations
-597.53M-518.31M-548.91M-481.33M-495.92M
Consumer Direct
--213.01M211.08M197.29M
Consumer Direct Growth
--0.92%6.99%6.18%
Total
891.79M861.01M796.09M734.01M779.06M
Total Growth
3.58%8.15%8.46%-5.78%8.69%

Revenue by Geography

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16
Sweden
297.94M286.54M275.66M268.33M271.51M
Sweden Growth
3.98%3.95%2.74%-1.17%2.58%
Netherlands
208.13M178.91M172.52M164.06M209.85M
Netherlands Growth
16.33%3.71%5.16%-21.82%19.28%
Finland
117.53M111.87M104.01M118.88M109.69M
Finland Growth
5.06%7.55%-12.51%8.38%-4.29%
Germany
85.94M93.29M80.92M43.80M-
Germany Growth
-7.88%15.29%84.76%--
Belgium
31.19M----
Denmark
29.49M----
Others
102.04M164.56M135.09M110.15M165.80M
Others Growth
-38.00%21.81%22.64%-33.56%7.42%
Total
872.26M835.17M768.20M705.21M756.85M
Total Growth
4.44%8.72%8.93%-6.82%6.66%
Source: S&P Global Market Intelligence.