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Björn Borg AB (publ) (STO:BORG)
Sweden flag Sweden · Delayed Price · Currency is SEK
64.90
+2.50 (4.01%)
Jul 9, 2026, 5:10 PM CET

Revenue by Segment

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16
Wholesale
713.37M665.24M588.15M544.74M503.88M
Wholesale Growth
7.23%13.11%7.97%8.11%7.98%
Own E-Commerce
213.66M178.35M151.76M113.66M-
Own E-Commerce Growth
19.80%17.52%33.52%--
Own Stores
85.35M98.68M102.42M106.69M-
Own Stores Growth
-13.51%-3.65%-4.01%--
Distributors
718.57M689.85M586.21M572.07M537.04M
Distributors Growth
4.16%17.68%2.47%6.52%18.06%
License
39.71M39.87M41.26M42.15M91.08M
License Growth
-0.41%-3.38%-2.10%-53.72%10.07%
Deducted Other Operating revenue
----518.31M-548.91M
Eliminations
-726.75M-682.29M-597.53M--
Consumer Direct
----213.01M
Consumer Direct Growth
----0.92%
Total
1.04B989.70M872.26M861.01M796.09M
Total Growth
5.48%13.46%1.31%8.15%8.46%

Revenue by Geography

Millions SEK. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16
Sweden
386.79M345.96M297.94M286.54M275.66M
Sweden Growth
11.80%16.12%3.98%3.95%2.74%
Netherlands
234.01M225.04M208.13M178.91M172.52M
Netherlands Growth
3.99%8.12%16.33%3.71%5.16%
Finland
132.50M122.13M117.53M111.87M104.01M
Finland Growth
8.49%3.92%5.06%7.55%-12.51%
Germany
100.49M104.49M85.94M93.29M80.92M
Germany Growth
-3.83%21.59%-7.88%15.29%84.76%
Belgium
33.15M34.96M31.19M--
Belgium Growth
-5.20%12.09%---
Denmark
41.95M34.14M29.49M--
Denmark Growth
22.86%15.77%---
Others
115.02M122.98M102.04M164.56M135.09M
Others Growth
-6.47%20.52%-38.00%21.81%22.64%
Total
1.04B989.70M872.26M835.17M768.20M
Total Growth
5.48%13.46%4.44%8.72%8.93%